I am a PhD in Information and Communication on Digital Platforms, awarded in 2025 through the joint doctoral programme of the Universidade de Aveiro and the Universidade do Porto. My expertise lies at the intersection of digital communication, educational innovation and socioemotional development, with a particular focus on the systemic integration of technology mediated solutions in formal education. My doctoral research developed and validated an Iberian comparative model implemented in Aveiro, Portugal and Barcelona, Spain, examining how digital platforms can be structurally designed to enhance social and emotional competences among adolescents and young people. I am an integrated researcher at DigiMedia, contributing to interdisciplinary scholarship in digital media, communication and education. I combine academic research with international teaching and research coordination. I lecture in Entrepreneurship and Digital Marketing in Brazil and serve as an invited speaker on Storytelling, Marketing and Diversity, Equity and Inclusion at EU Business School. I have coordinated student research groups in International Business at Pforzheim University and in ICT Innovation at EIT Digital in Sweden. I have also supervised professional internships at Escola Superior de Coimbra and at the Portuguese Institute for Employment and Vocational Training. My publication agenda is currently focused on consolidating peer reviewed outputs grounded in my doctoral research, building upon my earlier master’s dissertation on digital civic participation through social media, centred on the Government of Brasília. I hold an MBA from Manchester Business School and a bachelor’s degree from the Universidade de Brasília. I am internationally certified as a Chief Happiness Officer by Woohoo Partners and Instituto Feliciência, strengthening my expertise in organisational wellbeing, positive leadership and human development. Professionally, I integrate strategic communication, digital transformation and socioemotional innovation. I currently serve as Communication and Positivity and Human Development Coordinator at Instituto IECAP, leading projects focused on education and youth public policy. I previously worked as International Localization and Audiovisual Content Coordinator at Wix, based in Tel Aviv, and led audiovisual project management within the Communication Directorate of the National Confederation of Industry in Brazil, in partnership with CineGroup and Fábrika Filmes. Earlier in my career, I acted as account manager and international audiovisual producer at Cine Group, opening the company’s branch in Maputo, Mozambique, and producing projects in more than forty countries. My professional trajectory reflects a consolidated academic profile supported by doctoral research, international collaboration and executive experience across digital communication, education and socioemotional development.