Since 2010, Dr. Tarik Alhassan has been an expert in marketing, branding, and communications, as well as being an expert and lecturer in these subjects. Dr. Alhassan has worked on successful branding, marketing, advertising, and strategy development projects for some of the largest organizations in the world, including La Liga, English Premiere League, Qatar Airlines, Kuwait Airlines, KJO (KSA), Lexus, Toyota, Chery, McDonald’s, Marina Media, UNWTO, and other companies in Australia, Asia, Europe, and the Middle East. Along with these projects, he has collaborated with governments including the United States, the United Arab Emirates, Qatar, Croatia, Ukraine, Denmark, Malaysia, Vietnam, and Thailand working on place branding/tourism & investments and cultural promotions projects in different locations in the Middle East and the EU. This makes it easier for him to discuss various real-world instances with students in the classroom, which helps them combine academic and practical experiences from different markets. Dr. Alhassan has been a visiting lecturer and a guest lecturer in different universities in Kuwait, Australia, UK, Spain, and Portugal lecturing about nation branding, country branding, branding, brand management, organizational sustainability through branding, and AI. Research Interests: Branding, Nation Branding, Place Branding, Neuromarketing, Marketing Psychology.