???global.info.a_carregar???
Andreia Figueiredo e Silva. Concluiu o(a) Licenciatura em Gestão em 2000/12/29 pelo(a) Universidade do Porto Faculdade de Economia. Atua na(s) área(s) de Ciências Sociais com ênfase em Economia e Gestão.
Identification

Personal identification

Full name
Andreia Ramos Pinho de Figueiredo e Silva

Citation names

  • Pinho, Andreia
  • Figueiredo e Silva, Andreia
  • Silva, Andreia

Author identifiers

Ciência ID
4319-C061-2930
ORCID iD
0009-0008-2706-043X
Google Scholar ID
https://scholar.google.com/citations?view_op=list_works&hl=en&hl=en&user=A0_kCQIAAAAJ

Email addresses

  • andreia_ramos_figueiredo_silva@iscte-iul.pt (Professional)
  • arpfs@iscte-iul.pt (Professional)

Telephones

Mobile phone
  • 934533872 (Personal)

Addresses

  • Rua Marechal Saldanha, 205, R/C dto, 4150-656, Porto, Porto, Portugal (Personal)

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Proficiency (C2) Advanced (C1) Proficiency (C2) Advanced (C1)
Spanish; Castilian Advanced (C1) Proficiency (C2) Advanced (C1) Proficiency (C2) Upper intermediate (B2)
French Intermediate (B1) Advanced (C1) Elementary (A2) Advanced (C1) Elementary (A2)
Education
Degree Classification
2019/10/01 - 2022/06/01
Concluded
 Doutoramento em Marketing e Estratégia - 1 e 2 anos (Curso de doutoramento (conclusão de unidades curriculares))
ISCTE-Instituto Universitário de Lisboa, Portugal
2015/06/01 - 2016/06/01
Concluded
 Leadership and Organizational Transformation (Outros)
London Business School, United Kingdom
2014/06/17 - 2014/11/27
Concluded
 Leading for Results (Outros)
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2012/03/01 - 2012/03/02
Concluded
 Técnicas de Apresentação (Outros)
Dynargie, Portugal
2010 - 2011
Concluded
 Doutoramento em Marketing e Estratégia (Curso de doutoramento (conclusão de unidades curriculares))
Major in Marketing
Universidade do Minho, Portugal

Universidade de Aveiro, Portugal

Universidade da Beira Interior, Portugal
2010/05/12
Concluded
 Curso de especialização conducente à atribuição do grau de mestre em gestão de empresas (Curso de mestrado (conclusão do curso de especialização))
Major in Gestão
Universidade do Porto Porto Business School, Portugal
 18
2008/12/10 - 2008/12/19
Concluded
 Tutoria em Formação-Ação: ação e metodologia de Planeamento de Projetos por Objetivos (Outros)
Major in Gestão de projetos
Associação Empresarial de Portugal, Portugal
 Apta
2007/08/30 - 2008/07/18
Concluded
 MBA Executivo (Especialização em Marketing) (Outros)
Major in Gestão e Maketing
Universidade do Porto Porto Business School, Portugal
 17
2008/07/01 - 2008/07/14
Concluded
 La Nueva Agenda para Líderes Empresariales (Outros)
Instituto Empresa Business School, Spain
2007/07/10 - 2007/07/11
Concluded
 Brands that make sense & making sense communicating brands (Outros)
Major in Marketing
Universidade do Porto Porto Business School, Portugal
2007/05/01 - 2007/05/01
Concluded
 Internal Branding and Employee Engagement (Outros)
Marcus Evans Ltd, United Kingdom
2005/09/01 - 2006/08/25
Concluded
 The Bullet Proof Manager (Outros)
Crestcom International, Portugal
2006/02/15
Concluded
 Formação de Formadores (Outros)
Instituto do Emprego e Formação Profissional, Portugal
2005/10/24 - 2005/11/25
Concluded
 Programa Geral de Gestão (Outros)
Major in Gestão
Universidade do Porto Porto Business School, Portugal
2004/10/19 - 2005/03/14
Concluded
 Marketing Management (Outros)
Major in Marketing
Instituto Português de Administração de Marketing, Portugal
 17
2004/10/19 - 2005/03/14
Concluded
 Marketing Management (Curso de Especialização Tecnológica)
Instituto Português de Administração de Marketing, Portugal
2005/01/05 - 2005/01/05
Concluded
 Strategic Marketing and Innovation (Outros)
Major in Marketing e Inovação
Universidade do Porto Porto Business School, Portugal
2003/10 - 2003/10
Concluded
 Project Management and Teams (Outros)
Major in Gestão de projetos
Universidade Nova de Lisboa, Portugal
2001/09 - 2001/09
Concluded
 Negotiation skills (Outros)
Major in Gestão - Negociação
Universidade Nova de Lisboa, Portugal
1994/10/03 - 2000/12/29
Concluded
 Gestao (Licenciatura)
Universidade do Porto Faculdade de Economia, Portugal
Affiliation

Others

Category
Host institution 		Employer
2023/12/15 - 2026/12/14 Research Assistant ISCTE-Instituto Universitário de Lisboa, Portugal
ISCTE-Instituto Universitário de Lisboa, Portugal
2015/04/01 - 2022/08/10 Diretora de Desenvolvimento de Produto, Sourcing, Controlo da Qualidade e Auditoria Covid-19 (Sport Zone, Sprinter e JD Sports) Sonae SGPS SA, Portugal
Sonae SGPS SA, Portugal
2013/05/01 - 2015/03/31 Diretora de Desenvolvimento Comercial (Sport Zone) Sonae SGPS SA, Portugal
Sonae SGPS SA, Portugal
2012/03/01 - 2013/04/01 Diretora de Comunicação e Experiência de Loja (Sonae MC) MCretail SGPS SA, Portugal
MCretail SGPS SA, Portugal
2009/07/01 - 2012/02/28 Diretora de Marketing (Espaço Guimarães - Multi Mall Management) Sonae SGPS SA, Portugal
Sonae SGPS SA, Portugal
2000/09/01 - 2008/11/30 Gestora de Produto, Comunicação, Retenção, Marketing Relacional, Marca (Optimus, agora NOS Telecomunicações) Sonae SGPS SA, Portugal
Sonae SGPS SA, Portugal
Outputs

Publications

Conference abstract
  1. Loureiro, S. M. C.; Figueiredo e Silva, A.. "Authentic pride and museum appeal: A potent mix for boosting suggestions". Paper presented in 17th Annual Conference of the EuroMed Academy of Business: Conference Readings: Book Proceedings, Pisa, 2024.
    Published
  2. Figueiredo e Silva, A.; Loureiro, S. M. C.. "LGBTQ-themed advertising: A bibliometric analysis". Paper presented in 17th Annual Conference of the EuroMed Academy of Business: Conference Readings: Book Proceedings, Pisa, 2024.
    Published
Conference paper
  1. Loureiro, Sandra Maria Correia; Pinho, Andreia. "The long-feared backlashes of targeting LGBT+ consumers: what can fashion brands expect when using immersive technologies in advertising?". Paper presented in 2021 GFMC/KSMS International Conference at Seoul "Fashion, Design & Marketing Management in the Digital Environment", Seoul, 2021.
    Published • 10.15444/GFMC2021.03.04.06
  2. Loureiro, Sandra Maria Correia; Kastenholz, Elisabeth; Pinho, Andreia. "The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits". Paper presented in American Academy of Advertising Conference, Myrtle Beach, South Caroline, 2012.
    Published
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2024/09/11 LGBTQ-THEMED ADVERTISING: A BIBLIOMETRIC ANALYSIS 17th Annual Conference of the EuroMed Academy of Business
Euromed (Milao, Italy)
2024/09/11 AUTHENTIC PRIDE AND MUSEUM APPEAL: A POTENT MIX FOR BOOSTING SUGGESTIONS 17th Annual Conference of the EuroMed Academy of Business - Global Business Transformation in a Turbulent Era
Euromed (Milão , Italy)
2021/11/05 The long-feared backlashes of targeting LGBT+ consumers: what can fashion brands expect when using immersive technologies in advertising? https://doi.org/10.15444/GFMC2021.03.04.06 Gamma - Global Fashion Management Conference
Korean Scholars of Marketing Sciences (Seul, South Korea)
2012/03/15 The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits AAA 2012 Conference (American Advertising Academy)
University of Tennessee (United States)

Ad Hoc journal article review

Journal title (ISSN) Publisher
2024/11/15 - 2025/05/21 Journal of Service Theory and Practice (2055-6225) Emerald Publishing
Distinctions

Other distinction

2012 Sonae Innovation Award
MCretail SGPS SA, Portugal
2012 Solal Marketing Awards