José Paulo Marques dos Santos (C616-4C0F-D518)

Curriculum Vitae

José Paulo Marques dos Santos

José Paulo Marques dos Santos completed his Ph.D. in Management on March 29, 2011, at the Technical University of Lisbon, Portugal, with the thesis “Neuroscience in Marketing: An fMRI-based Perspective on Brands”. He earned his bachelor’s degree in Chemical Engineering in 1989 from the University of Coimbra, Portugal. He completed his DEA in Marketing and Market Research on July 7, 2006, at the University of A Coruña, Spain. José Paulo has held several academic and research positions. He is a Vice-Rector at the University of Maia, Portugal, where he is also the Director of the Pedagogic Innovation Office. He is an Associate Professor at the Department of Business Administration. He is a Visiting Researcher at the Experimental Biology Unit, Faculty of Medicine, University of Porto, Integrated Researcher at the University of Porto's LIACC, Laboratory for Artificial Intelligence and Computer Science, and at the LASI, Associated Laboratory for Intelligent Systems. He is also a Collaborative Researcher at the University of Beira Interior's NECE, Research Center for Business Sciences. His academic contributions include publishing 11 journal articles, authorship of 13 book sections, and four books, including Frontiers in Neuroscience, Journal of Brand Management, Journal of Product and Brand Management, Lecture Notes in Computer Science, SAGE Open, Frontiers in Human Neuroscience, Frontiers in Psychology, IEEE Access, and Machine Learning & Knowledge Extraction. He is a member of the Editorial Board of SAGE Open. He has organized 11 events, including the International Conference MarkTech – Marketing and Technologies, IC MarkTech, of which he was one of its creators, going to the seventh edition in 2025. He hosted the DeepLearn summer school in 2024 and again in 2025, and will host the 2026 CESArtIn (Cognitive, Ethics and Society Dimensions of Artificial Intelligence) winter school in January 2026. José has supervised one PhD thesis and is supervising three, supervised 17 master’s dissertations and is supervising one. He has received four awards/honors for his work in academic conferences. In research projects with competing contracts, José Paulo has served as the Principal Investigator in two, as Co-PI in one, and a Researcher in five, one in Brazil. He is the coordinator at the University of Maia of the Center of Pedagogical Excellence and Innovation “Pedagogia XXI”, a funded program of the Government of Portugal with 1,192,857.14 €. His research interests cover fMRI, EEG, tDCS, decision-making in neurosciences, machine learning and explainable artificial intelligence in artificial intelligence, consumer behavior and branding in marketing, and active learning and educator’s digital competencies in pedagogy. José has worked with 116 collaborators on co-authoring scientific papers throughout his career. His research themes in the last five years include neuromarketing, connectome and functional connectivity, brand community, search engine optimization, explainable artificial intelligence, and emergency remote teaching.

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Identification

Personal identification

Full name: José Paulo Marques dos Santos

Citation names

Santos, José Paulo
Marques dos Santos, José Paulo

Author identifiers

Ciência ID: C616-4C0F-D518
ORCID iD: 0000-0002-5567-944X
AuthenticusID: R-001-H5Z
Google Scholar ID: pQwED3AAAAAJ
Researcher Id: O-4704-2014
Scopus Author Id: 58781640200

Email addresses

jmarquessantos@med.up.pt (Professional)
jpsantos@umaia.pt (Professional)

Addresses

Universidade da Maia, Departamento de Ciências Empresariais do ISMAI. Av. Carlos Oliveira Campos, 4475-690, Castêlo da Maia, Maia, Portugal (Professional)

Websites

https://www.researchgate.net/profile/Jose_Marques_Dos_Santos (Professional)

Knowledge fields

Medical and Health Sciences - Basic Medicine - Neurosciences
Natural sciences - Biological Sciences - Behavioural Sciences Biology
Exact Sciences - Computer and Information Sciences - Bioinformatics
Social Sciences - Economics and Business - Business and Management
Social Sciences - Psychology - Psychology, Special

Languages

Language	Speaking	Reading	Writing	Listening
English	Advanced (C1)	Advanced (C1)	Advanced (C1)	Advanced (C1)
French	Advanced (C1)	Advanced (C1)	Beginner (A1)	Advanced (C1)
Spanish; Castilian	Advanced (C1)	Advanced (C1)	Intermediate (B1)	Advanced (C1)

Education

	Degree	Classification
2011/06 - 2012/05 Attended	Visiting Research Fellowship (Pós-doutoramento) University of Glasgow, United Kingdom
2008/04 - 2011/03/29 Concluded	Gestão (Doutoramento) Universidade de Lisboa, Portugal "Neuroscience in Marketing: An fMRI-based perspective on Brands" (THESIS/DISSERTATION)	Muito Bom
2010 - 2010 Concluded	Brain Decoding: Pattern Recognition Challenges in Neuroimaging (Curso médio) International Association for Pattern Recognition, United States
2010 - 2010 Concluded	Neural Networks in Classification, Regression and Data Mining (Curso médio) InstitutoSuperior de Engenharia do Porto, Portugal
2010 - 2010 Concluded	Interpretive Research Methods (Curso médio) European Institute for Advanced Studies in Management, Belgium
2008 - 2008 Concluded	Cognitive Neuroscience (Curso médio) University of Oxford, United Kingdom
2007 - 2007 Concluded	Near Infrared Spectroscopy – Diffuse Optical Tomography (NIRS-DOT) (Curso médio) MGH/MIT/HMS Athinoula A. Martinos Center for Biomedical Imaging, United States
2007 - 2007 Concluded	FSL & FreeSurfer course (Curso médio) Oxford Centre for Functional Magnetic Resonance Imaging of the Brain, United Kingdom
2006/07/07 Concluded	Comercialización y Investigación de Mercados (DEA) Universidade da Coruña Facultade de Economía e Empresa, Spain "Comercialización e Investigación de Mercados" (THESIS/DISSERTATION)	Notable
2004 - 2004 Concluded	AutoCAD 2004 (Curso médio) PH Informática, Portugal
1999 - 1999 Concluded	Programação de Autómatos (Aut 20 – Avançado) (Curso médio) Omron, Portugal
1999 - 1999 Concluded	Programação de Autómatos (Aut 10 – Iniciação) (Curso médio) Omron, Portugal
1991 - 1992 Concluded	Gestão de Operações Industriais (Pós-Graduação) Instituto Politécnico do Porto, Portugal	Bom
1982 - 1989 Concluded	Engenharia Química (Licenciatura) Universidade de Coimbra, Portugal "Produção de combustíveis líquidos a partir de resíduos da indústria de plásticos" (THESIS/DISSERTATION)	13

Affiliation

Science

	Category Host institution	Employer
2023/10/01 - Current	Researcher (Research)	Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
	Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
2023/10/01 - Current	Researcher (Research)	Laboratório Associado de Sistemas Inteligentes (LASI), Portugal
	Laboratório Associado de Sistemas Inteligentes (LASI), Portugal
2020/07/01 - Current	Visiting Researcher (Research)	Universidade do Porto Faculdade de Medicina, Portugal
	Universidade do Porto Faculdade de Medicina, Portugal
2015/01 - 2021/12	Researcher (Research)	Universidade do Porto Instituto de Investigação e Inovação em Saúde, Portugal
	Universidade do Porto Instituto de Investigação e Inovação em Saúde, Portugal
2011/06 - 2012/07	Visiting Researcher (Research)	University of Glasgow, United Kingdom
	University of Glasgow Institute of Neuroscience and Psychology, United Kingdom

Teaching in Higher Education

	Category Host institution	Employer
2021/04/14 - Current	Associate Professor (University Teacher)	Universidade da Maia, Portugal
	Universidade da Maia, Portugal
2018/09 - 2023/07	Invited Assistant Professor (University Teacher)	Universidade Europeia, Portugal
	Universidade Europeia, Portugal
2011/04 - 2021/04/13	Assistant Professor (University Teacher)	Instituto Universitário da Maia Departamento de Ciências Empresariais, Portugal
	Instituto Universitário da Maia Departamento de Ciências Empresariais, Portugal
2006/10 - 2011/03	Assistant (University Teacher)	Instituto Universitário da Maia, Portugal

2002/09 - 2006/09	Trainee Assistant (University Teacher)	Instituto Universitário da Maia, Portugal

Other Careers

	Category Host institution	Employer
1990/01 - 1991/12	Técnico Superior (Técnico Superior)	Vitexplás – Tecidos Industriais, Lda, Portugal

Positions / Appointments

	Category Host institution	Employer
2025/04 - Current	Member of the Editorial Board SAGE Open	Sage Publications Inc, United States
	SAGE Open, United States
2021/07/23 - Current	Vice-Rector	Universidade da Maia, Portugal
	Universidade da Maia, Portugal
2018/05/23 - Current	Director of the Pedagogic Innovation Office	Universidade da Maia, Portugal
	Universidade da Maia, Portugal
2019/09 - 2022/07	Coordinator of the master’s degree in Marketing	Universidade da Maia, Portugal
	Universidade da Maia, Portugal
2018/12/03 - 2020/09/01	Director of the Marketing, Events, and Public Relations Office	Universidade da Maia, Portugal
	Universidade da Maia, Portugal
2019/09 - 2020/07	Coordinator of the bachelor’s degree in Marketing Management	Instituto Universitário da Maia, Portugal
	Universidade da Maia, Portugal
2013/03 - 2018/06	Director of the Post-Grad Office	Universidade da Maia, Portugal
	Universidade da Maia, Portugal
2004/01 - 2008/12	General Manager	Bike Inn – Artigos Desportivos, Unipessoal Lda, Portugal

2006/11 - 2007/09	Director of the Post-Secondary Studies Office	Instituto Universitário da Maia, Portugal
	Instituto Universitário da Maia, Portugal
1993/09 - 2005/04	General Manager	Fivitex – Têxteis Técnicos, Lda, Portugal

2002/08 - 2005/01	General Manager	Iber-Strukt – Comércio de Materiais de Construção, Lda , Portugal

1992/01 - 1993/06	Director de Unidade	Vitexplás – Tecidos Industriais, Lda, Portugal

Others

	Category Host institution	Employer
2023/07/25 - Current	Collaborator Researcher (15%)	Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
	Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
2008/12 - Current	Collaborator Researcher (10%)	Centro de Investigação em Sociologia Económica e Organizações, Portugal
	Universidade de Lisboa Centro de Investigação em Sociologia Económica e das Organizações, Portugal
2021/03/01 - 2023/09/30	Collaborator Researcher (10%)	Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
	Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
2013/12/18 - 2020/04/30	Docente Voluntário	Universidade do Porto Faculdade de Medicina, Portugal
	Universidade do Porto Faculdade de Medicina, Portugal

Projects

Contract

	Designation	Funders
2023/11/30 - Current	Advanced Techniques in the Evaluation of High-Functioning Autism: An Innovative Approach Integrating Decision-Making, Neural and Artificial Networks, and Artificial Intelligence-based Diagnostics 420445/2023-4 Researcher Centro Universitário das Faculdades Associadas de Ensino, Brazil	Conselho Nacional de Desenvolvimento Científico e Tecnológico Ongoing
2025/04/01 - 2027/04/30	TROPHY – The Next Generation of Deep Technology Leaders TROPHY Co-Principal Investigator (Co-PI) Univerzitet u Beogradu Fakultet organizacionih nauka, Serbia Moonstruck doo Beograd, Serbia Instituto Universitário da Maia, Portugal Politeknika Txorierri, Spain Univerziteta u Novom Sadu Medicinski Fakultet, Serbia ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS, Greece Udruga za blockchain i kriptovalute, Croatia	European Institute of Innovation & Technology Ongoing
2024/09/01 - 2026/10/31	AI-ERIT – Artificial Intelligence Integration Framework for Higher Education: Ensuring HEIs’ Readiness for Inescapable Transformation 2024-1-LT01-KA220-HED-000251565 Researcher Socialiniu mokslu kolegija, Lithuania Batman Üniversitesi, Turkey Fachhochschule des Mittelstands GmbH, Germany Wyzsza Szkola Ekonomii i Innowacji w Lublinie, Poland Instituto Universitário da Maia, Portugal Turiba Biznesa Augstskola, Latvia	European Commission Erasmus Plus Ongoing
2024/07/05 - 2026/06/30	Center of Pedagogical Excellence and Innovation “Pedagogia XXI” Investimento RE-C06-i07 \| Impulso Mais Digital 04/C06-i07/2023 Coordinator at University of Maia and Polytechnic Institute of Maia Fundação Minerva, Portugal Maiêutica Cooperativa de Ensino Superior CRL, Portugal Escola Superior de Educação de Paula Frassinetti, Portugal Escola Superior de Saúde de Santa Maria, Portugal	Governo da República Portuguesa Direção-Geral do Ensino Superior Ongoing
2025/04/01 - 2026/01/31	LOSS-J - Locate, Organize, Summarize, Suggest, and Justify 2024.07619.IACDC Principal investigator Instituto Universitário da Maia, Portugal Universidade do Porto Faculdade de Engenharia, Portugal	Fundação para a Ciência e a Tecnologia Ongoing
2025/04/01 - 2026/01/31	AISPO - Arti¿cial Intelligence for Optimizing Swimming Pool Operations 2024.07577.IACDC Researcher Universidade do Porto Faculdade de Engenharia, Portugal Instituto Universitário da Maia, Portugal	Fundação para a Ciência e a Tecnologia Ongoing
2023/02/01 - 2025/01/31	PHYNHANCAI: Enhancing Phygital Marketing through Multimodal Artificial Intelligence 2022.01303.PTDC Researcher Instituto Politécnico do Porto Centro de Investigação em Estudos Interdisciplinares, Portugal	Fundação para a Ciência e a Tecnologia Concluded
2022/01/01 - 2024/12/31	D-PBL - Advancing project-based learning into the Digital Era 2021-1-PT01-KA220-HED-000032011 Principal investigator Maiêutica Cooperativa de Ensino Superior CRL, Portugal	Erasmus Plus Concluded
2020/11/01 - 2023/06/30	TRUE - Transparency of Learning Outcomes through Blockchain Technology 2020-1-PT01-KA203-078421 Researcher Maiêutica Cooperativa de Ensino Superior CRL, Portugal	Erasmus Plus Concluded
2019/01/01 - 2019/12/31	Institute for Research and Innovation in Health Sciences UID/BIM/04293/2019 LA/P/0070/2020 10.54499/LA/P/0070/2020 Instituto Nacional de Engenharia Biomédica, Portugal Universidade do Porto, Portugal Universidade do Porto Instituto de Biologia Molecular e Celular, Portugal Universidade do Porto Instituto de Investigação e Inovação em Saúde, Portugal Universidade do Porto Instituto de Patologia e Imunologia Molecular, Portugal	Fundação para a Ciência e a Tecnologia Concluded
2019/01/01 - 2019/12/31	Investigação em Ciências Sociais e Gestão UID/SOC/04521/2019 Gabinete de História Económica e Social, Portugal Universidade de Lisboa Centro de Estudos sobre África e do Desenvolvimento, Portugal Universidade de Lisboa Investigação em Ciências Sociais e Gestão, Portugal Universidade de Lisboa Centro de Investigação em Sociologia Económica e das Organizações, Portugal	Fundação para a Ciência e a Tecnologia Concluded
2011/01/01 - 2012/12/31	Projecto Estratégico - UI 428 - 2011-2012 PEst-OE/SADG/UI0428/2011 Universidade de Lisboa Centro de Investigação em Sociologia Económica e das Organizações, Portugal	Fundação para a Ciência e a Tecnologia Concluded
2011/01/01 - 2012/12/31	Strategic Project - UI 428 - 2011-2012 PEst-OE/SADG/UI0428/2011 Universidade de Lisboa Centro de Investigação em Sociologia Económica e das Organizações, Portugal	Fundação para a Ciência e a Tecnologia Concluded

Outputs

Publications

Book	José Luís Reis; Mendes Gomes, Luis; Bogdanovic, Zorica; Marques dos Santos, José Paulo. Marketing and Smart Technologies / Smart Innovation, Systems and Technologies / Preface. Singapore, Singapore: Springer Nature Singapore. 2025. In press • 10.1007/978-981-96-3076-9 • Editor Reis, J. L.; Araujo, M.R.; Reis, L.P.; Marques dos Santos, José Paulo. Marketing and Smart Technologies / Smart Innovation, Systems and Technologies / Preface. Singapore, Singapore: Springer Nature. 2024. Published • Editor Reis, J. L.; Zelený, Jirí; Gavurová, Beáta; Marques dos Santos, José Paulo. Marketing and Smart Technologies / Smart Innovation, Systems and Technologies / Preface. Singapore, Singapore: Springer Nature Singapore. 2024. Published • Editor Reis, J. L.; López, E.P.; Moutinho, L.; Marques dos Santos, José Paulo. Marketing and Smart Technologies / Smart Innovation, Systems and Technologies / Preface. Singapore, Singapore: Springer Nature Singapore. 2022. Published • Editor
Book chapter	Marques dos Santos, Jose Diogo; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Path-weight-based Pruning and SHAP-based Explanations of an ANN with fMRI Data". In Machine Learning, Optimization, and Data Science. LOD ACAIN 2024. Lecture Notes in Computer Science, edited by Nicosia, Giuseppe; Ojha, Varun; Giesselbach, Sven; Pardalos, M. Panos; Umeton, Renato, 72-86. Cham, Switzerland: Springer Nature Switzerland, 2025. Published • 10.1007/978-3-031-82487-6_6 Marques dos Santos, Jose Diogo; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Path-Weights and Layer-Wise Relevance Propagation for Explainability of ANNs with fMRI Data". In Machine Learning, Optimization, and Data ScienceMachine Learning, Optimization, and Data Science. LOD 2023. Lecture Notes in Computer Science, edited by Nicosia, Giuseppe; Ojha, Varun; La Malfa, Emanuele; La Malfa, Gabriele; Pardalos, Panos M.; Umeton, Renato, 433-448. Cham, Switzerland: Springer Nature Switzerland, 2024. Published • 10.1007/978-3-031-53966-4_32 Teresa Sofia Amorim Lopes; Rui Carreira; Vera Silva Carlos; Rui Humberto Pereira; Carlos Alves; Joaquim Pratas; José Paulo Marques dos Santos. Corresponding author: José Paulo Marques dos Santos. "How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, 489-511. Singapore, Singapore: Springer Nature Singapore, 2024. Published • 10.1007/978-981-97-1552-7_33 Maria Inês Pimenta; José Paulo Marques dos Santos. Corresponding author: José Paulo Marques dos Santos. "Has It Ever Been the Fashion Blog’s Dusk? A Thematic Analysis-Based Research on the Anguishes in the Post-transition from Text Blog Writers to the Ready-Made Scroll, Scroll, Scroll Instagram Images". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, edited by Reis, José Luís; Peter, Marc K.; Varela González, José Antonio; Bogdanovic, Zorica, 575-596. Singapore, Singapore: Springer Singapore, 2023. Published • 10.1007/978-981-19-9099-1_40 Marques dos Santos, Jose Diogo; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Path Weights Analyses in a Shallow Neural Network to Reach Explainable Artificial Intelligence (XAI) of fMRI Data". In Machine Learning, Optimization, and Data Science. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), edited by Nicosia, Giueseppe; Ojha, Varun; La Malfa, Emanuele; La Malfa, Gabriele; Pardalos, Panos; Di Fatta, Giuseppe; Giuffrida, Giovanni; Umeton, Renato, 417-431. Cham, Switzerland: Springer Nature Switzerland, 2023. Published • 10.1007/978-3-031-25891-6_31 José Peres de Almeida; José Paulo Marques dos Santos. Corresponding author: José Paulo Marques dos Santos. "Organisational Attraction in the Voluntary Military Recruitment in the Portuguese Armed Forces". In Developments and Advances in Defense and Security. Smart Innovation, Systems and Technologies, edited by Rocha, Álvaro; Fajardo-Toro, C.H.; Riola, J.M., 191-204. Singapore, Singapore: Springer Singapore, 2023. Published • 10.1007/978-981-19-7689-6_17 Vasconcelos, Beatriz; Reis, José Luís; Sousa, Alexandre; Marques dos Santos, José Paulo; TRUE Project Team. "The Blockchain Technology Applications in Higher Education". In 3rd International Conference on Science and Technology Education. STE 2022. Proceedings in Engineering Mechanics, edited by da Silva, Lucas F. M.; Ferreira, António J. M., 55-67. Cham, Switzerland: Springer International Publishing, 2023. Published • 10.1007/978-3-031-25401-7_5 Riaze Miguel Ribeiro Issá; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Structuring Best Practices of Search Engine Optimization for Webpages". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, edited by Reis, José Luís; López, Eduardo Parra; Moutinho, Luiz; Marques dos Santos, José Paulo, 191-209. Singapore, Singapore: Springer Singapore, 2022. Published • 10.1007/978-981-16-9268-0_16 José Diogo Marques dos Santos; José Paulo Marques dos Santos. Corresponding author: José Paulo Marques dos Santos. "Towards XAI: Interpretable Shallow Neural Network Used to Model HCP’s fMRI Motor Paradigm Data". In Bioinformatics and Biomedical Engineering. Lecture Notes in Computer Science, edited by Rojas, Ignacio; Valenzuela, Olga; Rojas, Fernando; Herrera, Luis Javier; Ortuño, Francisco, 260-274. Cham, Switzerland: Springer International Publishing, 2022. Published • 10.1007/978-3-031-07802-6_22 Natiele Oliveira; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Online Brand Community Characterization with Engagement and Social Network Analysis (SNA) for Marketing Communication: The Subreddit r/intel". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, edited by Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Bogdanovic, Zorica, 577-591. Singapore, Singapore: Springer Singapore, 2022. Published • 10.1007/978-981-16-9272-7_47 Cayolla, Ricardo Roseira; Marques dos Santos, José Paulo. "Calling for the Study of the Neuroscience of the Sports Fan Consumer". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, edited by Rocha, Álvaro; Reis, José Luis; Peter, Marc K.; Cayolla, Ricardo Roseira; Loureiro, Sandra Maria Correia; Bogdanovic, Zorica, 295-307. Singapore, Singapore: Springer Singapore, 2021. Published • 10.1007/978-981-33-4183-8_24 Marques dos Santos, José Paulo; FERREIRA, HUGO ALEXANDRE; Reis, Joaquim C.; Prata, Diana; Simões, Sofia Pereira; Borges, Inês Drummond. Corresponding author: Marques dos Santos, José Paulo. "The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, edited by Rocha, Álvaro; Reis, José Luís; Peter, Marc K.; Bogdanovic, Zorica, 202-218. Singapore, Singapore: Springer Singapore, 2020. Published • 10.1007/978-981-15-1564-4_20 Marques dos Santos, José Paulo; Luiz Abel Magro Moutinho. Corresponding author: Marques dos Santos, José Paulo. "Decision-"making" or how decisions emerge in a cyclic automatic process, parsimoniously modulated by reason". In Routledge Companion to Consumer Behavior Analysis, edited by Gordon Foxall, 328-349. Oxon, United Kingdom: Routledge, 2015. Published • 10.4324/9781315850696.ch20
Conference abstract	Gasulla, Elena; Marques dos Santos, José Paulo; DUARTE, PAULO; Susana C. Silva. Corresponding author: Gasulla, Elena. "Eye Trajectories Mediation in Sustainable Consumption Value.". Paper presented in XXXIV Portuguese-Spanish Conference on Scientific Management, Covilhã, 2025. In press Costa-Feito, Aroa; González-Fernández, Ana; Marques dos Santos, José Paulo; Rodríguez-Santos, Carmen. "Exploring the Dynamics of Cognitive and Affective Processing in Generation Z Travel Decision-Making in Urban Destinations". Paper presented in 20th NeuroPsychoEconomics Conference, Milan, 2024. In press Marques dos Santos, José Paulo; Marques dos Santos, Jose Diogo. Corresponding author: Marques dos Santos, José Paulo. "Exploring the Brain Paths of Brand Perception with fMRI and xAI (Explainable Artificial Intelligence)". Paper presented in 20th NeuroPsychoEconomics Conference, Milan, 2024. In press Azevedo, Maria Inês; PRADA DA SILVA, DIOGO F. ; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Does Brand Preference Arise in the First 200 ms? Part II: Participation of the C1-P1-N170 complex". Paper presented in 20th NeuroPsychoEconomics Conference, Milan, 2024. In press Marques dos Santos, José Paulo; Pinto, Alberto. Corresponding author: Marques dos Santos, José Paulo. "Digital + PBL for No-Borders and Sustainable Students' Effective Learning". Paper presented in ERACON Erasmus Congress and Exhibition 2024, Porto, 2024. In press Amorim-Lopes, Teresa Sofia; Marques dos Santos, José Paulo. Corresponding author: Amorim-Lopes, Teresa Sofia. "Funciona! Flipped-Classroom e Project-Based Learning (PBL) para Fazer Progredir a Aprendizagem dos Estudantes de Marketing". Paper presented in CNaPPES.24 - 10º Congresso Nacional de Práticas Pedagógicas no Ensino Superior, São Mamede de Infesta, 2024. In press Marques dos Santos, José Paulo; Carla Serrão; Amorim-Lopes, Teresa Sofia; Rodrigues, Ana Rita; Marina, Sílvia; Teixeira, Andreia; Castro, Luísa; Duarte, Ivone. Corresponding author: Marques dos Santos, José Paulo. "Vantagens e Desvantagens, Preocupações, e Soluções no Ensino Remoto de Emergência Durante a COVID-19: Perspectivas dos Docentes Portugueses". Paper presented in CNaPPES.24 - 10º Congresso Nacional de Práticas Pedagógicas no Ensino Superior, São Mamede de Infesta, 2024. In press Marques dos Santos, José Paulo; Marques dos Santos, Jose Diogo. Corresponding author: Marques dos Santos, José Paulo. "XAI (Explainable Artificial Intelligence) in Neuromarketing / Consumer Neuroscience: An fMRI Study on Brand Perception". Paper presented in XXV Seminário Luso-Espanhol de Economia Empresarial, Covilhã, 2023. Published Marques dos Santos, José Paulo; Martins, Beatriz; Reis, José Luís. Corresponding author: Marques dos Santos, José Paulo. "Classroom Layouts for Technology-based Active Learning Spaces". Paper presented in 2023 E-Business Technologies, Belgrade, 2023. Published PRADA DA SILVA, DIOGO F. ; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Does brand preference arise in the first 200 ms?". Paper presented in 19th Neuropsychoeconomics Conference, Granada, 2023. Published Marques dos Santos, José Paulo; Marques dos Santos, Jose Diogo; Reis, José Luís; Sousa, Alexandre. Corresponding author: Marques dos Santos, José Paulo. "To explain, or not to explain, that is the question. Do we need explainable artificial intelligence (XAI) in consumer neuroscience?". Paper presented in AIRSI 2022 – Technologies 4.0 in Tourism, Services & Marketing, Virtual, 2022. Published Reis, José Luís; Marques dos Santos, José Paulo; Rodrigues, Filipe Sampaio. "Contribution to the students training on Digital Transformation in postgraduate education". Paper presented in 1st E-business technologies conference (EBT), Belgrade, 2021. Published Castro, Leonor M. S.; Sousa, Filipa; Marques dos Santos, José Paulo. Corresponding author: Castro, Leonor M. S.. "Observation and Imagery: Analysis and Comparison of the Patterns of Brain Activation During Passive Observation and Motor Imagery of Dance Movement Sequences". Paper presented in Observation and Imagery: Analysis and Comparison of the Patterns of Brain Activation During Passive Observation and Motor Imagery of Dance Movement Sequences, 2020. Published Vázquez da Silva, Marta; Seco, Luis; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "The DTL/EAD Project: Synchronous classes with outbound students extensively participating through digital technologies". Paper presented in EDUNOVATIC: IV Virtual International Conference on Education, Innovation, and ICT, Virtual, 2019. Published Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Social and Cultural Neuroscience: Getting insights into consumers’ brain function (and other people too)". Paper presented in 3rd CSG (Research in Social Sciences and Management) Forum, Lisbon, 2018. Published Marques dos Santos, José Paulo; Martins, Marisa; Seixas, Daniela. Corresponding author: Marques dos Santos, José Paulo. "An eye-tracking study on national brands and own-labels (and their prices)". Paper presented in 8th Global Brand Conference of the Academy of Marketing, Porto, 2013. Published Marques dos Santos, José Paulo; Martins, Marisa; Ferreira, Hugo; Ramalho, Joana; Seixas, Daniela. Corresponding author: Marques dos Santos, José Paulo. "National brands versus own-label brands: The influence of price and respective neural imprints". Paper presented in 2012 NeuroPsychoEconomics Conference, Rotterdam, 2012. Published Marques dos Santos, José Paulo; Moutinho, Luiz; Seixas, Daniela; Brandão, Sofia. Corresponding author: Marques dos Santos, José Paulo. "Perceiving brands after logos perception: an event-related fMRI study". Paper presented in 6th Thought Leaders International Conference on Brand Management, Lugano, 2010. Published Marques dos Santos, José Paulo; Brandão, Sofia; Seixas, Daniela; Moutinho, Luiz. Corresponding author: Marques dos Santos, José Paulo. "Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings". Paper presented in 38th EMAC Conference, Nantes, 2009. Published Marques dos Santos, José Paulo; Brandão, Sofia; Seixas, Daniela. Corresponding author: Marques dos Santos, José Paulo. "Neuromarketing: how Neuroscience can help get into the minds of the consumers. A study on commercial brands". Paper presented in XVIII Luso-Spanish Conference on Management, Porto, 2008. Published Marques dos Santos, José Paulo; Brandão, Sofia; Seixas, Daniela; Moutinho, Luiz. Corresponding author: Marques dos Santos, José Paulo. "Neural Correlates of Emotional and Symbolic Brands' Content". Paper presented in ConNEcs - Conference on Neuroeconomics, Copenhaga, 2008. Published Marques dos Santos, José Paulo; Brandão, Sofia; Seixas, Daniela. Corresponding author: Marques dos Santos, José Paulo. "Neuromarketing: valence assessments of commercial brands. A functional magnetic resonance imaging (fMRI) study". Paper presented in 9th International Forum on the Sciences, Techniques and Art Applied to Marketing. Academy and Profession, Madrid, 2007. Published
Conference paper	Pratas, Joaquim Fernando Monteiro; Marques dos Santos, José Paulo; Pedro Quelhas Brito. "Navigating the Realities: Unpacking Consumer Behavior in Metaverse Retailing Using Virtual and Augmented Reality (VR/AR)". Paper presented in 6th International Conference on Marketing and Technologies (IC MarkTech), Ponta Delgada, 2024. Accepted Pratas, Joaquim Fernando Monteiro; Amorim, Carla; José Luís Reis; Marques dos Santos, José Paulo; Teresa Sofia Amorim Lopes. "Dual Influences: The Impact of Online and Offline Information Sources on Customer Services Interactions with Companies". Paper presented in 6th International Conference on Marketing and Technologies (IC MarkTech), Ponta Delgada, 2024. Accepted Silva, Rogério; Pereira, Ivo; Nicola, Susana; Madureira, Ana; Bettencourt, Nuno; Reis, José Luís; Marques dos Santos, José Paulo; Oliveira, Daniel Alves de. "Navigating the Future of Enterprises: Insights into Digital Transformation, Virtual Reality, and the Metaverse.". Paper presented in IEEE MELECON 2024 Mediterranean Electrotechnical Conference, Porto, 2024. Published • 10.1109/MELECON56669.2024.10608539 Reis, J. L.; Alves, Carlos; Marques dos Santos, José Paulo. Corresponding author: Reis, J. L.. "Smart technologies in support of creative teaching-learning processes". Paper presented in Open Workshop: Sharing good practices in the ¿eld of creative learning and bio-economy from invited and partners’ organizations, Aveiro, 2023. Published Dos Santos, J.D.M.; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "Explaining ANN-modeled fMRI Data with Path-Weights and Layer-Wise Relevance Propagation". Paper presented in 1st World Conference on eXplainable Artificial Intelligence, Lisbon, 2023. Published Castelo-Branco, F.; Reis, J.L.; Vieira, J.C.; Marques dos Santos, José Paulo. "Business Intelligence in Sports Retail: Data Mining Application". Paper presented in 16th Iberian Conference on Information Systems and Technologies (CISTI), Chaves, 2021. Published • 10.23919/CISTI52073.2021.9476335 Marques dos Santos, José Paulo; Moutinho, Luiz; Castelo-Branco, Miguel. Corresponding author: Marques dos Santos, José Paulo. "Mind reading: Hitting cognition by using ANNs to analyze fMRI data in a paradigm exempted from motor responses". Paper presented in International Workshop on Artificial Neural Networks and Intelligent Information Processing (ANNIIP 2014), Vienna, 2014. Published • 10.5220/0005126400450052 Marques dos Santos, José Paulo; Moutinho, Luiz. Corresponding author: Marques dos Santos, José Paulo. "Tackling the cognitive processes that underlie brands' assessments using Artificial Neural Networks and whole brain fMRI acquisitions". Paper presented in 2011 International Workshop on Pattern Recognition in Neuroimaging (PRNI), Seoul, 2011. Published • 10.1109/PRNI.2011.22
Conference poster	Gasulla, Elena; Marques dos Santos, José Paulo; Duarte, Paulo Alexandre de Oliveira; Susana Cristina Lima da Costa e Silva. "NeuroChic: Unraveling Sustainable Fashion Advertising through Brainwave Insights". Paper presented in 2024 Society for NeuroEconomics Conference (SNE 2024),, 2024. Marques dos Santos, Jose Diogo; Marques dos Santos, José Paulo. "Explaining ANN-modeled fMRI Data with Path-Weights and Layer-Wise Relevance Propagation". Paper presented in 1st World Conference on eXplainable Artificial Intelligence (xAI 2023), 2023. Augusto, Joana; Fernandes, Carina; Roche, R. A. P.; Barbosa, Fernando; Vlachou, S.; Marques dos Santos, José Paulo. "Cultural Neuroscience: The influence of culture on brain function during a luck-based game with EEG". Paper presented in 11th FENS Forum of Neuroscience, 2018. Marques dos Santos, Jose Diogo; Marques dos Santos, José Paulo. Corresponding author: Marques dos Santos, José Paulo. "A low-cost, 3D printable, and OpenBCI-integrated electrode for tDCS". Paper presented in 10th Workshop on Biomedical Engineering, Faculty of Science, University of Lisbon, 2018.
Journal article	José Diogo Marques dos Santos; Luís Paulo Reis; José Paulo Marques dos Santos. Corresponding author: José Paulo Marques dos Santos. "Decoding Mental States in Social Cognition: Insights from Explainable Artificial Intelligence on HCP fMRI Data". Machine Learning and Knowledge Extraction 7 1 (2025): 17. https://doi.org/10.3390/make7010017. Open access • Published • 10.3390/make7010017 Inês César; Ivo Pereira; Fátima Rodrigues; Vera L. Miguéis; Susana Nicola; Ana Madureira; José Luís Reis; Marques dos Santos, José Paulo; Daniel Alves de Oliveira. "A Systematic Review on Responsible Multimodal Sentiment Analysis in Marketing Applications". IEEE Access 12 (2024): 111943-111961. https://doi.org/10.1109/ACCESS.2024.3441514. Open access • Published • 10.1109/ACCESS.2024.3441514 Marques dos Santos, José Paulo; Marques dos Santos, Jose Diogo. Corresponding author: Marques dos Santos, José Paulo. "Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: An fMRI study on brand perception". Frontiers in Human Neuroscience 18 (2024): http://dx.doi.org/10.3389/fnhum.2024.1305164. Open access • Published • 10.3389/fnhum.2024.1305164 Alves, Carlos; Reis, José Luis; Marques dos Santos, José Paulo; Mendes Gomes, Luis; Machado, José. "Future perspectives in healthcare: An analysis of augmented reality and spatial computing in hospital environments". Procedia Computer Science 238 (2024): 932-937. http://dx.doi.org/10.1016/j.procs.2024.06.115. Open access • Published • 10.1016/j.procs.2024.06.115 Marques dos Santos, José Paulo; Carla Serrão; Teresa Sofia Amorim-Lopes; Ana Rita Rodrigues; Silvia Marina; Andreia Teixeira; Luísa Castro; Ivone Duarte. "Advantages and disadvantages, concerns, and solutions for emergency remote teaching during COVID-19: Portuguese lecturers’ perspectives". SAGE Open 13 4 (2023): 1-18. https://doi.org/10.1177/21582440231221318. Open access • Published • 10.1177/21582440231221318 Castro, L.; Serrão, C.; Rodrigues, A.R.; Marina, S.; Marques dos Santos, José Paulo; Amorim-Lopes, T.S.; Miguel, C.; Teixeira, A.; Duarte, I.. "Burnout, resilience, and subjective well-being among Portuguese lecturers' during the COVID-19 pandemic". Frontiers in Psychology 14 (2023): http://www.scopus.com/inward/record.url?eid=2-s2.0-85180689617&partnerID=MN8TOARS. Open access • Published • 10.3389/fpsyg.2023.1271004 Carla Miguel; Luísa Castro; Marques dos Santos, José Paulo; Carla Serrão; Ivone Duarte. "Impact of COVID-19 on medicine lecturers' mental health and emergency remote teaching challenges". International Journal of Environmental Research and Public Health 18 13 (2021): 6792-6792. https://doi.org/10.3390/ijerph18136792. Open access • Published • 10.3390/ijerph18136792 Marques dos Santos, José Paulo; Martins, Marisa; Ferreira, Hugo; Ramalho, Joana; Seixas, Daniela. Corresponding author: Marques dos Santos, José Paulo. "Neural imprints of national brands versus own-label brands". Journal of Product and Brand Management 25 2 (2016): 184-195. http://www.scopus.com/inward/record.url?eid=2-s2.0-84983009767&partnerID=MN8TOARS. Published • 10.1108/JPBM-12-2014-0756 Marques dos Santos, José Paulo; Seixas, Daniela; Brandão, Sofia; Moutinho, Luiz. Corresponding author: Marques dos Santos, José Paulo. "Neuroscience in branding: A functional magnetic resonance imaging study on brands implicit and explicit impressions". Journal of Brand Management 19 9 (2012): 735-757. http://www.scopus.com/inward/record.url?eid=2-s2.0-84865277395&partnerID=MN8TOARS. Published • 10.1057/bm.2012.32 Marques dos Santos, José Paulo; Moutinho, Luiz; Seixas, Daniela; Brandão, Sofia. Corresponding author: Marques dos Santos, José Paulo. "Neural correlates of the emotional and symbolic content of brands: a neuroimaging study". Journal of Customer Behaviour 11 1 (2012): 69-94. http://dx.doi.org/10.1362/147539212X13286273975319. Published • 10.1362/147539212X13286273975319 Marques dos Santos, José Paulo; Seixas, Daniela; Brandão, Sofia; Moutinho, Luiz. Corresponding author: Marques dos Santos, José Paulo. "Investigating the role of the ventromedial prefrontal cortex in the assessment of brands". Frontiers in Neuroscience 5 77 (2011): 1-8. http://dx.doi.org/10.3389/fnins.2011.00077. Open access • Published • 10.3389/fnins.2011.00077

Activities

Supervision

	Thesis Title Role	Degree Subject (Type) Institution / Organization
2025/01 - Current	Structural and functional brain digital twin for Geometric Deep Learning analysis of fMRI data Supervisor	Neurobiologia (Master) Universidade do Porto Faculdade de Medicina, Portugal
2024/02 - Current	The role of circular economy and sustainability as influencing factors in the fashion and luxury industry Co-supervisor	Marketing and Strategy (PhD) Universidade da Beira Interior Faculdade de Ciências Sociais e Humanas, Portugal
2019/04/30 - Current	Models of decision-making in the brain: A perspective informed by the Asperger Syndrome / High Function Autism brain Supervisor of Eduardo Leite Ribeiro do Valle	Neurociências (PhD) Universidade do Porto Faculdade de Medicina, Portugal
2018/10/08 - Current	Towards motor learning and performance facilitation: the effects of transcranial direct current stimulation (tDCS) combined with motor imagery practice on motor performance Supervisor of Leonor da Conceição Castro	Neurociências (PhD) Universidade do Porto Faculdade de Medicina, Portugal
2024/02/02 - 2024/07/15	Explainable model-based machine learning in biomedical engineering applications Co-supervisor of José Diogo Lourenço Correia Marques dos Santos	Bioengenharia (Master) Universidade do Porto Faculdade de Engenharia, Portugal
2023/11/30 - 2024/01/30	First moment of brand logo perception and differentiation from human faces and objects Supervisor	Gestão de Empresas (Master) Instituto Universitário da Maia, Portugal
2022/11/01 - 2023/07/20	Technology and architecture of a learning space for project-based learning in higher education: The 2pi classroom Supervisor	Transformação Digital (Master) Universidade da Maia, Portugal
2021/05 - 2022/10/14	The Voluntary Military Recruitment: Attraction and Attractiveness of the Portuguese Armed Forces Supervisor of José Manuel Peres de Almeida	Gestão (PhD) Universidade Europeia, Portugal
2020/09 - 2022/01/26	Application of Social Network Analysis in the characterization of a network for marketing communication: the case of the subreddit r/Intel Supervisor of Natiele Dias Oliveira	Marketing Digital (Master) Universidade Europeia, Portugal
2019/09 - 2022/01/26	The Prozis case: How a brand was leveraged with the digital Supervisor of Bruna Filipa Segurado Bila	Marketing Digital (Master) Universidade Europeia, Portugal
2020/09 - 2022/01/19	Does brand love exist in electronic word-of-mouth (eWOM)? The case of football fans Supervisor of Inês Sofia Medeiros Franco	Marketing Digital (Master) Universidade Europeia, Portugal
2020/09 - 2021/12/22	Smartlinks: On-page and off-page optimizing strategies for websites Supervisor of Riaze Miguel Ribeiro Issá	Marketing Digital (Master) Universidade Europeia, Portugal
2018/10/05 - 2021/06/28	Is the golden era of fashion blogging over? An analysis of the fashion blogs in Portugal Supervisor of Maria Inês e Sousa Pimenta	Marketing Digital (Master) Universidade Europeia, Portugal
2020/04/06 - 2021/04/07	Quo vadis eSports? Where eSports will be in Portugal on 2025? Supervisor of Eduardo Manuel Martins Catalão Cardoso	Gestão do Desporto (Master) Instituto Universitário da Maia, Portugal
2019/09 - 2021/02/19	UX evaluation of websites of universities with webcam eye-tracking Supervisor of Vera Regina Amorim Rocha	Marketing (Master) Instituto Universitário da Maia, Portugal
2019/09/09 - 2020/12/04	EEG mapping of brain activity resulting from stimulation with brand logos Supervisor	Neurobiologia (Master) Universidade do Porto Faculdade de Medicina, Portugal
2018/09 - 2019/11/21	Light childcare market websites benchmark with eye tracking: focus on Chicco Supervisor of Cleide Rossana Resende de Almeida	Marketing Digital (Master) Universidade Europeia, Portugal
2018/09 - 2019/11/21	Proposal of a book recommendation system in e-commerce based on the customer online profiling: application to FNAC Supervisor of Gonçalo Ferreira Teixeira da Silva	Marketing Digital (Master) Universidade Europeia, Portugal
2018/01/24 - 2018/12/18	Cultural Neuroscience: An Approach to the Neurobiological Bases of the Ethnographic Behaviour with EEG and Game Theory: The Case of Ireland and Portugal Supervisor of Joana Raquel Lopes Farinha dos Santos Augusto	Neurobiologia (Master) Universidade do Porto Faculdade de Medicina, Portugal
2017/09 - 2018/12/14	Emergence and evolution of the consideration set (evoked set) in the consumers’ minds Supervisor of Andreia Filipa Santos Teixeira	Marketing (Master) Instituto Universitário da Maia, Portugal
2013/09 - 2014/06/25	Exploring the influence of cultural aspects in country performance with game theory: The case of Finland and Portugal Supervisor of Cláudia Raquel Rodrigues Lopes	Gestão (Master) ISCTE-Instituto Universitário de Lisboa, Portugal
2012/11/23 - 2013/06/14	Perception of own labels versus national brands: A neuroscientific approach with eye-tracking and functional magnetic resonance Supervisor of Marisa Cristina Brás Martins	Marketing (Master) Universidade de Lisboa Instituto Superior de Economia e Gestão, Portugal

Event organisation

	Event name Type of event (Role)	Institution / Organization
2025/01/19 - 2026/01/23	Host of the Winter School 2026 CESArtIn, 1st International School on the Cognitive, Ethical and Societal Dimensions of Artificial Intelligence (2025/01/19 - 2026/01/23) Workshop (President of the Organising Committee)	Universitat Rovira i Virgili, Spain Instituto Universitário da Maia, Portugal Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
2025/11/27 - 2025/11/29	Steering Committee of the 7th IC MarkTech - International Conference on Marketing and Technologies (2025/11/27 - 2025/11/29) Conference (Member of the Organising Committee)	Universitat de València, Spain
2025/07/21 - 2025/07/25	Host of the Summer School 2025 DeepLearn, 12th International School on Deep Learning (with a special focus on Large Language Models, Foundation Models and Generative AI) (2025/07/21 - 2025/07/25) Workshop (President of the Organising Committee)	Universitat Rovira i Virgili, Spain Universidade da Maia, Portugal Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
2024/12/05 - 2024/12/07	Steering Committee of the 6th IC MarkTech - International Conference on Marketing and Technologies (2024/12/05 - 2024/12/07) Conference (Member of the Organising Committee)	Universidade dos Açores, Portugal
2024/07/15 - 2024/07/19	Host of the Summer School 2024 DeepLearn, 11th International School on Deep Learning (and the Future of Artificial Intelligence) (2024/07/15 - 2024/07/19) Workshop (President of the Organising Committee)	Universidade da Maia, Portugal Universitat Rovira i Virgili, Spain Universidade do Porto Laboratório de Inteligência Artificial e Ciência de Computadores, Portugal
2023/11/30 - 2023/12/02	Steering Committee of the 5th IC MarkTech - International Conference on Marketing and Technologies (2023/11/30 - 2023/12/02) Conference (Member of the Organising Committee)	Ceská zemedelská univerzita v Praze, Czech Republic
2022/12/01 - 2022/12/03	Coordinating Committee of the 4th IC MarkTech - International Conference on Marketing and Technologies (2022/12/01 - 2022/12/03) Conference (Member of the Organising Committee)	Universidade de Santiago de Compostela, Spain
2021/12/03 - 2021/12/04	Coordinating Committee of the 3rd IC MarkTech - International Conference on Marketing and Technologies (2021/12/03 - 2021/12/04) Conference (Member of the Organising Committee)	Universidad de La Laguna Facultad de Economía Empresa y Turismo, Spain
2020/10/08 - 2020/10/10	Advisory Committee of the 2nd IC MarkTech - International Conference on Marketing and Technologies (2020/10/08 - 2020/10/10) Conference (Co-organisor)	ISCTE-Instituto Universitário de Lisboa, Portugal
2019/11/27 - 2019/11/29	Advisory Committee of the 1st IC MarkTech - International Conference on Marketing and Technologies (2019/11/27 - 2019/11/29) Conference (Co-organisor)	Instituto Universitário da Maia Departamento de Ciências Empresariais, Portugal
2013/12/06 - 2013/12/08	Think Tank Innovation @ Marketing: How can (marketing) academia impact the society of the future? (2013/12/06 - 2013/12/08) Symposium (Member of the Organising Committee)	Instituto Universitário da Maia, Portugal

Event participation

	Activity description Type of event	Event name Institution / Organization
2011 - 2011	’Talking’ with brands’ logos: socially relevant meanings, emotions and neuroscience Workshop	LanG 2011 – Language in Glasgow Workshop College of Arts & Arts Lab da Universidade de Glasgow, United Kingdom
2011 - 2011	Sequencing brain networks that support cognitive processes in a sub-TR timeframe using independent component analysis (ICA) and Granger causality (poster) Conference	III Annual Meeting IBILI IBILI, Faculty of Medicine of University of Coimbra, Portugal
2010 - 2010	Neuroscience in Marketing and the use of functional magnetic resonance imaging (fMRI) – Technology, findings and dilemmas Seminar	9th Marketing Trends International Conference Universidade Ca’ Foscari, Italy
2010 - 2010	Using Artificial Neural Networks and Functional Magnetic Resonance to ‘mind read’ Seminar	Academy of Marketing Conference 2010 Academy of Marketing, United Kingdom
2009 - 2009	Neuroscience in Marketing: the social role of brands and emotional branding – empirical research through the use of functional magnetic resonance imaging (fMRI) technology Seminar	Doctoral Research Day Universidade de Strathclyde, United Kingdom
2009 - 2009	Neuroscience in Marketing: empirical evidence of social and emotional meanings conveyed by brands Workshop	5th Thought Leaders International Conference on Brand Management Business School da Universidade de Glasgow / The Centre for Research in Brand Marketing na Universidade de Birmingham / The Athens Institute of Education and Research (ATINER), Greece
2009 - 2009	Brands and the mirror neurons system (poster) Conference	2009 NeuroPsychoEconomics Conference Association for NeuroPsychoEconomics, Germany
2008 - 2008	Preferring Brands Due to Emotional Content and Social Relevance Seminar	Premier Colloque Européen de Neuroscience du Consommateur Université Paris 1 – Panthéon Sorbonne, France
2008 - 2008	Looking inside brains for the emotional content and for the social relevant meaning evoked by brands (poster) Conference	2008 Autumn School in Cognitive Neuroscience Universidade de Oxford, United Kingdom
2007 - 2007	Brands as social tools: an fMRI study differentiating implicit and explicit commercial brands impressions (poster) Conference	2007 Annual Conference of The Society for Neuroeconomics The Society for Neuroeconomics, United States

Jury of academic degree

	Topic Role	Candidate name (Type of degree) Institution / Organization
2025/06/11	Technology, Culture, and Emotion: A Multimethod Research About the Adoption of Virtual Assistants in Brazil and the USA (Thesis) Arguer	Thayanne Lima Duarte Pontes (PhD) Universidade da Beira Interior, Portugal
2025	Marketing as a Belief System: A Model of Consumer Behaviour (Thesis) Main arguer	Patrícia João Rodrigues Oliveira (PhD) Universidade da Beira Interior, Portugal
2023/07/20	Blockchain technology for the mobility sector President of the jury	Hugo Filipe Pereira da Costa Álvares Da Cunha (Master) Instituto Universitário da Maia, Portugal
2022/12/19	Neuromarketing contribution to the study of antroentomophagy (Thesis) Main arguer	Andreia Cristina Barroso Ferreira (Master) Universidade da Beira Interior, Portugal
2022/12/15	The 21st-Century Lecturer: Challenges in Higher Education’s Quality Assurance (Thesis) Main arguer	António Manuel Fernandes Monteiro (PhD) Universidade Europeia, Portugal
2022/02/11	The blockchain technology and its applications President of the jury	Beatriz Vasconcelos Ribeiro Sousa (Master) Universidade da Maia, Portugal
2021/06/21	Exploratory physiological analysis of esports consumption depending on the consumer personality (Thesis) Main arguer	Carolina de Sousa Marques (Master) Universidade de Lisboa Faculdade de Ciências, Portugal
2021/04/08	Real Estate Nolon Portugal (Thesis) Main arguer	Filipa Abranches Azevedo Costa Colaço (Master) Universidade Europeia, Portugal
2018/07/23	Brand Management in Higher Education (Thesis) Main arguer	Orlando Filipe da Costa Monteiro Martins Morim (Master) Instituto Universitário da Maia, Portugal
2015/03/19	Three Essays on Cause-Related Marketing Effectiveness (Thesis) Main arguer	João Ricardo Paulo Marques Guerreiro (PhD) ISCTE-Instituto Universitário de Lisboa, Portugal
2015/02/27	Tribal Marketing: is there a tribe whitin a tribe? (Thesis) Main arguer	Bruno Miguel da Silva Botelho Almeida (Master) Universidade Católica Portuguesa Católica Porto Business School, Portugal
2014/03/05	Market Study at El Corte Inglés Gaia: Divisions Underwear and Accessories, Man Fashion, and Youth Man Fashion (Thesis) Main arguer	Diogo Ferradeira Soares Pinto Machado (Master) Universidade Católica Portuguesa Católica Porto Business School, Portugal

Ad Hoc journal article review

	Journal title (ISSN)	Publisher
2025/04/13 - Current	Nature Communications (2041-1723)	Springer Nature
2017 - Current	European Journal of Marketing (1967-1990)	Emerald Publishing
2022/08/08 - 2025	Brain Sciences (2076-3425)	MDPI
2024 - 2024	Neuroscience Insights (2633-1055)	Sage
2024 - 2024	Open Education Studies	De Gruyter
2024 - 2024	Frontiers in Public Health (2296-2565)	Frontiers
2024 - 2024	IEEE Transactions on Learning Technologies (1939-1382)	IEEE
2024 - 2024	Foods (2304-8158)	MDPI
2024 - 2024	Human Behavior and Emerging Technologies (2578-1863)	John Wiley & Sons Ltd
2022 - 2024	PLoS ONE (1932-6203)	Public Library of Science
2015 - 2023	Journal of Product and Brand Management (1061-0421)	Emerald Publishing
2014 - 2022	Cognitive Computation (1866-9964)	Springer
2021 - 2021	Frontiers in Neuroergonomics (2673-6195)	Frontiers Media
2020 - 2020	Cognition, Technology & Work (1435-5566)	Springer
2016 - 2016	Biological Psychology (0301-0511)	Elsevier
2014 - 2014	Journal of Marketing Research (1547-7193)	Sage Publishing
2008 - 2008	International Journal of Advertising (1759-3948)	Taylor & Francis

Association member

	Society Organization name	Role
2009/08 - Current	Association for NeuroPsychoEconomics
2009/05 - Current	EMAC - European Marketing Academy
1991/05 - Current	Ordem dos Engenheiros
2014/01/23 - 2025/01/31	NMSBA - NeuroMarketing Science & Bussiness Association
2007/09 - 2013/12/31	SfNE - Society for NeuroEconomics

Committee member

	Activity description Role	Institution / Organization
2018/03/07 - 2018/03/09	Program Committee of the Neuromarketing World Forum Member	NMSBA – Neuromarketing Science & Business Association, Netherlands
2015/03/25 - 2015/03/27	Program Committee of the Neuromarketing World Forum Member	NMSBA – Neuromarketing Science & Business Association, Netherlands
2013/09 - 2014/08	Member of the Scientific Council Member	Instituto Universitário da Maia, Portugal

Conference scientific committee

	Conference name	Conference host
2025/09/21 - 2025/09/24	5th Advanced Course & Symposium on Artificial Intelligence & Neuroscience (ACAIN 2025)	co-organized by the Universities of Catania (Italy) and Florida (USA)
2025/09/03 - 2025/09/05	33rd International Conference on Information Systems Development (ISD 2025)	University of Belgrade (Serbia)
2025/07/09 - 2025/07/11	3rd World Conference on eXplainable Artificial Intelligence	Bogaziçi University
2025/06/04 - 2025/06/06	21st NeuroPsychoEconomics Conference	Michael Smurfit Graduate Business School, University College, Dublin
2024/09/22 - 2024/09/25	4th Advanced Course & Symposium on Artificial Intelligence & Neuroscience (ACAIN 2024)	Universities of Catania (Italy) and Florida (USA)
2024/07/17 - 2024/07/19	2nd World Conference on eXplainable Artificial Intelligence	University of Malta
2024/06/20 - 2024/06/21	3rd Tenerife Global Summit – Tourism: The State of the Art	University of La Laguna
2024/06/06 - 2024/06/07	20th NeuroPsychoEconomics Conference	Polytechnic of Milan
2023/09/22 - 2023/09/25	3rd Advanced Course & Symposium on Artificial Intelligence & Neuroscience (ACAIN 2023)	Universities of Catania (Italy) and Florida (USA)
2022/09/18 - 2022/09/22	2nd Advanced Course & Symposium on Artificial Intelligence & Neuroscience (ACAIN 2022)	Universities of Catania (Italy) and Florida (USA)
2018/10/30 - 2018/10/31	1st International Congress on Business Sciences	University Institute of Maia
2016/09/15 - 2016/09/18	YES – Young European Scientist Meeting, Neurosciences Session	Faculty of Medicine, University of Porto

Course / Discipline taught

	Academic session	Degree Subject (Type)	Institution / Organization
2011/02 - Current	Desenho Técnico	Engenharia de Segurança do Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2010/11 - 2011/01	Seminário de Metodologia da Investigação	Turismo, Património e Desenvolvimento (Mestrado)	Instituto Universitário da Maia, Portugal
2010/10 - 2011/01	Bases Biopsicosociais do Comportamento	Neuropsicologia Clínica – Avaliação e Intervenção Neuropsicológicas (Mestrado)	Instituto Universitário da Maia, Portugal
2010/09 - 2011/01	Materiais	Engenharia de Segurança do Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2010/09 - 2011/01	Instalações Industriais	Engenharia de Segurança do Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2010/09 - 2011/01	Qumícia e Instalações Industriais	Gestão da Qualidade, Ambiente e Segurança (Licenciatura)	Instituto Universitário da Maia, Portugal
2010/02 - 2010/07	Desenho Técnico	Engenharia de Segurança do Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2009/09 - 2010/01	Materiais	Engenharia de Segurança do Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2009/09 - 2010/01	Química e Instalações Industriais	Engenharia de Segurança do Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2009/02 - 2009/07	Desenho Técnico	Segurança e Higiene no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2008/09 - 2009/01	Materiais	Segurança e Higiene no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2008/09 - 2009/01	Química e Instalações Industriais	Segurança e Higiene no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2008/02 - 2008/07	Materiais	Segurança e Higiene no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2007/09 - 2008/01	Desenho Técnico	Segurança e Higiene no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2007/09 - 2008/01	Química e Instalações Industriais	Segurança e Higiene no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2007/02 - 2007/07	Materiais	Segurança e Higiene no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2007/05 - 2007/06	Gestão Industrial	CET Gestão da Qualidade (Outros)	Instituto Universitário da Maia, Portugal
2006/09 - 2007/02	Instalações Industriais	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2006/09 - 2007/02	Desenho Técnico	Segurança e Higiene no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2006/09 - 2007/02	Química e Instalações Industriais	Segurança e Higiene no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2006/06 - 2006/09	Desenho Técnico	CET Desenvolvimento de Produtos Multimédia (Outros)	Instituto Universitário da Maia, Portugal
2006/06 - 2006/08	Gestão Industrial	CET Gestão da Qualidade (Outros)	Instituto Universitário da Maia, Portugal
2006/02 - 2006/07	Desenho Técnico	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2005/09 - 2006/02	Electricidade	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2005/09 - 2006/02	Materiais	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2005/09 - 2006/02	Instalações Industriais	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2005/02 - 2005/07	Desenho Técnico	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2005/02 - 2005/07	Materiais	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2004/09 - 2005/02	Electrividade	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2004/09 - 2005/02	Instalações Industriais	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2003/02 - 2003/07	Desenho Técnico	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal
2002/09 - 2003/02	Instalações Industriais	Segurança no Trabalho (Licenciatura)	Instituto Universitário da Maia, Portugal

Evaluation committee

	Activity description Role	Institution / Organization	Funding entity
2025/04/30 - Current	Open call for an assistant professor position in Marketing and Technology. Edict of April 30, 2025 Evaluator	Instituto Universitário da Maia, Portugal
2023/06/06 - 2023/07/21	Open call for an assistant professor position in Marketing and Technology. Edict of June 06, 2023 Evaluator	Instituto Universitário da Maia, Portugal

Mentoring / Tutoring

	Topic	Student name
2024/05/14 - Current	Neuromarketing	Florbela Abilheira Dantas (University of Beira Interior, Portugal)
2024/01/22 - 2024/04/22	Analysis of neurophysiological data using advanced statistical software and development of joint scientific papers	Aroa Costa Feito (University of León, Spain)

Distinctions

Award

2025	Best Paper Award in the XXXIV Luso-Spanish Scientific Management Conference Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
2024	Best Paper Award in the 20th NeuroPsychoEconomics Conference, Polytechnic University of Milan, Italy Association for NeuroPsychoEconomics, Germany
2023	Best Portuguese Paper Award in the XXV Seminário Luso-Espanhol de Economia Empresarial, Covilhã, Portugal Universidade da Beira Interior Núcleo de Estudos em Ciências Empresariais, Portugal
2020	Student Research Award in the IADMS - International Association for Dance Medicine & Science 2020 iConference IADMS - International Association for Dance Medicine & Science, United States