Artigo em revista |
- Moufahim, M.; Heath, T.; O’Malley, L.; Casey, K.; Denegri-Knott, J.; Kuruoglu, A.; Pavlopoulou, I.; Pradhan, A.. "Teaching
note–Critical pedagogies: practical examples from the marketing classroom". Journal of Marketing Management 39 1-2
(2023): 149-165. http://www.scopus.com/inward/record.url?eid=2-s2.0-85150062379&partnerID=MN8TOARS.
10.1080/0267257X.2023.2174166
- Heath, T.; Tynan, C.. "“We want your soul”: re-imagining marketing education through the arts". European Journal of Marketing
(2023): http://www.scopus.com/inward/record.url?eid=2-s2.0-85162075948&partnerID=MN8TOARS.
10.1108/EJM-04-2022-0293
- Kelsey, D.; Yannopoulou, N.; Whittle, A.; Heath, T.; Golossenko, A.; Soares, A.M.. "The (army) hero with a thousand faces:
A discourse-mythological approach to theorising archetypal blending in contemporary advertising". Marketing Theory
23 1 (2023): 141-162. http://www.scopus.com/inward/record.url?eid=2-s2.0-85144234540&partnerID=MN8TOARS.
10.1177/14705931221141732
- Branco-Illodo, I.; Heath, T.; Tynan, C.. "Gifts to whom? Towards a network view of gift receivers". European Journal of
Marketing (2023): http://www.scopus.com/inward/record.url?eid=2-s2.0-85150954804&partnerID=MN8TOARS.
10.1108/EJM-04-2022-0272
- Heath, T.; Moufahim, M.; O’Malley, L.. "Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality,
inspiring change". Journal of Marketing Management 39 1-2 (2023): 1-7. http://www.scopus.com/inward/record.url?eid=2-s2.0-85150815031&partnerID=MN8TOARS.
10.1080/0267257X.2023.2187539
- Heath, T.; Nixon, E.. "Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’". Marketing Theory
21 3 (2021): 351-370. http://www.scopus.com/inward/record.url?eid=2-s2.0-85103565147&partnerID=MN8TOARS.
10.1177/14705931211004665
- Branco-Illodo, I.; Heath, T.; Tynan, C.. "“You really shouldn't have!” Coping with failed gift experiences". European Journal
of Marketing 54 4 (2020): 857-883. http://www.scopus.com/inward/record.url?eid=2-s2.0-85081333528&partnerID=MN8TOARS.
10.1108/EJM-05-2018-0309
- Hutton, M.; Heath, T.. "Researching on the edge: emancipatory praxis for social justice". European Journal of Marketing
54 11 (2020): 2697-2721. http://www.scopus.com/inward/record.url?eid=2-s2.0-85086167665&partnerID=MN8TOARS.
10.1108/EJM-02-2019-0150
- Branco-Illodo, I.; Heath, T.. "The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts".
Journal of Business Research 120 (2020): 418-424. http://www.scopus.com/inward/record.url?eid=2-s2.0-85075892171&partnerID=MN8TOARS.
10.1016/j.jbusres.2019.11.012
- Gallage, H.P.S.; Heath, T.; Tynan, C.. "Adopting and sustaining responsible drinking: reconciling selves amidst conflicting
messages". Journal of Marketing Management 36 17-18 (2020): 1635-1657. http://www.scopus.com/inward/record.url?eid=2-s2.0-85097628501&partnerID=MN8TOARS.
10.1080/0267257X.2020.1857819
- Davies, I.; Oates, C.J.; Tynan, C.; Carrigan, M.; Casey, K.; Heath, T.; Henninger, C.E.; et al. "Seeking sustainable futures
in marketing and consumer research". European Journal of Marketing 54 11 (2020): 2911-2939. http://www.scopus.com/inward/record.url?eid=2-s2.0-85091296233&partnerID=MN8TOARS.
10.1108/EJM-02-2019-0144
- Heath, T.; O’Malley, L.; Tynan, C.. "Imagining a different voice: A critical and caring approach to management education".
Management Learning 50 4 (2019): 427-448. http://www.scopus.com/inward/record.url?eid=2-s2.0-85068606930&partnerID=MN8TOARS.
10.1177/1350507619853284
- Yannopoulou, N.; Liu, M.J.; Bian, X.; Heath, T.. "Exploring social change through social media: The case of the Facebook group
Indignant Citizens". International Journal of Consumer Studies 43 4 (2019): 348-357. http://www.scopus.com/inward/record.url?eid=2-s2.0-85063476859&partnerID=MN8TOARS.
10.1111/ijcs.12514
- Gallage, H.P.S.; Tynan, C.; Heath, T.. "Out-group peer involvement in youth alcohol consumption". Journal of Consumer Behaviour
17 1 (2018): e42-e51. http://www.scopus.com/inward/record.url?eid=2-s2.0-85027681514&partnerID=MN8TOARS.
10.1002/cb.1673
- Heath, T.; Cluley, R.; O’Malley, L.. "Beating, ditching and hiding: consumers’ everyday resistance to marketing". Journal
of Marketing Management 33 15-16 (2017): 1281-1303. http://www.scopus.com/inward/record.url?eid=2-s2.0-85031400355&partnerID=MN8TOARS.
10.1080/0267257X.2017.1382554
- Heath, T.; Heath, M.. "Once upon a time there was a consumer…: stories of magic and the magic of stories". Journal of Marketing
Management 32 9-10 (2016): 811-826. http://www.scopus.com/inward/record.url?eid=2-s2.0-84975104949&partnerID=MN8TOARS.
10.1080/0267257X.2016.1189450
- Heath, T.; O’Malley, L.; Heath, M.; Story, V.. "Caring and Conflicted: Mothers’ Ethical Judgments about Consumption". Journal
of Business Ethics 136 2 (2016): 237-250. http://www.scopus.com/inward/record.url?eid=2-s2.0-84913580564&partnerID=MN8TOARS.
10.1007/s10551-014-2441-z
- Heath, T.P.; Tynan, C.; Ennew, C.. "Accounts of self-gift giving: Nature, context and emotions". European Journal of Marketing
49 7-8 (2015): 1067-1086. http://www.scopus.com/inward/record.url?eid=2-s2.0-84938717664&partnerID=MN8TOARS.
10.1108/EJM-03-2014-0153
- Pereira Heath, M.T.; Chatzidakis, A.. "'Blame it on marketing': Consumers' views on unsustainable consumption". International
Journal of Consumer Studies 36 6 (2012): 656-667. http://www.scopus.com/inward/record.url?eid=2-s2.0-84867828493&partnerID=MN8TOARS.
10.1111/j.1470-6431.2011.01043.x
- Heath, T.P.; Chatzidakis, A.. "The transformative potential of marketing from the consumers' point of view". Journal of
Consumer Behaviour 11 4 (2012): 283-291. http://www.scopus.com/inward/record.url?eid=2-s2.0-84864352926&partnerID=MN8TOARS.
10.1002/cb.1387
- Heath, M.T.; Tynan, C.; Ennew, C.T.. "Self-gift giving: Understanding consumers and exploring brand messages". Journal
of Marketing Communications 17 2 (2011): 127-144. http://www.scopus.com/inward/record.url?eid=2-s2.0-79952650315&partnerID=MN8TOARS.
10.1080/13527260903236898
- Tynan, C.; Teresa Pereira Heath, M.; Ennew, C.; Wang, F.; Sun, L.. "Self-gift giving in China and the UK: Collectivist versus
individualist orientations". Journal of Marketing Management 26 11-12 (2010): 1112-1128. http://www.scopus.com/inward/record.url?eid=2-s2.0-79958090005&partnerID=MN8TOARS.
10.1080/0267257X.2010.508981
- Teresa Pereira Heath, M.; Heath, M.. "(Mis)trust in marketing: A reflection on consumers' attitudes and perceptions". Journal
of Marketing Management 24 9-10 (2008): 1025-1039. http://www.scopus.com/inward/record.url?eid=2-s2.0-84857429685&partnerID=MN8TOARS.
10.1362/026725708X382037
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Capítulo de livro |
- Ana Maria Soares; José Carlos M. R. Pinho; Teresa Heath; António Alves. "Can Virtual Customer Service Agents Improve Consumers'
Online Experiences?". In The Role of Hedonic Dimensions. 2021.
10.4018/978-1-7998-8957-1.ch040
- Ana Maria Soares; José Carlos Pinho; Teresa Heath; António Alves. "Can Virtual Customer Service Agents Improve Consumers'
Online Experiences?". In The Role of Hedonic Dimensions. 2020.
10.4018/978-1-7998-2220-2.ch007
- Heath, T.; McKechnie, S.. "Sustainability in marketing". 105-131. 2019.
- Branco-Illodo, I.; Heath, T.; Tynan, C.. "Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract". 851-852.
2017.
10.1007/978-3-319-47331-4_170
- Heath, T.; O’Malley, L.. "Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective".
139-140. 2016.
10.1007/978-3-319-29877-1_30
- Branco-Illodo, I.; Heath, T.; Tynan, C.. "Complexity of Dyadic Gift-Giving Forms: A New Framework". 157-158. 2016.
10.1007/978-3-319-29877-1_32
- Kang, J.; Heath, M.T.; Tynan, C.; Ennew, C.T.; Weisfeld-Spolter, S.; Thakkar, M.; Pusaksrikit, T.; Kimura, J.; Fukui, Y..
"Self-Gifting: What Could This Mean For Me?". 37-37. 2015.
10.1007/978-3-319-11797-3_26
- Tynan, C.; Heath, M.T.P.; Ennew, C.; Wang, F.; Sun, L.. "Self-Gift giving in China and the UK: Collectivist versus individualist
orientations". 119-134. 2013.
- Tynan, C.; Heath, M.T.P.; Ennew, C.; Wang, F.; Sun, L.. "Self-gift giving in China and the UK: Collectivist versus individualist
orientations". 119-133. 2013.
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