Maria Raquel David Pereira Ventura Lucas is a Zootechnical Engineer (1st Degree 1985) and her research activities focus on Marketing, Consumer Behavior and Agribusiness, including Sustainability, Circular Economy Business Models, Green Marketing, Organic Products, Quality and Safety, Responsible Consumption and/or Socially Desirable Behaviors. She holds a PhD in Business Management, specializing in Agricultural Management at the University of Évora (1995) and the title of Aggregated in Marketing from the same university in 2007. Since 1998 she is an associate professor in the Department of Management at the University of Évora and guest professor at the University of Warsaw. She teaches different courses (Bachelor's, Master's and Doctorate) in Management, Marketing, Agribusiness and Sustainability and Applied Economics and Management and has experience in supervising more than 100 theses (PhD / Master's). Her academic career has been characterized by considerable mobility and internationalization, involving various research projects and teaching collaborations with national and international institutions. She has actively contributed to around 80 project applications to competitive programs, of which 43 have been approved, and has led teams of the University of Évora. She has also supervised 5 post-doctoral projects. In terms of research, she has an h-index of 13, with 25 articles published in indexed journals in the Q1/Q2 and 11 in Q3/Q4. She has also co-authored 40 book chapters with ISBNs and has presented around 180 papers at national and international congresses. She has had a dynamic and impactful career, actively participating in various organizational and scientific committees, both nationally and internationally. Her involvement extended to diverse outreach initiatives, knowledge transfer, and training programs, collaborating with working groups, companies, and producer associations. She is currently liaison officer of the European Association of Agricultural Economics (EAAE).