Identification
Personal identification
- Full name
- Anna Carolina Boechat
Citation names
- Boechat, Anna Carolina
Author identifiers
- Ciência ID
- 851F-C7B6-1392
- ORCID iD
- 0000-0002-9252-6602
Email addresses
- anna.boechat@universidadeeuropeia.pt (Professional)
Knowledge fields
- Social Sciences - Media and Communications
Languages
Language | Speaking | Reading | Writing | Listening | Peer-review |
---|---|---|---|---|---|
English | Advanced (C1) | Upper intermediate (B2) | Upper intermediate (B2) | Upper intermediate (B2) | Upper intermediate (B2) |
Portuguese (Mother tongue) |
Education
Degree | Classification | |
---|---|---|
2017
Concluded
|
Ciências da Comunicação (Doutoramento)
Major in Especialidade: Comunicação Estratégica
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal
"Responsabilidade Social Corporativa e Brand Equity" (THESIS/DISSERTATION)
|
Muito Bom |
2015
Concluded
|
Ciências da Comunicação (Mestrado)
Major in Área de especialização: Comunicação Estratégica
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal
"Gestão de imagem e inteligência competitiva em mercados concorrenciais" (THESIS/DISSERTATION)
|
16 valores |
Affiliation
Teaching in Higher Education
Category Host institution |
Employer | |
---|---|---|
2023/09/01 - Current | Assistant Professor (University Teacher) | Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal |
Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal | ||
2021/08/01 - Current | Invited Assistant Professor (University Teacher) | Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal |
2023/02/01 - 2023/08/31 | Invited Assistant Professor (University Teacher) | Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal |
Universidade Europeia, Portugal | ||
2020/02/01 - 2023/08/31 | Assistant Professor (University Teacher) | Universidade Lusíada de Lisboa, Portugal |
2020/02/01 - 2020/08/01 | Invited Assistant Professor (University Teacher) | Universidade Nova de Lisboa, Portugal |
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal |
Positions / Appointments
Category Host institution |
Employer | |
---|---|---|
2023/09/01 - Current | Scientific & Pedagogical Coordinator for Marketing and Communication areas | Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal |
2023/09/01 - Current | Bachelor Coordinator (Communication Sciences) | Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal |
2021/09/01 - 2023/08/01 | Bachelor Coordinator | Universidade Lusíada de Lisboa, Portugal |
Universidade Lusíada de Lisboa, Portugal |
Outputs
Publications
Book chapter |
|
Conference paper |
|
Dictionary entry |
|
Edited book |
|
Journal article |
|
Thesis / Dissertation |
|
Other
Other output |
|
Activities
Oral presentation
Presentation title | Event name Host (Event location) |
|
---|---|---|
2023/07/05 | Mind Map as a Creative Tool in the Advertising Context: A Teaching Methodology | Conference EDULearn 2023 - 15th annual International Conference on Education and New Learning Technologies
IATED - International Academy of Technology, Education and Development
|
2023/05/10 | Big Tech’s Corporate Social Responsibility and Greenwashing | Conference ‘BIGTECHCon - “O ativismo pró-consumidor e o anti-consumo em contextos de poder de mercado significativo por parte
das grandes empresas tecnológicas”
Instituto Politécnico de Lisboa (Portugal)
|
2023/04/26 | Sustainability under a Green Marketing and a Green Branding perspective | • Seminar ‘European Talk Hub – A economia comportamental e os facilitadores da sustentabilidade’
Instituto Politécnico de Viseu (Portugal)
|
2022/05/17 | Metaverse and the future of Marketing | Open Class
Universidade Lusíada de Lisboa (Lisboa, Portugal)
|
2021/12/10 | CSR, Marketing, and Covid-19: current contexts and outlook for the future | Open Class
Universidade Lusíada de Lisboa (Lisboa, Portugal)
|
Supervision
Thesis Title Role |
Degree Subject (Type) Institution / Organization |
|
---|---|---|
2023/12/07 - Current | Does Gen Z Trust in Instagram Fashion Influencers? – An Analysis of the Portuguese Context
Supervisor
|
Communication Studies (Communication, Marketing & Advertising) (Master)
Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
|
2023/12/05 - Current | The art of plating: Examining the influence of food presentation on brand experience
Supervisor
|
Communication Studies (Communication, Marketing & Advertising (Master)
Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
|
2021/09/01 - 2024/09/30 | Supervisor of 19 Master Thesis in development
Supervisor
|
Marketing & Communication
Universidade Católica Portuguesa, Portugal
|
2024/01/18 - 2024/01/18 | O impacto da sustentabilidade da ‘The Body Shop’ na reputação, intenção de compra, qualidade percebida e lealdade à marca
Supervisor of Mariana Oliveira Gonçalves dos Reis Torgal
|
Communication, Marketing and Advertising (Master)
Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
|
2024 - 2024 | O impacto da Sustentabilidade da ‘The Body Shop’ na reputação, intenção de compra, qualidade percebida e lealdade à marca
Supervisor
|
Ciências da Comunicação (Master)
Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal
|
2021/09/01 - 2023/07/30 | Supervisor of 75 Internship Reports - Marketing Bachelor
Supervisor
|
Marketing (Degree)
Universidade Lusíada de Lisboa, Portugal
|
2022 - 2022 | Marketing digital : estratégias para impulsionamento comercial das organizações
Supervisor
|
Gestão (Master) |
Event organisation
Event name Type of event (Role) |
Institution / Organization | |
---|---|---|
2023/05 - Current | Lusíada Open Day 2023 (2023/04)
Other (Member of the Organising Committee)
|
|
2024/03/13 - 2024/03/13 | Mkt&Com Talks - Leadership 3.0 - gestão de equipas e de vendas na era digital (2024/03/13 - 2024/03/13)
Other (President of the Organising Committee)
|
Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal |
2023/12/12 - 2023/12/12 | Mkt&Com Talks - Celebrity Branding (Organization & Speaker) (2023/12/12 - 2023/12/12)
Seminar (Member of the Organising Committee)
|
Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal |
2023/06/01 - 2023/06/01 | The importance of social media in the tourism sector
(2023/06/01 - 2023/06/01)
Conference (Member of the Organising Committee)
|
Universidade Lusíada de Lisboa, Portugal |
Event participation
Activity description Type of event |
Event name Institution / Organization |
|
---|---|---|
2023/05/01 - Current | • Marketing Experience – Antigos alunos: Um testemunho”
Role: Organizer & Moderator
Symposium
|
Universidade Lusíada de Lisboa, Portugal
|
2024/03/11 - 2024/03/11 | Special Lecture - Metaverse and Maketing (Hogeschool van Amsterdam | Amsterdam University of Applied Sciences)
Other
|
COIL Lecture
Hogeschool van Amsterdam, Netherlands
|
2024/02/17 - 2024/02/19 | 10th International Paris Congress on Social Sciences and Humanities
Conference
|
EXPLORING COOPETITION AS A STRATEGY FOR SMALL AND MEDIUM SIZE COMPANIES (Baptista et al.)
Ankara Bilim Üniversitesi, Turkey
|
2024/02/17 - 2024/02/17 | 10th International Paris Congress on Social Sciences and Humanities
Conference
|
A SOCIAL CAPITAL APPROACH TO STUDY COOPETITION INVOLVING SMES (Baptista et al.)
Ankara Bilim Üniversitesi, Turkey
|
2023/12/26 - 2023/12/26 | Scientific Conference 9th ANKARA INTERNATIONAL CONGRESS ON SCIENTIFIC RESEARCH
Conference
|
INCLUSIVE FUTURES: EMPLOYER BRANDING TO PROMOTE THE EMPLOYABILITY OF WORKERS WITH DOWN SYNDROME |
2023/07/15 - 2023/07/15 | VIII-INTERNATIONAL EUROPEAN CONFERENCE ON INTERDISCIPLINARY SCIENTIFIC RESEARCH
Conference
|
CONSUMER ACTIVISM AND ANTI-CONSUMPTION OF GENERATION Z CONSUMERS IN A CONTEXT OF SIGNIFICANT MARKET POWER BY BIG-TECH COMPANIES |
2023/07/15 - 2023/07/15 | Moderator - VIII-INTERNATIONAL EUROPEAN CONFERENCE ON INTERDISCIPLINARY SCIENTIFIC RESEARCH
Conference
|
• VIII-INTERNATIONAL EUROPEAN CONFERENCE ON INTERDISCIPLINARY SCIENTIFIC RESEARCH |
2023/07/10 - 2023/07/10 | AN ANALYSIS OF SOCIAL CAPITAL IN ONLINE FORUMS IN WHICH USERS ARE SUBJECT TO TREATMENT UNCERTAINTY | |
2023/05/24 - 2023/05/24 | Seminar “Master Thesis Development”
Role: Keynote Speaker (“How to prepare an attractive and efficient presentation”)
Seminar
|
Seminar “Master Thesis Development”
Universidade Lusíada de Lisboa, Portugal
|
2022/10/14 - 2022/10/15 | Lecture, COIL Project, and Research Activities with Universidad CEU San Pablo, Spain
Other
|
Marketing Trends
Universidad CEU San Pablo, Spain
|
2022/05/13 - 2022/05/13 | Presentation of the article "The impact of Corporate Social Responsibility on brand loyalty and brand attachment: an analysis
of the Portuguese brand Delta Cafés"
Workshop
|
1st International Workshop on Marketing
Fundação Minerva, Portugal
Universidade Lusíada Porto, Portugal |
2022/03/29 - 2022/04/01 | International Lecturer - Pázmány Catholic University
Workshop
|
Marketing Trends + CSR Workshop
Pázmány Péter Katolikus Egyetem, Hungary
|
Jury of academic degree
Topic Role |
Candidate name (Type of degree) Institution / Organization |
|
---|---|---|
2024/02/01 | El uso de bloqueadores de anuncios y la respuesta a los anti-bloqueadores desde la perspectiva de los usuarios
(Thesis) Main arguer
|
Gloria Aznar Fdez-Montesinos (PhD)
Universidad Autónoma de Madrid, Spain
|
2024/01/15 | TRANSFORMING HEALTHCARE THROUGH PERSONALIZATION – THE POWER OF ARTIFICIAL INTELLIGENCE IN PRECISION MEDICINE
(Thesis) Main arguer
|
Leandra Sicking (Master)
Universidade NOVA de Lisboa NOVA School of Business and Economics, Portugal
|
2024/01/15 | The Human Element of New Work - a multidimensional study on the sustainable implementation of new work dynamics in organizations
(Thesis) Main arguer
|
Lea Allegra Koenig (Master)
Universidade NOVA de Lisboa NOVA School of Business and Economics, Portugal
|
2024/01/15 | Transforming Service Industry Rewards in the Cashless Era: Exploring 'BetterTip' as a Digital Tipping Solution through the
Lens of Disciplined Entrepreneurship
(Thesis) Main arguer
|
Moritz Paul Hinnerk Geschke (Master)
Universidade NOVA de Lisboa NOVA School of Business and Economics, Portugal
|
2024/01/03 | Publicidade com um propósito social: contributos para compreender o impacto do social advertising no comportamento do consumidor
(Thesis) Main arguer
|
Alexandra Pinho Silva (Master)
Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
|
2021/12/10 | Impacto de anúncios com apelo emocional no engagement em social media
(Thesis) Arguer
|
Rafaela Lobato da Silva Lopes (Master)
Universidade Lusíada de Lisboa, Portugal
|
Ad Hoc journal article review
Journal title (ISSN) | Publisher | |
---|---|---|
2024/03/25 - 2024/03/25 | Data-Driven Marketing for Strategic Success | IGI Global |
2024/03/24 - 2024/03/24 | Global Perspectives on Social Media Influencers and Strategic Business Communication | IGI Global |
2024/02/10 - 2024/02/11 | Global Perspectives on Social Media Influencers and Strategic Business Communication (9798369309124) | IGI Global |
2024/02/01 - 2024/02/02 | Global Perspectives on Social Media Influencers and Strategic Business Communication (9798369309124 ) | IGI Global |
2023/11/01 - 2023/11/02 | Journal of Advertising Education | SAGE Publications |
Conference scientific committee
Conference name | Conference host | |
---|---|---|
2022/05/13 - Current | 1st International Workshop on Marketing | Universidade Lusíada de Lisboa / COMEGI |
Course / Discipline taught
Academic session | Degree Subject (Type) | Institution / Organization | |
---|---|---|---|
2022/09/01 - Current | Marketing Sports | (Licenciatura) | Universidade Lusíada de Lisboa, Portugal |
2022/09 - Current | Market Research | (Licenciatura) | |
2024/03/01 - 2024/04/30 | Storytelling and Creative Content | Communication & Marketing 5.0 (Pós-Graduação) | Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal |
2023/11/14 - 2023/11/21 | Marketing for Sustainability and Social Causes workshop - TISE Program (NOVA FCSH and University for Continuing Education Krems (Danube University Krems), Austria) | Marketing for Sustainability and Social Causes (Outros) | Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal |
2021/10/01 - 2022/06/30 | Communication Theories | (Licenciatura) | Universidade Católica Portuguesa Biblioteca Universitária João Paulo II, Portugal |
2021/10/01 - 2022/02/01 | Strategic Marketing | Communication Science (Master) | Universidade Católica Portuguesa, Portugal |
2021/10/01 - 2022/02/01 | Marketing Estratégico | Ciências da Comunicação (Mestrado integrado) | Universidade Católica Portuguesa Faculdade de Ciências Humanas, Portugal |
2021/09/01 - 2022/02/01 | Advertising & Markets - Complements | Gestão (Licenciatura) | Universidade Lusíada de Lisboa, Portugal |
2021/09/01 - 2022/02/01 | Consumer Psychology | Gestão (Licenciatura) | Universidade Lusíada de Lisboa, Portugal |
2021/09/01 - 2022/02/01 | Project Management - Communication | Comunicação e Multimédia (Licenciatura) | Universidade Lusíada de Lisboa, Portugal |
2021/09/01 - 2022/02/01 | Marketing & Advertising | Communication Sciences (Bachelor) | Universidade Católica Portuguesa, Portugal |
2020/02/01 - 2021/07/01 | Brand Management | Gestão (Mestrado integrado) | Universidade Lusíada de Lisboa, Portugal |
2019/09/01 - 2020/02/01 | Marketing | Comunicação Estratégica (Licenciatura) | Universidade Nova de Lisboa, Portugal |
Evaluation committee
Activity description Role |
Institution / Organization | Funding entity | |
---|---|---|---|
2023/05/30 - 2023/05/30 | Seminar “Master Thesis Development” – Dissertation Day
Evaluator
|
Universidade Lusíada de Lisboa, Portugal |
Mentoring / Tutoring
Topic | Student name | |
---|---|---|
2023/05 - Current | Creative Challenge CERELAC by IADE | Bachelor Students |
Distinctions
Award
2022 | 2nd Place - Pearson-Praxar Business Simulation (European Competition) |
Other distinction
2020 | Maximum Evaluation - PhD
Universidade Nova de Lisboa, Portugal
|