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Professor Márcia Maurer Herter is an Assistant Professor at ISEG – Lisbon School of Economics & Management and the PI of the Strategy & Marketing research group at the ISEG Research in Economics and Management. PhD in Management at Neoma Business School (France). Márcia has taught courses at various levels (undergraduate, post-graduate, master's, Ph.D.) in several universities in France, Portugal, and Brazil. Her research focuses on addressing SDGs by exploring consumer behavior, social marketing (e.g., health, sustainability, diversity and inclusion), and human-technology interactions. Her work has resulted in several publications in high-quality peer-reviewed ABS-ranked journals, including the Journal of the Academy of Marketing Science, Journal of Service Research, Business Ethics Quarterly, European Journal of Marketing, Journal of Business Research, and Psychology & Marketing and international academic conferences such as the European Marketing Academy (EMAC), the Association for Consumer Research (ACR), and the Academy of Marketing Science (AMS).
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Identification

Personal identification

Full name
Márcia Maurer Herter

Citation names

  • Herter, Márcia M.
  • Herter, M. M.

Author identifiers

Ciência ID
8C1F-2C88-C837
ORCID iD
0000-0003-4014-4909

Email addresses

  • marcia.herter@iseg.ulisboa.pt (Professional)

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Spanish; Castilian Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
French Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
Education
Degree Classification
2014/12/10
Concluded
 Management (Doctor)
Major in Marketing
NEOMA Business School - Campus de Reims, France
"Health Consequences of Emotional Construals: Construal Level, Message Appeal, and Emotions." (THESIS/DISSERTATION)
2012/03/28
Concluded
 Recherche en Marketing (Master)
Major in Marketing
Université Grenoble Alpes, France
"Le Rôle des Émotions et de l’orientation Régulatrice dans l'efficacité des Messages Antitabacs: Ses influences par rapport aux attitudes liées à la cigarette et l’intention d’arrêter de fumer." (THESIS/DISSERTATION)
2010/08/21
Concluded
 Bacharelado em Administração (Graduado)
Major in Marketing
Universidade Federal do Rio Grande do Sul, Brazil
Affiliation

Science

Category
Host institution 		Employer
2011 - 2013 Research Assistant (Research) NEOMA Business School - Campus de Reims, France
2010 - 2011 Research Trainee (Research) Grenoble Ecole de Management, France

Teaching in Higher Education

Category
Host institution 		Employer
2023/02/01 - Current Assistant Professor (University Teacher) ISEG Lisbon School of Economics and Management, Portugal
2021/09/01 - 2023/01/31 Associate Professor (University Teacher) Universidade Europeia, Portugal
2018/09/03 - 2021/08/31 Assistant Professor (University Teacher) Universidade Europeia, Portugal
2016/03/01 - 2017/09/01 Assistant Professor (University Teacher) Escola Superior de Propaganda e Marketing - Câmpus Porto Alegre, Brazil
2014/08/01 - 2016/08/01 Assistant Professor (University Teacher) Faculdade de Desenvolvimento do Rio Grande do Sul, Brazil
2014 - 2015 Visiting Professor (University Teacher) Centro Universitário Ritter dos Reis - Campus Canoas, Brazil
2014 - 2014 Visiting Professor (University Teacher) Faculdade Meridional, Brazil
2014 - 2014 Visiting Professor (University Teacher) Centro Universitário La Salle, Brazil
2012 - 2013 Visiting Professor (University Teacher) Groupe ESC Troyes, France
2010 - 2011 Visiting Professor (University Teacher) Groupe école supérieure de commerce de Chambéry Savoie, France

Positions / Appointments

Category
Host institution 		Employer
2021 - 2023/01/31 Research Department Coordinator Universidade Europeia, Portugal
2019 - 2021 Coordenador da Licenciatura em Gestão Universidade Europeia, Portugal
2015 - 2016 Academic Internationalization Coordinator Faculdade de Desenvolvimento do Rio Grande do Sul, Brazil
2014 - 2016 Co-Cordenador da Licenciatura em Gestão de Empresas Faculdade de Desenvolvimento do Rio Grande do Sul, Brazil

Others

Category
Host institution 		Employer
2011 - 2014 Marketing Research Assistant IRC International Retailing Center, France
2008 - 2010 Supply Chain Management Assistant Midea Carrier , Brazil
2004 - 2008 Marketing Manager Paper Point BookStores Retailer, Brazil
Projects

Contract

Designation Funders
2020/01/01 - Current Ciência de Dados e o Sobre-Endividamento: Uso de Algoritmos de Inteligência Artificial no Consumo de Crédito e Conciliação de Endividamento em Portugal
DSAIPA/DS/0113/2019
Researcher
Fundação para a Ciência e a Tecnologia
Ongoing
2019 - Current Combater o sobre­endividamento: auto­regulação e ambiente do consumidor
PTDC/MHC­PAP/1556/2014
Researcher
Fundação para a Ciência e a Tecnologia
Ongoing
2019 - Current Investigação sobre o impacto da Presença Social na Atenção Visual: Um estudo em Ambientes de Compra
43169.540.16863.12072019
Researcher
Fundação de Amparo à Pesquisa do Estado do Rio Grande do Sul, Brazil
 Fundação de Amparo à Pesquisa do Estado do Rio Grande do Sul
Ongoing
2019 - Current Combater o sobre­endividamento: auto­regulação e ambiente do consumidor
PTDC/MHCPAP/1556/2014
 Fundação para a Ciência e a Tecnologia
2014 - Current Servicescapes and Recovery of Service Failures
479198/2013-6
Researcher
Conselho Nacional de Desenvolvimento Científico e Tecnológico, Brazil
 Conselho Nacional de Desenvolvimento Científico e Tecnológico
Concluded
2025/04/01 - 2026/04/01 Smart Health Literacy: Implementing Advanced Text Mining and Data Science for Enhanced Public Health Services
2024.07397.IACDC
Researcher
ADVANCE, Centro de Investigação Avançada em Gestão do ISEG, Portugal
Ongoing
2016 - 2017 The Pursuit of Authenticity: Authenticity in Brand Social Responsibility Actions
Edital CAEPM 2016-2017
Researcher
Escola Superior de Propaganda e Marketing - Câmpus Porto Alegre
Concluded
2014 - 2017 Servicescapes and Recovery of Service Failures
479198/2013-6
Researcher
Conselho Nacional de Desenvolvimento Científico e Tecnológico
Concluded
2014 - 2015 Brands and Sustainability: When Sustainability Benefits the Brand?
Edital CAEPM 2014-2015
Researcher
Escola Superior de Propaganda e Marketing - Câmpus Porto Alegre
Concluded
2011/09 - 2013/10 Anti-tobacco Research Communication
Project Essaimage
PhD Student Fellow
NEOMA Business School - Campus de Reims, France
 Conseil Régional Champagne-Ardennes
Concluded
Outputs

Publications

Book
  1. Soares, R. R.; Leal, Carmo; Herter, M. M.. Marketing, Um Desafio Incontornável para as Microempresas.. Lisboa, Portugal: Actual Editora. 2019.
Conference paper
  1. Sofia Almeida; Herter, M. M.; Raquel Santos; Catarina Neto. "To Engage or Not to Engage? Assessing Consumer Interaction with Hotel Groups on Facebook". Paper presented in 10th Advances in Hospitality and Tourism Marketing and Management, Rome, 2023.
  2. Herter, Márcia M.; Costa Pinto, Diego; Soares, R. Raquel. Corresponding author: Herter, Márcia M.. "Can Sustainable Packaging Boost Brand Experience? The Influence of Sustainability on Sensorial Perceptions and Brand Evaluations". Paper presented in 2023 EMAC Annual Conference ¿ European Marketing Academy, 2023.
    Published
  3. Vorobeva, Darina; El Fassi, Yasmina; Costa Pinto, Diego; Hildebrand, Diogo; Mattila, Anna S.; Herter, Márcia. "Artificial Intelligence: Service Employees Skills and Fear of Replacement". Paper presented in 2022 EMAC Annual Conference, Budapest, 2022.
  4. Dalmoro, Marlon; Costa Pinto, Diego; Herter, Márcia. "Airbnb Performativity: Touristic Experience Reverberation on Social System". Paper presented in IX Encontro de Marketing da Anpad, São Paulo, 2021.
  5. Boto Ferreira, Mário; Costa Pinto, Diego; Herter, M. M.; Soro, Jerônimo; Vanneschi, Leonardo; Castelli, Mauro; Peres, Fernando. "Fighting Over-Indebtedness: An Artificial Intelligence Approach". Paper presented in 2020 Academy of Marketing Science Annual Conference, Coral Gables, 2020.
  6. Nardi, V.; Ladeira, Wagner Junior; Costa Pinto, Diego; Herter, M. M.. "Made By Mistake? The Co-creation Paradox". Paper presented in 2020 Academy of Marketing Science Annual Conference, Coral Gables, 2020.
  7. Herter, M. M.; Costa Pinto, Diego; Paola Pontin; Walter Meucci Nique. "The Crowdsourcing Effect: How Crowdsourcing Shapes Customer Engagement". Paper presented in 2020 Academy of Marketing Science Annual Conference, Coral Gables, 2020.
  8. Soares, R. Raquel; Herter, M. M.; Leal, Maria do Carmo ; Costa Pinto, Diego; Abreu, C.. "Influenciadores e causas sociais: Como o tipo de causa interfere no sucesso da promoção das causas?". Paper presented in ICMarkTech 2020 International Conference on Marketing and Technologies, Lisboa, 2020.
  9. Martins, F. M. F. V.; Herter, M. M.; Soares, R. Raquel; Costa Pinto, Diego. "Are Ingroup Recommendations Always Better? The Role of Outgroup Credibility on Parental Purchases and Attitudes". Paper presented in 2020 Association for Consumer Research Conference, Paris, 2020.
  10. Herter, M. M.; Soares, R. Raquel; Costa Pinto, Diego; Abreu, C.; Leal, Maria do Carmo. "Are Influencers Causes Authentic? How Influencer-Cause Fit Shapes Followers Attitudes.". Paper presented in 11th EMAC Regional Conference, Zagreb, 2020.
  11. Schattner, T. F.; Soares, R. R.; Herter, M. M.. "Generations and types of service guarantees: A research in the luxury hotel industry to promote customers’ loyalty after failure.". Paper presented in Navigating the Future of Management, Lisboa, 2019.
  12. Lopes, I. F.; Herter, M. M.; Soares, R. R.. "An image reflects more than a thousand mirrors: the impact of the publication of the social media influencers on the behavioral level of followers.". Paper presented in Navigating the Future of Management, 2019.
  13. Varela, F. M. V.; Herter, M. M.. "The Impact of Social Influence on Baby Food Consumers’ Intentions and Attitudes.". Paper presented in Navigating the Future of Management, Lisboa, 2019.
  14. Herter, M. M.; Mario Boto Ferreira; Reis, J.; Soro, J.; Costa Pinto, Diego. "O que distingue os consumidores sobre-endividados dos não sobre-endividados?". Paper presented in X Simpósio Nacional de Investigação em Psicologia, Funchal, 2019.
  15. Costa Pinto, Diego; Herter, M. M.; Vanneschi, Leonardo; Castelli, Mauro; Mario Boto Ferreira. "Pode a Inteligência Artificial ajudar-me nas contas? Uso de algoritmos de IA para predizer o sobre-endividamento.". Paper presented in X Simpósio Nacional de Investigação em Psicologia, Funchal, 2019.
  16. Herter, M. M.; Costa Pinto, Diego; Nardi, V.. "Hurting Visual Attention but Enhancing Buying Intentions: Co-creation as a Paradox for Companies.". Paper presented in 2019 EMAC Conference, Hamburgo, 2019.
  17. Costa Pinto, Diego; Herter, M. M.; Borges, Adilson. "Fostering Ethical Consumption: How Construal Level Minimizes Ingroup Bias in Ethical Decisions.". Paper presented in 2019 EMAC Conference, Hamburgo, 2019.
  18. Costa Pinto, Diego; Herter, M. M.; Terres, M.. "The Benefits of Unrelated Brand Corporate Social Responsibility". Paper presented in 2018 AMS World Marketing Congress, Porto, 2018.
  19. Castagna, Ana; Costa Pinto, Diego; Herter, M. M.. "Ethical Consumption During Crisis: Consumer Impulsiveness and Purchase Behavior in Emerging Markets.". Paper presented in 2018 AMS World Marketing Congress, Porto, 2018.
  20. Terres, M.; Nicolao, L.; Herter, M. M.; Costa Pinto, Diego. "The importance of colors on trust: how colors influence on service mobile applications?". Paper presented in 2018 SERVSIG, Paris, 2018.
  21. Terres, M.; Herter, M. M.; Costa Pinto, Diego; Mazzon, J. A.. "How sophisticated servicescape can reduce negative feelings when a failure occur?". Paper presented in 2018 SERVSIG, Paris, 2018.
  22. Herter, M. M.; Costa Pinto, Diego; Terres, M.; Nicolao, L.. "The Sophisticated Brand Scent: The Effects of Scent Type on Brand Sophistication.". Paper presented in 2017 ACR North American Annual Conference, San Diego, 2017.
  23. Costa Pinto, Diego; Herter, M. M.; Terres, M.; Nicolao, L.. "The Authenticity of Corporate Social Responsibility Actions on Brand Symbolism.". Paper presented in 2017 ACR North American Annual Conference, San Diego, 2017.
  24. Costa Pinto, Diego; Herter, M. M.; Terres, M.; Nicolao, L.. "The Good Side of Brand Social Responsibility: The Effects of Unrelated Corporate Social Responsibility on Brand Symbolism.". Paper presented in 2017 Enanpad, São Paulo, 2017.
  25. Herter, M. M.; Borges, Adilson. "The Effects of Emotional Congruence and Construal Level on Health Behavioral Intentions". Paper presented in 2017 EnANPAD Conference, São Paulo, 2017.
  26. Costa Pinto, Diego; Herter, M. M.; Gonçalves, D.; Sayin, E.. "Finding the Right Corporate Social Responsibility: How Identity Goals Influence Brand CSR Strategies". Paper presented in 2016 Advances in Consumer Research, Duluth, 2016.
  27. Terres, M.; Mazzon, J. A.; Costa Pinto, Diego; Herter, M. M.. "The Servicescapes Halo Effect: How Service Environments Can Reduce Adverse Consequences of Service Failure". Paper presented in 2016 Enanpad, Costa do Sauípe, 2016.
  28. Rossi, P. C.; Costa Pinto, Diego; Herter, M. M.; Gonçalves, D.. "Saving the Planet or Saving the Brand? How Brand Strength Influences Consumers Perceptions of Brand Sustainability.". Paper presented in 2015 AMS World Marketing Congress, Bari, 2015.
  29. Rossi, P. C.; Herter, M. M.; Costa Pinto, Diego; Gonçalves, D.. "Saving the Planet or Saving the Brand? How Brand Strength Influences Consumers? Perceptions of Brand Sustainability". Paper presented in 2015 EnANPAD Conference, Belo Horizonte, 2015.
  30. Gonçalves, D.; Rossi, P. C.; Herter, M. M.; Costa Pinto, Diego. "Should Strong Brands Invest in Ecolabels? An Accessibility-Diagnosticity Account of Perceptions of Brand Sustainability". Paper presented in 2014 ACR North American Annual Conference, Baltimore, 2014.
  31. Herter, M. M.; Borges, Adilson. "When Emotional Messages Are More Abstract: The Effects of Message Frame and Levels of Construal on Negative Attitudes Towards Smoking.". Paper presented in 2013 ACR North American Annual Conference, Chicago, 2013.
  32. Costa Pinto, Diego; Herter, M. M.; Rossi, P. C.; Borges, A.. "Going Green for Self vs. Others: Gender and Identity Salience Effects on Green Consumption.". Paper presented in 2013 ACR North American Annual Conference, Chicago, 2013.
  33. Herter, M. M.; Santos, C. P.; Costa Pinto, Diego. "Man I Shop Like a Woman! Effects of Gender and Emotions on Consumer Shopping Outcomes and Perceptions of Retail Environments.". Paper presented in 2013 AMS Conference, Monterey, 2013.
  34. Rossi, P. C.; Herter, M. M.; Costa Pinto, Diego; Borges, A.. "Are Blondes More Hedonic Than Brunettes? Stereotype Effects on Willingness to Pay for Hedonic and Utilitarian Products.". Paper presented in 2013 AMS Conference, Monterey, 2013.
  35. Costa Pinto, Diego; Nique, W.M.; Borges, A.; Herter, M. M.. "My values or our identity? The moderating role of identities on values-behavior congruence and green consumption decisions.". Paper presented in 2012 AMS Conference, New Orleans, 2012.
  36. Herter, M. M.; Costa Pinto, Diego; Borges, A.; Nique, W.M.. "Going green for friends, family or community? How different levels of subject norms and identity influence green behavior.". Paper presented in 2011 ACR North American Annual Conference, Saint-Louis, 2011.
  37. Costa Pinto, Diego; Borges, A.; Nique, W.M.; Herter, M. M.. "Doing non-transcendent go green: the moderating role of identity on value-behavior relationship.". Paper presented in 2011 ACR North American Annual Conference, Saint-Louis, 2011.
Journal article
  1. Shuqair, Saleh; Herter, M. M.; Pinto, Diego Costa; Mattila, Anna S.. "How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing". International Journal of Consumer Studies 48 3 (2024): http://dx.doi.org/10.1111/ijcs.13058.
    10.1111/ijcs.13058
  2. Almeida, Pedro; Rita, Paulo; Pinto, Diego Costa; Herter, M. M.. "The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?". Journal of Brand Management (2024): http://dx.doi.org/10.1057/s41262-024-00357-w.
    10.1057/s41262-024-00357-w
  3. Shuqair, Saleh; Pinto, Diego Costa; Herter, Márcia Maurer; Mattila, Anna. "Emojis as heuristic cues: The multifaceted role of emojis in online service interactions". Journal of Consumer Behaviour 23 4 (2024): 1929-1941. http://dx.doi.org/10.1002/cb.2310.
    10.1002/cb.2310
  4. Fernando de Oliveira Santini; Weng Marc Lim; Wagner J. Ladeira; Diego Costa Pinto; Márcia M. Herter; Tareq Rasul. "A meta-analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics". Psychology & Marketing (2023): https://doi.org/10.1002/mar.21872.
    10.1002/mar.21872
  5. Herter, Márcia Maurer; Shuqair, Saleh; Pinto, Diego Costa; Mattila, Anna S.; Zandonai Pontin, Paola. "Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships". Journal of Product & Brand Management 32 7 (2023): 988-1004. http://dx.doi.org/10.1108/jpbm-06-2022-4020.
    Published • 10.1108/jpbm-06-2022-4020
  6. Vorobeva, Darina; El Fassi, Yasmina; Costa Pinto, Diego; Hildebrand, Diego; Herter, Márcia M.; Mattila, Anna S.. "Thinking Skills Don't Protect Service Workers from Replacement by Artificial Intelligence". Journal of Service Research (2022): http://dx.doi.org/10.1177/10946705221104312.
    10.1177/10946705221104312
  7. de Oliveira Santini, Fernando; Ladeira, Wagner Junior; Pinto, Diego Costa; Herter, Marcia M.; Mattila, Anna S.; Perin, Marcelo Gattermann. "Retail crowding: meta-analysis of contextual and cultural moderators". Marketing Intelligence & Planning 40 1 (2021): 57-71. http://dx.doi.org/10.1108/mip-03-2021-0076.
    10.1108/mip-03-2021-0076
  8. Boto Ferreira, Mário; Costa Pinto, Diego; Maurer Herter, Márcia; Soro, Jerônimo; Vanneschi, Leonardo; Castelli, Mauro; Peres, Fernando. "Using artificial intelligence to overcome over-indebtedness and fight poverty". Journal of Business Research 131 (2021): 411-425. http://dx.doi.org/10.1016/j.jbusres.2020.10.035.
    10.1016/j.jbusres.2020.10.035
  9. Herter, Márcia M.; Borges, Adilson; Pinto, Diego Costa. "Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors". Journal of Business Research 130 (2021): 147-158. http://dx.doi.org/10.1016/j.jbusres.2021.03.016.
    10.1016/j.jbusres.2021.03.016
  10. Ferreira, Mário B.; de Almeida, Filipa; Soro, Jerônimo C.; Herter, Márcia Maurer; Pinto, Diego Costa; Silva, Carla Sofia. "On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being". Frontiers in Psychology 12 (2021): http://dx.doi.org/10.3389/fpsyg.2021.591875.
    10.3389/fpsyg.2021.591875
  11. Huseynov, Kamran; Costa Pinto, Diego; Maurer Herter, Márcia; Rita, Paulo. "Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior". Journal of Hospitality & Tourism Research 44 7 (2020): 1153-1177. http://dx.doi.org/10.1177/1096348020936334.
    10.1177/1096348020936334
  12. de Oliveira Santini, Fernando; Ladeira, Wagner Junior; Pinto, Diego Costa; Herter, Márcia Maurer; Sampaio, Claudio Hoffmann; Babin, Barry J.. "Customer engagement in social media: a framework and meta-analysis". Journal of the Academy of Marketing Science 48 6 (2020): 1211-1228. http://dx.doi.org/10.1007/s11747-020-00731-5.
    Published • 10.1007/s11747-020-00731-5
  13. Mellina da Silva Terres; Márcia Maurer Herter; Diego Costa Pinto; José A. Mazzon. "The power of sophistication: How service design cues help in service failures". Journal of Consumer Behaviour (2020): https://doi.org/10.1002/cb.1816.
    10.1002/cb.1816
  14. Costa Pinto, Diego; Borges, Adilson; Maurer Herter, Márcia; Boto Ferreira, Mário. "Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill". Business Ethics Quarterly 30 1 (2020): 31-63. http://dx.doi.org/10.1017/beq.2019.25.
    10.1017/beq.2019.25
  15. Dalmoro, M.; Costa Pinto, D.; Herter, M.M.; Nique, W.. "Traditionscapes in emerging markets : How local tradition appropriation fosters cultural identity". International Journal of Emerging Markets 15 6 (2020): 1105-1126. http://www.scopus.com/inward/record.url?eid=2-s2.0-85081731257&partnerID=MN8TOARS.
    10.1108/IJOEM-04-2019-0270
  16. Herter, Márcia. "Can luxury brands be ethical? Reducing the sophistication liability of luxury brands". Journal of Cleaner Production (2019): http://dx.doi.org/10.1016/j.jclepro.2019.06.094.
    10.1016/j.jclepro.2019.06.094
  17. Costa Pinto, Diego; Maurer Herter, Márcia; Rossi, Patrícia; Meucci Nique, Walter; Borges, Adilson. "Recycling cooperation and buying status". European Journal of Marketing 53 5 (2019): 944-971. http://dx.doi.org/10.1108/ejm-09-2017-0557.
  18. Costa Pinto, D.; Maurer Herter, M.; Rossi, P.; Meucci Nique, W.; Borges, A.. "Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors". European Journal of Marketing 53 5 (2019): 944-971. http://www.scopus.com/inward/record.url?eid=2-s2.0-85064057934&partnerID=MN8TOARS.
    10.1108/EJM-09-2017-0557
  19. Costa Pinto, D.; Nique, W.M.; Maurer Herter, M.; Borges, A.. "Green consumers and their identities: how identities change the motivation for green consumption". International Journal of Consumer Studies 40 6 (2016): 742-753. http://www.scopus.com/inward/record.url?eid=2-s2.0-84963686137&partnerID=MN8TOARS.
    10.1111/ijcs.12282
  20. Borges, A.; Herter, M.M.; Chebat, J.-C.. ""It was not that long!": The effects of the in-store TV screen content and consumers emotions on consumer waiting perception". Journal of Retailing and Consumer Services 22 (2015): 96-106. http://www.scopus.com/inward/record.url?eid=2-s2.0-84919459347&partnerID=MN8TOARS.
    10.1016/j.jretconser.2014.10.005
  21. Costa Pinto, D.; Herter, M.M.; Rossi, P.; Borges, A.. "Going green for self or for others? Gender and identity salience effects on sustainable consumption". International Journal of Consumer Studies 38 5 (2014): 540-549. http://www.scopus.com/inward/record.url?eid=2-s2.0-84927575217&partnerID=MN8TOARS.
    10.1111/ijcs.12114
  22. Herter, M.M.; dos Santos, C.P.; Pinto, D.C.. ""Man, I shop like a woman!" The effects of gender and emotions on consumer shopping behaviour outcomes". International Journal of Retail and Distribution Management 42 9 (2014): 780-804. http://www.scopus.com/inward/record.url?eid=2-s2.0-84926683394&partnerID=MN8TOARS.
    10.1108/IJRDM-03-2013-0066
  23. Pinto, D.C.; Nique, W.M.; Añaña, E.D.S.; Herter, M.M.. "Green consumer values: How do personal values influence environmentally responsible water consumption?". International Journal of Consumer Studies 35 2 (2011): 122-131. http://www.scopus.com/inward/record.url?eid=2-s2.0-84867662504&partnerID=MN8TOARS.
    10.1111/j.1470-6431.2010.00962.x
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2022/03/01 - 2024/05/14 A Brand Activation that resorts to AR through gamification positively influences consumer brand engagement.
Supervisor
 Master in Marketing (Master)
ISCTE Business School, Portugal
2023/02 - 2023/12 O Impacto da Comunicação Digital de uma Marca Automóvel no Consumer Engagement.
Supervisor
 Mestrado em Marketing (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/02 - 2023/12 Plano de Comunicação Integrada de Marketing para a Lisbon Venues – Feiras, Congressos e Eventos.
Supervisor
 Mestrado em Marketing (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/02/01 - 2023/11/08 Realidade Aumentada em Menus de Restaurantes: Impacto na Intenção de Compra e na Percepção Sensorial
Co-supervisor
 Mestrado em Marketing (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/02/01 - 2023/11/08 A Influência do Menvertising na Atitude e na Intenção de Compra dos Homens em Relação à Marca
Co-supervisor
 Mestrado em Marketing (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/02/01 - 2023/11/08 Femvertising: Efeitos no Brand Engagement e no Emotional Brand Attachment
Co-supervisor
 Mestrado em Marketing (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/02 - 2023/11 Plano de Comunicação Integrada de Marketing para a Empresa Bayer Portugal.
Supervisor
 Mestrado em Marketing (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/02 - 2023/11 O Papel do Ativismo de Marca na Reputação das Marcas.
Co-supervisor
 Mestrado em Marketing (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/02 - 2023/11 A Influência do Ativismo de Marca Ambiental na Atitude e Engagement do Consumidor.
Co-supervisor
 Mestrado em Marketing (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/02 - 2023/11 Influência da Interação Humano-IA no Comportamento Antiético do Jogador de Videojogos.
Co-supervisor
 Mestrado em Marketing (Master)
ISEG Lisbon School of Economics and Management, Portugal
2020/09 - 2022/02 Impacto do User Generated Content no YouTube na intenção de compra de marcas de Fast Fashion
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2020/09 - 2022/02 Informação nas redes sociais e a sua Influência na decisão de compra de carros elétricos
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2020/09 - 2022/02 A Influência do Marketing Sensorial em Mobile. Commerce nas Compras Online de Fast Fashion
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2020 - 2022 Influência das Apps com Realidade Aumentada (RA) na experiência e percepção de risco dos consumidores em compras online
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2021/01/30 - 2021/11/30 An Analysis of The Impact of Social Media on Manchester United Football Club.
Supervisor
 Mestrado em Gestão (Master)
Universidade Europeia, Portugal
2019/09/01 - 2021/05/06 The Influence of Packaging Sustainability On Brand Experience and Brand Attitude.
Supervisor
 Mestrado em Gestão (Master)
Universidade Europeia, Portugal
2019/09/01 - 2021/03/23 Relatório de Estágio realizado na empresa Oxy Agency. Engagement gerado através dos conteúdos partilhados nas redes sociais da marca pessoal Clara de Sousa.
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2019/09/01 - 2021/03/04 Impacto da Credibilidade dos Influenciadores Fitness Portugueses na Intenção de Compra dos seus Seguidores.
Co-supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2019/09/01 - 2021/02/11 Paid Search Advertising como meio de desenvolvimento de brand awareness para conversão de leeds – SGS ADACEMY
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2019/09/01 - 2020/12/02 A Percepção de Humanização em Marcas Digitais: o Contexto de Antropomorfização da Netflix.
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2019/09/01 - 2020/11/24 O Consumo de Filmes Musicais em Ambiente Digital por Consumidores das Gerações Baby Boomers e Millennials.
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2019/01/09 - 2020/11/04 Comunicação Interna, o Employer Branding e o Employee Engagement – Relatório de Estágio na Bold By Devoteam.
Supervisor
 Mestrado em Gestão e Estratégia Empresarial (Master)
Universidade Europeia, Portugal
2018/09/01 - 2020/01/30 A ASSOCIAÇÃO DE INSTAGRAM INFLUENCERS A CAUSAS SOCIAIS: UMA ANÁLISE SOBRE O IMPACTO NOS SEUS SEGUIDORES
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2018/09/01 - 2020/01/30 O modo como a confiança depositada pelos seguidores nos digital influencers pode modificar as suas intenções de comportamento relativamente às marcas comunicadas pelos segundos através da rede social Instagram
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2018/09/01 - 2020/01/30 UMA IMAGEM REFLETE MAIS QUE MIL ESPELHOS - O IMPACTO DA PUBLICAÇÃO DOS SOCIAL MEDIA INFLUENCERS AO NÍVEL COMPORTAMENTAL DOS SEGUIDORES
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2018/09/01 - 2020/01/28 A PERCEÇÃO DOS VISUALIZADORES SOBRE DIGITAL INFLUENCERS EM CONTEXTO DE LIVE VIDEO STREAMING – CONFIANÇA E ENGAGEMENT COMO FATORES DE ANÁLISE
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2018/09/01 - 2020/01/28 Accor Hotels Sales Internship: Analysis of CRM in B2B Context
Supervisor
 Mestrado em Gestão (Master)
Universidade Europeia, Portugal
2018/09/01 - 2019/11/11 Será que a imagem e a personalidade de marca do influencer pode alterar as atitudes e intenção de compra dos seus seguidores face às marcas que este promove?
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2018/09/01 - 2019/10/03 O PAPEL DO FEEDBACK EM EMPRESAS COM ECONOMIA COMPARTILHADA: A CRIAÇÃO DE CONFIANÇA PARA A CONSUMO DE UM PRODUTO NA EMPRESA AIRBNB
Supervisor
 Mestrado em Marketing Digital (Master)
Universidade Europeia, Portugal
2018/09/01 - 2019/10/03 Análise da Qualidade do Serviço e da Satisfação dos Clientes B2B no Departamento Comercial Advantage da Empresa Staples
Supervisor
 Mestrado em Gestão e Estratégia Empresarial (Master)
Universidade Europeia, Portugal
2018/01/09 - 2019/07/18 The Impact of Social Influence on Baby Food Consumers' Intentions and Attitudes
Supervisor
 Mestrado em Gestão e Estratégia Empresarial (Master)
Universidade Europeia, Portugal
2018/09/01 - 2019/07/09 Relatório de Estágio no Backoffice do Departamento de Advantage da Staples Portugal - Umá Análise do Relacionamento com o Cliente do Canal de Vendas B2B
Supervisor
 Mestrado em Gestão e Estratégia Empresarial (Master)
Universidade Europeia, Portugal
2018/09/01 - 2019/05/27 Relatório de Estágio Curricular no Departamento Comercial da Staples - Uma Perspectiva de Vendas a Clientes B2B
Supervisor
 Mestrado em Gestão e Estratégia Empresarial (Master)
Universidade Europeia, Portugal
2013 - 2014 The Relationship Between the Shopping Center Environment and Consumption.
Supervisor
 MBA em Marketing Estratégico (Specialization course)
Faculdade La Salle Caxias do Sul, Brazil
2012 - 2013/04/15 Brand content: persuasive effects and ad efficacy in comparison to traditional ads.
Supervisor
 Master Sup de Co (Master)
NEOMA Business School - Campus de Reims, France
2012 - 2013/03/22 The role of the sensory and experiential marketing in confidence building.
Supervisor
 Master Sup de Co (Master)
NEOMA Business School - Campus de Reims, France
2012 - 2013/03/12 Sensorial marketing and the development of a cosmetic product.
Supervisor
 Master Sup de Co (Master)
NEOMA Business School - Campus de Reims, France

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2023/09/01 - 2024/09/27 EMAC Regional Conference 2024 (2024/09/25 - 2024/09/27)
Congress (Co-organisor)
 ISEG Lisbon School of Economics and Management, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2024/05/14 Explorando a Fusão de Marcas Globais e Cultura Chinesa: um Estudo sobre o Comportamento do Cliente Chinês
(Thesis) Arguer
 Runge Yang (Master)
ISEG Lisbon School of Economics and Management, Portugal
2024/05/14 A Brand Activation that resorts to AR through gamification positively influences consumer brand engagement
Supervisor
 Catarina de Sousa Pinto Rodrigues da Silva (Master)
ISCTE Business School, Portugal
2024/04/17 Are Environmental Concerns enough to increase purchase intention of plant-based protein products? A moderation effect study in the Portuguese market
(Thesis) Arguer
 Beatriz Esteves Mendes de Carvalho (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2024/03/20 Mapeamento da jornada em um programa de navegação oncológica: a experiência do paciente
(Thesis) Arguer
 Sheron Tannara Vargas (Master)
Universidade Federal de Ciências da Saúde de Porto Alegre, Brazil
2024/01/30 How can the Placement be prioritized over the product in a Brand Marketing strategy? A Red Bull Case Study.
(Thesis) Arguer
 Francisco Miguel Gonçalves Martins Carvalho Dias (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2024/01/30 The Impact of Luxury Individual Value on Purchase Intention. Should luxury brands focus on customer values?
(Thesis) Arguer
 Gonçalo de Brito Batalha (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2023/12/14 The Influence of Factors on Consumer Intention to Adopt Electric/Hybrid Vehicles and Its Relevance to Marketing Strategies
(Thesis) Arguer
 Pedro Tomé Barradas (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/12/14 Factors determining consumers' green brands purchasing behaviour - the case of Galp
(Thesis) Arguer
 Pedro Miguel Santana da Costa (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/12/04 O Impacto da Comunicação Digital de uma Marca Automóvel no Consumer Engagement
Supervisor
 Diogo Artur Cabral Neves De Lemos Sarmento (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/11/10 Plano de Comunicação Integrada de Marketing para a Lisbon Venues – Feiras, Congressos e Eventos
Supervisor
 Sofia Machuca Ribeiro e Silva (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/11/10 Plano de Comunicação Integrada de Marketing para a Empresa Bayer Portugal
Supervisor
 Maria Luísa Camilo Alves Pacheco de Miranda (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/11/09 Plano de Comunicação Integrada de Marketing para o Festival Atlantis Concert For Earth
(Thesis) Arguer
 Maria Helena Alves de Gusmão Fins (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/11/09 O Impacto da Realidade Aumentada na Perceção Sensorial e na Intenção de Compra do Consumidor de Cosméticos
(Thesis) Arguer
 Ana Sofia Gonçalves Ferreira (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/11/09 O impacto de Atos de Fala Expressivos na Intenção de Compra e na Intenção de Seguir um Influencer
(Thesis) Arguer
 Catarina Sofia Figueira Rodrigues Pão (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/11/09 O Efeito do Co-branding “Masstige” na Intenção de Compra e na Geração de Word-of-Mouth pelo Consumidor
(Thesis) Arguer
 Beatriz Mariani Lorga (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/11 Antecedentes dos programas de referenciaçõo: o impacto da Gamification - Estudo de caso no setor das telecomunicações.
(Thesis) Arguer
 Isabel Atilano Sousa (Master)
Universidade do Porto Faculdade de Economia, Portugal
2023/11 A influência da publicação de conteúdos visuais na intenção de consumir em restaurantes.
(Thesis) Arguer
 Joana Ferreira da Costa (Master)
Universidade do Porto Faculdade de Economia, Portugal
2023/07/06 The Role of Storytelling in the Creation of Brand Identity: The Case of Chanel
(Thesis) Arguer
 Beatriz da Silva Costa (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/07/06 The Role of Influencer Marketing Strategy: The Case of Cheerz
(Thesis) Arguer
 Emma Lucini Paioni (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/05/09 Food Ecosystem: Enhancing the Food Experience at ISEG Campus
(Thesis) Arguer
 André Albuquerque Carvalho Pimenta (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/05/09 Socializing Through Food – An Approach to Improving Iseg Canteen And Fostering Community
(Thesis) Arguer
 Francisco Manuel Patricio Gonçalves (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023/05/09 Informal Learning Café - A Working Model For Understanding Key Connections Between Food And Learning
(Thesis) Arguer
 João Pedro Palhavã de Almeida Andrade Martins (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023 Factors determining consumers' green brands purchasing behaviour - the case of Galp.
(Thesis) Arguer
 4. Pedro Miguel Santana da Costa (Master)
ISEG Lisbon School of Economics and Management, Portugal
2023 The Influence of Factors on Consumer Intention to Adopt Electric/Hybrid Vehicles and Its Relevance to Marketing Strategies.
(Thesis) Arguer
 Pedro Tomé Barradas (Master)
ISEG Lisbon School of Economics and Management, Portugal
2022/02/08 FutMagazine: Importância de E-mail Marketing na divulgação de conteúdo educativo no meio futebolístico
(Thesis) Arguer
 Vasco Carvalho Homem Ribeiro (Master)
Universidade Europeia, Portugal
2022/02 The Impact of Digital Influencers on Attitude Towards Brand, Purchase Intention, and Brand Attachment
(Thesis) Arguer
 Akrit Narayan Shrestha (Master)
Universidade Europeia, Portugal
2022/02 Impacto do User Generated Content no YouTube na intenção de compra de marcas de Fast Fashion
Supervisor
 Carolina Carapinha Pinto (Master)
Universidade Europeia, Portugal
2022/02 Informação nas redes sociais e a sua Influência na decisão de compra de carros elétricos
Supervisor
 Ana Margarida Duarte Oliveira (Master)
Universidade Europeia, Portugal
2022/02 A Influência do Marketing Sensorial em Mobile Commerce nas Compras Online de Fast Fashion
Supervisor
 Joana Sofia Ezequiel Jorge (Master)
Universidade Europeia, Portugal
2022/02 Estratégia de Inbound Marketing: Caso da Go Natural
(Thesis) Arguer
 Ana Rita Alves da Silva Pereira (Master)
2022/02 Attractiveness of social media influencers – is it always beneficial – the role of social comparison and similarity
(Thesis) Arguer
 Marija Paunovic (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2022/01 You Eat With Your Eyes First: The Impact of Visual Content on Brand Commitment - Investigating the role of sensorial experiences on the relationship between perceived quality and consumer brand engagement
(Thesis) Arguer
 Rita de Sousa Bastos (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2022/01 The Impact of Social Media Influencers on Consumers Lifestyle
(Thesis) Arguer
 Joana Sofia Fonseca Leal de Araújo (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2022 Influência das Apps com Realidade Aumentada (RA) na experiência e percepção de risco dos consumidores em compras online
Supervisor
 Maria André Manteigas (Master)
Universidade Europeia, Portugal
2022 Comunicação Digital no Setor Segurador – Caso da MDS
(Thesis) Arguer
 Ana Sofia Veiga Pires Genésio (Master)
Universidade Europeia, Portugal
2022 Gestão das Emoções no Processo de Compra
President of the jury
 Carolina Inês Lopes de Brito e Duarte Ribeiro (Master)
Universidade Europeia, Portugal
2022 The Impact of Perceived Service Quality on Patient Satisfaction and Behavioral Intention: The Case of a Private Dental Hospital in China.
(Thesis) Arguer
 Chen Huiling (PhD)
ISCTE Business School, Portugal
2021/11/30 An Analysis of The Impact of Social Media on Manchester United Football Club.
Supervisor
 Mohamed Selim Ben Abdallah (Master)
Universidade Europeia, Portugal
2021/11/16 On-Demand Ride-Hailing Services: A Study on The Main Reasons that Motivate Consumer Engagement.
(Thesis) Arguer
 Luzileine Alves Tremura Gonzalez Fagundes (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2021/07/01 Saving your Health or the Environment? The Effects of Altruism and Safety Concerns on Organic Cosmetics Purchase Intentions.
(Thesis) Arguer
 Maria Carolina Pardal Filipe (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2021/05/06 The Influence of Packaging Sustainability On Brand Experience and Brand Attitude.
Supervisor
 Paola Reik (Master)
Universidade Europeia, Portugal
2021/03/23 Relatório de Estágio realizado na empresa Oxy Agency. Engagement gerado através dos conteúdos partilhados nas redes sociais da marca pessoal Clara de Sousa.
Supervisor
 a Inês Sofia Ventura Romão (Master)
Universidade Europeia, Portugal
2021/02/24 A atuação do digital influencer no processo de comportamento de compra de produtos de beleza
(Thesis) Arguer
 Gabriela Enata Cardoso dos Santos (Master)
Universidade Europeia, Portugal
2021/02/09 Redes sociais como facilitador de prestação dos serviços públicos. Caso do Instituto dos Registos e do Notariado.
President of the jury
 Margarida Cardoso Inácio Almeida Pereira (Master)
Universidade Europeia, Portugal
2021 Paid Search Advertising como meio de desenvolvimento de Brand Awareness para a conversão de Leads
Supervisor
 André Filipe Ferreira Lopes (Master)
Universidade Europeia, Portugal
2020/12/15 How Social Media Influencers Impact Travel Behaviors: The effects of Authenticity and Social Contagion in Experiential Consumption
(Thesis) Arguer
 Rita da Costa Nunes Malcata Alves (Master)
Universidade Nova de Lisboa, Portugal
2020/12/02 Fake News e Fact-Checking na Era das Campanhas Políticas Digitais.
(Thesis) Arguer
 Carolina Miranda Danelli (Master)
Universidade Europeia, Portugal
2020/11/27 Business Plan for a Digital Marketing Agency – M4 Design.
(Thesis) Arguer
 Marta Marques Ferreira (Master)
Universidade Europeia, Portugal
2020/07/27 O Balanced Scorecard–Benefícios e dificuldades do modelo estratégico para uma PME em Portugal.
President of the jury
 Bernardo Pereira de Bastos (Master)
Universidade Europeia, Portugal
2020/05/29 Impact of a detailing restriction policy on prescription behavior.
(Thesis) Main arguer
 António José Carreira Valente (PhD)
Universidade Europeia, Portugal
2020/04/14 Gamification Performance Paradox: Exploring the trade-off between  performance and brand attitudes
(Thesis) Arguer
 Tiago Leão (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2020/03/24 When Interpersonal Relationships Backfire: Understanding the Drivers of Booking Cancellations in Hospitality
(Thesis) Arguer
 Patricia Guerreiro (Master)
Universidade Nova de Lisboa, Portugal
2020/03/05 The Influence of Framing, Ownership and Naïve Theories - The Perceived Quality of Premium Tech Products
(Thesis) Arguer
 Gonçalo Simões da Costa (Master)
Universidade Nova de Lisboa, Portugal
2020/03/02 Efeitos do Vídeo Publicitário versus Imagem Estática nos Millennials
President of the jury
 Ana Sofia Santos (Master)
Universidade Europeia, Portugal
2020/02/27 A procura por informação sobre alimentação saudável nos media digitais.
President of the jury
 Adriano Andreghetto (Master)
Universidade Europeia, Portugal
2020/02/27 O processo de compra online nas Gerações X e Y.
President of the jury
 Luís Cruz Nogueira Telo de Abreu (Master)
Universidade Europeia, Portugal
2020/02/27 Plano de Marketing Digital Creatives 2019
(Thesis) Arguer
 Cátia Sofia Peyroteo Vaz Guedes (Master)
Universidade Europeia, Portugal
2020 Accor Hotels Sales Internship: Analysis of CRM in B2B context
Supervisor
 Guilherme Carvalho (Master)
Universidade Europeia, Portugal
2020 Uma imagem reflete mais que mil espelhos: o impacto da publicação dos Social Media Influencers ao nível comportamental dos seguidores
Supervisor
 Inês Filipa Almeida Lopes (Master)
Universidade Europeia, Portugal
2020 A associação de Instagram Influencers a causas sociais: uma análise sobre o impacto nos seus seguidores
Supervisor
 Carlota Seabra Cancela Onofre de Abreu (Master)
Universidade Europeia, Portugal
2020 O modo como a confiança depositada pelos seguidores nos digital influencers pode modificar as suas intenções de comportamento relativamente às marcas comunicadas pelos segundos através da rede social Instagram
Supervisor
 Ana Rita dos Santos Ferreir (Master)
Universidade Europeia, Portugal
2020 A perceção dos visualizadores sobre digital influencers em contexto de live video streaming: confiança e engagement como fatores de análise
Supervisor
 Tiago Filipe Santos Calongo (Master)
Universidade Europeia, Portugal
2020 Comunicação Interna, o Employer Branding e o Employee Engagement: Relatório de Estágio na BOLD By Devoteam
Supervisor
 Gonçalo Manuel Rodrigues Ribeiro (Master)
Universidade Europeia, Portugal
2020 O consumo de filmes musicais em ambiente digital por consumidores das gerações "Baby Boomers" e "Millennials": análise dos filmes musicais “Branca de Neve e os Sete Anões” e “A Pequena Sereia”
Supervisor
 Débora de Sousa Rebello (Master)
Universidade Europeia, Portugal
2020 A percepção de humanização em marcas digitais: o contexto de antropomorfização da Netflix
Supervisor
 Sidney Gonçalves (Master)
Universidade Europeia, Portugal
2019/11/20 O estudo do comportamento de compra de itens virtuais não funcionais no jogo Fortnite
President of the jury
 Lurdes do Carmo Faustino Antunes (Master)
Universidade Europeia, Portugal
2019/11/20 A evolução percebida da imagem da PSP nas redes sociais - Casos Facebook e Instagram
(Thesis) Arguer
 Luís Osório de Castro Carneiro (Master)
Universidade Europeia, Portugal
2019/11/20 Memmo Hotels - Plano de Marketing Digital
President of the jury
 Rui Miguel Carvalho Alves (Master)
Universidade Europeia, Portugal
2019/11/11 Fatores potenciadores da eficácia de endosso de marcas no Instagram: a importância da imagem do influencer
President of the jury
 Pedro Sintra Paiva Belo de Carvalho (Master)
Universidade Europeia, Portugal
2019/10/09 A influência dos Instagrammers no Mundo Fitness
(Thesis) Arguer
 Raquel Amaro Campos de Aguilar (Master)
Universidade Europeia, Portugal
2019 Crowdsourcing in the food industry: the impact of creator’s body type and gender on healthy food consumption
(Thesis) Arguer
 José Henrique Brás Ferreira de Castro (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
2019 Relatório de Estágio: Web Winner Agency
(Thesis) Arguer
 Mariana Franco Moreira (Master)
Universidade Europeia, Portugal
2019 Relatório de estágio no Backoffice do departamento de Advantage da Staples Portugal: uma análise do relacionamento com o cliente do canal de vendas B2B
Supervisor
 Dazilda Isabel Mendonça Amaral da Silva (Master)
Universidade Europeia, Portugal
2019 Relatório de estágio curricular no departamento comercial da Staples: uma perspectiva de vendas a clientes B2B
Supervisor
 Eduardo Manuel Gaspar Campos (Master)
Universidade Europeia, Portugal
2019 The Impact of Social Influence on Baby Food Consumers’ Intentions and Attitudes
Supervisor
 Fábio Miguel Ferrony Varela Martins (Master)
Universidade Europeia, Portugal
2019 Análise da qualidade do serviço e satisfação dos clientes B2B no departamento comercial advantage da empresa Staples
Supervisor
 Vanessa Maricela Naranjo Reyes (Master)
Universidade Europeia, Portugal
2019 O papel do Feedback em empresas com economia compartilhada: a criação de confiança para o consumo de um produto na empresa Airbnb
Supervisor
 Pedro Miguel da Silva Costa Prata (Master)
Universidade Europeia, Portugal
2019 Será que a imagem e a personalidade de marca do influencer pode alterar as atitudes e intenção de compra dos seus seguidores face às marcas que este promove?
Supervisor
 Maria Inês Medeiros Mesquita (Master)
Universidade Europeia, Portugal
2018 Factores que influenciam o consumidor a recorrer aos serviços digitais no sector público: Instituto dos Registos e do Notariado, I.P. (IRN, I.P.)
(Thesis) Arguer
 Gonçalo Da Cunha Saltão Ferreira (Master)
Universidade Europeia, Portugal
2018 Relatório de Estágio: MagniFinance
President of the jury
 Evelise Tavares Vaz (Master)
Universidade Europeia, Portugal
2018 SCAENA: diagnóstico situacional e proposta de modelo de Marketing Digital aplicado às artes performativas
(Thesis) Arguer
 Cláudia Alexandra Lopes Carvalho Paiva (Master)
Universidade Europeia, Portugal
2014 The Relationship Between the Shopping Center Environment and Consumption
Supervisor
 Ana Maria Menegotto Pozenato (Master)
Faculdade La Salle Caxias do Sul, Brazil
2013/03/25 Hispanic American consumption behavior - Mexico Case Study
(Thesis) Arguer
 Béatrice Guilhot (Master)
NEOMA Business School - Campus de Reims, France
2013/03/22 The French Automobile Market and Communication: Parallel Developments and Persistent Historical Foundations .
(Thesis) Arguer
 Thibaut Dumoulin (Master)
NEOMA Business School - Campus de Reims, France
2013/03/12 The Perception of Innovations in the Wine Market by Young French and Chinese Consumers.
(Thesis) Arguer
 Alexandre Chartier (Master)
NEOMA Business School - Campus de Reims, France
2013/02/14 The effectiveness of advertising messages in the food sector.
(Thesis) Arguer
 Anne-Sophie N’Guyen (Master)
NEOMA Business School - Campus de Reims, France
2013/02/13 The Moderating Effect of Identity on Value-Behavior Congruence in the Case of Responsible Consumer Behavior
(Thesis) Arguer
 Tanja Posch (Master)
NEOMA Business School - Campus de Reims, France
2013/02/07 What kind of attributes can a company give to a promotional operation so that they reflect on the brand image and lead, through the transmission of these values, to increased sales?
(Thesis) Arguer
 Dominique Dacher (Master)
NEOMA Business School - Campus de Reims, France
2013 Sensorial marketing and the development of a cosmetic product.
Supervisor
 Clémence Barbez (Master)
NEOMA Business School - Campus de Reims, France
2013 The role of the sensory and experiential marketing in confidence building
Supervisor
 Damien Amy (Master)
NEOMA Business School - Campus de Reims, France
2013 Brand content: persuasive effects and ad efficacy in comparison to traditional ads.
Supervisor
 Antoine Zizine (Master)
NEOMA Business School - Campus de Reims, France
Distinctions

Award

2021 Prêmio Raimar Richers
2017 Best Business Paper Award EnANPAD
Associação Nacional de Pós-Graduação e Pesquisa em Administração, Brazil
2017 Best Marketing Paper Award EnANPAD
Associação Nacional de Pós-Graduação e Pesquisa em Administração, Brazil
2017 Emerald Award EnANPAD
Associação Nacional de Pós-Graduação e Pesquisa em Administração, Brazil

Other distinction

2016 Professor Homenageado de Marketing
Faculdade de Desenvolvimento do Rio Grande do Sul, Brazil
2015 Professor Homenageado de Gestão Comercial
Faculdade de Desenvolvimento do Rio Grande do Sul, Brazil