Personal identification

Full name
Zaila Maria Oliveira

Citation names

  • Oliveira, Zaila

Author identifiers

Ciência ID


Mobile phone
  • 913897281 (Personal)
Degree Classification
Gestão (Doutoramento)
Major in Especialidade: Marketing e Estratégia
Universidade do Porto Faculdade de Economia, Portugal
"Aferição de Métodos de Medição da Imagem de Destino Turístico." (THESIS/DISSERTATION)

Teaching in Higher Education

Host institution
2023/09/18 - Current Invited Assistant Professor (University Teacher) Instituto Politécnico do Porto, Portugal
2022/09/01 - Current Assistant Professor (University Teacher) Universidade da Maia, Portugal
2022/02/22 - 2023/08/31 Invited Assistant Professor (University Teacher) Universidade de Aveiro, Portugal


Book chapter
  1. Oliveira, Zaila; Teixeira, S.; Teixeira, Sandrina F.. "The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern". In Sustainable Consumption Experience and Business Models in the Modern World, 165-189. 2024.
  2. Oliveira, Zaila; Teixeira, S.; Pratas, J.. "The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs". In Connecting With Consumers Through Effective Personalization and Programmatic Advertising, 243-267. 2024.
  3. Barbosa, Belem; Oliveira, Zaila; Teixeira, Sandrina F.; Gomes, Vasco Paço. "Understanding Google Ads Metrics for SME". In Advances in Marketing, Customer Relationship Management, and E-Services, 123-144. 2021.
Conference paper
  1. Teixeira S.; Oliveira, Zaila. Corresponding author: Teixeira S.. "Mobile Marketing determinants in consumer's purchase intention". Praga, 2023.
    In press
  2. Pratas, Joaquim; Amorim, C.; Oliveira, Zaila; Carlos, V.; Reis, J.. "Retail Chatbots main topics and research over time: A bibliometric and content analysis.". Praga, 2023.
    In press
  3. Flávia Rodrigues; José Luís Reis; Sandrina Teixeira; Oliveira, Zaila. "Website analysis to improve the performance of companies and the relationship with their customers, in time of the COVID19 pandemic: the case study of the MO brand". Cuenca, 2023.
  4. Pratas, J.; Oliveira, Zaila. Corresponding author: Pratas, J.. "QR codes research in marketing: A bibliometric and content analysis". Santiago de Compostela, 2022.
  5. Oliveira, Zaila. "Explorando as mudanças no comportamento do consumidor online: os impactos da pandemia no comportamento de compra dos brasileiros". Aveiro, 2022.
  6. Oliveira, Zaila. "Tourism Segmentation: City Marketing in Environmental Tourism, the case of the TAMAR Project". Porto, 2021.
  7. "A imagem turística de Portugal no Brasil: a influência dos atributos na formação da imagem de um destino turístico". 2008.
Journal article
  1. Alireza Shabani shojaei; Belem Barbosa; Oliveira, Zaila; Ana Maria Regalo Coelho. "Perceived greenwashing and its impact on eco-friendly product purchase". Tourism & Management Studies 20 2 (2024):
  2. Barbosa, B.; Oliveira, Zaila; Chkoniya, V.; Mahdavi, Mehdi. "Significance of verbal and visual cues in communicating perfume properties over the Internet". Observatorio (OBS*) 17 4 (2023): 88-106.
    Open access • Published
  3. Teixeira, Sara; Oliveira, Zaila; Teixeira, Sandrina; Teixeira, S.. "Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics". Sustainability 15 20 (2023):
  4. Oliveira, Zaila; Silva, A. F.; Teixeira, S.. "Factors Affecting the Relationship between Brands and Digital Consumer in Portugal". International Journal of Marketing, Communication and New Media 11 20 (2023): 226-256.
    Open access • Published
  5. Sandrina Teixeira; Belem Barbosa; Hugo Cunha; Zaila Oliveira. "Exploring the Antecedents of Organic Food Purchase Intention: An Extension of the Theory of Planned Behavior". Sustainability 14 1 (2021): 242-242. http://dx.doi.org/10.3390/su14010242.
  6. Barbosa, B.; Mahdavi, M.; Oliveira, Z.; Chkoniya, V.. "Buying perfume in the digital age: A study on e-shoppers’ perceptions and typologies". Asian Journal of Business and Accounting 14 1 (2021): 1-32. http://www.scopus.com/inward/record.url?eid=2-s2.0-85111939629&partnerID=MN8TOARS.
  7. "Eu não vejo, mas Sou Vista- um estudo sobre o consumo de roupas por pessoas com deficiência visual". REMARK. REVISTA BRASILEIRA DE MARKETING 19 (2020): 197-215. http://dx.doi.org/10.5585/remark.v19i1.17140.
  8. Mahdavi, M.; Barbosa, B.; Oliveira, Z.; Chkoniya, V.. "Sounds of scents: olfactory-auditory correspondences in the online purchase experience of perfume,Sons do aroma: Correspondências olfativas-auditivas nas experiências de compra online de perfume". Revista Brasileira de Gestao de Negocios 22 4 (2020): 836-853. http://www.scopus.com/inward/record.url?eid=2-s2.0-85098159219&partnerID=MN8TOARS.
  9. "Comportamento de Compra do Consumidor em Mercados de Moda Informa". REVISTA GESTÃO EM ANÁLISE 8 (2019): 149-162.
  10. "Scents of celebrities: Endorsers? impact on buyers? online perfume purchase". Management & Marketing. Challenges for the Knowledge Society 14 (2019): 304-317. http://dx.doi.org/10.2478/mmcks-2019-0022.