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Sandra Maria Correia Loureiro is a Full Professor of Marketing. Stanford University, together with the publishing house Elsevier and SciTech Strategies, has created a ranking of 2% of the best scientists in the world. It contains 159,648 names. Sandra Loureiro belongs to that 2%. Within the top 2%, Sandra Loureiro is the only Portuguese that belongs to the very core top group of the first 100 scientists all over the world in Economics & Business (marketing and Sport, Leisure & Tourism). She is nº 1 in Economics & Business in Portugal and holds position 23 (MARKETING) in the world in a group of 13180 top scientists in Economics & Business. Sandra Loureiro has about 400 international publications including journal articles conference proceedings, and books. Her current research interests include consumer-brand relationships, brand coolness, tourism marketing, and marketing related to immersive technologies (e.g., VR, AR, AI). Her papers have been published in a variety of peer-reviewed journals including the Journal of Marketing, Journal of Retailing, Tourism Management, Journal of Travel Research, Journal of Business Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management Psychology and Marketing, Journal of Sustainable Tourism, Journal of Cleaner Production, Journal of Travel and Tourism Marketing, International Journal of Tourism Research, Journal of Brand Management, Journal of service management. Her work has also been presented at respected international conferences such as EMAC, ANZMAC, and KAMS-GMC. Sandra serves as a reviewer for several international journals and conferences and has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology). She won the 2012 Best Paper Premier Award presented at the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing) and won the 2014 Highly Commended Paper Award at the 7th EuroMed Conference and EuroMed Research Business Institute (EMRBI) and again at the 9th EuroMed Conference. She has been recognized as a reviewer: Outstanding contribution in reviewing the quality of the Journal for Tourism Management 2015 Best Reviewer Award by Psychology & Marketing for the year 2021Excellent Service Award 2021 Global Fashion Management Conference at Seoul-2021 KSMS International Conference for Uncompromising Service as a Conference Co-Chair. Sandra is on the editorial board of the International Journal of Hospitality Management, Current Issues in Tourism, Journal of Service Theory and Practice, the Journal of Promotion Management, The Service Industries Journal, Spanish Journal of Marketing. International invitations for lectures and seminars: Rollins College (USA), Simmons College-USA(Boston-Massachusetts), Younsei University-South Korea (Seoul), Visiting University of Warsaw (Poland), Vienna University (Austria), Sapienza-University of Rome (Italy), University of Malta (Malta), Universidad Autonoma de Madrid, Universidad de Valencia, Universidad de Zaragoza, Univ), University of Michigan (USA), Bournemouth University (UK), University of Essex (Essex Business School) (UK), IPADE Business School (Mexico), Bristol University (UK), IBS- ICFAI Business School Hyderabad (INDIA), SemeAd, Seminários em Administração da Universidade de São Paulo (Brazil), Keynote speaker at CMC-26th International Conference on Corporate and Marketing Communications (CMC2022) was hosted by the University of Nicosia (UNIC), NOVA-business School (Portugal), ISEG-University of Lisbon, Guest speaker at INSEAD-ABU Dhabi. Sandra has also participated in Zoom webinars and in-person interviews for newspapers, magazines, and TV where she exposes the social implications of her research (e.g., Briefing, DINHEIRO VIVO, Publico, Journal Económico).
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Identification

Personal identification

Full name
Sandra Maria Correia Loureiro

Citation names

  • Loureiro, Sandra
  • Loureiro, Sandra Maria Correia
  • Loureiro, S. M. Correia

Author identifiers

Ciência ID
4919-D40E-14E6
ORCID iD
0000-0001-8362-4430

Email addresses

  • sandramloureiro@netcabo.pt (Professional)

Telephones

Telephone
  • 962906208 (Professional)

Addresses

  • ISCTE-Instituto Universitário de Lisboa, Marketing, Operations and General Management Department. Av. Forças Armadas , 1649-026 , Lisboa, Lisboa, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Spanish; Castilian Upper intermediate (B2) Advanced (C1) Intermediate (B1) Proficiency (C2) Advanced (C1)
English Proficiency (C2) Proficiency (C2) Advanced (C1) Proficiency (C2) Proficiency (C2)
French Beginner (A1) Intermediate (B1) Beginner (A1) Upper intermediate (B2) Intermediate (B1)
Portuguese (Mother tongue)
Education
Degree Classification
2016
Concluded
 Provas de agregação (Título de Agregado)
Universidade de Aveiro, Portugal
"Consumer-brand multiple relationships: foundation and state of the art" (THESIS/DISSERTATION)
 Aprovado por unanimidade
2002 - 2006
Concluded
 Marketing e Comércio Internacional (Doutoramento)
Universidad de Extremadura, Spain
"Gestión de la Calidad en el Turismo Rural" (THESIS/DISSERTATION)
 Sobresaliente cum laude por unanimidad
2002 - 2004
Concluded
 Diploma de Estudos Avançados e suficiência investigadora (Outros)
Universidad de Extremadura, Spain
 Sobresaliente
2000 - 2002
Concluded
 Sociologia Económica e das Organizações (Mestrado)
Universidade de Lisboa Instituto Superior de Economia e Gestão, Portugal
"Mudanças técnico-organizacionais e recursos humanos - Estudo de caso numa empresa do sector papeleiro português" (THESIS/DISSERTATION)
 Aprovado por unanimidade - Média do curso de Mestr
1997
Concluded
 Formação Pedagógica de Formadores (Curso de Especialização Tecnológica)
Instituto do Emprego e Formação Profissional, Portugal
 Apto com certificado nºEDF 399/98 DL
1985 - 1991
Concluded
 Engenharia Química (Licenciatura)
Major in Química Aplicada
Universidade de Lisboa Instituto Superior Técnico, Portugal
 Média 12 valores e Projecto 16 valores
1985
Concluded
 Ensino de Física e de Química no 3.º Ciclo do Ensino Básico e no Ensino Secundário (Ensino secundário)
Escola Secundária D. Pedro V, Portugal
 Média 16,2 valores - Área vocacional 17 valores
Affiliation

Science

Category
Host institution 		Employer
2012 - Current Researcher (Research) ISCTE-IUL Business research unit (BRU/UNIDE), Portugal
2006 - Current Researcher (Research) SOCIUS - ISEG (Universidade Técnica de Lisboa), Portugal
2007 - 2012 Researcher (Research) GOVCOOP Universidade de Aveiro, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2023/03/03 - Current Full Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
2019/06/01 - 2023/03/02 Associate Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
ISCTE-Instituto Universitário de Lisboa, Portugal
2012/09/08 - 2019/05/31 Assistant Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
2009 - 2012 Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2007 - 2009 Invited Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
2007 - 2007 Associate Professor (University Teacher) Universidade Lusófona de Humanidades e Tecnologias, Portugal
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2005 - 2007 Teacher Coordinator (Polytechnic Teacher) ISCAD Instituto de Estudos Superiores de Contabilidade (Grupo Lusófona), Portugal
2001 - 2006 Assistant Professor (University Teacher) Universidade Lusófona de Humanidades e Tecnologias, Portugal
1998 - 2006 Invited Assistant Professor (University Teacher) Instituto Superior de Humanidades e Tecnologias - Grupo Lusófona, Portugal

Other Careers

Category
Host institution 		Employer
1996 - 1998 Professor do ensino básico e secundário (Professor do ensino básico e secundário) Escola Secundária nº1 de Loures, Portugal
1995 - 1996 Professor do ensino básico e secundário (Professor do ensino básico e secundário) Escola Básica 2-3 ciclo da Póvoa de Santo Adrião, Portugal
Escola Básica 2-3 ciclo da Póvoa de Santo Adrião, Portugal
1994 - 1995 Professor do ensino básico e secundário (Professor do ensino básico e secundário) Escola Secundária de Odivelas, Portugal
Escola Secundária de Odivelas, Portugal
1993 - 1994 Professor do ensino básico e secundário (Professor do ensino básico e secundário) Escola Secundária Dr. António de Carvalho Figueiredo - Loures, Portugal
1992 - 1993 Professor do ensino básico e secundário (Professor do ensino básico e secundário) Escola Secundária José Gomes Ferreira - Lisboa, Portugal
1991 - 1992 Professor do ensino básico e secundário (Professor do ensino básico e secundário) Escola Secundária Eça de Queirós - Lisboa, Portugal

Others

Category
Host institution 		Employer
1998 - 2000 Formação Profissional CIVEC CIVEC (Indústria do Vestuário), Portugal
1995 - 1999 Formação Profissional Centro de Formação Profissional de Sete Rios, Portugal
Projects

Contract

Designation Funders
2021/12/01 - Current Project COSME (European Union) Programme Boosting the uptake of digitalisation, innovation and new technologies in tourism through transnational cooperation and capacity building Relaunching European smart and Sustainable Tourism models Through digitalization and INnovative technoloGies
COS-TOURINN-2020-3-04
Principal investigator
ISCTE-Instituto Universitário de Lisboa, Portugal
Ongoing
2020 - Current Project FCT PTDC/EGE-OGE/5570/2020 (WhatsNew@VR)
PTDC/EGE-OGE/5570/2020
Principal investigator
ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
Ongoing
2018 - Current Network for innovative aromatic-based products improving animal and human health
COST Action Proposal OC-2017-1-22414
Researcher
Ongoing
2018 - Current International project European Union 2018 EAPA 1068/2018-TABS
International project European Union 2018 EAPA 1068/2018-TABS
Researcher
ISCTE-Instituto Universitário de Lisboa, Portugal
Ongoing
2017 - Current Cruiser@VR-Using virtual reality to augment cruise passengers’ experience while visiting Lisbon
029148
029148
Principal investigator
N/A
2021/11/01 - 2024 Project Call: H2020-LC-GD-2020: Digital platforms to create an ecosystem for citizen participation, deliberation and open innovation in european green deal
SEP-210727501
Principal investigator
Ongoing
2010 - 2014 CREST: consumer- website brand relationship
PTDC/EGE-ECO/121862/2010
Principal investigator
GOVCOOP Universidade de Aveiro, Portugal
Concluded
2012 - 2013 International Project on ecological attitudes and marketing 2012
Project FCT 2017 Cruiser@VR-Using virtual reality to augment cruise passengers’ experience while visiting Lisbon. Project coordinator: Sandra Loureiro
Project FCT 2017 Cruiser@VR-Using virtual reality to augment cruise passengers experience while visiting Lisbon. Project coordinator: Sandra Loureiro
Researcher
N/A
Concluded
2009 - 2012 Funerary practices in Alentejo’s Recent Prehistory and socio-economic proceeds of heritage rescue projects
PTDC/HIS-ARQ/114077/2009
Researcher
SOCIUS - ISEG (Universidade Técnica de Lisboa), Portugal

Instituto Politécnico de Tomar, Portugal
Associação para a Inovação e Desenvolvimento da FCT
Concluded
2009 - 2012 HOMECARE (2009)–Clinical Continuity by Integrated Care
HOMECARE (2009)–Clinical Continuity by Integrated Care
HOMECARE (2009)Clinical Continuity by Integrated Care
Researcher
GOVCOOP Universidade de Aveiro, Portugal
 União Europeia
Concluded
2009 - 2012 Evaluating perceptions, attitudes and behaviours related to internationalization and marketing orientation in Portuguese organisations in health care and wellness sectors and their impact on organisational performance
FCT PTDC/EGE-GES/115877/2009
Researcher
GOVCOOP Universidade de Aveiro, Portugal
Concluded
2008 - 2012 The overall rural tourism experience and sustainable local community development
PTDC/CS-GEO/104894/2008
Researcher
GOVCOOP Universidade de Aveiro, Portugal
Concluded

Other

Designation Funders
2023 - Current TOURSUS-EU: HORIZON-MSCA-2022-PF-01, Funding scheme: HORIZON-TMA-MSCA-PF-EF, Proposal ID: 101110114 (internal reference number: SEP-210882786), Acronym: TOURSUS-EU.
HORIZON-TMA-MSCA-PF-EF, Proposal ID: 101110114 (internal reference number: SEP-210882786)
Supervisor
ISCTE-Instituto Universitário de Lisboa, Portugal
2023 - Current POSTERITY-Pioneering cOnSumer exTEnded RealITY: HORIZON-CL4-2023-HUMAN-01-CNECT (RIA)
POSTERITY-Pioneering cOnSumer exTEnded RealITY: HORIZON-CL4-2023-HUMAN-01-CNECT (RIA)
Principal investigator
Not funded
2020/02/01 - Current European Union project COVID-COM) 2020- CORONAVIRUS COMMUNICATION: EFFECTIVE MANAGEMENT OF CONTROLLABLE AND NON-CONTROLLABLE COMMUNICATION FOR IMPROVED RESULTS
COVID-COM 2020
Researcher
Universidad Autónoma de Madrid, Spain
Ongoing
Outputs

Publications

Book
  1. Timothy Jung; tom Dieck, M.C.; Loureiro, Sandra Maria Correia. Extended Reality and Metaverse: Immersive Technology in Times of Crisis. 2023.
  2. Loureiro, Sandra Maria Correia. Exploring the Power of Electronic Word-of-Mouth in the Services Industry. United States: IGI-Global. 2020.
    Published • 10.4018/978-1-5225-8575-6 • Editor
  3. Loureiro, Sandra Maria Correia. Managerial Challenges and Social Impacts of Virtual and Augmented Reality. United States: IGI-Global. 2020.
    Published • 10.4018/978-1-7998-2874-7 • Editor
  4. Loureiro, S.M.C.. Consumer-brand relationship: Foundation and state-of-the-art. 2012.
    10.4018/978-1-4666-2524-2.ch020
Book chapter
  1. Rodrigues, M.B.; Loureiro, Sandra Maria Correia; Dias, M.S. . Corresponding author: Loureiro, Sandra Maria Correia. "Cinematic Virtual Reality: How Emotional Responses vary across Movie Genre and Technological Format". In Extended Reality and Metaverse: Immersive Technology in Times of Crisis, edited by timothy jung; tom Dieck, M.C.; Loureiro, Sandra Maria Correia. 2023.
  2. Loureiro, Sandra Maria Correia; Nascimento, Jorge. "The impact of Augmented and Virtual Reality for Sustainable Tourism". In Extended Reality and Metaverse: Immersive Technology in Times of Crisis, edited by timothy jung; tom Dieck, M.C.; Loureiro, Sandra Maria Correia. Springer, 2023.
  3. Loureiro, Sandra Maria Correia; João Guerreiro; Joana Vilar. "How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits". In Extended Reality and Metaverse: Immersive Technology in Times of Crisis, edited by timothy jung; tom Dieck, M.C.; Loureiro, Sandra Maria Correia. 2023.
  4. Raouf, R.; Ramkisson, H.; Hollebeek, L.; Loureiro, Sandra Maria Correia. "Customer Engagement in Tourism and Hospitality Research". In Customer engagement in Tourism Marketing. 2023.
    Published
  5. Loureiro, Sandra Maria Correia. Corresponding author: Loureiro, Sandra Maria Correia. "Artificial Intelligence and Extended Reality in Luxury Fashion Retail: Analysis and Reflection". In Augmented Reality and Artificial Intelligence: The Fusion of Advanced Technologies, edited by Vladimir Geroimenko. Springer, 2023.
  6. Raouf Ahmad Rather; Haywantee Ramkissoon; Linda D. Hollebeek; Sandra Maria Correia Loureiro. "Customer engagement in tourism and hospitality research". 2023.
    10.4337/9781802203943.00010
  7. Rodrigues, M.B.; Loureiro, Sandra Maria Correia; Dias, M.S.. "Cinematic Virtual Reality: How Emotional Responses vary across Movie Genre and Technological Format". In Extended Reality and Metaverse: Immersive Technology in Times of Crisis. Springer, 2023.
    Published
  8. Nascimento, J.; Loureiro, Sandra Maria Correia. "The impact of Augmented and Virtual Reality for Sustainable Tourism". In Extended Reality and Metaverse: Immersive Technology in Times of Crisis. 2023.
    Published
  9. Loureiro, Sandra Maria Correia; Guerreiro, J.; Villar, J. "How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits". In Extended Reality and Metaverse: Immersive Technology in Times of Crisis. 2023.
    Published
  10. Raouf, R.; Ramkisson, H.; Hollebeek, L.; Loureiro, Sandra Maria Correia. "Customer Engagement in Tourism and Hospitality Research". In Handbook of Customer engagement in Tourism Marketing. . Edward Elgar, 2023.
    Published
  11. Loureiro, Sandra Maria Correia. "Artificial Intelligence and Extended Reality in Luxury Fashion Retail: Analysis and Reflection". In Augmented Reality and Artificial Intelligence: The Fusion of Advanced Technologies. Springer, 2023.
    Published
  12. Eduardo Moraes Sarmento; Sandra Maria Correia Loureiro; Namércio Cunha. "Exploring co-creation process in the wineries". 2022.
    10.4324/9781003143628-8
  13. Sandra Maria Correia Loureiro. "Virtual wine tourism experiences". 2022.
    10.4324/9781003143628-51
  14. João Guerreiro; Sandra Maria Correia Loureiro; Guerreiro, J; Loureiro, Sandra Maria Correia. "Unraveling E-WOM Patterns Using Text Mining and Sentiment Analysis". In Exploring the Power of Electronic Word-of-Mouth in the Services Industry, edited by Loureiro, Sandra, 88-100. United States: IGI-Global, 2022.
    Published • 10.4018/978-1-6684-6303-1.ch024
  15. Loureiro, Sandra Maria Correia. Corresponding author: Loureiro, Sandra Maria Correia. "Virtual wine tourism experiences". In Routledge Handbook of Wine Tourism, edited by Saurabh Kumar Dixit. 2022.
  16. Sandra Maria Correia Loureiro; Muhammad Ashfaq; Mariana Oliveira Berga Rodrigues. "AI Meaning and Applications in the Consumer Sector of Retailing, Hospitality, and Tourism". 291-303. {IGI, 2021.
    10.4018/978-1-7998-6985-6.ch013
  17. Ferreira, Mónica; Loureiro, Sandra Maria Correia; Pereira, Hélia. "Virtual Reality and Artificial Intelligence: Co-creation Process Between Consumers and Firms in an Area of Smart Cities". In Augmented Reality and Virtual Reality, 239-250. Springer International Publishing, 2021.
    10.1007/978-3-030-68086-2_18
  18. Loureiro, Sandra Maria Correia; Bilro, Ricardo G.; Angelino, Fernando. "Creating Memories and Engagement in College Student Through Virtual Reality". In Augmented Reality and Virtual Reality, 167-179. Springer International Publishing, 2021.
    10.1007/978-3-030-68086-2_13
  19. Loureiro, Sandra Maria Correia; Correia, Carolina; Guerreiro, João. "The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket". In Augmented Reality and Virtual Reality, 17-28. Springer International Publishing, 2021.
    10.1007/978-3-030-68086-2_2
  20. Loureiro, Sandra Maria Correia. "The Use of Augmented Reality to Expand the Experience in Museums". In Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain. 2021.
    Published
  21. Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; Angelino, Fernando José de Aires. "Implications of Gamification and Virtual Reality in Higher Education". In Managerial Challenges and Social Impacts of Virtual and Augmented Reality, 111-124. United States: IGI Global, 2020.
    10.4018/978-1-7998-2874-7.ch007
  22. Loureiro, Sandra Maria Correia; Sarmento, E.M.; Rosário, E.M.. "Incorporating VR, AR, and Related Technologies in the Tourism Industry". In Managerial Challenges and Social Impacts of Virtual and Augmented Reality, edited by Loureiro, Sandra, 211-233. United States: IGI-Global, 2020.
    Published • 10.4018/978-1-7998-2874-7.ch013
  23. Loureiro, Sandra Maria Correia; Japutra, Arnold; Bilro, R.G.. "Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and its Impacts on Society". In Managerial Challenges and Social Impacts of Virtual and Augmented Reality, edited by Loureiro, Sandra Maria Correia, 252-265. United States: IGI-Global, 2020.
    Published • 10.4018/978-1-7998-2874-7.ch015
  24. Loureiro, Sandra Maria Correia; Langaro, D.; Soares, A.. "When Consumers' Complaints Fall Into Public Domain: Negative e-WOM on Social Media". In Exploring the Power of Electronic Word-of-Mouth in the Services Industry, edited by Loureiro, Sandra Maria Correia; H. Kaufmann, 124-137. United States: IGI-Global, 2020.
    Published • 10.4018/978-1-5225-8575-6.ch008
  25. Loureiro, Sandra Maria Correia; Ferreira, M. M.; Pereira, H. G.. "Communication Tools in the Customer's Journey: Application to the Tourism Sector". In Exploring the Power of Electronic Word-of-Mouth in the Services Industry, edited by Loureiro, Sandra Maria Correia; H. Kaufmann, 288-316. United States: IGI-Global, 2020.
    Published • 10.4018/978-1-5225-8575-6.ch016
  26. Loureiro, Sandra Maria Correia; Bilro, R. G.. "Be or Not Be Online Engaged: Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers". In Exploring the Power of Electronic Word-of-Mouth in the Services Industry, edited by Loureiro, Sandra Maria Correia; H. Kaufmann, 18-34. United States, 2020.
    Published • 10.4018/978-1-5225-8575-6.ch002
  27. Loureiro, Sandra Maria Correia; Bilro. R.G.. "Exploring consumer-brand engagement at online environments designed for tourism". In Management, Tourism, Culture. Poland: Akademia Ignatianum w krskezia, 2020.
    Accepted
  28. Loureiro, Sandra Maria Correia. "Virtual reality, augumented reality and tourism experience". In The Routledge Handbook of Tourism Experience Management and Marketing, edited by Saurabh Kumar Dixit, 439-452. United Kingdom: Routledge, 2020.
    Published
  29. Cayolla, Ricardo; Loureiro, Sandra; Reis, José Luís. "Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?". In Smart Innovation, Systems and Technologies, 341-349. Singapore: Springer Singapore, 2020.
    Published • 10.1007/978-981-15-1564-4_32
  30. Sandra Maria Correia Loureiro. "Smart Store Base Grocery". In Facilitating Future Forecasting Profit. United States, 2020.
    10.4018/978-1-7998-2874-7.ch016
  31. Sandra Maria Correia Loureiro; F?bia P. Fino. "Embedding Virtual Reality and Artificial Intelligence in Integrated Marketing Communications". United States, 2020.
    10.4018/978-1-7998-2874-7.ch002
  32. Sandra Maria Correia Loureiro. "Managerial Challenges in VR and AR in Asia". United States, 2020.
    10.4018/978-1-7998-2874-7.ch003
  33. Sandra Maria Correia Loureiro. "Insight About the Use of AR and VR for Trainees". In The Case of Bosch Company. United States, 2020.
    10.4018/978-1-7998-2874-7.ch011
  34. Loureiro, Sandra. "Social Media in Gastronomic Tourism: Tourists’ lifestyle and foodservice tendencies in social media". In Handbook of Gastronomic Tourism. Routledge, 2019.
    Published
  35. Loureiro, Sandra. "Overview of underpinnings of tourism impacts: the case of Lisbon destination". In The Routledge Hndbook of Tourism Impacts: Theoretical and Applied Perspectives, 49-61. Routledge, 2019.
    Published
  36. Loureiro, Sandra. "Corporate Social Responsible Luxury: Reality or Fad?". In Corporate Social Responsibility (CSR): Practices, Issues and Global Perspectives, 193-214. NOVA publisher, 2018.
    Published
  37. Loureiro, Sandra. "Psychological behavior of generation Y: living between real and virtual reality". In Millennials: Characteristics, Trends and Perspectives, 67-90. NOVA publisher, 2018.
    Published
  38. Loureiro, Sandra. "How Corporate Social Responsibility can influence brand equity". In Advances in Business and Management, 159-184. Routledge, 2018.
    Published
  39. Loureiro, Sandra. "Analyzing the Effect of Socio-Political Context on Tourism: Perceptions of Young Tourists in Greece, Portugal and Israel". In ICTH 2018: 20th International Conference on Tourism and Hospitality, World Academy of Science, Engineering and Technology, International Science Index, Social and Business Sciences. Japan, 2018.
    Published • ICTH 2018: 20th International Conference on Tourism and Hospitality, World Academy of Science, Engineering and Technology, International Science Index, Social and Business Sciences
  40. Sandra M. Correia Loureiro; Sandra Maria Correia Loureiro. "Loving and Hating Brands". In Multiple Relationships Between Consumers and Brands. United States, 2018.
    10.4018/978-1-5225-7116-2.ch021
  41. Loureiro, Sandra. "The impact of generation y’s customer experience on emotions: online banking sector". In Creativity in Intelligent Technologies and Data Science, 616-639. Springer, 2017.
    Published • 10.1007/978-3-319-65551-2_45
  42. Loureiro, Sandra. "Relationship Marketing on Social Software Platforms". In Handbook of Consumer Behaviour in Hospitality and Tourism, 1-16. Routledge - Taylor and Francis Group Publishing, 2017.
    Published
  43. Loureiro, Sandra. "Consumption and well-being: collecting experiences rather than material possessions". In Socio-economic Perspectives on Consumer Engagement and Buying Behavior, 247-277. United States: IGI Global, 2017.
    Published
  44. Loureiro, Sandra. "Customers’ online interaction experiences with fashion brands: e-information and e-buying". In E-Business-State of the Art of ICT Based Challenges and Solutions. InTech, 2017.
    Published
  45. Loureiro, Sandra. "Fashion Luxury Brands: Bridging the Gaps between Cutting-Edge Fashion and Corporate Social Responsibility Concerns". In Luxury Fashion Retail Management, 185-198. Springer, 2017.
    Published • 10.1007/978-981-10-2976-9_11
  46. Sandra Maria Correia Loureiro. "Consumption and Well-Being". In Collecting Experiences Rather Than Material Possessions. United States, 2017.
    10.4018/978-1-5225-2139-6.ch012
  47. Francisco J. Miranda; Sergio Rubio; Antonio Chamorro; Sandra M. Loureiro; Miranda, Francisco Javier; Rubio, Sergio; Chamorro, Antonio; Loureiro, Sandra M. C.. "Analyzing the Use of Social Networks Sites in the Purchasing Decision Process". In Encyclopedia of E-Commerce Development, Implementation, and Management, 1550-1562. United States: IGI Global, 2016.
    Published • 10.4018/978-1-4666-9787-4.ch109
  48. Loureiro, Sandra. "Analyzing the use of social networks sites in the purchasing decision process.". 2016.
    10.4018/978-1-4666-9787-4
  49. Loureiro, Sandra Maria Correia. "Relationship Quality as a Function of Luxury Car Brand Image and Personality". In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 695-699. Germany: Springer International Publishing, 2016.
    10.1007/978-3-319-19428-8_170
  50. Loureiro, Sandra. "The Business of Luxury Brands: Luxury Car Brand Relationship". In Managing Globalization. New Business Models, Strategies and Innovation, 25-49. United Kingdom: Cambridge Scholars Publishing, 2016.
    Published
  51. Loureiro, Sandra. "Relationship Quality in Wine Business to Business Portugal and China". In The Wine Value Chain in China: Global dynamics, marketing and communication in the contemporary Chinese wine market, 163-186. Elsevier – Chandos Publishing, 2016.
    Published
  52. Loureiro, Sandra. "How to achieve subjective well-being through medical tourism: the engagement process through credibility, desire and experience". In Advances in Psychology Research, 1-25. United States: NOVA science publishers, 2016.
    Published
  53. Loureiro, Sandra Maria Correia. "Loving and Hating Brands: Multiple Relationships between Consumers and Brands.". In Advances in Marketing, Customer Relationship Management, and E-Services, 417-438. IGI Global, 2015.
    Published • 10.4018/978-1-4666-6547-7.ch018
  54. Loureiro, Sandra. "Driving information through social network: usefulness and adoption of information about firms in Facebook". In Contemporary issues in tourism & management studies, edited by Célia Ramos. 2015.
    Published
  55. Loureiro, Sandra. "Brand Self-distance vs Brand-self Approach: Multiple Relationships Between Consumers and Brands". In Advances in Psychology Research, 65-86. NOVA science publishers, 2015.
    Published
  56. Loureiro, Sandra. "Effects of Atmospherics on Emotions and Intention with Respect to Involvement under Different Shopping Environments". In Global Branding and Country of Origin: Creativity and Passion. United Kingdom: Routledge, 2015.
    Published
  57. Loureiro, Sandra. "Arqueologia de Salvamento: que valor para a sociedade?". In Perspectivas de Desenvolvimento Sustentável, 83-104. Escolar Editora, 2015.
    Published
  58. Loureiro, Sandra. "Desenvolvimento sustentável e consumismo". In Perspectivas de Desenvolvimento Sustentável, 119-134. scolar editora, 2015.
    Published
  59. Loureiro, Sandra Maria Correia; Pires, Ana Regina; Cayolla, Ricardo. "Consumption, Anti-Consumption and Consumption Communities: The Football Clubs and its Fans". In Advances in Marketing, Customer Relationship Management, and E-Services, 510-536. United States: IGI Global, 2014.
    Published • 10.4018/978-1-4666-5880-6.ch023
  60. Loureiro, Sandra Maria Correia. "Consumer-Brand Relationship: foundation and state of art". In Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, 414-434. United States: IGI Global, 2013.
    Published
  61. Loureiro, Sandra. "The remarkable consumer experience of brands as drivers to a deep consumer-brand relationship.". In Psychology of Branding, 39-52. NOVA publishers, 2013.
    Published
  62. Loureiro, Sandra. "Tourism in rural areas: foundation, quality, and experience". In Visions for Global Tourism Industry - Creating and Sustaining Competitive Strategies, 441-460. InTech, 2012.
    Published
Conference paper
  1. Loureiro, Sandra Maria Correia; Palma, P. de M.; Langaro, Daniela. Corresponding author: Loureiro, Sandra Maria Correia. "EXPLORING HOW TO ENHANCE SMES PRACTICES IN THE TOURISM SECTOR IN TERMS OF SERVICE QUALITY AND SUSTAINABILITY". Paper presented in 16th Euromed conference of the Euromed academy of business research- Business Transformation in Uncertain Global Environments, Vilnius, 2023.
    Published
  2. Gonzáles-Santiago, Marcya; Loureiro, Sandra Maria Correia; Langaro, Daniela. Corresponding author: Gonzáles-Santiago, Marcya. "Cruise Tourism Sustainability and Society: An Exploration of Stakeholders and Practices". Paper presented in 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship, 2023.
  3. Pé-Curto, A.; Loureiro, Sandra Maria Correia; Guerreiro, João. "The grape escape: everything everywhere, all at once". Paper presented in 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship, 2023.
  4. Ajayi, S.; Loureiro, Sandra Maria Correia; Langaro, Daniela. "Innovation and New Technology on Sustainable Consumption in Africa: A Conceptual Framework.". Paper presented in 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship, 2023.
  5. Sarwar, A.; Loureiro, Sandra Maria Correia. "Signaling effects of green marketing mix: An Application of SOR Model". Paper presented in 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship, 2023.
  6. Palma, P.; Loureiro, Sandra Maria Correia; Langaro, D.. "SMEs: Sustainability Self-Diagnostic Tool.". Paper presented in 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship, 2023.
  7. Sarwar, A.; Loureiro, Sandra Maria Correia. "Green Marketing: An Integrative Literature Review". Paper presented in 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship, 2023.
  8. Rodrigues, M.B.; Loureiro, Sandra Maria Correia. "Sustainability in VR: Are my actions authentic?". Paper presented in 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship, 2023.
  9. Sauter, V; Bilro, R. G.; Loureiro, Sandra Maria Correia. "A study of the impact of masstige strategies on brand coolness and brand happiness". Paper presented in 16th Euromed conference of the 16th Euromed academy of business research- Business Transformation in Uncertain Global Environments, 2023.
  10. Rodrigues, A. F.; Loureiro, Sandra Maria Correia; Bilro, R. G.. "The power of connection: exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry". 2023.
  11. Ferreira, Mónica Mendes; Loureiro, Sandra Maria Correia; Bilro, Ricardo G.. Corresponding author: Loureiro, Sandra Maria Correia. "A memorable experience in the metaverse led to a desire to revisit: the moderate role of Kama Muta, arousal, and dominance.". Paper presented in 8th International XR-Metaverse Conference, 2023.
  12. Jorge Pimentel do Nascimento; Loureiro, Sandra Maria Correia. Corresponding author: Loureiro, Sandra Maria Correia. "Disruptive technologies in traditional heritage tourism: How to leverage loyalty with AR". Paper presented in AIRSI 2023: The Metaverse Conference, Zaragoza, 2023.
    Published
  13. Loureiro, Sandra Maria Correia; João Guerreiro. "how attachment affects happiness in the human-iva relationship". Paper presented in AMA-American Marketing Association, 2023.
  14. Loureiro, Sandra Maria Correia; João Guerreiro D814-CC4F-6897. "How attachment affects happiness in the human-iva relationship". Paper presented in AMA-American Marketing Association, Nashville, 2023.
    Published
  15. Loureiro, Sandra Maria Correia; Jorge Nascimento. "Three routes for Sustainable". Paper presented in Conference book Proceedings of ANZMAC Reconnect & Reimagine, 2022.
  16. Loureiro, Sandra Maria Correia; Branca, G.; Rescinity, R.. Corresponding author: Branca, G.. "Are consumers actually willing to pay more for sustainable packaging? A choice-based conjoint analysis". 2022.
    Published
  17. Rodrigues, M.B.; Loureiro, Sandra Maria Correia; Lopes, F. S. . Corresponding author: Rodrigues, M.B.. "How can VR boost inspiration and increase donations.". Paper presented in 15th Euromed conference of the Euromed academy of business research-Sustainable Business Concepts and Practices, 2022.
  18. Loureiro, Sandra Maria Correia; Aleem, A.; Aguiar, M.. "Do memes impact brand coolness perceptions? Examining hedonic versus utilitarian products.". Paper presented in Conference book proceedings of 15th Euromed conference of the Euromed academy of business research-Sustainable Business Concepts and Practices, 2022.
    Published
  19. Loureiro, Sandra Maria Correia; Muratcehajic, D.,. "Should I stay or should I go: key determinants for efficiently retaining a subscribed customer who decided to leave". Paper presented in Conference book proceedings of 15th Euromed conference of the Euromed academy of business research-Sustainable Business Concepts and Practices, 2022.
    Published
  20. Loureiro, Sandra Maria Correia; Akinola, P.O., ; Bilro, Ricardo Godinho. "AI powered social commerce technology and customer experience: a systematic literature review". Paper presented in Conference book proceedings of 15th Euromed conference of the Euromed academy of business research-Sustainable Business Concepts and Practices, 2022.
  21. Ruiz-Equihua, Daniel; Casaló, L.V.; Romero, J.; Loureiro, Sandra Maria Correia. "The use of artificial intelligence in the hospitality industry: understanding customer service interactions with smart speakers". Paper presented in Proceeding of AIRSI 2022, 2022.
  22. Ajayi, S.; Loureiro, Sandra Maria Correia; Langaro, D.. Corresponding author: Loureiro, Sandra Maria Correia. "Implications of new technologies on consumer engagement". Paper presented in Proceeding of AIRSI 2022, 2022.
    Published
  23. M. Rodrigues; Loureiro, Sandra Maria Correia; Lopes, F.. "How VR can Boost Inspiration and Increase Donations". Paper presented in 51th EMAC, 2022.
  24. Gonzáles, M.; Loureiro, Sandra Maria Correia; Langaro, D.. "The impact of new technologies on the cruise travelers experience: a literature review". Paper presented in 14th Euromed conference of the Euromed academy of business research, 2021.
  25. Loureiro, Sandra Maria Correia; Guerreio, J.. "Mapping wine tourism: a systematic literature review.". Paper presented in 14th Euromed conference of the Euromed academy of business research, 2021.
    Published
  26. Nascimento, J.; Loureiro, Sandra Maria Correia. "Green purchase behavior: a systematic review". Paper presented in 14th Euromed conference of the Euromed academy of business research, 2021.
  27. Loureiro, Sandra Maria Correia; Garrotes, P.. "I am so loyal and happy with my Intelligent Virtual Assistant!". Paper presented in AIRSI 2021-Technologies 4.0 in Tourism, Servces & Marketing, 2021.
    Published
  28. Loureiro, Sandra Maria Correia; Ferrera, E..M. S.. "Challenges of a small insular developing state: Cape Verde". Paper presented in INVTUR 2021- Tourism and the Sustainable Development Goals: From Theory to Practice, 2021.
  29. Loureiro, Sandra Maria Correia; Ferreira, EMS. "Exploring emotional states and surprising consumption as drivers of engagement at music festivals". Paper presented in INVTUR 2021- Tourism and the Sustainable Development Goals: From Theory to Practice, 2021.
  30. Loureiro, Sandra Maria Correia. "Encouraging the return to museums through the through enriching of the experience and the feeling of pride". Paper presented in EuroMed conference, 2020.
  31. Loureiro, Sandra Maria Correia. "Exploring drivers of psychology well-being at music festivals". Paper presented in EuroMed Conference, 2020.
  32. Loureiro, Sandra Maria Correia; Bilro, Ricardo Godinho. "Relationships between tourists and intelligent virtual assistants: promoting the love ties". Paper presented in AIRSI, 2020.
  33. Loureiro, Sandra Maria Correia. "How the Mind Perception of Artificial Intelligence in Smart Devices Affects Customer-Brand Relationships". Paper presented in AIRSI, 2020.
  34. Loureiro, Sandra Maria Correia; Guerreiro, J.; Mendes, G.. "The Impact of Facial Expressions and Emotion Incongruence in Advertising Attention and Intention". Paper presented in EMAC, 2019.
    Published
  35. Loureiro, Sandra Maria Correia; Rosado-Pinto, F.; Bilro, R. G.. "Insights into brand authenticity and customer engagement in a restaurant setting: a text mining approach". Paper presented in EMAC, 2019.
  36. Loureiro, Sandra Maria Correia; Bilro, R. G.. "The impact of Massclusivity campaigns on perceptions and brand love of Gucci online brand communities’ members". Paper presented in EMAC, 2019.
  37. Rosado-Pinto, F.; Loureiro, Sandra Maria Correia. "Authenticity in international marketing field: systematic literature review". Paper presented in EuroMed, 2019.
    Published
  38. Loureiro, Sandra Maria Correia; Da Costa, L.R. "The power of people: when people and culture are the key to organisations success". Paper presented in EuroMed, 2019.
    Published
  39. Loureiro, Sandra Maria Correia; Angelino, F.; Bilro, R.G.. "Gamification in higher education:text mining approach". Paper presented in Conference book proceedings of 12th Euromed conference of the Euromed academy of business research- Business Management Theories and Practices in a Dynamic Competitive Environment, 2019.
    Published
  40. Loureiro, Sandra Maria Correia; Rosado-Pinto, F.. "Customer engagement: growing relevance in marketing research". Paper presented in EuroMed, 2019.
    Published
  41. Loureiro, Sandra Maria Correia; Guftométros , M.; Guerreiro, J.. "Unveiling how consumers from different cultures engage with Facebook pages". Paper presented in EuroMed, 2019.
    Published
  42. Loureiro, Sandra Maria Correia; Guerreiro, J.. "How effective are retargeting ads?". Paper presented in ANZMAC, 2019.
    Published
  43. Loureiro, Sandra Maria Correia. "The tourist experience mirrored in social networks: a text mining approach.". Paper presented in 5th World Research Summit for Tourism and Hospitality., 2019.
  44. Kaufmann, H.R.; Loureiro, S.M.C.; Alves. G.; Attlia, I.. "GENDER DIFFERENCES IN PERCEIVED LUXURY VALUES: AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS". Paper presented in EuroMed, Vallett, 2018.
    Published • 10.15444/gmc2014.04.03.04
  45. Loureiro, Sandra. "The role of word-of-mouth and celebrity endorsement in online consumer-brand relationship: the context of instagram". Paper presented in GAMMA Global Marketing Conference, 2018.
    10.15444/GMC2018.09.05.05
  46. Loureiro, Sandra. "The perception of active listening practice on social networks". 2018.
    10.15444/GMC2018.09.05.01
  47. Loureiro, Sandra. "Are you in(gaged)? The importance of engagement and experience on employees and organizations' success". Paper presented in GAMMA Global Marketing Conference, 2018.
    10.15444/GMC2018.10.05.01
  48. Loureiro, Sandra. "Fashion brands communicating and interacting in instagram: a netnography approach". 2018.
    10.15444/GMC2018.02.10.01
  49. Loureiro, Sandra. "Analysing customer engagement on social network platforms devoted to tourism and hospitality". Paper presented in Gamma Global Marketing Conference, 2018.
    Published
  50. Loureiro, Sandra. "Corporate social responsibility initiatives influence customer awareness and empowerment". 2018.
  51. Loureiro, Sandra. "Exploring how brands create and maintain online relationships through their websites, facebook and instagram brand pages". 2018.
  52. Loureiro, Sandra. "Social partner characteristics as facilitators of the wine co-creation experiences". Paper presented in CITADNS, 2018.
  53. Loureiro, Sandra. "Relationship between destination affect and intention to visit: the case of destination dislike". Paper presented in EMAC, 2018.
    Published
  54. Loureiro, Sandra. "How Can Stimuli and Emotions Help Increase Brand Advocacy". Paper presented in World Marketing Congress of the Academy of Marketing Science, 2018.
  55. Loureiro, Sandra. "Online brand communities: when consumers are negatively engaged". Paper presented in World Marketing Congress of the Academy of Marketing Science, 2018.
    Published
  56. Loureiro, Sandra. "International workshop on BU Artificial Intelligence for Tourism and Hospitality. Artificial Intelligence for Tourism and Hospitality: discussion of the state of the art and future perspectives". Paper presented in BU Artificial Intelligence for Tourism and Hospitality., 2018.
  57. Ataíde, A.B.imihiko; Brandão, A.M.P.C.; Loureiro, S.M.C.. "CHARACTERISTICS OF THE JAPANESE TYPE OF OMNI CHANNEL RETAILING". Paper presented in EuroMed, 2018.
    Published • 10.15444/gmc2016.06.07.02
  58. Loureiro, Sandra Maria Correia; Lopes, J... "Engaging retailing stakeholders to corporate social responsibility practices through social media". Paper presented in Euromed conference, 2018.
    Published
  59. Loureiro, Sandra. "The background music at art galleries experience in Lisbon". 2017.
  60. Loureiro, Sandra. "Effect of website performance expectancy on customer satisfaction: online fashion performance". 2017.
  61. Loureiro, Sandra. "Brand Power and Brand Focus as facilitators of relationship Quality in the wine sector". Paper presented in International Consumer-brand relationship, 2017.
    Published
  62. Loureiro, Sandra. "Exploring drivers to engage in fashion luxury consumption". Paper presented in ICCMI International Conference on Contemporary Marketing Issues, 2017.
    Published
  63. Loureiro, Sandra. "Leaving footprints on online brand communities: the role of positive and negative engagement on commitment". Paper presented in EMAC, 2017.
    Published
  64. Loureiro, Sandra. "Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: the role of perceived authenticity". Paper presented in EMAC, 2017.
    Published
  65. Loureiro, Sandra. "Excellent cooking worth a detour! Dimensions of the overall experience offered by culinary arts". Paper presented in GIKA Conference, 2017.
    Published
  66. Loureiro, Sandra. "Love and respect in the soccer industry". Paper presented in EuroMed conference, 2017.
    Published
  67. Loureiro, Sandra. "How customer experience attributes influence customer satisfaction and online bank credibility". Paper presented in EuroMed conference, 2017.
    Published
  68. Loureiro, Sandra. "Consumer-brand engagement through website stimuli". Paper presented in EuroMed, 2017.
    Published
  69. Loureiro, Sandra. "Como podem os estímulos e as emoções contribuir para aumentar a defesa da marca? Uma análise exploratória usando PLS (How can stimuli and emotions contribute to increasing brand advocacy? An exploratory analysis using PLS).". Paper presented in Portuguese Statistical Society, 2017.
  70. Loureiro, Sandra. "Engaging customers in the restaurant sector". Paper presented in nternational Conference on Organization and Management (ICOM), 2017.
  71. Loureiro, Sandra. "Dimensions of the overall experience offered by star Michelin restaurants". Paper presented in 4th world research summit for tourism and hospitality, 2017.
    Published
  72. Loureiro, Sandra. "Tourist engagement: the role of place attachment and place authenticity". Paper presented in 4th world research summit for tourism and hospitality, 2017.
    Published
  73. Loureiro, Sandra. "Examining brand credibility and corporate reputation as drivers of brand prestige and pride in luxury cruise industry". Paper presented in 4th world research summit for tourism and hospitality, 2017.
    Published
  74. Loureiro, Sandra. "In-flight attributes and mindful passengers: Relationship quality and behavioural intentions configurations". 2016.
  75. Loureiro, Sandra. "Managing the brand art gallery: art visualization and overall evaluation". 2016.
  76. Loureiro, Sandra. "It is all about desires! Motivation to engage in medical tourism practices and subjective well-being". 2016.
    10.15444/GMC2016.07.09.06
  77. Loureiro, Sandra. "Cocriação em redes sociais de organizações não-governamentais: o caso da amnistia internacional (Co-creation in social networks of non-governmental organizations: the case of international amnesty)". Paper presented in workshop on Sustainability, third sector and social network, 2016.
    Published
  78. Loureiro, Sandra. "It is all about Exhibitionism! The fashion passionate desire of e-buyers". Paper presented in ICCMI International Conference on Contemporary Marketing Issues, 2016.
  79. Loureiro, Sandra Maria Correia. "IN-FLIGHT ATTRIBUTES AND MINDFUL PASSENGERS: QUALITATIVE COMPARATIVE ANALYSIS (QCA) OF RELATIONSHIP QUALITY AND BEHAVIOURAL INTENTIONS CONFIGURATIONS". Paper presented in GAMMA Global Marketing Conference, 2016.
    Published • 10.15444/gmc2016.07.07.02
  80. Loureiro, Sandra Maria Correia; Lima, Filipa. "MANAGING THE BRAND ART GALLERY: ART VISUALIZATION AND OVERALL EVALUATION". Paper presented in GAMMA Global Marketing Conference, 2016.
    Published • 10.15444/gmc2016.07.08.05
  81. Loureiro, Sandra. "Some antecedents and outcomes of passionate desire for fashion clothes and accessories". Paper presented in EuroMed conference, 2016.
    Published
  82. Loureiro, Sandra. "Factors shaping young tourists ' intentions to travel to Greece, Israel and Portugal: universal or idiosyncratic perceptions of young Greeks, Israelis and Portuguese?". Paper presented in EuroMed conference, 2016.
    Published
  83. Grešková, Petra; Piatrov, Igor. "Attachment in retailing sector: retailer own-brands or manufacturer brands?". Paper presented in EuroMed conference, 2016.
    Published
  84. Loureiro, Sandra. "Engaging the elderly tourists with museums". Paper presented in Tourism and Ageing, 2016.
  85. Loureiro, Sandra. "Captivating tourists to Museums: young versus senior museum visitors". Paper presented in Tourism and Ageing, 2016.
  86. Loureiro, Sandra. "Living the live with healthy experiences: new-age elderly in Germany". Paper presented in Tourism and Ageing, 2016.
    Published
  87. Loureiro, Sandra. "Self-image and subjective well-being in medical tourism: role of age and behavior intentions.". Paper presented in Tourism and Ageing, 2016.
    Published
  88. Loureiro, Sandra. "Heritage and social events as facilitators of relationship quality in wine sector". Paper presented in Tourism and Ageing, 2016.
    Published
  89. Loureiro, Sandra. "Engaging tourists with museums in the destination Lisbon". Paper presented in ANZMAC, 2016.
    Published
  90. Loureiro, Sandra. "Brand authenticity versus brand reputation: automobile sector". Paper presented in ANZMAC, 2016.
    Published
  91. Loureiro, Sandra. "Shall we adopt the information about firms in Facebook?". Paper presented in CIRCLE International Conference, 2015.
    Published
  92. Loureiro, Sandra. "Adversity in Relationships: The Research Evidence". Paper presented in Global Brand Conference, 2015.
  93. Loureiro, Sandra. "When relationships go wrong: insights from previous studies". Paper presented in International Consumer-brand relationship, 2015.
    Published
  94. Loureiro, Sandra. "Consequences of Being Deeply in Love: the Fan-football Club Relationship". Paper presented in International Consumer-brand relationship, 2015.
  95. Loureiro, Sandra. "Being a mindful tourist improves the lived rural experience? Insights from rural tourism experience". Paper presented in EMAC conference, 2015.
    Published
  96. Loureiro, Sandra. "Internet in the intermediation role of travel agents: The Portuguese case". Paper presented in MAG Scholar Global Business, 2015.
    Published
  97. Loureiro, Sandra. "I love you… but not unconditionally. Perceptions about luxury fashion brands". Paper presented in MAG Scholar Global Business,, 2015.
  98. Loureiro, Sandra. "Feeling better while waiting: the influence of intrinsic cues of hospital lobby in Portugal and South Korea". Paper presented in MAG Scholar Global Business, 2015.
  99. Loureiro, Sandra. "Fatores críticos de sucesso no ensino de engenharia de produção: um estudo com abordagem qualitativa recorrendo a entrevistas em profundidade (Critical success factors in the teaching of production engineering: A qualitative study using in-depth interviews". Paper presented in Simpósio de engenharia de produção, 2015.
    Published
  100. Loureiro, Sandra. "Attitude and emotions of young Portuguese tourists toward international risk destinations". Paper presented in EuroMed conference, 2015.
    Published
  101. Loureiro, Sandra. "I am avoiding it! A seniors' perspectives about advertising.". Paper presented in EuroMed conference, 2015.
  102. Loureiro, Sandra. "I want that smartphone! Sources of brand equity". Paper presented in EuroMed conference, 2015.
  103. Loureiro, Sandra. "Committing Consumers to sustainability: Portugal and South Korea Outlooks". Paper presented in (MESD) International Conference on Multinational Enterprises and Sustainable Development, 2015.
  104. Loureiro, Sandra. "). I am so cool! Capturing the core Essence of the cool Boutique hotel.". Paper presented in USA-China tourism research summit, 2015.
  105. Loureiro, Sandra. "Wine consumer behaviours: exploring the drivers of wine brand equity and willingness to pay price premium". Paper presented in Jornadas Luso-Espanholas de Gestão Científica, 2014.
    Published
  106. Loureiro, Sandra. "Assessing the role of perceived value on mobile data service usage: gender and age as moderators". Paper presented in Jornadas Luso-Espanholas de Gestão Científica,, 2014.
    Published
  107. Loureiro, Sandra. "How to achieve affective commitment in luxury car brand communities.". Paper presented in Global Brand Conference, 2014.
    Published
  108. Loureiro, Sandra Maria Correia; Koo, Dong-Mo; Breazeale, Michael. "THE ROLE OF AFFECTIVE COMMITMENT IN DRIVING ENVIRONMENTAL EFFORTS: A CROSS-CULTURAL STUDY". Paper presented in GAMMA-Global Marketing Conference, Singapore, 2014.
    Published • 10.15444/gmc2014.01.03.03
  109. Loureiro, Sandra. "Relationship quality as a function of luxury car brand image and personality". Paper presented in World Marketing Congress, Peru, 2014.
    Published
  110. Loureiro, Sandra. "Factors shaping young tourists’ images of various touristic destinations: a comparative study in Greece, Israel, Poland and Portugal". Paper presented in Euromed conference, 2014.
    Published
  111. Loureiro, Sandra. "Excitement, sophistication and uniqueness as drivers to consumer-luxury car brand relationship". Paper presented in Euromed conference, 2014.
    Published
  112. Loureiro, Sandra. "Create, build and manage online brands for internet companies". Paper presented in Euromed conference, 2014.
    Published
  113. Loureiro, S.; Loureiro, Sandra. "Antecedents and outcomes of participation in social networking sites". Paper presented in Annual Conference GFKL, 2013.
    Published • 10.1007/978-3-319-00035-0-47
  114. Loureiro, Sandra. "Football fans and their clubs: exploring the passion and the extreme connection". Paper presented in CIRCLE International Conference, 2013.
    Published
  115. Loureiro, Sandra. "Exploring the attitudes of bottle wine distributors toward the wine producers in the Portuguese wine sect". Paper presented in CIRCLE International Conference, 2013.
    Published
  116. Loureiro, Sandra. "Luxury Values as drivers for Consumer Behaviour: Luxury Clothes Brand Context". Paper presented in Global Brand Conference, 2013.
    Published
  117. Loureiro, Sandra. "Cool brands: the social conscience and sustainability as new trends". Paper presented in Global Brand Conference, 2013.
    Published
  118. Loureiro, Sandra. "A study on antecedents and impacts of engagement and participation in brand communities in Portugal". Paper presented in EuroMed conference, 2013.
    Published
  119. Loureiro, Sandra. "Exploring the antecedents of brand equity in service industry". Paper presented in EuroMed Conference, 2013.
    Published
  120. Loureiro, Sandra. "Relationship quality drives and outcomes: a systematic literature review approach.". Paper presented in EuroMed conference, 2013.
    Published
  121. Loureiro, S.; Loureiro, Sandra. "Love and loyalty in car brands: Segmentation using finite mixture partial least squares". Paper presented in Challenges at the Interface of Data Analysis-Computer Science and Organization, 2012.
    Published • 10.1007/978-3-642-24466-7-51
  122. Loureiro, Sandra. "The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits". Paper presented in AAA, 2012.
  123. Loureiro, Sandra. "The Social Side of Cool Brands". Paper presented in International Conference-Consumer brand relationship, 2012.
    Published
  124. Loureiro, Sandra. "Exploring Brand Love in the Wine Sector: An International Segmentation Perspective". Paper presented in 3rd International Conference-Consumer brand relationship, 2012.
    Published
  125. Loureiro, Sandra. "The effect of online shopping orientation on perceived behavioural control and attitude toward online purchasing of clothes". Paper presented in GAMMA-Global Marketing Conference, 2012.
    Published
  126. Loureiro, Sandra. "Brand experience and willingness to sacrifice for a brand". Paper presented in GAMMA-Global Marketing Conference, 2012.
    Published
  127. Loureiro, Sandra. "Brand credibility and self-brand connection as drivers to cool brands". Paper presented in GAMMA-Global Marketing Conference, 2012.
  128. Loureiro, Sandra. "The effect of atmospheric cues and place attachment on pleasure and relaxation: the spa hotel context". Paper presented in Gamma-Global Marketing Conference, 2012.
    Published
  129. Loureiro, Sandra. "Um framework para os fatores críticos de sucesso no ensino superior que fundamentam aspectos de qualidade e sustentabilidade". Paper presented in Simpósio de engenharia de produção, 2012.
    Published
  130. Loureiro, Sandra. "Sustainability attitudes and behaviours in higher education: a cross-cultural comparison". Paper presented in EuroMed, 2012.
    Published
  131. Loureiro, Sandra. "The impact of online atmospheric cues on emotions and word-of-mouth: gender differentiation.". Paper presented in EuroMed Conference, 2012.
    Published
  132. Loureiro, Sandra. "Critical success factors as drivers to quality and sustainable in higher education institutions". Paper presented in EuroMed conference, 2012.
    Published
  133. Loureiro, Sandra. "). How Individual and Social Luxury Values Affect Customers’ attitude, Behavioural Control and Subjective Norms: Insights from Brazilian Luxury Clothes Market". Paper presented in ANZMAC, 2012.
    Published
  134. Loureiro, Sandra Maria Correia. "An International Segmentation of the Wine Market based on Consumers Values and Motivations". Paper presented in International Conference on Economics, Management Sciences and History of Wine, 2011.
    Published
  135. Loureiro, Sandra Maria Correia. "Dimensions of job characteristics as predictors of job satisfaction and professional satisfaction". Paper presented in Annual Conference GFKL, 2011.
    Published
  136. Loureiro, Sandra. "The effect of dimensions of destination image on satisfaction and place identity: the case of Sao Tome and Principe islands". Paper presented in EuroMed, 2011.
    Published
  137. Loureiro, Sandra. "The influence of brand image and brand satisfaction on wine love and loyalty". Paper presented in EuroMed, 2011.
    Published
  138. Loureiro, Sandra. "A Conceptual Approach for Cannibalism Between Good". Paper presented in ANZMAC, 2011.
    Published • 10.17265/1537-1506/2012.11.005
  139. Loureiro, Sandra. "The Effect of Atmosphere on Emotions and Online Shopping Intention: Age Differentiation". Paper presented in ANZMAC, 2011.
    Published
  140. Loureiro, Sandra. "Antecedents and Outcomes of Participation in Brand Communities: The Portuguese Perspective". Paper presented in ANZMAC, 2011.
    Published
  141. Loureiro, Sandra. "Characteristics of Cool Brands: The Development of a Scale". Paper presented in ANZMAC, 2011.
    Published
  142. Loureiro, Sandra. "Consumer´s Love and Willingness to Sacrifice for a Brand". Paper presented in Anzmac, 2011.
    Published
  143. Loureiro, Sandra Maria Correia; Santana, S.. "Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image". Paper presented in Classification as a Tool for Research, 2010.
    Published
  144. Loureiro, Sandra Maria Correia; Santana, S.. "WEB SITE BRAND ATTRIBUTES AND E-SHOPPER LOYALTY - A Comparative Study of Spain and Scotland". Paper presented in 6th WEBIST International conference on Web Information Systems and Technologies, 2010.
    Published • 10.5220/0002783302570262
  145. Loureiro, Sandra Maria Correia. "The effects of perceived value, brand relationship, and brand love on loyalty intentions: an empirical study". Paper presented in Proceeding of the 1st International Colloquium-Consumer brand relationship, 2010.
    Published
  146. Loureiro, Sandra Maria Correia; Santana, S.. "Web site brand image, relationship, and credibility as determinants of e-shopper loyalty". Paper presented in EMAC, 2010.
    Published
  147. Loureiro, Sandra Maria Correia; Dias-Sardinha, I.. "Determinants of Corporate Social Responsibility for Consumer Satisfaction and Brand Perceived Value". Paper presented in Gika, 2010.
    Published
  148. Loureiro, Sandra Maria Correia. "Symbolic image, satisfaction, and delight in retail sector: FIMIX-PLS market segmentation". Paper presented in GAMMA-Global Marketing Conference, 2010.
    Published
  149. Loureiro, Sandra Maria Correia; Lienbacher, E.; Walter, E. "Effects of customer value on internet banking corporate reputation and satisfaction: a comparative study in Portugal and Austria". Paper presented in Gamma-Global Marketing Conference, 2010.
  150. Loureiro, Sandra Maria Correia. "Brand love as a driver of strengthening the relationship and the trust with the brand: an empirical study on car sector". Paper presented in Gamma-Global Marketing Conference, Seoul, 2010.
    Published
  151. Estrela, R.; Loureiro, Sandra. "Advertising self-regulation in Portugal and Spain: a comparative study". Paper presented in EuroMed, 2010.
    Published
  152. Loureiro, Sandra Maria Correia. "Dynamic Capabilities: Towards a construct linking marketing capabilities and performance". Paper presented in EuroMed, 2010.
    Published
  153. Loureiro, Sandra. "Compromisso com a qualidade no turismo rural: uma análise em dois países transfronteiriços". Paper presented in IV CER Mundos rural em Portugal, múltiplos olhares e múltiplos futuros, 2010.
    Published
  154. Neves, J.; Loureiro, Sandra Maria Correia. "Global Evaluation and Loyalty of Lisbon as a Tourist Destination – Portugal". Paper presented in EuroMed, 2009.
    Published
  155. Loureiro, Sandra Maria Correia. "Segmentation Using Finite Mixture Partial Least Squares: loyalty and satisfaction perceived by customers of the supermarkets in Portugal". Paper presented in 6th International Conference on Partial Least Squares and Related Methods, 2009.
    Published
Edited book
  1. Loureiro, Sandra Maria Correia. Marketing and Smart Technologies-Proceedings of ICMarkTech 2020. Springle. 2021.
    Published • Editor
  2. Loureiro, Sandra Maria Correia. Augmented Reality and Virtual Reality. Springer International Publishing. 2021.
    10.1007/978-3-030-68086-2
  3. Loureiro, Sandra Maria Correia. Handbook of Research on Developing a Post-Pandemic Paradigm for Virtual Technologies in Higher Education. IGI Global. 2021.
    10.4018/978-1-7998-6963-4
Encyclopedia entry
  1. Loureiro, Sandra Maria Correia; Bilro, Ricardo G.. "Feeling economy". In Encyclopedia of Tourism Management and Marketing, edited by Dimitrios Buhalis. Edward Elgar publishing, 2021.
    Published
  2. Loureiro, Sandra Maria Correia; Rodrigues, M.. "Place coolness". In Encyclopedia of Tourism Management and Marketing. Edward Elgar publishing, 2021.
    Published
  3. Loureiro, Sandra Maria Correia. "Stakeholder engagement". In Encyclopedia of Tourism Management and Marketing, edited by Dimitrios Buhalis. Edward Elgar publishing, 2021.
    Published
  4. Loureiro, Sandra Maria Correia; Guerreiro, João. "Transhumanism". In Encyclopedia of Tourism Management and Marketing, edited by Dimitrios Buhalis. Edward Elgar publishing, 2021.
Journal article
  1. Mariana Berga Rodrigues; Sandra Maria Correia Loureiro; Maria Inês Relvas Romero. "Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty". Journal of Retailing and Consumer Services (2024): https://doi.org/10.1016/j.jretconser.2023.103668.
    10.1016/j.jretconser.2023.103668
  2. Mariana Berga Rodrigues; Sandra Maria Correia Loureiro. "X-reality Film Innovation Circle framework and future directions". Creativity and Innovation Management (2024): https://doi.org/10.1111/caim.12592.
    10.1111/caim.12592
  3. Sandra Maria Correia Loureiro; Áurea Rodrigues; Catarina Martins. "Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context". Journal of Creative Communications (2023): https://doi.org/10.1177/09732586231190267.
    10.1177/09732586231190267
  4. Sandra Maria Correia Loureiro; Jano Jiménez-Barreto; Ricardo Godinho Bilro; Jaime Romero. "Me and my AI: Exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay". Psychology & Marketing (2023): https://doi.org/10.1002/mar.21913.
    10.1002/mar.21913
  5. Catherine Prentice; Sandra Maria Correia Loureiro; João Guerreiro. "Engaging with intelligent voice assistants for wellbeing and brand attachment". Journal of Brand Management (2023): https://doi.org/10.1057/s41262-023-00321-0.
    10.1057/s41262-023-00321-0
  6. Filipa Rosado-Pinto; Sandra Maria Correia Loureiro. "What an amazing experience! The role of authenticity and engagement in upscale hotels". International Journal of Hospitality Management (2023): https://doi.org/10.1016/j.ijhm.2023.103573.
    10.1016/j.ijhm.2023.103573
  7. Sandra Maria Correia Loureiro; Eduardo Moraes Sarmento; Francisco Vinagre; Mónica Ferreira. "Human branding: from attachment strength to loyalty". Journal of Marketing Communications (2023): https://doi.org/10.1080/13527266.2023.2245826.
    10.1080/13527266.2023.2245826
  8. Nascimento, Jorge; Afonso, Maria Rita Nogueira da Silva; Loureiro, Sandra Maria Correia. "THE INFLUENCE OF AWE AND AUGMENTED REALITY (AR) FOR DRIVING TOURISTS' LOYALTY TOWARDS RELIGIOUS DESTINATIONS". Global Fashion Management Conference (2023): 640-645. http://dx.doi.org/10.15444/gmc2023.07.07.03.
    10.15444/gmc2023.07.07.03
  9. Breviglieri, Felipe; Guerreiro, João; Loureiro, Sandra. "THE PERCEPTION OF TRUST IN PERSONALIZED VIDEO NEWS GENERATED BY ARTIFICIAL INTELLIGENCE". Global Fashion Management Conference (2023): 693-698. http://dx.doi.org/10.15444/gmc2023.08.07.01.
    10.15444/gmc2023.08.07.01
  10. Rodrigues, Mariana; Romero, Maria Inês; Loureiro, Sandra Maria Correia. "HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS". Global Fashion Management Conference (2023): 705-710. http://dx.doi.org/10.15444/gmc2023.08.07.03.
    10.15444/gmc2023.08.07.03
  11. Rodrigues, Ana Filipa; Loureiro, Sandra Maria Correia; Guerreiro, João Marques. "HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY". Global Fashion Management Conference (2023): 637-639. http://dx.doi.org/10.15444/gmc2023.07.07.02.
    10.15444/gmc2023.07.07.02
  12. Rodrigues, Ana Filipa; Loureiro, Sandra Maria Correia; Guerreiro, João Marques. "HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY". Global Fashion Management Conference (2023): 637-639. http://dx.doi.org/10.15444/gmc2023.07.07.02.
  13. Zhang, Aoqiao; Loureiro, Sandra Maria Correia; Guerreiro, João Marques. "UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP". Global Fashion Management Conference (2023): 699-704. http://dx.doi.org/10.15444/gmc2023.08.07.02.
    10.15444/gmc2023.08.07.02
  14. Aleem, Aihoor Kayoom; Loureiro, Sandra Maria Correia; Martinho, Jéssica Francisco. "BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS". Global Fashion Management Conference (2023): 631-636. http://dx.doi.org/10.15444/gmc2023.07.07.01.
    10.15444/gmc2023.07.07.01
  15. Loureiro, Sandra Maria Correia; Ferreira, Mónica Mendes; Bilro, Ricardo Godinho; Marques, Laura. "HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY". Global Fashion Management Conference (2023): 646-649. http://dx.doi.org/10.15444/gmc2023.07.07.04.
    10.15444/gmc2023.07.07.04
  16. Arnold Japutra; Sandra Maria Correia Loureiro; Sebastian Molinillo; Haryani Primanti. "Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience". Tourism and Hospitality Research (2023): https://doi.org/10.1177/14673584231188847.
    10.1177/14673584231188847
  17. Sandra Maria Correia Loureiro. "Overview of the brand journey and opportunities for future studies". Italian Journal of Marketing (2023): https://doi.org/10.1007/s43039-023-00069-0.
    10.1007/s43039-023-00069-0
  18. Raouf Ahmad Rather; Linda D. Hollebeek; Sandra Maria Correia Loureiro; Imran Khan; Rajibul Hasan. "Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective". Journal of Travel Research (2023): https://doi.org/10.1177/00472875231166598.
    10.1177/00472875231166598
  19. João Guerreiro; Sandra Maria Correia Loureiro; Jorge Nascimento; Miguel Duarte. "How to earn a premium price: the effect of green marketing and brand coolness". Journal of Communication Management (2023): https://doi.org/10.1108/JCOM-05-2022-0062.
    10.1108/JCOM-05-2022-0062
  20. Daniel Belanche; Luis V. Casaló; Marta Flavián; Sandra Maria Correia Loureiro. "Benefit versus risk: a behavioral model for using robo-advisors". The Service Industries Journal (2023): https://doi.org/10.1080/02642069.2023.2176485.
    10.1080/02642069.2023.2176485
  21. Sandra Maria Correia Loureiro; Aihoor Aleem; Bruno Schivinski; Marta Aguiar. "What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand Coolness". Journal of Marketing Communications (2022): 1-21. http://dx.doi.org/10.1080/13527266.2022.2152077.
    10.1080/13527266.2022.2152077
  22. Omar S. Itani; Sandra Maria Correia Loureiro; Zahy Ramadan. "Engaging with omnichannel brands: the role of consumer empowerment". International Journal of Retail & Distribution Management (2022): https://doi.org/10.1108/IJRDM-02-2022-0044.
    10.1108/IJRDM-02-2022-0044
  23. Ruiz-Equihua, Daniel; Romero, Jaime; Loureiro, Sandra Maria Correia; Ali, Murad. "Human–robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphism". International Journal of Contemporary Hospitality Management (2022): http://dx.doi.org/10.1108/ijchm-05-2022-0597.
    10.1108/ijchm-05-2022-0597
  24. Loureiro, Sandra Maria Correia; Bilro, Ricardo Godinho; Neto, Diogo. "Working with AI: can stress bring happiness?". Service Business (2022): http://dx.doi.org/10.1007/s11628-022-00514-8.
    10.1007/s11628-022-00514-8
  25. Teresa Pereira; Sandra Maria Correia Loureiro; Eduardo Moraes Sarmento. "Achieving Brand Engagement and Brand Equity Through Co-creation Process". Journal of Creative Communications (2022): https://doi.org/10.1177/09732586221083862.
    10.1177/09732586221083862
  26. Guerreiro, João; Loureiro, Sandra Maria Correia; Ribeiro, Carolina. "Advertising acceptance via smart speakers". Spanish Journal of Marketing - ESIC 26 3 (2022): 286-308. http://dx.doi.org/10.1108/sjme-02-2022-0028.
    10.1108/sjme-02-2022-0028
  27. Generoso Branca; Riccardo Resciniti; Sandra Maria Correia Loureiro. "Virtual is so real! Consumers' evaluation of product packaging in virtual reality". Psychology & Marketing (2022): https://doi.org/10.1002/mar.21743.
    10.1002/mar.21743
  28. Sandra Maria Correia Loureiro; Faizan Ali; Murad Ali. "Symmetric and Asymmetric Modeling to Understand Drivers and Consequences of Hotel Chatbot Engagement". International Journal of Human–Computer Interaction (2022): https://doi.org/10.1080/10447318.2022.2124346.
    10.1080/10447318.2022.2124346
  29. Rodrigues, Áurea; Loureiro, Sandra Maria Correia. "Analyzing the strength of novelty and meaningfulness in astrotourism experiences: the mediating role of hedonism". Consumer Behavior in Tourism and Hospitality 17 4 (2022): 453-467. http://dx.doi.org/10.1108/cbth-01-2022-0027.
    10.1108/cbth-01-2022-0027
  30. Jorge Nascimento; Sandra Maria Correia Loureiro. "The PSICHE framework for sustainable consumption and future research directions". EuroMed Journal of Business (2022): https://doi.org/10.1108/EMJB-12-2021-0199.
    10.1108/EMJB-12-2021-0199
  31. Filipa Rosado-Pinto; Sandra Maria Correia Loureiro. "Authenticity: shedding light on the branding context". EuroMed Journal of Business (2022): https://doi.org/10.1108/EMJB-08-2021-0115.
    10.1108/EMJB-08-2021-0115
  32. Rodoula H. Tsiotsou; Bernadett Koles; Justin Paul; Sandra Maria Correia Loureiro. "Theory generation from literature reviews: A methodological guidance". International Journal of Consumer Studies (2022): https://doi.org/10.1111/ijcs.12861.
    10.1111/ijcs.12861
  33. Daniela Langaro; Pedro Oliveira; Sandra Maria Correia Loureiro. "Exploring a New Form of Interaction in the Match Day: Virtual Reality Technologies among Fans of Soccer". Journal of Promotion Management (2022): 1-20. https://doi.org/10.1080/10496491.2021.2015517.
    10.1080/10496491.2021.2015517
  34. Daniela Langaro; Sandra Loureiro; Bruno Schivinski; Helder Neves. "In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content". Journal of Marketing Communications (2022): https://doi.org/10.1080/13527266.2022.2109056.
    10.1080/13527266.2022.2109056
  35. Loureiro, Sandra Maria Correia; Al-Ansi, Amr; Ryu, Hyungseo Bobby; Ariza-Montes, Antonio; Han, Heesup. "Culture, heritage looting, and tourism: A text mining review approach". Frontiers in Psychology 13 (2022): http://dx.doi.org/10.3389/fpsyg.2022.944250.
    10.3389/fpsyg.2022.944250
  36. Arnold Japutra; Sandra Maria Correia Loureiro; Ting (Tina) Li; Ricardo Godinho Bilro; Heesup Han. "Luxury tourism: where we go from now?". Asia Pacific Journal of Tourism Research (2022): https://doi.org/10.1080/10941665.2022.2131446.
    10.1080/10941665.2022.2131446
  37. Mónica Ferreira; Sandra Maria Correia Loureiro; Muhammad Ashfaq; Hélia Pereira. "Tourist-virtual assistant communication: the power of attachment and authenticity". Anatolia (2022): https://doi.org/10.1080/13032917.2022.2096653.
    10.1080/13032917.2022.2096653
  38. Sandra Maria Correia Loureiro; Carolina Correia; João Guerreiro. "Mental Imagery, Product Involvement and Presence at Virtual Reality Supermarket". Journal of Creative Communications (2022): https://doi.org/10.1177/09732586221086655.
    10.1177/09732586221086655
  39. Samson Ajayi; Sandra Maria Correia Loureiro; Daniela Langaro. "Internet of things and consumer engagement on retail: state-of-the-art and future directions". EuroMed Journal of Business (2022): https://doi.org/10.1108/EMJB-10-2021-0164.
    10.1108/EMJB-10-2021-0164
  40. Aleem, Aihoor; Loureiro, Sandra Maria Correia; Bilro, Ricardo Godinho. "Luxury fashion consumption: a review, synthesis and research agenda". Spanish Journal of Marketing - ESIC (2022): http://dx.doi.org/10.1108/sjme-06-2021-0105.
    10.1108/sjme-06-2021-0105
  41. Jano Jiménez-Barreto; Sandra Maria Correia Loureiro; Natalia Rubio; Jaime Romero. "Service brand coolness in the construction of brand loyalty: A self-presentation theory approach". Journal of Retailing and Consumer Services (2022): https://doi.org/10.1016/j.jretconser.2021.102876.
    10.1016/j.jretconser.2021.102876
  42. de Amorim, Inês Pessoa; Guerreiro, João; Eloy, Sara; Loureiro, Sandra Maria Correia. "How augmented reality media richness influences consumer behaviour". International Journal of Consumer Studies 46 6 (2022): 2351-2366. http://dx.doi.org/10.1111/ijcs.12790.
    10.1111/ijcs.12790
  43. Áurea Rodrigues; Sandra Maria Correia Loureiro; Michelle Lins de Moraes; Rosaria Gomes Pereira. "Memorable tourism experience in the context of astrotourism". Anatolia (2022): https://doi.org/10.1080/13032917.2021.2015695.
    10.1080/13032917.2021.2015695
  44. Eduardo Moraes Sarmento; Sandra Maria Correia Loureiro. "Exploring the Role of Norms and Habit in Explaining Pro-Environmental Behavior Intentions in Situations of Use Robots and AI Agents as Providers in Tourism Sector". Sustainability (2021): https://doi.org/10.3390/su132413928.
    10.3390/su132413928
  45. Ricardo Godinho Bilro; Sandra Maria Correia Loureiro. "I am feeling so good! Motivations for interacting in online brand communities". Journal of Research in Interactive Marketing (2021): https://doi.org/10.1108/JRIM-07-2021-0182.
    10.1108/JRIM-07-2021-0182
  46. Áurea Rodrigues; Sandra Maria Correia Loureiro; Girish Prayag. "The wow effect and behavioral intentions of tourists to astrotourism experiences: Mediating effects of satisfaction". International Journal of Tourism Research (2021): https://doi.org/10.1002/jtr.2507.
    10.1002/jtr.2507
  47. Fernando Angelino; Sandra Maria Correia Loureiro; Ricardo Godinho Bilro. "Exploring Tourism Students’ Engagement through Telepresence, Pleasantness of the Experience and Memory: A Virtual Reality Approach". Journal of Promotion Management (2021): https://doi.org/10.1080/10496491.2021.2009614.
    10.1080/10496491.2021.2009614
  48. João Guerreiro; Sandra Maria Correia Loureiro; Jaime Romero; Omar Itani; Sara Eloy. "Transhumanism and Engagement-Facilitating Technologies in Society". Journal of Promotion Management (2021): https://doi.org/10.1080/10496491.2021.2009615.
    10.1080/10496491.2021.2009615
  49. Ricardo Cayolla; Sandra Maria Correia Loureiro. "What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry". Journal of Creative Communications (2021): 097325862110349-097325862110349. https://doi.org/10.1177/09732586211034929.
    10.1177/09732586211034929
  50. Amr Al-Ansi; Heesup Han; Sandra Maria Correia Loureiro. "International border restrictions and rules toward the illicit trafficking of cultural heritage in the tourism context: a multi-methods approach". Journal of Travel & Tourism Marketing (2021): https://doi.org/10.1080/10548408.2021.2006860.
    10.1080/10548408.2021.2006860
  51. Sandra Maria Correia Loureiro; Jorge Nascimento. "Shaping a View on the Influence of Technologies on Sustainable Tourism". Sustainability (2021): https://doi.org/10.3390/su132212691.
    10.3390/su132212691
  52. Aleem, Aihoor Kayoom; Sandra, Maria Correia Loureiro. "LUXURY BRANDS ON INSTAGRAM - A NETNOGRAPHIC APPROACH". Global Fashion Management Conference (2021): 437-449. http://dx.doi.org/10.15444/gfmc2021.07.05.03.
    10.15444/gfmc2021.07.05.03
  53. Aleem, Aihoor Kayoom; Loureiro, Sandra Maria Correia. "REAL OR VIRTUAL WALKWAY IN LUXURY FASHION CONTEXT? A QUALITATIVE APPROACH". Global Fashion Management Conference (2021): 177-181. http://dx.doi.org/10.15444/gfmc2021.03.04.01.
    10.15444/gfmc2021.03.04.01
  54. Neto, Diogo; Loureiro, Sandra Maria Correia. "EXPLORING SOCIAL INTERACTION OF AI ROBOT ON EMPLOYEE ENGAGEMENT". Global Fashion Management Conference (2021): 182-184. http://dx.doi.org/10.15444/gfmc2021.03.04.02.
    10.15444/gfmc2021.03.04.02
  55. Garrotes, Patrícia; Loureiro, Sandra Maria Correia. "THE RELEVANCE OF INTIMACY WITH MY INTELLIGENT VIRTUAL ASSISTANT". Global Fashion Management Conference (2021): 185-188. http://dx.doi.org/10.15444/gfmc2021.03.04.03.
    10.15444/gfmc2021.03.04.03
  56. Pinho, Andreia; Loureiro, Sandra Maria Correia. "THE LONG-FEARED BACKLASHES OF TARGETING LGBT+ CONSUMERS: WHAT CAN FASHION BRANDS EXPECT WHEN USING IMMERSIVE TECHNOLOGIES IN ADVERTISING?". Global Fashion Management Conference (2021): 192-203. http://dx.doi.org/10.15444/gfmc2021.03.04.06.
    10.15444/gfmc2021.03.04.06
  57. Sandra Maria Correia Loureiro. "Creative Communications and Interactions among Stakeholders". Journal of Creative Communications (2021): https://doi.org/10.1177/09732586211020204.
    10.1177/09732586211020204
  58. Mariana Berga Rodrigues; Sandra Maria Correia Loureiro. "Virtual Reality in the Motion Picture Industry: The Relationship among Movie Coolness, Sympathy, Empathy, and Word-of-Mouth". Journal of Promotion Management (2021): https://doi.org/10.1080/10496491.2021.1987964.
    10.1080/10496491.2021.1987964
  59. Sandra Maria Correia Loureiro; Ricardo Godinho Bilro. "The Role of Commitment Amongst Tourists and Intelligent Virtual Assistants". Journal of Promotion Management (2021): https://doi.org/10.1080/10496491.2021.1987979.
    10.1080/10496491.2021.1987979
  60. Sandra Maria Correia Loureiro. "Using Immersive and Artificial Intelligence Technologies to Promote Different Industries". Journal of Promotion Management (2021): https://doi.org/10.1080/10496491.2021.1987942.
    10.1080/10496491.2021.1987942
  61. Ricardo Godinho Bilro; Sandra Maria Correia Loureiro; Joana Fonseca Santos. "Masstige strategies on social media: The influence on sentiments and attitude toward the brand". International Journal of Consumer Studies (2021): https://doi.org/10.1111/ijcs.12747.
    10.1111/ijcs.12747
  62. Bee-Lia Chua; Amr Al-Ansi; Heesup Han; Sandra Maria Correia Loureiro; João Guerreiro. "An Examination of the Influence of Emotional Solidarity on Value Cocreation with International Muslim Travelers". Journal of Travel Research (2021): https://doi.org/10.1177/00472875211033357.
    10.1177/00472875211033357
  63. Sandra Maria Correia Loureiro; Holger Roschk; Faizan Ali; Enav Friedmann. "Cognitive Image, Mental Imagery, and Responses (CI-MI-R): Mediation and Moderation Effects". Journal of Travel Research (2021): https://doi.org/10.1177/00472875211004768.
    10.1177/00472875211004768
  64. Sandra Maria Correia Loureiro; Teresa Maria Blanco. "Museum coolness: creating the desire to revisit". Tourism Recreation Research (2021): https://doi.org/10.1080/02508281.2021.1885799.
    10.1080/02508281.2021.1885799
  65. Ricardo Godinho Bilro; Sandra Maria Correia Loureiro; Fernando José de Aires Angelino. "The Role of Creative Communications and Gamification in Student Engagement in Higher Education: A Sentiment Analysis Approach". Journal of Creative Communications (2021): https://doi.org/10.1177/0973258621992644.
    10.1177/0973258621992644
  66. Catherine Prentice; Aaron Hsiao; Xuequn Wang; Sandra Maria Correia Loureiro. "Mind, service quality, relationship with airlines". Journal of Strategic Marketing (2021): https://doi.org/10.1080/0965254X.2021.1894216.
    10.1080/0965254X.2021.1894216
  67. Sandra Maria Correia Loureiro; João Guerreiro; Heesup Han. "Past, present, and future of pro-environmental behavior in tourism and hospitality: a text-mining approach". Journal of Sustainable Tourism (2021): https://doi.org/10.1080/09669582.2021.1875477.
    10.1080/09669582.2021.1875477
  68. Loureiro, Sandra Maria Correia; Guerreiro, João; Tussyadiah, Iis. "Artificial intelligence in business: State of the art and future research agenda". Journal of Business Research (2020): http://dx.doi.org/10.1016/j.jbusres.2020.11.001.
    10.1016/j.jbusres.2020.11.001
  69. Sandra Maria Correia Loureiro; Jano Jiménez-Barreto; Jaime Romero. "Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands". Journal of Retailing and Consumer Services 57 (2020): 102211-102211. https://doi.org/10.1016/j.jretconser.2020.102211.
    10.1016/j.jretconser.2020.102211
  70. Loureiro, Sandra Maria Correia; Bilro, Ricardo Godinho; Angelino, Fernando José de Aires. "Virtual reality and gamification in marketing higher education: a review and research agenda". Spanish Journal of Marketing - ESIC (2020):
    10.1108/SJME-01-2020-0013
  71. Guerreiro, João; Loureiro, Sandra. "Cause-Related Marketing in the Digital Era: How Enterprises Can Deal with International Campaigns in Individualist Versus Collectivist Countries". VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations (2020): http://dx.doi.org/10.1007/s11266-020-00282-x.
    10.1007/s11266-020-00282-x
  72. Sandra Maria Correia Loureiro. "How does the experience and destination authenticity influence “affect”?". Anatolia (2020): 1-17. https://doi.org/10.1080/13032917.2020.1760903.
    10.1080/13032917.2020.1760903
  73. Ashfaq, Muhammad; Yun, Jiang; Yu, Shubin; Loureiro, Sandra Maria Correia. "I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents". Telematics and Informatics (2020): 101473. http://dx.doi.org/10.1016/j.tele.2020.101473.
    Published • 10.1016/j.tele.2020.101473
  74. Sandra Maria Correia Loureiro; Nikolaos Stylos; Victoria Bellou. "Destination atmospheric cues as key influencers of tourists’ word-of-mouth communication: tourist visitation at two Mediterranean capital cities". Tourism Recreation Research (2020): 1-24. https://doi.org/10.1080/02508281.2020.1782695.
    10.1080/02508281.2020.1782695
  75. Filipa Rosado-Pinto; Sandra Maria Correia Loureiro; Ricardo Godinho Bilro. "How Brand Authenticity and Consumer Brand Engagement Can Be Expressed in Reviews: A Text Mining Approach". Journal of Promotion Management (2020): 1-24. https://doi.org/10.1080/10496491.2020.1719955.
    10.1080/10496491.2020.1719955
  76. Filipa Rosado-Pinto; Sandra Maria Correia Loureiro. "The growing complexity of customer engagement: a systematic review". EuroMed Journal of Business ahead-of-p ahead-of-p (2020): https://doi.org/10.1108/EMJB-10-2019-0126.
    10.1108/EMJB-10-2019-0126
  77. Sandra Maria Correia Loureiro. "Exploring drivers and outcomes of brand centrality experience: the role of partner quality as moderator". International Journal of Fashion Design, Technology and Education (2020): 1-15. https://doi.org/10.1080/17543266.2020.1758799.
    10.1080/17543266.2020.1758799
  78. Daniela Langaro; Sandra MariaCorreia Loureiro; Miguel Lobato Contreiras, Master. "The Impact of Nostalgia and Probability Markers on the Effectiveness of Advertising Creative Strategies". Journal of Promotion Management (2020): https://doi.org/10.1080/10496491.2020.1745982.
    10.1080/10496491.2020.1745982
  79. Loureiro, Sandra Maria Correia; Guerreiro, João; Ali, Faizan. "20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach". Tourism Management 77 (2020): 104028. http://dx.doi.org/10.1016/j.tourman.2019.104028.
    10.1016/j.tourman.2019.104028
  80. Arnold Japutra; Sandra Maria Correia Loureiro. "Destination’s efforts and commitment towards recycling". Current Issues in Tourism (2020): https://doi.org/10.1080/13683500.2020.1734549.
    10.1080/13683500.2020.1734549
  81. Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia. "A consumer engagement systematic review: synthesis and research agenda". Spanish Journal of Marketing - ESIC (2020):
    Accepted • 10.1108/SJME-01-2020-0021
  82. Monteiro, Patrícia; Guerreiro, João; Loureiro, Sandra Maria Correia. "Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study". International Journal of Wine Business Research ahead-of-p ahead-of-p (2019): http://dx.doi.org/10.1108/ijwbr-03-2019-0017.
    10.1108/ijwbr-03-2019-0017
  83. Shahrabani, Shosh; Teitler-Regev, Sharon; Desivilya Syna, Helena; Tsoukatos, Evangelos; Ambrosio, Vitor; Correia Loureiro, Sandra Maria; Voulgaris, Fotini. "The effects of socio-political context on Tourism". EuroMed Journal of Business 15 1 (2019): 22-38. http://dx.doi.org/10.1108/emjb-08-2018-0050.
    10.1108/emjb-08-2018-0050
  84. Loureiro, Sandra Maria Correia; Bilro, Ricardo Godinho; Japutra, Arnold. "The effect of consumer-generated media stimuli on emotions and consumer brand engagement". Journal of Product & Brand Management ahead-of-p ahead-of-p (2019): http://dx.doi.org/10.1108/jpbm-11-2018-2120.
    10.1108/jpbm-11-2018-2120
  85. Loureiro, Sandra Maria Correira; Rita, Paulo; Sarmento, Eduardo Moraes. "What is the core essence of small city boutique hotels?". International Journal of Culture, Tourism and Hospitality Research 14 1 (2019): 44-62. http://dx.doi.org/10.1108/ijcthr-01-2019-0007.
    10.1108/ijcthr-01-2019-0007
  86. Sandra Maria Correia Loureiro; Sónia Jesus. "How perceived risk and animosity towards a destination may influence destination image and intention to revisit: the case of Rio de Janeiro". Anatolia (2019): 1-16. https://doi.org/10.1080/13032917.2019.1632910.
    10.1080/13032917.2019.1632910
  87. Loureiro, Sandra Maria Correia; Romero, Jaime; Bilro, Ricardo Godinho. "Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study". Journal of Business Research (2019): http://dx.doi.org/10.1016/j.jbusres.2019.09.038.
    10.1016/j.jbusres.2019.09.038
  88. Sandra Maria Correia Loureiro; Arnold Japutra; David Kwun. "Signalling effects on symbolic status and travellers' well-being in the luxury cruise industry". International Journal of Tourism Research 21 5 (2019): 639-654. https://doi.org/10.1002/jtr.2287.
    10.1002/jtr.2287
  89. Langaro, Daniela; Correia Loureiro, Sandra Maria; Paula, Ana Beatriz. "ARE NEW DIGITAL INFLUENCERS RUINING YOUR BUSINESS? THE EFFECTS OF NEGATIVE WORD-OF-MOUTH INITIATED BY SOCIAL MEDIA NEW INFLUENCERS IN FASHION ON CONSUMERS´ INTENTIONS TO PURCHASE AND RECOMMEND THE BRAND". Global Fashion Management Conference 2019 (2019): 799-803. http://dx.doi.org/10.15444/gfmc2019.08.01.
    10.15444/gfmc2019.08.01
  90. Nobre, Pedro; Bilro, Ricardo Godinho; Correia Loureiro, Sandra Maria. "THE INFLUENCE OF CROSS-CULTURAL EFFECT ON KÉRASTASE (L’OREAL GROUP) CONSUMER-BRAND RELATIONSHIP AND ENGAGEMENT". Global Fashion Management Conference 2019 (2019): 804-809. http://dx.doi.org/10.15444/gfmc2019.08.02.
    10.15444/gfmc2019.08.02
  91. Fonseca dos Santos, Joana; Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia. "ANALYZING THE IMPACT OF MASSCLUSIVITY CAMPAIGNS ON LUXURY AND MASS-MARKET FASHION BRANDS". Global Fashion Management Conference 2019 (2019): 810-811. http://dx.doi.org/10.15444/gfmc2019.08.03.
    10.15444/gfmc2019.08.03
  92. Gonçalves Cabaço, Maria; Godinho Bilro, Ricardo; Correia Loureiro, Sandra Maria. "EXPLORING THE REWARDS DIMENSION OF ENGAGEMENT IN CONSUMER-FASHION BRAND RELATIONSHIP". Global Fashion Management Conference 2019 (2019): 534-535. http://dx.doi.org/10.15444/gfmc2019.05.06.07.
    10.15444/gfmc2019.05.06.07
  93. Bilro, Ricardo Godinho; Correia Loureiro, Sandra Maria; Cabaço, Maria Gonçalves. "DO HEDONIC REWARDS AT ONLINE COMMUNITIES AFFECT CONSUMER-FASHION BRAND ENGAGEMENT? A PLS APPROACH". Global Fashion Management Conference 2019 (2019): 589-593. http://dx.doi.org/10.15444/gfmc2019.06.01.02.
    10.15444/gfmc2019.06.01.02
  94. Crespo, Maria; Correia Loureiro, Sandra Maria; Guerreiro, João. "HOW ATMOSPHERIC CUES IN A VIRTUAL REALITY FASHION STORES AFFECT THE SENSE OF PRESENCE". Global Fashion Management Conference 2019 (2019): 819-823. http://dx.doi.org/10.15444/gfmc2019.08.05.
    10.15444/gfmc2019.08.05
  95. Omar S. Itani; Abdul-Nasser Kassar; Sandra Maria Correia Loureiro. "Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness". International Journal of Hospitality Management (2019): https://doi.org/10.1016/j.ijhm.2019.01.014.
    10.1016/j.ijhm.2019.01.014
  96. Loureiro, Sandra. "Brand coolness". Journal of marketing (2019):
    https://doi.org/10.1177/0022242919857698
  97. Sandra Maria Correia Loureiro; Nikolaos Stylos; Francisco J. Miranda. "Exploring how mindfulness may enhance perceived value of travel experience". The Service Industries Journal (2019): https://doi.org/10.1080/02642069.2019.1600672.
    10.1080/02642069.2019.1600672
  98. Santana, Silvina; Loureiro, Sandra Maria Correia; Silvina Santana; Sandra Maria Correia Loureiro. "Analysing drivers and outcomes of satisfaction at health centers". Benchmarking: An International Journal 26 1 (2019): http://dx.doi.org/10.1108/bij-05-2017-0107.
    Published • 10.1108/bij-05-2017-0107
  99. Ricardo Godinho Bilro; Sandra Maria Correia Loureiro; João Guerreiro; Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; Guerreiro, João. "Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy". Journal of Hospitality Marketing & Management 28 2 (2019): 1-25. https://doi.org/10.1080/19368623.2018.1506375.
    Published • 10.1080/19368623.2018.1506375
  100. Sandra Maria Correia Loureiro; Loureiro, Sandra Maria Correia. "Exploring the role of atmospheric cues and authentic pride on perceived authenticity assessment of museum visitors". International Journal of Tourism Research (2019): https://doi.org/10.1002/jtr.2265.
    10.1002/jtr.2265
  101. Luisa Pinto; Sandra Maria Correia Loureiro; Paulo Rita; Eduardo Moraes Sarmento. "Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages". Journal of Promotion Management (2019): https://doi.org/10.1080/10496491.2019.1557817.
    10.1080/10496491.2019.1557817
  102. Liliana Rodrigues da Costa; Sandra Maria Correia Loureiro. "The Importance of Employees’ Engagement on the Organizational Success". Journal of Promotion Management (2019): https://doi.org/10.1080/10496491.2019.1557811.
    10.1080/10496491.2019.1557811
  103. Lídia Silveira Pina; Sandra Maria Correia Loureiro; Paulo Rita; Eduardo Moraes Sarmento; Ricardo G. Bilro; João Guerreiro. "Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms". Journal of Promotion Management (2019): https://doi.org/10.1080/10496491.2019.1557805.
    10.1080/10496491.2019.1557805
  104. Sandra Maria Correia Loureiro; João Lopes. "How Corporate Social Responsibility Initiatives in Social Media Affect Awareness and Customer Engagement". Journal of Promotion Management (2019): https://doi.org/10.1080/10496491.2019.1557819.
    10.1080/10496491.2019.1557819
  105. Sandra Maria Correia Loureiro; Jessica Serra; João Guerreiro. "How Fashion Brands Engage on Social Media: A Netnography Approach". Journal of Promotion Management (2019): https://doi.org/10.1080/10496491.2019.1557815.
    10.1080/10496491.2019.1557815
  106. Sandra Maria Correia Loureiro. "Promoting Brand Relationships". Journal of Promotion Management (2019): https://doi.org/10.1080/10496491.2019.1557804.
    10.1080/10496491.2019.1557804
  107. Sandra Maria Correia Loureiro; Eduardo Moraes Sarmento. "Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship". Journal of Promotion Management (2019): https://doi.org/10.1080/10496491.2019.1557814.
    10.1080/10496491.2019.1557814
  108. Loureiro, Sandra. "Happiness from rural experience in Dalmatia: exploring the role of tourist mindfulness as moderator". Journal Of Vacation Marketing (2019):
    Accepted
  109. Loureiro, Sandra. "The role of background music in the visitors’ experience of art exhibition: Music, Memory, and Art Appraisal". International Journal of Arts Management (2019):
    Accepted
  110. Sandra Maria Correia Loureiro; João Guerreiro; Sara Eloy; Daniela Langaro; Padma Panchapakesan. "Understanding the use of Virtual Reality in Marketing: A text mining-based review". Journal of Business Research (2018): https://doi.org/10.1016/j.jbusres.2018.10.055.
    10.1016/j.jbusres.2018.10.055
  111. Loureiro, Sandra. "The effect of benign and malicious envies on desire to buy luxury fashion items". (2018):
    10.1016/j.jretconser.2018.10.005
  112. Sandra Maria Correia Loureiro; Hans Rüdiger Kaufmann; Scott Weaven. "The role of online brand community engagement on positive or negative self-expression word-of-mouth". Cogent Business & Management 5 1 (2018): 1-24. https://doi.org/10.1080/23311975.2018.1508543.
    10.1080/23311975.2018.1508543
  113. Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; Rita, Paulo; Sarmento, Eduardo Moraes; Bilro, Ricardo G.; Guerreiro, João. "THE PERCEPTION OF ACTIVE LISTENING PRACTICE ON SOCIAL NETWORKS". Gamma Global Marketing Conference 2018 (2018): 1098-1106. http://dx.doi.org/10.15444/gmc2018.09.05.01.
    Published • 10.15444/gmc2018.09.05.01
  114. Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; Sarmento, Eduardo Moraes. "EXPLORING HOW BRANDS CREATE AND MAINTAIN ONLINE RELATIONSHIPS THROUGH THEIR WEBSITES, FACEBOOK AND INSTAGRAM BRAND PAGES". GAMA Global Marketing Conference 2018 (2018): 1109-1113. http://dx.doi.org/10.15444/gmc2018.09.05.03.
    Published • 10.15444/gmc2018.09.05.03
  115. Loureiro, Sandra Maria Correia; Lopes, João. "CORPORATE SOCIAL RESPONSIBILITY INITIATIVES INFLUENCE CUSTOMER AWARENESS AND EMPOWERMENT". GAMMA Global Marketing Conference 2018 (2018): 1114-1118. http://dx.doi.org/10.15444/gmc2018.09.05.04.
    Published • 10.15444/gmc2018.09.05.04
  116. Loureiro, Sandra Maria Correia; Serra, Jessica; Guerreiro, João. "FASHION BRANDS COMMUNICATING AND INTERACTING IN INSTAGRAM: A NETNOGRAPHY APPROACH". GAMMA Global Marketing Conference 2018 (2018): 1352-1362. http://dx.doi.org/10.15444/gmc2018.11.05.04.
    Published • 10.15444/gmc2018.11.05.04
  117. Loureiro, Sandra. "Engaging visitors in cultural and recreational experience at museums". ANATOLIA: An International Journal of Tourism and Hospitality Research (2018):
    10.1080/13032917.2018.1484378
  118. Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correira; Ali, Faizan; Loureiro, Sandra. "The role of website stimuli of experience on engagement and brand advocacy". Journal of Hospitality and Tourism Technology 9 2 (2018): 204-222. http://dx.doi.org/10.1108/jhtt-12-2017-0136.
    10.1108/jhtt-12-2017-0136
  119. Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes. "Enhancing brand equity through emotions and experience: the banking sector". International Journal of Bank Marketing 36 5 (2018): 868-883. http://dx.doi.org/10.1108/ijbm-03-2017-0061.
    Published • 10.1108/ijbm-03-2017-0061
  120. Loureiro, Sandra. "Consumer-based approach to customer engagement – the case of luxury fashion brands". Journal of retailing and consumer services (2018):
    10.1016/j.jretconser.2018.05.003
  121. Sandra Maria Correia Loureiro; Dong-Mo Koo. "Following up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro". Journal of Global Scholars of Marketing Science (2018): https://doi.org/10.1080/21639159.2018.1436980.
    10.1080/21639159.2018.1436980
  122. Loureiro, Sandra. "Engaging fashion consumers for luxury brands". International Journal of Fashion Design, Technology and Education (2018):
  123. Sandra Maria Correia Loureiro; Eduardo Moraes Sarmento. "Place attachment and tourist engagement of major visitor attractions in Lisbon". Tourism and Hospitality Research (2018): https://doi.org/10.1177/1467358418761211.
    10.1177/1467358418761211
  124. Loureiro, Sandra. "Fashion brands on retail websites: customer performance expectancy and e-word-of-mouth.". Journal of Retailing and Consumer Services (2018):
    10.1016/j.jretconser.2017.12.005
  125. Loureiro, Sandra Maria Correia; Maximiano, Maria; Panchapakesan, Padma. "Engaging fashion consumers in social media: the case of luxury brands". International Journal of Fashion Design, Technology and Education 11 3 (2018): 310-321. http://dx.doi.org/10.1080/17543266.2018.1431810.
    Published • 10.1080/17543266.2018.1431810
  126. Koo, Dong Mo; Breazeale, Michael; Loureiro, Sandra Maria Correia. "The role of need for self-expression and arousal to commit university students for environmental responsibility behaviours". World Review of Entrepreneurship, Management and Sustainable Development 14 1/2 (2018): 62. http://dx.doi.org/10.1504/wremsd.2018.10009035.
    Published • 10.1504/wremsd.2018.10009035
  127. Loureiro, Sandra. "THE MARKET IS CALLING FOR BIOLAGE R.A.W. SAGE". (2018):
    Accepted
  128. Loureiro, Sandra Maria Correia; Cunha, Namércio Pereira da; Loureiro, Sandra. "Wine prestige and experience in enhancing relationship quality and outcomes". International Journal of Wine Business Research 29 4 (2017): 434-456. http://dx.doi.org/10.1108/ijwbr-04-2017-0033.
    Published • 10.1108/ijwbr-04-2017-0033
  129. Loureiro, Sandra Maria Correia; Gorgus, Tatjana; Kaufmann, Hans Ruediger; Loureiro, Sandra. "Antecedents and outcomes of online brand engagement: the role of brand love on enhancing electronic-word-of-mouth". Online Information Review 41 7 (2017): 985-1005. http://dx.doi.org/10.1108/oir-08-2016-0236.
    Published • 10.1108/oir-08-2016-0236
  130. Loureiro, Sandra. "The dimensions of rural tourism experience: impacts on arousal, memory and satisfaction". Journal of travel and Tourism Marketing (2017):
    10.1080/10548408.2017.1350617
  131. Loureiro, Sandra Maria Correia; Loureiro, Sandra. "Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context". International Journal of Retail & Distribution Management 45 10 (2017): 1095-1113. http://dx.doi.org/10.1108/ijrdm-10-2016-0196.
    Published • 10.1108/ijrdm-10-2016-0196
  132. Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes; Galelo, João; Sandra Maria Correia Loureiro; Eduardo Moraes Sarmento; João Galelo. "Exploring sources and outcomes of trust and commitment to nonprofit organizations: The case of Amnesty International Portugal". International Journal of Nonprofit and Voluntary Sector Marketing 23 3 (2017): e1598-e1598. http://dx.doi.org/10.1002/nvsm.1598.
    Published • 10.1002/nvsm.1598
  133. Loureiro, Sandra Maria Correia. "Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising". Journal of Promotion Management 24 2 (2017): 198-214. http://dx.doi.org/10.1080/10496491.2017.1360825.
    Published
  134. Loureiro, Sandra. "The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector". Cogent Business & Management (2017):
    10.1080/23311975.2017.1360031
  135. Loureiro, Sandra Maria Correia; Lima, Filipa. "THE BACKGROUND MUSIC AT ART GALLERIES EXPERIENCE IN LISBON". Global Fashion Management Conference 2017 (2017): 531-535. http://dx.doi.org/10.15444/gfmc2017.06.07.01.
    Published • 10.15444/gfmc2017.06.07.01
  136. Amorim, Marlene; Loureiro, Sandra Maria Correia. "EFFECT OF WEBSITE PERFORMANCE EXPECTANCY ON CUSTOMER SATISFACTION ONLINE FASHION PERFORMANCE". Global Fashion Management Conference 2017 (2017): 536-539. http://dx.doi.org/10.15444/gfmc2017.06.07.02.
    Published • 10.15444/gfmc2017.06.07.02
  137. Roschk, Holger; Loureiro, Sandra Maria Correia; Breitsohl, Jan. "Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color". Journal of Retailing 93 2 (2017): 228-240. http://dx.doi.org/10.1016/j.jretai.2016.10.001.
    Published • 10.1016/j.jretai.2016.10.001
  138. Loureiro, Sandra Maria Correia; Kaufmann, Hans Ruediger; Sandra Maria Correia Loureiro; Hans Ruediger Kaufmann. "Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality". Baltic Journal of Management 12 2 (2017): 153-170. http://dx.doi.org/10.1108/bjm-11-2015-0226.
    Published • 10.1108/bjm-11-2015-0226
  139. Loureiro, Sandra. "Tell what you want but do not irritate me: a senior perspective about advertising". journal of promotion management (2017):
    10.1080/10496491.2017.1360825
  140. Loureiro, Sandra. "A passion for fashion: the impact of social influence, vanity and exhibitionism on consumer behaviour,". International Journal of Retail & Distribution Management (2017):
    10.1108/IJRDM-11-2016-0202
  141. Loureiro, Sandra; Santo, R. do E.; Sarmento, E.M.. "Analysis of the footwear cluster in Portugal: competitiveness and internationalization". R-LEGO - Revista Lusófona de Economia e Gestão das Organizações 5 (2017): 47-49. . http://revistas.ulusofona.pt/index.php/r-lego/issue/current file:///C:/a%202015/cv%20portugu%C3%AAs%20ultimo/Artigos/analysis%20footwear%20cluster%20rlego2017.pdf.
    Published
  142. Sarmento, E. M.; Loureiro, Sandra. "Recent gastronomic touristic tendencies based on a netnography model analysis". Tourism and Hospitality International Journal 8 1 (2017): 11-23. http://www.isce-turismo.com/revista-cientifica/volume-8--nmero-1.
    Published
  143. da Cunha, Namércio Pereira; Loureiro, Sandra. "Wine tourism activities as facilitators of relationship quality in wine sector". Journal of tourism and development 27/28 (2017): 1023-1029. http://revistas.ua.pt/index.php/rtd/issue/view/408/showToc.
    Published
  144. Loureiro, Sandra. "Perceptions of the teutonic online market and opportunities for adventure travel industry.". 27/28 (2017): 1435-1445. http://revistas.ua.pt/index.php/rtd/issue/view/408/showToc.
    Published
  145. Loureiro, Sandra. "New-age elderly in Germany-how to live better with healthy experiences". Journal of tourism and development 27/28 (2017): 2179-2191. http://revistas.ua.pt/index.php/rtd/issue/view/408/showToc.
    Published
  146. Loureiro, Sandra. "Making museums attractions to tourists: serious leisure, meaningfulness and emotions as drivers to engagement". Journal of tourism and development 27/28 (2017): 825-835. http://revistas.ua.pt/index.php/rtd/issue/view/408/showToc.
    Published
  147. Loureiro, Sandra. "Foodservice tendencies and tourists’ lifestyle: new trends in tourism". Journal of tourism and development 27/28 (2017): 2265-2277. http://revistas.ua.pt/index.php/rtd/issue/view/408/showToc.
    Published
  148. Loureiro, Sandra. "An asymmetrical approach to understanding configurations of customer loyalty in the airline industry.". Journal of Retailing and Consumer Services (2017):
    10.1016/j.jretconser.2017.05.005
  149. Loureiro, Sandra Maria Correia; Fialho, Ana Filipa. "The role of intrinsic in-flight cues in relationship quality and behavioural intentions: segmentation in less mindful and mindful passengers". Journal of Travel & Tourism Marketing 34 7 (2016): 948-962. http://dx.doi.org/10.1080/10548408.2016.1251871.
    Published
  150. Kaufmann, Hans Ruediger; Loureiro, Sandra Maria Correia; Manarioti, Agapi; Loureiro, Sandra. "Exploring behavioural branding, brand love and brand co-creation". Journal of Product & Brand Management 25 6 (2016): 516-526. http://dx.doi.org/10.1108/jpbm-06-2015-0919.
    Published • 10.1108/jpbm-06-2015-0919
  151. Loureiro, Sandra Maria Correia; Breazeale, Michael; Sandra Maria Correia Loureiro; Michael Breazeale. "Pressing the Buy Button". Clothing and Textiles Research Journal 34 3 (2016): 163-178. http://dx.doi.org/10.1177/0887302x16633530.
    Published • 10.1177/0887302x16633530
  152. Loureiro, Sandra. "The Role of Intrinsic In-Flight Cues in Relationship Quality and Behavioural Intentions: Segmentation in Low-Mindful and Mindful Passengers". Journal of travel and tourism marketing (2016):
    10.1080/10548408.2016.1251871
  153. Sarmento, E.M.; Loureiro, Sandra. "Brand love relationship: a true love or a missing story?". R-LEGO - Revista Lusófona de Economia e Gestão das Organizações 4 (2016): 33-56.
    Published
  154. Loureiro, Sandra. "Framework for success of online brand management: a systematic literature review". World Review of Entrepreneurship, Management and Sustainable Development (2016): http://dx.doi.org/10.1504/WREMSD.2016.074968.
    10.1504/WREMSD.2016.074968
  155. Loureiro, Sandra. "Relationship between companies and the public on Facebook: the Portuguese and the Brazilian context". Journal of Promotion Management (2016):
    10.1080/10496491.2016.1185493
  156. Loureiro, Sandra. "Committing Millennials towards Recycling and Environmental Preservation". Journal of Promotion Management (2016):
    10.1080/10496491.2016.1121736
  157. Loureiro, Sandra. "Luxury values as drivers for affective commitment: the case of luxury car tribes". Cogent Business & Management (2016):
    10.1080/23311975.2016.1171192
  158. Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes; Lopes, Rui; Jin, Ki Nam. "Feeling Better While Waiting: Hospital Lobby in Portugal and South Korea". Asian Journal of Business Research 5 2 (2015): http://dx.doi.org/10.14707/ajbr.150017.
    Published • 10.14707/ajbr.150017
  159. Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; Louriero, Sandra; Guibert, Nathalie; Proud, William. "Examining the role of wine brand love on brand loyalty: A multi-country comparison". International Journal of Hospitality Management 49 (2015): 47-55. http://dx.doi.org/10.1016/j.ijhm.2015.04.012.
    Published
  160. Francisco Javier Miranda Gonz{\'{a. "Determinantes de la intención de uso de Facebook en el proceso de decisión de compra". Investigaciones Europeas de Dirección y Economía de la Empresa (2015): http://dx.doi.org/10.1016/j.iedee.2014.05.001.
    10.1016/j.iedee.2014.05.001
  161. Loureiro, Sandra Maria Correia; de Araujo, Arthur Barbosa. "Negative Film Plot and Tourists´ Image and Intentions: The Case ofCity of God". Journal of Travel & Tourism Marketing 32 4 (2015): 352-365. http://dx.doi.org/10.1080/10548408.2014.896769.
    Published
  162. Loureiro, Sandra; da Cunha, Namércio Pereira; Loureiro, Sandra Maria Correia; Rego, Arménio. "Exploring the Attitudes of Bottled Wine Distributors toward Wine Producers in the Portuguese Wine Sector". Journal of International Food and Agribusiness Marketing 27 1 (2015): 15-32. http://dx.doi.org/10.1080/08974438.2013.805455.
    Published • 10.1080/08974438.2013.805455
  163. Loureiro, Sandra; Loureiro, Sandra Maria Correia. "Medical tourists’ emotional and cognitive response to credibility and Servicescape". Current Issues in Tourism 20 15 (2015): 1633-1652. http://dx.doi.org/10.1080/13683500.2015.1050363.
    Published • 10.1080/13683500.2015.1050363
  164. Loureiro, Sandra; Loureiro, Sandra Maria Correia; Pires, Ana Regina; Kaufmann, Hans Ruediger. "Creating value for customers through engagement and participation in brand communities". International Journal of Business Performance Management 16 2/3 (2015): 114. http://dx.doi.org/10.1504/ijbpm.2015.068720.
    Published • 10.1504/IJBPM.2015.068720
  165. Loureiro, Sandra. "Negative film plot and tourists´ image and intentions: the case of city of god.". Journal of travel and Tourism Marketing (2015):
    10.1080/10548408.2014.896769
  166. Loureiro, Sandra. "Examining the Role of Wine Brand Love on Brand Loyalty: A Multi-Country Comparison". International Journal of Hospitality Management (2015):
    10.1016/j.ijhm.2015.04.012
  167. Loureiro, S.M.C.. "The Role of Website Quality on PAD, Attitude and Intentions to Visit and Recommend Island Destination". International Journal of Tourism Research (2015): http://www.scopus.com/inward/record.url?eid=2-s2.0-84906177562&partnerID=MN8TOARS.
    10.1002/jtr.2022
  168. Loureiro, S.M.C.; Ferreira, E.S.. "Tourism destination competitiveness in São Tomé and Príncipe". Anatolia: An International Journal of Tourism and Hospitality Research (2015): http://www.scopus.com/inward/record.url?eid=2-s2.0-84903855208&partnerID=MN8TOARS.
    10.1080/13032917.2014.934700
  169. Francisco J. Miranda; Sergio Rubio; Antonio Chamorro; Sandra M. Loureiro; Miranda, Francisco Javier; Rubio, Sergio; Chamorro, Antonio; Loureiro, Sandra M. C.. "Using Social Networks Sites in the Purchasing Decision Process". International Journal of E-Business Research 10 3 (2014): 18-35. http://dx.doi.org/10.4018/ijebr.2014070102.
    Published • 10.4018/ijebr.2014070102
  170. Maria Correia Loureiro, Sandra; Rüdiger Kaufmann, Hans; Rabino, Samuel. "Intentions to use and recommend to others". Online Information Review 38 2 (2014): 186-208. http://dx.doi.org/10.1108/oir-01-2012-0100.
    Published • 10.1108/oir-01-2012-0100
  171. Loureiro, S.M.C.; Miranda, F.J.; Breazeale, M.; Maria Correia Loureiro, Sandra; J. Miranda, Francisco; Breazeale, Michael. "Who needs delight?: The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail". Journal of Service Management 25 1 (2014): 101-124. http://www.scopus.com/inward/record.url?eid=2-s2.0-84893472425&partnerID=MN8TOARS.
    Published • 10.1108/JOSM-06-2012-0106
  172. Cayolla, R.; Loureiro, S.M.C.; Cayolla, Ricardo; Loureiro, Sandra Maria Correia. "Fans club brand relationship: Football passion". International Journal of Business and Globalisation 12 1 (2014): 82-97. http://www.scopus.com/inward/record.url?eid=2-s2.0-84898887025&partnerID=MN8TOARS.
    Published • 10.1504/IJBG.2014.058032
  173. Loureiro, S.M.C.; Kaufmann, H.R.; Rabino, S.. "Intentions to use and recommend to others: An empirical study of online banking practices in Portugal and Austria". Online Information Review 38 2 (2014): 186-208. http://www.scopus.com/inward/record.url?eid=2-s2.0-84897831489&partnerID=MN8TOARS.
    10.1108/OIR-01-2012-0100
  174. Veríssimo, M. ; Loureiro, Sandra. "Enhancers and tools to improve luxury customer experience: hotel managers’ perspective". Journal of Tourism and Development 4 21/22 (2014): 197-206.
    Published
  175. Loureiro, Sandra; Ferreira, E.S.. "Tourism in São Tomé and Principe: the forgotten pearl". Journal of Tourism and Development 3 21/22 (2014): 229-238.
    Published
  176. Zeferino, E. C.; Loureiro, Sandra; Rita, P.. "How visitors of luxury cruises perceive a tourist destination: internal determinants, satisfaction and intention to return". 2 21/22 (2014): 49-58.
    Published
  177. Loureiro, Sandra; Ferreira, E. S.. "Medical tourism: how lobby servicescape may influence customers’ image and pleasure". Journal of Tourism and Development 21/22 2 (2014): 23-32.
    Published
  178. Dias-Sardinha, Idalina; Ross, David; Loureiro, Sandra Maria Correia. "Rescue archaeology heritage valuation in Europe's largest dam - Alqueva: ex-situ products as elements of creative tourism". PASOS Revista de turismo y patrimonio cultural 12 3 (2014): 623-634. http://dx.doi.org/10.25145/j.pasos.2014.12.046.
    10.25145/j.pasos.2014.12.046
  179. Sandra Maria Correia Loureiro; Hans Ruediger Kaufmann. "Intentions towards the sustainability of young adults: a cross-cultural comparison". WREMSD 10 2/3 (2014): 247-247. http://dx.doi.org/10.1504/wremsd.2014.060382.
    10.1504/wremsd.2014.060382
  180. Loureiro, S.M.C.. "The role of the rural tourism experience economy in place attachment and behavioral intentions". International Journal of Hospitality Management 40 (2014): 1-9. http://www.scopus.com/inward/record.url?eid=2-s2.0-84897426046&partnerID=MN8TOARS.
    10.1016/j.ijhm.2014.02.010
  181. Loureiro, S.M.C.; Araújo, C.M.B.D.. "Luxury values and experience as drivers for consumers to recommend and pay more". Journal of Retailing and Consumer Services 21 3 (2014): 394-400. http://www.scopus.com/inward/record.url?eid=2-s2.0-84897102489&partnerID=MN8TOARS.
    10.1016/j.jretconser.2013.11.007
  182. Loureiro, S.M.C.; Roschk, H.. "Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment". Journal of Retailing and Consumer Services 21 2 (2014): 211-219. http://www.scopus.com/inward/record.url?eid=2-s2.0-84893021208&partnerID=MN8TOARS.
    10.1016/j.jretconser.2013.09.001
  183. Loureiro, S.M.C.; Ribeiro, L.. "Virtual Atmosphere: The Effect of Pleasure, Arousal, and Delight on Word-of-Mouth". Journal of Promotion Management 20 4 (2014): 452-469. http://www.scopus.com/inward/record.url?eid=2-s2.0-84905713498&partnerID=MN8TOARS.
    10.1080/10496491.2014.930283
  184. Harley Dos Santos Martins; Sandra Maria Correia Loureiro; Marlene Paula Castro Amorim. "Addressing environmental, financial and social sustainability in the management of higher education quality". JIBED 7 3 (2014): 181-181. http://dx.doi.org/10.1504/jibed.2014.063088.
    10.1504/jibed.2014.063088
  185. Loureiro, Sandra. "How brand personality, brand identification and service quality influence service brand equity". Cogent Business & Management (2014):
    http://dx.doi.org/10.1080/23311975.2014.981329
  186. Loureiro, Sandra Maria Correia. "THE EFFECT OF PERCEIVED BENEFITS, TRUST, QUALITY, BRAND AWARENESS/ASSOCIATIONS AND BRAND LOYALTY ON INTERNET BANKING BRAND EQUITY". International Journal of Electronic Commerce Studies 4 2 (2013): 139-158. http://dx.doi.org/10.7903/ijecs.1000.
    Published
  187. Loureiro, Sandra Maria Correia; Almeida, Marta; Rita, Paulo. "The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context". International Journal of Hospitality Management 35 (2013): 35-43. http://dx.doi.org/10.1016/j.ijhm.2013.04.011.
    Published
  188. Loureiro, S.M.C.. "The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity". International Journal of Electronic Commerce Studies 4 2 (2013): 139-158. http://www.scopus.com/inward/record.url?eid=2-s2.0-84893378982&partnerID=MN8TOARS.
    10.7903/ijecs.1000
  189. Loureiro, S.M.C.; Almeida, M.; Rita, P.. "The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context". International Journal of Hospitality Management 35 (2013): 35-43. http://www.scopus.com/inward/record.url?eid=2-s2.0-84879293889&partnerID=MN8TOARS.
    10.1016/j.ijhm.2013.04.011
  190. Loureiro, Sandra. "Experience marketing and the luxury travel industry". TOURISM & MANAGEMENT STUDIES 1 (2013): 296-302.
    Published
  191. Loureiro, Sandra. "The role of cinema on the tourist destination image formation process (O papel do cinema na formação da imagem de destinos turísticos)". TOURISM & MANAGEMENT STUDIES 1 (2013): 40-53.
    Published
  192. Loureiro, Sandra. "A framework to analyse the effect of hotel websites stimuli on emotions, attitude and intentions moderated by sensory curiosity; language of instruction; classification of hotel; and annual income of customer". TOURISM & MANAGEMENT STUDIES 1 (2013): 331-342.
    Published
  193. Loureiro, Sandra. "Advertising self-regulation and complaints: a comparative study in Portugal and Spain". South Asian Journal of Marketing and Management Research 3 8 (2013): 68-79.
  194. Loureiro, Sandra. "Facebook como herramienta de comunicación y venta: un análisis desde la oferta y la demanda". Cuadernos de Ciencias Económicas y Empresariales 64 1 (2013): 11-31.
    Published
  195. Loureiro, Sandra. "The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison". International Journal of Management Cases 15 4 (2013): 247-264.
    Published
  196. Loureiro, Sandra Maria Correia; Kaufmann, Hans Ruediger. "The impact of islands' image on tourists' satisfaction and place identity". J. for International Business and Entrepreneurship Development 7 1 (2013): 52-52. http://dx.doi.org/10.1504/JIBED.2013.052131.
    10.1504/jibed.2013.052131
  197. Loureiro, Sandra Maria Correia; Koo, Dong-Mo; Ribeiro, Lara. "Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments". Journal of Global Scholars of Marketing Science 23 4 (2013): 435-459. http://dx.doi.org/10.1080/21639159.2013.820880.
    10.1080/21639159.2013.820880
  198. Loureiro, Sandra M.C.; Dias Sardinha, Idalina M.; Reijnders, Lucas; Loureiro, S.M.C.; Dias Sardinha, I.M.; Reijnders, L.. "The effect of corporate social responsibility on consumer satisfaction and perceived value: the case of the automobile industry sector in Portugal". Journal of Cleaner Production 37 (2012): 172-178. http://dx.doi.org/10.1016/j.jclepro.2012.07.003.
    Published • 10.1016/j.jclepro.2012.07.003
  199. Loureiro, Sandra Maria Correia; Miranda, F. Javier; Pires, Ana R.. "Driving Forces Behind Participation and Satisfaction with Social Networking Sites". International Journal of Virtual Communities and Social Networking 4 4 (2012): 33-51. http://dx.doi.org/10.4018/jvcsn.2012100103.
    Published • 10.4018/jvcsn.2012100103
  200. Loureiro, S.M.C.; González, F.J.M.. "DUAQUAL: The quality perceived by teachers and students in university management | DUAQUAL: Calidad percibida por docentes y alumnos en la gestión universitaria". Cuadernos de Gestion 12 1 (2012): 107-122. http://www.scopus.com/inward/record.url?eid=2-s2.0-84867886755&partnerID=MN8TOARS.
    10.5295/cdg.100251sc
  201. Kaufmann, H.R.; Loureiro, S.M.C.; Basile, G.; Vrontis, D.; Ruediger Kaufmann, Hans; Correia Loureiro, Sandra Maria; Basile, Gianpaolo; Vrontis, Demetris. "The increasing dynamics between consumers, social groups and brands". Qualitative Market Research 15 4 (2012): 404-419. http://www.scopus.com/inward/record.url?eid=2-s2.0-84865374975&partnerID=MN8TOARS.
    Published • 10.1108/13522751211257088
  202. Loureiro, S.M.C.; Ruediger, K.H.; Demetris, V.; Loureiro, Sandra Maria Correia; Ruediger, Kaufmann Hans; Demetris, Vrontis. "Brand emotional connection and loyalty". Journal of Brand Management 20 1 (2012): 13-27. http://www.scopus.com/inward/record.url?eid=2-s2.0-84867740147&partnerID=MN8TOARS.
    Published • 10.1057/bm.2012.3
  203. Pires, A.; Loureiro, Sandra Maria Correia. "O Efeito das dimensões do Estilo de Vida de um Destino Turístico na Satisfação Global e no Passa-palavra: O caso da Barragem de Alqueva". Journal of Tourism and Development 1 17718 (2012): 161-173.
    Published
  204. Loureiro, Sandra; Almeida, M.. "Estímulos Influenciadores do Prazer e do Relaxamento: o Contexto do SPA em hotel termal em Portugal". Journal of Tourism and Development 3 17/18 (2012): 1481-1493.
    Published
  205. Correia Loureiro, Sandra María; Miranda González, Francisco Javier. "DUAQUAL: calidad percibida por docentes y alumnos en la gestión universitaria". Cuadernos de Gestión 12 1 (2012): 107-122. http://dx.doi.org/10.5295/cdg.100251sc.
    Published
  206. Correia Loureiro, Sandra Maria; Kaufmann, Hans Ruediger. "Explaining Love of Wine Brands". Journal of Promotion Management 18 3 (2012): 329-343. http://dx.doi.org/10.1080/10496491.2012.696460.
    10.1080/10496491.2012.696460
  207. Loureiro, Sandra Maria Correia; Miranda, Francisco Javier. "Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation". Journal of Service Science and Management 04 04 (2011): 476-485. http://dx.doi.org/10.4236/jssm.2011.44054.
    Published • 10.4236/jssm.2011.44054
  208. Loureiro, S.M.C.; Kastenholz, E.. "Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal". International Journal of Hospitality Management 30 3 (2011): 575-583. http://www.scopus.com/inward/record.url?eid=2-s2.0-79955146229&partnerID=MN8TOARS.
    10.1016/j.ijhm.2010.10.007
  209. Loureiro, S.; Santana, S.. "Web site brand attributes and e-shopper loyalty: A comparative study of Spain and Scotland". WEBIST 2010 - Proceedings of the 6th International Conference on Web Information Systems and Technology 2 (2010): 257-262. http://www.scopus.com/inward/record.url?eid=2-s2.0-77956273878&partnerID=MN8TOARS.
  210. Loureiro, S.; Santana, S.. "Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image". Studies in Classification, Data Analysis, and Knowledge Organization (2010): 743-750. http://www.scopus.com/inward/record.url?eid=2-s2.0-84879578720&partnerID=MN8TOARS.
    10.1007/978-3-642-10745-0-82
  211. Santana, S.; Loureiro, Sandra Maria Correia. "Assessing benefits and risks of online shopping in Spain and Scotland". The European Journal of Management Studies 15 2 (2010): 161-172.
    Published
  212. Loureiro, S.M.C.. "Satisfying and delighting the rural tourists". Journal of Travel and Tourism Marketing 27 4 (2010): 396-408. http://www.scopus.com/inward/record.url?eid=2-s2.0-77953098777&partnerID=MN8TOARS.
    10.1080/10548408.2010.481580
  213. Loureiro, Sandra Maria Correia; Miranda González, F. J.. "Perceived Quality in Rural Lodgings of Spain and Portugal: RURALQUAL Scale". The European Journal of Management Studies 14 1 (2009): 33-52.
    Published
  214. Loureiro, Sandra María Correia; González, Francisco Javier Miranda. "The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty". Journal of Travel & Tourism Marketing 25 2 (2008): 117-136. http://dx.doi.org/10.1080/10548400802402321.
  215. Loureiro, S.M.C.; Gonzalez, F.J.M.. "The importance of quality, satisfaction, trust, and image in relation to rural tourist loyalty". Journal of Travel and Tourism Marketing 25 2 (2008): 117-136. http://www.scopus.com/inward/record.url?eid=2-s2.0-67650432555&partnerID=MN8TOARS.
    10.1080/10548400802402321
  216. Loureiro, Sandra Maria Correia. "Gestão da Qualidade em Alojamentos de Turismo no Espaço Rural". COGITUR-Journal of tourism studies 1 (2008): 41-72.
  217. Loureiro, Sandra Maria Correia; Miranda González, F. J.. "Calidad, satisfacción y fidelidad en el turismo rural: Un análisis hispano-portugués". Papers de Turisme 40 (2006): 49-65.
    Published
  218. Loureiro, Sandra Maria Correia. "Qualidade Percebida do serviço em alojamentos rurais de Portugal e Espanha: análise oferta e procura". ”, Revista Lusófona de Humanidades e Tecnologias 11 (2006): 136-148.
    Published
Preface / Postscript
  1. Loureiro, Sandra Maria Correia. "Forward.: Building Consumer-Brand Relationship in Luxury Brand Management". Preface to Building Consumer-Brand Relationship in Luxury Brand Management, edited by Paula Rodrigues; Ana Pinto Borges. IGI-Global. 2021.
  2. Loureiro, Sandra Maria Correia. "Preface of Managerial Challenges and Social Impacts of Virtual and Augmented Reality". Preface to Managerial Challenges and Social Impacts of Virtual and Augmented Reality. United States: IGI-Global. 2020.
    Published

Intellectual property

Copyright registration
  1. 2009. "IMOM-scale to measure the level of internationalization and market orientation of an organization".
    Registered

Other

Other output
  1. Consumption, Anti-Consumption and Consumption Communities:. The Football Clubs and its Fans. 2014. Sandra Maria Correia Loureiro; Ana Regina Pires; Ricardo Cayolla. http://dx.doi.org/10.4018/978-1-4666-5880-6.ch023.
  2. Tourism in Rural Areas: Foundation, Quality and Experience. Visions for Global Tourism Industry - Creating and Sustaining Competitive Strategies. 2012. Correia Loureiro, Sandra Maria. http://dx.doi.org/10.5772/37483.
    10.5772/37483
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2023/02/10 How attachment affects happiness in the human-IVA relationship AMA-American Marketing Association
2022/11/08 Artificial Intelligence in the Labor Market: opportunities and challenges of digital transformation International WORKSHOP on Covid-19, Virus of Social Inequalities
2022/04/28 Immersive technology in education and its pedagogical foundations: A systematic literature review 7th XR international conference 2022
2022/04/28 Relaunching European Smart and Sustainable Tourism Models through Digitalization and Innovative Technologies 7th XR international conference 2022
2022/04/28 The impact of Augmented and Virtual Reality for Sustainable Tourism 7th XR international conference 2022
2022/04/28 Cinematic Virtual Reality: how emotional responses vary across movie genre and technological format 7th XR international conference 2022
2022/03/28 How cognitive flexibility affects sense of power in a coffee virtual setting: the moderating role of personality traits 7th XR international conference 2022
2019/12 The tourist experience mirrored in social networks: a text mining approach 5th World Research Summit for Tourism and Hospitality
(United States)
2019/07 Gamification in higher education:text mining approach EuroMed Conference
(Greece)
2019/07 Exploring the rewards dimension of engagement in consumer-fashion brand relationship. GAMMA-Global Fashion Managemnet Conference- Fashion, Culture and Design Management in Sustainable Environment
(Paris, France)
2018/11 Artificial Intelligence for Tourism and Hospitality International workshop on BU Artificial Intelligence for Tourism and Hospitality
Bournemouth University (Bournemouth , United Kingdom)
2018/09 Engaging retailing stakeholders to corporate social responsibility practices through social media 11tth Annual EuroMed Conference
The EuroMed Academy of Business (La Valetta, Malta)
2018/07 Exploring how brands create and maintain online relationships through their websites Global Marketing Conference-GAMMA 2018
Global Alliance of Marketing & Management Associations (Tokyo, Japan)
2018/07 Corporate social responsibility initiatives influence customer awareness and empowerment Global Marketing Conference-GAMMA 2018
Global Alliance of Marketing & Management Associations (Tokyo)
2018/07 The role of word-of-mouth and celebrity endorsement in online consumer-brand relationship: the context of Instagram Global Marketing Conference-GAMMA 2018
Global Alliance of Marketing & Management Associations (Tokyo, Japan)
2018/06 Relationship between destination affect and intention to visit: the case of destination dislike 47th EMAC conference
The European Marketing Academy (EMAC) (Glasgow, United Kingdom)
2017/09 Consumer-brand engagement through website stimuli 10tth Annual EuroMed Conference
The EuroMed Academy of Business (Rome, Italy)
2017/09 How customer experience attributes influence customer satisfaction and online bank credibility 10tth Annual EuroMed Conference
The EuroMed Academy of Business (Rome, Italy)
2017/09 Love and respect in the soccer industry 10tth Annual EuroMed Conference
The EuroMed Academy of Business (Rome, Italy)
2017/07 Effect of website performance expectancy on customer satisfaction: online fashion performance Global Fashion Management Conference 2017
Global Alliance of Marketing & Management Associations (Vienna, Austria)
2017/07 The background music at art galleries experience in Lisbon Global Fashion Management Conference 2017
Global Alliance of Marketing & Management Associations (Vienna, Austria)
2017/05 Employing mindfulness, images and experience evaluation to predict perceived value of travel experience: the role of perceived authenticity 47th EMAC conference
European Marketing Academy (EMAC) (Groningen, Netherlands)
2017/05 Leaving footprints on online brand communities: the role of positive and negative engagement on commitment 47th EMAC conference
European Marketing Academy (EMAC) (Groningen, Netherlands)
2017/05 I hate this brand! The effect of negative engagement on self-expression word-of-mouth 5th International Consumer-brand relationship 2017
Consumer-brand relationship Association (Porto, Portugal)
2017/05 Brand Power and Brand Focus as facilitators of relationship Quality in the wine sector 5th International Consumer-brand relationship 2017
Consumer-brand relationship Association (Porto, Portugal)
2017/05 Making museums attractions to tourists: Serous leisure, Meaningfulness and Emotions as drivers to Engagement INVTUR 2017
Departamento de Economia, Gestão, Engenharia Industrial e Turismo Univ. Aveiro (Aveiro, Portugal)
2017/05 Perceptions of the Teutonic online market and opportunities for adventure travel industry INVTUR 2017
Departamento de Economia, Gestão, Engenharia Industrial e Turismo Univ. Aveiro (Aveiro, Portugal)
2017/05 New-age elderly in Germany – how to live better with healthy experiences INVTUR 2017
Departamento de Economia, Gestão, Engenharia Industrial e Turismo Univ. Aveiro (Aveiro, Portugal)
2017/05 Foodservice tendencies and tourists’ lifestyle: new trends in tourism INVTUR 2017
Departamento de Economia, Gestão, Engenharia Industrial e Turismo Univ. Aveiro (Aveiro, Portugal)
2017/05 Wine tourism activities as facilitators of relationship quality in wine sector INVTUR 2017
Departamento de Economia, Gestão, Engenharia Industrial e Turismo Univ. Aveiro (Aveiro, Portugal)
2016/12 Brand authenticity versus brand reputation: automobile sector ANZMAC 2016 conference
Australia & New Zealand Marketing Academy (ANZMAC) (Christchurch, New Zealand)
2016/12 Engaging tourists with museums in the destination Lisbon ANZMAC 2016 conference
Australia & New Zealand Marketing Academy (ANZMAC) (Christchurch, New Zealand)
2016/10 Engaging the elderly tourists with museums Tourism and Ageing conference
ISCTE-IUL (Lisbon, Portugal)
2016/09 Attachment in retailing sector: retailer own-brands or manufacturer brands? 9tth Annual EuroMed Conference
The EuroMed Academy of Business (Warsaw, Poland)
2016/09 Factors shaping young tourists ' intentions to travel to Greece, Israel and Portugal: universal or idiosyncratic perceptions of young Greeks, Israelis and Portuguese? 9th. Annual EuroMed Conference
The EuroMed Academy of Business (Warsaw, Poland)
2016/07 Managing the brand art gallery: art visualization and overall evaluation Global Marketing Conference-GAMMA 2016
Global Alliance of Marketing & Management Associations (Hong Kong, China)
2016/07 It is all about desires! Motivation to engage in medical tourism practices and subjective well-being Global Marketing Conference-GAMMA 2016
Global Alliance of Marketing & Management Associations (Hong Kong, China)
2016/07 In-flight attributes and mindful passengers: Relationship quality and behavioural intentions configurations Global Marketing Conference-GAMMA 2016
Global Alliance of Marketing & Management Associations (Hong Kong, China)
2016/02 Cocriação em redes sociais de Organizações Não-Governamentais: o caso da Amnistia Internacional Workshop on Sustainability, Third Sector and Social Networks
ISEG-University of Lisbon (Lisbon, Portugal)
2015/12 I am so cool! Capturing the core Essence of the cool Boutique hotel 3rd World research summit for tourism and hospitality and 1st USA-China tourism research summit: transforming partnerships
Rosen College of Hospitality Management, University of Central Florida (Orlando, United States)
2015/09 I want that smartphone! Sources of brand equity 8th Annual EuroMed Conference
The EuroMed Academy of Business (Verona, Italy)
2015/09 I am avoiding it! A seniors' perspectives about advertising 8th Annual EuroMed Conference
The EuroMed Academy of Business (Verona, Italy)
2015/06 Feeling better while waiting: the influence of intrinsic cues of hospital lobby in Portugal and South Korea MAG Scholar: Global Business, Marketing and Tourism Conference 2015
MAGScholar - Marketing in Asia Group (Porto, Portugal)
2015/06 The impact of the Internet in the intermediation of travel agents: The Portuguese case MAG Scholar: Global Business, Marketing and Tourism Conference 2015
MAGScholar - Marketing in Asia Group (Porto, Portugal)
2015/06 I love you ... But not unconditionally. Perceptions about luxury fashion brands MAG Scholar: Global Business, Marketing and Tourism Conference 2015
MAG Scholar - Marketing in Asia Group (Porto, Portugal)
2015/05 Being a mindful tourist improves the lived rural experience? Insights from rural tourism experience 44th EMAC conference
European Marketing Academy (EMAC) (Leuven, Belgium)
2015/05 Consequences of Being Deeply in Love: the Fan-football Club Relationship 4th International Consumer-brand relationship Conference
Consumer-brand relationship Association (Porto, Portugal)
2015/05 When relationships go wrong: insights from previous studies 4th International Consumer-brand relationship Conference
Consumer-brand relationship Association (Porto, Portugal)
2014/09 Excitement, sophistication and uniqueness as drivers to consumer-luxury car brand relationship 7th Annual EuroMed Conference
The EuroMed Academy of Business (Kristiansand, Norway)
2014/08 Relationship quality as a function of luxury car brand image and personality World Marketing Congress 2014
Academy of Marketing Science (Lima, Peru)
2013/12 Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation Anzmac 2013 Conference- 16th Conference
Australia & New Zealand Marketing Academy (Auckland, New Zealand)
2013/12 Consequences of Being Deeply in Love: the Fan-football Club Relationship Anzmac 2013 Conference- 16th Conference
Australia & New Zealand Marketing Academy (Auckland, New Zealand)
2013/09 A study on antecedents and impacts of engagement and participation in brand communities in Portugal 6th Annual EuroMed Conference
The EuroMed Academy of Business (Estoril , Portugal)
2013/09 Exploring the antecedents of brand equity in service industry 6th Annual EuroMed Conference
The EuroMed Academy of Business (Estoril , Portugal)
2013/05 Strategic Marketing for Tourism: The 2014 FIFA World Cup 5th Global Management Conference (Globalization, sustainability and development)
Instituto Universitário de Lisboa (ISCTE-IUL) (Lisbon, Portugal)
2013/05 Critical Success Factors on Production Engineering Teaching: A Study with a Qualitative Approach Using In-Depth Interviewing 5th Global Management Conference (Globalization, sustainability and development)
Instituto Universitário de Lisboa (ISCTE-IUL) (Lisbon, Portugal)
2013/04 Cool brands: the social conscience and sustainability as new trends 8th Global Brand Conference of the Academy of Marketing
Catholic University of Portugal (Oporto, Portugal)
2013/04 Luxury Values as drivers for Consumer Behaviour: Luxury Clothes Brand Context 8th Global Brand Conference of the Academy of Marketing
Catholic University of Portugal (Oporto, Portugal)
2012/11 A framework to analyse the effect of hotel websites stimuli on emotions, attitude and intentions moderated by sensory curiosity; language of instruction; classification of hotel; and annual income of customer TMS – MANAGEMENT STUDIES - International Conference
ESGHT (Escola Superior de Gestão, Hotelaria e Turismo) (Olhão, Portugal)
2012/11 O papel do cinema na formação da imagem de destinos turísticos TMS – MANAGEMENT STUDIES - International Conference
ESGHT (Escola Superior de Gestão, Hotelaria e Turismo) (Olhão, Portugal)
2012/11 O Efeito da Norma Subjetiva, Percepção de Controlo, Atitude e Experiência Passada na Intenção de Compra de Marcas de Roupas de Luxo no Brasil TMS – MANAGEMENT STUDIES - International Conference
ESGHT (Escola Superior de Gestão, Hotelaria e Turismo) (Olhão, Portugal)
2012/11 Experience marketing and the luxury travel industry TMS – MANAGEMENT STUDIES - International Conference
ESGHT (Escola Superior de Gestão, Hotelaria e Turismo) (Olhão, Portugal)
2012/10 Critical success factors as drivers to quality and sustainable in higher education institutions (track organizations) 5th Annual EuroMed Conference
The EuroMed Academy of Business (Glion-Montreux, Switzerland)
2012/10 The impact of online atmospheric cues on emotions and word-of-mouth: gender differentiation 5th Annual EuroMed Conference
The EuroMed Academy of Business (Glion-Montreux, Switzerland)
2012/10 Sustainability attitudes and behaviours in higher education: a cross-cultural comparison 5th Annual EuroMed Conference
The EuroMed Academy of Business (Glion-Montreux, Switzerland)
2012/07 The effect of online shopping orientation on perceived behavioural control and attitude toward online purchasing of clothes Global Marketing Conference
Korean Academy of Marketing Science (Seoul, South Korea)
2012/07 Brand experience and willingness to sacrifice for a brand Global Marketing Conference
Korean Academy of Marketing Science (Seoul, South Korea)
2012/07 Brand credibility and self-brand connection as drivers to cool brands Global Marketing Conference
Korean Academy of Marketing Science (Seoul, South Korea)
2012/07 The effect of atmospheric cues and place attachment on pleasure and relaxation: the spa hotel context Global Marketing Conference
Korean Academy of Marketing Science (Seoul, South Korea)
2012/06 The Social Side of Cool Brands 3rd International Conference on Consumer Brand Relationship
Simmons School of Management (Boston, United States)
2012/06 Exploring Brand Love in the Wine Sector: An International Segmentation Perspective 3rd International Conference on Consumer Brand Relationship
Simmons School of Management (Boston, United States)
2012/03 The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits AAA 2012 Conference-American Academy of Advertising
American Academy of Advertising (Myrtle Beach, South Carolina , United States)
2011/11 Consumer´s Love and Willingness to Sacrifice for a Brand Anzmac 2011 Conference- 14th Conference
Australian & New Zealand Marketing Academy (Perth, Australia)
2011/11 Characteristics of Cool Brands: The Development of a Scale Anzmac 2011 Conference- 14th Conference
Australian & New Zealand Marketing Academy (Perth, Australia)
2011/11 Antecedents and Outcomes of Participation in Brand Communities: The Portuguese Perspective Anzmac 2011 Conference- 14th Conference
Australian & New Zealand Marketing Academy (Perth, Australia)
2011/11 The Effect of Atmosphere on Emotions and Online Shopping Intention: Age Differentiation Anzmac 2011 Conference- 14th Conference
Australian & New Zealand Marketing Academy (Perth, Australia)
2011/11 A Conceptual Approach for Cannibalism Between Goods Anzmac 2011 Conference- 14th Conference
Australian & New Zealand Marketing Academy (Perth, Australia)
2011/10 The influence of brand image and brand satisfaction on wine love and loyalty 4th Annual EuroMed Conference
The EuroMed Academy of Business (Crete, Greece)
2011/10 The effect of dimensions of destination image on satisfaction and place identity: the case of Sao Tome and Principe islands 4th Annual EuroMed Conference
The EuroMed Academy of Business (Crete, Greece)
2011/08 Antecedents and outcomes of participation in social networking sites 35th Annual Conference of the German Classification Society (GFKL) and 12th Bi-Annual Meeting of ifcs
German Classification Society (GFKL) (Frankfurt am Main, Germany)
2011/08 Dimensions of job characteristics as predictors of job satisfaction and professional satisfaction 35th Annual Conference of the German Classification Society (GFKL) and 12th Bi-Annual Meeting of ifcs
German Classification Society (GFKL) (Frankfurt am Main, Germany)
2011/04 Effects of corporate social responsibility on affective commitment and loyalty 7th Global Brand Conference of the AM Brand, Corporate Identity and Reputation SIG
The AM Brand, Corporate Identity and Reputation SIG (Oxford, United Kingdom)
2011/03 Are brand experienced customers, brand lovers and committed consumers more willing to sacrifice? 2nd International Colloquium on Consumer Brand Relationship
Rollins College (Winter Park –Orlando, United States)
2011/03 Brand Love across Cultures: A Cross-cultural Study on Wine Consumption, Values and Preferences 2nd International Colloquium on Consumer Brand Relationship
Rollins College (Winter Park –Orlando, United States)
2010/11 New consumer role in brand community: from attractiveness to an active member and embedded learning 3rd Annual EuroMed Conference
The EuroMed Academy of Business (Nicosia, Cyprus)
2010/11 Dynamic Capabilities: Towards a construct linking marketing capabilities and performance 3rd Annual EuroMed Conference
The EuroMed Academy of Business (Nicosia, Cyprus)
2010/11 Advertising self-regulation in Portugal and Spain: a comparative study 3rd Annual EuroMed Conference
The EuroMed Academy of Business (Nicosia, Cyprus)
2010/09 Brand love as a driver of strengthening the relationship and the trust with the brand: an empirical study on car sector Global Marketing Conference 2010
Korean Academy of Marketing Science (Tokyo, Japan)
2010/09 Effects of customer value on internet banking corporate reputation and satisfaction: a comparative study in Portugal and Austria Global Marketing Conference 2010
Korean Academy of Marketing Science (Tokyo, Japan)
2010/09 Symbolic image, satisfaction, and delight in retail sector: FIMIX-PLS market segmentation Global Marketing Conference 2010
Korean Academy of Marketing Science (Tokyo, Japan)
2010/09 Determinants of Corporate Social Responsibility for Consumer Satisfaction and Brand Perceived Value GIKA Global Conference 2010
GIKA - Global Innovation and Knowledge (Lisbon, Portugal)
2010/07 Brand love perceived by car users: Segmentation Using FIMIX-PLS 34th Annual Conference of the German Classification Society (GFKL)
German Classification Society (GFKL) (Karlsruhe , Germany)
2010/06 Web site brand image, relationship, and credibility as determinants of e-shopper loyalty 39th International EMAC Conference
European Marketing Academy (EMAC) (Copenhagen , Denmark)
2010/04 The effects of perceived value, brand relationship, and brand love on loyalty intentions: an empirical study 1st International Colloquium on Consumer Brand Relationship
Rollins College (Winter Park –Orlando, United States)
2010/04 Social Consumer Evolution and Embedded Learning 1st International Colloquium on Consumer Brand Relationship
Rollins College (Winter Park –Orlando, United States)
2010/04 Web site Brand Attributes and e-shopper Loyalty-A Comparative Study of Spain and Scotland 6th WEBIST International conference on Web Information Systems and Technologies
WEBIST - Web Information Systems and Technologies (Valencia, Spain)
2009/10 Global Evaluation and Loyalty of Lisbon as a Tourist Destination – Portugal 2nd Annual EuroMed Conference
The EuroMed Academy of Business (Salerno, Italy)
2009/09 Segmentation Using Finite Mixture Partial Least Squares: loyalty and satisfaction perceived by customers of the supermarkets in Portugal 6th International Conference on PLS and Related Methods
Beihang University (Beijing, China)
2009/03 Website brand image: a comparison of website from Scotland and Spain 11th Bi-Annual Meeting of ifcs e 33th Annual Conference GFKL
German Classification Society (GFKL) (Dresden, Germany)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2019/01/01 - 2023/01/25 Exploring the Relationship Between Luxury Consumption and Brand Coolness
Supervisor
 Gestão (PhD in Management) (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Volunteer Tourism as a Transformative Experience
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Simulating Emergency Management through Extended Reality Technology
Co-supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 The Impact on Luxury Brand Coolness of Sustainable Materials in the Perceptions of Traditional and Sharing Economy Consumers
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 How travel UGC is different in the East and West and how that creates different tourism destination images
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 HOW DOES CONSUMERS' SELF-EXPRESSED BEHAVIOR TRANSLATE INTO ACTUAL BEHAVIOR WHEN IT COMES TO SUSTAINABLE PRODUCTS AND WHAT ARE THE MAIN TRIGGERS
Co-supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 The Influence of Virtual Reality on Perceived Authenticity, Curiosity and Willingness to Engage on Socially Responsible Initiatives
Co-supervisor
 Gestão de Hotelaria e Turismo (hospitality and tourism management) (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Proposing a New Measurement Construct for Service Quality in Small Medium Sized Enterprises in the Tourism Sector
Co-supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Factors that influence Brand Loyalty in the Music Industry and the moderator role of Artist Popularity
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 What influences the purchase intentions and behavior of electric vehicles among Chinese consumers?
Co-supervisor
 Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Impacts of Virtual Reality on the Real Estate Consumer's Purchase Intentions
Co-supervisor
 Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Preparing a Sustainability Self-Diagnostic Tool for SMEs
Co-supervisor
 Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Tokenizing the Fashion Industry: The moderating impact of NFTs in Luxury Fashion Purchases and its effects on consumers
Co-supervisor
 Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Collaborative consumption: What would motivate customers to be part of it? The case of second-hand shopping on Vinted with the French population
Co-supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 How the Senses and Technologies of the Store Atmosphere Influence Brand Attachment and its Results on Brand Advocacy and Brand Attachment-
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 - 2023 Exploring the Relationship Between Luxury Consumption and Brand Coolness
Supervisor of Aihoor Kayoom Aleem
Gestão (PhD in Management, specialization in Marketing)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2023 Repatronage Intentions: the role of perceived quality, commitment and psychological ownership on wine tourism
Supervisor
 Gestão (PhD in Management, specialization in Marketing) (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/03/03 - 2022/11/26 The impact of film-induced tourism, emotional responses and lifestyle patterns on behavioral intentions to travel to a destination
Supervisor
 Mestrado em Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/06/01 - 2022/11/20 Understanding the use of Game Advertising: the impact of Brand Coolness on Brand Equity
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/03/06 - 2022/11/06 Human Branding in the Hospitality and Tourism Industry
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/05/01 - 2022/11/05 I am my own mannequin- The impact of AR on self-concept
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/07/02 - 2022/11/02 The effects of Awe in Religious Tourism: Can Augmented Reality play an important role?
Supervisor
 Gestão de Hotelaria e Turismo (Hospitality and Tourism Management) (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/07/01 - 2022/11/01 Museum and virtual reality
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/05/03 - 2022/11/01 Impact of personalized advertising on consumers
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/04/01 - 2022/11/01 The Use Of AI In Consumer Experience: How Independent Self Construal and Attachment Influence Avoidance of Similarity in Beauty Industry
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017/01/01 - 2022/11/01 Value co-creation and firm performance: evidence from hotel industry
Supervisor
 PhD in Tourism Management (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/06/01 - 2022/10/10 Customer-robot identification: exploring the relationship process between customers and social robots in the hospitality industry
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/03/01 - 2022/10/01 The role of customer inspiration and relationship quality in engaging the online experience: insights from Kuwait and Portugal
Supervisor
 Gestão (PhD in Management) (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/01/01 - 2022/07/01 Keeping fans engaged through social media activities during the covid-19 pandemic – a case of professional football clubs
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/01/01 - 2022/06/04 Human-artificial intelligence engagement: exploring the perspectives of users and tourism managers
Supervisor
 Gestão (PhD in Management) (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/01/01 - 2022/04/04 Drivers and outcomes of perceived brand authenticity and customer engagement in the hospitality context
Supervisor
 Gestão (PhD in Management) (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/09 - 2020/11 The Impact of Virtual Reality in the Motion Picture Industry regarding Brand Coolness, Emotional Responses, and WOM
Supervisor of Mariana de Oliveira Berga Rodrigues
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/09 - 2020/11 Data for Good. The role of Data-driven Social Partnerships to strengthen consumer-brand relationships in the sports industry
Supervisor of Ivo Middendorf
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/09 - 2020/11 Shaping customer engagement, repurchase intention and positive word-of-mouth in omnichannel retailing context
Supervisor of Ana Catarina Horta Lopes
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 - 2020 Enhancing recommendations and revisit intentions to museums through experiences: the mediated role of visitors perception of coolness and feeling of authentic pride
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 - 2020 New insights on the importance of Real-Time Marketing on Building Brand Engagement and Brand Equity
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 - 2020 «Cool is the new Black» Exploring some drivers and outcomes of brand coolness in luxury fashion realm and analyze power distance regarding three counties: Portugal, United Kingdom and Russia
Supervisor
 Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 - 2020 On the Road to the Worlds Most Powerful eSports Brand - A Case Study of ESL Gaming
Supervisor
 Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 - 2020 Explore and measure Brand Love, and its antecedents and consequences, among Portuguese Consumers
Supervisor
 Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2020 Exploring university students engagement in learning through gamification, transmedia and virtual reality
Supervisor
 PhD in Management specialization in Marketing (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2019 How can tourist experience and perceive authenticity impact behavioral intentions and perceived value by tourist?
Co-supervisor
 Gestão (Management) (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2019 A influência dos valores e crenças pessoais na avaliação da experiência e engagement do cliente: indústria hoteleira (The influence of personal values and beliefs in evaluating customer experience and engagement: hotel industry)
Supervisor
 Gestão (Management) (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2019 Exploring Drivers of Consumer Well-Being In Music Festivals: A Relationship Marketing Approach
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2019 The influencing factor of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2019 Brand Cynicism: start to develop a scale
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2019 Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presence
Supervisor
 Marketing (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2019 A devoção do consumidor português da geração Y pelas marcas de fast fashion
Supervisor
 Gestão (Management) (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2019 How college students in china view brand experience, brand personality and brand love: moderate effect of product involvement
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2019 The impact of social media on consumer behavior
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - 2019 A Comparison on the Perception of Brand Love: Developed Economies Vs Emerging Economies
Supervisor
 Marketing
Instituto Politécnico de Portalegre Escola Superior de Tecnologia e Gestão, Portugal
2018 - 2019 How Multisensory Experiences in Virtual Environments Affect Intention to Return: The Role of Cognitive Flexibility, Sense of Power and Personality Traits
Co-supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2019 Brand Hate: A Constructivist Grounded Theory Approach
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2018 Exploring Antecedents and Outcomes of Perceived Authenticity by tourists at Lisbon Museums
Supervisor of Diana Lourenço Macau
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2018 How tourists perceive two island destinations with identical culture, but different demographic characteristics, through social networking sites? the case of madeira and bermuda
Supervisor of Tiago José Maniés Ferro
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2018 The influence of electronic word-of-mouth on smartphone purchase intent: Friends or Digital Influencers? (A influência do word-of-mouth eletrónico na intenção de compra de smartphones: Amigos ou Influenciadores Digitais?
Supervisor of Gonçalo Silva Gomes
Gestão (Management) (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2018 Cruise tourism: factors influencing the intention to return to Lisbon destination?
Supervisor of Lisandra Josefa Abreu Figueira
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2018 How cool is advertising-evoked nostalgia in the eyes of the millennials?
Supervisor of Maria de Almeida e Silva Branco Amaral
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2018 Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de Janeiro
Supervisor of Sónia João Chagas Jesus
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2018 Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry
Supervisor of . Inês Filipa de Sousa Moura
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2018 The effects of virtual shoe store on consumer engagement and behavioral intention through telepresence, emotional and cognitive states: exploring two background music bea
Supervisor of Maria Felício Crespo
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - 2018 Development of a communication strategy for the Angel d'água swimwear company (Desenvolvimento de uma estratégia de comunicação para a empresa Anjo dágua swimwear)
Supervisor of Jaqueline Machado Salvador
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2018 The role of consumer-brand engagement in a digital marketing era
Supervisor of Ricardo Godinho Bilro
PhD Gestão, specialization in Marketing (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2018 What makes an exceptional cuisine that worth a special journey?
Supervisor of Fernando Jorge de Almeida Oliveira Brochado
PhD Gestão do Turismo (Tourism Management) (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 Antecedents and Outcomes of Consumer Experience and Engagement for Luxury Fashion Consumers
Supervisor of Maria Guerra Vitorino Maximiano
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 Online Marketing communication: a netnography into different types of fashion brands
Supervisor of Jessica Maria Serra
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 Brand orientation and performance implications – a resource-based perspective of boss menswear
Supervisor of Manwir Singh
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 The new luxury is not gold, it is green: communicating sustainability within the luxury market– the case of the Brazilian luxury fashion brand osklen
Supervisor of Isabella Lazarini Silveira Attili
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 Co-created corporate social responsibility initiatives on social media
Supervisor of João Pedro Lopes
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 The perception of active listening practice on social networks as a determinant of brand engagement
Supervisor of Lídia Silveira Pina
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 The positive impact of product range optimization in the private label of a multinational retail company
Supervisor of Vítor Manuel Henriques dos Santos Duarte
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 I love you Benfica: an original fan typology based on the analysis of the relationship between SL Benfica and its fans
Supervisor of Cristiana Matos Lopes
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 Case study: the market is calling for biolage R.A.W.- Master thesis, Instituto Universitário de Lisboa
Supervisor of Paulo Jorge Padrão Anes
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 Luxury fashion clothes and accessories: the role of envy on desire to purchase
Supervisor of Adriana Carpinteiro de Oliveira e Costa
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 Luxury cruises: drivers to the well-being perception of tourists about their experience in-cruise
Supervisor of inês Santos Gonçalves
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 Exploring the Role of Portuguese Brands' Actions on Social Media on Consumer Engage
Supervisor of Maria dos Santos Jorge Teixeira Pinto
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2017 Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviour
Supervisor of Francisco Maria de Almeida Tavares Pio Correia
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 The impact of generation Ys customer experience on banking sector
Supervisor of Diab Ramthan Alsalem
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers’ websites
Supervisor of Luisa Cavallero
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 Online brand engagement an investigation on antecedents and outcomes within the social media environment
Supervisor of Tatjana Michaela Constanze Gorgus
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 Lovemarks: Comportamento do Consumidor Português associado a Clubes de Futebo
Supervisor of Manuel Maria Gonçalves Reis
Gestão (Management) (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?
Supervisor of Goulwen Le Bellego
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 Foodservice tendencies in 2015 and 2016 and the impact of lifestyle and social media
Supervisor of Rui Pedro Rio Torto Ramos Martins
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 Can anti-ageing experiences and mindfulness contribute to enhance well-being and reduce cognitive age of German elderly? A tripartite conceptual framework?
Supervisor of Jan Middendorf
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 Compromisso dos turistas com o turismo cultural de Lisboa (Engaging tourists to cultural tourism in Lisbon
Supervisor of Ana Patricia Abreu Lopes Augusto Martins
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth with the moderation of exrtraverson: the brand communities context
Supervisor of Maria Inês Lameiras Marques
Gestão (Management) (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 Social networking in non-profit organizations: the Portuguese case of Amnesty International
Supervisor of João Carlos Nogueira Galelo
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 - 2016 A influência do celebrity endorsement nas atitudes do consumidor: o contexto do instagram
Supervisor of Inês Macedo Abreu
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2016 Relationship quality: wine producers and distributors
Supervisor of Namércio Cunha
Universidade de Aveiro, Portugal
2014 - 2015 The effect of rural tourism experience on overall satisfaction, happiness and behavioural intentions insights from Dalmatia in Croatia
Supervisor of Antonia Radic
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2015 Loving fashion: creating new trends
Supervisor of Inês Tavares Costa
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2015 A influência da música na experiência da arte: emoções, recordações e intenções de consumo (The influence of music on art experience: emotions, memories and consumer intentions)
Supervisor
 Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2015 Plano de comunicação digital – 3m Portugal (Plan of digital communication - 3m Portugal)
Supervisor of Ana Cláudia da Silva Castro
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2015 Eficácia dos anúncios nostálgicos e não nostálgicos, com ou sem marcadores de probabilidade, em Portugal e no Brasil: atitudes face a duas marcas globais e intenções de compra dos seus produtos (Effectiveness of nostalgic and not nostalgic ads, with or without probability markers in Portugal and Brazil: attitudes towards the two global brands and purchase intentions of its products)
Supervisor of Miguel Lobato Contreiras
Gestão (Management) (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2015 Brand love and the ideal self: an investigation into anthropomorphic function in brand love relationships
Supervisor of Toby Donaldson
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2015 An empirical analysis of the online market for the adventure travel industry and the resulting opportunities for the startup Adventurer
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2015 The role of record label in the digital era
Supervisor of Frederik Van der Berg
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2015 “Marketing plan for Club del Gourmet and SuperCor
Supervisor of Duarte Manuel dos Santos Duarte Gomes Viana
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 - 2015 Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulness
Supervisor of Ana Filipa Luís Fiallho
Gestão (management) (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2015 Brand sacrifice: when consumers are deeply committed to a brand
Supervisor of Ricardo Manuel de Mariz Rozeira de Almeida Cayolla
Marketing e estratégia (PhD)
Universidade de Aveiro, Portugal
2014 - 2014 Análise ao cluster do calçado em Portugal: comparação de players e perspectivas futuras para o sector
Supervisor of Rodrigo José Marques Carvalho do Espirito Santo
Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 Explore the perception of millennial generation about CSR in fashion luxury brands Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 Importância de Estabelecer e Gerir Relações nas Redes Sociais: Caso das empresas portuguesas e brasileiras
Supervisor of Daniela Gonçalves Gomes
Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 Influência da Publicidade, País de Origem e País de Fabrico na Formação do Brand Equity e da Lealdade à Marca: O sector dos Smartphones
Supervisor of Filipe André Miguel dos Santos
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 Plano de Negócio Turismo Rural Casa do Lagar
Supervisor of Mário Pedro dos Santos Marcelino de Matos Soares
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 The Impact of Luxury Values and Luxury Marketing Factors on Generation Y'S Behavioural Intentions
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 Create, Build and Manage Online Brands for Internet Companies
Supervisor
 marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 The Portuguese Fashion Consumer's Shopping Orientations and Channel Selection in a Multichannel Environment
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 O Impacto da Liberalização do Transporte Aéreo no Mercado Português - Low Costs Vs Companhias Regulares: TAP, Easyjet e Ryanair Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 Analyzing the Senior Consumers' Attitude Toward Advertising: Traditional and newc media
Supervisor of Diogo Francisco Maio Gonçalves
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 Marca do Distribuidor VS. Marca do Produtor: Atitude e atracção à marca por parte do consumidor
Supervisor of Daniel Filipe Marques Vieira
Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2014 Factores que Afectam a Satisfação e Fidelização do Consumidor: O caso dos programas de fidelização Continente/Galp Energia e Pingo Doce/BP
Co-supervisor of Gonçalo Filipe Cardoso da Silva Marques
Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2011 - 2014 QUALIDADE, SUSTENTABILIDADE E FCS: O CASO DE UMA IES PRIVADA NO BRASIL (QUALITY, SUSTAINABILITY AND CSF: THE CASE OF HIGHER EDUCATION INSTITUTION IN BRASIL)
Supervisor of Harley dos Santos Martins
Universidade de Aveiro, Portugal
2012 - 2013 Luxury Brands- Freeport Outlet Context
Supervisor of Nadine Raquel Jesus Silva
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2013 A Experiência do Turismo Rural e a Intenção de Comportamento-Rural tourism experience and behavioural intention
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2013 Sazonalidade no turismo novos desafios à sustentabilidade: O caso prático do troia resort
Supervisor of Joana Lobo Machado Ribeiro e Castro
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2013 Emotional branding and logo design: exploratory study in the Information Technology market
Co-supervisor of Pedro Miguel dos Santos Coelho
Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2013 Brand Equity nos Clubes Desportivos. O caso do Sport Lisboa e Benfica
Supervisor
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2013 Elodie Carreira Zeferino
Co-supervisor
 Gestão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2013 Caracterização da empresa e da marca TAP: posicionamento, motivações e satisfação do cliente
Supervisor of Rogério Quirino da Silva Correia
 Ciências da Comunicação, Marketing e Publicidade (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2011 - 2012 Portugal's nation brand image: Portuguese and Canadian comparisons
Supervisor
 Gestão (Master)
Universidade de Aveiro, Portugal
2011 - 2012 Antecedents of brand equity: the case of continente, EDP and vodafone
Supervisor of Yesica Yudith da Silva Filipe
Gestão (Master)
Universidade de Aveiro, Portugal
2011 - 2012 Antecedentes da intenção de compra: mercado de roupa de luxo no brasil (Antecedents of purchase intention: luxury clothing market in Brazil)
Supervisor of Cristiano Mineiro Branco de Araujo
Gestão
Universidade de Aveiro, Portugal
2011 - 2012 Qualidade da informação online em turismo: ilhas (Quality of tourism information online: islands) Gestão (Master)
Universidade de Aveiro, Portugal
2011 - 2012 Antecedentes do comprometimento afetivo com automóveis de luxo (Antecedents of affective behaviour with luxury cars
Supervisor of João Tiago da Cruz Carvalheiro
Gestão (Master)
Universidade de Aveiro, Portugal
2011 - 2012 Valores associados ao luxo na relação entre a marca e o consumidor (Values assoiated with luxury in consumer-brand relationship)
Supervisor of André Dinis Santos Nogueira
Gestão (Master)
Universidade de Aveiro, Portugal
2011 - 2012 As marcas de distribuidor e o comportamento do consumidor (Own brand and consumer behaviour)
Supervisor of Ana Beatriz Costa Silva
Ciências da Comunicação, Marketing e Publicidade (Master)
Universidade de Aveiro, Portugal
2011 - 2012 Attitude and intentions towards words and brand stimuli in print ad
Supervisor
 Gestão (Master)
Universidade de Aveiro, Portugal
2011 - 2012 Films and destination image when violence is based on history
Supervisor of Arthur Filipe Barbosa de Araújo
Gestão (Master)
Universidade de Aveiro, Portugal
2011 - 2012 Experience marketing and the luxury hospitality industry
Supervisor of Medéia Veríssimo Silva de Araújo
Gestão (Master)
Universidade de Aveiro, Portugal
2011 - 2012 Sustentabilidade, preocupação ambiental e reciclagem: ensino superior (Sustainability, environmental concern and recycling: higher education)
Supervisor
 Gestão (Master)
Universidade de Aveiro, Portugal
2011 - 2012 Orientação para o mercado e qualidade percebida: supermercados Aveiro (Market orientation and perceived quality: supermarket Aveiro)
Supervisor
 Gestão (Master)
Universidade de Aveiro, Portugal
2010 - 2011 Qualidade percebida pelos utentes das IPSS de Oliveira do Hospital (Quality perceived by the users of IPSS Oliveira do Hospital)
Co-supervisor of Raquel Sofia de Almeida Batista
 Gestão (Master)
Universidade de Aveiro, Portugal
2010 - 2011 Imagem de São Tomé e Príncipe do ponto de vista do turista (Image of Sao Tome and Principe from the standpoint of the tourist)
Supervisor of Osvaldo Fernandes Gomes Viana
 Mestrado em Turismo (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2010 - 2011 Re-uso de embalagens intactas: uma alternativa para conter o excesso de resíduos sólidos no ambiente (Re-use of packaging intact: an alternative to contain excess waste on the environment)
Supervisor of Maria José Abreu Trindade
 Mestrado em Ciências da Comunicação, Marketing e Publicidade (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2010 - 2011 Lojas físicas versus virtuais: comparação entre idades e género (Physical versus virtual stores: a comparison between ages and gender)
Supervisor of Lara Marques Ribeiro
 Gestão (Master)
Universidade de Aveiro, Portugal
2010 - 2011 Factores de participação em comunidades de marca em Portugal (Factors of participation in brand communities in Portugal)
Supervisor of Ana Regina Dias Pires
 Gestão (Master)
Universidade de Aveiro, Portugal
2010 - 2011 Marketing Turístico: O Destino João Pessoa e a Copa do Mundo 2014 (Tourism Marketing: The João Pessoa destination and the World Cup 2014)
Co-supervisor of Thiago Costa Duch
 Gestão e Planeamento em Turismo (Master)
Universidade de Aveiro, Portugal
2010 - 2011 Orientação do consumidor para a compra de roupa online (Orientation of the consumer to buy clothes online)
Supervisor of Aida Pereira dos Santos
 Gestão de Marketing (Master)
Instituto Português de Administração de Marketing, Portugal
2010 - 2011 O papel das redes sociais online no marketing empresarial (The role of social networks in online marketing business)
Supervisor of Bruna Sofia Machado Duarte
 Gestão (Master)
Universidade de Aveiro, Portugal
2010 - 2011 Orientação mercado, qualidade e responsabilidade social: pme-alumínios (Market orientation, quality and social responsibility: SME-aluminum)
Supervisor of Lucia Ferreira Martins
 Gestão (Master)
Universidade de Aveiro, Portugal
2010 - 2011 Development of a scale to measure cool brands
Supervisor of Rui Alexandre Sousa Lopes
 Gestão (Master)
Universidade de Aveiro, Portugal
2010 - 2011 Determinantes para a Participação nas Redes Sociais (Determinantes for Participation in Social Networking)
Supervisor of Joana Patrícia Martins de Resende
 Gestão (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2010 - 2011 Internacionalização da PT inovação na África do Sul – estudo de caso (Internationalization of PT Innovation in South Africa - case study)
Supervisor of Ana Patrícia Marques da Fonseca Monteiro
 Marketing (Master)
Universidade de Aveiro, Portugal
2010 - 2011 Efeito do ambiente SPA nas emoções e intenções (The Effect of SPA atmosphere on emotions and intentions)
Supervisor of Marta Almeida
Gestão (Master)
Universidade de Aveiro, Portugal
2010 - 2011 O envolvimento das IPSS com o sistema de Gestão da Qualidade Total (Implementation of Quality Management in Nonprofit Organizations)
Supervisor of Alexandra Raquel Guimarães Alves
 Gestão (Master)
Universidade de Aveiro, Portugal
2009 - 2010 Determinantes do valor da marca na banca online (Determinants of brand equity in online banking)
Supervisor of Filipe M. L. Goulão
 mestrado em ciências da comunicação merketing e publicidade (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2009 - 2010 Marketing relacional e internacionalização: um caso de estudo (Relationship marketing and internationalization: a case study)
Supervisor of Anabela Martins Farinha
 Gestão (Master)
Universidade de Aveiro, Portugal
2009 - 2010 Orientação para o mercado, qualidade e responsabilidade social numa PME (Market orientation, quality and social responsibility in SMEs)
Supervisor of Joana da Conceição Lopes Alves
 Gestão (Master)
Universidade de Aveiro, Portugal
2009 - 2010 Desenvolvimento de novos produtos na indústria de veículos comerciais (Development of new products in the commercial vehicle industry)
Supervisor of Ana Sofia Antunes Azinheira Gonçalves
 Engenharia e Gestão Industrial (Master)
Universidade de Aveiro, Portugal
2009 - 2010 A orientação para o mercado do sector corticeiro português (The market orientation of the Portuguese cork industry)
Supervisor of Hugo Daniel Oliveira Rios
 Gestão (Master)
Universidade de Aveiro, Portugal
2009 - 2010 Apoio ao domicílio: impacto e qualidade percebida pelo cliente (Support home: impact and quality perceived by the customer)
Co-supervisor of Mariana Neves Anileiro da Maia Ribeiro
 Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2009 O comportamento do consumidor face a questões ambientais (Consumer behavior in the face of environmental issues)
Co-supervisor
 Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2009 Benefícios e Riscos Percebidos pelos Consumidores Online (Perceived Risks and Benefits by Online Consumers)
Co-supervisor of .Cristina Perez Rico
Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2009 A imagem da marca Website e o Comportamento do Consumidor (The brand image and Website Consumer Behavior
Supervisor
 Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2009 Qualidade e orientação para o mercado numa empresa do sector eléctrico
Supervisor of Sonia das Neves Mendes
Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2009 Gestão da Qualidade e satisfação em três marcas de automóveis ligeiros
Supervisor
 Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2009 Qualidade dos serviços em jardins-de-infância do distrito de Aveiro (Quality of services in kindergarten in the district of Aveiro)
Supervisor of Maria Reis Morais Gonçalves
Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2009 Relacionamento com a marca e amor à marca no sector automobilístico (Relationship with the brand and love brand in the automotive sector)
Supervisor of Maria João Simões Salgueiro
 Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2009 Responsabilidade social percebida por consumidores do sector automóvel (Corporate social responsibility perceived by consumers in the automotive sector)
Supervisor of Cátia Regina Pereira Gomes
 Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2009 Marketing relacional e lealdade nos serviços bancários online (Relationship marketing and loyalty in online banking)
Supervisor of Tania Graciete Teixeira da Cunha
Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2008 Deleite e fidelidade do consumidor em Turismo no espaço rural (Delight and customer loyalty in Rural Tourism)
Supervisor of Margarida Alexandra da Silva Fernandes
Gestão (Master)
Universidade de Aveiro, Portugal
2008 - 2008 Gestão da Qualidade nos Serviços Hospitalares - Gestão das Reclamações (Quality Management in the Hospital Services - Management of Complaints)
Supervisor
 Gestão (Master)
Universidade de Aveiro, Portugal
2007 - 2008 Avaliação da qualidade na prestação de serviços em secretarias universitárias (Evaluation of quality in the services of university departments)
Supervisor of Noémia Lay Aguiar Gomes
Gestão (Master)
Universidade de Aveiro, Portugal

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2023 - Current Research Seminars associated with BRU-IUL: invitation of Prof. Aaron Ahuvia (University of Michigan, USA), 2023 (2023)
2023 - Current First doctoral colloquium in Marketing 2023 (2023)
2023 - Current Nova base roundtable "How to create value in tourism through AI & XR" (2023)
2023 - Current Scientific Committee of the international conference ICMarkTech 2023 (2023)
2023 - Current Scientific Committee of the international conference GAMMA -GLOBAL MARKETING CONFERENCE 2023 (2023)
2023 - Current Scientific Committee of the international conference EuroMed 2023 (2023)
2023 - Current Scientific Committee of the international conference 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship (2023)
2016 - Current GAMMA-Global Marketing (2016)
Conference (Co-organisor)
2022/01/01 - 2023/08/30 GAMMA-Global Marketing Conference (2023/07/20 - 2023/07/30)
Conference (Member of the Scientific Committee)
2022/01/01 - 2023/02/27 AMA-American Marketing Association (winter academic conference) 2022-2023 (2023/02/01 - 2023/02/09)
Conference (Member of the Scientific Committee)
 American Marketing Association, United States
2022/01/01 - 2022/12/08 Scientific Committee of the international conference ICMarkTech 2022 (2022/12/01 - 2022/12/07)
Conference (Member of the Scientific Committee)
2022/01/01 - 2022/11/10 International Conference -Colloquium- Covid 19:Social Inequity Virus, accomplished on 8, 9, and 10 of November, aggregating 10 workshops. Coordinating the workshop “AI agents, social interactions and the pandemic” (2022/11/08 - 2022/11/10)
Conference (Co-organisor)
2022/07/01 - 2022/07/30 Research Seminars associated with BRU-IUL: invitation of Associated Prof. Linda Hollebeek (Montpellier Business School, France) on July 2022 (2022/07/01 - 2022/07/30) ISCTE-Instituto Universitário de Lisboa, Portugal
2022/04/01 - 2022/04/30 Research Seminars associated with BRU-IUL: invitation of professors: Prof. Rajeev Batra (University of Michigan- USA) on April 2022 (2022/04/01 - 2022/04/30) ISCTE-Instituto Universitário de Lisboa, Portugal
2021/01/01 - 2022/04/29 Host chair of the 7th XR international conference (2022/04/27 - 2022/04/29)
Conference (Co-organisor)
 ISCTE-Instituto Universitário de Lisboa, Portugal
2019/07 - 2019/07 2019 Global Fashion Management Conference at Paris (2019)
Conference (Member of the Scientific Committee)
 GAMMA GLOBAL ALLIANCE OF MARKETING, South Korea
2019/05/10 - 2019/05/10 Research Seminars associated to BRU-IUL: invitation of professors for two days: Prof. António Azevedo (assistant professor at University Minho, Prof. João Guerreiro (Asistant professor at ISCTE) (2019)
Meeting (Co-organisor)
 ISCTE-Instituto Universitário de Lisboa, Portugal
2019 - 2019 EURAM Lab III: AR (Augmented Reality) & VR (Virtual Reality) implications for Management (2019) EURAM-Academy of Management, Portugal
2019 - 2019 Organization of International seminar on “Cutting Edge Issues in Marketing Research by Journal Editors” Speakers: Eunju Ko, Professor, Yonsei University “Fashion Marketing Research Trends” Charles R. Taylor, John A. Murphy Professor of Marketing (Villanova University) “Hot Topics in Advertising Research/ Needed Research” Kyung Hoon Kim, Professor, Changwon National University “Publish or Perish: Exploring Publication Opportunities” (2019)
Meeting (President of the Organising Committee)
 ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Tourism and Ageing (2016 - 2016)
Conference (Member of the Organising Committee)
 ISCTE-Instituto Universitário de Lisboa, Portugal
2009 - 2009 The Theoretical Foundations and applications of web-based survey methods - Web-based Survey Methods Workshops at Universities in South Europe (2009 - 2009)
Conference
 Universidade de Aveiro, Portugal

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2023 An Understanding of Content Marketing on Online Brand Advocacy: Silver Surfers Perspective
(Thesis) Main arguer
 Jitpisut Bubphapant (PhD)
2023 Three Essays on Online Customer Engagement Cycle Duc Hoang (PhD)
Universidade NOVA de Lisboa, Portugal
2023 Using neurophysiological tools to investigate marketing communication elements in digital and extended reality contexts
(Thesis) Main arguer
 Aline Simonetti (PhD)
Universitat de València, Spain
2023 The Customer Journey: The Ongoing Cycle of Customer Experience, Value Co-creation and Customer Engagement
(Thesis) Main arguer
 Hala Emad Eldin Mohamed El Barkouky (PhD)
2023 Development Strategy of Arthritis-Specialized Hospitals based on Dynamic Capabilities
President of the jury
 Xiao Lianbo (PhD)
ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
2023 An Extended TOE Model for Digital Procurement Adoption of Chinese Construction Industry: A Case Study of H Group
President of the jury
 Luo Guan (PhD)
ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
2022 Análisis del proceso de decisión de creación de empresas de inserción
(Thesis) Arguer
 Francisco Pizarro Escribano (PhD)
Universidad de Extremadura, Spain
2022 The impact of mobile devices on the in-stores hopping experience
(Thesis) Arguer
 Sílvia Rodrigues Cavalinhos (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 Co-creation of experiences in museums by people with sensory impairments
(Thesis) Main arguer
 Susana Maria Vasconcelos Mesquita (PhD)
2022 Cryptocurrency in mobile payment means: modeling perceptions, use and satisfaction
(Thesis) Main arguer
 Nilton Gomes Furtado (PhD)
Universidade de Aveiro, Portugal
2022 The impact of online review valence on customer responses in the hospitality industry: moderating factors
(Thesis) Arguer
 Daniel Ruiz-Equihua (PhD)
Universidad Autónoma de Madrid, Spain
2022 Consumer Well-Being and Consumer Behavior: The Role of Influencer Marketing
(Thesis) Arguer
 Anna Makrides (PhD)
2022 Consumers’ evaluations of product packaging in Virtual Reality and Real Life: a comparative experimental analysis
(Thesis) Main arguer
 Generoso Branca (PhD)
2022 Japanese Income Tourism. An exploratory study of Portuguese luxury hotel management strategy. (Before and After Covid-19)
President of the jury
 Paula Oliveira Tavares Carvalho (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 Traditional Confucian Values at Workplace and Organizational Culture: An Empirical Study
President of the jury
 Lin Weifang (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 The Effect of Transformational Leadership on Organizational Innovation and Organizational Performance
President of the jury
 Wang Ju (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 Investigating the relationship between entrepreneurial orientation and iconic branding in the South African food retailing industry: a consumer perspective
(Thesis) Main arguer
 KA Gantsho (PhD)
2022 An Understanding of Content Marketing on Online Brand Advocacy: Silver Surfers Perspective
(Thesis) Arguer
 Jitpisut Bubphapant (PhD)
Universidade do Porto, Portugal
2022 Relationship Marketing and its influence on customer loyalty in the food retail sector
(Thesis) Main arguer
 Mariana Simões Monteiro (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 The effect of food eco-labels in green behaviours: reaching sustainable consumption
President of the jury
 Mariana Pimenta Brântuas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 Communication Tools in Humanitarian Organisations
President of the jury
 Bernardo Nunes Brito da Mana (Master)
2022 Customer Loyalty Through Gamification
President of the jury
 Catarina Almeida Marques (Master)
2022 Digital Marketing Plan for Social Media - Cross And Run
President of the jury
 Maria Rosa Medeiros Toste (Master)
2021/12 Political Human Brand Equity (PHuBE): Building Human Brands in Politics with Charismatic Leadership Qualities
(Thesis) Main arguer
 Bastian Christopher Atzger (PhD)
Universidade do Minho, Portugal
2021/07 Análisis del proceso de decisión de creación de empresas de inserción Francisco Pizarro Escribano (PhD)
Universidad de Extremadura, Spain
2021/06 Antecedents of luxury brand purchase: The case of Chinese consumers
(Thesis) Main arguer
 Ting Jin (PhD)
Griffith University, Australia
2021/06 Antecedentes, gestión y desarrollo de las spin-off universitarias en España
(Thesis) Main arguer
 Francisco Isidoro Vega Gómez (PhD)
Universidad de Extremadura, Spain
2021 The influence and impact of Artificial Intelligence in the Consumer Decision-Making Process: Comparing Generation X with Millennials
(Thesis) Main arguer
 Fábio Miguel Iglésias Braga (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Communicating in the highly regulated tobacco industry: The case of Philip Morris
President of the jury
 Luís Carlos Carvalho Carapinha (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 The influence and impact of Artificial Intelligence in the Consumer Decision-Making Process: Comparing Generation X with Millennials
(Thesis) Main arguer
 Fábio Miguel Iglésias Braga (Master)
2021 Trust and Social Customer Relationship Management Consequences on donor’s intention to donate via social media
(Thesis) Main arguer
 Anna Caterina Mustacchi (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Drivers of Smart Speakers' Advertising Acceptance
President of the jury
 Carolina Fiuza Ribeiro (Master)
2021 Impact of Online Interaction in Brand Equity Dimensions for Hospitality
President of the jury
 Tiago Miguel Gago Esteves Cabrita (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Celebrity Endorsement with Music Artists: The case study of Fruut and Universal Music Portugal
President of the jury
 Leonor David de Paiva Gardete Correia (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Communicating in the highly regulated tobacco industry: The case of Philip Morris
President of the jury
 Luís Carlos Carvalho Carapinha (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 How to propel domestic tourism activity in an industrial city through wine tourism: a project based in the State of Aguascalientes, Mexico
President of the jury
 Sandra Espino Mendoza (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Green marketing as an antecedent of Willingness to pay: the mediating role of Brand coolness and pro-environmental Behavior
President of the jury
 Miguel Maria de Abreu Duarte (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Beverage Tourism as Heritage: Whisky and Heritage Tourism in Scotland.
President of the jury
 Amanda Nicole Macintyre (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 The relation between masstige marketing and brand equity across generations in the context of a changing watch industry
President of the jury
 Ricardo Marques Morgado Costa Reis (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Virtual World: How can we use VR to increase donation intention to non-profit organizations through customer inspiration?
Supervisor
 Flávia de Sousa Lopes (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Luxury fashion brands and internet memes as a social media strategy in the context of brand coolness, consumer brand engagement and measures and effects of visual complexity
Supervisor
 Inês Gomes da Silva (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Explore the interaction between Artificial Intelligence and employees inside organizations
Supervisor
 Diogo Afonso Capelo Neto (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Exploring Drivers and Outcomes of Cognitive Online Brand Identification of Sports Fashion in Social Media Context
Supervisor
 Catarina Isabel Carreiras Martins (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 The key factors that lead Portuguese consumers to adopt pro-environmental behaviors
Supervisor
 Leonor Maria Freire Rosa (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Customer interactions with AI
Supervisor
 Jakob Rösler (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Engagement and Business Organization in the Hospitality Context
Supervisor
 João Miguel Catuna Gregório (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Can memes have cool content and influence customer engagement? insight from skincare industry
Supervisor
 Leonor Gonçalves Marcolino (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Exploring the engagement process between humans and intelligent virtual assistants
Supervisor
 Patrícia Saturnino Mateiro Silva Garrotes (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2021 Exploring Exploring how Internet Memes influence Brand Coolness perceptions: utilitarian versus hedonic cosmetic brands
Supervisor
 Marta Rodrigues Aguiar (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/12 Experiential Marketing: Bridging the Gap Between Value Creation to Customers and Value Capture by Firms
President of the jury
 João António Pereira Paixão (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/11 Shaping customer engagement, repurchase intention and positive word-of-mouth in omnichannel retailing context
Supervisor
 Ana Catarina Horta Lopes (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/11 Data for Good. The role of Data-driven Social Partnerships to strengthen consumer-brand relationships in the sports industry
Supervisor
 Ivo Middendorf (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/11 The Impact of Virtual Reality in the Motion Picture Industry regarding Brand Coolness, Emotional Responses, and WOM
Supervisor
 Mariana de Oliveira Berga Rodrigues (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/11 How Advertising Messages Affect Customer Engagement
(Thesis) Arguer
 Pedro António Dias Fonseca (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/11 Evaluation of tourist routes in Continental Portugal -avaliação das rotas turísticas em Portugal continental
President of the jury
 Carlos Manual Cardoso Vilela da Mota (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/07 Tourism destination management systems: contributions for their adoption and implementation
(Thesis) Main arguer
 João Pedro Vaz Pinheiro Estêvão (PhD)
Universidade de Aveiro, Portugal
2020/07 Talha Wine as a Differentiational Factor of Alentejo’s Wine Tourism Offer
(Thesis) Arguer
 Carolina Mariquito Meira (Master)
ISCTE Business School, Portugal
2020 The Impact of Social Interaction, Entertainment, and Atmospherics on Emotions and Shopping Outcomes: Evidence from Shopping Malls
(Thesis) Arguer
 Maher Georges Elmashhara (PhD)
Universidade do Minho, Portugal
2020 The taste of travel: how food impacts and modifies people’s travel decisions
President of the jury
 Daniele Baggi (Master)
ISCTE Business School, Portugal
2019 Film-induced slum tourism motivations: a structural approach
(Thesis) Main arguer
 Arthur Filipe Barbosa de Araújo (PhD)
Universidade de Aveiro, Portugal
2019 O Papel da Publicidade, dos Influenciadores e do Endosso de Celebridades no Brand Love: O Efeito do YouTuber
President of the jury
 David André Galrão Raposo (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 Como Melhorar a Retenção e o valor dos Consumidores em Modelos de Subscrição: Project-Empresa com a "The Bam and Boo" Toothbrush
President of the jury
 Margarida Catalão Fontan Macias (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 Service Quality and Customer Satisfaction: A Case Study of Nursing Homes in Beijing
President of the jury
 Li Chen (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 Investigating Visitors’behavioural response to virtual reality (VR) retail environments
(Thesis) Main arguer
 Natasha Moorhouse (PhD)
Manchester Metropolitan University, United Kingdom
2018 The desmaterialization of information and its impact on the servitization of office printing industry
(Thesis) Main arguer
 José Manuel de Castro Oliveira (PhD)
Universidade do Minho, Portugal
2018 The preferences of purchase of wine consumers, an analysis of the importance of the design of the container (Las preferencias de compra de los consumidores de vino, un análisis de la importancia del diseño del envase)
(Thesis) Arguer
 Hermelinda da Conceição Trindade Carlos (PhD)
Universidad de Extremadura - Campus Badajoz, Spain
2018 The Country Effect of Origin and the Perceptions of Foreign Organizational Buyers: An Empirical Study on Textiles and Clothing(O Efeito País de Origem e as Percepções dos Compradores Organizacionais Estrangeiros: um estudo empírico sobre os produtos têxteis e de vestuário)
(Thesis) Main arguer
 Fernando Santos Eduardo (PhD)
Universidade do Minho, Portugal
2018 Social Media Marketing Across Cultures: How Does Consumer Behavior on Facebook Brand Pages Differ Between Cultures
President of the jury
 Myron Guftométros (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 The importance of hedonism in the relationship of commitment between the consumer and the marks through online communities (a importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online)
President of the jury
 Maria Rita Gonçalves Mendes Nunes Cabaço (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 Exploring the impact of massclusivity campaigns on brand love through online brand communities
President of the jury
 Joana Fonseca dos Santos (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach
President of the jury
 Fábia Patrícia Fidalgo Fino (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the kerastase example
President of the jury
 Pedro Augusto Albano Nobre (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 In the Eye of the (Fire)Storm: Better Safe or Sorry?
President of the jury
 Helder António Pereira Agostinho das Neves (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 An Assessment of E-Service Quality, Customer Satisfaction, and Customer Trust on Customer Behavior in Online Shopping
(Thesis) Arguer
 Almira Farisa (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 The impact of facial expressions in consumer purchase decision
(Thesis) Arguer
 Gonçalo Ramos Braz Mergulhão Mendes (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 Experiencing AR in retail: the influence of moment marketing and avatars on consumer behavior
(Thesis) Arguer
 Inês Dias da Silva Pessoa de Amorim (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 Active participation in the Facebook brand pages of luxury hotels
President of the jury
 Inês Maria Santos Lopes (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 Main contribution of iconic attractions towards increasing populariry of tourism destinations: an analysys of twitter posts and locations
President of the jury
 Anel Imanbay (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 Main drivers for microtransactions as impulse purchases in e-commerce
President of the jury
 Ricardo Gil Fonseca Caetano (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 Private label brands vs. national brands: the effect of taste on consumer’emotions, perceive taste and willingness to buy
(Thesis) Arguer
 Muhamed Sabbir Mussá Omarji (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 El Efecto País de origen en la estructura de preferencias de los importadores de aceite de olive
(Thesis) Arguer
 Beatriz Román Suero (PhD)
Universidad de Extremadura - Campus Badajoz, Spain
2016 La gestión de la logística inversa en las empresas portuguesas
(Thesis) Arguer
 Maria José Pinto da Silva Varadinov (PhD)
Universidad de Extremadura - Campus Badajoz, Spain
2016 The role of individual behavioural diferences on consumer’s intention to purchase online mass-customized apparel products
(Thesis) Main arguer
 Liliana Simões Ribeiro (PhD)
Universidade da Beira Interior, Portugal
2016 Drop-shipping apparel products to German football fans by pepperminds
President of the jury
 Tobias Gutsche (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 Business Plan: The Kite Bus Australia
President of the jury
 Agata Sosnowska (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 Stripping customers' feedback on hotels evaluation through data mining
President of the jury
 Joana Pinto Coelho (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 O patrocínio desportivo: ativação da marca e papel do consumidor (The sports sponsorship: brand activation and the role of consumer)
President of the jury
 João Manuel Pimenta de Castro Diogo (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 The impact of user generated content restaurant reviews
President of the jury
 Cyrielle Elise Marie Hadamitzki (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 Understanding what drives consumer’s electronic word-of-mouth behavior in a multichannel, multimedia and multiscreen environment
President of the jury
 Ana Lucília Oliveira Rocha (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 The role of social media marketing in the decision-making process affecting Portuguese consumers considering the horeca business segment
President of the jury
 Beatriz Margarida Trindade Almiro de Menezes e Castro (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 E-commerce com Site de Conteúdo Original sobre Maquilhagem e Dicas de Beleza
President of the jury
 Mafalda de Morais Barros Sampaio Soares (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 Implementação de realidade aumentada numa plataforma de mobile-commerce na LUFI surf co
(Thesis) Arguer
 Paulo Alexandre Rodrigues Ferreira (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 The study of sport marketing campaigns in sailing with the elaboration of a sponsorship decision model
(Thesis) Arguer
 Anna Zykova (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Addressing corporate social responsibility in Iranian industry in the light of organizational learning and institutional theory
(Thesis) Main arguer
 Hooman Shahrasbi (PhD)
Universidade de Aveiro, Portugal
2015 Three Essays on Cause-Related Marketing Effectiveness
President of the jury
 João Ricardo Paulo Marques Guerreiro (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Yes, we can? From intersectoral partnerships to quality of life and user satisfaction through patient-centered care provision
(Thesis) Main arguer
 Nina Katarzyna Szczygiel (PhD)
Universidade de Aveiro, Portugal
2015 An Integrated Model for measuring country image personality, cognition, emotion, and their impacts on behavioral intentions
President of the jury
 Carlos Manuel Súcia Búrcio (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Satisfação do consumidor dos serviços oferecidos pelos ginásios particulares da cidade de Maputo: Análises de Causas e Consequências (User satisfaction with services offered by private gyms in the city of Maputo: Analysis of Causes and Consequences
President of the jury
 Edmundo Roque Ribeiro (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Consumer’s behavior facing word-of-mouth and the impact on marketing point of view
President of the jury
 Hortense Gabeur (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Men and women attitudes towards the use of gender marketing advertising and communication
President of the jury
 Chloé Germanaud (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Determinants of price promotion atractiveness in fast moving consumer goods
President of the jury
 Maria Sofia Ravara Cary Frade Grangeio (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 The impact of technology amenities on customer experience in upscale hotels
President of the jury
 Ana Carina Freire Margarido (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Influencing factors on use acceptance of location-based advertising outside and inside retail stores
President of the jury
 Eric Stange (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Analysis of the potential of virtual stores for German online grocery retailing
President of the jury
 Bastian Thelen (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 A experiência de visita dirigida a múltiplas atrações: análise do comportamento espacial do turista e da sua satisfação
(Thesis) Main arguer
 Ana Maria Balbino Caldeira (PhD)
Universidade de Aveiro, Portugal
2014 Evaluating CSR strategies and CSR Image in Brazil and Portugal
President of the jury
 William Saung Woo Kang (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 How different chocolate brands influence our chocolate perception and buying behavior?
President of the jury
 Jelena Mitrovick (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Marketing Plan for a Dance Material Supplier
President of the jury
 Ana Catarina Morgado Alves de Carvalho (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 The Impact of Brand Value on Shareholder Value
President of the jury
 Ana Filipa Oliveira Luís (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 A Study About E-WOM on an Economic Crisis Context: The case of telecommunications
President of the jury
 Hugo Miguel Fidalgo Ferreira (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Applying Relationship Marketing to Enhance Nação Capoeira's Market Performance
President of the jury
 Jana Viktoria Droste (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 The Effects of an Economic Downturn on Portuguese Families Purchase and Consumption: An application to the tourism sector
President of the jury
 Joana Abreu Machado Barata Gorgueira (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Kids as Consumers - Challenges of product marketing to kinds in the sporting goods industry
President of the jury
 Katharina Rathjen (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Kids as Consumers - Challenges of product marketing to kinds in the sporting goods industry
President of the jury
 Katharina Rathjen (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Adidas Originals PRODUCT (RED). Development of a cause-related marketing plan
President of the jury
 Markéta Muchnová (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Football Clubs as Brands and Their Supporters as Consumers - How SL Benfica can attract new fans and satisfy current ones
President of the jury
 Max Oliver Michael Lindberg (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 The Impact of the Economic Crisis on Portuguese Consumer Behaviour - The automobile sector
President of the jury
 Noor-Ayn Sacoor (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 The Influence of Social Media in the Purchase Decision Process - The case of Portuguese energy consumers
President of the jury
 Nuno Tiago de Figueiredo Cardoso (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Lógica da Batata Restaurante Business Plan
President of the jury
 Paulo Filipe Nascimento Raimundo (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Marketing Communication Plan - Century 21 Global
President of the jury
 Ricardo António Teixeira Avelino (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 How to Motivate Managers for CSR? Commitment to CSR by Transformational Leadership in Meetings
President of the jury
 Vanessa Vivian Wabitsch (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Consumers Emotions, Perceived Image and Behavioral Intentions Toward Portuguese Gastronomy
President of the jury
 Ana de Oliveira Pais Costa Moura (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 R&D Investment in New Product Development Within the Technology Sector
President of the jury
 João Tiago Coelho de Almeida (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Plano de Negócios - Home In Time
President of the jury
 Inês Baptista Marçal (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 Plano de Negócios - Cantinho do Chocolate
President of the jury
 André Sousa Moreira (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2014 The Effect of Different Club Affiliation on BTV Subscription
President of the jury
 David José Pereira Roque (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Estudio de satisfacción del usuario de sistemas de información en hospitales universitarios del nordeste (Brasil)
(Thesis) Main arguer
 Maria do Socorro Nunes Gadelha (PhD)
Universidad de Extremadura - Campus Badajoz, Spain
2013 El Efecto Región de Orígen en el comportamiento de compra de los consumidores extremeño
(Thesis) Main arguer
 José Manuel García Gallego (PhD)
Universidad de Extremadura - Campus Badajoz, Spain
2013 Last Christmas I gave you my heart-Gift-receiving and identity-threat: Voluntary disposition, as a coping strategy
President of the jury
 Cristina Cardigo (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Communication Plan for the Nonprofit Organization Acreditar in Coimbra
President of the jury
 Filipa Daniela Oliveira Ramalho (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 The Impact of Youtube Brand's Channels on Brand Related Attitudes: Affective commitment, affective brand loyalty and purchase intention
President of the jury
 Mário Guilherme Santos da Silva (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Building Consumer-Brand Relationship Through Mobile Marketing
President of the jury
 Heloísa de Jesus (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Four Wheels and One Board: Studying the Skateboard Tribe and Their Loyalty Towards Skateboarding Brands
President of the jury
 Paulo Miguel Pereira Baumhammer Costa (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Business Plan of Naturil
President of the jury
 Fábio Luís de Carvalho Barreira Costa (Master)
Universidade de Aveiro, Portugal
2013 Hunting the New Business Ground in China - How to deal with the cross-cultural issues in Marketing
President of the jury
 Xiao Wu (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 The Preferences of Sporting CP Supporters: An analysis based on promoted youth players
President of the jury
 Hugo Filipe Antunes de Abreu (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Marketing Plan for the Lisbon Zoo
President of the jury
 Mafalda Sofia Reis Franklin (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 A Model of Experiential Shopping for the Automotive Industry: Integrating the concepts of point of sale and multisensory marketing
President of the jury
 Philip Valentin Knaul (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Service Quality in Hostels
President of the jury
 Carlos Jorge Sousa Gameiro (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Marketing Plan of Sonae Sierra's Gift Card Surprise
President of the jury
 Ana Luísa Costa Ferreira (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 How to use Social Media to Promote Portuguese Soccer Club Benfica - Social Media Communication Plan Season 2013/2014
President of the jury
 Samuel António Ferreira Antunes Santos Jorge (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Social Media Plan - FNAC
President of the jury
 João Pedro Rafael Marques (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Primark's E-Marketing Plan
President of the jury
 Yorete Marlene Campos De Azevedo (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Selling Happiness
President of the jury
 Ana Sofia Faustino Rodrigues (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Vending Machines as a Distribution Channel for the Market of Sparkling Water: A reinvention of the packaging applied to Frize
President of the jury
 Ana Isabel Gomes Queirós (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Brand Extensions: A Marketing Plan for the Launching of a Tea Product Line Applied to LUSO
President of the jury
 João Paulo Coelho dos Santos (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 The Effect of Psychographics in Green Consumer Behavior. Are the activists different?
President of the jury
 Nidia Rodrigues Gouveia Teiga (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Increase of New Customer Registrations by the Development of a Goal-Oriented Customer Journey and Conception for the Delivery of Pre-Sales Customer Experience
President of the jury
 Nikolai Nölle (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Fashion and Beauty Advertising Models' Age and its Impact on Over 50 Female Consumers' Purchase Intention
President of the jury
 Maria Joana Magalhães de Pinho (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Brand Redefinition and Communication Plan for Grândola
President of the jury
 Miguel Jesus Rito Calado (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 The Decision-Making Process of Consumers in Relation to Private Labels - The specific case of yogurts in Portugal
President of the jury
 Pedro Maria da Cunha Policarpo Ferreira Mendes (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 An Integrated Communication Plan for Herdade dos Arrochais
President of the jury
 Raquel Rodrigues Antão (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Consumer Attitudes and Perceptions Towards Medicine Types: Brand medicines versus generic medicines
President of the jury
 Ana Margarida Nunes Francisquinho (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 The Influence of Olfactory Marketing on Clients' Loyalty
President of the jury
 Ana Sofia Mesquita Tavares Marques (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Online Marketing Communication for a Small Guesthouse: Applied to the case of pension Sonntag
President of the jury
 Janna Eva Sonntag (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Rebranding of People Management Forum
President of the jury
 Monika Tormová (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Business Plan: Implementantion of a Portuguese Olive Oil Brand in Brazil
President of the jury
 Sarah Bayarassou (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Online Branding to Generation Z
President of the jury
 Dewi Alismah Wirokarto (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 The Consistency of the Brand Personality of the Transformers Project
President of the jury
 Tiago André Franco Dantas (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Albufeira: A Proposal for Brand Redefinition and Communication Plan
President of the jury
 Celso Alves Martins (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Segmentation Model for an Electronics and Appliances Retailer in B2B Market
President of the jury
 Diogo Lopes Caramelo (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 The use of Smartphones and Mobile Devices- Understanding the use among gender and different ages
President of the jury
 Duarte Menano Figueiredo Pacheco de Carvalho (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 The Contribution of 360 Deals to the Recorded Music Industry
President of the jury
 Pedro Henrique Mendes Palmeiro (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Factores críticos de sucesso para a criação da marca Beja
(Thesis) Arguer
 Cláudia Cristina da Luz Louro (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2012 O impacto do turismo na qualidade de vida e bem-estar do turista
(Thesis) Arguer
 Sara Ferreira Sá Couto (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2012 Avaliação do grau de satisfação dos turistas na ilha de São Miguel-Açores
(Thesis) Arguer
 João Pedro Mota Vicente de Medeiros Barbosa (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2012 The effect of party size and gender on willingness to pay in a restaurant setting
(Thesis) Arguer
 José Maria Reimão Pinto de França Doria (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2012 O financiamento de documentários através de ações de Crowdfunding
(Thesis) Arguer
 João Pedro Tavares Correia (Master)
Universidade de Aveiro, Portugal
2011 Análise da competitividade do cluster portuário
President of the jury
 Daniel Alberto Oliveira Vaz (Master)
Universidade de Aveiro, Portugal
2011 Internacionalização e ensino superior: o caso da Universidade de Aveiro
President of the jury
 Rosa Isabel de Almeida Nogueira (Master)
Universidade de Aveiro, Portugal
2011 Qualidade, satisfação e lealdade nos serviços de saúde
President of the jury
 Ana Cláudia Silva Godinho (Master)
Universidade de Aveiro, Portugal
2011 A lealdade num contexto de hospitalização privada: estudo de caso
President of the jury
 Ana Catarina Domingues da Silva (Master)
Universidade de Aveiro, Portugal
2011 A relação entre a qualidade, satisfação e intenções de comportamento
President of the jury
 Sara Maria Regala da Fonseca (Master)
Universidade de Aveiro, Portugal
2011 Determinantes da performance baseados no processo de orçamentação
President of the jury
 Tânia Couto Paiva (Master)
Universidade de Aveiro, Portugal
2011 Decisões da estrutura de capital: empresas portuguesas em Angola
President of the jury
 Ana Rita de Castro Sousa (Master)
Universidade de Aveiro, Portugal
2010 La imagen de un destino turístico como antecedente de la decisión de visita: análisis comparativo entre los destinos
(Thesis) Main arguer
 Paulo Jorge dos Santos Almeida (PhD)
Universidad de Extremadura - Campus Badajoz, Spain
2010 A marcação CE e as directivas Nova Abordagem
President of the jury
 Hernâni Manuel Gonçalves Oliveira (Master)
Universidade de Aveiro, Portugal
2010 O conceito de valor para o consumidor: uma abordagem sob a óptica Laddering
(Thesis) Arguer
 Duarte Nuno Ferreira Monteiro (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2010 Reposicionamento da marca Portugal
(Thesis) Arguer
 Eugénia Maria das Neves Silva Lopes (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2010 Sustentabilidade de um projecto turístico no Douro: um aldeamento turístico no Conselho de Alijó
(Thesis) Arguer
 Cármen Lúcia Machado Rodrigues (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2009 Construção dum plano de marketing: aplicação prática ao lançamento dum produto automóvel em Portugal
(Thesis) Arguer
 Bruno Alexandre Miranda de Ataíde (Master)
Universidade Lusófona de Humanidades e Tecnologias, Portugal
2008 Cooperación e innovación en el proceso de creación y gestión del conocimiento en el sector textil y del vestido; El caso portugués
(Thesis) Main arguer
 Rui Manuel Fialho Franganito (PhD)
Universidad de Sevilla, Spain
2008 Adaptação cultural do Produto: o caso ABYSS & HABIDECOR
(Thesis) Arguer
 Elisabete Magalhães Filipe (Master)
Universidade de Aveiro, Portugal

Association member

Society Organization name Role
2012 - Current Korean Academy of Marketing Science (KAMS) Member and scientific commission
2011 - Current American Academy of Advertising (AAA) Member
2010 - Current European Marketing Academy (EMAC) Membro
2008 - Current EuroMed Academy of Business Member and scientific commission
2007 - Current European Institute for Advanced in Management (EIASM) membro
2007 - Current Pesquisa em Administração (Brasil) Member
1992 - Current Member of the Engineering Order in Portugal (nº 26147)
2007 - 2017 Academia dos Docentes de Marketing do Ensino Superior (ADMES) Member and director of accounting

Committee member

Activity description
Role 		Institution / Organization
2018 - Current Coordinator of specialization in Marketing of PhD in Management
Coordinator
 ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - Current Research Seminars associated to BRU-IUL
Member
2015 - Current Member of the scientific Committee of GAMMA-Global Marketing
Member
2008 - Current Scientific Commission INVTUR
Member
2007 - Current Director PhD in tourism Management and member of the scientific commission
Director
 ISCTE-IUL Business research unit (BRU/UNIDE), Portugal
2021/11/25 - 2021/11/27 Member of the scientific Committee of of the TechDiComM 2021 - Technological Strategies on Digital Communication and Marketing, in conjunction with the International Conference on Advanced Research in Technologies, Information, Innovation, and Sustainability (ARTIIS 2021
Member
2015 - 2017 Head of research in marketing and tourism
Coordinator
 ISCTE-IUL Business research unit (BRU/UNIDE), Portugal
2013 - 2017 Director of Master in Marketing
Director
 ISCTE-Instituto Universitário de Lisboa, Portugal
2016 - 2016 Member of the scientific and the organizational Committee of the International Conference “Tourism and Ageing"
Member
2013 - 2013 Member of the scientific Committee of the International Conference on Rural tourism-the ORTE
Member
2008 - 2011 Vice-Director Bachelor (licenciatura) Management
President / Vice-president
 Universidade de Aveiro, Portugal
2008 - 2011 Vice-director Master in Management
President / Vice-president
 Universidade de Aveiro, Portugal
2009 - 2009 Member of the Committee of the Workshop "The Theoretical Foundations and applications of web-based survey methods - Web-based Survey Methods Workshops at Universities in South Europe"
Member
 Universidade de Aveiro, Portugal
2003 - 2006 President of the Scientific Council
Director
 Instituto Superior de Humanidades e Tecnologias - Grupo Lusófona, Portugal

Conference scientific committee

Conference name Conference host
2019 - 2019 GAMMA-Global Fashion Managemnet Conference- Fashion, Culture and Design Management in Sustainable Environment Paris
2019 - 2019 EMAC Hamburg

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2023 - Current Iseg seminar: Artificial Intelligence and Extended Reality in Retail: Where Are We Going?
2023 - Current XR in marketing: new research and educational perspectives  1st Annual Meeting of the Global XR Management Community from June 4th to 6th 2023
2022 - Current Comunicação em Marketing (L1807)-Marketing communication ISCTE-Instituto Universitário de Lisboa, Portugal
2020 - Current Scientific Development in Management PhD in management ISCTE-Instituto Universitário de Lisboa, Portugal
2020 - Current Research Project in Management PhD in management ISCTE-Instituto Universitário de Lisboa Audax, Portugal
2018 - Current Strategic Marketing in Hospitality and Tourism (coordinator) Hospitality and Tourism Management (Mestrado)
2018 - Current Scientific Development in Marketing(coordinator) Management (Doctor of Philosophy) ISCTE-Instituto Universitário de Lisboa, Portugal
2018 - Current Research Project in Marketing(coordinator) Management (Doctor of Philosophy) ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - Current Marketing and innovation in hospitality and tourism (coordinator) Tourism Management (Doutoramento) ISCTE-Instituto Universitário de Lisboa, Portugal
2017 - Current Research seminar for masters Marketing (Master) ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - Current Tools of marketing communication (coordinator) Marketing, Management, Service and others (Mestrado) ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - Current Relationship Marketing (coordinator) Marketing (Master) ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - Current Innovation and Creativity in Marketing (coordinator) Marketing ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - Current Research Developing Publications (coordinator) Management (Doctor of Philosophy) ISCTE-Instituto Universitário de Lisboa, Portugal
2022/11/01 - 2022/11/11 research seminar of PhD and extended to other researchers at NOVA Business School “XR and AI in business: exploring new trends” on 11 of November 2022 (Doktor (PhD))
2022/02/20 - 2022/02/24 Application of systematic literature review in business research (Doktor (PhD)) University of Essex Business School, United Kingdom
2013 - 2017 Marketing 3.0 (coordinator) Marketing (Master) ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2017 Animation of Commercial Teams and Trading (coordinator) Marketing (Mestrado) ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2017 Business strategy and Brand (coordinator) Marketing (Master Universitario) ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2015 Marketing Operacional Gestão do Marketing e Gestão (Licenciatura) ISCTE-Instituto Universitário de Lisboa, Portugal
2012 - 2014 Gestão do Marketing gestão do Marketing, finanças, gestão (Licenciatura) ISCTE-Instituto Universitário de Lisboa, Portugal
2013 - 2013 Guest Service Management Hospitality and Tourism Management (Master) ISCTE-Instituto Universitário de Lisboa, Portugal
2007 - 2012 Brand management (coordinator) curso Management (Mestrado) Universidade de Aveiro, Portugal
2007 - 2012 Marketing research (coordinator) Curso Management (Mestrado) Universidade de Aveiro, Portugal
2007 - 2012 New product development (coordinator) Management and Engineering, Biology, Language (Mestrado)
2007 - 2012 Quality management in services (coordinator) Management, tourism (Mestrado) Universidade de Aveiro, Portugal
2011 - 2011 Consumer Behaviour Marketing and Strategy (Doutoramento) Universidade de Aveiro, Portugal
2011 - 2011 Seminar on service quality Engenharia e Gestão Industrial (Mestrado integrado) Universidade de Aveiro, Portugal
2008 - 2010 Consumer behaviour (coordinator) Management, technologies (Mestrado) Universidade de Aveiro, Portugal
2007 - 2007 Unidades curriculares de marketing e de estatística
2005 - 2007 Professora Coordenadora de Matemática I e II
2004 - 2006 Professora Adjunta de Gestão da Qualidade
2002 - 2006 Professora auxiliar de Marketing
2001 - 2006 Professora auxiliar de Métodos Matemáticos de Previsão e Gestão das Operações e da Produção
1998 - 2006 Assistente e Professora Adjunta de Probabilidades e Estatística e Matemática Aplicada
1998 - 2000 Formadora de Física, Química, Estatística Aplicada e Físico-Química nível 3 e 4 (Curso de Especialização Tecnológica)
1995 - 1999 Formadora de Físico-química e Matemática, coordenadora de turma e orientadora de trab. de Proj. nível 3 (Curso de Especialização Tecnológica)
1996 - 1998 Professora do Ensino Recorrente Básico e Secundário (Curso de Especialização Tecnológica)
1995 - 1996 Professora, Representante Cons. Pedag., Directora Instalações e de Turma
1994 - 1995 Professora Química 12 º ano e Físico-Química Curso Geral e Complem. Nocturno
1993 - 1994 Professora Físico-Química e de Técnicas Laboratoriais de Química II (12º ano)
1993 - 1994 Professora Físico-Química e de Técnicas Laboratoriais de Química II (12º ano)
1992 - 1993 Professora de Matemática e Diretora de Turma (ensino especial e técno-profissional) (Ensino secundário)
1992 - 1993 Professora de Matemática e Directora de Turma (ensino especial e técno-profissional) (Ensino secundário)
1991 - 1992 Professora de Físico-Química

Interview (newspaper / magazine)

Activity description Newspaper / Forum
2021/08 Magazine Briefing: AS MARCAS COOL MUDAM COM O TEMPO Magazine Briefing
2021/06/30 O que torna uma marca "cool"? Pensar fora da caixa, afirmam investigadores Apostar na irreverência e originalidade são estratégias-chave para o marketing de uma marca Dinheiro Vivo
2021/06/25 marcas Cool @ Público O que torna uma marca cool? “A irreverência, a transgressão, o fugir à norma”, diz estudo Público

Interview (tv / radio show)

Program Topic
2021/11/12 - 2021/11/12 Zoom Webinar interview for University of São Paulo, Brasil, associated with SemeAD conference Marcas cool
2021 - 2021 JETV "Fast Talk" Journal Económico Branding

Journal scientific committee

Journal title (ISSN) Publisher
2020 - Current Telematics and Informatics ( 0736-5853 ) Elsevier
2020 - Current The Journal of Strategic Information Systems (0963-8687) Elsevier
2019 - Current Psychology & Marketing Wiley
2019 - Current Australasian Marketing Journal (AMJ) (1441-3582) Elsevier
2019 - Current Journal of Environmental Psychology Elsevier
2019 - Current International Journal of Tourism Research (1522-1970) Wiley (John Wiley & Sons)
2019 - Current International Journal of Marketing Research (0167-8116) Elsevier
2019 - Current Spanish Journal of Marketing Emerald
2019 - Current Frontiers in Psychology (1664-1078) Frontiers Media SA
2018 - Current European Journal of Marketing (0309-0566) Emerald (MCB UP )
2017 - Current Journal of Sustainable Tourism (1747-7646) Informa UK (Taylor & Francis)
2017 - Current International Journal of Fashion Design Technology and Education (1754-3274) Informa UK (Taylor & Francis)
2017 - Current International Journal of Tourism Policy (1750-4104) Inderscience Enterprises Ltd.
2016 - Current Journal of Destination Marketing & Management (2212-571X) Elsevier
2016 - Current Journal of Hospitality and Tourism Management (1839-5260) Elsevier
2016 - Current Asia Pacific Journal of Tourism Research (1741-6507) Informa UK (Taylor & Francis)
2016 - Current Journal Of Vacation Marketing (1479-1870) SAGE Publications
2015 - Current Journal of Retailing and Consumer Services (0969-6989) Elsevier
2015 - Current Journal of Hospitality & Tourism Research (1096-3480) SAGE Publications
2015 - Current European Journal of Innovation Management (1460-1060) Emerald (MCB UP )
2015 - Current Anatolia (an international journal of tourism and hospitality) (1303-2917) Francis & Taylor
2014 - Current International Journal of Hospitality Management ( 0278-4319) elsevier
2014 - Current Journal of service management (1757-5818 ) emerald
2014 - Current Revista Portuguesa e Brasileira de Gestão (1645-4464) iISCTE-IUL
2014 - Current Eurasian Business Review (2147-4281) Springer
2012 - Current Computers in Human Behavior (0747-5632) elsevier
2012 - Current Journal of Promotion Management (1540-7594) Informa UK (Taylor & Francis)
2012 - Current Journal of healthcare information management (1099811X)
2012 - Current Total Quality Management & Business Excellence (1478-3363)
2010 - Current Tourism Management (0261-5177) elsevier
2010 - Current Revista Turismo & Desenvolvimento (RT&D) (1645-9261) Universidade de Aveiro
2010 - Current Online Information Review (1468-4527) Emerald (MCB UP )
2010 - Current World Review of Entrepreneurship Management and Sustainable Development (1746-0581) Inderscience Enterprises Ltd.
2010 - Current Revista Cuadernos de Gestión (1131-6837)
2010 - Current European Research on Management and Business Economics (2444-8834) Elsevier

Other jury / evaluation

Activity description Institution / Organization
2023 - Current Concurso Professor auxiliar Recrutamento de um professor auxiliar na área disciplinar de Ciências Sociais e Empresariais, com especialização em Gestão. Edital n.º 528/2023
2023 - Current Concurso Professor auxiliar Concurso documental internacional para a categoria de professor auxiliar, no grupo disciplinar de Gestão, área disciplinar de Marketing, da Faculdade de Economia da Universidade do Algarve
2021 - Current External Committee Member for ranking and promoting Paraskevi Dekoulou and and Yioula Melanthiou, University of Nicosia University of Nicosia, Cyprus
2021 - Current Concurso Professor auxiliar Concurso documental para um professor auxiliar para a área disciplinar/científica de Desenvolvimento, Sustentabilidade e Turismo, subárea de Turismo University of Trás-os-Montes e Alto Douro UTAD- Edital n.º 664/2021
2020 - Current Jury of the Competition call "Research Südtirol/Alto Adige 2019". With this call the Autonomous Province of Bozen/Bolzano - South Tyrol (Italy) wants to fund scientific research in South Tyrol and the surrounding regions
2020 - Current Review the project title: FRG21-Medium for the American University of Sharjah (Saudit Arabian) American University of Sharjah, United Arab Emirates
2022 - 2023 QS - World University Rankings for the University of Manchester Metropolitan University
2022 - 2023 QS - World University Rankings for the University of Yonsei University
2022 - 2023 QS - World University Rankings for the University of Autonomous University of Madrid
2022 - 2022 member of the committee for selection an assistant professor in Tourism for University of Girona- Reference: UdG-LE-211-028 Category: Tenure-track Lecturer in Tourism Universitat de Girona, Spain
2022 - 2022 FRG23-C-B85-The Impact of Perceived Masstige Brand Sustainability and Ethical Sensitivity on Masstige Value, Brand Passion and Purchase Intentions: An International Cross-Cultural Comparisons, for the American University of Sharjah (Saudit Arabian) American University of Sharjah, United Arab Emirates
Distinctions

Award

2020 Scientific Award of ISCTE-IUL 2020 for the publication of 11 articles Q1
2020 Excellent Service Award 2021 Global Fashion Management Conference at Seoul-2021 KSMS International Conference For Your Uncompromising Service as a Conference Co-Chair
2020 Best Reviewer Award by Psychology & Marketing for the year 2021
2019 Scientific Award of ISCTE-IUL 2019
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 Best paper award at Global Management Conference 2019 GAMMA Paris, Honorable mention “How atmospheric cues in virtual reality fashion stores affect the sense of presence”
GAMMA-Global Marketing Conference, South Korea
2019 Top peer reviewer 2019: cross-field Publons Web of Science group
Publons Web of Science group, Australia
2019 Top peer reviewer 2019: economics and Business Publons Web of Science group
2019 Top peer reviewer 2019: cross-field
Publons Web of Science group, Australia
2019 Top peer reviewer 2019: economics and Business
Publons Web of Science group, Australia
2019 Scientific Award of ISCTE-IUL 2019 for the publication of 10 top articles
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 Reviewer certificate awarded for collaborate with PSYCHOLOGY & MARKETING
publisher Wiley, United Kingdom
2019 Reviewer certificate awarded for collaborate with Journal of Business Research
2019 Reviewer certificate awarded for collaborate with International Journal of Research in Marketing
2019 Reviewer certificate awarded for collaborate with Telematics and Informatics
2019 Reviewer certificate awarded for collaborate with Tourism Management Perspectives
2019 Reviewer certificate awarded for collaborate with International Journal of Consumer Studies
2019 Reviewer certificate awarded for collaborate with Journal of Consumer Behaviour
2018 Highly Commended paper Award 2018 Emerald Literati Awards
Publisher Emerald, United Kingdom
2018 Scientific Award of ISCTE-IUL 2018
ISCTE-Instituto Universitário de Lisboa, Portugal
2018 Outstanding contribution in reviewing to the quality of the journal for Journal of Business Research 2018
Publisher Elsevier, United Kingdom
2018 Outstanding contribution in reviewing to the quality of the journal for Tourism Management 2018
Publisher Elsevier, United Kingdom
2018 Outstanding contribution in reviewing to the quality of the journal for Journal of Reatiling and Consumer Services 2018
Publisher Elsevier, United Kingdom
2018 Outstanding contribution in reviewing to the quality of the journal for Electronic Commerce Research and Applications 2018
Publisher Elsevier, United Kingdom
2017 Scientific Award of ISCTE-IUL 2017
ISCTE-Instituto Universitário de Lisboa, Portugal
2017 Paper 'Exploring behavioural branding, brand love and brand co-creation' published in Journal of Product & Brand Management being selected by the journal’s editorial team as a Highly Commended paper in the 2017
Publisher Emerald, United Kingdom
2017 Best Paper Award TomiWorld 2017 for Marketing, Promotion & Consumer Behavior
2017 Highly Commended paper in the 2017 Emerald Literati Network Awards
Publisher Emerald, United Kingdom
2017 Outstanding contribution in reviewing to the quality of the journal for Journal of Hospitality and Tourism Management since 2017.
Publisher Elsevier, United Kingdom
2017 Outstanding contribution in reviewing to the quality of the journal for Journal of Destination Marketing & Management since 2017
Publisher Elsevier, United Kingdom
2016 Scientific Award of ISCTE-IUL 2016
ISCTE-Instituto Universitário de Lisboa, Portugal
2016 BEST PAPER AWARD ICCMI 2016 “It is all about Exhibitionism! The fashion passionate desire of e-buyers”
2016 Highly Commended paper Award 2016 9th EuroMed Conference and EuroMed Research Business Institute (EMRBI) “Attachment in retailing sector: retailer own-brands or manufacturer brands?
EuroMed Research Business Institute (EMRBI), Cyprus
2015 Scientific Award of ISCTE-IUL 2015
ISCTE-Instituto Universitário de Lisboa, Portugal
2015 Outstanding contribution in reviewing to the quality of the journal for Tourism Management 2015
Publisher Elsevier, United Kingdom
2015 Outstanding contribution in reviewing to the quality of the journal for International Journal of Hospitality Management 2015
Publisher Elsevier, United Kingdom
2014 Highly Commended paper Award 2014 “Excitement, sophistication and uniqueness as drivers to consumer-luxury car brand relationship”
EuroMed Research Business Institute (EMRBI), Cyprus
2014 Scientific Award of ISCTE-IUL 2014 for the article “The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context”
ISCTE-Instituto Universitário de Lisboa, Portugal
2013 Certificate reviewer Awarded since January 2013 presented to Sandra Loureiro in recognition of the review contributed to the journal International Journal of Hospitality Management
Publisher Elsevier, United Kingdom
2012 Certificate reviewer Awarded since December 2012 presented to Sandra Loureiro in recognition of the review contributed to the journal European Research on Management and Business Economics
Publisher Elsevier, United Kingdom
2011 Certificate reviewer Awarded since December 2011 presented to Sandra Loureiro in recognition of the review contributed to the journal Computers in Human Behavior
Publisher Elsevier, United Kingdom

Title

2012 Best Paper Premier Award 2012 “The effect of online shopping orientation on perceived behavioural control and attitude toward online purchasing of clothes”
GAMMA-Global Marketing Conference, South Korea