Rita Sepúlveda is a postdoctoral researcher at ICNOVA - Instituto da Comunicação da NOVA with the project "RelationApp. Status: in a relationship with apps. Apps dynamics in the context of romantic relationship management". She holds a PhD (Communication Sciences ) from ISCTE (2021). Rita researches on collective and dynamic expressions in digital environments. Her work has focused on the transformation of intimacy in the context of the appropriation of digital platforms. She is an integrated researcher at ICNOVA coordinating the project "Wellapp - Wellness amplified or appified? Wellness managing trending in everyday life digital platforms" and member of INOVA Media Lab and SMART (Social Media Research Techniques) research group. She is an associate researcher at Cies (ISCTE-Iul). Member of MediaLab collaborating on EUMEPLAT - European Media Platforms: assessing positive and negative externalities for European Culture (Funded by European Union Horizon 2020; Grant No 101004488) and coordinator of the DatingLab project (Cies-Iscte). Since 2019 she has been lecturing in postgraduate courses on methodologies subjects with a particular focus on social media platforms.