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Jinous Sadighha has completed Bachelor in Physics at Imam Khomeini International University and passed important and basic subjects in mathematics, statistics and methodologies in Iran and started her career as a mathematics-physics teacher in high schools/pre-universities and academic institutes. Since she was always passionate about social science, business and management and marketing, she decided to continue her study in a prestigious Bangalore university in English, in India. Apart from achieving wonderful experiences in life and knowing different cultures, she has graduated in Master of Business Administration with dual specialization in finance and marketing in 2013 with first class honour, has been also secured in Presentation Skills Competition in Effective Communication Skills course at VP academy, and participated in some National Conferences. In 2014, she returned to Iran and started her professional career in business and management field in various sectors such as industrial production lines, logistics, FMCG, electronic- mobile and accessories and leisure- theme park industry and has attended supplementary courses in Branding and Marketing such as: Brand Strategic management and Brand Innovation, Personal Branding, Value Management and Mental Models to improve her professional knowledge and keep herself acquainted. She has also attended two workshops of "Peace Counts- Peace builders around the World" and "Youth and Peaceful Social Skills". In 2017, she has been accepted as an international student to do a PhD in Economics and Management Sciences at Universidade do Algarve, Portugal. She has passed several seminars about different methodologies such as: Qualitative Research Methods, Structural Equation Models with Latent Variables, Regression Analysis, Categorical Analysis, Systematic Literature Review, NVIVO, and STATIS Procedure and gained deep knowledge on Marketing Theories, particularly Value Co-creation applied in Tourism and Hospitality. Her research project, "customer value co-creation journey in hotels: Customer perception and behaviour towards value co-creation" has been funded by FCT due to its outstanding design which led to the publication of three Q1 Scopus articles in prestigious journals such as International Journal of Hospitality Management. She has concluded her thesis with the grade "Very good with the highest distinction" in 2024 and is currently peer-reviewing for international high-ranked journals along with collaborating with esteemed scholars on various projects worldwide.
Identificação

Identificação pessoal

Nome completo
Jinous Sadighha
Data de nascimento
1985/09/09

Nomes de citação

  • Sadighha, Jinous

Identificadores de autor

Ciência ID
EF1A-101E-D47F
ORCID iD
0000-0001-7868-4180

Endereços de correio eletrónico

  • jinoussadigh@gmail.com (Profissional)

Websites

Idiomas

Idioma Conversação Leitura Escrita Compreensão Peer-review
Inglês Utilizador proficiente (C2) Utilizador proficiente (C2) Utilizador proficiente (C2) Utilizador proficiente (C2) Utilizador proficiente (C2)
Alemão Utilizador independente (B1) Utilizador independente (B1) Utilizador independente (B1) Utilizador independente (B1)
Árabe Utilizador elementar (A1) Utilizador elementar (A1) Utilizador elementar (A1) Utilizador elementar (A1)
Português Utilizador independente (B1) Utilizador independente (B1) Utilizador independente (B1) Utilizador independente (B1)
Iraniano (Outras) (Idioma materno)
Formação
Grau Classificação
2017/06/01 - 2024/12/06
Concluído
Ph.D. in Economics and Management Sciences (Doutoramento)
Especialização em Management (marketing)
Universidade do Algarve, Portugal
"customer value co-creation journey in hotels: customer perception and behaviour towards value co-creation"" (TESE/DISSERTAÇÃO)
Economics and Management sciences
2011/09/10 - 2013/06/30
Concluído
Master of Business Administration (Master)
Especialização em Marketing & Finance Management
Bangalore University, Índia
First Class honor
2004/09/22 - 2009/07/21
Concluído
Physics (Bachelor)
Especialização em Solid state
Imam Khomeini International University, Irão
Percurso profissional

Cargos e Funções

Categoria Profissional
Instituição de acolhimento
Empregador
2020/04/01 - Atual Business Operation Executive Teleperformance Portugal, Portugal

Outros

Categoria Profissional
Instituição de acolhimento
Empregador
2016 - 2017 Marketing and branding consultant Paniatrade co.ltd, Irão
BANikbranding group, Irão
2015/11/01 - 2016/07/01 Marketing and Branding Supervisor in a bread and pasty production company. I was fully responsible for creating a brand,determining marketing strategies, training marketing employees, ... Melika bread and pastry co.ltd, Irão
2015 - 2016 Marketing and Branding Project manager Parse Land , Irão
BANikbranding group, Irão
2015/06/01 - 2015/10/01 Operation Executive GSP Global Shipping co.ltd, Irão
2013/11/01 - 2015/06/01 Administrative Manager Takestan Industrial Ice co.ltd, Irão
2005/07/01 - 2006/09/01 Mathematics and Physics teacher Rahe Andishe co.ltd, Irão
Projetos

Bolsa

Designação Financiadores
2017/06/06 - 2024/12/06 Stimulating customer participation behaviour and boosting value co-creation in hotels
UIDB/04020/2020
Bolseiro de Doutoramento
Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal
Fundação para a Ciência e a Tecnologia
Concluído
2017/06/01 - 2024/12/06 customer value co-creation journey in hotels: customer perception and behavior towards value co-creation
UIDB/04020/2020
Bolseiro de Doutoramento
Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal
Fundação para a Ciência e a Tecnologia
Concluído
2017/06/01 - 2024/12/06 Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators
UIDB/04020/2020
Bolseiro de Doutoramento
Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal
Fundação para a Ciência e a Tecnologia
Concluído
2017/06/01 - 2024/12/06 Value reciprocity mechanism in hotels¿: testing customer participation behaviour and value co-creation as mediators and previous experience as a moderator
UIDB/04020/2020
Bolseiro de Doutoramento
Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal
Fundação para a Ciência e a Tecnologia
Concluído
Produções

Publicações

Artigo em revista
  1. Sadighha, Jinous; Patricia Pinto; Manuela Guerreiro; Ana Cláudia Campos. Autor correspondente: Sadighha, Jinous. "Value reciprocity mechanism in hotels¿: testing customer participation behaviour and value co-creation as mediators and previous experience as a moderator". Journal of Hospitality and Tourism Insight (2025): https://doi.org/10.54499/UIDB/04020/2020.
    Publicado • https://doi.org/10.54499/UIDB/04020/2020
  2. Jinous Sadighha; Patrícia Pinto; Manuela Guerreiro; Ana Cláudia Campos. "Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators". Tourism and Hospitality Research (2025): http://dx.doi.org/10.1177/14673584241310050.
    10.1177/14673584241310050
  3. Sadighha, J.; Pinto, P.; Guerreiro, M.; Campos, A.C.. "Stimulating customer participation behaviour and boosting value co-creation in hotels". International Journal of Hospitality Management 119 (2024): http://www.scopus.com/inward/record.url?eid=2-s2.0-85188622345&partnerID=MN8TOARS.
    10.1016/j.ijhm.2024.103733
Tese / Dissertação
  1. Sadighha, Jinous. "A study on customer preferences towards sport shoes in Bangalore". Mestrado, Bangalore University, 2013.

Propriedade Intelectual

Marca registada
  1. 2018. ""Pania" an online store of mobiles, tablets and accessories; Creating the brand identity, strategy and participating in launch campaign in Tehran with BANikbranding.com".
  2. 2017. "Atmosfer; Creating the brand "ParseLand" as a them park- outlet in Tehran, creating Brand identity, Brand Personality,publishing Brand Bible and strategy based on market research and finding marketing best practices in Iran Market with BANikbranding.com".
    Pendente
  3. 2016. ""BreadLand"; high quality bread and pastry, Creating the brand , Brand Identity, Brand strategy, effective brand communication design and launch campaign after a deep market research, Mentoring focus groups, IDI with experts of the industry and studying the customers' feed backs in FMCGs including distributors and final consumers in order to create added value to the service process/products".
    Registada
Atividades

Apresentação oral de trabalho

Título da apresentação Nome do evento
Anfitrião (Local do evento)
2022/04/06 Stimulating guest participation in value co-creation: lessons learned from Portuguese hotels TMS Algarve
Universidade do Algarve (Faro, Portugal)
2019/11 Accepted Abstract: "Experiencing Value Creation/Cocreation in Tourism" Tforum
Algarve University (Faro, Portugal)
2019/07 Accepted Abstract: "VALUE CREATION/CO-CREATION, EXPLORING BUSINESS LOGICS’ CONVERGENCES BY FOCUSING ON THE ROLES OF RESOURCE INTEGRATION AND INTERACTION" Creatour
Algarve University (Faro, Portugal)
2012/11/02 Power of Color in Marketing Marketing Seminar
MBA & DBA Department Club, Brindavan college (Bangalore, Índia)
2011/08/04 The role of Advertising in Marketing Presentation skill competition
VPA (Valuepoint Academy) (Bangalore, Índia)

Participação em evento

Descrição da atividade
Tipo de evento
Nome do evento
Instituição / Organização
2018/10/18 - 2018/10/19 International Conference Participation
Conferência
International conference on marketing and design intersections and challenges
Universidade do Algarve, Portugal
2016/12/05 - 2016/12/09 Bread and Pastry industrial exhibition
Exposição
International Exhibition of industrial bakery and pastry equipment and product
Melika bread and pastry co.ltd, Irão
2011/10/14 - 2011/10/15 National Conference
Conferência
Challenges and Opportunities for Business in the New Millennium
Bangalore University, Índia

Curso / Disciplina lecionado

Disciplina Curso (Tipo) Instituição / Organização
2015/07/21 - Atual Social science Peace Counts- Peacebuilders around the world Berghof Foundation, Alemanha
2013/04 - Atual Team Leadership and Floar Assistant Bharati-Walmart, Índia
2017/06/15 - 2019/06/30 Learning Portuguese Nivel A1 & A2, Nivel B1, B2 Lingua Portuguesa Escola Basica Santo. Antonio, Portugal
2019/02/20 - 2019/02/20 Marketing/Management negotiating the deal Universidade do Algarve Centro de Investigação sobre Espaço e Organizações, Portugal
2019/02/14 - 2019/02/15 Quantitative, Qualitative methods NVIVO 12 Plus (Outros) Universidade do Algarve, Portugal
2018/02/17 - 2018/02/18 Marketing Seminars on Marketing Management (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2018/02/02 - 2018/02/03 Mangaement Seminars on leadership and organizational behavior (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2018/01/26 - 2018/01/27 Management Seminars on Operations Management (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2018/01/19 - 2018/01/20 Management seminars on Finance Theory (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2018/01/12 - 2018/01/13 Management Strategic Planning (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/11/24 - 2017/11/25 Methodologies Seminar on STATIS procedure (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/11/17 - 2017/11/18 Methodologies Seminar on Structure equation models with latent variables (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/11/10 - 2017/11/11 Methodologies Seminar on Categorical Analysis (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/11/03 - 2017/11/04 Methodologies Seminar on models with nominal or limited dependent variables (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/10/13 - 2017/10/14 Methodologies Seminar on Qualitative methods (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/09/20 - 2017/09/21 Methodologies Seminars on Regression Analysis (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2017/07/27 - 2017/07/28 Methodologies Seminar on Regression with binary dependent variable (Doutoramento) Universidade do Algarve - Campus de Gambelas, Portugal
2016/09/01 - 2016/12/30 Management short course in Entrepreneurship Bahar Business Institute, Irão
2016/06/01 - 2016/12/30 Marketing short course, review on principal marketing concepts and theories Bahar Business Institute, Irão
2016/06/01 - 2016/09/30 Mangement/Marketing Mental model Bahar Business Institute, Irão
2016/06/01 - 2016/09/30 /Management/ Marketing-Branding Short course in Value Management Bahar Business Institute, Irão
2016/08/24 - 2016/08/25 Social Science the workshop on "Youth and Peaceful Social Skills" Tehran Peace Museum, Irão
2015/07/15 - 2016/07/16 Marketing/Branding Brand Strategic Management and Brand Innovation Industrial Management Organization, Irão
2016/01/15 - 2016/01/30 Marketing/Branding Personal Branding BANikbranding group, Irão
2013/12/01 - 2014/12/31 Learning German Language A 1-1, A 1-2, A 2-1, A 2-2, B 1-1, B 1-2, B 1+, B 2-1 Goethe Institut, Alemanha
2013/04/15 - 2013/04/30 Marketing/Management
2011/06/09 - 2011/08/05 Marketing/Management Effective communication skill Valuepoint Academy, Índia
2010/01/15 - 2011/03/30 English IELTS Courses Listening, Speaking, Reading, Writing skills for IELTS Exam Safir Language Institute, Irão
2009/10/03 - 2009/11/06 IT, Information System ICDL,word,excel Academic Jahad Educational Center, Irão
2009/08/15 - 2009/10/02 IT, Computer Science ICDL,basic concept of IT, Windows, Internet Academic Jahad Educational Center, Irão

Membro de associação

Nome da associação Tipo de participação
2015/01/01 - 2018/12/31 BANikbranding group www.banikbranding.com Branding and marketing project manager- Professional consultant
Distinções

Prémio

2024 Phd award
Universidade do Algarve, Portugal
2011 First position in presentation skills competition
VPA (Valuepoint Academy), Índia

Título

2013 MBA in Marketing and Finance with First class honor
Bangalore University, Índia