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PhD candidate, interdisciplinary researcher and lecturer. With +20yrs business experience in leadership, digital transformation and marketing strategy roles in Retail, Industrial, Consumer Electronics and Telco sectors. Research interests include sustainability and brand-related topics, the role of emotions and social influence, and disruptive phenomena for consumer behaviour. A reviewer for Scopus Q1/ABS journals, presented his work in global conferences such as GAMMA, ANZMAC, Euromed.
Identification

Personal identification

Full name
Jorge Pimentel do Nascimento

Citation names

  • Nascimento, Jorge

Author identifiers

Ciência ID
8C1D-C355-F2AB
ORCID iD
0000-0002-3293-0005
Google Scholar ID
1kelSnkAAAAJ
Scopus Author Id
57340196900

Websites

Education
Degree Classification
2020/10 - 2023/06
Ongoing
 Gestão (Doutoramento)
Major in Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
2005/10 - 2007/07
Concluded
 Marketing (Mestrado)
ISCTE-Instituto Universitário de Lisboa, Portugal
"Motives driving Functional Foods consumption among young consumers" (THESIS/DISSERTATION)
 17
1996/09 - 2001/07
Concluded
 Organização e Gestão de Empresas (Licenciatura)
Major in Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
 14
Affiliation

Positions / Appointments

Category
Host institution 		Employer
2016/04 - 2021/03 Organic Unit Director Tintas Robbialac, Portugal

Others

Category
Host institution 		Employer
2014/11 - 2016/04 Senior Retail Marketing (Europe HQ) Staples Inc, United States
2008/07 - 2014/11 Marketing Manager LG Electronics, South Korea
2001/11 - 2008/07 Gestão de Marcas e Produtos MEO Serviços de Comunicações e Multimédia SA, Portugal
Outputs

Publications

Book chapter
  1. Nascimento, J.; Loureiro, S. M. C.. "The Impact of Augmented and Virtual Reality for Sustainable Tourism". In Extended Reality and Metaverse, 148-156. --, Switzerland: Springer, 2023.
    Published • 10.1007/978-3-031-25390-4_14
Conference abstract
  1. Nascimento, J.; Loureiro, S. M. C.. "Green purchase behavior: A systematic review". Paper presented in 14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the new Era, 2021.
    Published
Conference paper
  1. Nascimento, Jorge; Loureiro, Sandra Maria Correia. Corresponding author: Nascimento, Jorge. "Disruptive technologies in traditional heritage tourism: how to leverage loyalty with AR". Paper presented in AIRSI2023 - The Metaverse conference, Madrid, 2023.
    Accepted
  2. Nascimento, J.; Loureiro, S. M. C.. "Disruptive technologies in traditional heritage tourism: how to leverage loyalty with AR". Paper presented in AIRSI2023 - The Metaverse conference, Madrid, 2023.
    Published
  3. Nascimento, J.; Loureiro, S.. "Three routes for sustainable consumer behaviours". Paper presented in ANZMAC 2022: Reconnect & Reimagine: Conference Proceedings, Perth, 2022.
    Published
Journal article
  1. Jorge Nascimento; Sandra Maria Correia Loureiro. "Understanding the desire for green consumption: Norms, emotions, and attitudes". Journal of Business Research (2024): https://doi.org/10.1016/j.jbusres.2024.114675.
    10.1016/j.jbusres.2024.114675
  2. Nascimento, Jorge; Afonso, Maria Rita Nogueira da Silva; Loureiro, Sandra Maria Correia. "THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS". Global Fashion Management Conference (2023): 640-645. http://dx.doi.org/10.15444/gmc2023.07.07.03.
    10.15444/gmc2023.07.07.03
  3. Guerreiro, J.; Loureiro, S. M. C.; Nascimento, J.; Duarte, M.. "How to earn a premium price: The effect of green marketing and brand coolness". Journal of Communication Management 27 1 (2023): 35-63. https://www.emerald.com/insight/content/doi/10.1108/JCOM-05-2022-0062/full/html.
    Published • 10.1108/JCOM-05-2022-0062
  4. Nascimento, J.; Loureiro, S. M. C.. "The PSICHE framework for sustainable consumption and future research directions". EuroMed Journal of Business N/A (2022): https://doi.org/10.1108/EMJB-12-2021-0199.
    Published • 10.1108/EMJB-12-2021-0199
  5. Loureiro, S. M. C.; Nascimento, J.. "Shaping a view on the influence of technologies on sustainable tourism". Sustainability 13 22 (2021): https://www.mdpi.com/journal/sustainability.
    Published • 10.3390/su132212691

Other

Other output
  1. The impact of Augmented and Virtual Reality for Sustainable Tourism. 7th XR international conference 2022. 2022. Nascimento, J.; Loureiro, S. M. C..