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Susana is coordinating professor at the Higher Institute of Accounting and Administration, University of Aveiro, where she has been teaching Services Marketing, Strategic Management, Marketing for Tourism and Sustainability & Social Responsibility. She received her PhD in Marketing from the University of Stirling, Scotland, in 2008 and her research work is focused on the transference of relationship marketing to social marketing multifaceted and complex programs. Further research interests include marketing education and, in particular, marketing curricula design, consumption dynamics during recessions, the intersection of business and social value creation, social change frameworks and sustainability.
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Identification

Personal identification

Full name
Susana Vasconcelos Marques

Citation names

  • Marques, Susana

Author identifiers

Ciência ID
8C1B-D4FF-69B4
ORCID iD
0000-0003-4354-0659
Researcher Id
AAD-3588-2022
Scopus Author Id
57216073611

Email addresses

  • susana.vasconcelos@ua.pt (Professional)

Addresses

  • Instituto de Contabilidade e Administração da Universidade de Aveiro. Rua Associação Humanitária dos Bombeiros de Aveiro, 3811-902, Aveiro, Aveiro, Portugal (Professional)

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
French Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1)
Spanish; Castilian Elementary (A2) Elementary (A2) Elementary (A2) Elementary (A2) Elementary (A2)
Education
Degree Classification
2003/10/30 - 2008/07/29
Concluded
 PhD Marketing (Doctor of Philosophy)
Universidade de Stirling (Scotland -UK), United Kingdom
"“Creating Value through Relationships: a Critical Contribution from Social Marketing”" (THESIS/DISSERTATION)
2002/10/30 - 2003/09/30
Concluded
 Postgraduate Diploma in Research Methodology in Business and Management (Postgraduate Certificate)
Universidade de Strathclyde (Escócia-UK), United Kingdom
1996/09 - 1999/09
Concluded
 Master in Management - specialization in Marketing (Mestrado)
Universidade do Minho - Escola de Economia e Gestão, Portugal
 Muito Bom
1987/09 - 1991/07
Concluded
 International Relations - Cultural and Political (Licenciatura)
Universidade do Minho, Portugal
 15 valores
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2023/11 - Current Teacher Coordinator (Polytechnic Teacher) Universidade de Aveiro, Portugal
2016/08 - 2023/10 Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2014/09 - 2016 Invited Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2009/09 - 2014/07 Teacher Coordinator (Polytechnic Teacher) ISAG - Instituto Superior de Administração e Gestão, Portugal
2008/09 - 2009/07 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo, Portugal
Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
1997/09 - 2002/07 Invited Assistant (University Teacher) Universidade do Minho, Portugal

Positions / Appointments

Category
Host institution 		Employer
2022 - Current Member of CAe - Doctoral Programme in Tourism Universidade de Aveiro, Portugal
Universidade de Aveiro, Portugal
2021 - Current Director of the Master in Digital Marketing and Communication Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2021 - Current Member of the Council for the Quality and Evaluation of the Teaching System Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2018 - Current Member of the School Council Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2017 - 2018 PEP - Self -assessment of 1st cycle degree in Marketing (Agency for Evaluation and Accreditation of Higher Education) Universidade de Aveiro, Portugal
Universidade de Aveiro, Portugal
2014 - 2018 Director of the 1st cycle degree in Marketing Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2014 - 2018 Member of the Council for the Quality and Evaluation of the Teaching System Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2010 - 2014 Member of the Technical and Scientific Council ISAG - Instituto Superior de Administração e Gestão, Portugal
ISAG - Instituto Superior de Administração e Gestão, Portugal
Projects

Contract

Designation Funders
2017 - 2019 Refining Higher Education Apprenticeships with Enterprises in Europe ¿ ApprEnt¿ (Erasmus+, 585163-EPP-1-2017-1-BE-EPPKA3-VET-APPREN)
585163-EPP-1-2017-1-BE-EPPKA3-VET-APPREN
Researcher
Universidade de Aveiro, Portugal
 Erasmus Plus
Concluded
2003 - 2006 Blueprint Drugs Education
-
Researcher
University of Strathclyde, United Kingdom
 Home Office
Concluded
1995 - 1996 Projeto Pronorte - O Comércio de Braga face à Proximidade Geográfica das cidades de Porto e Vigo
-
Researcher
Universidade do Minho, Portugal
Concluded
Outputs

Publications

Book
  1. Pinheiro, M.; Estima, A. ; Marques, Susana. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession. IGI GLOBAL. 2019.
    Editor
Book chapter
  1. Ricardo Grilo; Vera Teixeira Vale; Susana Marques. "LGBT Brand Activism: A Research Agenda on How to Be Committed to the LGBT Conversation". 2023.
    10.1007/978-3-031-29020-6_2
  2. Marques, Susana; Estima, A. ; Santos, E.; Laranjeira C.; MesquitaA; Couceiro C.; Marques, Susana; et al. "Acting on the climate change crisis through the art and culture: a social innovation journey at the city of Águeda". In Social Marketing: Principles and Practice for delivering global change, edited by Hastings, Gerard; Domegan, Christine, 195-203. Londres, United Kingdom: Routledge, 2023.
    Published
  3. Magalhães M.J; Marques, Susana. "Marketing/Demarketing Strategies for Sustainability of Hotel Operations.". In COVID-19 and the Tourism Industry, Sustainability, Resilience and New Directions. Routledge, 2022.
    Published
  4. Sarmento, M; Marques, Susana; Galan-Ladero, M. Mercedes. "Private label and national brands: A dive into consumers’ minds and wallets". In Consumer-First Marketing: Cuidar al Cliente como Leitmotiv Empresarial. Cátedra Fundación Ramón Areces de Distribución Comercial, Universidad de Oviedo, 2022.
  5. Sarmento, Maria; Marques, Susana; Galan-Ladeiro, Mercedes. "Consumer Behavior during Recessions: A Qualitative Approach: An Abstract". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 407-408. Springer International Publishing, 2020.
    10.1007/978-3-030-42545-6_136
  6. Sarmento, Maria; Galan-Ladero, Mercedes; Marques, Susana. "Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors". In Advances in National Brand and Private Label Marketing, 17-22. Springer International Publishing, 2018.
    10.1007/978-3-319-92084-9_3
  7. Balonas, S.; Marques, S.. "Food waste in higher education institutions: ‘Smaller eyes than belly movement’". In Social Marketing – A Rebel with a Cause, 453-461. Routledge, 2017.
  8. Marques, Susana. "Relationship Marketing involves parents in drug prevention, but how easy is it?". In Social Marketing – From Tunes to Symphonies. Routledge, 2014.
  9. Balonas, S; Marques, Susana. "Saving lifes: involving citizens in the chain of survival - the critical role of placement.". In Social Marketing – From Tunes to Symphonies, 421-428. Routledge, 2014.
  10. Marques, S.. "New thinking for social marketing". In Psychology of Thinking, 139-154. ), Nova Science Publishers, 2011.
  11. Marques, S.; Domegan, C.. "Relationship marketing and social marketing". In SAGE Handbook of Social Marketing, 44-60. SAGE, 2011.
Conference abstract
  1. Balonas. S.; Marques, Susana. "The elephant in the room - the role of advertising in social marketing". Paper presented in European Social Marketing Conference, 2022.
  2. Nunes, C; Marques, Susana. "Corporate Social Responsibility and Green Marketing Strategy towards Organizational Sustainable Development". Paper presented in International Conference on Sustainability, Ethics and Sustainable Business, 2019.
  3. Marques, S.,; Sarmento, M.; Estima, A.. "The implications of sustainability for marketing departments and marketing professionals: a theoretical perspective". Paper presented in International Conference on Sustainability, Ethics and Sustainable Business, 2019.
  4. Mahamad, D. ; Marques, Susana. "Updating the Internal Marketing Framework: A case study of the Hilti Corporation". Paper presented in Eurasia Business and Economics Society (EBES) Conference, 2015.
  5. Marques, Susana. "New priorities and new competencies for social marketers". Paper presented in European Social Marketing Conference, 2012.
Conference paper
  1. Marques, Susana; Estima, Ana. "A Project Management, Communication, and Language Contribution to Enhancing Higher Education Internships". Paper presented in ProjMAN - International Conference on Project MANagement, Porto, 2023.
  2. Simões, S; Pais, A.; Cunha, V.; Marques, Susana. "AUTENTICIDADE, PAISAGENS ALIMENTARES E MARCA DOS DESTINOS: UMA REFLEXÃO NO CONTEXTO DO TURISMO GASTRONÓMICO". Paper presented in Conference on Diversity and Sustainability - Opportunities and Threats DSOTT23, 2023.
  3. Susana Marques; Ana Estima. "MARKETING FOR HIGHER EDUCATION INSTITUTIONS: UNLEASHING THE POWER OF PART-TIME MARKETERS". 2022.
    10.21125/edulearn.2022.1055
  4. Susana Marques; Ana Estima. "STUDENTS OVER23 IN MARKETING EDUCATION: AN EMPATHY MAPPING APPROACH". 2022.
    10.21125/inted.2022.1644
  5. Soares, B.; Rodrigues, V.; Catarino, M.; Caramalho, M.; Marques, S.. "As potencialidades do pensamento visual no ensino de marketing de serviços: um estudo de caso sobre a experiência de aprendizagem dos estudantes". Paper presented in International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, 2022.
  6. Correia, V.; Marques, Susana. "O papel da comunicação no ponto de venda e dos eventos para a retail brand experience - o caso da FNAC". Paper presented in International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, 2022.
  7. Ana Estima; Susana Marques; Joaquim Marques. "THEATER-BASED LEARNING IN SALES EDUCATION: A LAB OF EMOTIONS AND SELF-DISCOVERY". 2021.
    10.21125/iceri.2021.0517
  8. Ana Estima; Susana Marques. "EXAMINING THE EVOLUTION OF MARKETING CURRICULA IN PORTUGAL – A LONGITUDINAL STUDY". 2021.
    10.21125/iceri.2021.0516
  9. Susana Marques; Ana Estima. "MARKETING INTERNSHIPS IN TIMES OF PANDEMICS - THE EMPLOYERS PERSPECTIVE". 2021.
    10.21125/edulearn.2021.0519
  10. Ana Estima; Susana Marques. "REDESIGNING MARKETING CURRICULUM: THE ART OF MAKING CHOICES". 2021.
    10.21125/inted.2021.0870
  11. Lira, D.; Ferreira, S.; Marques, Susana. "Marketing de Recrutamento, Felicidade e Propósito na Indústria High-Tech: o caso da Critical TechWorks". Paper presented in International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, 2021.
    Published
  12. Souza, V.; Marques, S.; Veríssimo, M.; Costa, C.. "Gamification as a research strategy to promote sustainable urban tourism". 2020.
    10.34190/ERM.20.132
  13. Rocha, M.; Marques, Susana. "Internacionalização de PME: o papel da diversidade, da distância e da inteligência cultural.". Paper presented in International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, 2020.
  14. Mendes,A.; Marques, Susana. "Peculiaridades do Health Care Marketing: uma abordagem teórica focada no Marketing Interno e na Gestão das Pessoas". Paper presented in International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, 2020.
  15. Figueiredo, I.; Marques, Susana. "Auditar para fidelizar-diagnóstico à estratégia de gestão de relacionamento com clientes na aglux®". Paper presented in International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, 2020.
  16. Magalhães, M.J.; De Magalhães, S.T.; Rodrigues, C.; Marques, S.. "Acceptance criteria in a Promotional Tourism Demarketing Plan". Paper presented in ProjMAN - International Conference on Project MANagement, 2017.
    10.1016/j.procs.2017.11.121
  17. Heath T; Heath, M.; Marques, Susana. "Living is easy with eyes closed: Thoughts on Critical Marketing and Education". Paper presented in Academy of Marketing Conference, 2011.
  18. Marques, Susana; Hastings, G.. "Relationship marketing in social marketing: a value creation process". Paper presented in Academy of Marketing Conference, 2006.
  19. Farhangmehr, M.; Marques, Susana. "Consumers and Retailers Perceptions: a comparative analysis". Paper presented in European Marketing Academy Conference (EMAC), 2000.
  20. Farhangmehr, M.; Marques, Susana. "Hypermarkets and Traditional Retail: Consumers Perceptions and Behaviour,". Paper presented in International Conference on Recent Advances in Retailing and Services Science, 2000.
Journal article
  1. Souza, V.; Marques, Susana. "Urban tourists´receptivity to ecogamification: a technology, environment, and entertainment-based typology". European Journal of Tourism Research (2024):
    In press
  2. M. Mercedes Galan-Ladero; Maria Sarmento; Susana Marques. "Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations". International Review on Public and Nonprofit Marketing (2023): http://dx.doi.org/10.1007/s12208-023-00381-7.
    10.1007/s12208-023-00381-7
  3. Souza, Viviane Silva; Marques, Susana Regina Bacelar de Vasconcelos. "Factors influencing urban tourists’ receptivity to ecogamified applications: a study on transports and mobility". International Journal of Tourism Cities 8 4 (2022): 820-843. http://dx.doi.org/10.1108/ijtc-08-2021-0165.
    10.1108/ijtc-08-2021-0165
  4. Souza, V.S.; Marques, S.. "Potential of urban tourist receptivity to ecogamification: Framework and research propositions,Potencial de recetividade do turista urbano à ecogamificação: Framework e proposições de investigação". Journal of Tourism and Development 36 2 (2021): 553-574. http://www.scopus.com/inward/record.url?eid=2-s2.0-85120345028&partnerID=MN8TOARS.
    10.34624/rtd.v36i2.9207
  5. Estima, A. ; Marques, Susana. "A Reflection on Marketing Innovation: Theory, Practice, Education and All of Us". Revista Portuguesa de Marketing 19 38 (2021): 8-17.
    Published
  6. Souza, V.S.; Marques, S.R.B.V.; Veríssimo, M.. "How can gamification contribute to achieve SDGs? : Exploring the opportunities and challenges of ecogamification for tourism". Journal of Hospitality and Tourism Technology 11 2 (2020): 255-276. http://www.scopus.com/inward/record.url?eid=2-s2.0-85082200489&partnerID=MN8TOARS.
    10.1108/JHTT-05-2019-0081
  7. Sarmento, M.; Marques, S.; Galan - Ladero, M.. "Consumption dynamics during recession and recovery: A learning journey". Journal of Retailing and Consumer Services 50 (2019): 226-234. http://www.scopus.com/inward/record.url?eid=2-s2.0-85066142660&partnerID=MN8TOARS.
    10.1016/j.jretconser.2019.04.021
  8. Souza, Viviane; Marques, Susana. "Gamificação e Marketing para um turismo sustentável: uma revisão exploratória". Revista Turismo & Desenvolvimento [Journal of Tourism and Development 1 27/28 (2017): 773-788.
    Published
  9. Santos, A.; Sousa, A.; Marques, Susana. "Perfil e segmentação do visitante de festivais de vinho: O evento EV-Essência do Vinho - Porto". Journal of Tourism and Development 21/22 (2014): 95-109.
    Published
  10. Marques, Susana; -. "Creating value through relationships: A critical contribution from social marketing (PhD Thesis Review)". International Review on Public and Nonprofit Marketing 6 1 (2009): 95-96.
    Published
  11. Farhangmehr, M.; Marques, S.; Silva, J.. "Hypermarkets versus traditional retail stores — consumers’ and retailers’ perspectives in Braga: a case study". Journal of Retailing and Consumer Services 8 4 (2001): 189-198. http://www.scopus.com/inward/record.url?eid=2-s2.0-14844358408&partnerID=MN8TOARS.
    10.1016/S0969-6989(00)00020-5
  12. Farhangmehr, M.; Marques, S.; Silva, J.. "Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal". Journal of Retailing and Consumer Services 7 4 (2000): 197-206. http://www.scopus.com/inward/record.url?eid=2-s2.0-0033847896&partnerID=MN8TOARS.
    10.1016/S0969-6989(00)00019-9
Journal issue
  1. Galan-Ladero, Mercedes; Sarmento, M.L.; Marques, Susana. "Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations". International Review on Public and Nonprofit Marketing (2023): https://www.scopus.com/record/display.uri?eid=2-s2.0-85165971847&origin=resultslist.
    10.1007/s12208-023-00381-7 • Coeditor
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2014/01 Identidade corporativa e comunicação integrada/Corporate Identity and Integrated communications Seminar
Instituto Superior de Tecnologias Avançadas (ISTEC)
2013/06 Marketing Social: problemas e soluções/Social Marketing: problems and solutions Seminar
Instituto de Estudos Superiores Financeiros e Fiscais (IESF)
2012/06 Implicações do paradigma relacional no ensino do marketing/Implications of relationship paradigm in marketing education Seminar
Universidade Católica Portuguesa – Centro Regional do Porto,
2011/09 Marketing social: especificidades e potencialidades/Social Marketing: specificities and potentialities Workshop
Empresa B+ Comunicação
2011/05 Empreendedorismo e Criatividade/Entrepreneurship and creativity Seminar
Escola Profissional de Gaia
2011/04 Marketing: How to achieve a broader perspective? Seminar (doctoral programme in Marketing and Strategy)
Universidade do Minho
2010/07 Social Marketing: relevance, scope and evolution Seminar (Master in Social Economy)
Universidade do Minho
2010 Empreendedorismo e o processo de geração de ideias/Entrepreneurship and the ideation process
Gabinete de Apoio ao Empreendedor/Cidade das Profissões

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2022 - Current Tourism work and employment: a service ecosystem approach
Supervisor
 Doctoral Program in Tourism (PhD)
Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo, Portugal
2020 - Current From brand allyship to brand activism
Co-supervisor
 Doctoral Program in Marketing and Strategy (PhD)
Universidade de Aveiro, Portugal
2022 - 2023 Otimização do ecossistema digital Amorim Cork Flooring
Supervisor
 Master in Digital Marketing and Communication (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2022 - 2023 Avaliação da satisfação na consultoria B2B de serviços: Desenvolvimento de uma metodologia prática para a VLM Consultores
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2022 - 2023 O comportamento verde dos colaboradores no local de trabalho: um estudo na Extrusal
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2016 - 2023 Ecogamificação para a promoção de comportamentos sustentáveis dos turistas
Supervisor
 Doctoral Program in Tourism (PhD)
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2021 - 2022 Estratégias comerciais e de Marketing para o negócio do coworking – aprendizagens e contribuições para a Feel Porto
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2020 - 2021 Motivações e Barreiras Para o Consumo Colaborativo de Roupa. Um Estudo Qualitativo Com Consumidores Portugueses
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2020 - 2021 O papel da comunicação no ponto de venda e dos eventos para a Retail brand experience - o caso da FNAC do Gaia Shopping
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2016 - 2021 Gestão de tensões entre turismo e indústria em distritos industriais: contribuições do Marketing/Demarketing
Co-supervisor
 Doctoral Program in Tourism (PhD)
Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo, Portugal
2018 - 2019 Atitudes dos Millennials Portugueses face à Responsabilidade Social Empresarial
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2018 - 2019 Auditar para Fidelizar: Diagnóstico à Estratégia de Gestão do Relacionamento com os Clientes na Aglux
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2018 - 2019 O Desafio da Comunicação de Responsabilidade Social Corporativa: o caso da Coca-Cola
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2017 - 2018 Comunicação Digital em contexto de PME e B2b Marketing: um estudo de caso
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2016 - 2018 Estudo das Associações da Marca na Perspetiva do Consumidor: Aplicação da Metodologia Brand Concept Map à Marca Yämmi
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2014 - 2016 Marketing Sensorial Aplicado à Banca – Uma Ferramenta de Fidelização, Mestrado em Marketing da Universidade de Aveiro
Supervisor
 Master in Marketing (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2014 - 2015 Updating the Internal Marketing Framework - a Case Study of the Hilti Corporation
Supervisor
 Master in Marketing and Sales Management (Master)
ISAG - Instituto Superior de Administração e Gestão, Portugal
2014 - 2015 Determinação do Posicionamento B2B - Decflex Sodeca Group
Supervisor
 Master in Marketing (Master)
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2014 - 2015 O papel das convenções na resolução de sinistros e a sua influência nas reclamações: o caso da Fidelidade Companhia de Seguros, SA
Supervisor
 Master in Banking and Insurances (Master)
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2013 - 2014 A função Marketing em contexto de PME – uma experiência no setor têxtil e de vestuário
Supervisor
 Master in Marketing and Sales Management (Master)
ISAG - Instituto Superior de Administração e Gestão, Portugal
2012 - 2013 Recetividade à publicidade nas redes sociais: estudo empírico com utilizadores portugueses
Supervisor
 Master in Marketing and Sales Management (Master)
ISAG - Instituto Superior de Administração e Gestão, Portugal
2012 - 2013 O Marketing como ferramenta de fidelização de clientes e de internacionalização na empresa CIMACA,
Supervisor
 Marketing and Sales Management (Master)
ISAG - Instituto Superior de Administração e Gestão, Portugal
2009 - 2013 Publicidade, Sociedade, Cidadania: mapeamento da publicidade a favor de causas sociais em Portugal
Co-supervisor
 Doctoral Program in Communication Sciences (PhD)
Universidade do Minho, Portugal
2011 - 2012 A orientação para o mercado das Start Up Portuguesas
Supervisor
 Master in Marketing (Master)
Universidade do Minho Departamento de Gestão, Portugal
2011 - 2012 Do Marketing à Publicidade: Experiência numa Agência de Comunicação
Supervisor
 Marketing and Sales Management (Master)
ISAG - Instituto Superior de Administração e Gestão, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2016 - 2016 Conference Integrated into the APPM National Marketing Week-SHARING ECONOMY ROADSHOW (2016 - 2016)
Conference (Co-organisor)
 Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2012 - 2012 Professional tools for a global world (2012 - 2012)
Workshop (Member of the Organising Committee)
 ISAG - Instituto Superior de Administração e Gestão, Portugal
2011 - 2011 Workshop Agarrar o Mercado de Trabalho , in partnership with Gabinete de Apoio ao Empreendedor/Cidade das Profissões (2011 - 2011)
Workshop (Member of the Organising Committee)
 ISAG - Instituto Superior de Administração e Gestão, Portugal
2010 - 2010 Member of the organizing committee of Conference Entrepreneurship - a solution for handling crisis (2010 - 2010)
Conference (Member of the Organising Committee)
 ISAG - Instituto Superior de Administração e Gestão, Portugal

Instituto Politécnico de Viana do Castelo, Portugal
2002 - 2002 Member of the Organizing Committee of the European Marketing Academy (EMAC) Annual Conference - Marketing in a Changing World: Scope, opportunities and challenges. (2002 - 2002)
Conference (Member of the Organising Committee)
 Universidade do Minho, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2023 A importância do pequeno-almoço para a satisfação, intenção de retorno e fidelização dos hóspedes na hotelaria
(Thesis) Arguer
 Fernanda Leite (PhD)
Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo, Portugal
2023 Plano de comunicação integrada de marketing para a empresa VR2P – consultoria estratégica
(Thesis) Arguer
 Ana Rita Oliveira (Master)
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2023 Proposta de um Plano de Marketing para o Centro Histórico de Mbanza Kongo
(Thesis) Arguer
 Hélio Nirene Quinheme (Master)
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2023 Análise concorrencial para implementação do novo website do Grupo MCoutinho
(Thesis) Arguer
 Pedro Monteiro (Master)
ISAG - Instituto Superior de Administração e Gestão, Portugal
2020 O impacto do Visual Merchandising no Comportamento de Compra por Impulso
(Thesis) Arguer
 Liliana Jorge (Master)
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão, Portugal
2019 Análise do eWOM do mercado chinês em relação ao município do Porto
(Thesis) Arguer
 Ana Rita Dias (Master)
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2019 Consumo consciente: comunicação de moda online
(Thesis) Arguer
 Renata Carneiro (Master)
Universidade do Minho, Portugal
2018 The Green Consumer Identity Formation Process: the Context of Organic Food Consumption
(Thesis) Arguer
 Artur Vieira Saraiva (PhD)
Universidade do Minho, Portugal
2016 Adaptação das Marcas Ocidentais na Transmissão da mensagem publicitária na China
(Thesis) Arguer
 Maria do Céu Guerra (Master)
Universidade de Aveiro Departamento de Ciências Sociais Políticas e do Território, Portugal
2016 Capacidade de um Destino para satisfazer as necessidades e exigências dos Millenials: o caso do Centro de Portugal
(Thesis) Arguer
 Tiago Lopes (Master)
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2015 O Impacto da Qualidade na Satisfação do Utente e nas Dimensões da Confiança Pública nos Serviços de Saúde
(Thesis) Arguer
 Teresa Josefino Lopes Esquerdo (PhD)
Universidade do Minho, Portugal
2015 Uma Análise ao Comportamento de Compras do Turista Internacional no Porto
(Thesis) Arguer
 Rui José Silva (Master)
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2014 Práticas de cocriação de valor no consumo de uma oferta tangível suportada por recursos intangíveis: a perspetiva do cliente
(Thesis) Arguer
 Joaquim Silva (PhD)
Universidade do Minho, Portugal
2014 Satisfação do cliente interno: o caso da Rede Telefónica EDP
(Thesis) Arguer
 Carolina Martins (Master)
Universidade Católica Portuguesa, Portugal
2014 Pursuit of competitive advantage for Online Travel Agencies: driving from price to value
(Thesis) Arguer
 Tiago Vilarinho (Master)
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2014 A influência do modelo de aceitação da tecnologia na utilização da rede social facebook na perspetiva do perfil pessoal
(Thesis) Arguer
 Daniela Ferreira (Master)
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto, Portugal
2014 President of more than 20 juries
President of the jury
 Since 2014 until present (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2013 O impacto do marketing relacional na auscultação do mercado na força de vendas - Estudo de caso
(Thesis) Arguer
 Cristiana Silva Mendes (Master)
Instituto Superior da Maia, Portugal
2013 O comportamento do consumidor - processo de decisão de compra em ginásios
(Thesis) Arguer
 Cristiana Silva Mendes (Master)
Instituto Superior da Maia, Portugal
2013 Fatores determinantes da satisfação dos clientes de ginásios desportivos - um estudo de caso
(Thesis) Arguer
 Joana Isabel Caetano (Master)
Instituto Superior da Maia, Portugal
2011 Linhas de comunicação para regiões: o caso do Minho
(Thesis) Arguer
 Isabel Ferraz (Master)
Universidade do Minho, Portugal

Ad Hoc journal article review

Journal title (ISSN) Publisher
2023 - 2023 Cities Elsevier
2021 - 2021 Journal of Hospitality and Tourism Technology Emerald
2021 - 2021 International Journal of Contemporary Hospitality Management Emerald
2021 - 2021 Journal of Financial Reporting and Accounting Emerald
2020 - 2020 Journal of Retailing and Consumer Services Elsevier

Committee member

Activity description
Role 		Institution / Organization
2021/06 - 2021/11 Coordination of a teaching team for the creation and development of two new specialization courses in Digital Markting (Aveiro Education and Social Alliance)
Coordinator
 Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2017 - 2018 Coordination of the Teaching Team that Developed a profound reformulation of the 1st cycle degree in Marketing
Coordinator
 Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2015/01 - 2015/08 Collaboration in the Team that Developed the New CTeSP in Sales and Marketing Management at ISCA-UA
Member
 Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2008/01 - 2008/07 Creation and development of the new 1st cycle degree in Marketing and Corporate Communication
Coordinator
 Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal

Conference scientific committee

Conference name Conference host
2020 - Current International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour University of Aveiro (ISCA-UA)
2021 - 2021 INVTUR 2021, Tourism and the SDGs University of Aveiro (DEGEIT)
2018 - 2021 International Conference of Applied Business and Management Instituto Superior de Administração e Gestão (ISAG)
2017 - 2017 INVTUR 2017, Co-creating the future of tourism University of Aveiro (DEGEIT)

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2021 - Current Seminars in Digital Marketing Master in Digital Marketing and Communication Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2020 - Current Sustainability and Social Responsibility Master in Marketing Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2014 - Current Services and B2B Marketing 1st cycle degree in Marketing Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2014 - Current Marketing For Tourism PhD Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2014 - Current Professional Project - Supervision of more than forty internships reports/professional projects 1st cycle degree in Marketing Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2021 - 2022 Marketing Seminars 1st cycle degree in Marketing Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2020 - 2021 Marketing and Promotion for Tourism (CTeSP) Applied Management to the development of Tourism Products Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2014 - 2020 Strategic Management 1st cycle degree in Marketing Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2014 - 2019 Marketing and Sustainability Master in Marketing Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2013 - 2015 Services Marketing Master in Services Management Universidade Católica Portuguesa Centro Regional do Porto, Portugal
2014 - 2014 Relationship Marketing International MBA Universidade Católica Portuguesa Católica Porto Business School, Portugal
2013 - 2013 Entrepreneurial Skills Post-graduation in Human Resources ISAG - Instituto Superior de Administração e Gestão, Portugal
2013 - 2013 Diversification of new business opportunities and markets Post-graduation in management accounting and corporate strategy Instituto Politécnico do Cávado e do Ave, Portugal
2011 - 2013 Tourism Marketing 1st cycle degree in Tourism ISAG - Instituto Superior de Administração e Gestão, Portugal
2009 - 2013 Relationship Marketing Master in Marketing and Sales Management ISAG - Instituto Superior de Administração e Gestão, Portugal
2009 - 2013 Entrepreneurship 1st cycle degree in Management ISAG - Instituto Superior de Administração e Gestão, Portugal
2008 - 2009 Organizations Management 1st cycles degrees in Distribution & logistics and Informatics for Management Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
2008 - 2009 Strategy and Competitiveness 1st cycle degree in Distribution & Logistics and Informatics for management Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal
1999 - 2002 Corporate Strategy and Planning 1st degree cycle in Management Universidade do Minho Departamento de Gestão, Portugal
1997 - 2000 Marketing 1st cycles degrees in International Relations and Sociology of Organizations Universidade do Minho Departamento de Gestão, Portugal

Journal scientific committee

Journal title (ISSN) Publisher
2022 - Current International Journal of Business Innovation University of Aveiro (ISCA-UA)
2014 - Current Journal of Tourism and Development University of Aveiro (DEGEIT)

Mentoring / Tutoring

Topic Student name
2017 - 2017 Mentoring - Ph.D Workshop- Are You Lost in your Ph.D? (University of Aveiro - DEGEIT) .

Other jury / evaluation

Activity description Institution / Organization
2014 - Current Arguer (Internship Reports/Professional Projects); more than 20 students (1st cycle degree in Marketing) Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2014 - Current President of the jury more than 40 examinations (Internship Reports and Professional Projects); 1st cycle degree in Marketing Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2022 - 2022 Member of the evaluation panel - Research Summitt 2022 (students´pitch/Doctoral Proramme in Marketing and Strategy) Universidade de Aveiro, Portugal
2019 - 2022 Member of the jury - Over 23 - Assessing the ability to attend Higher Education Courses at the University of Aveiro (1st cycle Degree in Marketing). Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2021 - 2021 Discussant - First year project presentation (thesis project), Doctoral Programme in Marketing and Strategy, Universidade do Minho, Portugal
2019 - 2019 Member of the Jury for the Specialist Title Examinations in Marketing de Luís Veríssimo Instituto Politécnico de Lisboa, Portugal
2015 - 2018 President of the jury - Over 23 - Assessing the ability to attend Higher Education Courses at the University of Aveiro (1st cycle Degree in Marketing). Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2015 - 2015 Member of the Jury for the Specialist Title Examinations in Marketing of Judite Maria Manso e Silva Universidade de Aveiro, Portugal
2012 - 2012 Member of the Jury for the Specialist Title Examinations in Marketing of José Magano Instituto Superior Politécnico Gaya, Portugal
2012 - 2012 Member of the Jury for the Specialist Title Examinations in Marketing of Paulo Rui Lopes Instituto Superior Politécnico Gaya, Portugal
2012 - 2012 Member of the Jury for the Specialist Title Examinations in Marketing of Gilda Veloso Instituto Superior Politécnico Gaya, Portugal
2012 - 2012 Member of the Jury for the Specialist Title Examinations in Marketing of José Santos Instituto Superior Politécnico Gaya, Portugal
Distinctions

Other distinction

2002 Research Grant - Doctoral Studies
Fundação para a Ciência e a Tecnologia, Portugal
1996 Research Grant - Master
Fundação para a Ciência e a Tecnologia, Portugal