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Identification

Personal identification

Full name
Oliva Maria Dourado Martins

Citation names

  • Martins, Oliva
  • Martins, O. M. D.
  • Oliva M. D. Martins
  • Oliva Maria Dourado Martins

Author identifiers

Ciência ID
221F-FF93-8879
ORCID iD
0000-0002-2958-691X
Google Scholar ID
user=at3NUQ0AAAAJ&hl=pt-PT
Researcher Id
J-5951-2015
Scopus Author Id
55324743500

Email addresses

  • oliva.martins@ipb.pt (Professional)

Addresses

  • Instituto Politécnico de Bragança (IPB), Campus de Santa Apolónia, 5300-253, Bragança, Bragança, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business
  • Social Sciences - Economics and Business
  • Social Sciences - Economics and Business - Business and Management
Education
Degree Classification
2008/10/01 - 2012/10/12
Concluded
 Business and Management (Doutoramento)
Major in Social Marketing
Universidade da Beira Interior, Portugal
"Marketing social: uma aplicação ao comportamento do aleitamento materno" (THESIS/DISSERTATION)
 Very good
2011 - 2011
Concluded
 Advanced Training in Structural Equation Analysis (C/SPSSAmos) (Curso médio)
Major in Advanced Training in Structural Equation Analysis (C/SPSSAmos)
Universidade da Beira Interior, Portugal
2010 - 2010
Concluded
 Advanced Training GROUNDED THEORY Qualitative Analysis Research with ATLAS TI support (Curso médio)
Major in GROUNDED THEORY Qualitative Analysis Research
Universidade da Beira Interior, Portugal
2010 - 2010
Concluded
 Research seminar (Curso médio)
Universidade da Beira Interior, Portugal
2009 - 2009
Concluded
 Course in Writing Scientific Articles (Curso médio)
Major in Course in Writing Scientific Articles
Universidade da Beira Interior, Portugal
2007 - 2007
Concluded
 Professional course for trainers (Curso médio)
Major in Professional course for trainers
Instituto do Emprego e Formação Profissional, Portugal
2000 - 2001
Concluded
 Hospital Public Administration (Pós-Graduação)
Universidade do Estado da Bahia, Brazil
 18
1990 - 1991
Concluded
 Hospital Administration (Pós-Graduação)
Major in Administração Hospitalar
São Camilo Saúde, Brazil
 sem class
1989 - 1989
Concluded
 Marketing (Curso médio)
Escola Superior de Propaganda e Marketing, São Paulo, Brazil
1985 - 1989
Concluded
 Business and Management (Licenciatura)
Major in Administração de Empresas
Universidade Católica do Salvador, Brazil
 14
Affiliation

Science

Category
Host institution 		Employer
2024/01/03 - Current Researcher (Research) Instituto Politécnico de Bragança Centro de Investigação em Educação Básica, Portugal
2020/09/07 - 2021/08/31 Contracted Researcher (Research) Instituto Politécnico de Bragança, Portugal
Instituto Politécnico de Bragança - Unidade de Investigação Aplicada em Gestão (UNIAG), Portugal
2010/07 - 2012/10/15 Research Trainee (Research) Universidade da Beira Interior, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2021/09/01 - Current Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Bragança, Portugal
Instituto Politécnico de Bragança, Portugal
2017/09/01 - 2020/08/31 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Tomar Escola Superior de Gestão de Tomar, Portugal
2017 - 2019 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Tomar, Portugal
2016/10 - 2017/08 Assistant (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo, Portugal
2017/03/17 - 2017/07/31 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Tomar, Portugal
2015 - 2017/07/27 Teacher Coordinator (Polytechnic Teacher) Escola Superior de Tecnologias de Fafe, Portugal
2013/09 - 2017/07 Adjunct Teacher (Polytechnic Teacher) Instituto de Estudos Superiores de Fafe Lda, Portugal
2016/09 - 2017/02 Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Lisboa, Portugal
2016 - 2017 Invited Assistant (Polytechnic Teacher) Instituto Politécnico de Lisboa, Portugal
2016 - 2017 Invited Assistant (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo, Portugal
2016 - 2017 Invited Assistant (Polytechnic Teacher) Instituto Politécnico de Lisboa, Portugal
2016 - 2017 Invited Assistant (Polytechnic Teacher) Instituto Politécnico de Viana do Castelo, Portugal
2015 - 2017 Teacher Coordinator (Polytechnic Teacher) Escola Superior de Tecnologias de Fafe, Portugal
2014 - 2016 Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Lisboa Escola Superior de Tecnologia da Saúde de Lisboa, Portugal
2014/09 - 2015/03 Assistant (Polytechnic Teacher) Instituto Politécnico de Bragança, Portugal
2014 - 2015 Assistant (Polytechnic Teacher) Instituto Politécnico de Bragança Escola Superior de Tecnologia e Gestão, Portugal
2014 - 2015 Assistant (Polytechnic Teacher) Instituto Politécnico de Bragança Escola Superior de Tecnologia e Gestão, Portugal
2013 - 2015 Adjunct Teacher (Polytechnic Teacher) Escola Superior de Tecnologias de Fafe, Portugal
2013 - 2015 Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Lisboa Escola Superior de Tecnologia da Saúde de Lisboa, Portugal
2013 - 2015 Adjunct Teacher (Polytechnic Teacher) Escola Superior de Tecnologias de Fafe, Portugal
2013/09 - 2014/01 Adjunct Teacher (Polytechnic Teacher) Instituto Politécnico de Lisboa, Portugal
2013 - 2014 Teacher Coordinator (Polytechnic Teacher) Instituto Superior de Gestão e Administração de Santarém, Portugal
2013 - 2013 Teacher Coordinator (Polytechnic Teacher) Instituto Superior de Gestão e Administração de Santarém, Portugal
2010/10 - 2011/09 Assistant (Polytechnic Teacher) Instituto Politécnico de Bragança, Portugal
2010/05 - 2010/09 Assistant (Polytechnic Teacher) Instituto Piaget, Portugal

Other Careers

Category
Host institution 		Employer
2010/02 - 2011/02 Técnico Superior (Técnico Superior) Instituto do Emprego e Formação Profissional, Portugal
Instituto do Emprego e Formação Profissional, Portugal
2010/01 - 2010/02 Técnico Superior (Técnico Superior) Deloitte, Portugal
Deloitte, Portugal
2009/05 - 2009/10 Técnico Superior (Técnico Superior) Administração Regional de Saúde do Algarve IP, Portugal
1989/10 - 1990/03 Técnico Superior (Técnico Superior) Distribuidora da Gazeta Mercantil S. A., Brazil
Distribuidora da Gazeta Mercantil S. A., Brazil

Positions / Appointments

Category
Host institution 		Employer
2013/09 - 2017/07/31 Coordinator of degree course Instituto de Estudos Superiores de Fafe Lda, Portugal
Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
2013 - 2017 Scientific/technical/scientific council or corresponding board Escola Superior de Tecnologias de Fafe, Portugal
Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
2013 - 2017 Pedagogical council member Escola Superior de Tecnologias de Fafe, Portugal
Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
2013 - 2017 Scientific/technical/scientific council or corresponding board Escola Superior de Tecnologias de Fafe, Portugal
Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
2013 - 2017 Scientific/technical/scientific council or corresponding board Escola Superior de Tecnologias de Fafe, Portugal
Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
2013 - 2017 Pedagogical council member Escola Superior de Tecnologias de Fafe, Portugal
Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
2013 - 2017 Scientific coordinator Escola Superior de Tecnologias de Fafe, Portugal
Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
2002/08 - 2002/11 Hospital Manager Otorrinocenter & Day Hospital Louis Pasteur - Av ACM -Itaigara – Salvador/, Brazil
Otorrinocenter & Day Hospital Louis Pasteur - Av ACM -Itaigara – Salvador/, Brazil
2000/05 - 2001/05 Hospital Manager, health information manager Secretaria de Saúde do Estado da Bahia - Hospital São Jorge , Brazil
1997/12 - 1998/06 Public administrator Hospital Universitário UFBa,C. Pediátrico Professor Hosannah de Oliveira , Brazil
Hospital Universitário UFBa,C. Pediátrico Professor Hosannah de Oliveira , Brazil
1990/06 - 1991/04 Trainer /Manager Sociedade Beneficente, São Camilo , Brazil
1990/04 - 1990/06 Trainee Sociedade Beneficente, São Camilo , Brazil

Others

Category
Host institution 		Employer
2002/12 - 2005/03 Other Situation (Technical) Banco do Brasil S.A., Brazil
Banco do Brasil S.A., Brazil
2002/08 - 2002/11 Principal Advisor (Senior Technician) Otorrinocenter & Day Hospital Louis Pasteur - Av ACM -Itaigara – Salvador/, Brazil
1996/01 - 2002/11 Principal Advisor (Technician) Estrela Serviços de Segurança , Brazil
1996/01 - 2002/11 Principal Advisor (Technician) Itapoan Serviços de Manutenção , Brazil
2001/08 - 2002/04 Hospital Manager, principal advisor (Technician) Clínica Santa Helena Ltda, Brazil
1999/02 - 2001/05 Hospital Manager, principal finantial advisor (Technician) Secretaria de Saúde do Estado da Bahia - Hospital São Jorge , Brazil
1998/06 - 1999/02 Producer and comercial Lyra Comunicação Salvador – Bahia - Brasil , Brazil
Projects

Contract

Designation Funders
2017/09/19 - 2021/09/18 CA16230 - Combatting anthelmintic resistance in ruminants
COST COMBAR CA16230
Researcher
Fundação para a Ciência e a Tecnologia, Portugal

European Union, Belgium
European Cooperation in Science and Technology
Concluded
2019/09/01 - 2020/08/31 Research Unit in Business Sciences
UID/GES/04630/2019
Researcher
Universidade da Beira Interior, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
2017/09/13 - 2019/09/15 Geografia económica e dinâmicas territoriais de competitividade: o erro como factor de aprendizagem e de inovação territorial
SAICT-POL/23723/2016
Researcher
Instituto Politécnico de Portalegre, Portugal

Instituto Politécnico da Guarda, Portugal

Instituto Politécnico de Tomar, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book chapter
  1. Henrique Marques; João P. Almeida; Adriana de Fátima Valente Bastos; Oliva M. D. Martins. "What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science". 2023.
    10.1007/978-3-031-35385-7_9
  2. Olívia M. D. Martins; Luís Mota Figueira; José Luís Braga; Isabel Borges; Miguel Magalhães; Sandra Brás. "Using Routes or Itineraries to Create Networks in Regions with Low Competitiveness". 2023.
    10.1007/978-981-99-0337-5_48
  3. Bucea-Manea-Tonis, Rocsana; Gurgu, Elena; Martins, Oliva Maria Dourado; Simion, Violeta Elena. "An Overview of How VR/AR Applications Assist Specialists in Developing Better Consumer Behavior and Can Revolutionize Our Life". In Consumer Happiness: Multiple Perspectives, 231-253. Singapore, Singapore: Springer Singapore, 2021.
    Published • 10.1007/978-981-33-6374-8_12
  4. Coelho, Ana Sofia; Costa, José Paulo; Martins, Oliva M.D.. "Inovação em marketing: uma resposta da BTrust à crise (pandémica) na gestão de eventos". Instituto Politécnico de Tomar, Luiz Oosterbeek | Luís Mota Figueira, 2021.
  5. Martins, Oliva Maria Dourado; Arminda Maria Finisterra do Paço; Ricardo José de Ascensão Gouveia Rodrigues. "Applying Segmentation to Social Marketing Breastfeeding Behaviour". In Social Marketing: Global Perspectives, Strategies, and Effects on Consumer Behavior, 179-196. Washington, DC, USA, United States: Nova Publisher, Series: Marketing and Operations Management Research, 2015.
    Published
Conference paper
  1. Bartley, Dave; Wang, Tong; Morgan, Eric; Claerebout, Edwin; Mateu, Teresa; Martins, Oliva M.D.. "COMBAR COST EU. A mobile application proposal". 2022.
  2. Martins, Oliva M.D.; Marques, Henrique; Marques, Ana Teresa; Coelho, Ana Sofia. "Validação teórica em modelagem de equações estruturais aplicada ao Marketing Social". 2022.
  3. Martins, Oliva M. D.; Fernandes, Paula Odete; Nunes, Alcina; Rach?o, Susana; Correia, Alexandra I.; Vieira, Elvira; Fonseca, Manuel; et al. "Supply-side perspectives on outdoor tourism in the North of Portugal". 2021.
    10.34190/IRT.21.074
  4. Coelho, Ana Sofia; Machado, Florbela; Costa, Fernando; Costa, Paulo; Martins, Oliva M.D.. "Interdisciplinary pedagogical activity, collaborative teaching under COVID-19". 2021.
    10.21125/edulearn.2021.1663
  5. Coelho, Ana Sofia; Costa, José Paulo; Brás, Sandra; Martins, Oliva M.D.. "Identifying new opportunities from the pandemic crisis". 2021.
    10.5281/zenodo.5159065
  6. Bartley, D.; Hectoen, L.; Phytian, C.; Rinaldi, L.; Bosco, A.; Martinez Valladares, M.; Sotiraki, S.; et al. "Perceptions and attitudes to sustainable roundworm control by European sheep farmers". 2021.
  7. Vande Verde, E.; Hectoen, L.; Phytian, C.; Rinaldi, L.; Bosco, A.; Hinney, B.; Strube, C.; et al. "Barriers and incentives for uptake of diagnostics for sustainable worm control by European dairy cattle farmers". 2021.
  8. Martins, Oliva Maria Dourado; Coelho, Ana Sofia; Costa, José Paulo; Pedro, Fátima;; Francisco, Luís; Dourado Martins, Oliva Maria; Costa, Jose Paulo; et al. "A project to develop a practical application of social entrepreneurship". Paper presented in 14th annual International Technology, Education and Development Conference, Valencia, 2020.
    10.21125/INTED.2020.0151
  9. Martins, Oliva Maria Dourado; Coelho, Ana Sofia; Dragon, Tomáš; Pedro, Fátima; Simões, Jorge; Martins, O.; Coelho, A. S.; et al. "Would it be possible to teach notions of scientific research methodology through analogies to common problems?". Paper presented in 14th annual International Technology, Education and Development Conference, Valencia, 2020.
    Accepted
  10. Zamfirache, Irina; Martins, Oliva Maria Dourado (221F-FF93-8879); Simion, Violeta Elena. "Edible insects – alternative sources of food". Paper presented in One Health 2nd European Conference, 2019.
  11. Martins, Oliva Maria Dourado. "ROOTOUR: Raízes Ancestrais e Itinerários do Património em Territórios de Baixa Densidade". Paper presented in XIV Jornadas Internacionais sobre Grandes Problemáticas do Espaço Europeu, Porto, 2019.
  12. Martins, O.; Coelho, A.; Costa, J.; Felgueira, T.; Braga, A.; Martins, Oliva; Coelho, Ana; et al. "FOCUS GROUP: A PRACTICAL APPLICATION IN CLASSROOM". Palma, 2019.
    10.21125/EDULEARN.2019.1338
  13. Coelho, A.; Costa, F.; Costa, J.; Martins, O.; Coelho, Ana; Costa, Fernando; Costa, José; Martins, Oliva. "THE PROBLEM-BASED LEARNING (PBL) APPLIED TO HIGHER PROFESSIONAL TRAINING COURSE". Palma, 2019.
    10.21125/EDULEARN.2019.1359
  14. Coelho, Ana Sofia; Filipe, Sandra; Martins, Oliva. "PROBLEM-BASED LEARNING: AN EFFECTIVE PEDAGOGICAL APPROACH TO ACQUIRE AND DEVELOP SKILLS". Sevilla, 2018.
    Published • 10.21125/iceri.2018.2444
  15. Filipe, Sandra; Coelho, Ana Sofia; Martins, Oliva. "USING COMPLEMENTARY KNOWLEDGE TO ACHIEVE ALTERNATIVE RESULTS: THE COOPERATION BETWEEN UNIVERSITY, INDUSTRY AND GOVERNMENT". Paper presented in ICERI2018, Sevilla, 2018.
    10.21125/iceri.2018.2440
  16. Martins, Oliva Maria Dourado; Arminda Maria Finisterra do Paço; Ricardo José de Ascensão Gouveia Rodrigues. "Marketing Social: uma aplicação ao comportamento do aleitamento materno". Paper presented in XXIV JORNADAS LUSO-ESPANHOLAS DE GESTÃO CIENTÍFICA, Leiria, 2014.
    Published
  17. José Paulo Costa; Ana Sofia Coelho; Martins, Oliva Maria Dourado. "Principais modelos existentes na para auxiliary o processo de internacionalização das PME’s familiares". Paper presented in XXIV JORNADAS LUSO-ESPANHOLAS DE GESTÃO CIENTÍFICA, Leiria, 2014.
    Published
  18. Martins, Oliva Maria Dourado; Paço, Arminda do; Rodrigues, Ricardo Gouveia. "Social Marketing: testing a model of Breastfeeding Behaviour Intention". Paper presented in 2nd International Conference on Contemporary Marketing Issues Conference (ICCMI 2014), Athens, 2014.
    Published
  19. Filipa João Moreno Carrola Corsino; Ascensão Gouveia Rodrigues, Ricardo José; Martins, Oliva Maria Dourado. "Knowledge and Attitudes of Today's Young People Face in the Future to Breastfeeding". Paper presented in IAPNM2013, 12th International Congress on Public and Non-Profit Marketing, Challenges for Social and Non-Profit Marketing, Ethics, Sustainable Consumption and Other Current Challenges for Public and Non-Profit Marketing, Las Palmas, Gran Canária, 2013.
    Published
  20. Martins, Oliva Maria Dourado; Arminda Maria Finisterra do Paço; Ricardo José de Ascensão Gouveia Rodrigues. "Social marketing: an exploratory study of the breastfeeding behaviour". Paper presented in Proceedings of the 11th International Congress on Public and Nonprofit Marketing,, Vilnius, Lithuania, 2012.
    Published
  21. Mário José Batista Franco; Mainardes, Emerson; Martins, Oliva Maria Dourado. "Investigação em Redes Inter-Organizacionais: Actualidades e Perspectivas Futuras"". Paper presented in XX Jornadas Luso Espanholas de Gestão Científica, Setúbal Portugal, 2010.
    Published
Journal article
  1. Andreia C.B. Ferreira; Ricardo Gouveia Rodrigues; Ana R. Gouveia; Oliva M.D. Martins; Hugo Ferreira; João Alfredo Pereira; Paulo Duarte. "Does it bug you eating bugs? The emotions of anthropoentomophagy". British Food Journal (2024): https://doi.org/10.1108/BFJ-12-2022-1075.
    10.1108/BFJ-12-2022-1075
  2. Rocsana Bucea-Manea-¿oni¿; Oliva M. D. Martins; Laura Urde¿; Ana Sofia Coelho; Violeta-Elena Simion. "Nudging Consumer Behavior with Social Marketing in Portugal: Can Perception Have an Influence over Trying Insect-Based Food?". Insects (2023): https://doi.org/10.3390/insects14060547.
    10.3390/insects14060547
  3. Oliva Martins; Henrique Marques; Ana Marques; Ana Coelho. "Causa versus efeito. Do que se trata?". Metodologias e Aprendizado (2023): https://doi.org/10.21166/metapre.v6i.3312.
    10.21166/metapre.v6i.3312
  4. Velde, Fiona Vande; Hektoen, Lisbeth; Phythian, Claire J.; Rinaldi, Laura; Bosco, Antonio; Hinney, Barbara; Gehringer, Martin; et al. "Understanding the uptake of diagnostics for sustainable gastrointestinal nematode control by European dairy cattle farmers: a multi-country cross-sectional study". Parasite (2023): https://publons.com/wos-op/publon/57310290/.
    10.1051/PARASITE/2023002
  5. Oliva M. D. Martins; Rocsana Bucea-Manea-¿oni¿; Jasmina Bašic; Ana Sofia Coelho; Violeta-Elena Simion; Martins, Oliva M.D.; Bucea-Manea-¿oni¿, Rocsana; et al. "Insect-Based Food: A (Free) Choice". Sustainability 14 12 (2022): 7186-7186. https://doi.org/10.3390/su14127186.
    10.3390/su14127186
  6. Valentin Kuleto; Rocsana Bucea-Manea-¿onis; Radu Bucea-Manea-¿onis; Milena P. Ilic; Oliva M. D. Martins; Marko Rankovic; Ana Sofia Coelho; et al. "The Potential of Blockchain Technology in Higher Education as Perceived by Students in Serbia, Romania, and Portugal". Sustainability (2022): https://doi.org/10.3390/su14020749.
    10.3390/su14020749
  7. Martins, Oliva M.D.; Coelho, Ana Sofia; Mateus, Teresa Letra. "RE-FOOD: a collaborative movement based on volunteers networking". (2022): http://hdl.handle.net/10198/25586.
    https://doi.org/10.18485/edtech.2022.2.1.5
  8. Coelho, Ana Sofia; Costa, Paulo; Martins, Oliva M. D.. "A problem-based learning experience with undergraduate marketing students". (2022): https://doi.org/10.34620/eduser.v14i2.214.
    https://doi.org/10.34620/eduser.v14i2.214
  9. Coelho, Ana Sofia; Costa, João Paulo; Martins, Oliva M.D.; Costa, José Paulo. "Uma experiência da aprendizagem baseada em problemas com alunos da Licenciatura em Marketing". (2022): http://hdl.handle.net/10198/26523.
    10.34620/eduser.v14i2.214
  10. Madureira, Joana; Lousada, Lígia Maria A.X.B.; Martins, Oliva M. D.. "Professional coaching: an alternative to continuing education". (2022): https://doi.org/10.34620/eduser.v14i2.217.
    https://doi.org/10.34620/eduser.v14i2.217
  11. Madureira, Joana; Lousada, Lígia Maria; Martins, Oliva M.D.; Lousada, Lígia Maria A.X.B.. "Coaching laboral: uma alternativa para a educação continuada". (2022): http://hdl.handle.net/10198/26526.
    10.34620/eduser.v14i2.217
  12. Valentin Kuleto; Milena Ilic; Mihail Dumangiu; Marko Rankovic; Oliva M. D. Martins; Dan Paun; Larisa Mihoreanu; et al. "Exploring Opportunities and Challenges of Artificial Intelligence and Machine Learning in Higher Education Institutions". Sustainability 13 18 (2021): 10424-10424. https://doi.org/10.3390/su131810424.
    10.3390/su131810424
  13. Martins, Oliva M. D.; Nunes, Alcina; Vieira, Elvira; Rachão, Susana; Correia, Alexandra; Fonseca, Manuel; Silva, Goretti; et al. "Outdoor tourism in the North of Portugal from the perspective of Tourist Entertainment Companies (TEC)". (2021): http://hdl.handle.net/10400.22/18553.
  14. Bucea-Manea-¿onis, Rocsana; Martins, Oliva M.D.; Bucea-Manea-¿onis, Radu; Gheorghi¿a, Catalin; Kuleto, Valentin; Ilic, Milena P.; Simion, Violeta-Elena; et al. "Blockchain technology enhances sustainable higher education". Sustainability (2021): http://hdl.handle.net/10198/24497.
    10.3390/su132212347
  15. Marques, Henrique; Martins, Oliva M.D.; Canela, Carlos. "Mapeando a escolha do estudante de marketing e comunicação no ensino superior: um estudo em Portugal". (2021): http://hdl.handle.net/10198/24791.
  16. Simion, Violeta Elena; Dourado Martins, Oliva Maria; Tudor, L.; Mitranescu, Elena; Zamfirache, Irina. "CONSUMPTION OF EDIBLE INSECTS - FACTORS INFLUENCING INDIVIDUALS TO TRY NEW FOODS". Revista Romana de Medicina Veterinara (2020): https://publons.com/publon/35421014/.
  17. Maurelli, Maria Paola; Dourado Martins, Oliva Maria; Morgan, Eric R.; Charlier, Johannes; Cringoli, Giuseppe; Mateus, Teresa Letra; Bacescu, Bogdan; et al. "A Qualitative Market Analysis Applied to Mini-FLOTAC and Fill-FLOTAC for Diagnosis of Helminth Infections in Ruminants". Frontiers in Veterinary Science (2020): https://publons.com/publon/33426923/.
    10.3389/FVETS.2020.580649
  18. Bucea-Manea-¿onis, Rocsana; Martins, Oliva M. D.; Ilic, Dragan; Belous, Madalina; Bucea-Manea-¿onis, Radu; Braicu, Cezar; Simion, Violeta-Elena; et al. "Green and sustainable public procurement—an instrument for nudging consumer behavior. A case study on romanian green public agriculture across different sectors of activity". Sustainability 13 1 (2020): 12-12. http://hdl.handle.net/10198/23899.
    10.3390/su13010012
  19. Simion, Violeta Elena; Bucea-Manea, Rocsana Tonis; Adriana, Amfim; Martins, Oliva Maria Dourado; Sekovska, Blagica; Dijmgrescu, Irina. "Entomofagy ¿ A Viable Solution for Supporting Food Security". www.amfiteatrueconomic.ro 21 51 (2019): 462. http://dx.doi.org/10.24818/ea/2019/51/462.
    Published • 10.24818/ea/2019/51/462
  20. Martins, Oliva Maria Dourado; Arminda Maria Finisterra do Paço; Mainardes, Emerson; Ricardo José de Ascensão Gouveia Rodrigues; MARTINS,OLIVA MARIA DOURADO; PAÇO,ARMINDA MARIA FINISTERRA DO; MAINARDES,EMERSON WAGNER; RODRIGUES,RICARDO GOUVEIA. "O marketing social e a promoção de mudanças estruturais no aleitamento materno". Revista de Administração de Empresas – RAE, FGV-EAESP . RAE-Revista de Administração de Empresas, 54(4), 370-380 54 4 (2014): http://www.scielo.br/pdf/rae/v54n4/0034-7590-rae-54-04-00370.pdf.
    Accepted • 10.1590/S0034-759020140403
  21. Martins, Oliva Maria Dourado; Paço, Arminda Maria Finisterra; Ascensão Gouveia Rodrigues, Ricardo José. "Social marketing: an application to the behaviour of breastfeeding". International Review on Public and Nonprofit Marketing 10 2 (2013): 185-186. http://link.springer.com/article/10.1007/s12208-013-0097-5.
    Published • 10.1007/s12208-013-0097-5
  22. Martins, Oliva Maria Dourado; Paço, Arminda do; Ascensão Gouveia Rodrigues, Ricardo José; Martins, O.D.; do Paço, A.; Rodrigues, R.. "Influences of behavioral intention on maternal breastfeeding- An exploratory study in the realm of social marketing | Influenciadores da intenção do comportamento do aleitamento materno - Um estudo exploratório no âmbito do marketing social". INNOVAR-Revista de Ciencias Administrativas y Sociales 22 46 (2012): 99-110. http://www.scielo.org.co/pdf/inno/v22n46/v22n46a08.pdf or http://www.fce.unal.edu.co/media/files/documentos/Innovar/v22n46/v22n46.pdf.
    Published
  23. Franco, M.J.B.; Mainardes, E.; Martins, O.; Mário José Batista Franco; Mainardes, Emerson; Oliva Maria Dourado Martins. "A review of inter-organizational networks: Evidence from studies published in 2005-2008 | Una revisión de redes inter-organizacionales: Evidencias de estudios publicados en 2005-2008". Cuadernos de Administracion 24 43 (2011): 133-155. http://www.scopus.com/inward/record.url?eid=2-s2.0-84864444451&partnerID=MN8TOARS.
    Published
  24. Emerson Wagner Mainardes; Martins, Oliva Maria Dourado; Maria Jose Silva. "Plano de Vida: Proposta de um Programa de Preparação para a Reforma". Revista Pensamento Contemporâneo em Administração, Universidade Federal Fluminense 10 8 (2010): 68-92. http://www.uff.br/rpca/Volume%208/Plano%20de%20Vida.pdf.
    Published

Other

Other output
  1. Monitoring of outdoor tourism demand. The Herfindahl-Hirschman Index (HHI) was used in order to understand the tourism competitiveness of the different sub-regions that make up the North Region of Portugal. This index is a measure which helps to analyse market concentration and at the same time determines the competitiveness of the market.. Project “TURNOUT: Desenvolvimento do Turismo Outdoor da Região Norte de Portugal”, with the ref. 2021. Martins, Oliva M.D.; Nunes, Alcina; Ferreira, Fernanda A.; Veloso, Cláudia M.; Santos, S.; Correia, A.I.; Fonseca, Manuel; et al. http://hdl.handle.net/10198/27545.
  2. Social marketing and the promotion of structural changes in breastfeeding. To examine the practical implications related with the breastfeeding behavior, particularly concerning the dimension of structural problems in the sphere of social marketing, a qualitative exploratory study based on the Social Ecological Model (SEM) was conducted by means of in-depth interviews with lactation counselors and consultants in Portugal.. 2014. MARTINS,OLIVA MARIA DOURADO; PAÇO,ARMINDA MARIA FINISTERRA DO; MAINARDES,EMERSON WAGNER; RODRIGUES,RICARDO GOUVEIA. https://rae.fgv.br/sites/rae.fgv.br/files/social_marketing_and_the_promotion_of_structural_changes_in_breastfeeding_0.pdf.
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2022/10/01 - Current Follow-up to master's degree: Contribution of Neuomarketing to the study of anthroentomophagy
Co-supervisor
 Marketing (PhD)
Universidade da Beira Interior Departamento de Gestão e Economia, Portugal
2013 - Current Social Marketing (breastfeeding)
Co-supervisor
 Management (Master)
Universidade da Beira Interior, Portugal
2020 - 2022 Neuomarketing's contribution to the study of anthroentomophagy (Contribuição do Neuomarketing para o estudo da antroentomofagia)
Co-supervisor
 Marketing (Master)
Universidade da Beira Interior Faculdade de Ciências Sociais e Humanas, Portugal
2018 - 2020 Factors influencing the choice of higher education institutions for a master's programme (Fatores de influência na escolha de instituições de ensino superior para um mestrado)
Co-supervisor
 Marketing e Comunicação (Master)
Instituto Politécnico da Guarda, Portugal

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2015 - 2015 Business financing opportunities
Seminar
 Business Seminar: Financing opportunities for companies
Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
2013 - 2013 8th Iberoamerican Academy Conference
Conference
 8th Iberoamerican Academy Conference, 2013, in
EAESP/FGV, Brazil

Jury of academic degree

Topic
Role 		Candidate name (Type of degree)
Institution / Organization
2022/07 BP Copywriter and Adster: Empreendedorismo e Plano de Negócios no Setor de Marketing Digital
(Thesis) Arguer
 Bárbara Ângela Manhães Soares A Petronilho (Master)
Instituto Politécnico de Bragança, Portugal
2022 Renovação Pessoal: Consultoria e mentoria personalizadas para auto performance pessoal e profissional
(Thesis) Arguer
 Michelle Naiarah John (Master)
Instituto Politécnico de Bragança, Portugal
2021 Marketing digital e o seu planeamento como instrumento estratégico de comunicação: o caso da Tuttipromo
(Thesis) Arguer
 Maria Beatriz Catarino Rocha (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2020 Marketing de conteúdo no contexto desportivo: o caso do Clube Desportivo das Aves
(Thesis) Arguer
 Pedro Miguel Pereira da Silva (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2019 Gerações Y e Z no contexto português e os seus estilos de tomada de decisão quanto à roupa desportiva: estudo exploratório de CSI
(Thesis) Arguer
 Vodovska, Kateryna (Master)
Universidade de Aveiro Departamento de Economia Gestão e Engenharia Industrial, Portugal
2018/07 O marketing relacional nas clínicas veterinárias: implementação tecnológica
(Thesis) Arguer
 Ana Cristina de Jesus Cabral Seco (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2018 O comportamento dos consumidores Millennials face ao turismo de aventura
(Thesis) Arguer
 Bruno Filipe Fernandes da Silva (Master)
Universidade de Aveiro Instituto Superior de Contabilidade e Administração, Portugal
2014 Internal Market Orientation, Market Orientation and Performance: The Case of the Cork Manufacturing Sector in Portugal (Orientação para o mercado interno, orientação para o mercado e Desempenho: O caso do sector Transformador da Cortiça em Portugal)
(Thesis) Arguer
 João Pedro Dinis Araújo de Sousa (PhD)
Universidade do Minho, Portugal
2014 Market orientation in higher education institutions (Orientação para o mercado em instituições de ensino superior)
(Thesis) Arguer
 Gilmar de Souza Franco (PhD)
Universidade de Trás-os-Montes e Alto Douro, Portugal
2013/07 Sensory marketing: the influence of the olfactory and auditory senses on the perception of waiting times
(Thesis) Arguer
 Cesar Alexandre da Cruz Duarte (Master)
Universidade da Beira Interior, Portugal
2013/07 Sensory marketing for children: the relationship between colour, temperature and taste
(Thesis) Arguer
 Ana Carolina Rodrigues Fonseca (Master)
Universidade da Beira Interior, Portugal

Association member

Society Organization name Role
2024/01/03 - Current Centro de Investigação Transdisciplinar em Educação e Desenvolvimento (CITED) based in IPB Researcher
2017/09 - 2019 Centro de Investigação Aplicada em Economia e Gestão do Território (CIAEGT) researcher
2010/07 - 2015/01/02 Núcleo de Estudos em Ciências Empresariais (NECE UBI) investigadora

Committee member

Activity description
Role 		Institution / Organization
2022 - Current Editorial board of Scientific Journal for Contemporary Education and Application of Information Technologies – EdTech Journal is the Institute for Contemporary Education (ICE). EdTech Journal is a scientific open-access journal dedicated to the use of information technology in education.
Member
 EdTech Journal , Serbia
2019 - Current Editorial Committee of Superavit: Journal of Management & Ideas, edited by Escola Superior de Gestão de Tomar, Instituto Politécnico de Tomar (Portugal).
Member
 Superavit, Journal of Management & Ideas, Instituto Politécnico de Tomar, Portugal
2015/09 - 2017/08 Scientific Member of the Council: - Coordenator of Erasmus program
Member
 Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
2013/09 - 2017/08 Scientific Member of the Council: - Member of the scientific council -
Member
 Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 Scientific Member of the Council: Coordenator of Business degree
Member
 Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
2013/10 - 2017 Scientific Member of the Council: - Member of the pedagogical council a
Member
 Instituto de Estudos Superiores de Fafe Lda, Portugal
1996/01 - 2002/11 Consultor
Advisor / Consultant
 Estrela Serviços de Segurança , Brazil

Consulting

Activity description Institution / Organization
2015 - 2017 Development of the Master's in Business (A3Es) Instituto de Estudos Superiores de Fafe (ESTF-IESFAFE), Portugal
1996/01 - 2002/11 Consultor Itapoan Serviços de Manutenção , Brazil

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2013/09 - Current Fundamentals of Human Resources (postgraduate) in B-Learning Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - Current Quality management (postgraduate) in B-Learning Quality management (postgraduate) in B-Learning (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 Introduction on management (Management and Accounting degrees) Management and Accounting degrees (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 Principles of management (Tourism degree) Tourism degree (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 Business Organisation and Management (degree in Management Informatics) degree in Management IT (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 International Business Management (degree in Management) Business Management (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 Project Applied to business (degree in business and management) Degree in business and management (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 Entrepreneurship (Management, Tourism and Accounting degrees) Management, Tourism and Accounting degrees (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 Strategy (Management, Accounting and Tourism degrees) Management, Accounting and Tourism degrees (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 Marketing (degree in business and management) Degree in business and management (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 Ethics and Social Responsibility (Management degree) Business degree (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/08 Business Management (Higher Professional Course in Hotel and Accommodation Management) (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2014/09 - 2017/07 Quality Management (degree in Management) Management (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2017/07 Production and Operations Management (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2014/09 - 2015/03 Principles of Business Finance (Outros) Instituto Politécnico de Bragança, Portugal
2013/09 - 2014/08 Market studies Degree in Tourism (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2014/08 Financial management (Tourism degree) Tourism degree (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2014/07 Quality Management (Tourism degree) (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/09 - 2014/02 Lecturer in Orthotics Management Degree in Orthotics (Outros) Instituto Politécnico de Lisboa, Portugal
2013/09 - 2014 Strategic Planning and Project Management (postgraduate course) in B-Learning (Outros) Instituto de Estudos Superiores de Fafe Lda, Portugal
2013/02 - 2013/08 Strategic Marketing and Operational in local Authorities Public administration (Outros) Inst Superior de Linguas e Administração de Santarém, Portugal
2013/02 - 2013/08 Seminar on Entrepreneurship (Outros) Inst Superior de Linguas e Administração de Santarém, Portugal
2010/10 - 2011/09 Principles of Business Finance (Outros) Instituto Politécnico de Bragança, Portugal
2010/10 - 2011/09 Financial Calculation (Outros) Instituto Politécnico de Bragança, Portugal
2010/10 - 2011/09 Introduction to Economics (Outros) Instituto Politécnico de Bragança, Portugal
2010/05 - 2010/09 Project (Outros) Instituto Piaget, Portugal

Journal scientific committee

Journal title (ISSN) Publisher
2015 - Current International Journal of Marketing Studies (1918-719X) Canadian Center of Science and Education
2013/02/19 - Current Revista Portuguesa de Marketing Revista Portuguesa de Marketing
2015/08/06 - 2015/08/25 Journal of Public Administration and Policy Research
Distinctions

Award

2020 Scientific Review Excellence Award
2013 Scientific Award for the thesis of Casa da América Latina
Casa da América Latina, Portugal

Other distinction

2020 Scientific Award
2018 Scientific Review Excellence Award
II International Forum on Management, Portugal