| Conference paper |
- Barros, Teresa; Martins, F. Vitorino; Barandas, Hortensia Gouveia; Machado, J. C.; Martins, Francisco Vitorino; Barandas-Karl,
Hortênsia; Machado, Joana César. "Corporate brand identity in higher education: a relational perspective". 2013.
- Barros, António; Barandas, Hortênsia; Pires, Paulo Alexandre Botelho Rodrigues. "Export performance: the influence of relational
and strategic decisions, na artificial neural networks approach.". 2013.
- Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia. "Corporate brand identity management in a technological
faculty – how brand relationships influence students and companies reputations". 2012.
- Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia. "Corporate brand identity management – proposal of
a new framework". 2011.
- Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia. "Identity – towards a conceptualization". 2009.
- Oliveira, Manuel Au-Yong; Ferreira, João José Pinto; Barandas, Hortênsia. "Innovation and entrepreneurship: What professors
from leading universities say". 2008.
10.1007/978-0-387-09492-2_38
- Oliveira, Manuel Au-Yong; Barandas, Hortênsia; Barros, António. "What do innovators do to succeed? A case study of Sage plc".
2007.
- Barros, António; Oliveira, Manuel Au-Yong; Barandas, Hortênsia. "The cultural determinants of international business loyalty:
a case study of Japanese and Portuguese firms". 2006.
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| Journal article |
- Francisco Vitorino Martins; Hortênsia Gouveia Barandas; Isabel Cristina Martins Antunes. "Subsidiary strategy and managers'
perceptions of distance to foreign markets". (2019): https://hdl.handle.net/10216/125464.
10.1108/RIBS-01-2019-0007
- Teresa Barros; F. Vitorino Martins; Hortênsia Gouveia Barandas. "Corporate brand identity measurement - an application to
the services sector". (2016): https://hdl.handle.net/10216/125447.
- João Carvalho Santos; Hortênsia Karl Barandas; Francisco Vitorino Martins. "Diferentes abordagens conceptuais sobre a internacionalização
das empresas : uma revisão bibliográfica". (2015): https://hdl.handle.net/10216/125429.
10.5585/ijsm.v14i4.2263
- Antunes, Isabel Cristina Martins; Barandas-Karl, Hortênsia; Martins, Francisco Vitorino; karl, Hortênsia Barandas. "O impacto
da distância entre países na estratégia de marketing internacional: o caso das empresas subsidiárias portuguesas em Espanha".
(2013): http://hdl.handle.net/10400.22/4777.
- Barros, António; Barandas, Hortênsia; Pires, Paulo Alexandre Botelho Rodrigues. "Applying artificial neural networks to evaluate
export performance: a relational approach.". (2013): http://hdl.handle.net/11328/417.
- Antunes, Isabel Cristina Martins; Barandas-Karl, Hortênsia; Martins, Francisco Vitorino. "The impact of national cultures
on international marketing strategy and subsidiary performance of portuguese SME’s". (2013): http://hdl.handle.net/10400.22/4779.
- Oliveira, Manuel Au-Yong; Barandas, Hortênsia; Ferreira, João José Pinto. "O Método Lead User para o desenvolvimento de produtos".
(2009): http://hdl.handle.net/10773/7108.
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