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Rui Mendonça-Pedro holds a PhD in Tourism with a major in Management and Marketing from the Faculty of Economics of the University of Algarve. Currently, he is an invited Adjunct Professor at the SCHOOL OF MANAGEMENT, HOSPITALITY AND TOURISM, University of Algarve, Faro, Portugal. Rui is a collaborator research member of the Research Centre for Tourism, Sustainability and Well-being (CinTurs), University of Algarve, Faro, Portugal. Rui's doctoral thesis developed a SEMs model (Senses, Emotions, and Memories) in the context of Tourism-Neurosciences-Psychology. The SEMs model allowed to reinforce the understanding, design, management, and to implement the tourism experience more effectively, in terms of experiential stage planning and acting, namely, the sensory attributes that allow a tourist to feel and perceive an experience, to activate and evoke emotions and inscribe memories. His main research areas are: Sensory, Emotional and Memorable Consumer Experience; Tourist Experience Modelling and Design; Tourist Experience Management; Destination Marketing and Management; Tourist¿s Behaviours Trends.
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Identification

Personal identification

Full name
Rui Manuel Mendonça Pedro

Citation names

  • Mendonça-Pedro, Rui
  • Pedro, Rui

Author identifiers

Ciência ID
1B10-4E36-E870
ORCID iD
0000-0002-3240-2528

Email addresses

  • ruimendonca.pedro@gmail.com (Professional)
  • rmpedro@ualg.pt (Professional)
  • ruipedro26@sapo.pt (Personal)

Addresses

  • Research Center for Tourism, Sustainability and Well-being (CinTurs), Faculty of Economics, Campus de Gambelas, Edifício 9, 8005-139, Faro, Faro, Portugal (Professional)
  • Escola Superior de Gestão, Hotelaria e Turismo - Universidade do Algarve, Campus da Penha, 8005-139, Faro, Faro, Portugal (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management
  • Social Sciences - Sociology
  • Social Sciences - Economic and Social Geography
  • Medical and Health Sciences - Health Sciences - Sport and Fitness Sciences

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Advanced (C1) Upper intermediate (B2) Advanced (C1) Upper intermediate (B2)
Education
Degree Classification
2023/06/06
Concluded
 The impact of the ChatGPT in Hospitality Industry (Outros)
Major in Management and Marketing
KIPT- Knowledge to Innovate Professions in Tourism, Portugal
2023 - 2023/06/02
Concluded
 Visual Methods in Tourism Research - From Traditional Visuals to Big Data (Outros)
Major in Management and Marketing
Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal
2023/05/25
Concluded
 ChatGPT- Impact of CHAT GPT on Research and Education (Outros)
Major in Education and Teaching
KIPT- Knowledge to Innovate Professions in Tourism, Portugal
2023/02/08
Concluded
 Utilização do Moodle- Ideias e Sugestões para Aumentar a Participação de Alunos nas Unidades Curriculares (Outros)
Major in Education and Training
Jornadas Interinstitucionais de Desenvolvimento Pedagógico, Portugal
2023/02/07
Concluded
 Educação facilitada por ferramentas digitais em ambiente PBL (Outros)
Major in Education and Training
Jornadas Interinstitucionais de Desenvolvimento Pedagógico, Portugal
2022/09/16
Concluded
 Gamificação na Aprendizagem (Outros)
Major in Education and Training
Jornadas Interinstitucionais de Desenvolvimento Pedagógico, Portugal
2022/09/13
Concluded
 Elaboração de desenhos, esquemas, mapas, numa lógica de comunicação visual para construção de RESUMOS GRÁFICOS- Graphical Abstracts (Outros)
Major in Education and Training
Jornadas Interinstitucionais de Desenvolvimento Pedagógico, Portugal
2022/04/13
Concluded
 Dia Aberto- Fazer+ (Outros)
Major in R&I
Instituto Lusófono de Investigação e Desenvolvimento, Portugal
2022/03/18
Concluded
 Dia Aberto- Horizon Europa (Outros)
Major in R&I
Instituto Lusófono de Investigação e Desenvolvimento, Portugal
2021/12/16
Concluded
 IPDT Tourism Conference 2021- Contributos para uma agenda estratégica para o turismo e Barómetro do Turismo- desafios e oportunidades para Horizonte 2022 (Outros)
Major in R&I
IPDT, Portugal
2015/09 - 2020/05
Concluded
 Ph.D. in Tourism (Doutoramento)
Major in Tourism experience Marketing and Management
Universidade do Algarve Faculdade de Economia, Portugal
"Senses, Emotions and Memories in Tourism" (THESIS/DISSERTATION)
 Very Good with Praise and Distinction
2020/02/03 - 2020/03/13
Concluded
 Introduction to Consumer Neuroscience & Neuromarketing (Outros)
Copenhagen Business School, Denmark

Coursera - Online free Courses, United States
2019/10/03
Concluded
 Marketing Experiment Methods: Eye Tracking Methodology and Double Language Labelling Context (Outros)
Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal

Technische Universität Dortmund, Germany
2019/06/17 - 2019/08/16
Concluded
 Introduction to Neuroeconomics: How the Brain makes Decisions (Outros)
Saint Petersburg State University - National Research University Higher School of Economics, Russia

Coursera - Online free Courses, United States
2019/06/26
Concluded
 Short Course of New General Data Protection Regulation – GDPR (Outros)
Major in Short Course of New General Data Protection Regulation – GDPR
Min Leach - Propriedades e Turismo Lda., Portugal
2019/02/14 - 2019/02/15
Concluded
 NVivo 12 Plus – Principles and Perspectives: Support to Literature Review (Outros)
University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2018/12/13 - 2018/12/14
Concluded
 Statistics Analysis with Software SPSS Statistics (Outros)
University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs), Portugal
2018/10/25 - 2018/11/23
Concluded
 Digital Marketing Data Analysis (Outros)
University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs), Portugal

Grades Training Company , Portugal
2018/07/12 - 2018/07/13
Concluded
 Qualitative Data Analysis with Software Nvivo 12 (Outros)
Grades Training Company , Portugal

Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal
2012/09 - 2014/06
Concluded
 M.Sc. Master in Exercise & Health (Mestrado)
Major in Exercise & Health
Instituto Superior Dom Afonso III, Portugal
"Gait Biomechanics Analyses - Gait kinematic analyses with body overcharge and speed effect" (THESIS/DISSERTATION)
 Very Good (17 Valores)
2012/12/11 - 2012/12/13
Concluded
 Professional Qualification in Customer Service & Support (Outros)
Min Leach - Propriedades e Turismo Lda., Portugal
1999/10 - 2005/06
Concluded
 Licentiate Degree in Sports Science and Physical Education (Licenciatura)
Major in Licentiate in High Performance Training
Universidade do Porto Faculdade de Desporto, Portugal
"Visual Cue and Visual Perceptions in the Decision-Making of the Football Goalkeeper's facing the Penalty Kick" (THESIS/DISSERTATION)
 13 Valores
2003/10 - 2004/02
Concluded
 Professional Qualification in Quality Management System ISO 9001: 2000 (Outros)
Associação Comercial do Porto, Portugal

Associação Empresarial de Portugal, Portugal
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2022/09/01 - Current Invited Adjunct Teacher (Polytechnic Teacher) Universidade do Algarve - Campus de Portimão, Portugal
Universidade do Algarve Escola Superior de Gestão Hotelaria e Turismo, Portugal
2021/10/01 - 2023/08/30 Assistant Professor (University Teacher) Instituto Superior Manuel Teixeira Gomes, Portugal
Universidade Lusófona, Portugal
2020/10/01 - 2021/09/30 Adjunct Teacher (Polytechnic Teacher) Instituto Superior de Administração e Línguas, Portugal

Others

Category
Host institution 		Employer
2020/06/01 - Current Collaborator Research Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal
Universidade do Algarve Faculdade de Economia, Portugal
2017/12/02 - 2020/05/31 Research Member as a Phd Student Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal
Universidade do Algarve Faculdade de Economia, Portugal
Projects

Contract

Designation Funders
2023/02/03 - Current Blended Intensive Program - Architecture and Tourism: The Invisible Networks
2022-1-PT01KA131-HED-000061040
Researcher
Ongoing
Outputs

Publications

Book
  1. Mendonça-Pedro, Rui; Portugal, Miguel Nuno. Corresponding author: Mendonça-Pedro, Rui. Comunidades Sustentáveis: Projeto Turístico Aplicado às Aldeias do Barrocal Algarvio. Portimão: Instituto Superior Manuel Teixeira Gomes. 2023.
    In press
Book chapter
  1. Mendonça-Pedro, Rui; Portugal, Miguel Nuno. Corresponding author: Mendonça-Pedro, Rui. "Sustainable Communities in Algarve". In Case Studies in Innovation & Entrepreneurship in Tourism, edited by Correia, Antónia; Portugal, Miguel Nuno; Lopes, José Dias. London: SAGE, 2023.
    In press
  2. Rui Mendonça-Pedro; Cristina Valente-Pedro. "Elements to Design an Active Sports Tourism Experience and a Nature-Based Tourism Experience". In The Role of Sensorial, Emotional, and Memorable Models, 271-293. Pennsylvania, United States: IGI Glogal, 2023.
    Published • 10.4018/978-1-6684-6919-4.ch014
  3. Pedro, R. M.. "Sentidos, emoções e memórias em turismo". In Doutoramentos e Mestrados da Universidade do Algarve - Livro de Resumos 2019-2020, edited by Jesus, Saul, 63-71. Faro: Universidade do Algarve Editora, 2022.
    Published • 10.34623/yt8w-7951
  4. Mendonça-Pedro, Rui; Valente-Pedro, Cristina. "Mapping the Cultural Tourism Experience". In Role of Senses, Emotions, and Memories in Cultural and Heritage Experiences and Gastronomic Experiences, edited by Ribeiro de Almeida, Cláudia; Martins, João Carlos; Gonçalves, Alexandra; Quinteiro, Sílvia; Gasparini, Maria Laura, 156-186. Pennsylvania, United States: IGI Global, 2022.
    Published • 10.4018/978-1-7998-9217-5.ch008
  5. Pedro, Rui Mendonça; Mendes, Julio; Matos, Nelson de; Ascenção, Mário Passos. "A Conceptualization of the Senses, Emotions, and Memories in Memorable Tourism Experiences". In Handbook of Research on Resident and Tourist Perspectives on Travel Destinations, edited by Pinto, Patrícia; Guerreiro, Manuela, 208-231. Pennsylvania, United States: IGI Global, 2020.
    10.4018/978-1-7998-3156-3.ch010
Conference abstract
  1. Pedro, Rui Mendonça (1B10-4E36-E870); Mendes, Júlio; Matos, Nelson; Ascenção, Mário; Pinto, Patrícia. "Mapping the Memorable Tourism Experience through the SEM's Model". Paper presented in t-Forum 2020 – Breaking Old Barriers for a New World: Mobilizing Tourism Intelligence to Survive, Loulé, 2020.
    Accepted
  2. Pedro, Rui M.; Mendes, Júlio; Matos, Nelson. "Senses, Emotions and Memories in Tourism Experience: A Review". Paper presented in TURHIST 2019 – III International Conference Tourism & History, Faro, 2019.
    Published
  3. Pedro, Rui M.; Pedro, Cristina. "A SPA Classification for Portuguese Hotel Units to Promote the Equality in Supply - A Marketing Strategy for Service and SPA Design". Paper presented in International Congress on Marketing and Design – Intersections and Challenges, Book of Abstracts, Faro, 2016.
    Published
  4. Pedro, Rui M.; Garganta, Júlio. "Visual Perceptions in the Decision-Making of the Football Goalkeeper’s facing the Penalty Kick". Paper presented in 1st International Congress of Sports Games, Porto, 2007.
    Published
  5. Pedro, Rui M.; Garganta, Júlio. "Visual Cue and Visual Perceptions in the Decision-Making of the Football Goalkeeper's facing the Penalty Kick". Paper presented in V Seminar of Beginner Scientific Research, Porto, 2006.
    Published
Conference paper
  1. Pedro, Rui M.; Pedro, Cristina V.; Neves, Paulo. "The Classification of Spas as a Management Tool for Service and Design". Paper presented in TMS Algarve 2018 – Proceedings of the Tourism & Management Studies International Conference, Olhão, 2018.
    Published
  2. Pedro, Rui M.; Faro, Ana. "Open-Source Technology to Teach Biomechanics". Paper presented in International Congress of Physical Education and Sports, Oradea, 2014.
    Published
Journal article
  1. Mendonça-Pedro, Rui; Mendes, Júlio da Costa; Nelson deMatos; Ascenção, Mário Passos; Pinto, Patrícia. "How Tourists Perceive, Create and Encode the Memorable Tourism Experience". Journal of Spatial and Organizational Dynamics 9 4 (2021): 296-325. https://www.jsod-cieo.net/journal/index.php/jsod/article/view/296.
    Open access • Published
  2. Pedro, Rui; Pedro, Cristina. "Classificação de Spa Uma Estratégia de Gestão para a Indústria de Spa em Portugal". e3 7 1 (2021): 147-161. http://dx.doi.org/10.29073/e3.v7i1.417.
    Published • 10.29073/e3.v7i1.417
  3. Pedro, Rui Manuel Mendonça; Mendes, Júlio da Costa; Ascenção, Mário Passos; Nelson deMatos. "Senses, Emotions and Memories in Tourism Experience: A Review". Revista Rosa dos Ventos - Turismo e Hospitalidade 13 2 (2021): 538-563. http://dx.doi.org/10.18226/21789061.v13i2p538.
    Open access • Published • 10.18226/21789061.v13i2p538
  4. Pedro, Rui M.; Faro, Ana. "Use of Open-Source Technology to Teach Biomechanics". Annals of the University of Oradea, Faculty of Physical Education and Sports XXVI 26613-83 (2016): 18-24. http://www.fefsoradea.ro/Fascicula_Educatie_Fizica_si_Sport/2016/3.FEFS_2016_Faro.pdf.
    Open access • Published
  5. Pedro, Rui M.; Sobral, Francisco; Faro, Ana. "Gait Biomechanics Analyses: Gait kinematic analyses with body overcharge and speed effect". INUAF STUDIA – Scientific e-Journal 17 (2014):
    Open access • Published
  6. Pedro, Rui M.; Garganta, Júlio. "Visual Perception in the Decision-Making of the Football Goalkeeper’s facing the Penalty Kick". Revista Portuguesa de Ciências do Desporto 7 1 (2007): 76-77. https://rpcd.fade.up.pt/entradaPT.html.
    Published
Thesis / Dissertation
  1. Pedro, Rui M.. "Senses, Emotions and Memories in Tourism". PhD, Universidade do Algarve Faculdade de Economia, 2020. http://hdl.handle.net/10400.1/15241.
  2. Pedro, Rui M.. "Estudo Biomecânico da Marcha - Análise Cinemática da Marcha com efeito da Sobrecarga Ponderal e da Velocidade de Deslocamento". Master, Instituto Superior Dom Afonso III, 2014.
  3. Pedro, Rui M.. "Percepção do Foco Visual e dos Referentes Visuais na Tomada de Decisão e Antecipação do Guarda-redes de Futebol face ao Marcador do Penalti". Degree, Universidade do Porto Faculdade de Desporto, 2005.
Activities

Event organisation

Event name
Type of event (Role) 		Institution / Organization
2023/03/15 - 2023/06/15 2nd Edition - Algarve Sustainable Communities - Tourism Project applied to Algarve Villages, namely, Alferce - Monchique, Budens - Vila do Bispo, Cachopo - Tavira, Mexilhoeira Grande - Portimão, and Burgau - Vila do Bispo. (2023/03/15 - 2023/06/15)
Exhibition (Co-organisor)
 Instituto Superior Manuel Teixeira Gomes, Portugal
2023/03/05 - 2023/06/15 O Projeto Comunidades Sustentáveis oferece um olhar interdisciplinar e transdisciplinar sobre a realidades dos territórios de baixa densidade. Neste projeto, onde o conceito de comunidade está bem presente, reúnem-se contributos de várias unidades curriculares, ciclos de estudos e docentes, num modelo de análise que assenta em três grandes grupos do saber: espaço, social e económico. O projeto, COMUNIDADES SUSTENTÁVEIS, congrega 9 CE do ISMAT, 16 UCs, 32 professores, mais de 103 alunos, 4 Escolas parceiras e 4 Municípios. (2023/03/05 - 2023/06/15)
Exhibition (Co-organisor)
 Instituto Superior Manuel Teixeira Gomes, Portugal

Escola de Hotelaria e Turismo do Algarve, Portugal

Escola de Hotelaria e Turismo de Portimão, Portugal

Escola de Hotelaria e Turismo de VRS António, Portugal

DUAL- Câmara do Comércio e Indústria Luso-Alemã, Portugal
2022/03/04 - 2022/06/17 Algarve Sustainable Communities - Tourism Project applied to Algarve Villages, namely, Alferce - Monchique, Budens - Vila do Bispo, Cachopo - Tavira, Mexilhoeira Grande - Portimão, and Burgau - Vila do Bispo. (2021/11/01 - 2022/07/03)
Exhibition (Co-organisor)
 Instituto Superior Manuel Teixeira Gomes, Portugal

Universidade Lusófona, Portugal

Escola de Hotelaria e Turismo de Portimão, Portugal

Escola de Hotelaria e Turismo do Algarve, Portugal

Escola de Hotelaria e Turismo de VRS António, Portugal
2021/04/13 - 2021/08/31 Co-organisor of the 1st Congress Luso-Brasileiro of Management and Compliance (2021/08/11 - 2021/08/12)
Congress (Co-organisor)
 ISAL - Higher Institute of Administration and Languages / Instituto Superior de Administração e Línguas , Portugal

Instituto Ibero-americano de Compliance, Brazil

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2021/02/04 - 2021/02/05 Session Moderator
Conference
 Think+ 2021 - International Conference on Management, Hospitality and tourism: a multilevel approach
ISAL - Higher Institute of Administration and Languages / Instituto Superior de Administração e Línguas , Portugal

Committee member

Activity description
Role 		Institution / Organization
2023/03 - Current Masters in Management and Innovation in Tourism and Hospitality
Director
 Instituto Superior Manuel Teixeira Gomes, Portugal
2020/12/03 - Current Members of the Scientific-Technical Board
Member
 ISAL - Higher Institute of Administration and Languages / Instituto Superior de Administração e Línguas , Portugal

Conference scientific committee

Conference name Conference host
2023/09/06 - 2023/09/08 9th Advances in Tourism Marketing Conference (ATMC) Bordeaux - France
2022/09/06 - 2022/09/10 RESNET' 22: 2nd Tourism and Hospitality Networking Conference Istanbul- Turkey
2021/05/01 - 2021/08/12 1º Congresso Luso -Brasileiro de Gestão e Conformidade ISAL - Instituto Superior de Administração e Línguas
2020/11/01 - 2021/02/05 Think+ 2021 - International Conference on Management, Hospitality and tourism: a multilevel approach ISAL - Instituto Superior de Administração e Línguas

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2023/05/30 - 2023/07/21 Candidatura ao programa FAZER+: Programa de Apoio à Ciência e Inovação, especificamente, ao prémio para a Melhor Prática Pedagógica Inovadora, com o projeto COMUNIDADES SUSTENTÁVEIS. Licenciatura em Gestão do Turismo (Outros) Instituto Lusófono de Investigação e Desenvolvimento, Portugal

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2019/12/06 - Current Invited Reviewer for IGI Global - International Publisher of Information Science and Technology Research
Evaluator
 IGI Global, United States

Journal scientific committee

Journal title (ISSN) Publisher
2021/06/04 - Current e3 - Revista de Economia, Empresas e Empreendedores da CPLP Ponteditora
2021/04/04 - Current Journal of Tourism and Hospitality Management David Publishing Company
Distinctions

Award

2012 Award of merit and exceptional achievement with Masters Thesis
Governo da República Portuguesa Ministério da Ciência Tecnologia e Ensino Superior, Portugal