Célia Quico is an Associate Professor and researcher at Lusófona University, holding a PhD in Communication Sciences from Universidade Nova de Lisboa. Her research work explores the intersection of interactive and immersive media to safeguard and promote Portuguese cultural and natural heritage. Furthermore, she leads multidisciplinary initiatives designed to foster media, health, and ocean literacy across diverse audience groups. A faculty member at Lusófona since 2009, Célia is currently the Principal Investigator (PI) of the Immersive Shipwrecks research project. Her track record as a PI or core team member includes various national and international projects, such as Beyond the Lighthouse (FilmEU RIT), ClimAID (Creative Europe), Nazaré Imersiva (UL-CICANT), MuSEAum (FCT-P2020), ReThink Before Act (EU-ISFP), ResponSEAble (H2020), and In_Nova MusEUm (Creative Europe). She coordinated and co-authored two major FCT-funded initiatives: ADOPT_DTV, which investigated barriers to digital television adoption during the digital switchover in Portugal; and iDTV-HEALTH, which focused on inclusive interactive services for the health and well-being of senior citizens. Within the academic sphere, Célia teaches across all levels of higher education, including doctoral programmes in Communication Sciences and Media Arts, the Master’s in Communication in Organisations, and undergraduate degrees in Cinema, Communication Sciences, and Sound Sciences. Before her transition to academia, Célia worked as a journalist in press, radio, and television (1995–1998). She then spent nearly a decade (2000–2009) as a Project Manager in digital interactive television and multimedia for the operator TV Cabo (now NOS). During this period, she also served as a consultant for Portugal Telecom’s PT Escolas initiative, a social responsibility programme dedicated to fostering digital literacy among Portuguese youth.