Carlos Manuel Pinto Monteiro holds a Master's degree in Marketing Management from the Portuguese Institute of Marketing Administration and a Bachelor's degree in Social Communication from the School of Journalism in Porto. He is currently pursuing a PhD in Marketing and Strategy at the University of Minho, focusing on consumer psychology, artificial intelligence, privacy and personalization. Assistant Professor at the Portuguese Institute of Marketing Administration - Porto, where he teaches courses in research methodology and consumer economics. In his Curriculum Vitae, the terms most frequently used to contextualize his scientific, technological, and artistic contributions include Customer Centricity, Work Engagement, Generational Differences, Work Values, and Workplace Contextual Factors. His academic domain/area is Social Sciences: Economics and Management.