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Rui Vinhas da Silva is  Full Professor of Marketing at ISCTE Business School and a Member of the Executive Board at ISCTE Executive Education.   He was Chairman of the Board at COMPETE 2020 (December 2014-May 2016). Holds degrees in Business Management (BAS) and (BAS Honours-Marketing) and Economics (BA) from York University, Atkinson College, Toronto, Canada, an MBA from Aston Business School, UK and a PhD and Post-Doctorate from Manchester Business School, UK. Before joining ISCTE in April 2010, he was an Associate Professor (Senior Lecturer) (April 2008) at Manchester Business School (Assistant Professor since 1998). He taught on MBA and PhD programmes at MBS for over 12 years. Since 1998 he taught on several senior executive training programs and held consultancy appointments through MBS. These included: PWC in Baskin Ridge, New Jersey (April 2008) AMAC (British senior military officers) (2000-2004), TACIS (Senior Executives- Russia) (2000-2002), or government officials in Port Dickson, Malaysia (May, 2009).  Vinhas da Silva was Visiting Professor at the Univ. de São Paulo (Faculdade de Economia e Administração) (2000-2004) and taught on their MBA programs (Retail). He taught Executive Masters programs (Logistics) at ISCTE-INDEG, Instituto Superior Tecnico (2000 -2005) and Universidade Católica Porto (2011). He was awarded Masters in Marketing Programme "Teacher of the Year" at ISCTE in 2010-2011 and 2012-2013. Vinhas da Silva has interests in national competitiveness, country branding, reputation and country of origin effects. He has published several books and articles.  His research has warranted  2871 Google Scholar citations, 94  WoS and 639 SCOPUS citations in 36 articles of which 18 are ABS, 15 in Marketing  (6 ABS 3). He has publishd in reputed journals such as: Industrial Marketing Management, European Journal of Marketing, Psychology & Marketing or Business Strategy & the Environment  2019- COST-CHERN European Cooperation in Science & Technology, China Research Network, Management Committee Member (Competitive project awarded) He has authored the following books:: "Porque não cresce a economia portuguesa? Uma viagem às boas empresas de Portugal", (2018), Caleidoscópio Editora, Lisboa, ISBN: 9789896585471  “Competitiveness in the Real Economy: Value Aggregation, Economics and Management in the Provision of Goods and Services”, (2013), Gower Publishers, ISBN 978-140-946-122-7 (In display and available in the Library of the United States Congress and in the British National Library) “A Competitividade das Nações no Século XXI: Um Roadmap Estratégico para a Economia Portuguesa” (2013) com Natália Teixeira, Caleidoscópio Editora ISBN 978-989-658-221-0 “Os Novos Desafios da Economia Global: Uma Visão Crítica da Competitividade Nacional” (2010) Caleidoscópio Editora, Lisboa, ISBN 978-989-658-060-5 Vinhas da Silva has interests in country competitiveness and reputation management Most recently he has published his first novel "Apocalipse Apócrifo" by Astrolábio, Grupo Editorial Atlântico (February 2021)
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Identification

Personal identification

Full name
RUI MANUEL VINHAS DA SILVA

Citation names

  • Vinhas, Rui

Author identifiers

Ciência ID
211C-960E-39FA
Google Scholar ID
BcQIRa8AAAAJ

Email addresses

  • rui.vinhas.silva@iscte-iul.pt (Professional)

Addresses

  • Iscte- University Institute of Lisbon , Av.Forças Armadas, 1649-026, Lisbon, Lisbon, Portugal (Professional)

Websites

Education
Degree Classification
2011/12/31
Concluded
 Provas Públicas de Agregação em Gestão de Empresas (Título de Agregado)
ISCTE-Instituto Universitário de Lisboa, Portugal
1999/12/01
Concluded
 Post-Doctorate (Pós-doutoramento)
University of Manchester, United Kingdom
1998/12/31
Concluded
 Doctor of Philosophy (PhD) (Doutoramento)
Manchester Business School, University of Manchester, Reino Unido, Portugal
1994/12/31
Concluded
 Master in Business Administration (Mestrado)
Aston Business School, Aston University, Birmingham, Reino Unido , Portugal
1992/07/31
Concluded
 Bachelor of Administrative Studies Honours (Marketing) (Licenciatura)
York University, Toronto, Canadá , Portugal
1991/12/31
Concluded
 Bachelor of Arts (Economics) (Licenciatura)
York University, Toronto, Canadá , Portugal
1991/04/01
Concluded
 Bachelor of Administrative Studies (Licenciatura)
York University, Toronto, Canadá , Portugal
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2020/10 - Current Full Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
2010/04 - 2020/10 Associate Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
2008/03 - 2011/09 Associate Professor (University Teacher) Manchester Business School, University of Manchester, Reino Unido, Portugal
1999 - 2008 Assistant Professor (University Teacher) Manchester Business School, University of Manchester, Reino Unido, Portugal
Projects

Other

Designation Funders
2019/11/08 - 2023/11/07 COST Action- CHERN - China in Europe Research Network
CA18215
Principal investigator
ISCTE-Instituto Universitário de Lisboa Unidade de Investigação em Desenvolvimento Empresarial, Portugal
Outputs

Publications

Book
  1. Vinhas da Silva, R.. Porque não cresce a economia portuguesa? Uma viagem às boas empresas de Portugal. Lisboa, Portugal: Caleidoscópio. 2018.
    Published
  2. Vinhas da Silva, Rui. Competitiveness in the Real Economy: Value Aggregation, Economics and Management in the Provision of Goods and Services. United Kingdom, United Kingdom: Gower Publishing. 2013.
    Published
  3. Vinhas da Silva, Rui; Natália Teixeira. A Competitividade das Nações no Século XXI: Um Roadmap Estratégico para a Economia Portuguesa. lisboa, Portugal: caleidoscópio editora. 2013.
    Published
  4. Vinhas da Silva, Rui. Os novos desafios da economia global: uma visão crítica da competitividade nacionall. Lisboa, Portugal: Caleidoscópio. 2010.
    Published
  5. Davies, G.; Chun, R.; Vinhas da Silva, Rui; Roper, S.. Corporate Reputation and Competitiveness. London, United Kingdom: Routledge. 2003.
    Published
Book chapter
  1. Oliveira, Carlos Manuel; Vinhas da Silva, Rui. "A Reputação Empresarial na Gestão da Marca". In Marketing em Portugal. --, Portugal: Prime, 2017.
    Published
  2. Sequeira; Vinhas da Silva, Rui; S.F. "Corporate Brand: Business to Business". In Corporate Branding: Arenas, Areas and Approaches In Melewar, T.C. and Syed Alwi, S.F. eds.. Londres/ Reino Unido, United Kingdom: Routledge, 2014.
    Published
  3. Vinhas da Silva, Rui. "A economia portuguesa e o seu caminho para a competitividade". In Os Novos Debates do Regime. Porto, Portugal, 2013.
    Published
  4. Vinhas da Silva, Rui. "A economia portuguesa e o seu caminho para a competitividade". In Os Grandes Debates do Regime. Porto, Portugal, 2013.
    Published
  5. Davies, G.; Vinhas da Silva, Rui; Chun, R.; Roper, S.. "Itibar Yonetimi". In Itibar Paradigmasi, 21-39. Turquia, Turkey, 2003.
    Published
  6. Vinhas da Silva, Rui. "Marcas e Retalho no Varejo". In Varejo Competitivo, 0-0. S. Paulo, Brazil: Atlas, 2001.
    Published
Conference paper
  1. Pereira, L. F.; Dias, Á. L.; Silva, R. V. da.; Teixeira, N. L.. "ROI in training projects: From satisfaction to business impact". Paper presented in Sustainability in software engineering and business information management. Lecture Notes in Information Systems and Organisation, Olten, 2023.
    Published • 10.1007/978-3-031-32436-9_12
  2. Nebojsa Davcik; Vinhas da Silva, Rui; Joe Hair. "Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research". Paper presented in 9th Global Conference of AM’s Brand, Corporate Identity and Reputation Special Interest Group, University of Hertfordshire- London, 2014.
    Published
  3. Ana Brochado; Vinhas da Silva, Rui; Cristiano Paulino. "The world of great wines: The Douro Valley Experience". Paper presented in ICTH 2014: International Conference on Tourism and Hospitality, 2014.
    Published
  4. Nebojsa Davcik; Vinhas da Silva, Rui; Joe F. Hair. "Towards a Brand Equity Theory: A Definition, Conceptual and Research Design". Paper presented in 2014 Academy of Marketing Science (AMS) Annual Conference, Indianopolis - EUA, 2014.
    Published
  5. Vinhas da Silva, Rui; Aiwi, F.. "Corporate Image: An Online Perspective". Paper presented in Waterford Corporate Reputation Conference, Waterford, 2005.
    Published
  6. Vinhas da Silva, Rui; Aiwi, F.. "Online and Offline Corporate Brand Images". Paper presented in 9th International Conference on Reputation Risk, --, 2005.
    Published
  7. Vinhas da Silva, Rui; Aiwi, F.. "Linking Online Corporate Brand Images to Customer Satisfaction". Paper presented in British Academy of Management, Oxford, 2005.
    Published
  8. Vinhas da Silva, Rui; Rahimi, I.. "A Critical Success Factor for CRM Implementation". Paper presented in 4th EURAM Conference, Edimburgo, 2004.
    Published
  9. Vinhas da Silva, Rui; Batista, L.. "Boosting Government Reputation through CRM". Paper presented in 8th International Conference on Corporate Reputation, Image & Identity and Competitiveness, Florida, 2004.
    Published
  10. Vinhas da Silva, Rui; Rahimi, I.. "Issues in Implementing CRM: A Case Study". Paper presented in Information Science and Information Technology Education Conference, Rockhampton, 2004.
    Published
  11. Vinhas da Silva, Rui; Loo, T.. "National Reputation: An Exploratory Study of the Image of the United Kingdom in the Eyes of the Shanghainese". Paper presented in 7th International Conference on Corporate Reputation, Identity and Competitiveness, Manchester, 2003.
    Published
  12. Vinhas da Silva, Rui; Davies, G.; Chun, R.; Roper, S.. "A corporate Personality Scale to Assess Internal and External Views of Corporate reputation". Paper presented in 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, 2001.
    Published
  13. Vinhas da Silva, Rui; Davies, G.; Natália Teixeira. "Vertical integration into textile retailing: a reputation perspective". Paper presented in 5th International Conference on Corporate Reputation, Identity and Competitiveness, Paris, 2001.
    Published
  14. Vinhas da Silva, Rui. "Supplier Perceptions on Retailer Purchasing: The Case of Portuguese Textiles". Paper presented in 7th International Conference on Recent Advances in Retailing and Services Science by EIRASS, Lisboa, 2000.
    Published
  15. Vinhas da Silva, Rui; Davies, G.; Naude, P.. "Country of origin and Destination Effects in the Purchase and Supply of Textile Products: A Relationship Perspective". Paper presented in IMP Conference, Lyon, 1997.
    Published
  16. Vinhas da Silva, Rui. "Decision Making in Buyer/Supplier Relationships". Paper presented in 1st Doctoral Conference, Manchester, 1996.
    Published
Edited book
  1. Crespo de Carvalho, J.; Ferreira, A.; Vinhas da Silva, Rui. 88 Vozes sobre a Inteligência Artificial - O que fica para a máquina e o que fica para o homem. --, Portugal: Leya - Oficina do Livro. 2023.
    Published • Editor
  2. Crespo de Carvalho, J.; Ferreira, A.; Vinhas da Silva, Rui. 77 Vozes pela Nossa Saúde - Um debate plural por um direito fundamental. --, Portugal: Leya - Oficina do Livro. 2023.
    Published • Editor
  3. Crespo de Carvalho, J.; Ferreira, A.; Vinhas da Silva, Rui. 101 Vozes pela Sustentabilidade - Por um Desenvolvimento Responsável. --, Portugal: Leya - Oficina do Livro. 2022.
    Published • Editor
  4. Crespo de Carvalho, J.; Ferreira, A.; Vinhas da Silva, Rui. 71 Vozes pela Competitividade - É Obrigatório Crescer. --, Portugal: Leya - Oficina do Livro. 2022.
    Published • Editor
  5. Crespo de Carvalho, J.; Ferreira, A.; Vinhas da Silva, Rui. 67 Vozes por Portugal: a Grande Oportunidade. Lisboa, Portugal: Leya - Oficina do Livro. 2021.
    Published • Editor
Journal article
  1. Silva, G.; Pereira, L. F.; Carvalho, J. C.; Vinhas da Silva, R.; Simões, A.. "The competitiveness of Portugal: Views from the market". Competitiveness Review N/A (9999): https://www.emerald.com/insight/publication/issn/1059-5422.
    Published • 10.1108/CR-02-2023-0031
  2. Cunha, S.; Lopes da Costa, R.; Gonçalves, R.; Pereira, L.; Dias, Á.; Vinhas da Silva, R.. "Smart systems adoption in management". International Journal of Business and Systems Research 17 6 (2023): 703-727. https://www.inderscienceonline.com/doi/10.1504/IJBSR.2023.134465.
    Published • 10.1504/IJBSR.2023.134465
  3. Gonçalves, R.; Lopes da Costa, R.; Pereira, L.; Dias, Á.; Vinhas da Silva, R.; Teixeira, N.. "Agile applications of artificial intelligence to apparel industry". International Journal of Agile Systems and Management 16 4 (2023): 429-457. https://www.inderscienceonline.com/doi/10.1504/IJASM.2023.134012.
    Published • 10.1504/IJASM.2021.10043550
  4. Teixeira, N.; Correia, A.; Vinhas da Silva, R.; Pereira, L.; Vinhas da Silva, S.. "Financial innovation as a response to crisis - The case of catastrophe bonds". Global Business and Economics Review 29 3 (2023): 316-331. https://www.inderscienceonline.com/doi/10.1504/GBER.2023.133289.
    Published • 10.1504/GBER.2023.133289
  5. Vinhas da Silva, R.; Ferreira-Lopes, A.; Carvalho, H.; Duarte, J.. "When firms go international: Deliberate or random?". Review of International Business and Strategy 33 2 (2023): 219-245. https://www.emeraldgrouppublishing.com/journal/ribs.
    Published • 10.1108/RIBS-01-2021-0020
  6. Ricardo Teixeira; Pereira, L.; Crespo de Carvalho, J.; Vinhas da Silva, Rui; Ferreira, A.. "Business environment and competitiveness in Portugal". International Journal of Business Environment 1 1 (2023):
    Published • 10.1504/IJBE.2023.10056810
  7. Maria Franco; Pereira, L.; Dias, Á.; Ferreira, A.; Vinhas da Silva, Rui. "Organisational agility as competitive advantage: a systematic literature review". International Journal of Agile Systems and Management 1 1 (2023): 1-thisLastPage. https://doi.org/10.1504/IJASM.2023.10056570.
    Published • 10.1504/IJASM.2023.10056570
  8. Gonçalves, R.; Catarina Dias; Pereira, L.; Lopes da Costa, R.; Dias, Á.; Vinhas da Silva, Rui. "New dynamics of e-commerce on the retail industry: Analysis of the purchase process of fashion and electronics products". International Journal of Economics and Business Research 1 1 (2023): 1.
    Published • 10.1504/IJEBR.2023.10043605
  9. Maria Carlota Pires; Pereira, L.; Crespo de Carvalho, J.; Vinhas da Silva, Rui; Ferreira, A.. "Sustainability: the new element for creating competitive advantage". Progress in Industrial Ecology 1 1 (2023): https://doi.org/10.1504/PIE.2023.10061125.
    Published • 10.1504/PIE.2023.10061125
  10. Maria Gomes Peres; Pereira, L.; Dias, Á.; Jean Baptiste Igonetti; Vinhas da Silva, Rui. "The future of gas stations: sustainability perspectives and trends". Progress in Industrial Ecology 1 1 (2023):
    Published • 10.1504/PIE.2023.10061190
  11. Antunes, F.; Pereira, L.; Dias, Á.; Vinhas da Silva, R.. "Flexible labour policies as competitive advantage". Global Journal of Flexible Systems Management 24 4 (2023): 563-590. https://link.springer.com/article/10.1007/s40171-023-00352-1.
    Published • 10.1007/s40171-023-00352-1
  12. Lopes da Costa, R.; Cunha, A.; Gonçalves, R.; Pereira, L.; Dias, Á.; Vinhas da Silva, Rui. "The strategic impact of information systems in organizations: An empirical study". International Journal of Applied Decision Sciences 16 1 (2022): 87-113. https://www.inderscience.com/offer.php?id=127943.
    Published • 10.1504/IJADS.2022.10044279
  13. Teixeira, N.; Silva, M.; Vinhas da Silva, R.; Pereira, L.; Vinhas da Silva, S.. "CAPM model applied to the Portuguese stock market". International Journal of Electronic Finance 12 1 (2022): 55-63. https://www.inderscienceonline.com/doi/abs/10.1504/IJEF.2023.127900.
    Published • 10.1504/IJEF.2023.127900
  14. Fonseca, J.; Dias, Á.; Pereira, L.; Lopes da Costa, R.; Gonçalves, R.; Vinhas da Silva, R.. "Exploring the mediating role of marketing planning in enterprise marketing capabilities". International Journal of Business Environment 14 1 (2022): 15-36. https://www.inderscienceonline.com/doi/abs/10.1504/IJBE.2023.127690.
    Published • 10.1504/IJBE.2023.127690
  15. Lopes da Costa, R.; Cavalheiro, I.; Gonçalves, R.; Dias, Á.; Vinhas da Silva, Rui; Pereira, L.. "The influence of artificial intelligence on online behaviour". International Journal of Services Operations and Informatics 12 2 (2022): 119-143. https://www.inderscienceonline.com/doi/abs/10.1504/IJSOI.2022.126326.
    Published • 10.1504/IJSOI.2022.126326
  16. Lopes da Costa, R.; Cruz, M.; Gonçalves, R.; Dias, Á.; Vinhas da Silva, Rui; Pereira, L.. "Artificial intelligence and its adoption in financial services". International Journal of Services Operations and Informatics 12 1 (2022): 70-86. https://www.inderscienceonline.com/doi/abs/10.1504/IJSOI.2022.123569.
    Published • 10.1504/IJSOI.2022.123569
  17. Pereira, L.; Margarida Couto; Lopes da Costa, R.; Dias, Á.; Gonçalves, R.; Vinhas da Silva, Rui. "Food and beverage industry in a pandemic context". International Journal of Services, Economics and Management 12 2 (2022): 152-181. https://www.inderscience.com/jhome.php?jcode=ijsem.
    Published • 10.1504/IJSEM.2021.10042347
  18. Gonçalves, R.; Cabrita, I.; Pereira, L.; Lopes da Costa, R.; Dias, Á.; Vinhas da Silva, Rui. "Mobile banking: A study on adoption stages using Government Adoption Model (GAM) and the role of demographic moderators". International Journal of Managerial and Financial Accounting 13 3/4 (2022): 337-362. https://www.inderscience.com/jhome.php?jcode=ijmfa.
    Published • 10.1504/IJMFA.2022.10043070
  19. André Couto; Gonçalves, R.; Pereira, L.; Lopes da Costa, R.; Dias, Á.; Vinhas da Silva, Rui. "Operational Risk Mitigation in Credit Operations". International Journal of Technology and Globalisation 9 1 (2022): 1.
    Published • 10.1504/IJTG.2022.10048418
  20. Pereira, L.; Santos, J.; Jerónimo, C. H.; Vinhas da Silva, Rui; Teixeira, N.. "Pereira market scan: Market intelligence framework". Transnational Marketing Journal 10 2 (2022): 375-386. https://transnationalmarket.com/article-detail/?id=156.
    Published • 10.33182/tmj.v10i2.1223
  21. Teixeira, N.; Rita Luz; Vinhas da Silva, Rui; Pereira, L.; Sérgio Vinhas da Silva. "The public debt as handicap to economic growth". International Journal of Public Law and Policy 1 1 (2022): 1.
    Published • 10.1504/IJPLAP.2022.10052064
  22. Pires, R.; Pereira, L.; Dias, Á.; Gonçalves, R.; Lopes da Costa, R.; Vinhas da Silva, Rui. "The agility challenge during organic growth". International Journal of Learning and Intellectual Capital 1 1 (2022): 1.
    Published • 10.1504/IJLIC.2022.10051228
  23. Alexandra Catarino Mendes; Pereira, L.; Dias, Á.; Vinhas da Silva, Rui; Teixeira, N.. "How corporate marketing strategy can leverage UN 2030 sustainable development goals". World Review of Science, Technology and Sustainable Development 1 1 (2022): 1.
    Published • 10.1504/WRSTSD.2022.10052366
  24. Marques, C.; Vinhas da Silva, R.; Antova, S.. "Image, satisfaction, destination and product post-visit behaviours: How do they relate in emerging destinations?". Tourism Management 85 (2021): https://www.sciencedirect.com/science/article/pii/S0261517721000121?via%3Dihub.
    Published • 10.1016/j.tourman.2021.104293
  25. Vinhas da Silva, R.; Marques, C.; Martinho, D.; Teixeira, N.; Crespo de Carvalho, J.. "Instagram: A gimmick or a serious reputation builder in the airline business?". Journal of Creative Communications 16 3 (2021): 285-302. https://journals.sagepub.com/home/crc.
    Published • 10.1177%2F09732586211031380
  26. Marques, C.; Vinhas da Silva, R.; Davcik, N.; Faria, R.. "The role of brand equity in a new rebranding strategy of a private label brand". Journal of Business Research 117 (2020): 497-507. https://www.journals.elsevier.com/journal-of-business-research.
    Published • 10.1016/j.jbusres.2020.06.022
  27. Gonçalves, S. M.; Vinhas da Silva, R.; Teixeira, N.. "Individual actors and embeddedness in business-to-business interactions". Industrial Marketing Management 76 (2019): 181-191. https://www.sciencedirect.com/science/article/abs/pii/S0019850117304637.
    Published • 10.1016/j.indmarman.2018.08.006
  28. Ferguson, K. E.; Hair, J. F.; Vinhas da Silva, R.; Oliveira-Brochado, A.; Mollah, M. M. H.. "Consumer perceptions of sustainability: an exploratory study". International Journal of Business, Marketing, and Decision Sciences 10 1 (2017): http://www.iabpad.com/consumer-perceptions-of-sustainability-an-exploratory-study/.
    Published
  29. Vinhas da Silva, R.; Teixeira, N.. "Much ado about… everything: the plight of Southern European economies from a national competitiveness perspective". International Interdisciplinary Business-Economics Advancement Journal 1 1 (2016): 19-31. http://iibajournal.org/.
    Published • 10.5038/2640-6489.1.1.1002
  30. Búrcio, C. M. S.; Vinhas da Silva, R.; Salgueiro, M. F.. "Country personality scale: is a five-dimensional model a better methodological instrument?". Tourism Analysis 21 5 (2016): 497-511. http://www.ingentaconnect.com/content/cog/ta/2016/00000021/00000005;jsessionid=2jpa3e7xtpsjp.alexandra.
    Published • 10.3727/108354216X14653218477606
  31. LaPlaca, P.; Vinhas da Silva, R.. "B2B: a paradigm shift from economic exchange to behavioral theory: a quest for better explanations and predictions". Psychology and Marketing 33 4 (2016): 232-249. http://onlinelibrary.wiley.com/journal/10.1002/mar.20872.
    Published • 10.1002/mar.20872
  32. Brochado, A.; Vinhas da Silva, R.; LaPlaca, P.. "Assessing brand personality associations of top of mind wine brands". International Journal of Wine Business Research 27 2 (2015): 125-142. http://www.emeraldinsight.com/journal/ijwbr.
    Published • 10.1108/IJWBR-05-2014-0025
  33. Abreu, M. E.; Laureano, R. M. S.; Sharifah, F. S. A.; Vinhas da Silva, R.; Dionísio, J.. "Managing volunteerism behaviour: the drivers of donations practices in religious and secular organisations". Journal of General Management 40 3 (2015): 39-54. https://journals.sagepub.com/doi/10.1177/030630701504000304.
    Published • 10.1177/030630701504000304
  34. Búrcio, C.; Vinhas da Silva, R.; Salgueiro, M. F.. "The influence of country personality dimensions on intentions to recommend visiting: the preponderance of assiduousness and wickedness". Transnational Marketing Journal 3 1 (2015): 61-80. http://www.tplondon.com/journal/index.php/tmj/index.
    Published • 10.33182/tmj.v3i1.409
  35. Davcik, N.; Vinhas da Silva, R.; Hair, J. F.. "Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research". Journal of Product and Brand Management 24 1 (2015): 3-17. http://www.emeraldinsight.com/toc/jpbm/24/1.
    Published • 10.1108/JPBM-06-2014-0639
  36. Laureano, R. M. S.; Vinhas da Silva, R.; Pereira, J.; Martins, S.; Rodrigues, D.. "Leigos para o Desenvolvimento: donations optimization through private segmentation". Revista de casos de Marketing Público y No lucrativo 2 (2015): 45-56. http://www.grupomio.org/grupo-de-investigacion-multidisciplinar-de-la-universidad-de-leon-multidisciplinary-research-group-at-the-university-of-leon/.
    Published
  37. Sequeira, N.; Vinhas da Silva, R.; Ramos, M.; Syed Alwi, S. F.. "Measuring corporate reputation in B2B markets: the corporate personality adapted scale". IUP Journal of Knowledge Management 13 3 (2015): 31-63. https://iupindia.in/Knowledge_Management.asp.
    Published
  38. Abreu, M. E.; Laureano, R. M. S.; Vinhas da Silva, R.; Dionísio, J.. "Volunteerism, compassion and religiosity as drivers of donations practices". International Journal of Non-profit and Voluntary Sector Marketing 20 3 (2015): 256-276. http://onlinelibrary.wiley.com/doi/10.1002/nvsm.1526/abstract.
    Published • 10.1002/nvsm.1526
  39. Brochado, A.; Vinhas da Silva, Rui. "The wine list design of upscale restaurants". International Journal of Humanities and Social Sciences 8 4 (2014): 1019-1023. http://www.waset.org/publications/9997962.
    Published
  40. Crespo de Carvalho, J.; Vinhas da Silva, Rui; Syed Alwi, S. F.. "h3 gourmet: great to go upmarket, but are people willing to pay for the difference?". European Journal of Business and Social Sciences 3 6 (2014): 81-102.
    Published
  41. Brochado, A.; Vinhas da Silva, Rui; Paulino, C.. "The world of great wines: the Douro valley experience". International Journal of Humanities and Social Sciences 8 4 (2014): 1047-1054. http://www.waset.org/publications/9997990.
    Published
  42. Búrcio, C.; Vinhas da Silva, Rui; Salgueiro, M. F.. "The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image". International Journal of Business and Economic Development 2 3 (2014): 1-12. http://www.ijbed.org/admin/content/pdf/i-6_c-59.pdf.
    Published
  43. Dionísio, J.; Leal, M.; Vinhas da Silva, Rui. "Tribal marketing in sports". Revista Internacional de Deportes Colectivos 19 (2014): 17-27. http://www.asesdeco.com/images/pdfs/19Dionisio.pdf.
    Published
  44. Pesämaa, O.; Pieper, T. M.; Vinhas da Silva, Rui; Black, W. C.; Hair, Joe F.. "Trust and reciprocity in building inter-personal and inter-organizational commitment in small business co-operatives". Journal of Co-operative Organization and Management 1 2 (2013): 81-92. http://www.sciencedirect.com/science/article/pii/S2213297X13000190.
    Published • 10.1016/j.jcom.2013.10.003
  45. Queijo, E.; Vinhas da Silva, Rui; Laureano, R. M. S.. "Choosing a university in Portugal: a conceptual model". International Journal of Engineering and Industrial Management 5 (2013): 175-186. http://revistas.lis.ulusiada.pt/index.php/ijeim/article/view/1902/2020.
    Published
  46. da Silva, R. V.; Syed Alwi, S. F.. "The link between offline brand attributes and corporate brand image in bookstores". Journal of Product and Brand Management 17 3 (2008): 175-187. http://www.emeraldinsight.com/doi/full/10.1108/10610420810875098.
    Published • 10.1108/10610420810875098
  47. da Silva, R. V.; Alwi, S. F. S.. "Online brand attributes and online corporate brand images". European Journal of Marketing 42 9-10 (2008): 1039-1058. http://www.emeraldinsight.com/doi/full/10.1108/03090560810891136.
    Published • 10.1108/03090560810891136
  48. Alwi, S. F. S.; da Silva, R. V.. "Online and offline corporate brand images: do they differ?". Corporate Reputation Review 10 4 (2008): 217-244. https://link.springer.com/article/10.1057/palgrave.crr.1550056.
    Published • 10.1057/palgrave.crr.1550056
  49. Vinhas da Silva, Rui; Alwi F.. "Online Corporate Brand Image, Satisfaction and Loyalty". Journal of Brand Management 16 3 (2008): 119-144.
    Published
  50. da Silva, R.; Batista, L.. "Boosting government reputation through CRM". International Journal of Public Sector Management 20 7 (2007): 588-607. http://www.emeraldinsight.com/doi/abs/10.1108/09513550710823506.
    Published • 10.1108/09513550710823506
  51. da Silva, R. V.; Rahimi, I.. "A critical success factor model for CRM implementation". International Journal of Electronic Customer Relationship Management 1 1 (2007): 3-15. http://www.inderscience.com/jhome.php?jcode=ijecrm.
    Published • 10.1504/IJECRM.2007.014422
  52. Vinhas da Silva, Rui; Alwi, S. F. S.. "Cognitive, affective attributes and conative, behavioural responses in retail corporate branding". Journal of Product and Brand Management 15 5 (2006): 293-305. http://www.emeraldinsight.com/doi/full/10.1108/10610420610685703.
    Published • 10.1108/10610420610685703
  53. Vinhas da Silva, R.; Teixeira, N.. "Environmental business strategy: the Portuguese case". Business Strategy and the Environment 17 3 (2006): 208-218. http://onlinelibrary.wiley.com/doi/10.1002/bse.512/abstract.
    Published • 10.1002/bse.512
  54. da Silva, R.; Rahimi, I.. "Issues in implementing CRM: a case study". Issues in Informing Science and Information Technology 1 (2004): 1053-1064. https://www.informingscience.org/Journals/IISIT/Overview.
    Published
  55. Davies, G.; Chun, R.; Vinhas da Silva, R.; Roper, S.. "A corporate character scale to assess employee and customer views of organization reputation". Corporate Reputation Review 7 2 (2004): 125-146. https://link.springer.com/article/10.1057/palgrave.crr.1540216.
    Published • 10.1057/palgrave.crr.1540216
  56. Vinhas da Silva, R.; Davies, G.; Naudé, P.. "Assessing the influence of retail buyer variables on the buying decision?making process". European Journal of Marketing 36 11-12 (2002): 1327-1344. https://www.emeraldinsight.com/doi/full/10.1108/03090560210445209?fullSc=1.
    Published • 10.1108/03090560210445209
  57. da Silva, R. V.; Davies, G.; Naude, P.. "Assessing customer orientation in the context of buyer/supplier relationships using judgemental modelling". Industrial Marketing Management 31 3 (2002): 241-252. https://www.sciencedirect.com/science/article/abs/pii/S0019850100001371.
    Published • 10.1016/S0019-8501(00)00137-1
  58. Vinhas da Silva, R. M. V.; Davies, G.; Naudé, P.. "Country of origin and destination effects in buyer decision making: a relationship perspective". Journal of Business-to-Business Marketing 8 3 (2001): 37-62. https://www.tandfonline.com/doi/abs/10.1300/J033v08n03_02.
    Published • 10.1300/J033v08n03_02
  59. Vinhas da Silva, Rui; Davies, G.; Naude, P.. "Marketing to UK Retailers". Revista de Comunicação e Marketing (2001): 93-110.
    Published
  60. Vinhas da Silva, Rui; Davies, G.; Natália Teixeira. "As Marcas e o Varejo Numa Perspectiva de Corporate Reputation: O Caso Português no Reino Unido". Revista de Administração da USP - RAUSP (2001): 298-331.
    Published
  61. Davies, G.; Chun, R.; Vinhas da Silva, R.; Roper, S.. "The personification metaphor as a measurement instrument approach for corporate reputation". Corporate Reputation Review 4 2 (2001): 113-127. https://link.springer.com/article/10.1057/palgrave.crr.1540137.
    Published • 10.1057/palgrave.crr.1540137
  62. Vinhas da Silva, R.; Davies, G.; Naude, P.. "Marketing to UK retailers: understanding the nature of UK retail buying of textiles and clothing". Journal of Fashion Marketing and Management 4 2 (2000): 162-172. http://www.emeraldinsight.com/doi/pdfplus/10.1108/eb022587.
    Published • 10.1108/eb022587
Report
  1. Vinhas da Silva, Rui. 2001. Marcas e Retalho.
Working paper
  1. Ribeiro, Helena ; Vinhas da Silva, Rui. 2017. "THE IMPORTANCE OF GREEN MARKETING FOR PORTUGUESE COMPANIES IN THE FOOTWEAR INDUSTRY". http://ssrn.com/abstract=3096673.
  2. Murphy, Kyle; Vinhas da Silva, Rui. 2017. "Factors that Contribute to Brand Affinity". https://ssrn.com/abstract=3096675.
  3. Ribeiro, Helena ; Vinhas da Silva, Rui. 2017. "THE IMPORTANCE OF GREEN MARKETING FOR STAKEHOLDERS: THE CASE OF PORTUGUESE FOOTWEAR COMPANIES". http://ssrn.com/abstract=3096670.
  4. Pontes, Alexandre; Vinhas da Silva, Rui. 2017. "Independent artists´ access to communications channels: How hard is it out there?". http://ssrn.com/abstract=3096695.
  5. Falcão Costa, Mariana; Vinhas da Silva, Rui. 2017. "The Factors Influencing Electronic Trust in Online Booking Websites: A Study of the Portuguese Consumer". http://ssrn.com/abstract=3096687.
  6. Abreu, M. E.; Laureano, Raul M. S.; Vinhas da Silva, Rui; Pedro Dionísio. 2014. "Drivers of Donations: Does Religiosity Make a Difference?". http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2380097.
    10.2139/ssrn.2380097
  7. Vinhas da Silva, Rui; Natália Teixeira. 2014. "Nothing is Sacred...Or a Dispassionate Look at Government Deficits". http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2380196.
    10.2139/ssrn.2380196
  8. Abreu, M. E.; Laureano, Raul M. S.; Vinhas da Silva, Rui; Pedro Dionísio; Faridah Alwi. 2014. "Managing Volunteering Behaviour: The Drivers of Donations Practices in Religious and Secular Organisations". http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2380085.
    10.2139/ssrn.2380085
  9. Vinhas da Silva, Rui; Natália Teixeira. 2014. "Much Ado About…Everything: The Plight of Southern European Economies from a National Competitiveness Perspective". http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2380198.
    10.2139/ssrn.2380198
  10. Vinhas da Silva, Rui; Sara Martins Gonçalves. 2014. "Country Competitiveness, Value Aggregation to Exports, Foreign Direct Investment, Eurozone economies, European Union, Anti-monopolistic Policy, Level of Cluster Development, Competitive Advantage". http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2380135.
    10.2139/ssrn.2380135
  11. Nuno Sequeira; Vinhas da Silva, Rui; Madalena Ramos; Sharifah, Faridah Syed Alwi. 2014. "Measuring Corporate Reputation in B2B Markets: The Corporate Personality Adapted Scale". http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2380367.
    10.2139/ssrn.2380367
  12. Davcik, N.; Vinhas da Silva, Rui; Hair, Joe F.. 2013. "Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research". http://ssrn.com/abstract=2363739.
    10.2139/ssrn.2363739
  13. Vinhas da Silva, Rui; Davies, G.; Chun, R.; Roper, S.. 2001. "A Corporate Personality Scale to Assess Internal and External Views of Corporate Reputation".
  14. Vinhas da Silva, Rui; Davies, G.; Naude, P.. 1999. "Assessing the Influence of Retail Buyer Variables on the Buying Decision Making Process in the Context of the Traditional organisational Buying Models".
  15. Vinhas da Silva, Rui; Davies, G.; Naude, P.. 1999. "Country of Origin and Destination Effects in Buyer Decision Making: A Relationship Perspective".
  16. Vinhas da Silva, Rui; Davies, G.; Naude, P.. 1999. "Assessing Customer Orientation in the Context of Buyer/Supplier Relationships Using Judgmental Modelling".

Other

Other output
  1. DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES. 2020 Global Marketing Conference. 2020. Marques, C.; Vinhas da Silva, Rui; Cardoso, B.. https://2020gamma.imweb.me/.
  2. Competitiveness in the Real Economy: The role of branding. Branding & Brand Management Conference. 2018. Vinhas da Silva, Rui.
  3. Consumer perceptions of sustainability: An exploratory study asking “are we asking too much?”.. International Academy of Business & Public Administration Disciplines. 2017. Ferguson, K.E; Vinhas da Silva, Rui; Brochado, A.; J. F. Hair.
  4. Consumer perceptions of sustainability: An exploratory study asking “are we asking too much?. International Academy of Business & Public Administration Disciplines. 2017. Ferguson, K. E.; Hair, Joe F.; Vinhas da Silva, Rui; Brochado, A..
  5. Giving and religiosity: A portuguese point of view. Third Symposium on Ethichs and Social Responsibility Research. 2015. Abreu, M. E.; Laureano, Raul M. S.; Vinhas da Silva, Rui. http://sesrr.iscte-iul.pt/wp-content/uploads/2015/06/PROCEEDINGS-SYMPOSIUM-ON-ETHICS-AND-SOCIAL-RESPONSIBILITY-RESEARCH-2015.pdf.
  6. An integrated model for measuring country image: personality, cognition, emotion and their influence on bahavioral intentions. Global Business Conference - Summer 2015. 2015. Búrcio, C.; Vinhas da Silva, Rui; Salgueiro, M.F..
  7. The Wine List Design of Upscale Restaurants. ICTH - International Conference on Tourism and Hospitality. 2014. Brochado, A.; Vinhas da Silva, Rui. http://www.waset.org/conference/2014/04/lisbon/ICTH/program.
  8. Tribal Marketing in Sports. II Congreso Internacional de Actividad Fýsica y Deportes. 2014. Dionísio, J.; Leal, M.; Vinhas da Silva, Rui.
  9. Brand value: a definition, conceptual and research design. Global brand conference. 2014. Davcik, N.; Vinhas da Silva, Rui; Hair, Joe F.. http://www.herts.ac.uk/about-us/events/2014/april/9th-global-brand-conference.
  10. Giving and Religiosity: the Portuguese Perspective. ARNOVA 14. 2014. Abreu, M. E.; Laureano, Raul M. S.; Vinhas da Silva, Rui. http://convention2.allacademic.com/one/arnova/arnova14/index.php?cmd=Online+Program+View+Paper&selected_paper_id=746054&PHPSESSID=5g6o6c2f93csoj5mtfgfi2e725.
  11. The Impact of Country Personality on Behavioral Intentions: Five Dimensions Rather Than the Original Six Dimensions Scale. West East Institute Conference – WEI 2014. 2014. Búrcio, C.; Vinhas da Silva, Rui; Salgueiro, M.F..
  12. On the country personality scale: is a five-dimensions model better than the original six dimensions?. Global Business Conference – GBC_Summer 2014. 2014. Búrcio, C.; Vinhas da Silva, Rui; Salgueiro, M.F..
  13. The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effect of the affective country image. Global Business Conference – GBC_Summer 2014. 2014. Búrcio, C.; Vinhas da Silva, Rui; Salgueiro, M.F..
  14. The world of great wines: The Douro Valley Experience. ICTH 2014: International Conference on Tourism and Hospitality. 2014. Ana Brochado; Vinhas da Silva, Rui; Cristiano Paulino.
  15. Leigos para o desenvolvimento: optimization of private donations through segmentation. VI International Congress of Teaching Cases Related to Public and Nonprofit Marketing. 2014. Laureano, Raul M. S.; Vinhas da Silva, Rui; Pereira, Joana; Martins, Sandrina; Rodrigues, David. http://aimpn.iscac.pt/?lang=en.
  16. Who is giving these days? On the Role of Religiosity in Giving. ESA Sociology of Religion Research Network Conference: Religion in the Public Domain. 2014. Abreu, M. E.; Laureano, Raul M. S.; Vinhas da Silva, Rui. http://belfast2014.esareligion.org/wp-content/uploads/2014/06/Final-Timetable-with-Abstracts-Sept-2014.pdf.
  17. The world of great wines: The Douro Valley Experience. ICTH 2014: International Conference on Tourism and Hospitality. 2014. Brochado, A.; Vinhas da Silva, Rui; Cristiano Paulino. http://www.waset.org/conference/2014/04/lisbon/ICTH/program.
  18. Brand Value: A Definition, Conceptual & Research Design. open research seminar. 2013. Davcik, N.; Vinhas da Silva, Rui. http://www.esade.edu/web/eng/about-esade/today/events/viewelement/292976/1/11-10-2013/open-research-seminar.
  19. Corporate Reputation in Service Organizations. Conferência sobre Reputação Organizacional. 2013. Vinhas da Silva, Rui.
  20. Corporate Reputation Management. Corporate Reputation Management. 2013. Vinhas da Silva, Rui.
  21. Roadmap Estratégico para a Economia Portuguesa. Competitividade da Economia Portuguesa. 2013. Vinhas da Silva, Rui.
  22. Por um Caminho Diferente. TEDx ISCTE. 2012. Vinhas da Silva, Rui.
  23. Empreendedorismo em Portugal. Conferência sobre Empreendedorismo e Iniciativa Empresarial. 2011. Vinhas da Silva, Rui.
  24. Conferência sobre Contratação Electronica na Administração Publica, A Economia Portuguesa e os seus desafios para a competitividade,. 2011. Vinhas da Silva, Rui.
  25. A Competitividade da Economia Portuguesa. Os Grandes Debates do Regime. 2011. Vinhas da Silva, Rui.
  26. A Economia Portuguesa: Diferentes Perspectivas. Conferência Anual da Ordem dos Economistas. 2011. Vinhas da Silva, Rui.
  27. A ECONOMIA PORTUGUESA NUMA VISÃO DO EXTERIOR: PERSPECTIVAS INSTITUCIONAL E PRÓPRIA. Fim de Tarde na Ordem dos Economistas. 2011. Vinhas da Silva, Rui.
  28. A Economia Portuguesa: Uma Perspectiva Externa. Conferência TOC. 2011. Vinhas da Silva, Rui.
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2024/01/25 - Current This paper takes the fresh retail project entrepreneurship as the research object, interprets the success and failure of the fresh retail project, and explores the challenges and opportunities of the fresh retail market in the age of new retail.
Supervisor of Jiang Hu
 Gestão Empresarial Aplicada (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2024/01/23 - Current the paper is the process of optimizing related marketing strategies by combining the embodiment of GD trust company in marketing as the research object
Supervisor of Yuan Rui
ISCTE-Instituto Universitário de Lisboa, Portugal
2024/01/23 - Current Action plan to strengthen the SAIC Group Brand
Supervisor of Gu Yanxin
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/10/09 - Current City branding in Nazaré applied to tourism
Co-supervisor of Mafalda Castanheira Rodrigues Vinhas Ribeiro
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/06/19 - Current Factors Contributing to Customer Loyalty in Online Food Retail
Co-supervisor of Beatriz Muñoz Pires Ferreira Fânzeres
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/01/23 - Current How the energy transition of Oil & Gas companies is perceived by their shareholders.
Supervisor of Beatriz Bonnet Sequeira
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/01/23 - Current Social Media strategies in Sports Marketing.
Supervisor of Gonçalo Filipe Amaro Laiginhas
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/12/14 - Current The importance of sustainable marketing to create awareness of canned wine brands in the portuguese market
Co-supervisor of Sara Filipa de Almeida Lourenço
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/12/09 - Current Impact of Digitalization in the Relationship between Millennials and the Spanish Banking Sector
Co-supervisor of Leonor Martinez Alves
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/12/09 - Current The Effectiveness of Communication Tools in Endorsing Healthy Lifestyles and Eating
Co-supervisor of Joana Rita Costa Alves
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/12/09 - Current Research the relationship between Country Branding ? Portugal ? and the Luxury Market.
Co-supervisor of Susan Avila Duarte
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/12/09 - Current Own branded products in a B2B context: The Recheio Cash & Carry case
Supervisor of Bernardo Correia Caetano Barreiros Rodrigues
ISCTE-Instituto Universitário de Lisboa, Portugal
2020 - Current Country of origin of a product an how stereotyped perception influence the evaluation of a product and purchase decision
Co-supervisor of António Carlos dos Santos Silva Santiago
 Gestão (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/06/30 - Current The competitiveness and sustainability of football in Portugal
Supervisor of Diogo Alves Gomes Pedro
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/01/28 - Current O que influencia os portugueses a consumirem produtos nacionais?
Co-supervisor of Inês Vieira Matias
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/01/10 - Current The value of the Tesla brand
Supervisor of Gonçalo Moroso Ventura
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 - Current Appraisal and management strategies of binary training for professional postgraduates in clinical medicine in a grade - A tertiary hospital in Guangzhou
Supervisor of Wang Yan
 Gestão Empresarial Aplicada (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2019 - Current The cooperation mechanism between financial institutions and fintech platforms
Supervisor of Zhang Mingxuan
 Gestão Empresarial Aplicada (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2016/10/30 - Current O novo paradigma da brand equity baseada no comportamento das gerações de consumidores: proposta de um modelo geracional de construção de brand equity.
Supervisor of Tiago Barbosa Lopes da Silva
ISCTE-Instituto Universitário de Lisboa, Portugal
2014/10/30 - Current Desenvolvimento de Marca Própria - Projecto Kero
Supervisor of Ricardo Miguel Barata Agualusa Pires
ISCTE-Instituto Universitário de Lisboa, Portugal
2014/10/30 - Current Country Branding - The case of Portugal and implications on Portuguese National Competitiveness
Supervisor of Jorge Fernando Lucas Lopes
ISCTE-Instituto Universitário de Lisboa, Portugal
2014/10/30 - Current Country of Origin Effect in the German Premium Car Brands
Supervisor of Katja Michler
ISCTE-Instituto Universitário de Lisboa, Portugal
2013/10/30 - Current The impact of CRM in the luxury products market.
Supervisor of André Morgado da Costa
ISCTE-Instituto Universitário de Lisboa, Portugal
2012/09/01 - Current Portugal Stigmatization: Portugal Telecom as a case of success.
Supervisor of Nuno Miguel Marçal Anastácio
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - Current Análise e Proposta de Solução Para a Dívida E(x)terna - Um Desafio e uma Nova Visão para a Prosperidade Global.
Supervisor of Bruno Miguel Santos Simões
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/01/23 - 2023/12/20 Adopting an organizational strategy aligned with environmental sustainability values in Portuguese professional football - The case of Sporting Clube de Portugal
Co-supervisor of Joana do Vale Viegas Silva Carvalho
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/10/04 - 2023/12/18 Sports Marketing
Supervisor of Afonso Schneider Carrilho
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/01/23 - 2023/12/18 SOCIAL MEDIA MARKETING
Co-supervisor of Ricardo Manuel Meira Santos Guimaraes Capela
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/01/23 - 2023/12/13 Digital Marketing
Supervisor of Tomás Rodrigues Loureiro e Boléo de Freitas
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/10/23 - 2023/10/23 Catering Consumption Behavior in the Post-pandemic under Platforms Economy: Evidence from China
Supervisor of Lin Zekai
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/10/16 - 2023/10/16 The Influence of Brand Stories on Consumers´ Brand Attitudes under the Internet Background
Supervisor of Wang Hanwu
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/06/19 - 2023/10/13 The S enterprise studied in this paper is a private explosion-proof electrical communication enterprise. Through analysis, the main problems existing in the marketing of S company are obtained, and finally the specific marketing implementation plan is given.
Supervisor of Yu Zhao
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/06/19 - 2023/10/13 Research on marketing strategy optimization of online master degree based on Internet self-media for golden company after the epidemic
Supervisor of Lu Yang
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/09/01 - 2023/10/11 Huya Live Live 'Starfire Program' Marketing Strategy
Supervisor of Qiao He
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/06/19 - 2023/10/11 In the context of the rapid development of domestic payments in China so far and the gradual improvement of industry-related laws, how can payment companies discover new opportunities in the industry and achieve positive profit growth under the premise of compliance.
Supervisor of Haonan Xu
ISCTE-Instituto Universitário de Lisboa, Portugal
2023/06/19 - 2023/10/11 M training company is a small-scale company. Now the company wants to enlarge the scale and increase the customer number. This project will use model analysis method and investigation method to make the analysis, find the problems and make the marketing plan optimization.
Supervisor of Shufang Feng
ISCTE-Instituto Universitário de Lisboa, Portugal
2022/08/31 - 2022/10/27 Innovative Business Plan for Health and Wellness Marketplace
Supervisor of Fernando Maria Fonseca Vidal Borja Santos
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/10/11 - 2022/07/26 University-Business Cooperation (UBC)
Supervisor of Maria Zita Gonçalves da Costa Marques Guerra
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/04/19 - 2021/12/27 Customer's Perceived Risk & Intention to Visit Restaurants during COVID-19: An Empirical Analysis in Portugal
Co-supervisor of Isabel Contreras Calado Oitavén
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/12/06 - 2021/12/27 Developing a model that defines number of flyers needed in each point of sale and measure its performance.
Co-supervisor of Inês Martins da Rocha Velez Monteiro
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/08/02 - 2021/12/16 Business Plan for Innovative Project on Decorative Candles
Supervisor of Porfirio Manuel Ipupo Muacassange
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/12/06 - 2021/12/02 Online vs offline in the luxury watch market
Supervisor of Madalena Mendes Gonçalves Arez Torres
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/12/06 - 2021/12/02 The Impact of Music in Consumer?s Behaviour: Applied to Television Commercials in the Food Industry
Co-supervisor of Vera Bruna Gonçalves Ferreira
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/12/06 - 2021/12/02 Online versus offline in retailing
Supervisor of Ana Filipa dos Santos Correia
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/11/10 - 2021/12/02 Analysis of the consumer perception regarding sustainable implementations in the automotive industry
Supervisor of Nilufar Kolayei Alipour
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/08/31 - 2021/10/14 Faced with such huge market potential, despite a relatively late start, Portugal has taken positive initiatives to attract Chinese tourists in recent years.
Co-supervisor of Yubai Wang
ISCTE-Instituto Universitário de Lisboa, Portugal
2021/08/04 - 2021/10/08 City Reimagining and Rebranding through Culture-led Regeneration
Co-supervisor of Sofia Miasnikova
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/12/09 - 2021/07/30 To what extend can the country-of-origin labelling have an influence on customer purchasing decision?
Supervisor of Audrey Monique Pascale Vanoverbeke
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/11/10 - 2021/07/30 The Impact of COVID-19 on Electronic Commerce and the Effects of the Pandemic on Online Shopping.
Co-supervisor of Filipa Jesus Amaral
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/11/10 - 2021/07/30 Pandemic context and implications for Portuguese SMEs' Internationalization
Co-supervisor of Mafalda Pereira Moura Mendes
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/12/01 - 2021/01/28 According to the growth of China's online consumption in recent years and consumers' preferences, and the marketing method of Perfect Diary Internet marketing, this project analyzes its attitude towards consumers and the communication between consumers, and analyzes its loyalty to customers.
Supervisor of Wang Mengjie
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/11/05 - 2021/01/28 Project will be done in partnership with Vodafone Portugal, EBU's area - an analysis of the customer segmentation that Vodafone is currently using, and if this segmentation is the most efficient or if there is a better one that will have a bigger impact on Vodafone Portugal's sales.
Co-supervisor of Raquel Nabais Baldo Pereira Lourenço
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/12/01 - 2021/01/09 Country of origin effects
Supervisor of Ying Ding
ISCTE-Instituto Universitário de Lisboa, Portugal
2020/10/13 - 2020/12/18 China has hundreds of millions of basketball fans, which is a big market. The relationship between NBA marketing strategy and Chinese basketball market is the problem of this thesis.
Co-supervisor of Zhang Xin
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/12/01 - 2020/12/18 Consumerism prevails in contemporary Chinese society. In the academic field, the research on consumerism is profound and thorough. Looking back at the research of anti-consumption, less attention than consumerism. This dissertation is focus on trends of Anti-consumption Awareness and Behaviours in The Chinese Society, pave the way for further research.
Co-supervisor of Zhang Peng
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/12/01 - 2020/12/10 Digital Marketing
Co-supervisor of Miguel Tavares de Sá
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/12/01 - 2020/10/06 Market trends and male consumers' purchasing behavior in the cosmetic industry
Supervisor of Joséphine Jeanne Julia Despaux
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/12/01 - 2020/10/06 The Cognac industry, its international expansion and sucess and the limitations of its home market (France).
Supervisor of Lucas Gérard Chappe
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/12/01 - 2020/07/28 Traditional Dissertation
Supervisor of Ferryan Nugraha
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/11/29 - 2019/12/16 The theme chosen for the dissertation is related to the adoption of a new type of wine packaging, innovative, to implement in the Old World of wines, specifically in Portugal, addressing the different theoretical and study questions that naturally anticipate the later phase of implementation and possible internationalization to other geographies.
Co-supervisor of Maria Carolina Neves Abreu Santos Simões
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/11/29 - 2019/12/02 Market entry strategy: The case of the mattress industry.
Co-supervisor of Pedro André Pinho da Silva
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/09/27 - 2019/11/20 Sports Sponsorship and the impact on a Brand´s Purchasing Intention and Recommendation: Red Bull, more than wings
Co-supervisor of David Coelho Brito
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/11/29 - 2019/11/18 Model to increase the success to failure ratio in portuguese startups
Co-supervisor of Miguel Veloso Pinto
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/11/29 - 2019/11/18 Corporate Reputation
Co-supervisor of Joana Silva Mateus
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/11/29 - 2019/11/15 Internationalization of small and medium enterprises in Portugal
Co-supervisor of Manuel Bernardo de Almeida Gabriel Saraiva da Cunha
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/06/30 - 2019/11/13 Multicultural study of the impact/acceptance of offensive ads
Co-supervisor of António José Marçalo Pires Trigo
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/11/29 - 2019/11/13 Analyse how the aroma can influence the consumer at the point of sale, more specifically in sales, average time spent in the store, brand loyalty (intention to return to the store), the perceived value of the products and the overall satisfaction of the store atmosphere.
Co-supervisor of Bárbara Filipa Nobre Cardoso
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/01/10 - 2019/09/09 The aim of this dissertation is to understand and demonstrate whether there is or not a link between agile management and performance in nowadays IT business.
Supervisor of Manon Marie Philippine Lamps
ISCTE-Instituto Universitário de Lisboa, Portugal
2019/01/10 - 2019/09/09 Female management in the creative industries
Supervisor of Harmony Marie Paulette Boda
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/11/29 - 2019/09/09 The theme of the thesis is an innovative business plan regarding the opening of a theme bar in center of London. The bar will be a mix between a game board, a place where fan can meet and have a good time.
Supervisor of Noelle Caroline Claudine Denise Bessière
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/10/01 - 2018/12/07 The influence and type of impact of social media KPI's and strategies on airline company reputation towards the consumer.
Co-supervisor of Diogo Garcia Martinho
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/09/18 - 2018/12/07 OTIMA | A new take on Port? - New and refreshing way of looking, buying at and consuming Port
Co-supervisor of Tiago João Grilo Mendes
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/09/14 - 2018/12/07 From Berlin to Lisbon: Is carsahring a niche or is there to stay
Co-supervisor of Patrick Peter Pohl
ISCTE-Instituto Universitário de Lisboa, Portugal
2017/11/26 - 2018/12/07 The master thesis will be based on the subject-matter of destination image. It will aim to find out the destination image of the capital of Bulgaria - Sofia, as well as to examine its relationship with tourism satisfaction and loyalty.
Co-supervisor of Stanislava Plamenova Antova
ISCTE-Instituto Universitário de Lisboa, Portugal
2017/12/01 - 2018/12/05 BUSINESS INTELLIGENCE AS SUPPORT FOR THE STRATEGIC PLANNING IN THE BRAZILIAN MANAGEMENT SOFTWARE MARKET
Supervisor of Gilberto Araujo Dantas Junior
ISCTE-Instituto Universitário de Lisboa, Portugal
2017/12/01 - 2018/12/05 Cross cultural marketing with emphasis on Starbucks marketing strategies in China and Australia
Supervisor of Jenny Ly
ISCTE-Instituto Universitário de Lisboa, Portugal
2017/12/01 - 2018/12/05 Recently, we observe growing information mentioning the topic of Idnustry 4.0, or 4th Industrial Revolution. After all, does this issue suggest opportunities or threats?
Supervisor of Marcelo Anderson de Souza
ISCTE-Instituto Universitário de Lisboa, Portugal
2018/01/12 - 2018/11/05 Affiliate Marketing
Supervisor of Fausto de Carvalho Simoes
ISCTE-Instituto Universitário de Lisboa, Portugal
2017/12/01 - 2018/11/05 Stakeholder perception regarding Continente?s private label rebranding
Co-supervisor of Rita Meireles Alves Tamagnini Faria
ISCTE-Instituto Universitário de Lisboa, Portugal
2017/12/01 - 2018/11/05 How does Alipay promote the China's E-Commerce Development?
Supervisor of Li Changzhao
ISCTE-Instituto Universitário de Lisboa, Portugal
2017/11/26 - 2018/07/19 Brand experience when internationalizing within the fashion industry with a focus on Middle East
Supervisor of Morgane Sylvie Jegu
ISCTE-Instituto Universitário de Lisboa, Portugal
2017/11/26 - 2018/07/19 The proposed subject will be about the need to combine marketing and human resources as a whole strategy in order to improve the employer branding. The study will focus on a French company from the IT services sector: Infotel.
Supervisor of Camille Anne Sophie Mayet
ISCTE-Instituto Universitário de Lisboa, Portugal
2016/10/30 - 2017/12/18 How do Political Actors Trace Voters?
Supervisor of Artur Filipe Ribeiro Mendes
ISCTE-Instituto Universitário de Lisboa, Portugal
2016/10/30 - 2017/11/23 The Importance of Green Marketing for Portuguese Companies in the Footwear Industry
Supervisor of Helena Maria dos Santos Silva Ribeiro
ISCTE-Instituto Universitário de Lisboa, Portugal
2016/10/30 - 2017/11/23 Independent Music Artists and their Access to Distribution and Communication Channels
Supervisor of Alexandre Pamplona Ramos de Oliveira Pontes
ISCTE-Instituto Universitário de Lisboa, Portugal
2016/10/30 - 2017/11/23 The Factors Influencing Electronic Trust and Purchase Intentions in Online Booking Websites: A Study of the Portuguese Consumer
Supervisor of Mariana Falcão Correia Cabral da Costa
ISCTE-Instituto Universitário de Lisboa, Portugal
2015/10/30 - 2016/10/25 Analysis of Connected-Car-Concepts in the Premium Car Manufacturer Industry
Supervisor of Lars Fünderich
ISCTE-Instituto Universitário de Lisboa, Portugal
2014/10/30 - 2015/12/17 Turnaround Management and its New Requirements - The significance of innovation management for restructuring ambition and how to measure an organization´s innovativeness
Supervisor of Jan Stange
ISCTE-Instituto Universitário de Lisboa, Portugal
2014/10/30 - 2015/12/17 Uncovering the External Perspective of a Corporate Brand
Supervisor of Thays de Pimentel Teixeira Menezes
ISCTE-Instituto Universitário de Lisboa, Portugal
2014/10/30 - 2015/12/17 Factors that Influence Users to take Part in Wechat Marketing Activities
Supervisor of Li Junying
ISCTE-Instituto Universitário de Lisboa, Portugal
2014/10/30 - 2015/12/17 A Gestão de Marcas no Setor das Águas Engarrafadas: Perspectiva das Organizações e Visão dos Consumidores
Supervisor of Ana Fátima Vilela Martins
ISCTE-Instituto Universitário de Lisboa, Portugal
2014/10/30 - 2015/09/17 Fueling the Revolution: Social Media's Role in Societal Revolutions
Supervisor of Marta Maria Khomko
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/12/06 - 2015/06/30 An integrated model for measuring country image: personality, cognition, emotion and their impacts on behavioral intentions
Co-supervisor of Carlos Manuel Súcia Búrcio
ISCTE-Instituto Universitário de Lisboa, Portugal
2013/10/30 - 2015/04/16 The impact of green marketing practices on consumer buying decision.
Supervisor of Joana Cristina Gamboia Fonseca
ISCTE-Instituto Universitário de Lisboa, Portugal
2012/09/01 - 2014/12/09 Clube Desportivo Nacional: O valor da marca
Supervisor of João Oliveira Pestana Gomes Jasmins
ISCTE-Instituto Universitário de Lisboa, Portugal
2012/09/01 - 2014/12/01 The Strategic Role of Moocs in Education and its Effects on the Competitive Recovery of Portugal
Supervisor of Miguel Maria dos Santos de Mendonça Belo
ISCTE-Instituto Universitário de Lisboa, Portugal
2012/09/01 - 2013/12/12 Rebranding of People Management Forum
Supervisor of Monika Tormová
ISCTE-Instituto Universitário de Lisboa, Portugal
2010/09/01 - 2013/12/12 Social Commerce: How sould portuguese companies invest in it?
Supervisor of André Neto Rodeia Macedo
ISCTE-Instituto Universitário de Lisboa, Portugal
2012/09/01 - 2013/07/02 Internacionalização da Marca Sporting Clube de Portugal
Supervisor of Gonçalo Viegas e Costa Marques da Silva
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2013/07/02 Selling Hapiness
Supervisor of Ana Sofia Faustino Rodrigues
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/12/11 LEG BAG - How to add value in the world of fashion accessories
Supervisor of Maria Francisca Ilharco de Moura Teixeira Viana
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/12/11 Who is Portugal?
Supervisor of Sara Santos de Jesus
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/12/04 Energy Apllications - Enabling Energy Services
Supervisor of James Robert Woods
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/12/04 A Quebra no Sector da distribuição - Categoria Pescado Fresco
Supervisor of Bernardo Maria Cavaca Gomes Cardoso
ISCTE-Instituto Universitário de Lisboa, Portugal
2008/07/14 - 2012/11/26 Drivers of donation practices: Altruism and religiosity revisited
Co-supervisor of Maria Madalena Eça Guimarães de Abreu
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/07/20 A Pegada Económico-Social dos Sistemas de Inovação em Rede: O caso da Brisa Inovação e Tecnologia
Supervisor of Nuno Filipe Rodrigues Sequeira
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/07/20 A Divulgação da Nacionalidade nas Marcas Portuguesas de Calçado: Valor acrescentado ou valor que inferioriza?
Supervisor of Patrícia Alexandra Vieira Bento
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/07/06 Communication Strategies for NGO: The Rotary Club Case
Supervisor of Susana Mónica da Silva José
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/07/06 Viabilidade da Implementação da marca Jamie Oliver em Portugal
Supervisor of Nuno Miguel Camilo Martins dos Santos
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/06/18 Gastronomia Portuguesa: Um tesouro além fronteiras
Supervisor of Ana Maria Godinho Vicente Pereira Costa
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/06/18 Frequência de ida às Salas de Cinema: A importância dos trailers e das redes sociais
Supervisor of Ana Denise Pereira Sobreiro Martins Maltez
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/06/18 Does the image of a country matter? The case of Portugal and its country of origin effects in the Portuguese footwear industry
Supervisor of Joana Raquel Gomes Correia
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/06/18 How to Reach Moviegoers - Inbound vs. Outbound Tools in Film Marketing
Supervisor of Zita Molnár
ISCTE-Instituto Universitário de Lisboa, Portugal
2010/09/01 - 2012/01/30 Estratégias de Responsabilidade Social e Comércio Justo: Caso Ben & Jerry's
Supervisor of Rita Isabel Ribeiro de Almeida Proença Bilro
ISCTE-Instituto Universitário de Lisboa, Portugal
2011/09/01 - 2012/01/17 Mitigação do Malware para o Desenvolvimento Empresarial em Portugal
Supervisor of Rui Diogo Duarte Mendes Serra
ISCTE-Instituto Universitário de Lisboa, Portugal
2010/09/01 - 2011/06/27 Estudo do Processo de Decisão na Escolha de uma Consultora: O Caso dos Serviços.
Supervisor of Milan Manahar Meggi
ISCTE-Instituto Universitário de Lisboa, Portugal
2010/09/01 - 2011/06/27 Merry Cupcakes: Um plano estratégico para um futuro ainda mais doce.
Supervisor of Ana Raquel Mateus Carrilho
ISCTE-Instituto Universitário de Lisboa, Portugal
2010/09/01 - 2011/06/27 Projecto Estratégico para Voos mais Altos - Escola de salto com vara da FPA.
Supervisor of Rafael Gonçalo da Costa Carvalho Lopes
ISCTE-Instituto Universitário de Lisboa, Portugal
2009/10/30 - 2010/06/07 Análise da Eficácia dos Cartões de Fidelização na Retenção de Clientes na Distribuição Moderna em Portugal.
Supervisor of Ana Maria Mouronho de Almeida
ISCTE-Instituto Universitário de Lisboa, Portugal

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2023/09 - 2024/01 International Marketing Post Graduation Program in Marketing Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2023/09 - 2024/01 Planning and Marketing Innovation Master Degree in Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2022/09 - 2023/01 Planning and Marketing Innovation Master Degree in Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2022/09 - 2023/01 Marketing Management for Executives Master Degree in Applied Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2022/09 - 2023/01 Marketing Management ISCTE-Instituto Universitário de Lisboa, Portugal
2022/09 - 2023/01 International Marketing Post Graduation Program in Marketing Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2022/02 - 2022/07 International Management II ISCTE-Instituto Universitário de Lisboa, Portugal
2021/09 - 2022/01 International Marketing Post Graduation Program in Marketing Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2021/09 - 2022/01 Marketing Management for Executives Master Degree in Applied Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2021/09 - 2022/01 Marketing Management ISCTE-Instituto Universitário de Lisboa, Portugal
2021/09 - 2022/01 Applied Brand Management and Reputation ISCTE-Instituto Universitário de Lisboa, Portugal
2021/09 - 2022/01 Planning and Marketing Innovation Master Degree in Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2020/09 - 2021/01 Marketing Management for Executives Master Degree in Applied Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2020/09 - 2021/01 Planning and Marketing Innovation Master Degree in Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2019/09 - 2020/01 Planning and Marketing Innovation Master Degree in Management (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
Distinctions

Award

2013 Melhor Professor Mestrado de Marketing 2013
2011 Melhor docente de MSc Marketing 2011