I'm a PhD student in Computer Engineering at the University of Minho, with a master's degree in Digital Transformation and a degree in Marketing Management from the University of Maia. My career has focused on the intersection between technology, education and communication, with a strong orientation towards innovation, social impact and the digital transformation of organizational and academic contexts. I collaborated on the European project AI ERIT, where I was part of the project management and research team, contributing to the development of an ethical toolkit for the adoption of artificial intelligence in higher education. In the DPBL - Digital Problem-Based Learning project, I took on the role of communication and digital content coordinator, being responsible for the communication strategy, network management, visual identity and institutional dissemination of the project at European level. I'm the founder of campus.ly, a startup focused on digitizing academic and university life, incubated at Sanjotec and awarded 2nd place in the Innovate My City competition, promoted by the São João da Madeira City Council, in addition to two participations in the National Young Entrepreneurs Showcase, in one of which we received an incubation award from PortusPark. I was also the winner of Portugal Fashion CHALLANJE, promoted by ANJE, and have taken part in various European projects and entrepreneurship initiatives, including an internship opportunity at Belgian start-up, Expect Me. I have experience in organizing and coordinating scientific and technological events. I was Communication Chair at ICMarkTech, an international conference dedicated to innovation in marketing and technology, and I was on the organizing committee of DeepLearn, a global event for advanced training in artificial intelligence. I also founded Rise Up Júnior Empresa at the University of Maia, an initiative to train and connect students with the job market, and have worked on projects for companies such as Fruut, Super Bock Group, Ambar, dott, Chocolate Box, Portugal Fashion, Quinas, Porto City Council, Porto Business School, CEiiA and ANJE. Throughout my career, I have developed skills in the areas of digital communication, strategic marketing, project coordination, IT and technological innovation, with a special interest in creating digital solutions that promote the transformation and improvement of the higher education experience.