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MSc in Agri-Food Marketing at Mediterranean Agronomic Institute of Zaragoza and PhD at School of Agricultural Engineers - Agrarian Economics UPM / ETSIA - Polytechnic University of Madrid. He is specializing in marketing and trends in agri-food consumption behaviour. Biodiversity enthusiast. Lover and researcher of the philosophical moments around the food and tasting. Author of several books on agri-food marketing and trends. Consultant. World Referee in scientific papers. Member at the Portugal Dubai 2020 Advisory Council. Full time Professor at ISAG-EBS and Invited professor at IPAM. Affiliation as a Researcher and Coordinator on the hospitality and gastronomy laboratory at CICET/FCVC. Researcher member at IPAM-Porto Lab. Founder of Slow Food Porto Association.
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Identification

Personal identification

Full name
Rui Rosa Dias
Gender
Male

Citation names

  • Dias, Rui Rosa
  • Rosa, Dias

Author identifiers

Ciência ID
0518-BB15-E293
ORCID iD
0000-0002-5934-8429

Knowledge fields

  • Social Sciences - Economics and Business - Economics

Languages

Language Speaking Reading Writing Listening Peer-review
Spanish; Castilian Proficiency (C2) Proficiency (C2) Advanced (C1) Proficiency (C2) Proficiency (C2)
English Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1) Advanced (C1)
Portuguese (Mother tongue)
Education
Degree Classification
2022/11/01 - 2023/02/28
Concluded
 Microcredencial em Educação a distância digital (Diploma de especialização)
Major in Ensino à distância
Universidade Aberta Departamento de Educação e Ensino a Distância, Portugal
 16 valores
2007/02/01 - 2007/04
Concluded
 Curso de Gestão Logística (Outros)
Major in Logística
Universidade do Porto Porto Business School, Portugal
2007 - 2007
Concluded
 Curso avançado de Investigação de Mercados Agroalimentares: novos enfoques (Postgraduate Certificate)
Major in Marketing Agroalimentar
CIHEAM Zaragoza , Spain
2004/09/30 - 2006/11/06
Concluded
 Economia Agrária (Doctor)
Major in Economia e Marketing agroalimentar
Universidad Politécnica de Madrid, Spain

Universidad Politécnica de Madrid Escuela Técnica Superior de Ingeniería Agronómica Alimentaria y de Biosistemas, Spain
Sobresaliente Cum Laude
2001/10 - 2002/07
Concluded
 Agro-Food marketing (Master Universitario)
Major in Marketing
Centre International de Hautes Etudes Agronomiques Méditerranéennes, France
1994 - 1998
Concluded
 Gestão de Marketing (Licenciatura)
Instituto Português de Administração de Marketing, Portugal
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2020/08 - 2023 Adjunct Teacher (Polytechnic Teacher) Instituto Superior de Administração e Gestão, Portugal
Instituto Superior de Administração e Gestão, Portugal
2005 - 2023 Invited Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal
Instituto Português de Administração de Marketing, Portugal
2013 - 2019 Adjunct Teacher (Polytechnic Teacher) Instituto Português de Administração de Marketing, Portugal

Positions / Appointments

Category
Host institution 		Employer
2016 - 2024 Consultor próprio RRD - Business Consulting (Rui Rosa Dias), Portugal
2007/01/01 - 2015/04/01 Diretor de Marketing, Inovação e Agricultura Biológica AGROS, UCRLS, Portugal
Projects

Contract

Designation Funders
2022/01/04 - Current Petisco
ISAG and CICET-FCVC
2021/01/02 - Current Economic Sustainability of Tourism in Porto
ISAG and CICET-FCVC
Researcher
2020/09/01 - Current Estudo de Públicos, a Avaliação das Marcas Patrocinadoras do evento e o Impacto económico do evento para o local
ISAG and CICET-FCVC
Researcher
2020 - Current Slow Food Gastronomy Trends
ISAG and CICET-FCVC
Principal investigator
Under evaluation
2022/03/01 - 2022/07/31 Projeto - BOTICAS - Happy and Healthy Local True Food
ISAG and CICET-FCVC
Co-Principal Investigator (Co-PI)
ISAG-EBS - CICET/FCVC, Portugal
2020/11/01 - 2021/11/01 Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives (pode colocar como Investigador Principal)
ISAG and CICET-FCVC
Principal investigator
ISAG-EBS - CICET/FCVC, Portugal
2016/04/01 - 2017/03/31 Perspetivas Atuais e Futuras do consumo agroalimentar no Norte de Portugal e a relevância do alimento, segundo os princípios do Slow Food
Universidade Europeia
Principal investigator
Concluded
2006 - 2009 Leite Biológico
POCI/V.1.2
AGROS, UCRLS, Portugal
 Agência Nacional de Inovação SA
Concluded
Outputs

Publications

Book
  1. Borges, Ana Pinto; Almeida, António Lopes de; Vieira, Elvira; Dias, Rui Rosa; Rodrigues, Paula. Gastronomy, hospitality, and the future of the restaurant industry: post-COVID-19 perspective. IGI Global. 2022.
    10.4018/978-1-7998-9148-2
  2. Borges, Ana Pinto; Almeida, António Lopes de; Vieira, Elvira; Dias, Rui Rosa; Rodrigues, Paula. Gastronomy, hospitality, and the future of the restaurant industry: post-COVID-19 perspective. IGI Global. 2022.
    10.4018/978-1-7998-9148-2
Book chapter
  1. António Lopes de Almeida; Kevin Hemsworth; Rui Rosa Dias; Rosa Conde. "Slow Food Lab". In An Organoleptic Exploratory Analysis of a Selected Regional Portuguese Ark of Taste Products. 2025.
    10.4018/979-8-3693-7530-3.ch007
  2. Joana Oliveira; Victor Tavares; Rui Rosa Dias. "Exploring Brand Presence in the Metaverse". In The Fly London Fashion Experience. 2025.
    10.4018/979-8-3693-9005-4.ch005
  3. Dias, Rui Rosa. ""Produção do campo à mesa: a ética e a natureza, a ética e a mão-de-obra, ética e consumidores"". In Alimentação: avanços e Controvérsias. São Paulo, Brazil: Alexa, 2023.
    Published
  4. Helena Real; Rui Rosa Dias. "Portuguese Mediterranean Diet as a Future Trend for Healthy and Sustainable Restaurant Consumption". In A Post-COVID-19 Perception. United States, 2022.
    10.4018/978-1-7998-9148-2.ch005
  5. Dias, Rui Rosa. "Portuguese Mediterranean Diet as a Future Trend for Healthy and Sustainable Restaurant consumprion". In Gastronomy, Hospitality, and the Future of the Restaurant industry: Post-Covid-19 Perspectives. IGI Global, 2022.
    Published
  6. Dias, Rui Rosa. "Alimentação: avanços e Controvérsias". In Alimentação: avanços e Controvérsias. France: Alexa, 2019.
    Published
  7. Dias, Rui Rosa. "La cadena de valor agroalimentaria: analisis internacional de casos reales". In La cadena de valor agroalimentaria: analisis internacional de casos reales. Madrid, Spain: Editorial Agrícola, 2010.
    Published
Conference paper
  1. Dias, Rui Rosa. "SLOW FOOD LAB – PORTUGUESE ARK OF TASTE: AN SENSORIAL ORGANOLEPTIC TEST". Paper presented in nternational Conference on Applied Business and Management (ICABM2024), Porto, 2024.
    Published
  2. Dias, Rui Rosa. "Transparency as a key factor through agri-food and forestry system". Paper presented in nternational Conference on Applied Business and Management (ICABM2024), Porto, 2024.
  3. Dias, Rui Rosa. "Urban-rural reciprocity relations: A study for a new integrated model". Paper presented in nternational Conference on Applied Business and Management (ICABM2024), Porto, 2024.
  4. Dias, Rui Rosa. "Port Wine – New Horizons and New Markets: A Case Study". Paper presented in nternational Conference on Applied Business and Management (ICABM2024), Porto, 2024.
    Published
Edited book
  1. Dias, Rui Rosa, ed. Transparência. Porto: Vida Económica. 2023.
    Published
  2. Dias, Rui Rosa, ed. Marketing Agroalimentar Fundamentos e Estudos de Caso. Porto: Vida Económica. 2016.
    Published
  3. Dias, Rui Rosa, ed. Os trilhos do Marketing Agroalimentar. Porto: Vida Económica. 2015.
    Published
  4. Rosa, Dias, ed. Producción y Mercado de Leche Ecológica en Portugal: Estratégias y Tendencias. Porto, Portugal: Novembro. 2009.
    Published
Journal article
  1. Rui Rosa Dias; António Lopes De Almeida; Kevin Hemsworth; Dias, Rui Rosa; Almeida, António Lopes de; Hemsworth, Kevin. "Slow tourism and food: The ‘Good’ principle as Portuguese trend". Journal of Tourism & Development (2023): vol. 43 (2023)-vol. 43 (2023). https://proa.ua.pt/index.php/rtd/article/view/33001.
    10.34624/RTD.V43I0.33001
  2. Rui Rosa Dias. "National Gastronomy Brand as a Country's Identity.". (2023): http://dx.doi.org/10.58869/iwthm2023.
    10.58869/iwthm2023
  3. Dias, Rui Rosa; Almeida, António Lopes de; Hemsworth, Kevin. "Slow tourism and food: The ‘Good’ principle as Portuguese trend". (2023): https://doi.org/10.34624/rtd.v43i0.33001.
    https://doi.org/10.34624/rtd.v43i0.33001
  4. Rui Rosa; Mafaldo Nogueira; Filipa Azinheira. "Spirituality, Socialization and Knowledge: a Philosophical Approach to the Slow Food Agri-food System". International Journal on Food System Dynamics Vol 13 (2022): No 4 (2022)-No 4 (2022). http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/D3.
    10.18461/IJFSD.V13I4.D3
Manual
  1. Dias, Rui Rosa. Food Trends. 2018.
    Accepted
Newspaper article
  1. Dias, Rui Rosa. "O marketing agroalimentar da verdade: tendência ou utopia?", Marketeer, 2021
Online resource
  1. Dias, Rui Rosa. Dieta Mediterrânica: O benefício da complementaridade. 2023. https://www.apn.org.pt/documentos/ebooks/Ebook_Dieta_Mediterra__nica-high.pdf.
Thesis / Dissertation
  1. Pimentel, Teresa Sofia da Silva. "Estudo exploratório para o lançamento de uma academia de formação". Master, 2023. http://hdl.handle.net/10400.26/44791.
  2. Pereira, Ana Luísa. "Gestão de vendas: modelo comercial aplicado ao Covet Group - Caso Meetsales". Master, 2021. http://hdl.handle.net/10400.26/38196.
  3. Caballero Andrade, Luis Enrique. "Implementacion de una consultora en marketing territorial". Master, 2016. http://hdl.handle.net/10400.26/18107.
  4. Torres Enk, Laura Carolina. "Plan estratégico para motivar la participación en los grupos de investigación: el caso de las universidades de la ciudad de Medellín y su Área Metropolitana". Master, 2016. http://hdl.handle.net/10400.26/18108.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2010/05/14 Os produtos Biológicos em Portugal em.cantos - Beja
IPB - Instituto Politécnico de Beja (Beja)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2022/01/10 - 2023/07/28 O papel do marketing interno em organizações de gestão de eventos - o caso Exponor
Supervisor of Sofia Nunes
2021/01/31 - 2022/12/31 Estudo exploratório para o lançamento de uma academia de formação
Supervisor of Teresa Sofia da Silva Pimentel
2021/10/01 - 2022/07/21 Processo de Internacionalização da empresa Sisint, Lda para os Emirados Árabes Unidos
Supervisor of Alda Cristina Nogueira da Costa e Vasconcelos
2021/02/28 - 2022/06/01 Mendonça, Manuel Maria Lopes Pinto Furtado de
Supervisor
2020/09/01 - 2021/12/02 Gestão de vendas: modelo comercial aplicado ao Covet Group - Caso Meetsales
Supervisor
2015/09/01 - 2016/08/29 Implementacion de una consultora en marketing territorial
Supervisor of Luis Enrique Caballero Andrade
2015/09/01 - 2016/08/29 Plan estratégico para motivar la participación en los grupos de investigación: el caso de las universidades de la ciudad de Medellín y su Área Metropolitana
Supervisor

Event participation

Activity description
Type of event 		Event name
Institution / Organization
2023/06/23 - Current International Workshop ¿Tourism and Hospitality Management¿ (IWTHM2023) international Workshop “Tourism and Hospitality Management” (IWTHM2023)
ISAG – European Business School, em parceria com o Centro de Investigação em Ciências Empresariais e Turismo da Fundação Consuelo Vieira da Costa (CICET-FCVC) e a Unidade de Investigação Aplicada em Gestão (UNIAG)., Portugal
2016/11/16 - Current Às quartas com… Rui Rosa Dias
Meeting
 Às quartas com… Rui Rosa Dias
ROTARY CLUB DE OLIVEIRA DE AZEMÉIS, Portugal
2016/07/09 - Current Cidade Mais
Round table

Association member

Society Organization name Role
2014/05/01 - Current Slow Food Porto Associado e Presidente

Committee member

Activity description
Role 		Institution / Organization
2023/11/30 - Current Comissão Técnico - Científica
Member
 ISAG-EBS - CICET/FCVC, Portugal
2023/06/23 - Current Membro da Comissão Científica International Workshop “Tourism and Hospitality Management” (IWTHM2023)
Other
 ISAG-EBS - CICET/FCVC, Portugal
2021/05/07 - Current Membro da Comissão Científica International Workshop “Tourism and Hospitality Management” (IWTHM2021)
Other
 ISAG-EBS - CICET/FCVC, Portugal
2021/05/07 - Current Membro da Comissão Organizadora International Workshop “Tourism and Hospitality Management” (IWTHM20211
Other
 ISAG-EBS - CICET/FCVC, Portugal
2017 - Current Membro do Comité Científico do Editorial do Journal of Albania Veterinary Society
2016 - Current Membro da Comissão Científica V Congresso Internacional Cidades Criativas IPAM-Porto, Portugal

Conference scientific committee

Conference name Conference host
2017 - Current VI Congresso Internacional Cidades Criativas - Universidade Central da Florida - Orlando Orlando
2016 - Current VI Congresso Internacional Cidades Criativas - Universidade do Porto Porto
2015/10 - Current The Portuguese Marketing Conference Porto

Consulting

Activity description Institution / Organization
2015/04/01 - Current Consultoria a empresas do setor agroalimentar

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2009 - 2011 Marketing Agroalimentar Mestrado Agricultura Biológica (Mestrado) Instituto Politécnico de Viana do Castelo Escola Superior Agrária, Portugal
2006 - 2007 Marketing Agroalimentar Master en Ciencia y tecnologia Alimentasr (Master) Universidade de Vigo - Campus Ourense, Spain

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2010 - 2013 Várias intervenções na qualidade de membro de júris de apresentação de trabalhos para obtenção de Títulos de Especialista, nomeadamente em: ISCAP, ISPGAYA, IPAM
Evaluator

Interview (newspaper / magazine)

Activity description Newspaper / Forum
2022/06/03 A caminho da plena gastronomia” Vida Económica
2020/05/19 Preferir a produção nacional – Rui Rosa Dias Agro Portal
2019/02/19 “O comércio tradicional local de produtos nacionais terá uma década de ouro pela frente” Vida Rural
2018/11/17 10 tendências da comida do futuro Expresso

Interview (tv / radio show)

Program Topic
2021 - Current Porto Canal Black Friday
2018/04/30 - Current World Disco Soup Day World Disco Soup Day
2017/05/10 - Current RTP 2017-05-10 Congresso Slow Food - Food Futures
2016/03/12 - Current RTP Fileira do leite e carne tem que "olhar internamente" e reestruturar-se

Journal scientific committee

Journal title (ISSN) Publisher
2009 - 2014 Agriculture Economics

Mentoring / Tutoring

Topic Student name
2019 - Current Cotutor Dissertação de Doutoramento na FCNAUP Helena Real
2020 - 2021/12/31 Tese de Mestrado Filipa Azinheira
Distinctions

Award

2006 Melhor Percurso profissional
IPAM-Porto, Portugal

Other distinction

2023 Inovação e Irreverência
ISAG-EBS - CICET/FCVC, Portugal