Professor of Communication Sciences at FCHS at Fernando Pessoa University. Obtained the title of Aggregate in Communication Sciences at the University of Beira Interior (2009). PhD in Communication Sciences from FCSH of Universidade Nova de Lisboa (2002) and degree in Philosophy from the Faculty of Arts of the University of Porto (1986). He was the first Director of the Teatro Nacional S. João (1992-95). Professional journalist in various media outlets (1980/92). He began his university career in 1996. Consultant at the SBAL at the Calouste Gulbenkian Foundation (1996/2002). Member of the jury panel of the ICA - Instituto de Cinema e Audiovisual (2009-2010). Cultural programmer, art critic and curator of fine arts exhibitions and colloquium cycles in public and private institutions, namely in collaboration with the Center Georges Pompidou, Fundação Gulbenkian, Museu de Arte Contemporânea de Serralves, Porto 2001 European Capital of Culture, and several local authorities, activities he has carried out since 1980 to the present. Member of LabCom (Laboratory of Online Communication, University of Beira Interior). Between 2014 and 2020 he served as president of Coliseu Porto, appointed by AmP, Porto City Council and Ministry of Culture. He has commented on cultural and political issues on television and radio. He is the author and co-author of 23 articles published in leading scientific journals (seven of which are Socupus indexed). He is the author of eleven books, whether in academic and reference publishers or in publishers specialized in publishing monographs on aesthetics and contemporary art. He is the organizer and editor (in some cases co-editor) of six books (being responsible for three coffee table books on art and communication). He is also the author and co-author of 39 book chapters published in national reference publishers and academic publishers, as well as in public service cultural and artistic institutions (several of them with scientific peer review). He is co-author of four book chapters. Several of these works are published in a bilingual Portuguese-English version and there are also texts published in French. He participated as a researcher in two projects financed by FCT. Participates in an unfunded research project based at UFP. Participated in an application presented to the FCT (not funded). He coordinated an international performing arts artistic project (2018), financed by community funds (Norte 2020 through the European Development Fund ERDF (code NORTE 14-2016-03) of which he was a programmer. He supervised seven doctoral theses, five master's theses, and ten final course projects. He participated in six aggregation juries, in 14 doctoral juries (five of which as main examiner), and in 18 master's juries (in nine of which as arguer). He participated in 13 scientific committees for colloquia and congresses. He has held 87 conferences and academic communications since 1996 (those prior to this date were not counted) at universities and public institutions of reference in the cultural and artistic sector. He has carried out various academic and management activities, is a member of the Scientific Council for several terms at FCHS of UFP, and is the author of several academic and scientific opinions requested by public universities and by his own university. He has participated in several accreditation meetings with A3ES. Scientific Coordinator of the first and second cycle of the Communication Sciences Course at FCHS at UFP (from 2016 to the present).