Curriculum Vitae
Manuela Costa
Identification
Personal identification
- Full name
- Manuela Costa
Citation names
- Costa, Manuela
Author identifiers
- Ciência ID
- 2919-14FF-A347
Email addresses
- manuelac@upt.pt (Professional)
Knowledge fields
- Social Sciences - Economics and Business
Languages
| Language | Speaking | Reading | Writing | Listening | Peer-review |
|---|---|---|---|---|---|
| Portuguese (Mother tongue) | |||||
| Spanish; Castilian | Advanced (C1) | Advanced (C1) | Advanced (C1) | Advanced (C1) | Advanced (C1) |
| English | Advanced (C1) | Advanced (C1) | Advanced (C1) | Advanced (C1) | Advanced (C1) |
Education
| Degree | Classification | |
|---|---|---|
|
2015/02/27
Concluded
|
Ciências Económicas (Doctor)
Major in Marketing
Universidad Rey Juan Carlos - Campus de Vicálvaro, Spain
|
Sobresaliente |
|
2008/09/26
Concluded
|
Gestão de Marketing (Mestrado)
Instituto Português de Administração de Marketing, Portugal
|
16 |
|
2001
Concluded
|
Gestão de Marketing (Licenciatura)
Instituto Português de Administração de Marketing, Portugal
|
13 |
Affiliation
Teaching in Higher Education
| Category Host institution |
Employer | |
|---|---|---|
| 2021/02/01 - Current | Assistant Professor (University Teacher) | Universidade Portucalense Infante Dom Henrique, Portugal |
| 2021/03/01 - 2021/07/31 | Invited Assistant (Polytechnic Teacher) | Instituto Politécnico de Viana do Castelo Escola Superior de Ciências Empresariais, Portugal |
| 2018/09/01 - 2019/06/30 | Invited Assistant (Polytechnic Teacher) | Instituto Politécnico de Viana do Castelo, Portugal |
Activities
Oral presentation
| Presentation title | Event name Host (Event location) |
|
|---|---|---|
| 2022/09/15 | A NEUROMARKETING EXPLORATORY STUDY: BEER BRANDS INFLUENCE ON COLLEGE STUDENTS CONSUMER BEHAVIOR. | CBO ¿ Postgraduate Conference 2022
Universidad Rey Juan Carlos & Universidade Portucalense (Porto, Portugal)
|
Jury of academic degree
| Topic Role |
Candidate name (Type of degree) Institution / Organization |
|
|---|---|---|
| 2021/08/02 | Contributos para a Internacionalização da marca “Casal Garcia
(Thesis) Main arguer
|
Rodrigo Bouça de Morais Pinto Laranjeira (Master)
Instituto Superior de Administração e Gestão, Portugal
|
| 2017/09/28 | “NeuroMarketing y su Aplicación al Análisis del Impacto en los Pasajetos ante un Vuelo sin Ventanillas en el Avión”
(Thesis) Arguer
|
Hugo de Vidal Filipe (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2017/09/28 | “La Satisfación de los Trabajadores de la Administración Pública y la Calidad de los Servicios Prestados a los Ciudadanos/Clientes.
Estudio de Caso”
(Thesis) Arguer
|
Carlos Alberto de Mesquita Pinto Bessa (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2017/09/27 | “Impacto dos sistemas de business intelligence na tomada de decisão empresarial”.
(Thesis) Arguer
|
André Manuel Monteiro Vieira (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2017/09/27 | “El Efecto Country-of-Origin para varias Categorias de Productos: Vestuario y Calzado”
(Thesis) Arguer
|
Márcia Daniela da Silva Monteiro (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2017/09/27 | “Medicamentos Genéricos: Impacto nas Marcas e Comportamento de Adoção
(Thesis) Arguer
|
Alberto Luís Matoso Galveias de Castro (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2017/09/27 | “Impacto de uma Estratégia de CRM na Organização
(Thesis) Arguer
|
Joaquim António de Sousa Dias (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2017/09/05 | Neuromanagement: La Necesidad de Nuevos Paradigmas en el Mundo Empresarial del Siglo XXI
(Thesis) Arguer
|
Helena López-Casares Pertusa (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2017/09/05 | El Plan de Desarrollo Directivo en el Siglo XXI: El Caso de la Empresa Espanola
(Thesis) Arguer
|
Nieves Márquez de Santos (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2017/07/21 | Marketing Halal: un estudio empírido en Espana
(Thesis) Arguer
|
Pilar Sánchez González (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2016/12/12 | Práticas de Responsabilidad Social en PYMES: La Importancia del Liderazgo
(Thesis) Arguer
|
Carla Alexandra Gabriel Ferreira (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2016/12/01 | Análisis y Descripción de la Formación Competencial del Perfil Profesional del Aspirante a la Habilitación de Director de
Seguridad
(Thesis) Arguer
|
Francisco de la Poza Martín (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2016/11/07 | El Tercer Lugar: Impacto de la Ambientación Musical en el Comportamiento de Compra del Consumidor
(Thesis) Arguer
|
Isidro Sánchez-Crespo Pérez (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2016/10/24 | Resiliência e Transformação do Comércio. Un Análisis del Caso Português
(Thesis) Arguer
|
António José Pereira Rousseau (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2016/10/24 | A Influência das Técnicas de Marketing de Luxo sobre o Comportamento de Compra do Consumidor Português de Automóveis Porsche.
Estudo de Caso na Porsche no Norte de Portugal
(Thesis) Arguer
|
Hugo Manuel Vaz Ribeiro da Silva (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2016/07/21 | Modelo Conceptual de Factores Generadores de Valor de Marca. Una Aplicación a las Tiendas On-Line
(Thesis) Arguer
|
Juan Carlos Higueras Redecillas (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2016/07/21 | Marketing Interno – Terapia Estratégica de la Crisis en el Sector de la Salud
(Thesis) Arguer
|
Isabel Mª Machado Barbieri Martins Moreira Magalhaes (PhD)
Universidad Rey Juan Carlos, Spain
|
| 2016/07/21 | “Las Dinámicas de Producción, Desarrollo y Reconocimiento de Competencias en Contexto Organizacional. El Caso de las Empresas
del Sector de los Transportes Viales de Pasajeros en Portugal
(Thesis) Arguer
|
Luis Pedro Serra Ramos (PhD)
Universidad Rey Juan Carlos, Spain
|
Committee member
| Activity description Role |
Institution / Organization | |
|---|---|---|
| 2022/10/26 - Current | Comissão de Estágios do 1º ciclo em Marketing
Coordinator
|
Universidade Portucalense Infante D Henrique Departamento de Ciências Económicas e Empresariais, Portugal |
| 2022/10/01 - Current | Comissão de Curso (Representante da Área de Ciências Sociais e Comportamento), do 2º Ciclo em Marketing e Negócios Digitais
Member
|
Universidade Portucalense Infante D Henrique Departamento de Ciências Económicas e Empresariais, Portugal |
| 2021/02/01 - Current | Red Iberoamericana de Investigación en Docencia de la Economia
Member
|
Universidad Rey Juan Carlos, Spain |
| 2021/02/01 - Current | Comissão Técnica e Ciêntifica do Departamento de Economia e Gestão
Member
|
Universidade Portucalense Infante D Henrique Departamento de Ciências Económicas e Empresariais, Portugal |
Conference scientific committee
| Conference name | Conference host | |
|---|---|---|
| 2019/06/02 - Current | ICMARKTECH19 – International Conference on Marketing and Technologies | Porto |
| 2022/12/01 - 2022/12/03 | ICMARKTECH22 – International Conference on Marketing and Technologies, | Santiago de Compostela |
| 2022/09/15 - 2022/09/16 | CBO ¿ Postgraduate Conference 2022 | Porto |
| 2021/12/04 - 2021/12/05 | CBO – Postgraduate Conference 2021, | Porto |
| 2021/12/02 - 2021/12/04 | ICMARKTECH21 – International Conference on Marketing and Technologies, | Tenerife, Espanha |
| 2020/10/08 - 2020/10/10 | Lisboa |