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Fernando S. Machado is Professor of Marketing and global coordinator of PhD programs at CATÓLICA-LISBON School of Business and Economics. He holds a Ph.D. in Agricultural Economics from the University of Reading, UK, and undergraduate degrees in Economics and in Business Administration from UCP. He teaches in CATÓLICA-LISBON's master programs and executive education. His current research interests revolve around the analysis of consumer preferences for both market and non-market goods, innovative pricing mechanisms and digital piracy. Fernando has taken on various leadership roles, including dean of faculty, director of the CATÓLICA-LISBON's research unit (CUBE), senior associate dean for academic affairs, academic director of the master programs in management, director of the Center for Applied Studies and member of the board of directors of the Center for Public Opinion Studies (CESOP). His research has appeared in international journals such as the Journal of Marketing, Marketing Science, Journal of the Academy of Marketing Science, Journal of the Association of Information Systems, Environmental and Resource Economics and Environment & Planning A.
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Identification

Personal identification

Full name
Fernando Alcides Sobral Machado

Citation names

  • Machado, Fernando

Author identifiers

Ciência ID
BF1F-C4E8-76CA
ORCID iD
0000-0003-0760-9129

Knowledge fields

  • Social Sciences - Economics and Business

Languages

Language Speaking Reading Writing Listening Peer-review
English Proficiency (C2) Proficiency (C2) Advanced (C1) Proficiency (C2) Proficiency (C2)
French Upper intermediate (B2) Upper intermediate (B2) Intermediate (B1) Upper intermediate (B2) Intermediate (B1)
Education
Degree Classification
1992
Concluded
 PhD (Doctor of Philosophy)
Major in Agricultural economics
University of Reading, United Kingdom
"Technical Efficiency and Technical Change in Portuguese Agriculture" (THESIS/DISSERTATION)
 Admitted to the Degree
1986
Concluded
 Administração e Gestão de Empresas (Licenciatura)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
 15/20
1983
Concluded
 Economia (Licenciatura)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
 15/20
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2020/11 - Current Full Professor (University Teacher) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2002 - 2020/11 Associate Professor (University Teacher) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
1992 - 2002 Assistant Professor (University Teacher) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
1990 - 1992 Assistant (University Teacher) University of Reading, United Kingdom

Positions / Appointments

Category
Host institution 		Employer
2023/10/01 - Current Coordinator of the PhD Programs and Academic Director for the PhD Program in Business Administration. Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2020/01 - 2023/03 Director of Católica-Lisbon Research Unit (CUBE) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2019/01 - 2021/01 Dean of Faculty Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal

Others

Category
Host institution 		Employer
2015/09/01 - 2017/09/01 Senior Associate Dean for Academic Affairs Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2014/03/01 - 2015/09/01 Senior Associate Dean for Pre-Experience Masters Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2012/05/01 - 2014/03/01 Academic Director for Pre-experience Initiatives Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2005 - 2007 Associate Dean Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2002 - 2004 Director of the Centre for Applied Studies Universidade Católica Portuguesa, Portugal
1997 - 1998 Member of the School Board Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
1995 - 1996 Director of the undergraduate program in Economics Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
1983 - 1988 Teaching Assistant (Assistente) Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
Projects

Grant

Designation Funders
1994 - 1994 Efficiency Analysis with Panel Data - a Study of Portuguese Dairy Farms
n/a
Researcher
British Council Portugal
Concluded

Contract

Designation Funders
2009 - 2013 Consumer Valuation of Production Ethics: Implications for Marketing Strategy
PTDC/EGE-GES/102569/2008
Principal investigator
Universidade Católica Portuguesa Unidade de Investigação em Gestão e Economia, Portugal
 Fundação para a Ciência e a Tecnologia
Concluded
1999 - 2003 Economic Valuation of Involuntary and Voluntary Mortality Risks: Air Pollution and Smoking
ECO/13265/98 - 13265
Principal investigator
Fundação para a Ciência e a Tecnologia
Concluded
1996 - 1999 Benefits Transfer and the Economic Valuation of Environmental Damage in the European Union
ENV4-CT96-0234
Researcher
Universidade Católica Portuguesa, Portugal
 European Commission
Concluded
Outputs

Publications

Journal article
  1. Christopher, Ranjit M.; Machado, Fernando S.. "Consumer response to design variations in pay-what-you-want pricing". Journal of the Academy of Marketing Science 47 5 (2019): 879-898. http://dx.doi.org/10.1007/s11747-019-00659-5.
    10.1007/s11747-019-00659-5
  2. Machado, Fernando; Raghu, T.S.; Sainam, Preethika; Sinha, Rajiv. "Software Piracy in the Presence of Open Source Alternatives". Journal of the Association for Information Systems 18 1 (2017): 1-21. http://dx.doi.org/10.17705/1jais.00448.
    10.17705/1jais.00448
  3. Sinha, R.K.; Machado, F.S.; Sellman, C.. "Don't think twice, it's all right: Music piracy and pricing in a DRM-free environment". Journal of Marketing 74 2 (2010): 40-54. http://www.scopus.com/inward/record.url?eid=2-s2.0-77949505239&partnerID=MN8TOARS.
    10.1509/jmkg.74.2.40
  4. Machado, F.S.; Sinha, R.K.. "Smoking cessation: A model of planned vs. actual behavior for time-inconsistent consumers". Marketing Science 26 6 (2007): 834-850. http://www.scopus.com/inward/record.url?eid=2-s2.0-38549147517&partnerID=MN8TOARS.
    10.1287/mksc.1070.0298
  5. Bateman, I.J.; Brouwer, R.; Georgiou, S.; Hanley, N.; Machado, F.; Mourato, S.; Saunders, C.. "A 'natural experiment' approach to contingent valuation of private and public UV health risk reduction strategies in low and high risk countries". Environmental and Resource Economics 31 1 (2005): 47-72. http://www.scopus.com/inward/record.url?eid=2-s2.0-17844379250&partnerID=MN8TOARS.
    10.1007/s10640-004-6978-7
  6. Ready, R.; Navrud, S.; Day, B.; Dubourg, R.; Machado, F.; Mourato, S.; Spanninks, F.; Rodriquez, M.X.V.. "Benefit transfer in Europe: How reliable are transfers between countries?". Environmental and Resource Economics 29 1 (2004): 67-82. http://www.scopus.com/inward/record.url?eid=2-s2.0-3843144967&partnerID=MN8TOARS.
    10.1023/B:EARE.0000035441.37039.8a
  7. Guedes, J.C.; Machado, F.S.. "Changing rewards in contests: Has the three-point rule brought more offense to soccer?". Empirical Economics 27 4 (2002): 607-630. http://www.scopus.com/inward/record.url?eid=2-s2.0-0036968278&partnerID=MN8TOARS.
    10.1007/s001810100106
  8. Machado, F.S.; Mourato, S.. "Evaluating the multiple benefits of marine water quality improvements: How important are health risk reductions?". Journal of Environmental Management 64 3 (2002): 239-250. http://www.scopus.com/inward/record.url?eid=2-s2.0-0036650895&partnerID=MN8TOARS.
    10.1006/jema.2002.0531
  9. Brouwer, R.; Bateman, I.J.; Hanley, N.; Dubourg, R.; Georgiou, S.; Kontogianni, A.; Machado, F.; et al. "Public perception and valuation of UV health risks in low and high risk countries". Working Paper - Centre for Social and Economic Research on the Global Environment GEC 01-05 (2001): http://www.scopus.com/inward/record.url?eid=2-s2.0-6444245672&partnerID=MN8TOARS.
  10. Atkinson, G.; Machado, F.; Mourato, S.. "Balancing competing principles of environmental equity". Environment and Planning A 32 10 (2000): 1791-1806. http://www.scopus.com/inward/record.url?eid=2-s2.0-0033782672&partnerID=MN8TOARS.
    10.1068/a32106
  11. Machado, F.; Mourato, S.. "Improving the assessment of water related health impacts: Evidence from coastal waters in Portugal". Working Paper - Centre for Social and Economic Research on the Global Environment GEC 99-09 (1999): http://www.scopus.com/inward/record.url?eid=2-s2.0-0032760421&partnerID=MN8TOARS.
  12. Hallam, D.; Machado, F.. "Efficiency analysis with panel data: A study of Portuguese dairy farms". European Review of Agricultural Economics 23 1 (1996): 79-93. http://www.scopus.com/inward/record.url?eid=2-s2.0-0029907475&partnerID=MN8TOARS.
    10.1093/erae/23.1.79
  13. Fernando Machado. "Testing the induced innovation hypothesis using cointegration analysis". Journal of Agricultural Economics 46 3 (1995): 349-360. https://ciencia.ucp.pt/en/publications/63b25db0-bb3c-44b7-b127-00aa44f0c2f5.
    10.1111/j.1477-9552.1995.tb00781.x
  14. Hallam, D.; Machado, F.; Rapsomanikis, G.. "Co-integration analysis and the determinants of land prices". Journal of Agricultural Economics 43 1 (1992): 28-37. http://www.scopus.com/inward/record.url?eid=2-s2.0-0026463785&partnerID=MN8TOARS.
    10.1111/j.1477-9552.1992.tb00195.x
Working paper
  1. Ranjit Christopher; Machado, Fernando; Bernard, Anna. 2023. ""Pay-at-least" pricing".

Other

Other output
  1. Study 2. 2018. Anna Bernard; Fernando Machado; Daniel Fernandes; Filipa de Almeida.
    10.17605/osf.io/3j5yz
Activities

Oral presentation

Presentation title Event name
Host (Event location)
2013/07 Advance Versus Spot Selling with Consumer Anticipation 35th ISMS Marketing Science Conference
(Istanbul, Turkey)
2012/05 Pay What You Want Pricing: Does it Pay? EMAC 41st annual Conference
(Lisbon, Portugal)
2008/05 Software Piracy Under Open Source Alternatives INFORMS Marketing Science Conference
(Vancouver, Canada)
2004/04 Smoking Participation Decisions: are Smokers Rational? (previous title of "Dying to Smoke or Kicking Butts? Time-inconsistent Preferences and Cessation Behavior") International Conference “Economic Policies in the New Millennium”
Universidade de Coimbra (Coimbra, Portugal)
2003/11 Smoking Participation Decisions: are Smokers Rational Annual Conference of Association of Southern European Economic Theorists (ASSET)
(Ankara, Turkey)
1999/06 Balancing Competing Principles of Environmental Equity Ninth Annual Conference of the European Association of Environmental and Resource Economists
(Oslo, Norway)
1998/06 Improving the Assessment of Water Related Health Impacts: a Case Study for Bathing Water in Portugal World Congress of Environmental and Resource Economists
(Venice, Italy)
1996 A Evolução da PAC e a sua Ligação com a Política Ambiental: Alguns Factos e Resultados com Particular Relevância para o Sector Agrícola e para o Mundo Rural Português 2nd National Congress of the Portuguese Association of Agricultural Economists
(Évora, Portugal)

Supervision

Thesis Title
Role 		Degree Subject (Type)
Institution / Organization
2018/09 - 2019/01 Personalized Marketing - Factors influencing consumers' choice regarding their consent for private data use
Supervisor of Julia Walgern
 International MSc in Management (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2018 - 2018 Uma análise dos serviços de música streaming e dos seus consumidores
Supervisor of Cláudia Vieira dos Santos Fernandes
 Gestão Aplicada (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2018 - 2018 On-Demand Music Streaming and Its Effects on Music Piracy
Supervisor of Mariana de Almeida Gaspar Freixo Nunes
 Gestão e Administração de Empresas (mestrado internacional) (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2017 - 2017 Consumer preferences towards local food products in Austria and Portugal
Supervisor of Nina Kneissl
 Gestão e Administração de Empresas (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2017 - 2017 Introducing Variable Pricing at The Cinema: Its Effects on Viewer Choices, Habits and Perceptions
Supervisor of João Canas Mendes
 Gestão e Administração de Empresas (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2016 - 2016 Implications for Corporate Sponsors Arising from Scandals in Sport. The Case of Adidas and FIFA
Co-supervisor of Stefanie Barbara Giese
 Gestão: Programa Internacional (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2015 - 2015 The Influencing Role of Adolescents and Young Adults on the Family Decision-Making Process
Supervisor of Margarida Mourão de Carvalho Cáceres Monteiro
 Gestão: Programa Internacional (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2013 - 2013 The impact of fair trade certification on consumers´ willingness to pay for natural cosmetics in Germany
Supervisor
 Gestão (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2013 - 2013 Analysis of the preferences of young adults regarding touristic destinations
Supervisor of Miguel Celestino Martins
 MSc in Management (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2012/02 - 2012/11 Consumers’ Willingness to Pay for Organic Coffee: Weight of each Benefit, Subaditivity Effect and Influence of a National Brand
Supervisor of Guilherme Pinheiro
 MSc in Management (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2012/02 - 2012/10 Valuing Environmental Benefits through Decomposition of Willingness to Pay for Hybrid Lighting
Supervisor of Adam Thyboe
 MSc in Management (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2012/02 - 2012/06 The Impact of Message Framing, Visual Appeal and Donation Proximity on the Effectiveness of Cause-Related Marketing Campaigns
Supervisor of Kira Bonisch
 MS in Management (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2011/02 - 2011/06 Consumers’ Preferences for a Landline and Mobile Convergent Price Plan
Supervisor of Nuno Ricardo Mesquita
 MSc in Management (Master)
Universidade Católica Portuguesa Faculdade de Ciências Económicas e Empresariais, Portugal
2004 - 2008 An International Comparison of Productivity Change in Agriculture and the Economy as a Whole Using Production Frontiers
Co-supervisor of Nuno Alexandre Meneses Bastos Moutinho
 Economia (PhD)
Universidade do Porto Faculdade de Economia, Portugal

Ad Hoc journal article review

Journal title (ISSN) Publisher
2023/06 - 2024/01 Economics Bulletin (1545-2921) Economics Bulletin
2018/04 - 2018/05 Economics Bulletin (1545-2921) Economics Bulletin
2018/02 - 2018/03 Electronic Commerce Research and Applications (1567-4223) Elsevier
2012/10 - 2012/12 International Journal of Healthcare Finance and Economics (1389-6563) Kluwer Academic Publishers
2012/02 - 2012/03 Journal of Service Research (1552-7379) SAGE Publications Inc.
2010/09 - 2010/11 Journal of Media Economics (1532-7736) Routledge
2006/11 - 2007/01 American Journal of Agricultural Economics (1467-8276) Wiley
2005/06 - 2005/07 American Journal of Agricultural Economics (1467-8276) Wiley
2004/04 - 2004/06 Journal of Environmental Management (0301-4797) Academic Press Inc.
2003/11 - 2004/05 German Economic Review (1468-0475) De Gruyter Open Ltd.

Evaluation committee

Activity description
Role 		Institution / Organization Funding entity
2021/05/07 - 2021/10/15 Member of the 2021 evaluation panel of FCT's call for PhD research studentships (area of Economics and Management)
Member
 Fundação para a Ciência e a Tecnologia, Portugal Fundação para a Ciência e a Tecnologia
2020/06/25 - 2020/11/23 Member of the 2020 evaluation panel of FCT’s call for PhD research studentships (area of Economics and Management)
Member
 Fundação para a Ciência e a Tecnologia, Portugal Fundação para a Ciência e a Tecnologia

Other jury / evaluation

Activity description Institution / Organization
2024/01/08 - 2024/01/09 "Provas de Agregação" of Wilson Bastos - Jury member Universidade Católica Portuguesa, Portugal
2024/01/08 - 2024/01/09 "Provas de Agregação" of René Bohnsack - Jury member Universidade Católica Portuguesa, Portugal
2024/01 - 2024/01 Reviewer for the AMSWMC25: 2024 Academy of Marketing Science World Marketing Congress
2023/07 - 2023/12 Jury member of Competitive call for the recruitment of an Associate Professor of Economics and Public Finance for the Navy School (Escola Naval) Escola Naval, Portugal
2023/06 - 2023/12 Jury Member of Competitive call for the recruitment of an Associate Professor of Marketing for the Católica-Porto Business School Universidade Católica Portuguesa, Portugal
2023/05/29 - 2023/05/30 "Provas de Agregação" of Rita Coelho do Vale - Jury member Universidade Católica Portuguesa, Portugal
2023/01 - 2023/05 Member of Scientific Committee of the PhD in Public Policy and Management, Carnegie Mellon University. PhD Candidate: Huiyan Zhang. Thesis title: Three Essays on Economics of Innovation Carnegie Mellon University, United States
2022/02 - 2022/05 Jury member of the Documentary competition for a Full Professor in the Disciplinary Area of Economics, School of Economics of University of Porto Universidade do Porto Faculdade de Economia, Portugal
Distinctions

Other distinction

2010 2010 AMA (American Marketing Association) Innovation, Technology and Interactivity SIG Best Article of the Year (with Rajiv Sinha and Collin Sellman)
2010 Fulbright Scholars Program Grant
1989 Scholarship
Fundação Luso-Americana, Portugal
1989 Scholarship - Tuition Fees
British Council, United Kingdom