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Filipa Rosado Pinto is an Assistant Professor (Professora Auxiliar) of the Department of Marketing, Operations and General Management at Iscte- Instituto Universitário de Lisboa. She was previously an Adjunct Assistant Professor at Nova SBE. Filipa obtained her PhD in Management (Marketing specialization) at Iscte, in 2022. She also holds an MBA from IE Business School and a bachelor´s degree in management from NOVA SBE. Following ten years of experience in marketing, in multinational companies, from Fast Moving Consumer Goods and the Pharmaceutical Industry, she moved into Academia in 2016. Filipa´s current research interests include -among others- consumer-brand relationships, brand management and services marketing. Her research has been published in various international scientific journals, such as EuroMed Journal of Business, Journal of Promotion Management and International Journal of Hospitality Management. Her work has also been presented at reputable international scientific conferences such as EMAC - European Marketing Academy Conference, GAMMA-GMC (Global Marketing Conference) and EuroMed Academy of Business conference.
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Identification

Personal identification

Full name
Filipa de Carvalho Rosado Pinto

Citation names

  • Rosado-Pinto, Filipa
  • Rosado Pinto, Filipa
  • Pinto, Filipa Rosado

Author identifiers

Ciência ID
0F11-5D35-3FFF
ORCID iD
0000-0002-4258-6690
Scopus Author Id
57214456193

Email addresses

  • filipa.rosado.pinto@iscte-iul.pt (Professional)

Websites

Knowledge fields

  • Social Sciences - Economics and Business - Business and Management

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Proficiency (C2) Proficiency (C2) Advanced (C1) Proficiency (C2) Advanced (C1)
Spanish; Castilian Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1) Intermediate (B1)
Education
Degree Classification
2022/06/03
Concluded
 PhD in Management (Marketing specialization) (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
 Approved with distinction (unanimity)
2009/12
Concluded
 MBA (Master)
IE Business School, Spain
2003/06
Concluded
 Bachelor´s degree in Management (Licenciatura)
Universidade NOVA de Lisboa NOVA School of Business and Economics, Portugal
 16 (maximal score 20)
Affiliation

Science

Category
Host institution 		Employer
2019/01 - Current Researcher (Research) ISCTE-Instituto Universitário de Lisboa, Portugal

Teaching in Higher Education

Category
Host institution 		Employer
2025/09 - Current Assistant Professor (University Teacher) ISCTE Business School, Portugal
2022/09 - 2025/08 Invited Assistant Professor (University Teacher) Universidade NOVA de Lisboa NOVA School of Business and Economics, Portugal
2019/09 - 2025/08 Invited Assistant Professor (University Teacher) ISCTE Business School, Portugal
2020/09 - 2022/08 Invited Assistant (University Teacher) Universidade NOVA de Lisboa NOVA School of Business and Economics, Portugal
2016/02 - 2018/02 Invited Assistant Professor (University Teacher) Universidade Europeia, Portugal
Outputs

Publications

Conference abstract
  1. Rosado-Pinto, Filipa; Jordão, Carla. "Sustainability and Luxury Fashion: Generation Z´s perspective". Paper presented in 2024 Global Fashion Management Conference at Milan, Milan, 2024.
    Published
  2. Gaspar, José Miguel; Loureiro, Sandra Maria Correia; Rosado-Pinto, Filipa. "Mapping gamification in the consumption context: a systematic literature review". Paper presented in 17th Annual Conference of the EuroMed Academy of Business, Pisa, 2024.
    Published
  3. Rosado-Pinto, F.; Loureiro, S. M. C.; Bilro, R.G.. "Tourist-hotel relationship: the role of customer experience and brand authenticity". Paper presented in 2020 Global Marketing Conference at Seoul Proceedings, Seul, 2020.
    Published • 10.15444/GMC2020.05.06.03
  4. Bilro, R. G.; Loureiro, S. M. C.; Rosado-Pinto, F.; Costa, I.. "The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude". Paper presented in 2020 Global Marketing Conference at Seoul Proceedings, Seul, 2020.
    Published • 10.15444/GMC2020.04.06.01
  5. Rosado-Pinto, F.; Loureiro, S. M. C.; Bilro, R.G.. "Insights into brand authenticity and customer engagement in a restaurant setting: A text mining approach". Paper presented in Proceedings of the 48th EMAC Conference, Hamburg, 2019.
    Published
  6. Pinto, F. R.; Loureiro, S. M. C.. "Authenticity in international marketing field: Systematic literature review". Paper presented in 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment, Thessaloniki, Greece, 2019.
    Published
  7. Pinto, Filipa Rosado; Loureiro, Sandra Maria Correia. "Customer engagement: Growing relevance in marketing research". Paper presented in 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment, 2019.
Journal article
  1. Rosado-Pinto, F.; Loureiro, S. M. C.. "Authenticity: Shedding light on the branding context". EuroMed Journal of Business 19 3 (2024): 544-570. https://www.emerald.com/insight/content/doi/10.1108/EMJB-08-2021-0115/full/html.
    Published • 10.1108/EMJB-08-2021-0115
  2. Rosado-Pinto, F.; Loureiro, S. M. C.. "What an amazing experience! The role of authenticity and engagement in upscale hotels". International Journal of Hospitality Management 114 (2023): https://www.sciencedirect.com/journal/international-journal-of-hospitality-management.
    Published • 10.1016/j.ijhm.2023.103573
  3. Rosado-Pinto, F.; Loureiro, S. M. C.; Bilro, R.G.. "How brand authenticity and consumer brand engagement can be expressed in reviews: a text mining approach". Journal of Promotion Management 26 4 (2020): 457-480. https://www.tandfonline.com/doi/abs/10.1080/10496491.2020.1719955?journalCode=wjpm20.
    Published • 10.1080/10496491.2020.1719955
  4. Rosado-Pinto, F.; Loureiro, S. M. C.. "The growing complexity of customer engagement: a systematic review". EuroMed Journal of Business 15 2 (2020): 167-203. https://www.emerald.com/insight/publication/issn/1450-2194.
    Published • 10.1108/EMJB-10-2019-0126

Other

Other output
  1. Sustainability and Luxury Fashion: Generation Z´s perspective. 2024 Global Fashion Management Conference at Milan. 2024. Rosado-Pinto, Filipa; Jordão, Carla.
  2. Tourist-hotel relationship: the role of customer experience and brand authenticity. Global Marketing Conference- GAMMA 2020. 2020. Rosado-Pinto, F.; Loureiro, S. M. C.; Bilro, R.G..
  3. Customer engagement: growing relevance in marketing research. 12th Annual Conference of the EuroMed Academy of Business. 2019. Rosado-Pinto, F.; Loureiro, S. M. C..
  4. Authenticity in international marketing field: systematic literature review. 12th Annual Conference of the EuroMed Academy of Business. 2019. Rosado-Pinto, F.; Loureiro, S. M. C..
Activities

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2022 - Current Enhancing customer experience using gamification in the supermarket context
Co-supervisor of José Miguel Estevens Gaspar
 Management (Marketing specialization) (PhD)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Brand Authenticity: exploring antecedents and outcomes in Heritage Tourism
Co-supervisor of Mafalda Moreira de Melo e Faro
 Hospitality and Tourism Management (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Generation Z: sustainability in the luxury fashion consumption
Supervisor of Carla Sofia Santos Jordão
 Marketing (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal
2022 - 2023 Portuguese Fado houses: the role of customer experience, service quality and behavioral intentions, from the industry professionals point of view
Supervisor of Amadeu José Vasconcelos Rodrigues Carvalho
 Hospitality and Tourism Management (Master)
ISCTE-Instituto Universitário de Lisboa, Portugal

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2025/02 - 2025/07 Marketing Management Licenciatura em Gestão (Licenciatura) ISCTE-Instituto Universitário de Lisboa, Portugal
2024/09 - 2025/01 Operational Marketing Licenciatura em Gestão (Licenciatura) ISCTE-Instituto Universitário de Lisboa, Portugal
2024/09 - 2025/01 Managing Hospitality and Guest Service Organizations Mestrado em Gestão de Hotelaria e Turismo (Mestrado) ISCTE-Instituto Universitário de Lisboa, Portugal
2024/02 - 2024/07 Marketing Management Licenciatura em Gestão (Licenciatura) ISCTE-Instituto Universitário de Lisboa, Portugal
2023/09 - 2024/01 Managing Hospitality and Guest Service Organizations Mestrado em Gestão de Hotelaria e Turismo (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2023/02 - 2023/07 Marketing Management Licenciatura em Gestão (Licenciatura) ISCTE-Instituto Universitário de Lisboa, Portugal
2022/09 - 2023/01 Marketing Management Licenciatura em Gestão (Licenciatura) ISCTE-Instituto Universitário de Lisboa, Portugal
2022/09 - 2023/01 Managing Hospitality and Guest Service Organizations Mestrado em Gestão de Hotelaria e Turismo (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2022/02 - 2022/07 Marketing Management Licenciatura em Gestão (Licenciatura) ISCTE-Instituto Universitário de Lisboa, Portugal
2021/09 - 2022/01 Marketing Management Licenciatura em Gestão (Licenciatura) ISCTE-Instituto Universitário de Lisboa, Portugal
2021/09 - 2022/01 Managing Hospitality and Guest Service Organizations Mestrado em Gestão de Hotelaria e Turismo (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2020/09 - 2021/01 Managing Hospitality and Guest Service Organizations Mestrado em Gestão de Hotelaria e Turismo (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
2020/09 - 2021/01 Marketing Management Licenciatura em Gestão (Licenciatura) ISCTE-Instituto Universitário de Lisboa, Portugal
2019/09 - 2020/01 Research Methods in Hospitality and Tourism Mestrado em Gestão de Hotelaria e Turismo (Curso de mestrado (conclusão do curso de especialização)) ISCTE-Instituto Universitário de Lisboa, Portugal
Distinctions

Award

2021 Scientific Research Award Iscte 2021