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Mónica Oliveira is a Coordinator Professor in Polytechnic of Porto (ESHT) and helds the title of Specialist in 811-Hospitality and Catering since 2015. She has been Head of the Department of Hospitality and Catering for several years and she assisted as Vice-President from 2017 to 2025. She has been a lecturer in higher polytechnic education at the School of Hospitality and Tourism of the Polytechnic Institute of Porto (formerly known as the School of Industrial and Management Studies) on various courses since 2006. She has been involved in the Hotel and Catering sector since 1991, having served as Assistant Operations Manager in various hotels, most recently at the Bass Hotels Holiday Inn Garden Court Batalha. She worked in training at Turismo de Portugal I.P. from 1998 to 2017, where she held roles as Course Coordinator and Class Tutor. She is currently finishing her PhD in Tourism at the University of Vigo, in Regenerative Hospitality, and holds a master’s degree in Tourism Management and Development from the University of Aveiro. As a researcher, she has been and continues to be involved in various international projects and has published numerous articles in indexed journals. Her research areas focus primarily on sustainable and regenerative tourism (ORCID 0000-0002-3535-3039).
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Identification

Personal identification

Full name
Mónica Pereira de Oliveira

Citation names

  • Oliveira, Mónica

Author identifiers

Ciência ID
2311-F805-6042
ORCID iD
0000-0002-3535-3039
Researcher Id
JBS-5085-2023
Scopus Author Id
57297244400
Education
Degree Classification
2022/09/01 - 2026/12/31
Ongoing
 Turismo (Doutoramento)
Universidade de Vigo - Campus da Auga, Spain
2020/09/01 - 2021/07/31
Concluded
 Mestrado em Gestão e Planeamento em Turismo (Mestrado)
Universidade de Aveiro, Portugal
2015/11/23 - 2015/11/23
Concluded
 Hotelaria e Restauração (Título de especialista)
Instituto Politécnico do Porto, Portugal
2002/01/09 - 2003/07/31
Concluded
 Turismo (Licenciatura)
Instituto Superior de Administração e Gestão, Portugal
 15
Affiliation

Teaching in Higher Education

Category
Host institution		 Employer
2021/03/09 - Current Teacher Coordinator (Polytechnic Teacher) Instituto Politécnico do Porto, Portugal
2015/08/18 - 2021/03/08 Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico do Porto Escola Superior de Hotelaria e Turismo, Portugal
2006 - 2015 Assistant (Polytechnic Teacher) Instituto Politécnico do Porto Escola Superior de Hotelaria e Turismo, Portugal

Positions / Appointments

Category
Host institution		 Employer
2017 - Current Conselho científico/técnico-científico ou orgão correspondente Instituto Politécnico do Porto, Portugal
2017/07 - 2025/07 Conselho de gestão ou orgão correspondente Instituto Politécnico do Porto, Portugal
2013 - 2016 Coordenação ou direção de centro de investigação, departamento ou equivalente Instituto Politécnico do Porto Escola Superior de Hotelaria e Turismo, Portugal
Projects

Contract

Designation Funders
2024/03/15 - 2028/03/14 GreenHost Vocational Excellence, Policy and Enterprise United for Hospitality Management Skills - ERASMUS-EDU-2023-PEX-COVE
ERASMUS-EDU-2023-PEX-COVE
Ongoing
2025/12/01 - 2027/11/30 IMMiNTE-Integrating Immigrants into the Tourism and Hospitality Sector in the EU-2025-1-PT01-KA220-VET-000358237
EU-2025-1-PT01-KA220-VET-000358237
Ongoing
2025/06/01 - 2027/05/31 ACT10N-Commitment to Violence-free Culture in European HORECA-2024-1-PT01-KA220-VET-000253898
2024-1-PT01-KA220-VET-000253898
Researcher
Ongoing
2023/01/01 - 2024/12/31 HOSP-ECO Título: Sustainability Leadership in Hospitality - 2022-1-PT01-KA220-VET-000088349
2022-1-PT01-KA220-VET-000088349
Researcher
Concluded
2017/07/01 - 2019/06/30 TheRoute - Rotas do Turismo e Património com Ambientes Inteligentes Adaptáveis ao Perfil do Visitante e ao Contexto
SAICT-POL/23447/2016
Instituto Politécnico do Porto, Portugal

Instituto Politécnico de Viana do Castelo, Portugal

Instituto Politécnico do Porto Instituto Superior de Engenharia do Porto, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book chapter
  1. Dália Liberato; Mónica Oliveira; Elisa Alén; João Torres; Teresa Pataco; Pedro Liberato. "Rural Tourism: A Case for Proposing Activities and Experiences in a Low-Density Region". 2025.
    10.1007/978-3-031-87019-4_27
  2. Ana Costa; Mónica Oliveira; Teresa Pataco. "Determinants of Satisfaction and Loyalty to Hotel Services". 2025.
    10.1007/978-981-96-5396-6_14
  3. Mónica Oliveira; Cândida Silva; Cátia Lopes. "Tourist APP for Promoting the City of Porto". 2025.
    10.1007/978-981-96-5400-0_30
  4. Tânia Vieira; Mónica Oliveira; Teresa Pataco. "Increasing Revenue and Decreasing Cost: The Promotion of Direct Distribution Channels in Hospitality". 2024.
    10.1007/978-3-031-54342-5_24
  5. Dália Liberato; Mónica Oliveira; Rui Cardoso; Pedro Liberato. "An Approach to Revenue Management Strategies in the Hospitality Industry". 2023.
    10.1007/978-981-19-9960-4_54
  6. Mónica Oliveira; Filipa Brandão. "The Intangibility and Tangibility in Hospitality Management: The Customer Perspective". 2023.
    10.1007/978-981-19-9960-4_43
  7. Teresa Pataco; Mónica Pereira de Oliveira. "Practices for Online Teaching and Learning". In A View From the Hospitality Field. United States, 2022.
    10.4018/978-1-6684-6071-9.ch009
Conference paper
  1. Teresa Pataco; Mónica Oliveira. "WHEN IN ROME – A PORTUGUESE PERSPECTIVE ON ACADEMIC MOBILITY". 2023.
    10.21125/iceri.2023.1965
  2. Teresa Pataco; Mónica Oliveira. "INTERNAL MARKETING IN INTERNATIONAL AND NATIONAL INTERNSHIPS: COMPARISON OF STUDENTS´ PERSPECTIVES AND EXPECTATIONS". 2023.
    10.21125/edulearn.2023.0634
  3. Mónica Oliveira; Teresa Pataco. "ONLINE TEACHING DURING COVID 19: HOW TO GET THE BEST OUT OF IT". 2023.
    10.21125/inted.2023.1211
  4. Silva, C.; Oliveira, M.; Silva, S.. "Preface". 2021.
  5. Cunha, A.; Oliveira, M.. "Human resources in the housekeeping department: A case study". 2021.
    10.34190/IRT.21.072
  6. Silva, A.I.; Oliveira, M.; Silva, S.. "Motivation as a lever for service excellence". 2021.
    10.34190/IRT.21.056
  7. Campos, Joana; Melo, António; Oliveira, Mónica; Silva, José António; Fonseca, Rui; Quintas, Marta; Fernandes, Patrícia; Correia, Rosa. "A operacionalização de eventos gastronómicos na educação/formação em hotelaria e restauração". 2021.
  8. Campos, Joana; Melo, António; Oliveira, Mónica; Silva, José António; Fonseca, Rui; Quintas, Marta; Fernandes, Patrícia; Correia, Rosa. "A simulação nos laboratórios de hotelaria e restauração como mise-en-place para a atividade profissional". 2021.
  9. Santos, S.; Oliveira, M.; Silva, S.. "Expectations vs customer satisfaction: The case of luxury hotels". 2020.
    10.34190/IRT.20.029
  10. Ferreira, Fernanda A.; Oliveira, Mónica; Miranda, Mariana. "Overcoming the crisis caused by COVID-19 and its post-crisis impact by tourism in Portugal". 2020.
  11. Campos, J.; Oliveira, M.. "Exploring decision making on hospitality brands: Emotional or rational factors". 2018.
Edited book
  1. Silva, Cândida; Silva, Susana; Oliveira, Mónica, ed. Proceedings of the 5th International Conference on Tourism Research. Vila do Conde, Portugal: Academic Conferences International. 2022.
    Published
  2. Silva, Cândida; Oliveira, Mónica; Silva, Susana, ed. ICTR 2021- Proceedings of the 4th International Conference on Tourism Research. Vila do Conde, Portugal: Academic Conferences International. 2021.
    Published
Journal article
  1. Susana Silva; Mónica Oliveira; Candida Silva. "What Skills are Required for Sustainable Leadership in Hospitality?". International Conference on Tourism Research (2025): https://doi.org/10.34190/ictr.8.1.3506.
    10.34190/ictr.8.1.3506
  2. Teresa Alexandra Azevedo Pataco; Mónica Oliveira. "Exploring Portugal's Wine Tourism: Tradition, Culture, and Future Opportunities". International Conference on Tourism Research (2025): http://dx.doi.org/10.34190/ictr.8.1.3414.
    10.34190/ictr.8.1.3414
  3. Susana Silva; Cândida Silva; Mónica Oliveira. "The Value of Skills for a Sustainable Tourism and Hospitality Industry". Tourism and Hospitality (2025): http://dx.doi.org/10.3390/tourhosp6010014.
    10.3390/tourhosp6010014
  4. Mónica Oliveira; Susana Silva; Cândida Silva. "Improving environmental sustainability in Hospitality and Tourism: the key strategies". International Conference on Tourism Research (2024): http://dx.doi.org/10.34190/ictr.7.1.2129.
    10.34190/ictr.7.1.2129
  5. Pedro Maia; António Melo; Mónica Oliveira. "The Main Strategies of Restaurant Revenue Management and its Applicability in the F&B Department". International Conference on Tourism Research (2023): http://dx.doi.org/10.34190/ictr.6.1.1355.
    10.34190/ictr.6.1.1355
  6. Ana Roriz; Mónica Oliveira. "Sustainability and social responsibility guide: good practices applied to Municipalities of Portugal". International Conference on Tourism Research (2023): http://dx.doi.org/10.34190/ictr.6.1.1166.
    10.34190/ictr.6.1.1166
  7. Rosa Silva; Gisela Soares; Teresa Pataco; Mónica Oliveira; Susana Silva; Cândida Silva. "Describing skills in hotel management syllabi: a view from the field". International Conference on Tourism Research 15 1 (2022): 405-414. https://doi.org/10.34190/ictr.15.1.321.
    10.34190/ictr.15.1.321
  8. Valente, Beatriz; Oliveira, Monica. "The Marketing of Experiences Applied to Hotel Management - Study Case". International Business Information Management Association Conference (2020): https://publons.com/wos-op/publon/68050463/.
  9. Ferreira, Fernanda A.; Campos, Joana; Oliveira, Monica. "The Buying Process on Hospitality Services and Its Implication to Loyalty Behaviour". International Business Information Management Association Conference (2020): https://publons.com/wos-op/publon/50845392/.
  10. Oliveira, Mónica; Pataco, Teresa. "Internal marketing as an integration tool of trainees". (2017): https://doi.org/10.34624/rtd.v2i27/28.20777.
    https://doi.org/10.34624/rtd.v2i27/28.20777

Other

Other output
  1. Technical project in the accommodation department: launch and implementation of the Lake Spa Resort (Vilamoura). The attached document is entitled “Technical Intervention Project in the Accommodation Department – opening and implementation of Lake Resort Vilamoura” and was prepared as part of the assessment for recognition as a Specialist of Recognised Experience and Professional Competence under Article 3(g)(ii) of Decree-Law 115/2013, in the field of Education.. 2015. Oliveira, Mónica. http://hdl.handle.net/10400.22/7043.