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Luis Madureira leads the Brand Building (R)evolution as Founder and Managing Partner of ÜBERBRANDS, helping companies, boards, and business leaders navigate their competitive environment by informing their decision-making with actionable insights, supporting the design of winning strategies, and the development of innovative products, services, processes and business models. Previously the Global Competitive Intelligence Practice Lead for Ogilvy Consulting (aka OgilvyRED), he possesses vast experience in Consulting - Ogilvy, ÜBERBRANDS - and in FMCG - Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, Heineken. Held leadership roles in Competitive Intelligence, Strategy, Marketing, and Sales, both locally and globally. A distinguished Fellow by the Council of Competitive Intelligence Fellowship, he Chairs the SCIP Portugal Chapter and he is an Invited Lecturer for University Masters and Post Graduations (education institutions, courses, and evaluations on the Organizations tab below). Author of Social Market Intelligence (SMINT), the first Competitive Intelligence approach in real-time, and INNOVA©TION, an end-to-end innovation program spanning from the fuzzy front-end to its evaluation. Ph.D. in Information Management specializing in Information and Decision Systems from NOVA IMS Information Management School (MagIC), and MagIC Researcher. Graduated from NOVA SBE in Economics with a specialization in Marketing. Accredited with a CIP-II (Advanced Competitive Intelligence Professional) by ACI Academy of Competitive Intelligence, and a CSIP (Certified Social Intelligence Professional) by Social Intelligence Lab.
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Identification

Personal identification

Full name
Luis Alexandre Abrantes Madureira

Citation names

  • Madureira, Luis

Author identifiers

Ciência ID
0F11-F22E-88AA
ORCID iD
0000-0003-4260-4622

Telephones

Mobile phone
  • 915101334 (Professional)

Websites

Knowledge fields

  • Social Sciences - Media and Communications - Information Science
  • Exact Sciences - Computer and Information Sciences - Information Science
  • Social Sciences - Media and Communications - Information and Library Science
  • Social Sciences - Economics and Business - Business and Management
  • Social Sciences - Economics and Business - Economics
  • Humanities - Philosophy, Ethics and Religion - History and Philisophy of Science and Technology

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Spanish; Castilian Proficiency (C2) Proficiency (C2) Advanced (C1) Proficiency (C2) Advanced (C1)
French Elementary (A2) Upper intermediate (B2) Intermediate (B1) Intermediate (B1) Beginner (A1)
Italian Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1) Beginner (A1)
Education
Degree Classification
2017/09/01 - 2023/07/07
Concluded
 Information Management (Doutoramento)
Major in Speciality: Decision and Information Systems
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
"Competitive Intelligence Science: Unified View, Modular Definition, Instruments, and Mindset" (THESIS/DISSERTATION)
 Cum laude
2021/08/02 - 2021/11/27
Concluded
 Certificate of Social Intelligence Professional (CSIP) (Curso de Especialização Tecnológica)
Major in Social Intelligence Growth Certification
Social Intelligence Lab, United Kingdom
 Certified
2020/09/14 - 2020/12/19
Concluded
 Experimental Design (Curso de doutoramento (conclusão de unidades curriculares))
Major in Information Management
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
 18
2020/08/18 - 2020/08/21
Concluded
 Fundamentals for Data Science (Curso de doutoramento (conclusão de unidades curriculares))
Major in Information Management
Stanford University Institute for Computational and Mathematical Engineering, United States
 Certificate
2020/07/13 - 2020/07/23
Concluded
 Mixed Methods (Curso de doutoramento (conclusão de unidades curriculares))
Major in Information Management
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
 18
2020 - 2020
Concluded
 Scale Development and Measurement Modelling (Curso de doutoramento (conclusão de unidades curriculares))
Major in Doctoral Program - Information Management
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
 Passed
2019/10/03 - 2019/12/11
Concluded
 Advanced Topics Geographic Information Science (Curso de doutoramento (conclusão de unidades curriculares))
Major in Information Management
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal
 15
2019/09/23 - 2019/12/02
Concluded
 Machine Learning (Curso de doutoramento (conclusão de unidades curriculares))
Major in Information Management
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
 18
2019/07/15 - 2019/07/19
Concluded
 Theory Development (Curso de doutoramento (conclusão de unidades curriculares))
Major in Doctoral Program - Information Management
Univerza v Ljubljani Ekonomska fakulteta, Slovenia
 Passed
2019/06/17 - 2019/06/25
Concluded
 Theory Development and Writing Empirical Papers for Top-tier Journals (Curso de doutoramento (conclusão de unidades curriculares))
Major in Doctoral Program - Information Management
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
 17
2019 - 2019
Concluded
 Research Seminar III (Curso de doutoramento (conclusão de unidades curriculares))
Major in Doctoral Program - Information Management
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
 17
2018/06/25 - 2018/06/29
Concluded
 Structural Equation Modeling (Curso de doutoramento (conclusão de unidades curriculares))
Major in Information Management
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
 Frequency
2018/02/06 - 2018/06
Concluded
 Research Seminar II (Curso de doutoramento (conclusão de unidades curriculares))
Major in Doctoral Program - Information Management
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
 15
2018/02/06 - 2018/06
Concluded
 Social Media Analytics (Curso de doutoramento (conclusão de unidades curriculares))
Major in Doctoral Program - Information Management
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
 13
2017/09 - 2018/01
Concluded
 Big Data (Curso de doutoramento (conclusão de unidades curriculares))
Major in Master in Advanced Analytic
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
 13
2017/08/31 - 2018/01
Concluded
 Research Seminar I (Curso de doutoramento (conclusão de unidades curriculares))
Major in Doctoral Program - Information Management
Universidade NOVA de Lisboa NOVA Information Management School, Portugal
 17
2010 - 2011
Concluded
 Competitive Intelligence Professional I and II - Master in Competitive Intelligence (Postgraduate Certificate)
Major in Competitive Intelligence
Academy of Competitive Intelligence LLC, United States
 Certificate
1999/09 - 2001/06
Concluded
 Executive Education Courses - InterCAGE e CATE (Especialização pós-licenciatura)
Major in Internet Marketing
Universidade Católica Portuguesa, Portugal
 17,25
1990/10/15 - 1996/02/06
Concluded
 Economics (Licenciatura)
Major in Enterprise Economics - Marketing
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
 13
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2024/03/13 - Current Lecturer (University Teacher) Universidade Nova de Lisboa Faculdade de Ciências e Tecnologia, Portugal
Universidade Nova de Lisboa Faculdade de Ciências e Tecnologia, Portugal
2023/05/01 - Current Visiting Professor (University Teacher) IÉSEG School of Management - Campus de Paris, France
IÉSEG School of Management - Campus de Paris, France
2019/06 - Current Visiting Professor (University Teacher) Univerza v Ljubljani Ekonomska fakulteta, Slovenia
Univerza v Ljubljani Ekonomska fakulteta, Slovenia
2019 - Current Visiting Professor (University Teacher) SKEMA - Campus de Paris La Défense, France
SKEMA - Campus de Paris La Défense, France
(...)
2017 - Current Visiting Professor (University Teacher) Universidade do Algarve Faculdade de Economia, Portugal
Universidade do Algarve Faculdade de Economia, Portugal
2017 - Current Visiting Professor (University Teacher) Universidade do Porto Porto Business School, Portugal
Universidade do Porto Porto Business School, Portugal
2014 - Current Visiting Professor (University Teacher) Universidade de Lisboa Faculdade de Direito, Portugal
Universidade de Lisboa Faculdade de Direito, Portugal
2014 - Current Visiting Professor (University Teacher) Universidade de Lisboa Instituto Superior de Economia e Gestão, Portugal
Universidade de Lisboa Instituto Superior de Economia e Gestão, Portugal
2014 - Current Lecturer (University Teacher) Universidade NOVA de Lisboa NOVA Information Management School, Portugal
2013 - Current Visiting Professor (University Teacher) ITAE Business School, Spain
ITAE Business School, Spain
2012 - 2020 Associate Professor (University Teacher) Institute for Competitive Intelligence, Germany
Institute for Competitive Intelligence, Germany
2019 - 2019 Visiting Professor (University Teacher) Instituto Superior de Ciências da Informação e da Administração, Portugal
Instituto Superior de Ciências da Informação e da Administração, Portugal
2014/09 - 2018/06 Visiting Professor (University Teacher) Instituto Português de Administração de Marketing de Lisboa, Portugal
Instituto Português de Administração de Marketing de Lisboa, Portugal
2013/09 - 2018/06 Visiting Professor (University Teacher) Universidade Europeia, Portugal
Universidade Europeia, Portugal
2017 - 2018 Lecturer (University Teacher) Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
Universidade Nova de Lisboa Nova School of Business and Economics, Portugal
2017 - 2017 Visiting Professor (University Teacher) Universidade Autónoma de Lisboa, Portugal
Universidade Autónoma de Lisboa, Portugal
2014 - 2017 Lecturer (University Teacher) The Lisbon MBA, Portugal
2014/09 - 2016/06 Visiting Professor (University Teacher) Academia Militar, Portugal
Academia Militar, Portugal
2014/09 - 2016/06 Visiting Teacher (Polytechnic Teacher) Instituto Politécnico de Lisboa Escola Superior de Comunicação Social, Portugal
Instituto Politécnico de Lisboa Escola Superior de Comunicação Social, Portugal
2015 - 2016 Visiting Professor (University Teacher) Instituto Politécnico de Coimbra Instituto Superior de Contabilidade e Administração de Coimbra, Portugal
Instituto Politécnico de Coimbra Instituto Superior de Contabilidade e Administração de Coimbra, Portugal
2015 - 2015 Lecturer (University Teacher) AESE Business School, Portugal
2011/09 - 2014/06 Visiting Professor (University Teacher) Universidad Rey Juan Carlos Facultad de Ciencias de la Comunicación, Spain
Universidad Rey Juan Carlos, Spain
(...)
2009/09 - 2014/06 Visiting Professor (University Teacher) INDEG-IUL, Portugal
INDEG-IUL, Portugal
2009/09 - 2013/06 Visiting Professor (University Teacher) ESIC - Business and Marketing School, Spain
ESIC - Business and Marketing School, Spain
2009/09 - 2013/06 Lecturer (University Teacher) Universidade Católica Portuguesa, Portugal
Universidade Católica Portuguesa, Portugal
2009/09 - 2010/06 Lecturer (University Teacher) Universidade Fernando Pessoa, Portugal
Universidade Fernando Pessoa, Portugal
Outputs

Publications

Book chapter
  1. Madureira, Luis. "Luis Madureira". In SMINT Author & Design Thinker on Competitive Intelligence, Strategy, Innovation & Growth. United States, 2017.
    10.1007/978-1-4842-3102-9_3
  2. Madureira, Luis; Andre Zeferino. "Digital Marketing Analytics: Optimize The Value Of Your Digital Strategy - SMINT Case Study". In Digital Marketing Analytics, 87-88. Lisbon, Portugal: Sabedoria Alternativa, 2016.
    Published
  3. Madureira, Luis. "Market and Competitor Analysis - Real Exercise". In The Art of Intelligence: Simulations, Exercises, and Games, edited by Rubén Arcos; William J. Lahneman, 125-142. Maryland, United States: Rowman & Littlefield, 2014.
    Published
  4. Madureira, Luis; Hans Hedin; Irmeli Hirvensalo; Markko Vaarnas. "Case: MI Tools Selection as Sociedade Central Cervejas (SCC) - Group Heineken". In The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 90-91. London, United Kingdom: John Wiley & Sons Ltd, 2011.
    Published
Conference paper
  1. Luis Madureira. "Competitive Intelligence Empirical Construct Validation Using Expert In-Depth Interviews Study". 2021.
    10.1109/ictmod52902.2021.9739422
  2. Madureira, L.; Castelli, M.; Popovic, A.. "Design thinking: The new mindset for competitive intelligence? Impacts on the competitive intelligence model". 2019.
  3. Madureira, Luis; Passos, Danielle Sandler. "Need To Share - A nova tendência, seus mecanismos e riscos". Paper presented in XII Online Conference - Business November 24 - 28, 2015, 2015.
    Published
Journal article
  1. Madureira, Luis; Iuliia Sergeenko; Sergei Zaimeko. Corresponding author: Madureira, Luis. "Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones: A Study of the Fast-Food Industry During the Russia-Ukraine Conflict". Journal of Intelligence Studies In Business 13 Special 1 (2024): 10-32. https://ojs.hh.se/index.php/JISIB/article/view/1133.
    Open access • Published
  2. Luís Madureira; Aleš Popovic; Mauro Castelli. "Competitive intelligence empirical validation and application: Foundations for knowledge advancement and relevance to practice". Journal of Information Science (2023): https://doi.org/10.1177/01655515231191221.
    10.1177/01655515231191221
  3. Luis Madureira; Aleš Popovic; Mauro Castelli. "Competitive Intelligence Maturity Models: Systematic Review, Unified Model and Implementation Frameworks". Journal of Intelligence Studies in Business (2023): https://doi.org/10.37380/jisib.v13i1.988.
    10.37380/jisib.v13i1.988
  4. Luís Madureira; Aleš Popovic; Mauro Castelli. "Competitive intelligence: A unified view and modular definition". Technological Forecasting and Social Change 173 (2021): 121086-121086. https://doi.org/10.1016/j.techfore.2021.121086.
    10.1016/j.techfore.2021.121086
Magazine article
  1. Madureira, Luis. "SMINT: Why CI Needs A New Approach", Competitive Intelligence Magazine, 2017, https://www.scip.org/global_engine/download.aspx?fileid=040ACA08-1BF1-4DA6-8E15-6EAA3EB7615A&ext=pdf.
  2. Madureira, Luis. "Social Market Intelligence: An Introduction to Future Ready CI¿", scip.insight, 2013, http://www.growthconsulting.frost.com/web/images.nsf/0/ab555e2f29b70ef186257af4004a60a7/$FILE/SCIP13V5Q1_SMI.htm.
  3. Madureira, Luis. "#SCIPEU12: Future Ready – Have You Tried Social Market Intelligence (SMINT)?", scip.insight, 2012, http://www.growthconsulting.frost.com/web/images.nsf/0/806D2F77FBCADB7A86257ACD00470E65/$File/SCIP1212V4Q11_eventreacp.htm.
Online resource
  1. Madureira, Luis. Ask the Expert: Q&A with Luis Madureira. 2012. https://blog.digimind.com/en/competitive-intelligence/qa-with-luis-madureira.
Thesis / Dissertation
  1. "Competitive Intelligence Science - Unified View, Modular Definition, Instruments, and Mindset". 2023. http://hdl.handle.net/10362/155564.
  2. Madureira, Luis. "Como Os Adolescentes Expressam O Seu Nível De Materialismo Relativamente a Marcas De Roupa E Calçado No Twitter". Master, Universidade do Porto Faculdade de Economia, 2019. https://sigarra.up.pt/fep/en/pub_geral.pub_view?pi_pub_base_id=362612.
  3. Madureira, Luis. "The rise of a new competitive intelligence: need of real-time competitive intelligence and the impact on decision-making". Master, Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, 2019. https://run.unl.pt/handle/10362/106283.
  4. Madureira, Luis. "Integration of Intelligence Techniques on the Execution of Penetration Tests (iPentest)". 2019.
  5. Simões, Elson Neves. "Competitive Intelligence Algorithm for PESTLE Analysis - A Decision Support System Application Module". Master, Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, 2019. http://hdl.handle.net/10362/94985.
  6. Zykova, Anna. "The study of suport marketing campaigns in sailing with elaboration of a sponsorship decision model". Master, ISCTE Business School, 2016. http://hdl.handle.net/10071/13694.
  7. Antunes, João Filipe de Oliveira. "Pertinência da implementação de plataforma de organização de jogos e equipas no myindoor & projecto escola verde". Master, ISCTE Business School, 2013. http://hdl.handle.net/10071/6435.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2024/01/26 Achieving World-Class CI Using Software Platforms: A Hands-on Guide Using the Unified CI Maturity Model Comintelli Webinar
Comintelli (Stockholm, Sweden)
2023/11/29 The Competitive Intelligence Manifesto: Rallying for Competitive Intelligence Science Competitive Intelligence Fellows Webinar
The Council of Competitive Intelligence Fellows (LEWES, DE, United States)
2023/11/14 Competitive Intelligence Manifesto: CI's Past, Present, and Future SCIP IntelliCon EURO 2023
Strategic Consortium of Intelligence Professionals (SCIP) (Prague, Czech Republic)
2023/11/14 The Impact of The Competitive Intelligence on Innovation. The Transition to Electrification of the Automotive Industry SCIP IntelliCon EURO 2023 - Scientific Track
Strategic Consortium of Intelligence Professionals (Prague, Czech Republic)
2023/11/13 Competitive Intelligence and International Business Development Strategy Within a Conflict Environment: The Case Of Fast-food Multinational Enterprises In Russia SCIP IntelliCon EURO 2023 - Scientific Track
Strategic Consortium of Intelligence Professionals (SCIP) (Prague, Czech Republic)
2023/11/12 How to Promote and Highlight the True Value of Sustainability in Tourism (Panel) Encontro regional Turismo dos Açores
ERTA - Governo dos Açores (Madeira, Ilha do Pico)
2023/11 Impact of AI on Recruitment: Focus on the Air Force CRFA Talks
Portuguese Air Force (Lisbon, Portugal)
2023/10/18 How Can CI and AI Shape the Future of Slovenian Retail Slovenian Chamber of Commerce Annual Conference 2023
Slovenian Chamber of Commerce (Ljubljana, Slovenia)
2023/09/22 The CI Manifesto & The Future Of CI (CAI): Where Do CI Platforms Fit In? Comintelli Webinar
Comintelli (Stockholm, Sweden)
2022/11/17 Competitive Intelligence and Market Research Competitive Intelligence, Data Science and the Metaverse for Market Research
APODEMO (Lisbon, Portugal)
2022/11/10 Social Intelligence (SI) Vs Competitive Intelligence (CI) Comintelli Webinar
Comintelli (Stockholm, Sweden)
2022/10/28 Post-Pandemic Trends in Digital Consumption (Tendência do Consumo Digital Pós-Pandemia) Colóquio Online sobre a Economia Digital para os Países de Língua Portuguesa
City University of Macau (Macau, China)
2022/10/21 Competitive Intelligence Masterclass Competitive Intelligence Masterclass
Sistema Nacional de Planeamento (SNP) | Programa de Reconversão da Economia Informal (PREI). (Luanda, Angola)
2022/09/20 Design Thinking contribution for Competitive Intelligence Success in the Enterprise in (El Design Thinking en el éxito de la Inteligencia Competitiva en la empresa) Webinar Antara
Antara (Spain)
2022/08/23 The Future of Competitive Intelligence Trends and Challenges SCIP Brasil | Universidade de São Paulo
Escola de Comunicação e Artes - Universidade de São Paulo (Sao Paulo, Brazil)
2022/06/28 Hacking Conference Growth: Getting Participants To Register For Your Conference The Meetings Show
The Meetings Show (London, United Kingdom)
2022/03/28 Competitive Intelligence Masterclass Roadshow for Scottish Entrepreneurs and Venture Capitalists The Startup Race and League of Entrepreneurs
Scotish Government (Edinburgh, United Kingdom)
2022/01/25 Artificial Intelligence (AI) x Competitive Intelligence (CI) x Digital Transformation (DX) ConnectAI
University of Ljubljana (Ljubljana, Slovenia)
2022/01/21 CI State of The Art ReportLinker Webinar
Reportlinker (Lyon, France)
2022/01/04 The Future of Work: the Gig Economy Casais Annual Conference
Casais (Braga, Portugal)
2022 The CI Manifesto & The Future Of CI (CAI): Where Do CI Platforms Fit In? Comintelli Webinar
Comintelli (Stockholm, Sweden)
2021/11/23 Artificial Intelligence in Marketing for ConnectAI ConnectAI
University of Ljubljana (Ljubljana, Slovenia)
2021/06 Experiential Marketing and Gen Z: How to Attract and Engage with the Next Generation of Consumers The Meetings Show
Meeting Design Institute (London, United Kingdom)
2021 Competitive Intelligence in the Current Zeitgeist Knowledge Matter Conference
Center of Business Excellence University of Ljubljana (CPOEF) (Ljubljana, Slovenia)
2021 CI in a Complex and Connected Word CIIWA Conference
CIIWA; SCIP; ABEICW (Lisbon, Portugal)
2021 Conducting Competitive Intelligence on Competitive Intelligence SCIP EuroSummit
Strategic Competitive Intelligence Professionals (SCIP) (Onnline, United States)
2020 Intelligence Funnel Intelli Summit 2020
Comintelli (Stockholm, Sweden)
2020 SMINT (Social Market Intelligence) Intelli Summit 2020
Comintelli (Stockholm, Sweden)
2019/10/25 Supply Chain Intelligence @ NOVA SBE Procurement / SCM
Supply Chain Magazine (Carcavelos, Portugal)
2019/09/19 Strategizing through Business War Gaming @ International Conference on Business Learning Games International Conference on Business Learning Games
The Business Excellence Group (Lisbon, Portugal)
2019/05/28 Intelligence Funnel @ FIMAT (The Israeli Competitive Intelligence Forum) Annual Conference FIMAT (The Israeli Competitive Intelligence Forum) Annual Conference
FIMAT (Tel Aviv, Israel)
2019/03/26 Digital Buying Experience Panel @ Omnichannel Retail Show - FIL Omnichannel Retail Show
Forum Grande Consumo / Digital Marketers (Lisbon, Portugal)
2019/03/20 Customer Experience Panel @ Digitalks Annual Conference - Lispolis Digitalks Annual Conference
Digitalks (Lisbon, Portugal)
2019/03/19 Design Thinking na Saúde @ Portugal eHealth Summit – Altice Arena Portugal eHealth Summit
Portuguese Health Ministry (Lisbon, Portugal)
2019/02/06 GeoIntelligence @ Sociedade de Geografia de Lisboa GeoIntelligence
Sociedade de Geografia de Lisboa (Lisbon, Portugal)
2019/02 Competitive Intelligence & SMINT Know-Center Strategic Intelligence Conference
Know-Center (Graz, Austria)
2019/01/30 Innovation, Competitive Intelligence and Customer Experience @ 1st Conference Strategy, Competitiveness & Innovation 1st Conference Strategy, Competitiveness & Innovation
proa (Luanda, Angola)
2019 CI Communities of Practice: Portugal, Canada & United Kingdom - Webinar @ CI Fellows CI Communities of Practice: Portugal, Canada & United Kingdom
Council of CI Fellows (United States)
2019 Data Capitalism – Webinar @ SCIP UK Chapter Data Capitalism – Webinar @ SCIP UK Chapter
SCIP UK Chapter (London, United Kingdom)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2023/01 - 2023/10 The Unstable Situation in East Europe: Impact on International Business Development
Supervisor
 International Marketing and Business Development (Master)
SKEMA - Campus de Paris La Défense, France
2023/01 - 2023/10 Navigating Global Markets: An In-Depth Analysis of Durex's Internationalization Strategy in France and Brazil
Supervisor
 International Marketing and Business Development (Master)
SKEMA - Campus de Paris La Défense, France
2023/01 - 2023/10 Internationalization of Korean Cosmetics in France Korean Cosmetics Shop in Paris - Eggie Glow
Supervisor
 International Marketing and Business Development & DESMI (Master)
SKEMA - Campus de Paris La Défense, France
2022/01 - 2022/10 Competitive Strategy for Islay Island Distilleries: A Case Study on How Competitive Intelligence Can Support Whisky Brands to Define Winning Strategies in the French Market
Supervisor
 International Marketing & Business Development (Master)
SKEMA - Campus de Paris La Défense, France
2022/01 - 2022/10 Rouge Olive (Business Plan)
Supervisor
 International Marketing & Business Development (Master)
SKEMA - Campus de Paris La Défense, France
2022/01 - 2022/10 Social Intelligence Impact on the Design of Customer Experience Strategy in the Luxury Perfume Industry
Supervisor
 International Marketing & Business Development; Global Luxury and Management (Master)
SKEMA - Campus de Paris La Défense, France
2022/01 - 2022/01 The impact of competitive intelligence on innovation: The transition to electrification of the automotive industry in Europe
Supervisor
 International Marketing and Business Development (Master)
SKEMA - Campus de Paris La Défense, France
2021/01 - 2021/10 How To Succeed In An Internationalization Business Strategy Thanks To A Methodical Roadmap Empowered By AI: A Focus On Multinationals In The Beauty Industry
Supervisor
 International Marketing and Business Development (Master)
SKEMA - Campus de Paris La Défense, France
2017/09 - 2019/11 Competitive Intelligence Algorithm for PESTLE Analysis - A Decision Support System Application Module
Co-supervisor
 Gestão de Informação (Master)
Universidade Nova de Lisboa Instituto Superior de Estatística e Gestão de Informação, Portugal

Association member

Society Organization name Role
2018/11 - Current The Council of Competitive Intelligence Fellows Fellow
2008 - Current Strategic Consortium of Intelligence Professionals Member

Conference scientific committee

Conference name Conference host
2023/11/13 - 2023/11/15 SCIP IntelliCon EURO 2023 - Scientific Track Strategic Consortium of Intelligence Professionals (SCIP)

Consulting

Activity description Institution / Organization
2022/04 - 2022/10 FWIP International Business Development Strategy FWIP, United Kingdom
2018 - 2019 Tata Business Excellence Group Business War Game for Tata Motors Tata Group, India

Tata Motors Ltd, India
2013 - 2019 UPS Social Market Intelligence (SMINT) - Early Warning Systems with Real-time Competitive Intelligence United Parcel Service of America Inc, United States

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2024/02/12 - 2024/02/16 Scientific Writing Operating System (SWOS) @ Winter Doctoral School Scientific Writing Operating System (Doctor) Univerza v Ljubljani Ekonomska fakulteta, Slovenia
2024/01 - 2024/02 Competitive Augmented Intelligence (CAI) Competitive Intelligence (Curso Técnico Superior Profissional) UBERBRANDS - Brand Building Revolutionaries, Portugal
Distinctions

Award

2021 Best Teacher Award 2020 - Ljubljana MBA
Univerza v Ljubljani Ekonomska fakulteta, Slovenia
2021 Best teacher Award 2021 - Ljubljana MBA (Consecutive)
Univerza v Ljubljani Ekonomska fakulteta, Slovenia
2011 Best Analytical Student
Academy of Competitive Intelligence LLC, United States
2010 Best Teacher Award
INDEG-IUL, Portugal

Title

2018 Competitive Intelligence Fellow
Council of Competitive Intelligence Fellows, United States