Sónia de Sá has a PhD in Communication Sciences, in the inclusive television subarea. She is an Assistant Professor in the Department of Communication, Philosophy and Politics of University of Beira Interior, teaches in undergraduate courses in Communication Sciences and Cultural Sciences, in the master courses of Strategic Communication, Journalism, and Marketing, and in the PhD in Science Communication. Supervises or supervised 20 master dissertations and six doctoral thesis, whose themes are relate to her main research interests, namely, gender studies, queer studies and representations of minorities, especially, roma communities, black women and the LGBTQ + community. She is co-author of three books and the author of several articles, of which stand out: "The televised commentary: archetype of gender inequality" (Sá, 2020b), published by LabCom Books, "The subjection of women in Normal People: from Wollstonecraft to Rooney" (Sá, 2020c), by Dialnet publisher, "Networked PR and dialogical involvement in feminist platforms (A Coletiva and INMUNE)" (Sá, 2020a), in Revista Internacional de Relaciones Públicas, and "The reflection process on the 'Reflex' project: analysis of IEC-OSC collaborative work on the school and Roma communities" (2020d), by Sinergias ED. She is also co-author of "Reflex: Pedagogical tool for a new relationship between school and Roma communities", a manual created by CooLabora & the High Commission for Migration. Participates or has participated in several national and international projects that bring scientific research closer to direct action with the publics involved, of which the following stand out: "Gender Education Advancing Competences in Context of Changing Europe (GEACCCE)" (2017-2019), "COM -COVID - Communication and the Covid-19 crisis" (2020-2021), "Tearing Silences - empowering women survivors of crimes of domestic and gender violence" (2019-2022), "Reflex - Relationship between School and Roma Communities" (2018 -2019), and "World Reading Academy: journalism, communication and me" (2019-2022). As a Professor, Sónia de Sá puts into practice several pedagogical projects that unite the areas in which she fundamentally researches, establishing national and international partnerships, such as those with the United Nations, the CooLabora (Social Intervention Cooperative to support survivors of domestic violence and vulnerable groups), the international applications from Guarda to the European Capital of Culture and UNESCO's Covilhã Creative City in Design. Projects that, all of them, are in line with the 17 Sustainable Development Goals of the United Nations 2030 agenda, as are these activities: "The Sound of the Factory I and II - rescue and enhancement of the memories of the workers of the wool industry in the Serra da Estrela region" (2020-2021), "The Mild 20's (I and II) a campaign for a sustainable decade" (2020-2021), the "Run Against Domestic Violence campaign" (2018) and the "Communicate Mental Health: breaking down prejudices, stereotypes and segregations" initiative (2018-2019). Sónia de Sá is also a communication consultant for several political and civic projects that: 1) value the role of women in society, 2) give voice to minorities, especially Afro descendant, Roma and LGBTQ + communities 3) value the interior of the country. In her civic action, she is a volunteer for non-profit organizations and publishes monthly articles in the printed press on gender equality, unequal treatment of the interior of the country and social inequalities of minorities in Portugal.