Mário Sérgio Teixeira. Completed his PhD in Management in 2006/01/20 from the University of Trás-os-Montes and Alto Douro (UTAD), the Master's degree (MBA – Current Lisbon MBA) in Management and Business Administration, with a specialization in Marketing in 1996 from the University Católica Portuguesa (Faculty of Economic and Business Sciences), the Postgraduate Degree in Marketing Research in 2000 from INDEG/ISCTE-IUL and the Degree in Economics in 1987 from ISEG/UL - Lisbon School of Economics and Management. He is a Researcher at CETRAD-Center for Transdisciplinary Studies for Development, of which he was deputy director between 2006 and 2009, and Assistant Professor at UTAD. He has 1 registered European patent with prospects for transfer to the business world and 32 publications indexed in Scopus. He has published 23 articles in indexed journals (9 in AJG/ABS; 11 in JCR; 18 in SCOPUS – 14 of which are Q1/Q2). He is co-author of 1 book and 13 book chapters, 9 of which are indexed by SCOPUS, as well as 14 other publications of scientific interest. He published 39 communications in the area of Management in conference proceedings or abstracts. He presented invited lectures at 5 scientific events, participated in 6 scientific committees and 34 events, 12 of which were organized by him, and, in 2023 and in 2024, he was part of the FCT doctoral scholarship evaluation panel in the area of Economics and Management. He coordinated 2 projects as IR or research and development line manager that were financed on a competitive basis by public funds through national agencies (FCT and CCDRN). He was the technical-scientific coordination of another 4 funded research and development projects, as well as 7 services provided. He participated as a researcher (as part of extended teams) in 13 research and development projects financed on a competitive basis by public funds through international and national agencies (6 international and 7 national) and in 11 services provided. He supervised 3 and co-supervised 1 approved doctoral theses (he is supervising 4 more theses and co-supervising 2 others). He supervised 29 and co-supervised 2 master's theses. He supervised the final works of 28 undergraduate and 2 postgraduate students. He supervises(ed) 5 research fellows: 1 doctoral researcher hired as part of an FCT project; 2 PhD scholarships funded by FCT; 1 licensed research fellow; and 1 BII – research initiation scholarship for undergraduate students. He taught 87 curricular units (CU) in different courses and areas of management, having conducted and developed the program for 43 new UCs, particularly in innovative areas in which UTAD was a pioneer at national level (Entrepreneurship and Soft Skills for Management). Pedagogical evaluations are mostly Excellent or Very Good. He participated in the teams that created 6 courses (2 PhD, 1 Master's, 2 Postgraduate and 1 Bachelor's degree) and reformulated another 6 (2 Master's and 4 Bachelor's courses), He organized and/or participated in 55 extension tasks, 11 scientific dissemination actions and 39 actions for the economic and social valorization of knowledge. He was elected for one term of the UTAD General Council (2012-2016), for deputy director of a research unit (CETRAD, between 2006-2009) and for 2 terms of the ECHS Scientific Council (2009-2013 and 2017 -2021). He participated in 6 course committees, 2 of them as its director (PhD in Agribusiness and Sustainability and Master in Entrepreneurship). He has received 4 award(s) and/or honors. He works in the area of Management, namely in the areas of Marketing, Strategy and Entrepreneurship, or even in emerging multidisciplinary themes such as MarTech – Marketing with Technology (investigating and evaluating the use of New Technologies, such as Virtual Reality, to achieve Marketing objectives), Sustainability or Soft Skills.