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Identification

Personal identification

Full name
Maria da Conceição Vieira Sarrico dos Santos

Citation names

  • SANTOS, Maria da Conceição Vieira Sarrico
  • Maria-Conceicao Santos
  • Maria-C Santos

Author identifiers

Ciência ID
281F-4E60-5562
ORCID iD
0000-0003-4134-9009
Education
Degree Classification
1996
Concluded
 Organização de Gestão de Empresas (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
"Standardisation du service et perception du client: aplication au secteur bancaire" (THESIS/DISSERTATION)
1989
Concluded
 Organização e Gestão de Empresas (DEA)
Major in Especialidade: Marketing
ISCTE-Instituto Universitário de Lisboa, Portugal
"Standardisation du Service et Perception du Client: Aplication au Secteur Bancaire" (THESIS/DISSERTATION)
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
1996 - 2021 Assistant Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal

Others

Category
Host institution 		Employer
1986/10 - Current Prof. Auxiliar (Docente) ISCTE-Instituto Universitário de Lisboa, Portugal
Outputs

Publications

Book chapter
  1. Esperança, J.; Amaral-Baptista, M.; Santos, M.. "Science4you: start-up global nascida em contexto de crise". 2017.
  2. Santos, M-C.. "Marketing Tecnológico". 2001.
Conference paper
  1. Santos, M-C.; Marques, C.. "Does attending an occasional itinerary music festival drive tourism towards the host city? The case of Eurovision Song Festival". 2019.
  2. Silva, A. F.; Trindade, G.; Santos, M. C.. "Consumption of musical content and movies/series online in Portugal". 2018.
    10.23919/CISTI.2018.8399197
  3. Trindade, G.; Silva, Tiago; Santos, M.. "Determinants of the crowdfunding campaign success in the Areas of Music and Sports". 2017.
  4. Santos, M.; Marques, C.. "The Impact of Environmental Certification on the shoppers’ store choice". 2015.
  5. Aveiro, V.; Reis, E.; Santos, M.; Marques, C.. "The Influence of Person-Organization Fit for the Corporate Brand Perception according to the Contractual Situation". 2014.
  6. Lara, M.; Marques, C.; Santos, M.. "Environmental certifications: Are they reaching the consumers?". 2013.
  7. Menezes, J.; Santos, M.; Reis, E.; Marques, C.. "Value and risk of unsustainable consumption on grocery retailing purchases: a conceptual propose". 2012.
  8. Aveiro, V.; Reis, E.; Santos, M.; Marques, C.. "O Papel do Colaborador na Transmissão dos Valores da Marca Corporativa aos Clientes". 2012.
  9. Sonia Dahab; Maria da Conceição Vieira Sarrico dos Santos; José Paulo Afonso Esperança. "Have Global Hotels Adopted Good Governance and Environmental Policies?". 2011.
  10. Susana Maria dos Santos Henriques Marques; Maria da Conceição Vieira Sarrico dos Santos; Rita Cameira. "Store Format Influence On Customer Perception of the Store". 2011.
  11. Santos, M.; Curto, J.; Esperança, J.; Duarte, C.; Carapeto, M.. "The Fable Paradigm of the Gender Pay Gap: Evidence from Portuguese Private Firms.". 2010.
  12. Santos, M.; Duarte, C.; Duarte, M.. "The (Un)Ambiguous Direct Evidence of Hiring Discrimination on Gender: Field Experiments in Portugal". 2010.
  13. Santos, M.; Duarte, C.; Curto, J.; Esperança, J.; Carapeto, M.. "The Fable Paradigm of the Gender Pay Gap: Evidence from Portuguese Private Firms.". 2010.
  14. Santos, M.; Duarte, C.; Simões, J.. "Impacte do género nas políticas de remuneração.". 2009.
  15. Santos, M.; Curto, J.; Duarte, C.; Carapeto, M.; Esperança, J.. "Gender Pay Disparity in Portuguese Firms: Towards the Crackling of the Glass Ceiling?.". 2009.
  16. Santos, M.; Duarte, C.; Curto, J.; Esperança, J.. "Does Inequity and Segregation Subsist in Pay Policies? The Evidence from Portugal.". 2008.
  17. Santos, M.; Curto, J.; Esperança, J.; Duarte, C.. "Determinants of Remuneration by Gender and Gender Pay Gap within Firms.". 2008.
  18. Santos, M.; Duarte, C.. "A perspectiva do género nas políticas de remuneração como requisito de governo justo das sociedades. Proceedings do 2º Encontro Luso-Brasileiro de Estratégia e Slade Brasil, pp. 24, 20 a 22 de Novembro, ISCTE, Lisboa.". 2008.
  19. Alturas, B.; Santos, M.; Brites, R.. "Direct Selling: Finding Consumer Segments". 2006.
  20. Alturas, Bráulio; Santos, Maria da Conceição; Brites, Rui. "Direct Selling: Finding Consumer Segments". 2006.
  21. Alturas, B.; Santos, M-C.; Pereira, Ivo. "Determinants of consumers' satisfaction and acceptance of direct selling". 2005.
  22. Alturas, Bráulio; Santos, Maria da Conceição; Pereira, Ivo. "Determinants Of Consumers’ Satisfaction and Acceptance of Direct Selling". 2005.
  23. Alturas, B.; Santos, M-C.. "Direct Selling: The role of risk in consumers'acceptance and satisfaction". 2004.
  24. Alturas, Bráulio; Santos, Maria da Conceição. "Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction". 2004.
  25. Alturas, B.; Santos, M.. "Determinants of direct selling: The consumer perspective". 2003.
Conference poster
  1. Batista, M.; Reis, E.; Marques, C.; Santos, M.. "A Certificação de Alimentos Orgânicos: Influência na Decisão de Compra do Consumidor Ecologicamente Consciente". 2017.
Journal article
  1. Santos, M-C.; Radicchi; Zagnoli. "Port’s Role as a Determinant of Cruise Destination Socio-Economic Sustainability". Sustainability (2019): https://www.mdpi.com/journal/sustainability.
    10.3390/su11174542
  2. Brochado, A.; Santos, M.; Oliveira-Brochado, F.; Esperança, J.. "Gambling behavior: instant versus traditional lotteries". Journal of Business Research (2018): https://www.sciencedirect.com/science/article/pii/S0148296318300018.
    10.1016/j.jbusres.2018.01.001
  3. Marques, S.; Trindade, G.; Santos, M.. "The importance of atmospherics in the choice of hyper and supermarkets". International Review of Retail, Distribution and Consumer Research (2016): http://www.tandfonline.com/doi/abs/10.1080/09593969.2015.1042495.
    10.1080/09593969.2015.1042495
  4. Santos, M.; Brochado, A.; Esperança, J.. "Foreign direct investment patterns of global hotel chains". Journal of Business Research (2016): http://www.sciencedirect.com/science/article/pii/S0148296316302983.
    10.1016/j.jbusres.2016.04.118
  5. Menezes, J.; Santos, M.; Reis, E.; Marques, C.. "The influence of the consumer perceived value on the satisfaction with the grocery retailer relationship: the mediating effect of the risk of unsustainable consumption". Egitania Sciencia (2013): http://www.ipg.pt/revistaipg/revista.aspx?id=20.
  6. Marques, S.; Santos, M.. "Store format influence on customer perception of the store environment". International Journal of Applied Behavioral Economics (IJABE) (2012): https://www.igi-global.com/gateway/article/71051.
    10.4018/ijabe.2012100102
  7. Duarte, C.; Esperança, J.; Curto, J. D.; Santos, M. C.; Carapeto, M.. "The determinants of gender pay gap in Portuguese private firms". Gender in Management: an International Journal (2010): http://www.emeraldinsight.com/doi/abs/10.1108/17542411011069873.
    10.1108/17542411011069873
  8. Duarte, C.; Esperança, J.; Curto, J.; Santos, M.. "Desmistificação do diferencial de remunerações nas empresas. A segregação como verdadeira determinante". ALCANCE (2010): https://siaiap32.univali.br/seer/index.php/ra/index.
    10.14210/alcance.v17n4.p383-400
  9. Duarte, C.; Santos, M. C.; Carapeto, M.. "A perspectiva do género nas políticas de remuneração como requisito de governo justo das sociedades". Revista Portuguesa e Brasileira de Gestão (2009): https://indeg.iscte-iul.pt/pagina/rgplp.
  10. Alturas, B.; Santos, M.. "Direct selling: consumer profile, clusters and satisfaction". European Retail Research (2009): https://link.springer.com/chapter/10.1007%2F978-3-8349-8203-2_3.
    10.1007/978-3-8349-8203-2_3
  11. Vicente, P.; Reis, E.; Santos, M.. "Using mobile phones for survey research: a comparison with fixed phones". International Journal of Market Research (2009): https://www.mrs.org.uk/ijmr.
    10.2501/S1470785309200852
  12. Trigo, V.; Calapez, T.; Santos, M. C.. "SMEs and internationalization: an empirical study of SMEs in Portugal". Economia Global e Gestão (2009): http://ibs.iscte-iul.pt/.
  13. Duarte,Carlos; Santos,Maria da Conceição; Carapeto,Maria. "A perspectiva do género nas políticas de remuneração como requisito de governo justo das sociedades". (2009): http://www.scielo.mec.pt/scielo.php?script=sci_arttext&pid=S1645-44642009000300004.
Thesis / Dissertation
  1. Carvalho, Carla Patrícia Nobre Marques. "Airport management strategies in recovery the air flight disruption: the case in the Lisbon Humberto Delgado airport". Master, 2019. http://hdl.handle.net/10071/19723.
  2. Mateus, Ana Catarina Lopes. "The effects of store atmospherics on the clients' rebranding perception and satisfaction level". Master, 2019. http://hdl.handle.net/10071/18988.
  3. Tavares, Carlota Maria de Matos Taquenho Galiano. "The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in Lisbon". Master, 2018. http://hdl.handle.net/10071/18355.
  4. Silva, Ana Filipa Vaz Almeida da. "Consumo de conteúdos musicais e de filmes/séries "online": comparação entre Portugal e Europa dos 15". Master, 2017. http://hdl.handle.net/10071/15755.
  5. Remédios, Francisca Maria Pacheco Pinto. "Effects of rebranding on brand equity – Pestana Hotel Group". Master, 2016. http://hdl.handle.net/10071/14038.
  6. Silva, Tiago Miguel Teixeira Campos. "Determinantes do sucesso do Crowdfunding na plataforma portuguesa PPL". Master, 2016. http://hdl.handle.net/10071/13764.
  7. Galinha, Marta Sofia Vitorino. "Marcas de luxo e fatores que influenciam a sua compra na recessão económica". Master, 2016. http://hdl.handle.net/10071/13768.
  8. Almeida, Tiago Cocharra de. "Satisfação dos clientes com os serviços de saúde". Master, 2016. http://hdl.handle.net/10348/7515.
  9. Pereira, Joana Filipa Inácio. "A qualidade do serviço de saúde como determinante da satisfação e da lealdade: a perspetiva dos utentes dos hospitais privados". Master, 2015. http://hdl.handle.net/10071/11675.
  10. Costa, Eugénio Manuel Pinho da. "Realidade aumentada em aeroportos: estudo de atractividade para um novo produto". Master, 2015. http://hdl.handle.net/10071/11494.
  11. Meihua, Fu. "Business model design based on value chain: the case of chengdu SYIMC". PhD, 2013. http://hdl.handle.net/10071/7409.
  12. Carvalho, Catarina da Franca Monteiro de. "Plano de comunicação para o lançameno do serviço VIP Pintura da Dyrup". Master, 2013. http://hdl.handle.net/10071/8041.
  13. Palmeiro, Pedro Henrique Mendes. "The contribution of 360 deals to the recorded music industry". Master, 2013. http://hdl.handle.net/10071/9780.
  14. Ramalho, Filipa Daniela Oliveira. "Communication plan for the nonprofit organization ACREDITAR in Coimbra". Master, 2013. http://hdl.handle.net/10071/6827.
  15. Borges, Cilénia Lima. "The role of cultural tourism in seasonality reduction: the case of Cape Verde". Master, 2013. http://hdl.handle.net/10071/8014.
  16. Aveiro, Virgínia de Gouveia. "A perceção e o nível de congruência dos valores da marca corporativa dos colaboradores e clientes". PhD, 2013. http://hdl.handle.net/10071/6577.
  17. Lara, Maria João. "Influência da certificação ambiental no processo de decisão de compra". Master, 2012. http://hdl.handle.net/10071/6038.
  18. Lopes, Melissa Centurio. "Building an integrated communication strategy for Spausa Portugal : a beauty care line in the portuguese market". Master, 2012. http://hdl.handle.net/10071/6557.
  19. Rita, Cláudia Sofia da Cruz. "Da reclamação de clientes à recuperação do serviço". Master, 2012. http://hdl.handle.net/10071/5066.
  20. Fonseca, Carlos Manuel Ferreira de Almeida. "Aplicação dos princípios lean ao sistema de prestação de serviços de assistência em viagem automóvel". Master, 2012. http://hdl.handle.net/10071/6474.
  21. Carvalho, Gonçalo Martins de. "Comunication plan for club med portugal: a vacation resorts company". Master, 2012. http://hdl.handle.net/10071/6125.
  22. Pina, Andreia Filipa Proênça. "O visionamento de filmes em casa e na sala de cinema". Master, 2011. http://hdl.handle.net/10071/4917.
  23. Baptista, Robson Feijo. "Influência sócio-econômica na satisfação e lealdade no comércio de varejo do Rio de Janeiro". Master, 2011. http://hdl.handle.net/10071/4121.
  24. Correia, Maria Amélia Gaspar Mota. "O papel do contact center no relacionamento com o cliente: Perspectiva dos operadores de televendas". Master, 2010. http://hdl.handle.net/10071/1964.
  25. Midões, Sara Margarida da Silva Oliveira Forte. "O impacto da congruência entre os valores da marca institucional e os valores pessoais na comunicação externa da marca pelos colaboradores". Master, 2010. http://hdl.handle.net/10071/3616.
  26. Delgado, Dénise Isabel Monteiro. "Satisfação do cliente bancário: Estudo em Cabo Verde". Master, 2010. http://hdl.handle.net/10071/2041.
  27. Cameira, Rita Margarida Melo Proença. "Store atmosphere: Comparing super and hypermarket customer perception". Master, 2010. http://hdl.handle.net/10071/2011.
  28. Ribeiro, Paulo Alexandre de Oliveira Castro. "Determinantes na percepção de qualidade do serviço educacional: abordagem pelo aluno do ensino superior". PhD, 2010. http://hdl.handle.net/10071/4478.
  29. Vicente, Vânia. "Transição para a “vida adulta”: segmentação de jovens europeus". Master, 2009. http://hdl.handle.net/10071/4676.
  30. Ricardo, Joana. "Perfis e atitudes dos jovens adultos: análise comparativa entre Portugal e Polónia". Master, 2009. http://hdl.handle.net/10071/4675.
  31. Toscano, Andreia Manuel Baptista. "A comunicação integrada no marketing social: plano de comunicação para a AFID". Master, 2009. http://hdl.handle.net/10071/1762.
  32. Marques, Justino Manuel de Oliveira. "As novas tecnologias no desenho da oferta de serviços : o caso das telecomunicações móveis portuguesas". Master, 2005. http://hdl.handle.net/1822/3465.
  33. Alturas, Bráulio. "Venda directa: determinantes da aceitação do consumidor". PhD, 2005. http://hdl.handle.net/10071/1157.

Other

Other output
  1. Port's Role as a Determinant of Cruise Destination Socio-Economic Sustainability. 2019. Zagnoli, patrizia; Radicchi, Elena; Santos, M-C.. http://www.esd-conference.com/conference/49.
  2. Does attending an occasional itinerary music festival drive tourism towards the host city? The case of Eurovision Song Festival. 2019. Santos, M-C.; Marques, C.. https://www.unamur.be/en/eco/atmc.
  3. The mediating effect of intention to repeat the visit to a port of call between city evaluation and satisfaction with the visit. 2019. Santos, M-C.; Trindade, G.. https://www.unamur.be/en/eco/atmc.
  4. Consumption of musical content and movies/series online in Portugal. 2018. Silva, A.; Trindade, G.; Santos, M.. https://ciencia.iscte-iul.pt/publications/consumption-of-musical-content-and-moviesseries-online-in-portugal/53982?lang=en.
  5. Correlates of Lottery Gambling. 2017. Brochado, A.; Santos, M.; Oliveira-Brochado, F.; Esperança, J.. https://ciencia.iscte-iul.pt/publications/correlates-of-lottery-gambling/45837?lang=en.
  6. The couch surfing experience shared online. 2017. Brochado, A.; Santos, M.. https://ciencia.iscte-iul.pt/publications/the-couch-surfing-experience-shared-online/45832?lang=en.
  7. DIFFERENTIATION CHALLENGES IN SOCIAL CROWDFUNDING. 2017. Santos, M.; Trindade, G.; Laureano, Raul M. S.; Silva, Tiago; Wolf, Christian. https://ciencia.iscte-iul.pt/publications/differentiation-challenges-in-social-crowdfunding/41357?lang=en.
  8. ASSESSING THE IMPACT OF LOGO CHANGES ON THE BRAND EQUITY OF A HOTEL GROUP. 2017. Santos, M.; Marques, C.; Remédios, F.. http://www.rug.nl/emac2017/.
  9. FUNDRAISING IN ACTION: HOW TO ENSURE THE SUCCESS OF A CROWDFUNDING CAMPAIGN?. 2017. Laureano, Raul M. S.; Trindade, G.; Abreu, M. Madalena; Santos, M.; Silva, Tiago; Aquino, Itallo; Costa, Bárbara. https://ciencia.iscte-iul.pt/publications/fundraising-in-action-how-to-ensure-the-success-of-a-crowdfunding-campaign/41358?lang=en.
  10. Perceived corporate rebranding and brand equity in a multi-concept global hotel group. 2017. Santos, M.; Marques, C.. http://iibc.iscte-iul.pt/.
  11. FDI patters of interational hotel chains. 2016. Santos, M.; Brochado, A.; Esperança, J.. http://www.gika-academy.com/gika-2016-valencia/.
  12. Corporate Governance and Environmental Policies of Global Hotels. 2015. S. Dahab; Santos, M.. https://ciencia.iscte-iul.pt/publications/corporate-governance-and-environmental-policies-of-global-hotels/25774?lang=en.
  13. The Impact of Environmental Certification on the shoppers’ store choice. 2015. Santos, M.; Marques, C.. https://ciencia.iscte-iul.pt/publications/the-impact-of-environmental-certification-on-the-shoppers-store-choice/21554?lang=en.
  14. The Influence of Person-Organization Fit for the Corporate Brand Perception according to the Contractual Situation. 2014. Aveiro, V.; Reis, E.; Santos, M.; Marques, C.. http://www.iamb.net/brazil/2014/BR2014index.html.
  15. The influence of the consumer perceived value on the satisfaction with the grocery retailer relationship: the mediating effect of the risk of unsustainable consumption. 2013. Menezes, J.; Santos, M.; Reis, E.; Marques, C.. http://www.cisroconference.com/index.php/lisbon2013/lisbon2013.
  16. Environmental certifications: Are they reaching the consumers?. 2013. Lara, M.; Marques, C.; Santos, M.. http://www.cisroconference.com/index.php/lisbon2013/lisbon2013.
  17. Governance and strategic choices of global hotels. 2012. Santos, M-C.. https://ciencia.iscte-iul.pt/publications/governance-and-strategic-choices-of-global-hotels/63264?lang=en.
  18. Value and risk of unsustainable consumption on grocery retailing purchases: a conceptual propose. 2012. Menezes, J.; Santos, M.; Reis, E.; Marques, C.. https://ciencia.iscte-iul.pt/publications/value-and-risk-of-unsustainable-consumption-on-grocery-retailing-purchases-a-conceptual-propose/8435?lang=en.
  19. Organizational values and individual values of employees of a postal service company: Do they really fit?. 2012. Reis, E.; Aveiro, V.; Marques, C.; Santos, M.. https://ciencia.iscte-iul.pt/publications/organizational-values-and-individual-values-of-employees-of-a-postal-service-company-do-they-really/8431?lang=en.
  20. O Papel do Colaborador na Transmissão dos Valores da Marca Corporativa aos Clientes. 2012. Aveiro, V.; Reis, E.; Santos, M.; Marques, C.. https://ciencia.iscte-iul.pt/publications/o-papel-do-colaborador-na-transmissao-dos-valores-da-marca-corporativa-aos-clientes/8434?lang=en.
  21. Store Format Influence on Customer Perception of the Store. 2011. Marques, S.; Santos, M.; Rita Cameira. https://ciencia.iscte-iul.pt/publications/store-format-influence-on-customer-perception-of-the-store/9761?lang=en.
  22. Marketing Planning modulul 4, Support for the International Master of Entrepreneurship and Venture. 2011. Santos, M.; Martins, L.M.; Pereira, H.. https://ciencia.iscte-iul.pt/publications/marketing-planning--modulul-4-support--for-the-international-master-of-entrepreneurship-and-venture-/9474?lang=en.
  23. Leverage the Market Opportunity by a Customer-Centric Organization: A Special Case in the Hotel Industry in Portugal. 2010. Santos, M-C.; Bernardino, L.; Pinto, F.; Roxo, F.V.. https://ciencia.iscte-iul.pt/publications/leverage-the-market-opportunity-by-a-customer-centric-organization-a-special-case-in-the-hotel/63319?lang=en.
  24. SMEs AND GLOBAL MARKETS: do they fit? An empirical study in Portugal. 2008. Trigo, V.; Calapez, T.; Santos, M-C.. https://ciencia.iscte-iul.pt/publications/smes-and-global-markets-do-they-fit--an-empirical-study-in-portugal/63316?lang=en.
  25. SMEs and internationalization: an empirical study of SMEs in Portugal. 2008. Trigo, V.; Calapez, T.; Santos, M.. https://ciencia.iscte-iul.pt/publications/smes-and-internationalization-an-empirical-study-of-smes-in-portugal/10246?lang=en.
  26. Learning Orientation and Financial Performance in the Hotel Industry: The Mediating Role of Market performance and Services Innovation. 2007. Queiroga, A.P.; Lages, L. F.; Santos, M-C.. https://ciencia.iscte-iul.pt/publications/learning-orientation-and-financial-performance-in-the-hotel-industry-the-mediating-role-of-market/63321?lang=en.
  27. Learning Orientation and Financial Performance in the Hotel Industry: The Mediating Role of Services Innovation. 2007. Queiroga, A.P.; Santos, M-C.; Lages, L. F.. https://ciencia.iscte-iul.pt/publications/learning-orientation-and-financial-performance-in-the-hotel-industry-the-mediating-role-of-services/63322?lang=en.
  28. Direct Selling: Finding Consumer Segments. 2006. Alturas, B.; Santos, M-C.; Brites, R.. https://ciencia.iscte-iul.pt/publications/direct-selling-finding-consumer-segments/69212?lang=en.
  29. Market orientation-performance relationship: The Mediating Effects of new services. 2006. Queiroga, A.P.; Santos, M-C.; Lages, L. F.. https://ciencia.iscte-iul.pt/publications/market-orientation-performance-relationship-the-mediating-effects-of-new-services/63325?lang=en.
  30. The Mediating Effects of New services on the impact of market orientation and market performance on Financial Performance. 2006. Queiroga, A.P.; Santos, M-C.; Lages, L. F.. https://ciencia.iscte-iul.pt/publications/the-mediating-effects-of-new-services-on-the-impact-of-market-orientation-and-market-performance-on/63323?lang=en.
  31. Determinants of Consumers' Satisfaction and Acceptance of Direct Selling. 2005. Alturas, B.; Santos, M.; Pereira, I.. https://ciencia.iscte-iul.pt/publications/determinants-of-consumers-satisfaction-and-acceptance-of-direct-selling/21970?lang=en.
  32. Direct Selling: The role of risk in consumers'acceptance and satisfaction. 2004. Alturas, B.; Santos, M-C.. https://ciencia.iscte-iul.pt/publications/direct-selling-the-role-of-risk-in-consumersacceptance-and-satisfaction-/69211?lang=en.
  33. Determinants of direct selling: The consumer perspective. 2003. Alturas, B.; Santos, M-C.. https://ciencia.iscte-iul.pt/publications/determinants-of-direct-selling-the-consumer-perspective-/69213?lang=en.
  34. Servuction, A Gestão Marketing de Empresas de Serviços, co–traduction and adaptation to the portuguese context from the original “Servuction, Marketing de Services”, Pierre Eiglier et Ercic Langeard, Mc Graw-Hill. 1990. Santos, M-C.; Roxo, F.V.. https://ciencia.iscte-iul.pt/publications/-servuction-a-gestao-marketing-de-empresas-de-servicos-cotraduction-and-adaptation-to-the/63259?lang=en.
Activities

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
1986/10 - Current Sem informação (Outros)