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Marta Materska-Samek, a Ph.D. holder from Jagiellonian University, has excelled in international project leadership, particularly in film and creative industries. From 2006 to 2014, she managed the Cinema Development Foundation, overseeing digitalization projects like the Malopolska Network of Digital Cinemas. Affiliated with Jagiellonian University's Department of Management, Media Economics, and Advertising since 2016, Marta co-authored and managed the "ErasmusXR" project (2020-2023), recognized as 'good practice' and nominated to EDUInspiration Award by the National Agency of the Erasmus+ program. Since 2020, she has contributed to developing the EIT Knowledge and Innovation Community for creative sectors within University Alliance Una Europa. During EIT Culture & Creativity's startup phase (2022-2023), she served as Interim Education Director. Marta actively participates in Horizon Europe projects like PACESETTERS and IMPULSE. She is a guest researcher at Lusofona University in the CRESCINE project, focusing on enhancing the international competitiveness of small European film markets. As Chairwoman of the Working Group for National Smart Specialization - Creative Industries at the Polish Ministry of Development and Technology, she shapes policies in the creative sector.
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Identification

Personal identification

Full name
Marta Materska-Samek

Citation names

  • Materska-Samek, Marta

Author identifiers

Ciência ID
1516-D9C9-9E1C
ORCID iD
0000-0002-4432-0933
Google Scholar ID
https://scholar.google.com/citations?user=eOr_KbwAAAAJ

Email addresses

  • marta.materska-samek@ulusofona.pt (Professional)

Websites

Knowledge fields

  • Social Sciences - Media and Communications
  • Humanities - Arts - Studies on Film, Radio and Television
  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
Polish (Mother tongue)
English Advanced (C1) Proficiency (C2) Advanced (C1) Advanced (C1) Advanced (C1)
French Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Portuguese Beginner (A1) Upper intermediate (B2) Beginner (A1) Elementary (A2) Elementary (A2)
Education
Degree Classification
2016/09/07
Concluded
 Doctoral studies (Doktor (PhD))
Uniwersytet Jagiellonski w Krakowie, Poland
"Strategiczne aspekty zarzadzania procesem cyfryzacji kin. Studium przypadku - Polska / Strategic aspects of managing the process of digitization of cinemas. Case Study - Poland" (THESIS/DISSERTATION)
2002/10/01 - 2005/07/22
Concluded
 Culture management (Master)
Uniwersytet Jagiellonski w Krakowie, Poland
"Film co-production support mechanism on the example of the Council of Europe's Fund: Eurimages" (THESIS/DISSERTATION)
Affiliation

Science

Category
Host institution 		Employer
2023/07/01 - Current Visiting Researcher (Research) Ensino Lusófona, Portugal
Universidade Lusofona Centre for Research in Applied Communication, Culture, and New Technologies (CICANT), Portugal
2020/03/01 - Current Principal Investigator (Research) Uniwersytet Jagiellonski w Krakowie, Poland
Uniwersytet Jagiellonski w Krakowie, Poland
Projects

Grant

Designation Funders
2024/10/01 - Current Rynek filmowy w czasach cyfrowej, zielonej i spolecznej transformacji – modele zmiany / The film market under digital, green and just transformation – models of change
FENG.02.07-IP.05-0212/23
Principal investigator
Fundacja na rzecz Nauki Polskiej, Poland
 Fundacja na rzecz Nauki Polskiej
Ongoing
2024/03/01 - Current PACESETTERS: POWERING ARTISTIC AND CULTURAL ENTREPRENEURSHIP TO DRIVE THE CLIMATE TRANSITION
HORIZON-CL2-2023-HERITAGE-01 -02-101132610
Co-Principal Investigator (Co-PI)
Norges teknisk-naturvitenskapelige universitet, Norway
 European Commission
Ongoing
2024/02/01 - Current IMPULSE: IMmersive digitisation: uPcycling cULtural heritage towards new reviving StratEgies
HORIZON-CL2-2023-HERITAGE-01-03 -101132704
Co-Principal Investigator (Co-PI)
Uniwersytet Jagiellonski w Krakowie, Poland
 European Commission
Ongoing
2023/07/01 - Current CRESCINE - INCREASING THE INTERNATIONAL COMPETITIVENESS OF THE FILM INDUSTRY IN SMALL EUROPEAN MARKETS
HORIZON-CL2-2022-HERITAGE-01-06-101094988
Invited Scientist Fellow
Ensino Lusófona, Portugal
 European Commission
Ongoing
2022/09/01 - 2025/08/31 GEM: Green Education in Media
2022-1-DE01-KA220-HED-000088645
Co-Principal Investigator (Co-PI)
Filmuniversität Babelsberg KONRAD WOLF, Germany
 Deutscher Akademischer Austauschdienst
Ongoing
2022/10/01 - 2023/12/31 EIT Culture & Creativity - SUGA
HORIZON-EIT-2022-KIC-STARTUP- EIT CCSI SUGA —101112064
Science and Technology Management Fellow
Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung eV, Germany
 European Institute of Innovation & Technology
Concluded
2019/04/01 - 2023/09/30 COST Action CA18136: European Forum for Advanced Practices (EFAP)
COST 117/18
STSM Coordinator / WG member
Norges teknisk-naturvitenskapelige universitet, Norway
 European Cooperation in Science and Technology
Concluded
2021/06/01 - 2023/04/30 Dostepnosc kin dla grup defaworyzowanych / Accessibility of the cinema
DUK.50.24539.2021
Co-Principal Investigator (Co-PI)
Polski Instytut Sztuki Filmowej / Polish Film Institute, Poland
 Polski Instytut Sztuki Filmowej / Polish Film Institute
Concluded
2021/05/01 - 2023/04/30 Experience and immersive technologies - from creative practice to educational theory
2020-1-PL01-KA226-HE-095891
Co-Principal Investigator (Co-PI)
Uniwersytet Jagiellonski w Krakowie, Poland

Panstwowa Wyzsza Szkola Filmowa Telewizyjna i Teatralna im Leona Schillera w Lodzi, Poland

University of Malta, Malta

Ethniko kai Kapodistriako Panepistemio Athenon, Greece
Fundacja Rozwoju Systemu Edukacji
Concluded
2020/01/01 - 2022/12/31 Metody badania filmów dla dzieci / Film for children - research methods
DUK.50.21481.2019
Co-Principal Investigator (Co-PI)
Polski Instytut Sztuki Filmowej / Polish Film Institute, Poland
 Polski Instytut Sztuki Filmowej / Polish Film Institute
Concluded
Outputs

Publications

Book
  1. Materska-Samek, Marta; Kotlinska,Malgorzata; Hapek Monika. Corresponding author: Materska-Samek, Marta. Dostepnosc kina dla osób ze specjalnymi potrzebami. Krakow, Poland: Wydawnictwo Attyka. 2023.
    Published
  2. Materska-Samek, Marta; Zabrocka-Sliwka Monika; Kata Grzegorz; Malgorzata Kotlinska. Metody badania filmów dla dzieci. Kraków, Poland: Wydawnictwo Attyka. 2022.
    Published
Book chapter
  1. Materska-Samek, Marta; Kotlarz Joanna; Szostak Agnieszka; Wrona Sylwia. "PACESETTERS – Green Transformation to the Rhythm of Culture". In Research in Cultural Sector. (Co)creation. Kraków, Poland: Jagiellonian University Publishing House, 2025.
    Published
  2. Kopec, Katarzyna; Kotlinska, Malgorzata; Materska-Samek, Marta; Sobocinska, Magdalena. "Humanistic Approach Toward Environmental Issues in Public Film Policies". In Humanistic Management in the Public Sector, 167-187. Springer Nature Switzerland, 2024.
    Published • 10.1007/978-3-031-73522-6_8
  3. Kopec, K., & Materska-Samek, M. (2024). Europejska Chmura Wspólpracy¿: przyszlosc zarzadzania dziedzictwem w przestrzeni. "Europejska Chmura Wspolpracy: przyszlosc zarzadzania dziedzictwem w przestrzeni cyfrowej/ European Collaborative Cloud: the future of cultural heritage management in the digital space". In Wokol tematyki zarzadzania mediami (i nie tylko): ksiega jubileuszowa profesora Boguslawa Nierenberga z okazji 70-lecia urodzin i 45-lecia pracy, 275-289. Kraków, Poland: Wydawnictwo Uniwersytetu Jagiellonskiego, 2024.
    Published
Journal article
  1. Monika Zabrocka; Grzegorz Kata; Anna Beres; Marta Materska-Samek. "Audio description as a tool for supporting emotion processing in autistic children: Results of an eye-tracking study on randomised Polish participants aged 5–12". Journal of Children and Media (2025): https://doi.org/10.1080/17482798.2025.2550325.
    10.1080/17482798.2025.2550325
  2. Manuel José Damásio; Cathrin Helen Bengesser; André Rui Graça; Jaka Primorac; Rita Grácio; Sten Kauber; Judith Pernin; et al. "Audiences, content diversity and streaming platforms in small European countries: Engagement, interaction with catalogues, and choice". Convergence: The International Journal of Research into New Media Technologies (2025): https://doi.org/10.1177/13548565251361224.
    Published • 10.1177/13548565251361224
  3. Materska-Samek, Marta; Katarzyna Kopec. Corresponding author: Katarzyna Kopec. "Green Filming in Poland. An Interplay Between Necessity, Environmental Responsibility and Green Incentives". Edukacja Ekonomistów i Menedzerów 68 2 (2023): https://econjournals.sgh.waw.pl/EEiM/article/view/4215.
    Open access • Published • 10.33119/EEIM.2023.68.4
  4. Gianfrate Valentina; Materska-Samek, Marta. "Unleashing Culture and Creativity Power in European Education Processes". Diid — Disegno Industriale Industrial Design 81 2023 (2023): 24-37. https://www.diid.it/diid/index.php/diid/issue/view/diid81/diid-81.
    Open access • Published
  5. Filip Gabriel Pudlo; Malgorzata Kotlinska; Wojciech Olchowski; Katarzyna Kopec; Marta Materska-Samek. "XR Workflows in Film Production: Demonstration for Educational Purposes". Zarzadzanie Mediami (2023): https://doi.org/10.4467/23540214ZM.22.017.17961.
    10.4467/23540214ZM.22.017.17961
  6. Marta Materska-Samek; Filip Gabriel Pudlo; Malgorzata Kotlinska; Wojciech Olchowski; Katarzyna Kopec. "Digital Scouting for Virtual Production – New Practices in the Art of Film Location". Zarzadzanie Mediami (2023): https://doi.org/10.4467/23540214ZM.23.002.19489.
    10.4467/23540214ZM.23.002.19489
  7. Marta Materska-Samek. "Sprawozdanie z Miedzynarodowych Targów Audiowizualnych MIA 2021 w Rzymie". Zarzadzanie Mediami (2022): https://doi.org/10.4467/23540214ZM.22.006.16928.
    10.4467/23540214ZM.22.006.16928
  8. Sebastian Skuza; Anna Modzelewska; Marta Szeluga-Romanska; Marta Materska-Samek. "Dzialania antykryzysowe w obszarze kultury w trakcie pandemii SARS-CoV-2. Stan obecny i wnioski de lege ferenda w zakresie zwiekszenia partycypacji obywatelskiej oraz instytucjonalnej". Przeglad Sejmowy (2021): https://doi.org/10.31268/PS.2021.47.
    10.31268/PS.2021.47
  9. Katarzyna Kopec; Marta Materska-Samek. "Fundusz Wsparcia Kultury - rekompensata strat czy strategiczna interwencja?". Zarzadzanie w Kulturze 2021 (2021): 119-139. https://doi.org/10.4467/20843976ZK.21.009.13763.
    Open access • Published • 10.4467/20843976ZK.21.009.13763
  10. Anna Modzelewska; Sebastian Skuza; Marta Szeluga-Romanska; Marta Materska-Samek. "Towards Greater Citizen Participation in Financing Public Cultural Institutions Legal Barriers and Proposed Solutions". Sustainability 12 19 (2020): 7957. https://doi.org/10.3390/su12197957.
    Open access • Published • 10.3390/su12197957
  11. Marta Materska-Samek. "Kultura naszym biznesem? O niedocenionym mechanizmie finansowania rozwoju kultury w ramach dzialalnosci badawczo-rozwojowej polskich przedsiebiorstw". Zarzadzanie w Kulturze (2020): https://doi.org/10.4467/20843976ZK.20.006.12040.
    10.4467/20843976ZK.20.006.12040
  12. Marta Materska-Samek. "Zarzadzanie produkcja filmów dla dzieci - ograniczenia metod i narzedzi". Zarzadzanie Mediami 8 2 (2020): 103-117. https://doi.org/10.4467/23540214ZM.20.025.11804.
    10.4467/23540214ZM.20.025.11804
Report
  1. Materska-Samek, Marta; SPI Olsberg. 2023. Economic Impact of Screen Production in Poland. https://www.researchgate.net/publication/376397837_Economic_Impact_of_Screen_Production_in_Poland_Report_by_OlsbergSPI_Economic_Impact_of_Screen_Production_in_Poland.
  2. Materska-Samek, Marta; Sanetra-Szeliga Joanna ; Woda Natalia. 2023. Diagnoza stanu sektora audiowizualnego w Krakowie. https://www.researchgate.net/publication/374756227_Diagnoza_stanu_sektora_audiowizualnego_w_Krakowie.
Activities

Committee member

Activity description
Role 		Institution / Organization
2025/04/30 - Current Advisory Board Member – Creative Industries Centre (CRPK) Appointed by the Polish Minister of Culture and National Heritage, the researcher serves as a member of the Advisory Board of the Creative Industries Centre (CRPK), a national cultural institution dedicated to supporting the development of Poland’s creative sectors. In this role, she contributes expert knowledge in cultural management and creative industries, helping to shape strategic directions for systemic support of CCSI in Poland.
Advisor / Consultant
 Rzeczpospolita Polska Ministerstwo Kultury i Dziedzictwa Narodowego, Poland
2024/05/01 - Current Deep Tech Talent Initiative Advisory Board Member
Advisor / Consultant
 European Institute of Innovation & Technology, Hungary
2022/02/15 - Current Chair of Working Group on Smart Specialisation: KIS 12 Creative Industries
President / Vice-president
 Ministerstwo Rozwoju i Technologii Rzeczypospolitej Polskiej, Poland

Scientific expedition

Activity description Institution / Organization
2022/08/01 - 2022/08/14 Digitalized! Spoleczenstwo w dobie rewolucji cyfrowej / Digitized! Society in the era of digital revolution - research mission to The University of Edinburgh (Creative Informatics) to investigate recent developments in virtual production (VP), espacially the preparation to CoSTAR project: Convergent screen technologies and performance in realtime. The University of Edinburgh, United Kingdom
2020/12/01 - 2020/12/31 Bourse de Gouvernement Français (BGF): séjour de recherche/ French Gouvernement Scholarship to undertake the research mission on the impact of COVID on cultural sectors (cinemas). Université Paris 1 Panthéon-Sorbonne, France
Distinctions

Title

2022 KIPA'S Ambassador of Green Audiovisual Production
Krajowa Izba Producentów Audiowizualnych / Polish Producers Alliance, Poland