I hold a degree in Economics from ISEG and an Executive Master's in Marketing Management from ISCTE/INDEG. With 22 years of professional experience, my career spans diverse fields such as management control (Peugeot and Cetelem), market research (Nielsen), and business unit leadership (Delta Q), where I oversaw marketing, communication, sales, distribution, retail, logistics, and management control operations. Since 2016, I have been a lecturer at ESCS, teaching the Master's course in Marketing and New Technologies, as well as undergraduate courses including Distribution and Sales and Applied Marketing Research Workshop. In 2022, I founded a consultancy specializing in Artificial Intelligence applied to Marketing. Currently, I serve as the Head of Brand at Cofidis Portugal.