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Identification

Personal identification

Full name
Sofia Kousi

Citation names

  • Kousi, Sofia

Author identifiers

Ciência ID
8C1E-EF89-98FC
ORCID iD
0000-0001-6714-3100
Education
Degree Classification
2013/02/01 - 2018/02/22
Concluded
 Doctor of Philosophy in the subject of Marketing (Doktor (PhD))
Major in Doctoral Program
Athens University of Economics & Business, Greece
"The contribution of experiential and material purchases to happiness: Expanding the Experience Recommendation" (THESIS/DISSERTATION)
2003/09/01 - 2005/05/21
Concluded
 Masters in Business Administration (MBA) (Master)
Major in Marketing
New York University, United States
1995/08/25 - 1999/05/21
Concluded
 Bachelor's (Marketing) (Bachelor)
Major in Marketing
University of Pennsylvania Wharton School, United States
1995/08/25 - 1999/05/21
Concluded
 Bachelor's (Communication) (Bachelor)
Major in Communication
University of Pennsylvania Annenberg School for Communication, United States
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2018/09/01 - Current Assistant Professor (University Teacher) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018/01/02 - 2018/05/30 Lecturer (University Teacher) Athens University of Economics & Business, Greece
2016/09/01 - 2017/05/30 Lecturer (University Teacher) Mediterranean College, Greece
Outputs

Publications

Book chapter
  1. Kousi, Sofia; Gaetano Naselli. "Cashier-free supermarkets and consumer emotions". In Extending boundaries: The impact of the digital world on consumers and marketing, edited by Marcin Awdziej; Tkaczyk Jolanta, 47-58. 2022.
    Published
  2. Hoang, Duc; Kousi, Sofia; Martinez, Luis F.. Corresponding author: Hoang, Duc. "Online customer engagement in the aftermath of COVID-19: Opportunities for the luxury industry". In Advances in Digital Marketing and eCommerce., edited by Martínez-López, F. J. & Martinez, L. F., 259-266. 2022.
    Published
Conference abstract
  1. Kousi, Sofia; Georgios Halkias; Hans Baumgartner. "Happy to have and happy to do: The role of self-expression (a)symmetry in material and experiential Purchases". Paper presented in Association for Consumer Research (ACR) conferences, Paris (virtual), 2020.
    Published
  2. Kousi, Sofia; Kim Preiksaitis. "The upside of imagining unattainable purchases". Paper presented in European Marketing Academy (EMAC), Hamburg, Germany, Hamburg, 2019.
    Published
  3. Georgios Halkias; Kousi, Sofia; Milena Micevski. "Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity". Paper presented in European Advertising Academy, International Conference on Research in Advertising (ICORIA), Krems, Austria, June 27-29, Krems, 2019.
    Published
  4. Kousi, Sofia; Flora Kokkinaki. "The contribution of experiential and material purchases in happiness: the role of self-expression". Paper presented in Greek Psychology Association (ELPSE) Conference of Research in Psychology, Thessaloniki, Greece, Thessaloniki, 2017.
    Published
  5. Kousi, Sofia; Flora Kokkinaki; Stavros Drakopoulos. "The impact of purchase motivation on happiness: experiential and material purchases". Paper presented in Association for Consumer Research (ACR) Annual Meeting, San Diego, CA, October 27-30., San Diego, CA, 2017.
    Published
  6. Kousi, Sofia; Kokkinaki, Flora. "The asymmetric nature and motivation of experiential and material purchases, and their impact on happiness". Paper presented in The Association for Consumer Research Conference, Berlin, 2016.
    Published
  7. Kousi, Sofia; Flora Kokkinaki. "Happiness and the asymmetric motivation behind experiential and material purchases". Paper presented in Global Marketing Conference (GMC), Hong Kong, 2016.
    Published
  8. Kousi, Sofia; Kokkinaki, Flora. "Happiness from experiential and material purchases: inherent asymmetries and potential". Paper presented in European Conference of Positive Psychology (ECPP), Angers, 2016.
    Published
Conference paper
  1. Hoang, D.; Kousi, S.; Martinez, L.F.. "Online Customer Engagement in the Aftermath of COVID-19: Opportunities for the Luxury Industry". 2022.
    10.1007/978-3-031-05728-1_27
  2. Kousi, Sofia; Gaetano Naselli. Corresponding author: Kousi, Sofia. "Digital technology in the retail environment & consumer emotions". Paper presented in European Marketing Academy (EMAC) Regional conference 2021, Warsaw, 2021.
Conference poster
  1. Kousi, Sofia; Flora Kokkinaki. "Decomposing the natural edge of experiential purchases on wellbeing". Paper presented in European Marketing Academy (EMAC) annual conference, Oslo, Norway, May 24-27, 2016.
Journal article
  1. Sofia Kousi; Georgios Halkias; Flora Kokkinaki. "Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness". Psychology & Marketing (2023): https://doi.org/10.1002/mar.21829.
    10.1002/mar.21829
  2. Duc Hoang; Sofia Kousi; Luis F. Martinez; Satish Kumar. "Revisiting a model of customer engagement cycle: a systematic review". The Service Industries Journal (2023): https://doi.org/10.1080/02642069.2023.2202912.
    10.1080/02642069.2023.2202912
  3. Hoang, D.; Kousi, S.; Martinez, L.F.. "Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry". Electronic Commerce Research 23 3 (2023): 1401-1428. doi.org/10.1007/s10660-022-09635-8.
    10.1007/s10660-022-09635-8
Magazine article
  1. Kousi, Sofia; Sim, Samantha. "Employee well-being 2.0", Harvard Deusto Business Review, 2021, https://www.harvard-deusto.com/sumando-ideas-bienestar-y-felicidad-en-el-entorno-laboral.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2022/07/01 "Corporate well-being programs and organizational support: the role of program variety", European Conference of Positive Psychology (ECPP) European Conference of Positive Psychology (ECPP)
(Reykjavik, Iceland)
2022/06/30 "Imagining unattainable dream purchases: a vicarious well-being boost or a sad reminder of their out of reach nature?" European Conference of Positive Psychology (ECPP) European Conference of Positive Psychology (ECPP)
(Reykjavik, Iceland)
2021/10/15 Invited talk: "Shall we talk about wellbeing at work?" (Vamos falar sobre wellbeing e bem-estar no trabalho?), PLMJ
PLMJ (Lisbon, Portugal)
2021/09/23 "Digital technology in the retail environment & consumer emotions" (EMAC) European Marketing Academy (EMAC) Regional conference 2021
(Warsaw, Poland)
2021/03/11 "Debiasing training in the context of the Coronavirus pandemic", III Seminário Internacional Vulnerabilidades Sociais e Saúde III Seminário Internacional Vulnerabilidades Sociais e Saúde
Instituto Politécnico de Setúbal
2021/03/01 Invited talk: "The importance of social relationships for wellbeing", Nova SBE Wellbeing Week Nova SBE Wellbeing week
Nova SBE
2020/10/16 Invited talk: 'Effective Leadership roundtable', Nova SBE Executive Education
Nova SBE
2017/01/20 "Happiness from experiential and material purchases: the role of the hedonic and utilitarian nature of purchases" (SPSP) Society for Personality and Social Psychology (SPSP) Convention, San Antonio, TX, January 19-21. 2017
Society for Personality and Social Psychology (San Antonio, United States)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023/04 - 2023/09 Master's thesis: "How can face are brands increase purchase intention from female Gen Z through Tiktok in Hungary?"
Supervisor
2023/04 - 2023/09 Master's thesis: "How brand tribalism influences brand relationships and brand extensions? The Oakley case"
Supervisor
2023/04 - 2023/09 Master's thesis: "The influence of sociodemographic factors on attitudes and purchase intention of sustainable cosmetics packaging"
Supervisor
2023/03 - 2023/06 Master's thesis: "Beyond the tools: An in-depth study of Hilti's branding"
Supervisor
2023/01 - 2023/06 Master's thesis: "Long Live Taylor Swift a case study on building and growing a brand through loyalty"
Supervisor
2023/01 - 2023/06 Master's thesis: "Using brand personality to increase Dercos brand trust among young adults in Germany"
Supervisor
2023/01 - 2023/06 Master's thesis: "Exploring the impact of endorsement marketing on consumer perceptions: a case study of Vichy endorsement of Dercos"
Supervisor
2022/09/01 - 2023/01/25 Master's thesis: "Growing Be-Kind in the healthy snacks category in Portugal: How to increase trial rate & brand preference via sales Promotion"
Supervisor
2022/09 - 2023/01 Master's thesis: "Growing Be-Kind in the healthy snacks category in Portugal – How can distribution increase brand awareness and sales?"
Supervisor
2022/09 - 2023/01 Master's thesis: "Growing Be-Kind in the healthy snacks category in Portugal – Increase brand awareness using social media"
Supervisor
2022/09 - 2023/01 Master's thesis: "Strengthening the positioning of Tazzi through the development of a brand strategy - Development of a verbal identity strategy"
Supervisor
2022/09 - 2023/01 Master's thesis: "Strengthening the positioning of Tazzi through the development of a brand strategy: How can Tazzi’s brand strategy be expressed through visual identity?"
Supervisor
2022/09 - 2023/01 Master's thesis: "Strengthening the positioning of Tazzi through the development of a brand strategy: How can Tazzi acquire drivers and build on relationships with them to ensure retention and increased engagement?"
Supervisor
2022/09 - 2023/01 Master's thesis: "Strengthening the positioning of Tazzi through the development of a brand strategy: Evaluating the brand extension and the potential success of the ABZZ app"
Supervisor
2018 - 2023 PhD Dissertation: "Three Essays on Online Customer Engagement Cycle"
Co-supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/03 - 2022/07 Master's thesis: "Suitability of TikTok and strategies for marketing of the LUMINOUS630 franchise"
Supervisor
2022/03 - 2022/07 Master's thesis: "The impact of sustainability seals in advertising on the brand perception of Gen Z consumers: an experiment for the brand CeraVe"
Supervisor
2022/03 - 2022/07 Master's thesis: "Evaluating the use of "3Corações" brand name in the context of 3Corações's international expansion: a comparison between German and Portuguese consumers"
Supervisor
2022/03 - 2022/07 Master's thesis: "A Tal Da Castanha brand audit: How do Brazilian consumers perceive A Tal da Castanha brand?"
Supervisor
2022/03 - 2022/07 Master's thesis: "Finding the optimal positioning for a K-Beauty company in the German skincare market"
Supervisor
2022/01/01 - 2022/06/25 Master's thesis: "Communication strategy for Vichy to attract Generation Z on tiktok"
Supervisor
2022/03 - 2022/06 Master's thesis: "Embracing social commerce: How can Vichy leverage e-commerce and Instagram shopping to boost sales among younger consumers?"
Supervisor
2022/03 - 2022/06 Master's thesis: "Environmental sustainability and young consumers: Exploring communication strategies in online advertising for a leading dermo-cosmetic brand"
Supervisor
2021/09/01 - 2022/01/25 Master's thesis: "How Scoop 'n Dough can increase brand awareness through search engine marketing"
Supervisor
2021/09/01 - 2022/01/25 Master's thesis: "Strengthening the positioning of Scoop 'n Dough: Evaluating the product portfolio and product extension opportunities"
Supervisor
2021/09/01 - 2022/01/25 Master's thesis: "How can Scoop 'n Dough's brand strategy be expressed through visual identity?"
Supervisor
2021/09/01 - 2022/01/25 Master's thesis: "Strengthening the positioning of Scoop 'n Dough: Developing a verbal identity strategy"
Supervisor
2021/09/01 - 2022/01/25 Master's thesis: "Creating and retailing loyal customers to foster a Scoop 'n Dough community"
Supervisor
2021/09/01 - 2022/01/25 Master's thesis: "Strengthening the positioning of Scoop 'n Dough: Online content & communication strategy"
Supervisor
2021/09/01 - 2022/01/25 Master's thesis: "The impact of sustainability related imagination on consumer well-being"
Supervisor
2021/03/01 - 2021/09/10 Master's thesis: "How do key consumer growth drivers impact the future of brick-and-mortar retail experience in the Beauty and Personal Care category?"
Supervisor
2021/03/01 - 2021/07/05 Master's thesis: "LinkedIn as a personal branding tool. Branding digitally and driving non-linear growth for disruptive businesses and innovative companies"
Supervisor
2021/03/01 - 2021/07/05 Master's thesis: "How is it possible to increase Pringle's relevance during the aperitivo time in Italy?"
Supervisor
2021/03/01 - 2021/07/05 Master's thesis: "To what extend does Pringle's need to adapt their World Cup marketing strategy to the Spanish potato market? A detailed analysis on how to shape an already existing activation plan to suit the demands of the Spanish population"
Supervisor
2021/01/01 - 2021/06/11 Master's thesis: "Developing a brand identity strategy for the Nova SBE Behavioral Lab: Verbal & Visual identity"
Supervisor
2021/01/01 - 2021/06/11 Master's thesis: "Developing a brand identity strategy for the Nova SBE Behavioral Lab: Segmentation, targeting & positioning in the sponsor segment"
Supervisor
2021/01/01 - 2021/06/11 Master's thesis: "Developing a Brand Identity Strategy for the Nova SBE Behavioral Lab: Communications plan & Website content"
Supervisor
2021/01/01 - 2021/06/11 Master's thesis: "Traditional vs natural celebrity endorsements: An empirical investigation of their impact on brand attitude, purchasing intent and willingness to pay"
Supervisor
2021/01/01 - 2021/06/07 Master's thesis: "The influence of organizational support factors on employee participation in well-being programs. Examining the effects of Perceived Co-Worker and Perceived Organizational Support, perceived organisation's commitment, and variety of programs"
Supervisor
2021/01/14 - 2021/01/21 Master's thesis: "The impact on consumer well-being from imagining dream purchases"
Supervisor
2020/09/01 - 2021/01/15 Master's thesis: "Consumer engagement in virtual and collocated live music experiences: An empirical analysis"
Supervisor
2020/09/01 - 2021/01/15 Master's thesis: "The Impact of a Happy Positioning on Willingness to Pay for Utilitarian Products"
Supervisor
2020/09/01 - 2021/01/15 Master's thesis: "Adapting to a post-Covid19 reality and extending the brand to a new segment: The case of Human Hotel"
Supervisor
2021/01/14 - 2021/01/14 Master's thesis: "How to build a personal brand in the niche sport Big Wave Surfing - An analysis of Sebastian Steudtner"
Supervisor
2020/06/03 - 2020/06/03 Master's thesis: "The impact of design aesthetics on willingness to pay for utilitarian products"
Supervisor
2020/06/03 - 2020/06/03 Master's thesis: "Customer behaviour and experience through a new concept of grocery shopping"
Supervisor
2020/01/24 - 2020/01/24 Master's thesis: "Reaching digital success in Luxury Fashion: What can Masscob learn from Gucci?"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/24 - 2020/01/24 Master's thesis: "The impact of influencer marketing onto Portuguese consumers' value perceptions and purchase intentions towards premium beauty brands."
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/23 - 2020/01/23 Master's thesis: "How Booking.com's brand equity compares to its brand image"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/23 - 2020/01/23 Master's thesis: "What motivates customers to use Booking.com besides the online rates?"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/23 - 2020/01/23 Master's thesis: "Discovering who the Opel brand ambassador should be in the younger segment"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/23 - 2020/01/23 Master's thesis: "How to improve Opel Portugal active engagement among the younger segment of Opel consumers through a concept store"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/01/23 - 2020/01/23 Master's thesis: "Analysing the new Opel Corsa Advertisement: will it improve brand salience & imagery among the younger Portuguese drivers?"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/09/09 - 2019/09/09 Master's thesis: "What are the determinants to encourage household food waste recycling behavior in Brazil?"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/07/03 - 2019/07/03 Master's thesis: "Repositioning the Beronia Brand in Germany: Understanding Consumers and Competition"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/07/03 - 2019/07/03 Master's thesis: "Should Monster Energy reposition their beverages as hedonic goods to better penetrate coffee shops in the Republic of Ireland?"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05 Master's thesis: "Analysing Parfois' Brand Salience: Raising Awareness in the Apparel Category"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05 Master's thesis: "A Brand Equity Report for Parfois: Setting Strong Foundations for a Growing Portuguese Brand An in-depth analysis on Brand Relationships (Brand Resonance)"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05 Master's thesis: "The role of the physical supermarket stores and how they survive in the omnichannel era, in the Portuguese market"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05 Master's thesis: "The viability of adding a subscription component to Men Expert's business in Portugal"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05 Master's thesis: "How Should L'Oréal Group Rethink L'Oréal Paris Men Expert Packaging Strategy in Order to Establish a Coherent Brand Image and Identity"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05 Master's thesis: "The concept of masculinity in Portugal and its influence on local marketing solutions: The case of L¿Oréal Paris Men Expert"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/05 - 2019/06/05 Master's thesis: "The e-loyalty for Fast Moving Consumer Goods, in Russia. A research study on factors contributing to the e-loyalty of customers in D2C online commerce and its impact on businesses profitability"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/03 - 2019/06/03 Master's thesis: "Embrace your age: Growing Elvive's market share in Portugal by introducing a new product line Elvive Pro Age"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/06/03 - 2019/06/03 Master's thesis: "Is the new-age elderly an age-subgroup within the 55+ portuguese female population? A recommendation to L'Oreal Paris Elvive concerning the hair case brand's competitive landscape in Portugal"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/01/15 - 2019/01/15 Master's thesis: "Robijn vs Lenor Megabrand: What can Lenor learn from their competitor Robijn to scale up their megabrand strategy in Europe?"
Supervisor
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2020/03/15 - 2021/03/15 "MARKETING WITH PURPOSE COLLOQUIUM" In this colloquium, we bring together marketing scholars, practitioners, and society, to discuss the role of consumers and companies in humankind’s efforts to achieve important societal goals, including responsible production and consumption, public health, consumer welfare, and equality. (2021/03/15 - 2021/03/15)
Conference (Member of the Organising Committee)
 Universidade Nova de Lisboa Nova School of Business and Economics, Portugal

Ad Hoc journal article review

Journal title (ISSN) Publisher
2023/03/01 - 2023/04/20 Journal of Organizational Effectiveness: People and Performance
2022/01/01 - 2022/12/30 Electronic Commerce Research
2021/08/11 - 2021/11/24 Electronic Commerce Research (1389-5753) Springer

Committee member

Activity description
Role 		Institution / Organization
2017/01/01 - 2018/01/01 Student Committee: SPSpotlight co-editor
Other
 Society for Personality and Social Psychology, United States

Conference scientific committee

Conference name Conference host
2019/01/01 - Current European Marketing Academy (EMAC) conference University of Hamburg
2019/01/01 - Current 18th International Conference on Research in Advertising 2019 IMC University of Applied Sciences Krems
2022/01/01 - 2022/05/01 Business Association of Latin American studies (BALAS) Nova SBE
2016/02/01 - 2020/04/27 Association for Consumer Research (ACR) conferences

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2020/02/01 - 2023/12/20 Nova SBE Master's in Management: "Brand Management" Master's in Management (Mestrado) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/09/01 - 2023/12/17 Nova SBE Master's in Management: "Evidence-based practices for well-being" Master's in Management (Mestrado) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2023/06/20 - 2023/06/30 Universidad de los Andes School of Management, International Summer School 2023: "Wellbeing Principles for Better Marketing & Consumption" Wellbeing Principles for Better Marketing & Consumption (Master) Universidad de los Andes, Colombia
2023/02/01 - 2023/05/31 Nova SBE Master's in Management: "Better Marketing for Consumer Wellbeing" (Mestrado) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/01/01 - 2023/05/30 Nova SBE Master's in Management: "Advanced Branding and Brand Development", Project-based Learning (Mestrado) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2020/04/24 - 2023/05/24 Nova SBE PhD: "Consumer wellbeing", session in Hot Topics in Exemplary Research course Hot topics in exemplary research (Pós-doutoramento) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2023/04/24 - 2023/04/24 Copenhagen Business School, Erasmus+: "The rise & fall of a hot topic" (Doutoramento) Copenhagen Business School, Denmark
2022/12/22 - 2022/12/22 Invited lecture: "Wellbeing as wholebeing", American College of Greece (Bachelor) The American College of Greece, Greece
2022/09 - 2022/12 Nova SBE Executive Master's: "Brand Management" (Mestrado)
2022/09 - 2022/09 Nova SBE Executive Education: "Happiness as wholebeing", Program launch - Adam's Choice (Outros) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/04/04 - 2022/04/04 Invited lecture: "Brand Strategy for designers", IADE (Mestrado) IADE - Faculdade de Design, Tecnologia e Comunicação, Portugal
2022/03/22 - 2022/03/22 Nova SBE Executive Education: "Building resilience", invited talk at the Effective Leadership program (Outros) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/03/14 - 2022/03/14 Invited lecture: "Marketing trends: cross-generational marketing. How do brands stay relevant with younger audiences?", IPAM (Mestrado) Instituto Português de Administração de Marketing de Lisboa, Portugal
2022/03 - 2022/03 Nova SBE Executive Education: "Customer-Centric Marketing, Marketing strategy & management", Novartis customized program (Outros) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2022/01/22 - 2022/01/22 Invited lecture: "Evidence-based practices for wellbeing", Escola National de Saúde Pública, Universidade Nova de Lisboa
2021/11/25 - 2021/11/25 Nova SBE Executive Education, invited lecture: "Social relationships for wellbeing and success", Alumni Talks (Outros) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2019/02/01 - 2021/05/21 Nova SBE Master's in Management: "Advanced Marketing" Master's in Management (Mestrado) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2018/01/15 - 2018/05/30 Advertising Advertising (Master)
2017/02/01 - 2017/05/30 Creating and managing brand equity, Graduate (Spring 2017) (Master)
2017/02/01 - 2017/05/30 Brand impact and popular culture, Undergraduate (Spring 2017) (Bachelor)
2017/04/21 - 2017/04/21 Invited Lecture: "Buying happiness: how experiential and material purchases contribute to consumer well-being", Athens University of Economics & Business Lecture for University of Coventry Erasmus exchange program (Master) Athens University of Economics & Business, Greece
2016/09/01 - 2016/12/20 Markets, customers and marketing, Graduate (Fall 2016) (Master)
2014/03/03 - 2014/03/03 Invited lecture: "Luxury brand management", Mediterranean College Managing Brand Equity (Master) Mediterranean College, Greece

Interview (newspaper / magazine)

Activity description Newspaper / Forum
2022/08 Com ou sem caixa? E a emoção vai à parte? Media coverage of book chapter "Cashier-free supermarkets and consumer emotions" in Extending boundaries: The impact of the digital world on consumers and marketing in Marketeer magazine, print, August 2022, p. 80¿84 Marketeer
2021/02/28 Tendência para confirmar crenças pré-estabelecidas persiste mesmo sabendo que informação é enviesa Polígrafo
2021/02/13 “Mesmo sabendo que a informação a que acedem é enviesada, as pessoas não mudam o que escolhem ler” Público

Other jury / evaluation

Activity description Institution / Organization
2023/07/05 - 2023/07/05 PhD Doctoral defense jury for Duc Hoang Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
Distinctions

Award

2016 Graduate Travel Award
Society for Personality and Social Psychology, United States