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Identificação

Identificação pessoal

Nome completo
MONICA Gomez-Suarez

Nomes de citação

  • Gómez-Suárez, MONICA
  • Gómez-Suárez, M; Gomez-Suarez, M.; Gómez Suárez, M.

Identificadores de autor

Ciência ID
6E18-43BD-3142
ORCID iD
0000-0001-7415-3964

Domínios de atuação

  • Ciências Sociais - Economia e Gestão - Organização e Gestão de Empresas
Formação
Grau Classificação
1991/10 - 1997/05
Concluído
 Doctorado en Ciencias Empresariales (Postgraduate Certificate)
Especialização em Marketing
Universidad Autónoma de Madrid Facultad de Ciencias Económicas y Empresariales, Espanha
"Estrategias de Marketing en Banca de Empresas: Una aplicación al sistema bancario español" (TESE/DISSERTAÇÃO)
1986/09 - 1991/07
Concluído
 Licenciado en Ciencias Económicas y Empresariales (Bachelor)
Especialização em Economics and Business Administration Degree
Universidad Autónoma de Madrid Facultad de Ciencias Económicas y Empresariales, Espanha
Percurso profissional

Docência no Ensino Superior

Categoria Profissional
Instituição de acolhimento 		Empregador
1999 - Atual Professor Associado (Docente Universitário) Universidad Autónoma de Madrid, Espanha
2010/07 - 2010/07 Professor Visitante (Docente Universitário) The University of Edinburgh, Reino Unido
2001 - 2005 Professor Associado Convidado (Docente Universitário) Universidad de Guadalajara Centro Universitario de Ciencias Economico Administrativas, México
Universidad de Guadalajara Centro Universitario de Ciencias Economico Administrativas, México
2000 - 2004 Professor Associado Convidado (Docente Universitário) Universidad de La Frontera, Chile
Universidad de La Frontera, Chile
2001 - 2002 Professor Associado Convidado (Docente Universitário) Universidad Nacional del Litoral, Argentina
Universidad Nacional del Litoral, Argentina
1996 - 1996 Professor Auxiliar Convidado (Docente Universitário) EESSCA, França
EESSCA, França

Cargos e Funções

Categoria Profissional
Instituição de acolhimento 		Empregador
2002 - 2004 Vicedean for Posgraduate Studies Universidad Autónoma de Madrid Facultad de Ciencias Económicas y Empresariales, Espanha
Projetos

Bolsa

Designação Financiadores
2016/01/01 - 2018/12/31 La experiencia de compra multicanal en la construcción del valor del cliente
ECO2015-69103-R
Bolseiro de Investigação
Universidad Autónoma de Madrid, Espanha
 Ministerio de Economía y Competitividad
Concluído
2012/01/01 - 2015/12/31 El marketing de relaciones: La creación de valor en el marco de la lógica dominante de los servicios
ECO2012-15
Bolseiro de Investigação
Universidad Autónoma de Madrid, Espanha
 Gobierno de Espana Ministerio de Educación Cultura y Deporte
Concluído

Projeto

Designação Financiadores
2009/06 - 2010/06 Satisfacción del usuario con las instalaciones deportivas del Ayuntamiento de Madrid
082401
Investigador responsável
Fundación de la Universidad Autónoma de Madrid, Espanha
 Ayuntamiento de Madrid
Concluído
2008 - 2010 Estudio sobre los inmigrantes en Madrid
080150
Investigador responsável
Fundación de la Universidad Autónoma de Madrid, Espanha
 EMA PROYECTOS
Concluído

Outro

Designação Financiadores
2013/06/01 - 2014/12/31 Capacitación para la dirección del comercio minorista tradicional en el área de influencia de la universidad: desarrollo de estrategias y acciones de marketing
CEAL2013
Investigador responsável
Universidad Autónoma de Madrid, Espanha
 Banco de Santander. Universidad Autónoma de Madrid. Centro de Estudios de América Latina (CEAL)
Concluído
2011/06 - 2012/12 Identificación de necesidades de formación del comercio minorista tradicional ubicado en las áreas de influencia de la universidad: Diseño de una oferta formativa.
CEAL2011
Investigador responsável
Universidad Autónoma de Madrid, Espanha
 Banco de Santander. Universidad Autónoma de Madrid. Centro de Estudios de América Latina (CEAL)
Concluído
Produções

Publicações

Artigo em conferência
  1. Gómez-Suárez, Mónica; and Quiñones, Myriam; and Yagüe-Guillén, María Jesús; Gomez-Suarez, Monica; Quinones, Myriam; Jesus Yague-Guillen, Maria. "Private Label Research: A Review of Consumer Purchase Decision Models". 2017.
    10.1007/978-3-319-59701-0_17
  2. Gómez-Suárez, Mónica; and Quiñones, Myriam; and Yagüe, María Jesús; Gomez-Suarez, Monica; Quinones, Myriam; Jesus Yague, Maria. "Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude". 2016.
    10.1007/978-3-319-39946-1_19
  3. Gómez, Mónica; and Quiñones, Myriam; and Yagüe, María Jesús; Gomez, Monica; Quinones, Myriam; Jesus Yague, Maria. "The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cultural Context". 2015.
    10.1007/978-3-319-20182-5_21
Artigo em revista
  1. Myriam Quinones; Mónica Gómez-Suárez; María Jesús Yagüe. "The thrill of a smart purchase: Does country matter?". International Journal of Consumer Studies 46 1 (2022): 295-308. https://doi.org/10.1111/ijcs.12677.
    10.1111/ijcs.12677
  2. Gomez-Suarez, Monica; Veloso, Monica. "Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions". Journal of Vacation Marketing (2022): https://publons.com/wos-op/publon/55345548/.
    10.1177/13567667221135195
  3. Gomez-Suarez, Monica; Veloso, Monica. "Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude and Booking Intention". Advances in Applied Economic Research (2022): https://publons.com/wos-op/publon/54451325/.
    10.1007/978-3-030-95809-1_12
  4. Mónica Gómez-Suárez; María Jesús Yagüe. "Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand". Sustainability (2021): https://doi.org/10.3390/su13115873.
    10.3390/su13115873
  5. "Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario". Frontiers in Psychology (2021): https://www.frontiersin.org/article/10.3389/fpsyg.2020.611114.
    10.3389/fpsyg.2020.611114
  6. Mónica Gómez-Suárez; Myriam Quinones; María Jesús Yagüe. "Targeting smart shoppers: a cross-country model". Journal of Business Economics and Management 21 3 (2020): 679-705. https://doi.org/10.3846/jbem.2020.11851.
    10.3846/jbem.2020.11851
  7. Mónica Gómez-Suárez; Mónica Veloso. "Brand experience and brand attachment as drivers of WOM in hospitality". Spanish Journal of Marketing - ESIC 24 2 (2020): 231-246. http://dx.doi.org/10.1108/sjme-12-2019-0106.
    10.1108/sjme-12-2019-0106
  8. Mónica Gómez-Suárez. "Examining Customer–Brand Relationships: A Critical Approach to Empirical Models on Brand Attachment, Love, and Engagement". Administrative Sciences 9 1 (2019): 10-10. https://doi.org/10.3390/admsci9010010.
    10.3390/admsci9010010
  9. Gomez-Suarez, MONICA; Gómez-Suárez, M.; Quinõnes, M.; Yaguë, M.J.. "How individual value structures shape smart shopping experience and brand choices: an international perspective". European J. of International Management 13 4 (2019): 515-532. http://dx.doi.org/10.1504/ejim.2019.10017655.
    10.1504/ejim.2019.10017655
  10. Díaz-Martín, A.M.; Roche, I.C.; Suárez, M.G.; García, M.Q.; Schmitz, A.. "Digital transformation in distribution: Technological solutions and competitive strategies of Spanish retail companies,Transformación digital en distribución: Soluciones tecnológicas y estrategias competitivas de las empresas minoristas Españolas". RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao 2019 E24 (2019): 151-167. http://www.scopus.com/inward/record.url?eid=2-s2.0-85077555349&partnerID=MN8TOARS.
  11. Kossmann, Elena; Gomez-Suarez, Monica. "Words-Deeds Gap for the Purchase of Fairtrade Products: A Systematic Literature Review". Frontiers in Psychology (2019): https://www.frontiersin.org/articles/10.3389/fpsyg.2019.02705.
    10.3389/fpsyg.2019.02705
  12. Elena Kossmann; Mónica Gómez-Suárez. "Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners". International Review on Public and Nonprofit Marketing 15 3 (2018): 353-370. https://doi.org/10.1007/s12208-018-0204-8.
    10.1007/s12208-018-0204-8
  13. Gomez-Suarez, MONICA. "Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review". Frontiers in Psychology (2017): https://www.frontiersin.org/article/10.3389/fpsyg.2017.00252.
    10.3389/fpsyg.2017.00252
  14. Gomez-Suarez, MONICA. "Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0". Frontiers in Psychology (2017): https://www.frontiersin.org/article/10.3389/fpsyg.2017.02224.
    10.3389/fpsyg.2017.02224
  15. Gómez-Suárez, M.; Quinones, M.; Yagúe, M.J.. "Store brand evaluative process in an international context". International Journal of Retail and Distribution Management 44 7 (2016): 754-771. http://www.scopus.com/inward/record.url?eid=2-s2.0-84981287613&partnerID=MN8TOARS.
    10.1108/IJRDM-11-2015-0168
  16. Gomez-Suarez, Monica; Alonso Benito, Luis Enrique; Campo, Sara. "Exploring the link between brand love and engagement through a qualitative approach". International Journal of Business Environment (2016): https://publons.com/wos-op/publon/14425868/.
    10.1504/IJBE.2016.10001655
  17. Rubio, N.; Oubiña, J.; Gómez-Suárez, M.. "Understanding brand loyalty of the store brand’s customer base". Journal of Product and Brand Management 24 7 (2015): 679-692. http://www.scopus.com/inward/record.url?eid=2-s2.0-84947426849&partnerID=MN8TOARS.
    10.1108/JPBM-03-2015-0822
  18. Gómez, M.; Rozano, M.. "Consumer Dynamics in a Nonmature Generic Drugs Market: A Causal Model Explaining Intention to Purchase in Spain". Drug Information Journal 46 2 (2012): 207-215. http://www.scopus.com/inward/record.url?eid=2-s2.0-84864816023&partnerID=MN8TOARS.
    10.1177/0092861511435907
  19. Suplet, M.R.; Suárez, M.G.. "Antecedents of the intention to purchase generic drugs: Perceived risk, experience and prescribers,Antecedentes de la intención de compra de medicamentos genéricos: riesgo percibido, prescriptores y experiencia". Revista Europea de Direccion y Economia de la Empresa 20 3 (2011): 103-120. http://www.scopus.com/inward/record.url?eid=2-s2.0-79961214005&partnerID=MN8TOARS.
  20. Gómez, M.; Rubio, N.. "Re-thinking the relationship between store brand attitude and store brand loyalty: A simultaneous approach". International Review of Retail, Distribution and Consumer Research 20 5 (2010): 515-534. http://www.scopus.com/inward/record.url?eid=2-s2.0-78649550173&partnerID=MN8TOARS.
    10.1080/09593969.2010.520507
  21. Gómez, M.; Fernández, A.. "Consumer-level factors that influence store brand proneness: An empirical study with Spanish consumers". Journal of Euromarketing 18 1 (2009): 23-34. http://www.scopus.com/inward/record.url?eid=2-s2.0-77950257064&partnerID=MN8TOARS.
    10.1080/10496480902865207
  22. Gómez, M.; Okazaki, S.. "Estimating store brand shelf space: A new framework using neural networks and partial least squares". International Journal of Market Research 51 2 (2009): 243-266. http://www.scopus.com/inward/record.url?eid=2-s2.0-63049094921&partnerID=MN8TOARS.
    10.2501/S147078530920044X
  23. Rozano Suplet, Mercedes; Gomez Suarez, Monica; Diaz Martin, Ana Ma. "Customer perceptions of perceived risk in generic drugs: the Spanish market". Innovar-Revista De Ciencias Administrativas Y Sociales 19 34 (2009): 53-64. http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000272641000005&KeyUID=WOS:000272641000005.
  24. Gomez Suarez, Monica. "Store Brands shelf space: Neural Networks vs Multiple Regression Estimations". Cuadernos De Economia Y Direccion De La Empresa 41 (2009): 37-+. http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000272165300002&KeyUID=WOS:000272165300002.
  25. Gomez Suarez, Monica; Rozano Suplet, Mercedes. "Store brands: shelf space in different categories and retail chains". Cuadernos de Gestión (2009): https://publons.com/wos-op/publon/14425870/.
  26. Gomez, Monica; Benito, Natalia Rubio. "Manufacturer's characteristics that determine the choice of producing store brands". European Journal of Marketing 42 1-2 (2008): 154-177. http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=ORCID&SrcApp=OrcidOrg&DestLinkType=FullRecord&DestApp=WOS_CPL&KeyUT=WOS:000254142900009&KeyUID=WOS:000254142900009.
    10.1108/03090560810840952
  27. Gómez, M.; Rubio, N.. "Shelf management of store brands: Analysis of manufacturers' perceptions". International Journal of Retail and Distribution Management 36 1 (2008): 50-70. http://www.scopus.com/inward/record.url?eid=2-s2.0-38549112503&partnerID=MN8TOARS.
    10.1108/09590550810846992
  28. Gomez, M.; Valenzuela, A.. "Export marketing strategies for high performance: Evidence from Spanish exporting companies". Journal of Euromarketing 15 1 (2005): 5-28. http://www.scopus.com/inward/record.url?eid=2-s2.0-33645113514&partnerID=MN8TOARS.
    10.1300/J037v15n01_02
  29. Nogales, A.F.; Gomez Suarez, M.. "Shelf space management of private labels: A case study in Spanish retailing". Journal of Retailing and Consumer Services 12 3 (2005): 205-216. http://www.scopus.com/inward/record.url?eid=2-s2.0-14844348409&partnerID=MN8TOARS.
    10.1016/j.jretconser.2004.06.004
  30. Gomez Suarez, Monica. "Shelf space assigned to store and national brands A neural networks analysis". International Journal of Retail and Distribution Management (2005): https://publons.com/wos-op/publon/14425871/.
    10.1108/09590550510629437
Capítulo de livro
  1. Gomez-Suarez, MONICA. "Sensorial and Experiential Marketing in Shopping Centers". In Effects on Retailer Performance. 2020.
    10.4018/978-1-7998-1412-2.ch008
  2. Gomez-Suarez, MONICA. "Conceptualization and Measurement of Smart Shopping". 2019.
    10.4018/978-1-5225-7856-7.ch011
  3. Gomez-Suarez, MONICA. "Measuring the Experiential Marketing Orientation Management of Shopping Centres". 2019.
    10.1007/978-3-030-18911-2_5
  4. M?nica G?mez-Su?rez; Galo Paiva; Berta Schnettler. "Private Labels in Chile". In Influential Factors in the Purchase Intention. Estados Unidos, 2016.
    10.4018/978-1-5225-0220-3.ch004
  5. M?nica G?mez-Su?rez; Carmen Abril. "Choice of National Brand vs. Private Label ?Me-Too? New Products in a Multicultural Context". In Understanding Consumer Innovativeness. Estados Unidos, 2016.
    10.4018/978-1-5225-0220-3.ch008
  6. M?nica G?mez-Su?rez; Mar?a P. Mart?nez-Ruiz. "Attitude toward Private Label Brands". In A Model for the Spanish Fast-Moving Consumer Goods Market. Estados Unidos, 2016.
    10.4018/978-1-5225-0220-3.ch003
  7. Gómez-Suárez, M.; Abril, C.. "Choice of national brand vs. private label "me-too" new products in a multicultural context: Understanding consumer innovativeness". 182-208. 2016.
  8. Gómez-Suárez, M.; Paiva, G.; Schnettler, B.. "Private labels in Chile: Influential factors in the purchase intention". 79-102. 2016.
  9. Gómez-Suárez, M.; Martínez-Ruiz, M.P.. "Attitude toward private label brands: A model for the Spanish fast-moving consumer goods market". 54-78. 2016.
  10. M?nica G. Su?rez; Cristina G. Gumiel. "The Use of Sensorial Marketing in Stores". In Attracting Clients through their Senses. Estados Unidos, 2014.
    10.4018/978-1-4666-6074-8.ch014
Livro
  1. Gómez-Suárez, M.; Martínez-Ruiz, M.P.. Handbook of research on strategic retailing of private label products in a recovering economy. 2016.
    10.4018/978-1-5225-0220-3
  2. Gómez-Suárez, M.; Martínez-Ruiz, M.P.. Preface. 2016.
Atividades

Membro de associação

Nome da associação Tipo de participação
2020/06 - Atual Fair Trade Society Member
2006 - Atual Asociación Española de Marketing (AEMARK)
Distinções

Prémio

2013 II Premio AECOP (tutora)
AECOC, Espanha
2007 II Premio Dyane
Asociación Española de Marketing Académico y Profesional, Espanha
1998 Premio Mejor Tesis Doctoral
Universidad Autónoma de Madrid Facultad de Ciencias Económicas y Empresariales, Espanha

Outra distinção

2012 Ayuda para el Desarrollo y Difusión de las Investigaciones
Universidad Autónoma de Madrid Facultad de Ciencias Económicas y Empresariales, Espanha
2009 Ayuda para el Desarrollo y Difusión de las Investigaciones
Universidad Autónoma de Madrid Facultad de Ciencias Económicas y Empresariales, Espanha
2007 Ayuda para el Desarrollo y Difusión de las Investigaciones
Universidad Autónoma de Madrid Facultad de Ciencias Económicas y Empresariales, Espanha