I am FCT Principal Research Associate at CATÓLICA-LISBON School of Business & Economics since 2017, and Invited Assistant Professor of Undergraduate and Graduate courses in Marketing & Consumer Behavior since 2009. I am also Invited Assistant Professor at the Master of Psychology in Business and Economics of the Católica-Lisbon School of Humanities of UCP. I was KLEAR Senior Scientist in Social Sciences at Católica-Porto School of Biotechnology (2013-15), Ciência 2007 Research Fellow at CLSBE (2008-13), FCT Postdoctoral Research Fellow at the Aarhus University and Universidade de Évora Management Departments (2005-08), and Research Fellow at WU (2003-05). I completed a PhD in Nutrition, Food Technology & Biotechnology at Wageningen University (WU) in 2003, with a 4-year FCT grant. My thesis on Consumer Behavior & New Product Development entailed 4 papers published in Q1 journals (including a review) and 3 book chapters. I also hold a PhD Minor in Research Methodology in Business Economics & Management from University of Groningen/Erasmus University Rotterdam (2002) and two Master’s degrees - Food Quality Management from Ghent University and Food Engineering from Universidade Técnica de Lisboa, with theses on Food Safety & Quality Management (1996-97). I published 26 papers in international peer review journals with a cumulative 5-year IF=59 (15 in Q1, 5 in Q2 journals). These were cited 1598 times (h-index 12 & i10-index 17), 823 of which after 2010 (h-index 11, i10-index 14). I was first or senior (corresponding) author of 20 such papers. As first author, I also published 8 papers in national peer review journals, 7 full papers and 4 extended abstracts in international peer review conference proceedings, 5 chapters in international edited books and 2 monograph. Since 2012, I have been awarded over €600 000 in competitive research grants from FCT and the EU, being the Principal Investigator (PI) of 21 researchers. Before that, I was Co-PI in 3 projects funded by public/private grants from Portugal and Spain (ca.€100 000). As Research Fellow at WU, I was awarded ca.€200 000 in public/private research grants (Netherlands and US), being the PI of 5 researchers. I supervised 2 post-doctoral fellows, 6 PhD Dissertations and 74 Master Dissertations. I am the national representative for Portugal at the International Food and Agribusiness Management Association and member of its international advisory and promotion board. I coordinate the Cook and Health international research network, the FoodCB national research network and led the organizing committee of the 3rd Cook and Health Conference in Lisbon in 2019. I won the CNOIV 2011 award for Best Competitive Paper in Economics & Law, the 2003 Stichting AgroKetenKennis Encouragement Award for Best Competitive Essay in Agribusiness Management and the 2002 Storm-van der Chijs Foundation Award for Most Promising Female PhD Candidates of WU. I was also distinguished by WU as Researcher of Exceptional Quality in 2002 and of Great Leadership and Innovative Potential in 2003. I was expert evaluator of EU/INRA AgreenSkills postdoctoral program, FCT/CAPES Bilateral Cooperation Program and Promotion to Professor Applications in University College Cork. I was Outstanding Reviewer of Appetite (IF=2.691) in 2013-12, 2007 and 2016, and Social Sciences Editor of Trends in Food Science & Technology (IF=4.652) in 2006-12. I am also ad hoc reviewer in multiple high ranked journals of Management and Food Science, edited 2 special issues and organized three special sessions at international conferences.