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Anna Carolina Boechat completed her PhD in Strategic Communication with the highest grade at University NOVA of Lisbon, and has worked as an Assistant Professor at prestigious Portuguese institutions such as IADE, University NOVA of Lisbon, Lusíada University of Lisbon, and the Portuguese Catholic University. She is also Marketing & Communication Scientific and Pedagogical Coordinator at IADE, Academic Supervisor, and participates in national and international scientific events as a speaker/conferencist. She develops Business Consulting projects in the areas of Marketing and Strategic Communication and is specialized in the following topics: Marketing, Strategic Marketing, Sports Marketing, Advertising, Communication, Strategic Communication, Project Management, Consumer Psychology, Market Research, Brand Management, and Corporate Social Responsibility. As an Integrated Researcher at UNIDCOM/IADE, Anna Carolina Boechat has been developing projects and publications in the areas of Strategic Communication, Marketing, Brands, Consumer Behavior, Corporate Social Responsibility, Sustainability, and Metaverse. Complementing the academic spectrum, she has over 10 years of exclusive professional experience in Marketing and Communication, having contributed to companies in different markets, assuming various roles over time.
Identification

Personal identification

Full name
Anna Carolina Boechat

Citation names

  • Boechat, Anna Carolina

Author identifiers

Ciência ID
851F-C7B6-1392
ORCID iD
0000-0002-9252-6602

Email addresses

  • anna.boechat@universidadeeuropeia.pt (Professional)

Knowledge fields

  • Social Sciences - Media and Communications

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
Portuguese (Mother tongue)
Education
Degree Classification
2017
Concluded
Ciências da Comunicação (Doutoramento)
Major in Especialidade: Comunicação Estratégica
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal
"Responsabilidade Social Corporativa e Brand Equity" (THESIS/DISSERTATION)
Muito Bom
2015
Concluded
Ciências da Comunicação (Mestrado)
Major in Área de especialização: Comunicação Estratégica
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal
"Gestão de imagem e inteligência competitiva em mercados concorrenciais" (THESIS/DISSERTATION)
16 valores
Affiliation

Teaching in Higher Education

Category
Host institution
Employer
2023/09/01 - Current Assistant Professor (University Teacher) Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
2021/08/01 - Current Invited Assistant Professor (University Teacher) Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
2023/02/01 - 2023/08/31 Invited Assistant Professor (University Teacher) Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
Universidade Europeia, Portugal
2020/02/01 - 2023/08/31 Assistant Professor (University Teacher) Universidade Lusíada de Lisboa, Portugal
2020/02/01 - 2020/08/01 Invited Assistant Professor (University Teacher) Universidade Nova de Lisboa, Portugal
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal

Positions / Appointments

Category
Host institution
Employer
2023/09/01 - Current Scientific & Pedagogical Coordinator for Marketing and Communication areas Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
2023/09/01 - Current Bachelor Coordinator (Communication Sciences) Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
2021/09/01 - 2023/08/01 Bachelor Coordinator Universidade Lusíada de Lisboa, Portugal
Universidade Lusíada de Lisboa, Portugal
Outputs

Publications

Book chapter
  1. Michael Nobre Martins; Nuno Baptista; Anna Carolina Boechat. "Consumerism and Blockchain Technology". In The Application of Technology to Improve Market Equalization. 2023.
    10.4018/978-1-6684-8958-1.ch015
  2. Martins, M.; Baptista, N.; Boechat, Anna Carolina. "Consumerism and blockchain technology: The application of technology to improve market equalization". In Confronting Security and Privacy Challenges in Digital Marketing. Hershey, United States: IGI, 2023.
    Published
  3. Baptista, N.; Boechat, Anna Carolina. "O Marketing social no contexto da intervenção social". In Planeamento da Intervenção Social ¿ Conceção, Ação e Avaliação, edited by Casquilho-Martins, Inês; J. Fialho. Portugal: Edições Sílabo, 2023.
    In press
  4. Torgal, M.; Boechat, Anna Carolina; Baptista, N.. "When Sustainability Goes Wrong: A Critical Perspective about Consumer Behavior, Greenwashing, and its Impact on Sustainability". In Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs. Hershey, United States: IGI Global, 2023.
    In press
  5. Anna Carolina Boechat; Nuno Baptista; Mariana dos Reis Torgal. "When Sustainability Goes Wrong". In A Critical Perspective About Consumer Behaviour, Greenwashing, and its Impact on Sustainability. 2023.
    10.4018/978-1-6684-8984-0.ch013
  6. Boechat, Anna Carolina; Morais, João; Moura, Andreia; Barreto, Ana Margarida. "The impact of corporate social responsibility on brand loyalty and brand attachment : an analysis of the Portuguese brand Delta cafés". 2022.
    https://doi.org/10.34628/ys2p-ee30
Conference paper
  1. Boechat, Anna Carolina. "Mind Map as a Creative Tool in the Advertising Context: A Teaching Methodology". Paper presented in Conference EDULearn 2023 - 15th annual International Conference on Education and New Learning Technologies, 2023.
  2. Anna Carolina Boechat; Nuno Baptista. "MIND MAP AS A CREATIVE TOOL IN THE ADVERTISING CONTEXT: A TEACHING METHODOLOGY". 2023.
    10.21125/edulearn.2023.0932
Dictionary entry
  1. Negre, Y.; Boechat, Anna Carolina; Ricarte, Élmano. "Metaverso". In Dicionário de Comunicação Organizacional, 2024. https://revistagalo.com.br/selo-bo/dic-com-org/book.pdf.
    Published
Edited book
  1. Rosário, Albérico; Boechat, Anna Carolina. Impact of Digitalization on Communication Dynamics. IGI Global. 2025.
    Under revision • Editor
  2. Confronting Security and Privacy Challenges in Digital Marketing. {IGI. 2023.
    10.4018/978-1-6684-8958-1
Journal article
  1. Ana Margarida Barreto; Nuno Correia de Brito; Anna Carolina Boechat; Luís Oliveira Martins; Fernando Martins. "Why don’t we consume energy more efficiently? a Lisbon Parish council case study". Frontiers in Energy Efficiency 1 (2023): http://dx.doi.org/10.3389/fenef.2023.1250795.
    10.3389/fenef.2023.1250795
  2. Anna Carolina Boechat. "The impact of corporate social responsibility on brand loyalty and brand attachment : an analysis of the Portuguese brand Delta cafés". Universidade Lusíada (2022): http://hdl.handle.net/11067/6321.
    10.34628/YS2P-EE30
  3. Boechat, Anna Caroliona; Barreto, Ana Margarida. "Uma reflexão conceptual sobre a Responsabilidade Social Corporativa e a sua relação com a Comunicação Estratégica". (2018): http://hdl.handle.net/10362/59122.
    https://doi.org/10.14195/2183-5462_33_2
Thesis / Dissertation
  1. Kubetzek, Paula. "The impact of brand activism on brand equity among Generation Z consumers". Master, 2023. http://hdl.handle.net/10400.14/40083.
  2. Guerreiro, João Fernandes, 1991-. "Marketing digital : estratégias para impulsionamento comercial das organizações". Master, 2022. http://hdl.handle.net/11067/6490.
  3. Fernandes, Anna Carolina Boechat Chaves. "Responsabilidade Social Corporativa e Brand Equity". PhD, 2020. http://hdl.handle.net/10362/107817.
  4. Fernandes, Anna Carolina Boechat Chaves. "Gestão de Imagem e Inteligência Competitiva em Mercados Concorrenciais". Master, 2015. http://hdl.handle.net/10362/15432.

Other

Other output
  1. Educational Content - Universidade Europeia Online (Communication Sciences Bachelor). Curricular Unit: Strategic Communication Educational Content - Theoretical (3.500 words) and practical content 14 theoretical lessons + 7 practical exercises. 2023. Boechat, Anna Carolina.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2023/07/05 Mind Map as a Creative Tool in the Advertising Context: A Teaching Methodology Conference EDULearn 2023 - 15th annual International Conference on Education and New Learning Technologies
IATED - International Academy of Technology, Education and Development
2023/05/10 Big Tech’s Corporate Social Responsibility and Greenwashing Conference ‘BIGTECHCon - “O ativismo pró-consumidor e o anti-consumo em contextos de poder de mercado significativo por parte das grandes empresas tecnológicas”
Instituto Politécnico de Lisboa (Portugal)
2023/04/26 Sustainability under a Green Marketing and a Green Branding perspective • Seminar ‘European Talk Hub – A economia comportamental e os facilitadores da sustentabilidade’
Instituto Politécnico de Viseu (Portugal)
2022/05/17 Metaverse and the future of Marketing Open Class
Universidade Lusíada de Lisboa (Lisboa, Portugal)
2021/12/10 CSR, Marketing, and Covid-19: current contexts and outlook for the future Open Class
Universidade Lusíada de Lisboa (Lisboa, Portugal)

Supervision

Thesis Title
Role
Degree Subject (Type)
Institution / Organization
2023/12/07 - Current Does Gen Z Trust in Instagram Fashion Influencers? – An Analysis of the Portuguese Context
Supervisor
Communication Studies (Communication, Marketing & Advertising) (Master)
Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
2023/12/05 - Current The art of plating: Examining the influence of food presentation on brand experience
Supervisor
Communication Studies (Communication, Marketing & Advertising (Master)
Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
2021/09/01 - 2024/09/30 Supervisor of 19 Master Thesis in development
Supervisor
Marketing & Communication
Universidade Católica Portuguesa, Portugal
2024/01/18 - 2024/01/18 O impacto da sustentabilidade da ‘The Body Shop’ na reputação, intenção de compra, qualidade percebida e lealdade à marca
Supervisor of Mariana Oliveira Gonçalves dos Reis Torgal
Communication, Marketing and Advertising (Master)
Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
2024 - 2024 O impacto da Sustentabilidade da ‘The Body Shop’ na reputação, intenção de compra, qualidade percebida e lealdade à marca
Supervisor
Ciências da Comunicação (Master)
Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
2021/09/01 - 2023/07/30 Supervisor of 75 Internship Reports - Marketing Bachelor
Supervisor
Marketing (Degree)
Universidade Lusíada de Lisboa, Portugal
2022 - 2022 Marketing digital : estratégias para impulsionamento comercial das organizações
Supervisor
Gestão (Master)

Event organisation

Event name
Type of event (Role)
Institution / Organization
2023/05 - Current Lusíada Open Day 2023 (2023/04)
Other (Member of the Organising Committee)
2024/03/13 - 2024/03/13 Mkt&Com Talks - Leadership 3.0 - gestão de equipas e de vendas na era digital (2024/03/13 - 2024/03/13)
Other (President of the Organising Committee)
Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
2023/12/12 - 2023/12/12 Mkt&Com Talks - Celebrity Branding (Organization & Speaker) (2023/12/12 - 2023/12/12)
Seminar (Member of the Organising Committee)
Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
2023/06/01 - 2023/06/01 The importance of social media in the tourism sector (2023/06/01 - 2023/06/01)
Conference (Member of the Organising Committee)
Universidade Lusíada de Lisboa, Portugal

Event participation

Activity description
Type of event
Event name
Institution / Organization
2023/05/01 - Current • Marketing Experience – Antigos alunos: Um testemunho” Role: Organizer & Moderator
Symposium
Universidade Lusíada de Lisboa, Portugal
2024/03/11 - 2024/03/11 Special Lecture - Metaverse and Maketing (Hogeschool van Amsterdam | Amsterdam University of Applied Sciences)
Other
COIL Lecture
Hogeschool van Amsterdam, Netherlands
2024/02/17 - 2024/02/19 10th International Paris Congress on Social Sciences and Humanities
Conference
EXPLORING COOPETITION AS A STRATEGY FOR SMALL AND MEDIUM SIZE COMPANIES (Baptista et al.)
Ankara Bilim Üniversitesi, Turkey
2024/02/17 - 2024/02/17 10th International Paris Congress on Social Sciences and Humanities
Conference
A SOCIAL CAPITAL APPROACH TO STUDY COOPETITION INVOLVING SMES (Baptista et al.)
Ankara Bilim Üniversitesi, Turkey
2023/12/26 - 2023/12/26 Scientific Conference 9th ANKARA INTERNATIONAL CONGRESS ON SCIENTIFIC RESEARCH
Conference
INCLUSIVE FUTURES: EMPLOYER BRANDING TO PROMOTE THE EMPLOYABILITY OF WORKERS WITH DOWN SYNDROME
2023/07/15 - 2023/07/15 VIII-INTERNATIONAL EUROPEAN CONFERENCE ON INTERDISCIPLINARY SCIENTIFIC RESEARCH
Conference
CONSUMER ACTIVISM AND ANTI-CONSUMPTION OF GENERATION Z CONSUMERS IN A CONTEXT OF SIGNIFICANT MARKET POWER BY BIG-TECH COMPANIES
2023/07/15 - 2023/07/15 Moderator - VIII-INTERNATIONAL EUROPEAN CONFERENCE ON INTERDISCIPLINARY SCIENTIFIC RESEARCH
Conference
• VIII-INTERNATIONAL EUROPEAN CONFERENCE ON INTERDISCIPLINARY SCIENTIFIC RESEARCH
2023/07/10 - 2023/07/10 AN ANALYSIS OF SOCIAL CAPITAL IN ONLINE FORUMS IN WHICH USERS ARE SUBJECT TO TREATMENT UNCERTAINTY
2023/05/24 - 2023/05/24 Seminar “Master Thesis Development” Role: Keynote Speaker (“How to prepare an attractive and efficient presentation”)
Seminar
Seminar “Master Thesis Development”
Universidade Lusíada de Lisboa, Portugal
2022/10/14 - 2022/10/15 Lecture, COIL Project, and Research Activities with Universidad CEU San Pablo, Spain
Other
Marketing Trends
Universidad CEU San Pablo, Spain
2022/05/13 - 2022/05/13 Presentation of the article "The impact of Corporate Social Responsibility on brand loyalty and brand attachment: an analysis of the Portuguese brand Delta Cafés"
Workshop
1st International Workshop on Marketing
Fundação Minerva, Portugal

Universidade Lusíada Porto, Portugal
2022/03/29 - 2022/04/01 International Lecturer - Pázmány Catholic University
Workshop
Marketing Trends + CSR Workshop
Pázmány Péter Katolikus Egyetem, Hungary

Jury of academic degree

Topic
Role
Candidate name (Type of degree)
Institution / Organization
2024/02/01 El uso de bloqueadores de anuncios y la respuesta a los anti-bloqueadores desde la perspectiva de los usuarios
(Thesis) Main arguer
Gloria Aznar Fdez-Montesinos (PhD)
Universidad Autónoma de Madrid, Spain
2024/01/15 TRANSFORMING HEALTHCARE THROUGH PERSONALIZATION – THE POWER OF ARTIFICIAL INTELLIGENCE IN PRECISION MEDICINE
(Thesis) Main arguer
Leandra Sicking (Master)
Universidade NOVA de Lisboa NOVA School of Business and Economics, Portugal
2024/01/15 The Human Element of New Work - a multidimensional study on the sustainable implementation of new work dynamics in organizations
(Thesis) Main arguer
Lea Allegra Koenig (Master)
Universidade NOVA de Lisboa NOVA School of Business and Economics, Portugal
2024/01/15 Transforming Service Industry Rewards in the Cashless Era: Exploring 'BetterTip' as a Digital Tipping Solution through the Lens of Disciplined Entrepreneurship
(Thesis) Main arguer
Moritz Paul Hinnerk Geschke (Master)
Universidade NOVA de Lisboa NOVA School of Business and Economics, Portugal
2024/01/03 Publicidade com um propósito social: contributos para compreender o impacto do social advertising no comportamento do consumidor
(Thesis) Main arguer
Alexandra Pinho Silva (Master)
Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
2021/12/10 Impacto de anúncios com apelo emocional no engagement em social media
(Thesis) Arguer
Rafaela Lobato da Silva Lopes (Master)
Universidade Lusíada de Lisboa, Portugal

Ad Hoc journal article review

Journal title (ISSN) Publisher
2024/03/25 - 2024/03/25 Data-Driven Marketing for Strategic Success IGI Global
2024/03/24 - 2024/03/24 Global Perspectives on Social Media Influencers and Strategic Business Communication IGI Global
2024/02/10 - 2024/02/11 Global Perspectives on Social Media Influencers and Strategic Business Communication (9798369309124) IGI Global
2024/02/01 - 2024/02/02 Global Perspectives on Social Media Influencers and Strategic Business Communication (9798369309124 ) IGI Global
2023/11/01 - 2023/11/02 Journal of Advertising Education SAGE Publications

Conference scientific committee

Conference name Conference host
2022/05/13 - Current 1st International Workshop on Marketing Universidade Lusíada de Lisboa / COMEGI

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2022/09/01 - Current Marketing Sports (Licenciatura) Universidade Lusíada de Lisboa, Portugal
2022/09 - Current Market Research (Licenciatura)
2024/03/01 - 2024/04/30 Storytelling and Creative Content Communication & Marketing 5.0 (Pós-Graduação) Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
2023/11/14 - 2023/11/21 Marketing for Sustainability and Social Causes workshop - TISE Program (NOVA FCSH and University for Continuing Education Krems (Danube University Krems), Austria) Marketing for Sustainability and Social Causes (Outros) Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal
2021/10/01 - 2022/06/30 Communication Theories (Licenciatura) Universidade Católica Portuguesa Biblioteca Universitária João Paulo II, Portugal
2021/10/01 - 2022/02/01 Strategic Marketing Communication Science (Master) Universidade Católica Portuguesa, Portugal
2021/10/01 - 2022/02/01 Marketing Estratégico Ciências da Comunicação (Mestrado integrado) Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
2021/09/01 - 2022/02/01 Advertising & Markets - Complements Gestão (Licenciatura) Universidade Lusíada de Lisboa, Portugal
2021/09/01 - 2022/02/01 Consumer Psychology Gestão (Licenciatura) Universidade Lusíada de Lisboa, Portugal
2021/09/01 - 2022/02/01 Project Management - Communication Comunicação e Multimédia (Licenciatura) Universidade Lusíada de Lisboa, Portugal
2021/09/01 - 2022/02/01 Marketing & Advertising Communication Sciences (Bachelor) Universidade Católica Portuguesa, Portugal
2020/02/01 - 2021/07/01 Brand Management Gestão (Mestrado integrado) Universidade Lusíada de Lisboa, Portugal
2019/09/01 - 2020/02/01 Marketing Comunicação Estratégica (Licenciatura) Universidade Nova de Lisboa, Portugal

Evaluation committee

Activity description
Role
Institution / Organization Funding entity
2023/05/30 - 2023/05/30 Seminar “Master Thesis Development” – Dissertation Day
Evaluator
Universidade Lusíada de Lisboa, Portugal

Mentoring / Tutoring

Topic Student name
2023/05 - Current Creative Challenge CERELAC by IADE Bachelor Students
Distinctions

Award

2022 2nd Place - Pearson-Praxar Business Simulation (European Competition)

Other distinction

2020 Maximum Evaluation - PhD
Universidade Nova de Lisboa, Portugal