Curriculum Vitae
Inês Serrano Laboreiro de Paula Risques Saavedra
Identification
Personal identification
- Full name
- Inês Serrano Laboreiro de Paula Risques Saavedra
Citation names
- Saavedra, Inês
Author identifiers
- Ciência ID
- 5E16-3F0D-4D86
Knowledge fields
- Social Sciences - Economics and Business
Languages
| Language | Speaking | Reading | Writing | Listening | Peer-review |
|---|---|---|---|---|---|
| Portuguese (Mother tongue) | |||||
| English | Proficiency (C2) | Proficiency (C2) | Proficiency (C2) | Proficiency (C2) |
Education
| Degree | Classification | |
|---|---|---|
|
2021/09/01 - 2026/09/01
Ongoing
|
Engenharia e Gestão (Doutoramento)
Universidade de Lisboa Instituto Superior Técnico, Portugal
|
|
|
2014/06/12
Concluded
|
Master of Business Administration (Master)
Major in Business Administration; Luxury Brand Management
University of Cape Town Graduate School of Business, South Africa
"An exploration of Western luxury brands resonance in affluent African consumer markets - A study on Angola" (THESIS/DISSERTATION)
|
72% |
|
2006/02/23
Concluded
|
Economia (Licenciatura)
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
|
15 |
Affiliation
Teaching in Higher Education
| Category Host institution |
Employer | |
|---|---|---|
| 2017 - Current | Invited Assistant (University Teacher) | Universidade Nova de Lisboa, Portugal |
| Universidade Nova de Lisboa Nova School of Business and Economics, Portugal |
Other Careers
| Category Host institution |
Employer | |
|---|---|---|
| 2014 - 2016 | Técnico Superior (Técnico Superior) | Caixa Geral de Depositos, Portugal |
| Caixa Geral de Depositos, Portugal | ||
| 2009 - 2013 | Técnico Superior (Técnico Superior) | JP Morgan Chase and Co, United States |
| JP Morgan Chase and Co Korea, South Korea | ||
| 2007 - 2009 | Técnico Superior (Técnico Superior) | JP Morgan Asset Management UK, United Kingdom |
| 2006 - 2007 | Técnico Superior (Técnico Superior) | Banco Espírito Santo e Comercial de Lisboa, Portugal |
Projects
Other
| Designation | Funders | |
|---|---|---|
| 2020/02 - 2020/06 | How the portuguese millennial make-up consumer chooses between brands: the new consumer decision journey of high frequency
users
Supervisor
|
Concluded
|
| 2019/09 - 2020/01 | What defines luxury made in Brazil
Supervisor
|
Concluded
|
| 2019/09 - 2020/01 | THE POTENTIAL OF THE SECOND-HAND PERSONAL LUXURY MARKET IN PORTUGAL
Supervisor
|
Concluded
|
| 2019/09 - 2020/01 | How can the brand Mini increase its luxury positioning by leveraging the launch of Mini´s first electric vehicle
Supervisor
|
Concluded
|
| 2019/09 - 2020/01 | How to increase the brand experience of Lúcia Piloto by using tools from the luxury business models
Supervisor
|
|
| 2019/09 - 2020/01 | How to position a new high-end sportswear brand, recto verso sports, within the new paradigm of the luxury fashion market
Supervisor
|
Concluded
|
| 2018/09 - 2019/01 | HOW CAN SMALL FASHION BRANDS GET THE BEST FROM INSTAGRAM? A MULTI-CASE ANALYSIS IN THE FASHION INDUSTRY.
Supervisor
|
Concluded
|
Activities
Interview (newspaper / magazine)
| Activity description | Newspaper / Forum | |
|---|---|---|
| 2020/12/10 | Artigo sobre tendências de estratégia de marketing | Marketeer |
| 2018/09/17 | Entrevista sobre percurso profissional e empreendedor | Executiva.pt |
| 2017/06/21 | Apresentação de projecto profissional de empreendedorismo Flausinas à revista online "O Observador" | O Observador |