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Carla Melo has a Graduate Degree in Tourism Planning and Management (Aveiro University), a Master's Degree in Information Management (Aveiro University), and a Tourism Specialist Title (Polytechnic Institute of Viana do Castelo). Currently, she is developing a PhD research on Tourism Transformational Experiences, under the supervision of Professor Greg Richards and Professor Melanie Smith at Tilburg University. After several years working on tourism applied research projects at Aveiro University, Carla worked at a consultancy company coordinating tourism projects as well as participating in urban planning, culture and heritage, employment, and evaluation projects. During her professional career, Carla has also been teaching and working as a professional trainer in areas such as strategic planning, tourism, and local development. Her main areas of research and publication have been tourism strategic planning, scenario planning, gastronomy/ creative tourism, technology, and education in tourism. Since October 2023 she has been an Adjunct Teacher at Porto Polytechnic Institute, Portugal.
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Identification

Personal identification

Full name
Carla Isabel Barreto Salgueiro de Melo

Citation names

  • Melo, Carla

Author identifiers

Ciência ID
4612-971F-315C
ORCID iD
0000-0003-3097-4108

Email addresses

  • carlamelo@esht.ipp.pt (Professional)

Telephones

Mobile phone
  • 962767929 (Personal)

Knowledge fields

  • Social Sciences

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Education
Degree Classification
2018/04/13 - 2024/04/30
Ongoing
 PhD (Doctorate) (Doktor (PhD))
Tilburg University, Netherlands

Tilburg University Tilburg School of Social and Behavioral Sciences, Netherlands
"Tourism Transformational Experiences" (THESIS/DISSERTATION)
2015/11/20
Concluded
 Tourism Specialist (Título de especialista)
Instituto Politécnico de Viana do Castelo, Portugal

Instituto Politécnico de Viana do Castelo Escola Superior de Tecnologia e Gestão, Portugal
Approved
2004/03/05
Concluded
 Information Management (Mestrado)
Universidade de Aveiro, Portugal

Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo, Portugal
" Conception of a Decision Support System to be applied in Tourism Investment Management" (THESIS/DISSERTATION)
 Approved
1998/07/31
Concluded
 Tourism Planning and Management (Licenciatura)
Universidade de Aveiro, Portugal

Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo, Portugal
14
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2023/10/01 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico do Porto, Portugal
Instituto Politécnico do Porto Escola Superior de Hotelaria e Turismo, Portugal
2019/10/01 - 2053/09/30 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico do Porto, Portugal
Instituto Politécnico do Porto Escola Superior de Hotelaria e Turismo, Portugal
2017/09/18 - 2019/09/30 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Portalegre, Portugal
Instituto Politécnico de Portalegre Escola Superior de Educação de Portalegre, Portugal
2017 - 2019 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Portalegre, Portugal
2016 - 2017 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo, Portugal
Instituto Politécnico de Viana do Castelo Escola Superior de Tecnologia e Gestão, Portugal
2016 - 2017 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo, Portugal
2013 - 2016 Assistant (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo Escola Superior de Tecnologia e Gestão, Portugal
2013 - 2016 Assistant (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo Escola Superior de Tecnologia e Gestão, Portugal

Positions / Appointments

Category
Host institution 		Employer
2018 - 2019 Coordenação ou direção de centro de investigação, departamento ou equivalente Instituto Politécnico de Portalegre, Portugal
Outputs

Publications

Book
  1. Sampaio, H.A.; Correia, A.I.; Melo, C.; Silva, A.; Shehada, S.. Using Technology in Tourism: A Twofold Supply Perspective. 2023.
    10.1007/978-981-19-6585-2_60
  2. Dinis, G.; Melo, C.; Sousa, J.. Teaching and Learning in Tourism: The Case of Tourism Laboratory. 2022.
    10.1007/978-981-16-5063-5_45
  3. Correia, A.I.; Melo, C.; Carvalho, C.. Wine Tourism Experiences: An Exploratory Approach to Innovation Potential in the Douro Valley, Portugal. 2022.
    10.1007/978-981-16-9701-2_20
  4. Dinis, G.; Melo, C.; Sousa, J.. How Digital Are Tourism Students? The Portuguese Tourism Higher Education Approach to Technology and ICT. 2022.
    10.1007/978-981-16-9701-2_23
  5. Vasconcelos, S.; Melo, A.; Melo, C.; Liberato, D.; Lopes, M.C.. Soft Skills in Action: Developing Tourism Students Skills Through Interdisciplinarity. 2022.
    10.1007/978-981-16-9701-2_17
  6. Melo, C.; Vasconcelos, S.; Melo, A.; Meneses, D.. The Changing Face of Events After COVID-19: Initial Reactions and Future Perspectives. 2022.
    10.1007/978-981-19-1040-1_40
  7. Sampaio, H.A.; Correia, A.I.; Melo, C.; Brazão, L.; Shehada, S.; Melo, Carla. Analyzing Tourism Agents’ Perceptions of the Use of Artificial Intelligence. Singapore, Singapore: Springer. 2021.
    Published • 10.1007/978-981-33-4256-9_22
  8. Melo, C.; Vasconcelos, S.; Liberato, D.; Silva, C.; Amaral, P.; Negru¿a, A.L.; Cosma, S.A.; Fle¿eriu, C.. Creating Collaborative Research Opportunities at a Distance: From Porto to Cluj-Napoca. 2021.
    10.1007/978-3-030-73988-1_30
Book chapter
  1. "Transforming Tourism Education". In An Interdisciplinary Approach to Sustainable Tourism Management, 100-119. {IGI, 2022.
    10.4018/978-1-7998-8239-8.ch006
  2. Vasconcelos, S.V.; Melo, C.. "Transforming tourism education: An interdisciplinary approach to sustainable tourism management". 100-119. 2022.
  3. Melo, Carla; Richards, Greg; Smith, Melanie Kay. "Transformational Tourism Experiences: The communication of service providers". In Advances in Hospitality, Tourism, and the Services Industry, 210-233. Hershey, United States: IGI Global, 2021.
    Published • 10.4018/978-1-7998-7095-1.ch013
  4. Melo, A.; Vasconcelos, S.V.; Melo, C.; Silva, M.. "(Re)acting to the COVID-19 crisis in hotels: The perceptions of Portuguese managers". 496-519. 2021.
  5. Ant?nio Melo; Sandra Vasconcelos; Carla Melo; Miguel Silva. "(Re)acting to the COVID-19 Crisis in Hotels". In The Perceptions of Portuguese Managers. United States, 2021.
    10.4018/978-1-7998-8231-2.ch024
Conference paper
  1. Silva, M.; Melo, A.; Melo, C.; Vasconcelos, S.. "The covid-19 aftermath: A multidimensional study on hospitality managers’ perceptions". 2021.
    10.34190/IRT.21.062
  2. Melo, Carla. "Creating collaborative research opportunities at a distance: From Porto to Cluj-Napoc". Paper presented in TECH-EDU 2020 - International Conference on Technology and Innovation in Learning, Teaching and Education, Online, 2020.
    Accepted
Journal article
  1. Rodrigues, C.; Liberato, D.; Melo, C.. "Tourism sustainable practices in rural territories: The case of caretos de podence,Práticas de Sustentabilidade em Turismo nos Territórios Rurais: Caretos de Podence". Journal of Tourism and Development 2021 36 (2021): 205-220. http://www.scopus.com/inward/record.url?eid=2-s2.0-85112582958&partnerID=MN8TOARS.
    10.34624/rtd.v1i36.23736
  2. Dinis, M.G.; Melo, C.S.; Sousa, J.M.B.M.. "Coffee tourism in Portugal: an attraction case study". International Journal of Culture, Tourism, and Hospitality Research 15 3 (2021): 399-412. http://www.scopus.com/inward/record.url?eid=2-s2.0-85111740682&partnerID=MN8TOARS.
    10.1108/IJCTHR-08-2020-0194
  3. Melo, Carla. "O Turismo em Portalegre: Caracterização da procura e da oferta e perspetivas de desenvolvimento". Revista Aprender 40 (2020): 77-99. http://aprender.esep.pt/index.php/aprender/article/view/128.
    Open access • Published
  4. Melo, Carla. "Creative Tourism Experiences in Guimarães: A Twofold Analysis of Visitors’ and Suppliers’ Perspectives". Revista Portuguesa de Estudos Regionais 51 (2019): 73-91. http://www.apdr.pt/siteRPER/numeros/RPER51/51.5.pdf.
    Published
  5. Melo, C.; Correia, A.I.; Cardoso, M.. "Creative Tourism Experiences in Guimarães: A Twofold Analysis of Visitors' and Suppliers' Perspectives,Experiências de Turismo Criativo em Guimarães: Uma Dupla Análise de Perspectivas de Visitantes e Fornecedores". Revista Portuguesa de Estudos Regionais 51 (2019): 73-91. http://www.scopus.com/inward/record.url?eid=2-s2.0-85090556302&partnerID=MN8TOARS.
  6. Sánchez, Víctor Lafuente; Fernández, María Devesa; Lara, José Ángel Sanz. "Monitoring the Tourism Impact of a Cultural and Religious Event: A Case Study in Northern Portugal". International Journal of Religious Tourism and Pilgrimage 4 2 (2016): 29-41. https://arrow.tudublin.ie/ijrtp/vol4/iss2/5/.
    Published • 10.1177/1354816616675996
  7. Melo, Carla. "Scenarios and possible futures for hospitality and tourism". Foresight 13 1 (2011): 19-35. http://www.scopus.com/inward/record.url?eid=2-s2.0-79953098272&partnerID=MN8TOARS.
    10.1108/14636681111109679
  8. Melo, Carla. "Directions in scenario planning literature - A review of the past decades". Futures 42 4 (2010): 355-369. http://www.scopus.com/inward/record.url?eid=2-s2.0-77951626144&partnerID=MN8TOARS.
    10.1016/j.futures.2009.11.021
Thesis / Dissertation
  1. Melo, Carla; Melo, Carla Isabel Barreto Salgueiro de. "Concepção de um sistema de apoio à decisão aplicado à gestão do investimento turístico". Master, 2005. http://hdl.handle.net/10773/16807.
Activities

Consulting

Activity description Institution / Organization
2020/02/01 - 2020/05/31 Revision of a Tourism Strategy ("2ª REVISÃO DO PLANO ESTRATÉGICO DE TURISMO DE MAFRA"). Work developed through a collaboration between Escola Superior de Hotelaria e Turismo do Politécnico do Porto e a Quaternaire Portugal, SA. Instituto Politécnico do Porto Escola Superior de Hotelaria e Turismo, Portugal
2019/02/01 - 2019/10/31 Development of a Tourism Operational Plan for the Municipality of Portalegre, Portugal. Team Coordinator. Work developed through a collaboration between Escola Superior de Educação e Ciências Sociais do Instituto Politécnico de Portalegre and Câmara Municipal de Portalegre. Instituto Politécnico de Portalegre Escola Superior de Educação de Portalegre, Portugal
2018/10/01 - 2019/03/31 Project for the Development, Assembly and Production of Tourist Experiences based on the Imaterial and Cultural heritage of Alentejo and Ribatejo, Portugal. Team member. Work developed through the collaboration with Quaternaire Portugal, SA. Instituto Politécnico de Portalegre Escola Superior de Educação de Portalegre, Portugal
2018/05/01 - 2019/02/28 Development of the Tourism Operational Plan for Redondo, Portugal. Technical and scientific coordination. Work developed through the collaboration with Quaternaire Portugal, SA. Instituto Politécnico de Portalegre Escola Superior de Educação de Portalegre, Portugal
2012/01/01 - 2012/12/31 Development of a Best Practices Manual for Village Tourism. Project Coordinator. Work developed during the affiliation with Quaternaire Portugal. ISBN: 978-989-20-3492-8.
Distinctions

Award

2012 Highly Commended Paper
Emerald Group Publishing Pty Ltd, Australia