A PhD candidate in Cultural Studies at the University of Minho (Institute of Social Sciences - ICS) with a scholarship granted by the FCT (SFRH/BD/146861/2019). He holds a master's degree in Communication and Culture (2011) and has a degree in Social Communication - Advertising and Publicity (2006), both from the University of Sorocaba (Uniso), Brazil. He also has professional experience in Brazil as a lecture in Higher Education, acting in the coordination of Primary Education School and in the University Extension Program for Youth and Adult Education (PROEJA - Uniso). In the area of Communication acts in the research line of analysis and processes of media products, communication and culture, visual communication and audiovisual production.