Curriculum Vitae
Haline Maia
Identification
Personal identification
- Full name
- Haline Maia
Citation names
- Maia, H. C.
Author identifiers
- Ciência ID
- 2A16-8FBA-F372
- ORCID iD
- 0000-0003-0464-8616
Websites
- http://www.somdoagah.com.br (Professional)
Knowledge fields
- Humanities - Languages and Literatures - Linguistics
- Social Sciences - Media and Communications - Media and Socio-cultural Communication
- Engineering and Technology
Languages
| Language | Speaking | Reading | Writing | Listening | Peer-review |
|---|---|---|---|---|---|
| Portuguese (Mother tongue) | |||||
| English | Proficiency (C2) | Proficiency (C2) | Advanced (C1) | Proficiency (C2) | Advanced (C1) |
| Spanish; Castilian | Advanced (C1) | Advanced (C1) | Upper intermediate (B2) | Advanced (C1) | Intermediate (B1) |
Education
| Degree | Classification | |
|---|---|---|
|
2020/09/22 - 2025/02/24
Concluded
|
Media Digitais (Doutoramento)
Major in Artificial Inteligence
Universidade do Porto Faculdade de Engenharia, Portugal
"Artificial Intelligence and Infodemic: a study on fact-checked Health Communication and Synthetic Media
" (THESIS/DISSERTATION)
|
|
|
2018/06/03 - 2020/02/02
Concluded
|
Ciências da Comunicação (Mestrado)
Major in Jornalismo
Universidade Fernando Pessoa, Portugal
"Jornalismo Desportivo na Era de Novos Ecossistemas
Midiáticos e Tecnológicos: Casos do Grupo Globo e Afiliada RPC" (THESIS/DISSERTATION)
|
|
|
2015/06/02 - 2015/08/05
Attended
|
PDL – Programa de Desenvolvimento de Liderança (Postgraduate Certificate)
Major in Gerenciamento de Projetos – PMO
FAE Business School, Brazil
|
|
|
2004/02/05 - 2004/12/06
Concluded
|
Marketing (Postgraduate Certificate)
FAE Business School, Brazil
"Marketing de Serviços em Instituições de Ensino." (THESIS/DISSERTATION)
|
|
|
1998/02/04 - 2002/05/04
Concluded
|
Comunicação Social (Bachelor)
Major in Publicidade e Propaganda
Universidade Federal do Paraná, Brazil
"CAMPANHA PUBLICITÁRIA para evento - FESTIVAL 4X4" (THESIS/DISSERTATION)
|
Coeficiente: 0,8450 |
Affiliation
Other Careers
| Category Host institution |
Employer | |
|---|---|---|
| 2018/08/04 - 2020/01/05 | Carreiras / Categorias Subsistentes | Rede Globo, Brazil |
| 2012/07/02 - 2018/08/04 | Carreiras / Categorias Subsistentes | Sesc - Serviço Social do Comércio, Brazil |
| Digital Marketing Specialist , Brazil | ||
| 2008/08/02 - 2011/08/03 | Carreiras / Categorias Subsistentes | Exxon Mobil Development Co, United States |
| 2006/12/02 - 2008/10/05 | Carreiras / Categorias Subsistentes | Accenture Boston, United States |
Projects
Grant
| Designation | Funders | |
|---|---|---|
| 2025 - Current | Governança De Inteligência Artificial No Brasil E Em Portugal: Cruzamentos E Tendências
22/2024
Researcher
Universidade do Porto, Portugal
|
Conselho Nacional de Desenvolvimento Científico e Tecnológico
Under evaluation
|
| 2021/09 - Current | Automation and Infodemic: a study on synthetic media to empower factchecking about health
2021.05707.BD
|
Fundação para a Ciência e a Tecnologia |
Contract
| Designation | Funders | |
|---|---|---|
| 2015/01/03 - 2015/04/04 | O Lado Cheio
Technical development
Sesc - Serviço Social do Comércio, Brazil
|
Servico social do comercio Sesc - Serviço Social do Comércio Concluded
|
Other
| Designation | Funders | |
|---|---|---|
| 2014/09/03 - 2014/09/24 | Ficção das Ruas
Technical development
Sesc - Serviço Social do Comércio, Brazil
|
Sesc - Serviço Social do Comércio
Concluded
|
Outputs
Publications
| Book chapter |
|
| Conference paper |
|
| Journal article |
|
Artistic / Performance
| Audio recording |
|
| Program / Show |
|
| Script |
|
Other
| Other output |
|
Activities
Oral presentation
| Presentation title | Event name Host (Event location) |
|
|---|---|---|
| 2021/03/25 | Presentation: Automated News in Brazilian television: a case study on the AIDA system (GloboBrazil) The Digital Media Doctoral Symposium (DMDS) provides an opportunity for the Digital Media Ph.D. students from the University of Porto and Universidade NOVA de Lisboa to present and discuss their ongoing Ph.D. research work (e.g., research goals, preliminary ideas, research plan, initial/intermediate results), with experts in the field and peers. Students will receive feedback on the quality of their presentation and on the proposed research itsel | 2020/21 Digital Media Doctoral Symposium
Faculdade de Engenharia da Universidade do Porto (Porto, Portugal)
|
Event organisation
| Event name Type of event (Role) |
Institution / Organization | |
|---|---|---|
| 2023/06/15 - 2023/06/16 | I was a member of the organizing committee of the Symposium on Informatics, held in the scope of the 5th FEUP Doctoral Congress
Engineering (DCE23). DCE23 is an excellent opportunity for doctoral students, of the several areas of engineering, to discuss
their on-going research with peers, professors and industry/companies and also for potential industry partners to contact
a broad audience of engineers which will soon be looking to move on to the industry. (2023/06/15)
Congress (Member of the Organising Committee)
|
Universidade do Porto Faculdade de Engenharia, Portugal |
| 2020/12/17 - 2020/12/17 | IN BLOOMis a workshop organised by first years’ PhD students from the Doctoral Program in Digital Media of
the University of Porto. The initiative proposes a conversation abouttopics along the Digital Media field related
to new technologies, media, design, computing, and other areas. Besides, the workshop is an opportunity to
share knowledge in researchand exchange experiences with the scientific community around the world.
This year, the workshop seeks to explore new perspectives and ask questions that can lead to better solutions
for society’ (2020/12/17 - 2020/12/17)
Seminar (Co-organisor)
|
|
| 2017/02/15 - 2017/09/23 | Planeamento de Marketing da Semana Literária do Sesc Paraná. Conceito criativo, planejamento estratégico de divulgação em
mídias sociais, gestão de parcerias com GRPCOM e roteirização de filme. Desde 2006, o evento adotou um formato inovador: é
realizado simultaneamente em várias cidades do estado. Em 2017, acontece em Curitiba e outros 23 municípios paranaenses. Este
modelo de realização possibilitou a criação de uma vasta rede de programação, pensada como uma grande ação cultural e educativa. (2017/09/18 - 2017/09/23)
Seminar (Co-organisor)
|
Sesc - Serviço Social do Comércio, Brazil |
| 2015/03/03 - 2015/03/10 | Planejamento de Marketing da Campanha de divulgação do Sesc Triathlon. Criação, produção e direcção do Vídeo Motivacional
do evento e do conceito de Campanha #3XVencedor (https://www.youtube.com/watch?v=7d1FQ2a9-9c&t=8s), que teve nas mídias sociais
o alcance de mais 16 mil visualizações e centenas de compartilhamentos em apenas uma semana, um recorde do Sesc Nacional.
Coordenação da Ambientação do evento e sua respectiva versão infantil, o Triathlon +. (2015/03/08 - 2015/03/08)
Other (Co-organisor)
|
Sesc - Serviço Social do Comércio, Brazil |
| 2014/02/11 - 2014/05/24 | Líder de equipa de implantação das Mídias Sociais no Sesc Paraná para o evento Femucic - Festival de Música Cidade Canção,
com desenvolvimento de metodologias e manuais de normativa, editorias e campanhas especiais voltadas para as Mídias Socias.
Primeira transmissão ao vivo de um evento, Femucic, com engajamento e visualizações em estados de todo o Brasil e mundialmente. (2014/05/22 - 2014/05/24)
Concert (Member of the Organising Committee)
|
Sesc - Serviço Social do Comércio, Brazil |
Event participation
| Activity description Type of event |
Event name Institution / Organization |
|
|---|---|---|
| 2023/06/06 - 2023/06/09 | Contributed Workshop: Evaluating the Ethical Implications of Deepfake Use in Journalism Using Value-Sensitive Design and Fact-Checking
This workshop aimed to use the value-sensitive design (VSD) methodology to evaluate the ethical implications of deepfake use
in journalism. The participants learned about the VSD framework and how it can be used to assess the moral values of technology,
in this case, deepfakes. This methodology ensures that technology aligns with human values, norms, and requirements.
Workshop
|
C+J Data Journalism Conference 23
Eidgenossische Technische Hochschule Zürich Institut für Geschichte, Switzerland
|
| 2020/11/27 - 2021/02/19 | Digital Media in Health Communication and Literacy, is a fully online programme that aims at bringing together EUGLOH students
with different perspectives and skills, to create collaborative digital media based projects that communicate complex concepts
in scientific research. During the intensive 11 week Hackaton, participants are immersed in a collaborative setting where
they are guided through the process of exploring different methodologies (e.g. design thinking, lean startup, Agile) with
a focus on creating health communication and literacy.
Workshop
|
EUGLOH - European University Alliance for Global Health
Universidade do Porto, Portugal
|
| 2020/11/09 - 2020/12/11 | Writing Global Health workshop
A virtual workshop series that aims to narrate, communicate and disseminate global health science and research on a global
scale. We build this scale with our workshop participants through both a sensitisation towards multiple modes and media and
a critical assessment of what works, when, and where. Drawing on research and scientific exchanges within the EUGLOH project,
this workshop is in the core literary traditions of storytelling and creative writing, extending these ideas into the realm
of scientific writing.
Workshop
|
EUGLOH - European University Alliance for Global Health
Ludwig-Maximilians-Universität München Universitätsbibliothek, Germany
|
| 2019/09/09 - 2019/09/10 | Evento voltado à desenvolvimento de soluções em software de gestão empresarial. É especialista nos segmentos em que atua,
com soluções verticalizadas em tecnologia. São 50 palestrantes compartilhando conteúdo de inovações.
Congress
|
VIASOFT CONNECT
VIASOFT INFORMÁTICA LTDA, Brazil
|
| 2019/06/12 - 2019/06/13 | Seminário que discute as principais tendências tecnológicas e de modelos de negócios no mercado de produção e distribuição
de conteúdo em ambientes multimídia.
Seminar
|
SET sul - Tecnologia de Mídia e Entretenimento
Universidade Positivo, Brazil
|
| 2016/07/08 - 2016/07/15 | Oferece aos alunos ferramentas para que estes possam enxergar os filmes com um olhar mais aguçado, estabelecendo conceitos
importantes de teoria cinematográfica ao mesmo tempo em que os reforça com exemplos retirados das mais variadas produções
e que serão exibidos ao longo das aulas. Com isso, pretende-se que os participantes abandonem a condição de espectadores passivos
e assumam uma postura mais questionadora e sofisticada com relação ao que lhes é apresentado.
Workshop
|
Teoria , Linguagem e Crítica Cinematográfica
Cinema em Cena, Brazil
|
Jury of academic degree
| Topic Role |
Candidate name (Type of degree) Institution / Organization |
|
|---|---|---|
| 2019/10/07 | Avaliadora no X Encontro de Pesquisa, Iniciação Científica e Extensão – EPIC 2019 para os alunos do curso de Jornalismo da
Universidade Positivo. Convidada para efetuar avaliação de diversos alunos. O evento foi realizado nos dias 07, 08 e 09 de
outubro de 2019.
(Thesis) Arguer
|
Vários Candidatos avaliados (Other)
Universidade Positivo, Brazil
|
Conference scientific committee
| Conference name | Conference host | |
|---|---|---|
| 2021/12/01 - 2021/12/02 | LINK 2021 3rd International Conference on Practice-led research in Art and Design | https://doi.org/10.24135/link2021.v2i1.174 |
Consulting
| Activity description | Institution / Organization | |
|---|---|---|
| 2018/08/02 - 2020/01/02 | Marketing analyst with the affiliate of Grupo Globo TV (biggest media conglomerate in Latin America), with office in Curitiba, Paraná, which aggregates the greatest web vertical portals in Brazil, about News (G1), Sports (globoesporte.com), Videos (Globo Play), and Celebrities (Ego). Planned regional news and worked in a strategic capacity on transmedia projects and New Business projects and workshops. Providing marketing plan and commercialization plans for commercials; maintaining sales support communication collateral inventory. | Organizações Globo, Brazil Rede Paranaense de Comunicação - afiliada Globo, Brazil |
| 2015/02/02 - 2018/08/03 | - Executed marketing and communications programs and campaigns, including end-to-end campaign management in the marketing support, digital marketing, direct marketing, events and sponsorships, internal communications and recruitment marketing. Developed marketing collaterals and merchandise and credentials development. - Created and maintained Sesc's presence on social media such as Facebook, Instagram, and Youtube, as well as any company blogs. - Monitored emerging social media tools to see how they can be incorporated into the company. | Sesc - Serviço Social do Comércio, Brazil |
Course / Discipline taught
| Academic session | Degree Subject (Type) | Institution / Organization | |
|---|---|---|---|
| 2023/10/03 - 2023/10/15 | This course gave participants a comprehensive understanding of digital literacy, equipping them with the skills and knowledge needed to navigate and contribute to our increasingly digital world. My webinar provides background information and prepares you with specific knowledge that will be extremely helpful for your project development and for the success of your Hackathon Experience. Link: https://www.hackathonpractices.com/5th-edition-digital-communication-and-literacy | INFORMATION AND DATA LITERACY (Curso de doutoramento (conclusão de unidades curriculares)) | Universidade do Porto Faculdade de Engenharia, Portugal |
| 2019/10/15 - 2019/10/18 | Inteligência Artificial na Televisão Brasileira - Casos da Rede Globo Feira de Ciências da Universidade Tuiuti, com a participação como palestrante sobre um dos casos estudados na dissertação de Mestrado. | TECPLUS 2019 (Bachelor (1st cycle)) | Universidade Tuiuti do Paraná - Campus Bacacheri, Brazil |
| 2011/01/12 - 2011/08/05 | Fisk, as a renowned teaching center, has acquired and has been acquiring many awards in recognition of serious work and commitment to its students and franchisees. | Basic English (Licence) | Fisk , Brazil |
| 2008/10/03 - 2008/10/03 | Intellectual Property Course | Intellectual Property Course | ExxonMobil Baytown Technology and Engineering Complex, United States |
Scientific expedition
| Activity description | Institution / Organization | |
|---|---|---|
| 2024/03/11 - Current | Visiting Fellow to update my knowledge of the concerns and goals of Automatic Journalism, fact-checking, newscasts, and research centers working on media innovation, including developing regional and international networks. I would highlight the partnership with the Department of Sociology, the areas of Design Sciences at Lund University of Technology (LTH), and the Centre for Innovation Research (CIRCLE). | Lunds universitet Sociologiska institutionen, Sweden |
| 2022/08/22 - 2022/08/27 | Programa Erasmus+ (short mob PhD) Utrecht Summer School in the course Applying Ethics in Digital Innovation. | Theologische Universiteit Utrecht, Netherlands |