PhD in Economics and Business from the Universidade de Santiago de Compostela, awarded within the Doctoral Programme in Economics and Business. The doctoral thesis, entitled “Religious Motivation at the Core of Route Preferences in Pilgrimage Decision-Making”, was awarded the highest distinction (Sobresaliente cum laude). The research focuses on consumer behavior in religious tourism, particularly on the decision-making processes of pilgrims on the Portuguese Ways of Santiago (Central Way and Coastal Way). It examines the key determinants of route choice, including motivations (religious, secular, and cultural), route attributes, social interactions, socio-demographic characteristics, and the impact of national religiosity. Methodologically, she applies advanced quantitative techniques, including logistic regression, multilevel modeling, and econometric analysis, contributing to a more robust and data-driven understanding of travel behavior. Her research aligns with core themes in tourism management, behavioral modeling, decision sciences, and religious tourism studies, offering both theoretical contributions and practical implications for sustainable tourism development and destination management. She has extensive experience in statistical analysis in the application of quantitative research methods in the social sciences. She is actively engaged in academic activities, including scientific publishing, research collaboration, and interdisciplinary projects. Her academic trajectory is driven by a strong commitment to advancing knowledge at the intersection of tourism, spirituality, and consumer decision-making, while promoting evidence-based policy and strategic planning in pilgrimage destinations. She is a researcher affiliated with the Research Center in Business Sciences and Tourism (CICET-FCVC), contributing to research in tourism, consumer behavior, and decision-making processes. She currently serves as Coordinator of the Bachelor's Degree in Tourism and as a Professor at ISAG – European Business School.