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Associate Professor of Marketing, with tenure, at Nova SBE since 15th March 2012. Previously at ISCTE Business School (University Institute of Lisbon). She received her PhD in Marketing from Warwick Business School, England. Carmen's research has been published in journals such as the Journal of Small Business Management, Journal of Business Research, Journal of International Marketing, Industrial Marketing Management and European Journal of Marketing. She is one of the Academic Directors of the Leadership for Impact Center. Current research interests include Organizational Capabilities (Innovation and Learning), Hybrid Org., Social Marketing, and Social Intrapreneurship and Entrepreneurship. Carmen has been in medical leave of absence from December 2014 to November 2015. She was in sabbatical during the academic year of 2018-2019.
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Identification

Personal identification

Full name
Carmen Lages

Citation names

  • Lages, Carmen

Author identifiers

Ciência ID
1D16-7DF8-6A6B
ORCID iD
0000-0002-7791-1457

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Education
Degree Classification
2023/07/12 - 2023/07/13
Concluded
 Carmen Lages (Título de Agregado)
Major in Marketing
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2001
Concluded
 PhD in Industrial and Business Studies (Marketing) (Doctor of Philosophy)
Major in Marketing
Warwick University - Warwick Business School, United Kingdom
"Dimensions of Public Relations Activity: An Exploratory Study" (THESIS/DISSERTATION)
 NA
1995 - 1996
Concluded
 Carmen Lages (Mestrado)
Major in Marketing Communications
Bournemouth University Business School, United Kingdom
1991 - 1995
Concluded
 Carmen Lages (Licenciatura)
Major in Relações Públicas
Instituto Superior da Maia, Portugal
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2012/03/15 - Current Associate Professor (University Teacher) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2001/11/01 - 2012/03/01 Assistant Professor (University Teacher) ISCTE-Instituto Universitário de Lisboa, Portugal
2000 - 2000 Assistant (University Teacher) Instituto Universitário da Maia Departamento de Ciências Empresariais, Portugal
Projects

Contract

Designation Funders
2021 - Current Choosing a business model in the social entrepreneurship context: typology of current practices and the influence of the social entrepreneur’s background
EXPL/EGE-OGE/1563/2021
Principal investigator
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
 Fundação para a Ciência e a Tecnologia
Ongoing
2011/02 - 2014/01 Organizational Abuse and Ethical Behavior in the Working Place
Provided by PTCRIS: 109925
Researcher
Fundação para a Ciência e a Tecnologia, I.P.
2008/01/01 - 2011/06/30 Linking Business-to-Business Relationship Management Inputs with Financial and Objective Outcomes
PTDC/GES/70167/2006
Researcher
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal

Instituto de Arte Design e Empresa Universitário Unidade de Investigação em Design e Comunicação, Portugal
Fundação para a Ciência e a Tecnologia
Concluded
Outputs

Publications

Book chapter
  1. Lages, Carmen. "Push Motivations for Tourism Mountain Destinations". In Marketing Innovations for Sustainable Destinations, 92-101. Oxford, United Kingdom: Goodfellow Publishers, 2009.
    Published
Conference paper
  1. Marques, Joana; Rosado-Pinto, Patrícia; Mourão, António José Freire; Oliveira, Filipe Alexandre Ferreira Tiago de; Fino, Maria Helena Silva; Catarino, Maria Isabel; Xufre, Patrícia; et al. "O projeto Desenvolvimento de Competências de Coordenação Pedagógica da Universidade Nova de Lisboa". 2019.
  2. Ralitza Nikolaeva; Anna Dudik; Carmen Lages. "Implementing an inaugural sustainability reporting process". 2017.
    10.1007/978-3-319-68750-6_15
Journal article
  1. Lancastre, Filipa; Lages, Carmen; Santos, Filipe. "Social Entrepreneurship as a Family Resemblance Concept with Distinct Ethical Views". Journal of Business Ethics (2023): 1-22. http://dx.doi.org/10.1007/s10551-023-05468-z.
    Published • 10.1007/s10551-023-05468-z
  2. Bicho, Marta; Nikolaeva, Ralitza; Lages, Carmen. "Complementary and Alternative Medicine legitimation efforts in a hostile environment: The case of Portugal". Sociology of Health & Illness 45 4 (2023): 890-913. http://dx.doi.org/10.1111/1467-9566.13625.
    10.1111/1467-9566.13625
  3. Bicho, Marta; Nikolaeva, Ralitza; Ferreira, Fernando A. F.; Lages, Carmen. "Perceived success of hybrid microorganizations in a contested category". Journal of Small Business Management 60 4 (2022): 859-891. http://dx.doi.org/10.1080/00472778.2020.1740536.
    10.1080/00472778.2020.1740536
  4. Dias, José António; Dias, José G.; Lages, Carmen. "Can negative characters in soap operas be positive for product placement?". Journal of Business Research 71 (2017): 125-132. http://dx.doi.org/10.1016/j.jbusres.2016.10.010.
    10.1016/j.jbusres.2016.10.010
  5. Lisboa, Ana; Skarmeas, Dionysis; Lages, Carmen. "Export market exploitation and exploration and performance: Linear, moderated, complementary and non-linear effects". International Marketing Review 30 3 (2013): 211-230. http://dx.doi.org/10.1108/02651331311321972.
    10.1108/02651331311321972
  6. da Silveira, Catherine; Lages, Carmen; Simões, Cláudia. "Reconceptualizing brand identity in a dynamic environment". Journal of Business Research 66 1 (2013): 28-36. http://dx.doi.org/10.1016/j.jbusres.2011.07.020.
    10.1016/j.jbusres.2011.07.020
  7. Lisboa, Ana; Skarmeas, Dionysis; Lages, Carmen. "Innovative capabilities: Their drivers and effects on current and future performance". Journal of Business Research 64 11 (2011): 1157-1161. http://dx.doi.org/10.1016/j.jbusres.2011.06.015.
    10.1016/j.jbusres.2011.06.015
  8. Hortinha, Paula; Lages, Carmen; Lages, Luis Filipe. "The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance". Journal of International Marketing 19 3 (2011): 36-58. http://dx.doi.org/10.1509/jimk.19.3.36.
    10.1509/jimk.19.3.36
  9. Lisboa, A.; Skarmeas, D.; Lages, C.. "Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach". Industrial Marketing Management 40 8 (2011): 1274-1284. http://www.scopus.com/inward/record.url?eid=2-s2.0-82955249256&partnerID=MN8TOARS.
    10.1016/j.indmarman.2011.10.013
  10. Lages, Luis Filipe; Lancastre, Andrew; Lages, Carmen. "The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice". Industrial Marketing Management 37 6 (2008): 686-697. http://dx.doi.org/10.1016/j.indmarman.2007.05.008.
    10.1016/j.indmarman.2007.05.008
  11. Lages, Luis Filipe; Lages, Carmen; Lages, Cristiana Raquel. "European Managers' Perspective on Export Performance Determinants". Journal of Euromarketing 15 2 (2006): 75-92. http://dx.doi.org/10.1300/j037v15n02_05.
    10.1300/j037v15n02_05
  12. Lages, Luis Filipe; Lages, Carmen; Lages, Cristiana Raquel. "Bringing Export Performance Metrics into Annual Reports: The APEV Scale and the PERFEX Scorecard". Journal of International Marketing 13 3 (2005): 79-104. http://dx.doi.org/10.1509/jimk.13.3.79.
    10.1509/jimk.13.3.79
  13. Lages, Carmen; Lages, Cristiana Raquel; Lages, Luis Filipe. "The RELQUAL scale: a measure of relationship quality in export market ventures". Journal of Business Research 58 8 (2005): 1040-1048. http://dx.doi.org/10.1016/j.jbusres.2004.03.001.
    10.1016/j.jbusres.2004.03.001
  14. Lages, Carmen; Filipe Lages, Luis. "Antecedents of managerial public relations: a structural model examination". European Journal of Marketing 39 1/2 (2005): 110-128. http://dx.doi.org/10.1108/03090560510572043.
    10.1108/03090560510572043
  15. Lages, Carmen; Simkin, Lyndon. "The dynamics of public relations". European Journal of Marketing 37 1/2 (2003): 298-328. http://dx.doi.org/10.1108/03090560310453325.
    10.1108/03090560310453325
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2008 - 2012 Perceived determinants of the managerial effectiveness of performance measurement in Municipalities
Supervisor
 Management (Marketing) (PhD)
ISCTE Business School, Portugal
2006 - 2010 Dynamic Capabilities in International Markets: Their Antecedents and Current and Future Performance Outcomes
Co-supervisor
 Management (Marketing) (PhD)
ISCTE Business School, Portugal
2006 - 2010 The Relative Impact of Customer and Technology Orientations on Innovation and Export Performance
Co-supervisor
 Management (Marketing) (PhD)
ISCTE Business School, Portugal

Committee member

Activity description
Role 		Institution / Organization
2022/03 - Current Research Ethics Committee
Member
2016 - Current PhD in Management Committee at Nova SBE.
Member
 Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014 - 2018 Academic Director of the Bachelor in Management at Nova SBE.
Director
 Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2014 - 2018 Bachelors Academic Committee at Nova SBE.
Member
 Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2007 - 2010 Pedagogic Council at Management School of ISCTE Business School.
Member
 ISCTE-Instituto Universitário de Lisboa Escola de Ciências Sociais e Humanas, Portugal
2006 - 2008 Doctoral Program in Management with Specialization in Marketing of Instituto Universitário de Lisboa - ISCTE Business School.
Director
 ISCTE Business School, Portugal
2006 - 2008 Executive Board of MRC – Management Research Centre (currently BRU) of IBS- ISCTE Business School.
Member
Distinctions

Award

2004 Financial Prizes for Scientific Merit
ISCTE Business School, Portugal
2001 Post-Doctoral Scholarship
Fundação para a Ciência e a Tecnologia, Portugal
1996 Doctoral Scholarship
Fundação para a Ciência e a Tecnologia, Portugal