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Mafalda Nogueira. Concluiu o(a) Doutoramento em PhD in Marketing em 2013 pelo(a) Lancaster University, Mestrado em Mestrado em Ciências Empresariais - Especialização em marketing em 2007 pelo(a) Universidade do Porto Faculdade de Economia e Licenciatura em Economia em 2000 pelo(a) Universidade Portucalense Infante Dom Henrique. É Professor Auxiliar no(a) Instituto Português de Administração de Marketing. Recebeu 5 prémio(s) e/ou homenagens.
Identification

Personal identification

Full name
Mafalda Nogueira

Citation names

  • Nogueira, Mafalda

Author identifiers

Ciência ID
351A-0063-5166
ORCID iD
0000-0002-0302-0483

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
French Beginner (A1) Intermediate (B1) Beginner (A1) Beginner (A1)
Spanish; Castilian Intermediate (B1) Intermediate (B1) Beginner (A1) Intermediate (B1)
Education
Degree Classification
2013
Concluded
 PhD in Marketing (Doutoramento)
Lancaster University, United Kingdom
"Qualifying sustainability: a study of firm-based strategies" (THESIS/DISSERTATION)
 n/a
2007
Concluded
 Mestrado em Ciências Empresariais - Especialização em marketing (Mestrado)
Universidade do Porto Faculdade de Economia, Portugal
"Os relacionamentos Cliente-Fornecedor de TI: uma abordagem interactiva e de competências" (THESIS/DISSERTATION)
 MUITO BOM
2000
Concluded
 Economia (Licenciatura)
Universidade Portucalense Infante Dom Henrique, Portugal
"n/a" (THESIS/DISSERTATION)
 13
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2014/02/01 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal

Others

Category
Host institution 		Employer
2010/09/01 - 2018/07/31 Visiting lecturer in Organisation, Work and Technology Department. Management School Lancaster University, United Kingdom
Outputs

Publications

Book chapter
  1. "The Impact of the Post-purchase Experience on Online Cosmetic Consumer Satisfaction: Case Study Pluricosmética". 723-736. Springer Singapore, 2022.
    10.1007/978-981-16-9272-7_60
  2. Mafalda Morais; José Luís Reis; Mafalda Nogueira; Mafalda Ferreira. "The Influence of Post-purchase Experience on Customer Loyalty in the Telecommunications Sector in Portugal". 2022.
    10.1007/978-981-16-9272-7_13
  3. Mafalda Nogueira; Mariana Gaspar; Sandra Gomes. "Rising Against LGBT Taboos Through Communication and Social Marketing Strategies". In Using Web TV Series to Challenge Discriminatory Behavior. 2022.
    10.4018/978-1-7998-9125-3.ch008
  4. Mafalda Nogueira. "Tourism and Gastronomy in the “New Normal”". In Building the Case for the Rise of Consumer Spiritual Quest to Feed the Body, the Mind, and the Soul, 176-190. {IGI, 2022.
    10.4018/978-1-7998-9148-2.ch009
  5. Varandas, C.; Nogueira, M.. "Consumer Involvement in the Co-creation of a Disruptive Offer: The Case Study of Continente Labs". 675-691. 2022.
    10.1007/978-981-16-9268-0_57
  6. Nogueira, M.; Gaspar, M.; Gomes, S.. "Rising against LGBT taboos through communication and social marketing strategies: Using web TV series to challenge discriminatory behavior". 153-176. 2022.
  7. Nogueira, Mafalda. "Identifying and Exploring Key Drivers of Customer Engagement on Social Media: A Netnography Approach". 2021.
    10.1007/978-981-33-4183-8_40
  8. Santos, Fernando Pinto; Nogueira, Mafalda. "Websites as Spaces of Confluence: Narratives and the Pursuit of Legitimacy". In Smart Innovation, Systems and Technologies, 29-37. Springer Singapore, 2020.
    Accepted • 10.1007/978-981-15-1564-4_4
  9. Nogueira, Mafalda. "Generation Y’s sustainability attitude-behaviour gap". CRC Press, 2019.
  10. Nogueira, Mafalda. "Managing IT Suppliers: A Capability-Based Approach". 2011.
    10.1007/978-3-642-19257-9_24
Conference paper
  1. Sandra Gomes; Mafalda Nogueira; Cidália Neves; Fernando Pinto dos Santos. "EDUCATION AS AN AVENUE FOR STUDENTS’ ETHICAL BEHAVIOR". 2022.
    10.21125/edulearn.2022.1563
  2. Fernando Pinto dos Santos; Cidália Neves; Sandra Gomes; Patricia Oliveira; Mafalda Nogueira. "ENHANCING TRANSDISCIPLINARITY IN HIGHER EDUCATION PROBLEM-BASED LEARNING: THREATS AND OPPORTUNITIES FROM THE VIEWPOINT OF FACULTY MEMBERS". 2022.
    10.21125/edulearn.2022.1730
  3. "LOOKING TO THE FUTURE: GRASPING STUDENTS’ EXPECTATIONS REGARDING EMPLOYERS’ ATTRACTIVENESS". 2021.
    10.21125/edulearn.2021.1597
  4. "WHAT IS YOUR DREAM JOB? EXPLORING UNDERGRAD STUDENTS’ PRE-MARKET ENTRY EXPECTATIONS IN THE LIGHT OF EVP DIMENSIONS". 2021.
    10.21125/edulearn.2021.1661
  5. Nogueira, Mafalda. "HIGHER EDUCATION INSTITUTIONS AS CORPORATE SOCIAL RESPONSIBILITY DRIVERS: TEACHING AND LEARNING TO TRANSFORM THE WORLD". 2020.
    10.21125/edulearn.2020.1028
  6. Bernardes, João Pedro; Marques, Antonio Dinis; Ferreira, Fernando; Nogueira, Mafalda. "ACADEMIC BACKGROUND AS AN INFLUENCING FACTOR IN THE GEN Y’S SUSTAINABLE CONSUMPTION HABITS". Paper presented in EDULEARN, 2019.
    10.21125/edulearn.2018.1326
  7. Noite, Miguel; Nogueira, Mafalda. "THE ROLE OF HEI BRANDS AS KEY DRIVERS FOR STUDENTS AND RECRUITERS’ CHOICES IN A COMPETITIVE MARKETPLACE: EXPLORING BRAND ATTRIBUTES AS PERCEIVED BY STAKEHOLDERS (INSTITUTION, STUDENTS AND RECRUITERS)". Paper presented in EDULEARN, 2019.
    10.21125/edulearn.2019.1597
  8. Gomes, Sandra; Nogueira, Mafalda; Serra, Fernando; Esgaio, Ana. "SOCIAL RESPONSIBILITY IN HIGHER EDUCATION INSTITUTIONS IN PORTUGAL: THE MISSING LINK BETWEEN EXPECTATIONS, PERCEPTIONS AND PRACTICES". 2019.
    10.21125/edulearn.2019.1484
  9. Bernardes, J.P.; Ferreira, F.; Marques, A.D.; Nogueira, M.. "" Do as i say, not as i do" - a systematic literature review on the attitude-behaviour gap towards sustainable consumption of Generation y". 2018.
    10.1088/1757-899X/459/1/012089
  10. Bernardes, J.P.; Ferreira, F.; Marques, A.D.; Nogueira, M.. "Millennials: Is 'green' your colour?". 2018.
    10.1088/1757-899X/459/1/012090
  11. Bernardes, J.P.; Nogueira, M.. "0KG: Creating and developing an innovative clothing service". 2017.
    10.1088/1757-899X/254/21/212001
Journal article
  1. Mafalda Nogueira; Francisca Dias; Vera Santos. "Sustainable mobility choices: Exploring the impact of consumers' values, attitudes, perceived behavioural control and subjective norms on the likelihood to choose sustainable mobility options". Journal of Consumer Behaviour (2023): https://doi.org/10.1002/cb.2144.
    10.1002/cb.2144
  2. Vera Santos; Sandra Gomes; Mafalda Nogueira. "Sustainable packaging: Does eating organic really make a difference on product-packaging interaction?". Journal of Cleaner Production 304 (2021): 127066-127066. https://doi.org/10.1016/j.jclepro.2021.127066.
    10.1016/j.jclepro.2021.127066
  3. Gomes, S.; Nogueira, M.; Ferreira, M.; Gregorio, M.J.; Graça, P.; Jewell, J.; Breda, J.. "Consumer Attitudes Toward Food and Nutritional Labeling: Implications for Policymakers and Practitioners on a National Level". Journal of Food Products Marketing 26 7 (2020): 470-485. http://www.scopus.com/inward/record.url?eid=2-s2.0-85089007390&partnerID=MN8TOARS.
    10.1080/10454446.2020.1802381
  4. Nogueira, M.; Santarém, F.; Gomes, S.. "Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands". Journal of Nonprofit and Public Sector Marketing (2019): http://www.scopus.com/inward/record.url?eid=2-s2.0-85075136985&partnerID=MN8TOARS.
    10.1080/10495142.2019.1689222
  5. Bernardes, J P; Ferreira, F; Marques, A D; Nogueira, M. "Millennials: is ‘green’ your colour?". IOP Conference Series: Materials Science and Engineering 459 (2018): 012090. http://dx.doi.org/10.1088/1757-899x/459/1/012090.
    10.1088/1757-899x/459/1/012090
  6. BERNARDES, J.P.; MARQUES, A.; FERREIRA, F.; NOGUEIRA, M.. "A new and sustainable service to slow fashion brands". Industria Textila 69 2 (2018): 152-157. http://www.scopus.com/inward/record.url?eid=2-s2.0-85097817308&partnerID=MN8TOARS.
    10.35530/IT.069.02.1528
  7. Brito, C.; Nogueira, M.. "Capabilities exchange through business interaction: An empirical investigation of a client-IT supplier relationship". Journal of Purchasing and Supply Management 15 4 (2009): 227-239. http://www.scopus.com/inward/record.url?eid=2-s2.0-70350714156&partnerID=MN8TOARS.
    10.1016/j.pursup.2009.05.002
Distinctions

Other distinction

2016 Best lecturer award
2016 Research funding “The Slow Food Project”
2015 Research funding “Portuguese consumer atitudes towards Food Labelling"
Organisation mondiale de la Santé pour Afrique, Congo - Brazzaville
2007 Doctoral Scholarship (BD) awarded by the Portuguese Foundation for Innovation and Technology (FCT) in 2007
Fundação para a Ciência e a Tecnologia, Portugal
2007 Doctoral Scholarship (BD) awarded by the Lancaster University, Management School
Lancaster University, United Kingdom