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PhD in Communication Sciences at ISCTE-Instituto Universitário de Lisboa. Integrated Researcher at Laboratory of Applied Research in Communication and Media (LIACOM), with several articles published in scientific journals and participation in scientific conferences at a national and international level. Master in Advertising and Marketing from the School of Communication and Media Studies (ESCS-IPL). Academic interests in Strategic Communication, Brand Activism, Social Marketing, Communication for Social Change, Corporate Social Responsibility, Brand Activation, Brand Experience, among others. One year of professional experience as a Science Communication Manager and three years of professional experience as a Content and Community Manager at a Digital Marketing Agency. Personally, academically and professionally, I always seek to expand my knowledge and develop my skills in each project. I work in a dedicated, creative, flexible, curious and proactive way, whether in a team or individually, having strong critical thinking and analytical skills.
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Identification

Personal identification

Full name
Alexandra de Matos Miguel

Citation names

  • Miguel, Alexandra

Author identifiers

Ciência ID
F01F-4BC5-A19C
ORCID iD
0000-0002-3267-6772

Websites

Knowledge fields

  • Social Sciences - Media and Communications

Languages

Language Speaking Reading Writing Listening Peer-review
Portuguese (Mother tongue)
English Advanced (C1) Proficiency (C2) Proficiency (C2) Proficiency (C2) Proficiency (C2)
Italian Elementary (A2) Intermediate (B1) Elementary (A2) Intermediate (B1) Elementary (A2)
Education
Degree Classification
2020/10/15 - 2025/03/10
Concluded
 Communication Sciences (Doutoramento)
ISCTE-Instituto Universitário de Lisboa, Portugal
"The impact of brand activism on the pro-social and pro-environmental attitudes of employees and consumers" (THESIS/DISSERTATION)
 Aprovada por unanimidade e distinção
2016/12 - 2018/09
Concluded
 Advertising and Marketing (Mestrado)
Instituto Politécnico de Lisboa Escola Superior de Comunicação Social, Portugal
"O contributo da Experiência em Loja para a Fidelidade à Marca e o papel mediador da Relação Marca-Consumidor: O caso FNAC Portugal" (THESIS/DISSERTATION)
 18
2013/09 - 2016/06
Concluded
 Communication Sciences (Licenciatura)
Major in Comunicação Estratégica
Universidade Nova de Lisboa Faculdade de Ciências Sociais e Humanas, Portugal
 15
2015/09 - 2016/02
Concluded
 Communication Management (Licenciatura)
Major in Communication Management
The Hague University Of Applied Sciences, Netherlands
 15
2010/09 - 2013/06
Concluded
 Languages and Humanities Course (Ensino secundário)
Escola Secundária Sebastião da Gama, Portugal
 18
Affiliation

Science

Category
Host institution 		Employer
2024/11/01 - Current Science and Technology Management Instituto Politécnico de Lisboa Escola Superior de Comunicação Social, Portugal

Positions / Appointments

Category
Host institution 		Employer
2017/10 - 2020/10 Content and Community Manager Moreleads - Agência de Marketing Digital, Portugal
Outputs

Publications

Book chapter
  1. Miguel, Alexandra; Sandra Miranda. "The new social power of stakeholders: the current activist practices that are shaping corporate social conduct". In Acciones y realidades ante la manipulación social: Redes sociales, publicidad y marketing. Dykinson, 2023.
  2. Sandra Miranda; Miguel, Alexandra. "Linking corporate social responsibility, brand activism, and corporate reputation: the portuguese case". In Cases on developing effective research plans for communications and information science. IGI Global, 2022.
    Published • 10.4018/978-1-6684-4523-5
  3. Miguel, Alexandra. "Activism in the age of mediated communication: the impact of new media on the development of activist movements". In El poder de la comunicación: Actores, estrategias y alternativas. Dickson, 2022.
  4. Miguel, Alexandra. "How social networks promote brand activism and the importance of authenticity in achieving results". In Inclusión y activismo digital: Participación ciudadana y empoderamiento desde la diversidad. Dickson, 2021.
Journal article
  1. Alexandra de Matos Miguel; Sandra Miranda. "The Brand as an Example for Sustainability: The Impact of Brand Activism on Employee Pro-Environmental Attitudes". Sustainability (2024): https://www.mdpi.com/2071-1050/16/15/6270.
    10.3390/su16156270
  2. Alexandra Miguel; Sandra Miranda. "Brand Activism Effectiveness". Media & Jornalismo (2023): https://doi.org/10.14195/2183-5462_42_8.
    10.14195/2183-5462_42_8
  3. Alexandra Miguel; Sandra Miranda. "The role of digital platforms in promoting pro-sustainable behavior and conscious consumption by brands". Ecocycles (2023): https://doi.org/10.19040/ecocycles.v9i2.298.
    10.19040/ecocycles.v9i2.298
  4. Miguel, Alexandra. "Cardoso, G. (2023). A comunicação da comunicação. As pessoas são a mensagem. Mundos Sociais. ISBN 978-989-8536-82-2.". Comunicação Pública 18 35 (2023): https://doi.org/10.34629/cpublica.795.
    Published • 10.34629/cpublica.795
  5. Miguel, Alexandra; Sandra Miranda. "The role of social media in the proliferation and promotion of Brand Activism". Comunicação Pública 17 32 (2022): https://doi.org/10.34629/cpublica.327.
    Published • 10.34629/cpublica.327
Thesis / Dissertation
  1. "The impact of brand activism on the pro-social and pro-environmental attitudes of employees and consumers". PhD, 2025. https://www.iscte-iul.pt/tese/16895.
  2. Miguel, Alexandra. "O contributo da Experiência em Loja para a Fidelidade à Marca e o papel mediador da Relação Marca-Consumidor: O caso FNAC Portugal". Master, Instituto Politécnico de Lisboa Escola Superior de Comunicação Social, 2018. https://repositorio.ipl.pt/bitstream/10400.21/9535/1/Dissertacao%20de%20Mestrado%20em%20Publicidade%20e%20Marketing%20-%20Alexandra%20de%20Matos%20Miguel.pdf.
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2018/12/05 O contributo da Experiência em Loja para a Fidelidade à Marca e o papel mediador da Relação Marca-Consumidor: O caso FNAC Portugal Defesa de Dissertação de Mestrado
Escola Superior de Comunicação Social - Instituto Politécnico de Lisboa (Lisboa, Portugal)
2015 Plano Comunicacional de Marketing para Fundação S. João de Deus Apresentação de Plano Comunicacional de Marketing para a Fundação S. João de Deus
Faculdade de Ciências Sociais e Humanas - Universidade Nova de Lisboa (Lisboa, Portugal)