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Mafalda Nogueira. Concluiu o(a) Doutoramento em PhD in Marketing em 2013 pelo(a) Lancaster University, Mestrado em Mestrado em Ciências Empresariais - Especialização em marketing em 2007 pelo(a) Universidade do Porto Faculdade de Economia e Licenciatura em Economia em 2000 pelo(a) Universidade Portucalense Infante Dom Henrique. É Professor Auxiliar no(a) Instituto Português de Administração de Marketing. Recebeu 5 prémio(s) e/ou homenagens.
Identification

Personal identification

Full name
Mafalda Nogueira

Citation names

  • Nogueira, Mafalda

Author identifiers

Ciência ID
351A-0063-5166
ORCID iD
0000-0002-0302-0483

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
French Beginner (A1) Intermediate (B1) Beginner (A1) Beginner (A1)
Spanish; Castilian Intermediate (B1) Intermediate (B1) Beginner (A1) Intermediate (B1)
Education
Degree Classification
2013
Concluded
PhD in Marketing (Doutoramento)
Lancaster University, United Kingdom
"Qualifying sustainability: a study of firm-based strategies" (THESIS/DISSERTATION)
n/a
2007
Concluded
Mestrado em Ciências Empresariais - Especialização em marketing (Mestrado)
Universidade do Porto Faculdade de Economia, Portugal
"Os relacionamentos Cliente-Fornecedor de TI: uma abordagem interactiva e de competências" (THESIS/DISSERTATION)
MUITO BOM
2000
Concluded
Economia (Licenciatura)
Universidade Portucalense Infante Dom Henrique, Portugal
"n/a" (THESIS/DISSERTATION)
13
Affiliation

Teaching in Higher Education

Category
Host institution
Employer
2014/02/01 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal

Others

Category
Host institution
Employer
2010/09/01 - 2018/07/31 Visiting lecturer in Organisation, Work and Technology Department. Management School Lancaster University, United Kingdom
Outputs

Publications

Book chapter
  1. Nogueira, Mafalda. "Identifying and Exploring Key Drivers of Customer Engagement on Social Media: A Netnography Approach". 2021.
    10.1007/978-981-33-4183-8_40
  2. Santos, Fernando Pinto; Nogueira, Mafalda. "Websites as Spaces of Confluence: Narratives and the Pursuit of Legitimacy". In Smart Innovation, Systems and Technologies, 29-37. Springer Singapore, 2020.
    Accepted • 10.1007/978-981-15-1564-4_4
  3. Nogueira, Mafalda. "Generation Y’s sustainability attitude-behaviour gap". CRC Press, 2019.
  4. Nogueira, Mafalda. "Managing IT Suppliers: A Capability-Based Approach". 2011.
    10.1007/978-3-642-19257-9_24
Conference paper
  1. Nogueira, Mafalda. "HIGHER EDUCATION INSTITUTIONS AS CORPORATE SOCIAL RESPONSIBILITY DRIVERS: TEACHING AND LEARNING TO TRANSFORM THE WORLD". 2020.
    10.21125/edulearn.2020.1028
  2. Bernardes, João Pedro; Marques, Antonio Dinis; Ferreira, Fernando; Nogueira, Mafalda. "ACADEMIC BACKGROUND AS AN INFLUENCING FACTOR IN THE GEN Y’S SUSTAINABLE CONSUMPTION HABITS". Paper presented in EDULEARN, 2019.
    10.21125/edulearn.2018.1326
  3. Noite, Miguel; Nogueira, Mafalda. "THE ROLE OF HEI BRANDS AS KEY DRIVERS FOR STUDENTS AND RECRUITERS’ CHOICES IN A COMPETITIVE MARKETPLACE: EXPLORING BRAND ATTRIBUTES AS PERCEIVED BY STAKEHOLDERS (INSTITUTION, STUDENTS AND RECRUITERS)". Paper presented in EDULEARN, 2019.
    10.21125/edulearn.2019.1597
  4. Gomes, Sandra; Nogueira, Mafalda; Serra, Fernando; Esgaio, Ana. "SOCIAL RESPONSIBILITY IN HIGHER EDUCATION INSTITUTIONS IN PORTUGAL: THE MISSING LINK BETWEEN EXPECTATIONS, PERCEPTIONS AND PRACTICES". 2019.
    10.21125/edulearn.2019.1484
  5. Bernardes, J.P.; Ferreira, F.; Marques, A.D.; Nogueira, M.. "" Do as i say, not as i do" - a systematic literature review on the attitude-behaviour gap towards sustainable consumption of Generation y". 2018.
    10.1088/1757-899X/459/1/012089
  6. Bernardes, J.P.; Ferreira, F.; Marques, A.D.; Nogueira, M.. "Millennials: Is 'green' your colour?". 2018.
    10.1088/1757-899X/459/1/012090
  7. Bernardes, J.P.; Nogueira, M.. "0KG: Creating and developing an innovative clothing service". 2017.
    10.1088/1757-899X/254/21/212001
Journal article
  1. Vera Santos; Sandra Gomes; Mafalda Nogueira. "Sustainable packaging: Does eating organic really make a difference on product-packaging interaction?". Journal of Cleaner Production 304 (2021): 127066-127066. https://doi.org/10.1016/j.jclepro.2021.127066.
    10.1016/j.jclepro.2021.127066
  2. Gomes, S.; Nogueira, M.; Ferreira, M.; Gregorio, M.J.; Graça, P.; Jewell, J.; Breda, J.. "Consumer Attitudes Toward Food and Nutritional Labeling: Implications for Policymakers and Practitioners on a National Level". Journal of Food Products Marketing 26 7 (2020): 470-485. http://www.scopus.com/inward/record.url?eid=2-s2.0-85089007390&partnerID=MN8TOARS.
    10.1080/10454446.2020.1802381
  3. Nogueira, M.; Santarém, F.; Gomes, S.. "Volunteer Brand Equity? Exploring the Adoption of Employee Brand Equity (EBE) Dimensions to Understand Volunteers’ Contributions to Build Nonprofit Organizations’ Brands". Journal of Nonprofit and Public Sector Marketing (2019): http://www.scopus.com/inward/record.url?eid=2-s2.0-85075136985&partnerID=MN8TOARS.
    10.1080/10495142.2019.1689222
  4. Bernardes, J P; Ferreira, F; Marques, A D; Nogueira, M. "Millennials: is ‘green’ your colour?". IOP Conference Series: Materials Science and Engineering 459 (2018): 012090. http://dx.doi.org/10.1088/1757-899x/459/1/012090.
    10.1088/1757-899x/459/1/012090
  5. Brito, C.; Nogueira, M.. "Capabilities exchange through business interaction: An empirical investigation of a client-IT supplier relationship". Journal of Purchasing and Supply Management 15 4 (2009): 227-239. http://www.scopus.com/inward/record.url?eid=2-s2.0-70350714156&partnerID=MN8TOARS.
    10.1016/j.pursup.2009.05.002
Distinctions

Other distinction

2016 Best lecturer award
2016 Research funding “The Slow Food Project”
2015 Research funding “Portuguese consumer atitudes towards Food Labelling"
Organisation mondiale de la Santé pour Afrique, Congo - Brazzaville
2007 Doctoral Scholarship (BD) awarded by the Portuguese Foundation for Innovation and Technology (FCT) in 2007
Fundação para a Ciência e a Tecnologia, Portugal
2007 Doctoral Scholarship (BD) awarded by the Lancaster University, Management School
Lancaster University, United Kingdom