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Leonardo Pereira holds a PhD in Arts and Design (2013) by Porto’s University, a Master’s degree in Multimedia Communication - Audiovisuals’ field – by the Aveiro’s University (2009) and a graduation in Communication Design (2003) by Porto’s University. He is currently an Invited Assistant Professor in the Aveiro’s University Department of Communication and Art since 2015 and a member of DigiMedia. He is also an Invited Assistant Professor in the Minho University’s Communication Sciences’ department, since 2010, and an Invited Assistant Professor in the IPCA’s Design School, since 2017. His research fields of interest are: Digital Interface Design for older adults, Motion Graphics in general and the usage of Motion Graphics in digital and interactive interfaces.
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Identification

Personal identification

Full name
Leonardo Filipe Ferreira Pereira
Date of birth
1980/04/28
Gender
Male

Citation names

  • Pereira, Leonardo

Author identifiers

Ciência ID
4914-59A1-4B60
ORCID iD
0000-0003-1067-276X

Email addresses

  • leonardpeartree@gmail.com (Professional)
  • leonardo.pereira@ua.pt (Professional)
  • d5432@ics.uminho.pt (Professional)
  • leopereira@ipca.pt (Professional)

Telephones

Mobile phone
  • 968391776 (Personal)

Addresses

  • Largo Dr. Egas Moniz, nº 42, 2º andar direito, fracção V,, 3860-465, Pardilhó, Estarreja, Portugal (Personal)

Websites

Knowledge fields

  • Humanities - Arts - Architectural design

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English
Education
Degree Classification
2013
Concluded
 Arte e Design (Doutoramento)
Major in Não aplicável
Universidade do Porto Faculdade de Belas Artes, Portugal
2009
Concluded
 Comunicação Multimédia (Mestrado)
Major in Audiovisual Digital
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2003
Concluded
 Design de Comunicação (Arte Gráfica) (Licenciatura)
Major in Não Aplicável
Universidade do Porto Faculdade de Belas Artes, Portugal
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2017/04 - Current Invited Assistant (Polytechnic Teacher) Instituto Politécnico do Cávado e do Ave, Portugal
Instituto Politécnico do Cávado e do Ave Escola Superior de Design, Portugal
2015/09 - Current Invited Assistant Professor (University Teacher) Universidade de Aveiro, Portugal
Universidade de Aveiro Departamento de Comunicação e Arte, Portugal
2013 - Current Invited Assistant Professor (University Teacher) Universidade do Minho, Portugal
Universidade do Minho Instituto de Ciências Sociais, Portugal
2009/09 - 2013/02 Invited Assistant (Polytechnic Teacher) Instituto Politécnico do Cávado e do Ave, Portugal
2010 - 2013 Invited Assistant (University Teacher) Universidade do Minho, Portugal
Universidade do Minho Instituto de Ciências Sociais, Portugal
Outputs

Publications

Book chapter
  1. Rita Lobo; Nuno Martins; Leonardo Pereira; Daniel Brandão. "The Contribution of Interface Design on the Promotion and Sales of Social Institutions’ Products: The Case Study of Escola Oficina". 2024.
    10.1007/978-3-031-43516-4_7
  2. Bruno Justa; Nuno Martins; Leonardo Pereira; Daniel Brandão. "Waste Management: Designing a User-Centered and Sustainable Mobile Application". 2024.
    10.1007/978-3-031-43516-4_5
  3. Ânia Loureiro; Nuno Martins; Leonardo Pereira; Daniel Brandão; Daniel Raposo. "Evaluation of the Design and Usability of the Digital Repositories of the Universities of Porto and Minho (PT), Yale (USA) and Melbourne (AU)". 2024.
    10.1007/978-3-031-41770-2_4
  4. Ana Rute Cardoso; Daniel Brandão; Nuno Martins; Leonardo Pereira. "The Role of Design in Online Communication for Higher Education Institutions During the Covid-19 Pandemic". 2024.
    10.1007/978-3-031-41770-2_13
  5. João Vasconcelos; Nuno Martins; Daniel Brandão; Leonardo Pereira; Daniel Raposo. "Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina". 2023.
    10.1007/978-3-031-35385-7_4
  6. Lara Martins; Nuno Martins; Leonardo Pereira; Daniel Raposo. "Exploring Racial Diversity in Fashion Brand Advertising: An Instagram-Based Study of Three Prominent Brands". 2023.
    10.1007/978-3-031-35385-7_7
  7. Pedro Fonte; Nuno Martins; Daniel Raposo; Leonardo Pereira. "Dynamic Visual Identities: Fundamental Principles of Their Design". 2023.
    10.1007/978-3-031-35385-7_3
  8. Viviana Maia; Leonardo Pereira; Daniel Brandão. "Design and Development of an Online Sales Platform for the Brand: Engenharia Do Brigadeiro". 2023.
    10.1007/978-3-031-06809-6_4
  9. Leonardo Pereira; Nuno Martins; Sérgio Dominique Ferreira; João Neves; José Silva; Daniel Brandão. "Iconography Design for Digital Applications Developed for the Elderly or Senior User". 2023.
    10.1007/978-3-031-09659-4_8
  10. José Gago; Ema Rolo; Daniel Brandão; Leonardo Pereira; Sérgio Fereira. "Different Perceptions of Nature". 2023.
    10.1007/978-3-031-20364-0_36
  11. Leonardo Pereira; Nuno Martins; Daniel Brandão. "Diegetic Credits in Film and Series Title Sequences". In A Preliminary and Exploratory Study on How to Visually Apply Diegetic Properties to Title Sequences’ Credits. 2023.
    10.1007/978-3-031-20364-0_65
  12. José Gago; Tiago Marques; Ema Rolo; Leonardo Pereira; Nuno Martins. "Mapping Persona Interaction with Scenarios". 2023.
    10.1007/978-3-031-20364-0_8
  13. Dalila Martins; Leonardo Pereira; Ana Patrícia Oliveira; Nelson Zagalo. "Character Design: The Case of Characters in a Hybrid Serious Game Called FlavourGame". 2022.
    10.1007/978-3-030-89735-2_16
  14. Leonardo Pereira; Nuno Martins; Daniel Brandão. "Color Sensitivity in Digital Interfaces Designed for Elderly People". 2022.
    10.1007/978-3-030-89735-2_7
  15. Pereira, Leonardo; Brandão, Daniel; Martins, Nuno. "Ageing Related Human Factors to Be Addressed in the Design of Visual Interfaces of Digital Applications Developed for Seniors: A Literature Review". In Perspectives on Design and Digital Communication II, 65-80. Springer International Publishing, 2021.
    10.1007/978-3-030-75867-7_5
  16. Tavares, Paula; Teixeira, Pedro Mota; Pereira, Leonardo; Cruz-Cunha, Maria Manuela. "Video Games as Aggregating Mediums and Resulting Products of Several Visual Communication Languages". In Business, Technological, and Social Dimensions of Computer Games, 1-14. IGI Global, 2011.
    Published • 10.4018/978-1-60960-567-4.ch001
Conference paper
  1. Leonor GuimarãEs; Nuno Martins; Leonardo Pereira; Eliana Penedos-Santiago; Daniel BrandãO. "Interface design guidelines for low literature users: a literature review". 2022.
    10.1145/3578837.3578842
  2. Martins, Nuno; Pereira, Leonardo; Dominique-Ferreira, Sergio; Martins, Daniela. "The role of Design and digital media as the basis for conceiving complementary digital means to aid the treatment and support of individuals with cognitive disabilities.". Paper presented in 15th International Conference on Education and E-Learning (ICEEL 2021), Tsuru, 2021.
    Published • 10.1145/3502434.3502435
  3. Martins, Nuno; Pereira, Leonardo; Brandao, Daniel; Raposo, Daniel; Neves, Joao; Silva, Jose. "Craft Academy: Design of an e-learning solution for the handicrafts' industries preservation". Paper presented in 2021 16th Iberian Conference on Information Systems and Technologies (CISTI), Chaves, 2021.
    Published • 10.23919/cisti52073.2021.9476456
  4. Pereira, Leonardo; Brandão, Daniel; Martins, Nuno Duarte. "A disciplina de Anteprojeto e o seu contributo na ligação da academia ao mercado de trabalho.". Paper presented in DESIGNA 2014, International Conference on Design Research: Desejo / Desire, Covilhã, 2014.
    Published
  5. Pereira, Leonardo; Brandão, Daniel; Martins, Nuno Duarte. "O efeito ambivalente dos media participativos na cultura contemporânea.". Paper presented in DESIGNA 2014, International Conference on Design Research: Desejo / Desire, Covilhã, 2014.
    Published
  6. Pereira, Leonardo; Brandão, Daniel; Martins, Nuno Duarte. "O design de ícones no quadro das especificidades do indivíduo sénior: atenuar os efeitos nefastos do envelhecimento na descodificação dos seus significados". Paper presented in DESIGNA 2014, International Conference on Design Research: Desejo / Desire, Covilhã, 2014.
    Published
  7. Pereira, Leonardo; Abreu, Jorge; Alvelos, Heitor. "The focus behavior in iTV interfaces versus its users' expectations: a complex dialectic for elders". Paper presented in International Conference on Integration of Design, Engineering & Management for Innovation, Porto, 2013.
    Published
  8. Pereira, Leonardo. "A revolução cultural de consumo na produção e distribuição de conteúdo audiovisual.". Paper presented in Avanca-Cinema, Conferência Internacional Cinema: Arte, Tecnologia, Avanca, 2011.
    Published
Conference poster
  1. Pereira, Leonardo. "A eficácia de sinalização gráfica e visual do focus de itens interativos de interfaces de aplicações ITV para utilizadores seniores. Os resultados do Use Case iNeighbour TV.". Paper presented in UDesign 13 - 2º Encontro Nacional de Doutoramentos em Design, 2013.
  2. Pereira, Leonardo; Abreu, Jorge. "A tipografia em interfaces de IPTV para utilizadores seniores". Paper presented in II Encontro Nacional de Tipografia, 2011.