Personal identification

Full name

Simoni F Rohden

Citation names

• Rohden, Simoni

Author identifiers

Ciência ID

5415-1FC7-314D

ORCID iD

0000-0002-6173-066X

Email addresses

• srohden@novaims.unl.pt (Professional)

Knowledge fields

• Social Sciences - Economics and Business

Languages

Language	Speaking	Reading	Writing	Listening	Peer-review
Portuguese (Mother tongue)
English	Proficiency (C2)	Proficiency (C2)	Proficiency (C2)	Proficiency (C2)	Advanced (C1)
Spanish; Castilian	Upper intermediate (B2)	Advanced (C1)	Upper intermediate (B2)	Advanced (C1)	Upper intermediate (B2)
German	Elementary (A2)	Elementary (A2)	Beginner (A1)	Elementary (A2)	Beginner (A1)

	Degree	Classification
2015/03/01 - 2019/09/30 Concluded	Doutorado em Administração - Marketing (Doutoramento) Universidade Federal do Rio Grande do Sul, Brazil "The effects of compensation and social class comparisons among customers in service recovery settings" (THESIS/DISSERTATION)
2011/03/01 - 2013/01/01 Concluded	Mestrado em Administração (Master) Universidade do Vale do Rio dos Sinos, Brazil
2007/01/03 - 2008/06/01 Concluded	MBA Marketing Estratégico (Postgraduate Certificate) Universidade do Vale do Rio dos Sinos, Brazil
2003/03/01 - 2006/12/10 Concluded	Administração Hab. Comércio Exterior (Bachelor) Universidade do Vale do Rio dos Sinos, Brazil

Teaching in Higher Education

	Category Host institution	Employer
2023/02/01 - Current	Assistant Professor (University Teacher)	Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2021/09/01 - 2024/08/30	Adjunct Teacher (Polytechnic Teacher)	Instituto Português de Administração de Marketing de Lisboa, Portugal
2013/03/10 - 2023/07/12	Associate Professor (University Teacher)	Universidade do Vale do Rio dos Sinos, Brazil
2020/03/01 - 2022/08/01	Invited Associate Professor (University Teacher)	Pontifícia Universidade Católica do Rio Grande do Sul, Brazil

Positions / Appointments

	Category Host institution	Employer
2022/09/10 - 2024/08/30	Membro Conselho Técnico Científico	Instituto Português de Administração de Marketing de Lisboa, Portugal
2022/09/01 - 2024/08/30	Coordenação Mestrado em Gestão de Marketing	Instituto Português de Administração de Marketing de Lisboa, Portugal
2021/09/01 - 2022/09/01	Coordenadora de área Técnica-Científica: Marketing	Instituto Português de Administração de Marketing, Portugal
2019/01/01 - 2020/02/01	Coordenadora Bacharelado (Licenciatura) em Administração	Universidade do Vale do Rio dos Sinos - Campus de Porto Alegre, Brazil
2015/07/01 - 2018/12/20	Gerente Acadêmica (Campus Porto Alegre e Licenciaturas EaD)	Universidade do Vale do Rio dos Sinos - Campus de Porto Alegre, Brazil

Others

	Category Host institution	Employer
2013/03/01 - 2015/06/30	Coordenadora de Marketing	Universidade do Vale do Rio dos Sinos, Brazil
2009/07/01 - 2013/02/20	Consultoria em Marketing e Negócios	Centro Universitário Feevale, Brazil

Contract

	Designation	Funders
2020/08/24 - Current	Employee choices of Service Recovery Choice of Service Recovery Researcher	City University of London Bayes Business School Ongoing
2023/01/10 - 2024/07/10	Artificial Intelligence and its impacts on consumer behavior in retail AIretail Principal investigator Instituto Português de Administração de Marketing de Lisboa, Portugal	ENSILIS Educação e Formação Unipessoal Lda Ongoing

Publications

Journal article

Mellina da Silva Terres; Simoni F. Rohden; Letícia Vedolin Sebastião. "COVID-sumers: consumers’ feelings due Covid-19 pandemic in Brazil and potential implications for services marketing". International Journal of Pharmaceutical and Healthcare Marketing (2024): http://dx.doi.org/10.1108/ijphm-04-2022-0034. 10.1108/ijphm-04-2022-0034 Maria Eulália Vinadé Chagas; Vanessa Cristina Jacovas; Taís de Campos Moreira; Hilda Maria Rodrigues Moleda Constant; Simoni Fernanda Rohden; Suelen Stiehl Alves; Fernando Santini; et al. "Are We Adequately Measuring Patient Satisfaction with Telemedicine? A Systematic Review with a Meta-Analysis". Telemedicine and e-Health (2024): http://dx.doi.org/10.1089/tmj.2023.0530. 10.1089/tmj.2023.0530 Joana Boesche Tomazelli; Simoni F. Rohden; Lélis Balestrin Espartel. "The effect of social proximity, attribution, and guilt on accepting dysfunctional customer behavior". Service Business (2024): https://doi.org/10.1007/s11628-024-00556-0. 10.1007/s11628-024-00556-0 Simoni F. Rohden; Lélis Balestrin Espartel. "Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents". Electronic Commerce Research (2024): https://doi.org/10.1007/s10660-024-09808-7. 10.1007/s10660-024-09808-7 Cassiano Tressoldi; Lélis Balestrin Espartel; Simoni F. Rohden. "Authentic brand positioning or woke washing? LGBTQI+ consumer perceptions of brand activism". Equality, Diversity and Inclusion: An International Journal (2023): https://doi.org/10.1108/EDI-05-2022-0126. 10.1108/EDI-05-2022-0126 Simoni F. Rohden; Cristiane Pizzutti. "Consumer discrimination in service recovery situations". Marketing Intelligence & Planning (2023): https://doi.org/10.1108/MIP-07-2022-0305. 10.1108/MIP-07-2022-0305 Mateus Canniatti Ponchio; Simoni Fernanda Rohden; Frederike Budiner Mette. "Perceived financial well-being as antecedent of psychological well-being: evidence from Brazil". ReMark - Revista Brasileira de Marketing (2023): https://doi.org/10.5585/remark.v21i5.21579. 10.5585/remark.v21i5.21579 Simoni F. Rohden; Diully Garcia Zeferino. "Recommendation agents: an analysis of consumers’ risk perceptions toward artificial intelligence". Electronic Commerce Research (2022): https://doi.org/10.1007/s10660-022-09626-9. 10.1007/s10660-022-09626-9 Simoni F Rohden; Sofia Alexandra Vieira Simão; Diego Costa Pinto. "Natural claims and sustainability: The role of perceived efficacy and sensorial expectations". Sustainable Production and Consumption 34 (2022): 505-517. http://dx.doi.org/10.1016/j.spc.2022.09.026. 10.1016/j.spc.2022.09.026 "Online service failure: how consumers from emerging countries react and complain". Journal of Consumer Marketing 39 1 (2022): 44-54. http://dx.doi.org/10.1108/jcm-01-2021-4366. 10.1108/jcm-01-2021-4366 Thiago S. Glasenapp; Simoni F. Rohden; Lucas B. Dorneles; Cristiane Pizzutti. "Service provision during the Covid-19 pandemic: Impact on customer well-being and repurchase intention". RAM. Revista de Administração Mackenzie 23 3 (2022): https://doi.org/10.1590/1678-6971/eramg220401.en. 10.1590/1678-6971/eramg220401.en Mellina Da Silva Terres; Simoni F. Rohden; Letícia Vedolin; Bárbara Foiato Hein Machado; Karen Magnus; Agnes Altmann; Dieine Estela Bernieri Schiavon. "Pandemia de COVID-19: trilhas para pesquisas futuras em marketing envolvendo o papel regulatório do consumo pró-social". Revista Brasileira de Marketing (2020): https://doi.org/10.5585/remark.v19i3.17103. 10.5585/remark.v19i3.17103 "Explanatory mechanisms of the decision to buy on credit: The role of materialism, impulsivity and financial knowledge". Journal of Behavioral and Experimental Finance (2019): http://dx.doi.org/10.1016/j.jbef.2018.10.002. 10.1016/j.jbef.2018.10.002 "Intenções de recompra e confiança do consumidor on-line". Revista de Ciências da Administração (2016): http://dx.doi.org/10.5007/2175-8077.2016v18n45p9. 10.5007/2175-8077.2016v18n45p9 Rohden, Simoni Fernanda; Matos, Celso Augusto; Curth, Marcelo Curth. "Intenções de recompra e confiança do consumidor on-line". (2016): https://periodicos.ufsc.br/index.php/adm/article/view/2175-8077.2016v18n45p9. Rohden, Simoni Fernanda; Durayski, Fernanda; Teixeira, Ana Paula Pydd; Montelongo Flores, Alfredo; Rossi, Carlos Alberto Vargas. "Consumo colaborativo : economia, modismo ou revolução?". (2015): http://hdl.handle.net/10183/148056.

Thesis / Dissertation

Rohden, Simoni Fernanda. "The effects of compensation and social class comparisons among customers in service recovery settings". PhD, 2019. http://hdl.handle.net/10183/202425. Rohden, Simoni Fernanda. "As consequências da satisfação do consumidor em contextos de falha e recuperação de serviços online: um estudo intercultural em países emergentes". Master, 2013. http://www.repositorio.jesuita.org.br/handle/UNISINOS/3426.