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Ana Paula Gomes Hungara is a PhD candidate in Business and Economics at the University of Aveiro. She has a MSc in Economics and International Business from the University of Porto, Faculty of Economics and a degree in Languages and International Relations from the University of Porto, Faculty of Arts. She is currently conducting research for her PhD thesis on the topics of Consumer Culture Theory and Consumption Communities, under the orientation of Prof. Dr. Helena Nobre. Her research interests are topics in the fields of Consumer Behaviour, Consumer Culture Theory and Consumption Communities.
Identification

Personal identification

Full name
Ana Paula Gomes Hungara

Citation names

  • Hungara, Ana

Author identifiers

Ciência ID
6915-8D56-F759
ORCID iD
0000-0003-1233-9653

Email addresses

  • ana.hungara@ua.pt (Professional)

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Spanish; Castilian Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
German Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2) Upper intermediate (B2)
French Elementary (A2) Elementary (A2) Elementary (A2) Elementary (A2)
Education
Degree Classification
2019/09 - 2025/01/15
Concluded
 Ciências Económicas e Empresariais (PhD Business and Economics) (Doutoramento)
Major in Gestão
Universidade de Aveiro, Portugal
2014/09 - 2017/11
Concluded
 Economia e Gestão Internacional (MSc Economics and International Management) (Mestrado)
Universidade do Porto, Portugal
"Consumer options and country bias: 2 cases in different ethnocentrism contexts" (THESIS/DISSERTATION)
 16
2011/09 - 2014/06
Concluded
 Línguas e Relações Internacionais (Bachelor's Degree in Languages and International Relations) (Licenciatura)
Universidade do Porto, Portugal
 15
Affiliation

Others

Category
Host institution 		Employer
2020/09/01 - Current PhD Grant - Scholarship from the Portuguese Foundation for Science and Technology (FCT) Fundação para a Ciência e a Tecnologia, Portugal
2019/04/08 - 2020/04/07 Administrative - Export Control Infineon Technologies Shared Service Center Unipessoal Lda., Portugal
2018/10/22 - 2019/04/07 Customer Service Representative Teleperformance Portugal - Douro, Portugal
2018/02/01 - 2018/05/16 Professional Internship IEFP - Key Account Manager Fortune Molecule, Portugal
2015/09/07 - 2017/09/15 International Transport Manager LKW WALTER Internationale Transportorganisation AG, Austria
2014/10/16 - 2015/01/15 Professional Internship IEFP - International Consultant Trainee Finance XXI Consulting, Portugal
Projects

Grant

Designation Funders
2020/09/01 - 2025/01/15 The life of consumption communities: a study on vegan communities
2020.09871.BD
PhD Student Fellow
Outputs

Publications

Book chapter
  1. Hungara, Ana; Nobre, Helena. "How Does Dietarian Identity Influence Purchase Intention and Consumer Trust?". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 166-175. Springer Nature Switzerland, 2024.
    10.1007/978-3-031-49039-2_16
Conference abstract
  1. Hungara, Ana; Nobre, Helena. Corresponding author: Hungara, Ana. "Learning Makes Perfect: A Framework for Analysing Online Community Dynamics". Paper presented in 1st International Workshop in Marketing, Porto, 2022.
    Published
  2. Hungara, Ana; Nobre, Helena (041A-F89B-23A4). Corresponding author: Hungara, Ana. "#GOVEGAN: UNDERSTANDING VALUE CO-CREATION AND CONSUMER ENGAGEMENT IN ONLINE CONSUMPTION COMMUNITIES". Paper presented in 14th Annual Conference of the Euromed Academy of Business, 2021.
    Published
  3. Hungara, Ana; Nobre, Helena. Corresponding author: Hungara, Ana. "VALUE CO-CREATION PRACTICES ON VEGAN CONSUMPTION COMMUNITIES". Paper presented in 2021 Global Fashion Management Conference at Seoul, Seoul, 2021.
    Published
  4. Hungara, Ana; Nobre, Helena (041A-F89B-23A4). "CONSUMER CULTURE THEORY AND CONSUMPTION COMMUNITIES: A FIRST APPROACH TO VEGAN COMMUNITIES". Paper presented in Euromed Academy of Business Conference, 2020.
Conference paper
  1. Hungara, Ana; Nobre, Helena. Corresponding author: Hungara, Ana. "“YOU ARE WHAT YOU EAT”: ANALYSING THE IMPACT OF DISTINCT DIETARIAN IDENTITIES ON CONSUMER TRUST AND PURCHASE INTENTION". Paper presented in 15th Annual Conference of the Euromed Academy of Business, Palermo, 2023.
    Published
  2. Hungara, Ana; Nobre, Helena (041A-F89B-23A4). "Vegan Communities Under The Light of Consumer Culture Theory". Paper presented in CCT2020, Leicester, 2020.
  3. Hungara, Ana; Nobre, Helena; Meneses, Raquel. "THE INFLUENCE OF CONSUMER ETHNOCENTRISM, CONSUMER ANIMOSITY, AND DOMESTIC COUNTRY BIAS IN PRODUCT PREFERENCE". Paper presented in 11th Annual Conference of the EuroMed Academy of Business, Valetta, 2018.
Journal article
  1. Ana Hungara; Helena Nobre. "The Life of Consumption Communities: A Study on Vegan Communities". Journal of Creative Communications (2022): 097325862210843-097325862210843. https://doi.org/10.1177/09732586221084377.
    10.1177/09732586221084377
  2. Ana Hungara; Helena Nobre. "A consumer culture theory perspective of the marketplace: An integrative review and agenda for research". International Journal of Consumer Studies (2021): https://doi.org/10.1111/ijcs.12670.
    10.1111/ijcs.12670
Thesis / Dissertation
  1. Hungara, Ana. "Consumer options and country bias: 2 cases in different ethnocentrism context". Master, Universidade do Porto Faculdade de Economia, 2017.

Other

Other output
  1. Vegan communities, Consumption Communities and Consumer Culture Theory: a Bibliometric Analysis. Working paper. 2020. Hungara, Ana.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2020/09/09 Comunicação oral do trabalho "CONSUMER CULTURE THEORY AND CONSUMPTION COMMUNITIES: A FIRST APPROACH TO VEGAN COMMUNITIES" na conferência "13th Annual Conference of the EuroMed Academy of Business" 13th Annual Conference of the EuroMed Academy of Business
Euromed Academy of Business

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2023/09/21 - 2023/09/23 15th Annual Conference of the Euromed Academy of Business
Conference
EuroMed Research Business Institute, Cyprus
2023/05/17 - 2023/05/19 AMS Annual Conference 2023
Conference
 AMS Annual Conference 2023
Academy of Marketing Science, United States
2020/11/05 - 2020/11/08 Paper "The Life of Consumption Communities - A Study on Vegan Communities" aceite para apresentação na conferência Global Marketing Conference, em Seoul, República da Coreia.
Conference
2020/09/09 - 2020/09/10 Session chair na conferência "13th Annual Conference of the EuroMed Academy of Business"
Conference
 13th Annual Conference of the EuroMed Academy of Business
2020/06/25 - 2020/06/28 Paper "Vegan Communities Under The Light of Consumer Culture Theory" aceite para apresentação na conferência CCT2020, em Leicester, Reino Unido (Conferência cancelada devido à evolução da pandemia Covid-19)
Conference
 CCT2020
2020/06/24 - 2020/06/27 Apresentação oral do projeto de tese "The life of consumption communities: a study on vegan communities" na Research Summit 2020, na Universidade de Aveiro
Conference
 Research Summit 2020
2020/04/02 - 2020/04/04 Paper aceite para comunicação no evento "Pre submission workshop, JACR Special Issue on Consumer Collectives" (cancelado devido à propagação do surto de Covid-19).
Workshop
 Pre submission workshop, JACR Special Issue on Consumer Collectives
Università degli Studi di Napoli L'Orientale Dipartimento di Scienze Umane e Sociali, Italy
2019/10/14 - 2019/11/13 Curso de certificação para o exercício de atividades ligadas à área de Export Control ( FALEX)
Seminar
 Grundlagenseminar Exportkontrolle
FALEX Organisation, Germany
2018/09/12 - 2018/09/14 Comunicação na conferência "11th Annual Conference of the EuroMed Academy of Business": - Comunicação oral do paper "THE INFLUENCE OF CONSUMER ETHNOCENTRISM, CONSUMER ANIMOSITY, AND DOMESTIC COUNTRY BIAS IN PRODUCT PREFERENCE "
Conference
 11th Annual Conference of the EuroMed Academy of Business
EuroMed Research Business Institute, Cyprus
2018/09/12 - 2018/09/14 Session chair em uma sessão da conferência 11th Annual Conference of the EuroMed Academy of Business
Conference
 11th Annual Conference of the EuroMed Academy of Business
EuroMed Research Business Institute, Cyprus
2018/04/16 - 2018/04/19 Visita à feira Alimentaria 2018, realizada em Barcelona.
Exhibition
 Alimentaria
2015/09/07 - 2017/03/02 Realização do programa de formação de Trainees da Walter Academy, entidade formadora do WALTER GROUP.
Other
 "Train the Winner"
Walter Academy , Austria
2015/03/21 - 2015/03/21 Participação na 5ªConferência Anual do Mestrado em Economia e Gestão Internacional
Conference
 5ª Conferência Anual do Mestrado em Economia e Gestão Internacional
Universidade do Porto Faculdade de Economia, Portugal
2014/10/23 - 2014/10/23 Participação nas V Jornadas AEP|Serralves
2014/08/04 - 2014/08/28 Frequência de curso intensivo de alemão (36.Internationale Sommer-Universität der Otto-Friedrich-Universität Bamberg) como bolseira do DAAD (Deutscher Akademischer Austauschdienst)
Other
 36.Internationale Sommer-Universität
Otto-Friedrich-Universität Bamberg, Germany
2014/05/29 - 2014/05/29 Participação no colóquio interdisciplinar "50 anos de emigração portuguesa para a Alemanha. Do Acordo de Recrutamento de 1964 até aos dias de hoje"
Conference
 50 anos da emigração portuguesa para a Alemanha. Do Acordo de Recrutamento de 1964 até aos dias de hoje.
Universidade do Porto Faculdade de Letras, Portugal

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2024/01/08 - Current Seminário sobre Metodologias de Investigação, intitulado “The Good Researcher”, realizado a 8 de janeiro de 2024, no Instituto Superior de Administração e Gestão, no Porto, no âmbito da Licenciatura em Management Instituto Superior de Administração e Gestão, Portugal
2023/11/24 - Current Seminário intitulado “Online Community Dynamics”, realizado a 24 de novembro de 2023, no departamento de Economia, Gestão, Engenharia Industrial e Turismo (DEGEIT) da Universidade de Aveiro, no âmbito da unidade curricular de Marcas e Comportamento do Consumidor do Programa Doutoral em Ciências Económicas e Empresariais. Universidade de Aveiro, Portugal
2023/10/27 - Current Seminário intitulado ¿¿Why¿ and ¿How to¿ Perform a Systematic Literature Review?¿, realizado a 27 de outubro de 2023, no Auditório Mestre Hélder Castanheira, na Universidade de Aveiro, no âmbito da unidade curricular de Metodologia de Investigação em Marketing e Estratégia do Programa Doutoral em Marketing e Estratégia.
2022/11/18 - Current Seminário intitulado “Online Community Dynamics”, realizado a 18 de novembro de 2022, no departamento de Economia, Gestão, Engenharia Industrial e Turismo (DEGEIT) da Universidade de Aveiro, no âmbito da unidade curricular de Marcas e Comportamento do Consumidor do Programa Doutoral em Ciências Económicas e Empresariais. Universidade de Aveiro, Portugal
2022/05/09 - Current Seminário intitulado “Online Brand Communities and Global vs Local Brands – The case of vegan consumers”, realizado a 9 de maio de 2022 no departamento de Economia, Gestão, Engenharia Industrial e Turismo (DEGEIT) da Universidade de Aveiro, no âmbito da unidade curricular de Gestão de Marcas do Mestrado em Gestão. Universidade de Aveiro, Portugal