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Valentina Chkoniya (PhD) is a highly professional and experienced professor with a deep understanding and knowledge regarding the business, based on a deep strategic perspective and building on more than 20 years of experience. Her current research interests include data analysis, decision support systems, marketing research, consumer behaviour and information technologies for retail. She is the researcher in charge of several ID projects. Valentina Chkoniya has published several articles in specialized journals and has supervised several master's dissertations. In her curriculum vitae, the most frequent terms used to contextualize her scientific, technological and artistic-cultural production are: Data Science; Consumers education; Fish product preferences; Fish benefits; Childrens food habits; Nutritional Education; Online commerce; Internet; Consumption; IOT; Value creation; Social Media; Food consumption; Taste and identity; Tendencies; Fish; Portugal; EU; Culture; Fish consumption; Evolution of consumption; Fish sector; Consumer behavior; Information; Marketing; Ecotourism; Consumer satisfaction; Sustainability; Benefits; Motivations; Perception; Profile; Satisfaction.
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Identification

Personal identification

Full name
Valentina Chkoniya

Citation names

  • Chkoniya, Valentina

Author identifiers

Ciência ID
6415-34A7-71BD
ORCID iD
0000-0003-1174-3216

Websites

Education
Degree Classification
2000/09/01 - 2004/12/31
Concluded
 Technical Sciences (Doktor (PhD))
Murmanskij gosudarstvennyj tehniceskij universitet, Russia
1994/09/01 - 1999/06/25
Concluded
 Licenciatura e Mestrado Integrado em Matemática Aplicada e Computação (Master)
Instituto Superior Pedagógico do Estado de Murmansk , Russia
 Diploma de distinção
Affiliation

Science

Category
Host institution 		Employer
2023/06/01 - 2025/12/31 Researcher (Research) Instituto para a Sustentabilidade e Inovação em Estruturas de Engenharia, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2016 - 2024 Invited Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro, Portugal
2016 - 2019 Invited Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro, Portugal
2016 - 2018 Invited Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro, Portugal
2016 - 2018 Invited Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro, Portugal
2016 - 2018 Invited Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro, Portugal
2015 - 2016 Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro Escola Superior de Tecnologia e Gestão de Águeda, Portugal
2015 - 2016 Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro Escola Superior de Tecnologia e Gestão de Águeda, Portugal
2015 - 2016 Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro Escola Superior de Tecnologia e Gestão de Águeda, Portugal
2015 - 2016 Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro Escola Superior de Tecnologia e Gestão de Águeda, Portugal
2015 - 2016 Adjunct Teacher (Polytechnic Teacher) Universidade de Aveiro Escola Superior de Tecnologia e Gestão de Águeda, Portugal
2013 - 2014 Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal

Positions / Appointments

Category
Host institution 		Employer
2013 - 2014 Conselho científico/técnico-científico ou orgão correspondente Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Coordenação ou direção de centro de investigação, departamento ou equivalente Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Conselho científico/técnico-científico ou orgão correspondente Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Coordenação ou direção de centro de investigação, departamento ou equivalente Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Conselho científico/técnico-científico ou orgão correspondente Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Coordenação ou direção de centro de investigação, departamento ou equivalente Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Conselho científico/técnico-científico ou orgão correspondente Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Coordenação ou direção de centro de investigação, departamento ou equivalente Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Conselho científico/técnico-científico ou orgão correspondente Instituto Português de Administração de Marketing, Portugal
2013 - 2014 Coordenação ou direção de centro de investigação, departamento ou equivalente Instituto Português de Administração de Marketing, Portugal
Projects

Contract

Designation Funders
2023/06/01 - 2025/12/31 Agenda Mobilizadora Sines Nexus
Projeto Nº 7113
Post-doc
Instituto para a Sustentabilidade e Inovação em Estruturas de Engenharia, Portugal
 Agência para a Competitividade e Inovação IP
Ongoing
2022/01/01 - 2025/12/31 Nexus Open Data Collaboration Platform
WP1
NEXUS 2022-1-PL01-KA220-HED-000087008
Principal investigator
Universidade de Aveiro, Portugal
 Agência para a Competitividade e Inovação IP
Ongoing
2022/01/01 - 2025/12/31 Nexus open data and app marketplace design and development
WP1,Task T1.1.
NEXUS 2022-1-PL01-KA220-HED-000087008
Principal investigator
Agência para a Competitividade e Inovação IP, Portugal
 Agência para a Competitividade e Inovação IP
Ongoing
2022/01/01 - 2025/12/31 Connectivity services on the foreland specification and implementation
WP 1, Task T1.4.
NEXUS 2022-1-PL01-KA220-HED-000087008
Principal investigator
Universidade de Aveiro, Portugal
Ongoing
2022/01/01 - 2025/12/31 Connectivity services on the hinterland
WP1, Task T1.5.
NEXUS 2022-1-PL01-KA220-HED-000087008
Principal investigator
Universidade de Aveiro, Portugal
 Agência para a Competitividade e Inovação IP
Ongoing
2022/01/01 - 2025/12/31 Broad Dissemination Strategy, Communication Plan and Activities
WP 10, Task 10.2.
NEXUS 2022-1-PL01-KA220-HED-000087008
Principal investigator
Universidade de Aveiro, Portugal
 Agência para a Competitividade e Inovação IP
Ongoing
2022/01/01 - 2025/12/01 Exploitation, Internationalisation, Promotion and Dissemination
WP 10
NEXUS 2022-1-PL01-KA220-HED-000087008
Principal investigator
Universidade de Aveiro, Portugal
 Agência para a Competitividade e Inovação IP
Ongoing
2022/11/01 - 2025/10/31 Creative learning for boosting bio-economy within HEIs' curricula
2022-1-PL01-KA220-HED-000087008
Principal investigator
Universidade de Aveiro, Portugal
 Erasmus Plus
2022/01/01 - 2023/05/31 Electronic payment solutions specification and development
WP1, Task T1.3.
NEXUS 2022-1-PL01-KA220-HED-000087008
Principal investigator
Universidade de Aveiro, Portugal
 Agência para a Competitividade e Inovação IP
Ongoing
Outputs

Publications

Book
  1. Nobre, Helena (ed.); Chkoniya, Valentina (ed.); Caixinha, Hélder (ed.); Vieira, Elisabete (ed.); Drjerska, Nina (ed.); Pamela Burnard (ed.); Fiore, Mariantonietta (ed.); et al. Open Workshop: sharing good practices in the field of creative learning and bio-economy from invited and partners’ organizations: book of abstracts. UA Editora. 2023.
    10.48528/2ay1-rm91
  2. Chkoniya, Valentina. Corresponding author: Chkoniya, Valentina. Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry. United States. 2021.
    Published
  3. Chkoniya, Valentina. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior. United States. 2020.
    10.4018/978-1-7998-3115-0
Book chapter
  1. Valentina Chkoniya; Dorota Reykowska; Rafal Ohme; Ana Côrte-Real. "What Changed in One Year of a Pandemic and What the Portuguese are not Willing to Admit: Consumer Neuroscience and Predictive Analytic Contributes to Communication Strategy". 2022.
    10.1007/978-981-16-9268-0_35
  2. Chkoniya, Valentina. Corresponding author: Chkoniya, Valentina. "Subjective Well-Being and Data Science". In Encyclopedia of Quality of Life and Well-Being Research, 1-4. Springer International Publishing, 2022.
    10.1007/978-3-319-69909-7_104695-1
  3. Chkoniya, Valentina. Corresponding author: Chkoniya, Valentina. "Data Science and Quality of Life". In Encyclopedia of Quality of Life and Well-Being Research, 1-5. Springer International Publishing, 2022.
    10.1007/978-3-319-69909-7_104694-1
  4. Chkoniya, Valentina; Reykowska, Dorota; Ohme, Rafal; Côrte-Real, Ana. "What Changed in One Year of a Pandemic and What the Portuguese are not Willing to Admit: Consumer Neuroscience and Predictive Analytic Contributes to Communication Strategy". In Smart Innovation, Systems and Technologies, 419-430. Springer Nature Singapore, 2022.
    10.1007/978-981-16-9268-0_35
  5. Valentina Chkoniya; Dorota Reykowska; Rafal Ohme. "What Do Portuguese Really Feel About the COVID-19 Pandemic Consumer Neuroscience and Advanced Analytics—Discovering New Perspectives". 283-294. Springer Singapore, 2021.
    10.1007/978-981-33-4183-8_23
  6. Marcel Kyas; Joshua D. Springer; Jan Tore Pedersen; Valentina Chkoniya. "Data Analysis in the Shipping Industry". In eShip Case Study – Problem Statement, 381-400. {IGI, 2021.
    10.4018/978-1-7998-6985-6.ch018
  7. Valentina Chkoniya; Fernando Cruz Gonçalves; Maria Manuela Martins Batista. "Education for the Digital Industry". In Opportunities and Challenges of Experience-Based Expertise and Open Innovation, 506-521. {IGI, 2021.
    10.4018/978-1-7998-6985-6.ch024
  8. José Luís Cacho; Adalberto Tokarski; Elizabete Thomas; Valentina Chkoniya. "Port Dada Integration". In Opportunities for Optimization and Value Creation, 1-22. {IGI, 2021.
    10.4018/978-1-7998-6985-6.ch001
  9. Teresa Coelho; Valentina Chkoniya; Ana Oliveira Madsen; Carlos Figueiredo. "Leading the Way to a Sustainable Future". In The Positive Impact of a Generation Marketing Campaign. United States, 2020.
    10.4018/978-1-7998-3115-0.ch001
  10. Coelho, Teresa; Chkoniya, Valentina; Madsen, Ana Oliveira; Figueiredo, Carlos. "Leading the way to a sustainable future: the positive impact of a generation marketing campaign". IGI Global, 2020.
    10.4018/978-1-7998-3115-0.ch001
  11. Chkoniya, Valentina; Mateus, Armando. "Digital Category Management". In Advances in Marketing, Customer Relationship Management, and E-Services, 139-163. IGI Global, 2019.
    10.4018/978-1-5225-5763-0.ch008
  12. Valentina Chkoniya; Armando Mateus. "Digital Category Management". In How Technology Can Enable the Supplier-Retailer Relationship. United States, 2018.
    10.4018/978-1-5225-5763-0.ch008
Conference paper
  1. Chkoniya, Valentina. "Challenges in Decoding Consumer Behavior with Data Science". 2020.
  2. Madsen, Ana Oliveira; Chkoniya, Valentina. "Tendencies Regarding Fish Consumption – The Case of Portugal (Europe’s Leader & 3rd in the World)". 2018.
  3. Madsen, Ana Oliveira; Chkoniya, Valentina. "Tendencies regarding fish consumption – the case of Portugal (Europe’s Leader & 3rd in the World)". 2018.
  4. Madsen, Ana Oliveira; Chkoniya, Valentina. "Tendencies regarding fish consumption – the case of Portugal (Europe’s Leader & 3rd in the World)". 2018.
Journal article
  1. Belem Barbosa; Zaila Oliveira; Valentina Chkoniya; Mehdi Mahdavi. "Significance of verbal and visual cues in communicating perfume properties over the Internet". Observatorio (OBS*) (2023): https://doi.org/10.15847/obsOBS17420232289.
    10.15847/obsOBS17420232289
  2. Elizaveta Fainshtein; Valentina Chkoniya; Elena Serova; Pavel Vorobyev. "Sustainable Social Systems: Innovative Service Implications in the Restaurant Business in the Post-COVID Era with Digital Transformation Strategies". Sustainability (2023): https://doi.org/10.3390/su151914539.
    10.3390/su151914539
  3. Barbosa, Belem; Mahdavi, Mehdi; Oliveira, Zaíla; Chkoniya, Valentina. "Buying Perfume in the Digital Age: A Study on E-Shoppers’ Perceptions and Typologies". Asian Journal of Business and Accounting 14 1 (2021): 1-32. http://dx.doi.org/10.22452/ajba.vol14no1.1.
    10.22452/ajba.vol14no1.1
  4. Chkoniya, Valentina. "Success Factors for Using Case Method in Teaching Applied Data Science Education". European Journal of Education 4 1 (2021): 77-86. http://dx.doi.org/10.26417/236hbm84v.
    10.26417/236hbm84v
  5. Chkoniya, Valentina. "Sounds of scents: olfactory-auditory correspondences in the online purchase experience for perfume". Review of Business Management 22 4 (2020): 836-853. http://dx.doi.org/10.7819/rbgn.v22i4.4083.
    10.7819/rbgn.v22i4.4083
  6. Madsen, Ana Oliveira; Chkoniya, Valentina. "Tendencies regarding fish consumption: the case of Portugal (Europe’s leader & 3rd in the world)". (2020): http://hdl.handle.net/10400.14/29891.
    10.26417/ejis.v6i1.p33-50
  7. Ana Oliveira Madsen; Valentina Chkonia. "Tendencies Regarding Fish Consumption – The Case of Portugal (Europe’s Leader - 3rd in the World)". European Journal of Interdisciplinary Studies (2020): https://publons.com/publon/31167122/.
    10.26417/EJIS.V6I1.P33-50
  8. Madsen, Ana Oliveira; Chkoniya, Valentina. "Tendencies regarding fish consumption: the case of Portugal (Europe’s leader & 3rd in the world)". (2020): http://hdl.handle.net/10400.14/29891.
    10.26417/ejis.v6i1.p33-50
  9. Madsen, Ana Oliveira; Chkoniya, Valentina. "Tendencies regarding fish consumption: the case of Portugal (Europe’s leader & 3rd in the world)". (2020): http://hdl.handle.net/10400.14/29891.
    10.26417/ejis.v6i1.p33-50
  10. Chkoniya, Valentina; Madsen, Ana Oliveira; Chkoniya, Valentina; Ana Oliveira Madsen; Valentina Chkoniya. "The Positive Impact of a Portuguese State-Owned Company that Invested on Consumers Nutritional Education – the Case of Fish and Docapesca". European Journal of Marketing and Economics (2019): http://dx.doi.org/10.26417/ejme.v2i3.p6-12.
    10.26417/ejme.v2i3.p6-12
  11. Chkoniya, Valentina. "The impact of information and communication technologies in fish consumption in Portugal: building a support for the coming generations". Economia Agro-alimentare / Food Economy (2019): https://publons.com/publon/31163594/.
    10.3280/ECAG2019-003016
  12. Mahdavi, Mehdi; Barbosa, Belem; Oliveira, Zaila; Chkoniya, Valentina; Mahdavi, M.; Barbosa, B.; Oliveira, Z.; Chkoniya, V.. "Scents of celebrities: Endorsers' impact on buyers' online perfume purchase". Management & Marketing 14 3 (2019): 304-317. https://publons.com/publon/28509489/.
    10.2478/MMCKS-2019-0022
  13. Madsen, Ana Oliveira; Chkoniya, Valentina. "Fish consumption in the age of the information society - the evolution of the fish sector in Portugal". (2019): http://hdl.handle.net/10400.14/27914.
    10.26417/ejss-2019.v2i2-63
Thesis / Dissertation
  1. Kozitska, Karyna. "Marketing como estratégia de crescimento: caso Helitene". Master, 2020. http://hdl.handle.net/10773/29238.
  2. Pastor, Liliana Luísa Dória. "A nova era do comércio digital: criação de valor na realidade portuguesa : pequenas e médias empresas portuguesas". Master, 2018. http://hdl.handle.net/10773/26770.
  3. Santos, José Joaquim Valente Ferreira dos. "Perfil e satisfação do ecoturista na zona do Mussulo - Angola". Master, 2017. http://hdl.handle.net/10773/22915.
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023/02/02 - 2023/12/19 Redução de emissões de gases com efeito de estufa: otimização do portfólio de combustíveis líquidos para o transporte rodoviário
Supervisor of Alexandre Ramos da Cruz
Universidade de Aveiro, Portugal
2021/10/13 - 2022/12/13 Estágio curricular na empresa Fhlud – Technologies, Lda.: a importância da comunicação integrada em marketing numa startup
Supervisor of Daniela Oliveira Cruz
Universidade de Aveiro, Portugal
2021/10/01 - 2022/07/26 A ciência de dados como acelerador da interconectividade digital de stakeholders em portos e aeroportos inteligentes
Supervisor of Paula José Martins João Maio Marques
Universidade de Aveiro, Portugal
2019/10/10 - 2020/07/01 Marketing como estratégia de crescimento: caso Helitene
Supervisor of Karyna Kozitska
Universidade de Aveiro, Portugal
2018/10/01 - 2019/12/09 Marketing digital em empresas B2B
Supervisor
Universidade de Aveiro, Portugal
2018 - 2018 A Nova Era do Comércio Digital -Criação de valor na Realidade Portuguesa:Pequenas e Médias Empresas Portuguesas
Supervisor
 Marketing (Master)
Universidade de Aveiro Escola Superior de Tecnologia e Gestão de Águeda, Portugal
2017 - 2017 Perfil e satisfação do Ecoturista na zona do Mussulo-Angola
Supervisor
 Marketing (Master)
Universidade de Aveiro Escola Superior de Tecnologia e Gestão de Águeda, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2020 O impacto da corrupção na reputação da marca bancária: O caso do setor bancário português Cristina Isabel Vieira Ramos (Master)
Universidade do Porto Faculdade de Economia, Portugal
2020 O impacto da cocriação de clientes nos serviços e a intenção de revisita. Aplicação ao setor do Turismo. Carlos António Silva Monteiro (Master)
Universidade do Porto Faculdade de Economia, Portugal
2019 O mercado do vinho de luxo: as perceções dos gestores portugueses de marcas de vinho Nuno Alexandre Metello de Nápoles Castro Ribeiro (Master)
Universidade do Porto Faculdade de Economia, Portugal