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Pedro Correia. É Professor Auxiliar Convidado no(a) Universidade da Madeira Faculdade de Ciências Sociais. Publicou 4 artigos em revistas especializadas. Possui 1 capítulo(s) de livros.
Identification

Personal identification

Full name
Pedro Correia

Citation names

  • Correia, Pedro

Author identifiers

Ciência ID
811A-FB6C-6BE1
ORCID iD
0000-0003-3886-2530

Email addresses

  • pacorreia@staff.uma.pt (Professional)
Education
Degree Classification
2012/09/13
Concluded
 Comunicação Digital Interativa na área de Marketing, Gestão de Empresas. (Doutoramento)
Major in Marketing
Universitat de Vic - Universitat Central de Catalunya, Spain
 Cum Laude, Europeu
2012
Concluded
 Comunicação interactiva (Doutoramento)
Universitat de Vic - Universitat Central de Catalunya, Spain
"La interactividad de la comunicación digital en la competitividad de las organizaciones y en la maximización de las necesidades y deseos de los individuos cuando asumen el papel de consumidores a trav" (THESIS/DISSERTATION)
 Cum Laude
2009/11/30
Concluded
 Ciências Empresariais (Mestrado)
Universidade de Lisboa Instituto Superior de Economia e Gestão, Portugal
 15
2009
Concluded
 Mestrado em Ciências Emrpesariais (Mestrado)
Universidade de Lisboa Instituto Superior de Economia e Gestão, Portugal
"AS TECNOLOGIAS DE INFORMAÇÃO E OS SISTEMAS DE INFORMAÇÃO NA COMPETITIVIDADE DAS ORGANIZAÇÕES HOTELEIRAS – UM EXEMPLO NA REGIÃO AUTÓNOMA DA MADEIRA" (THESIS/DISSERTATION)
 15
2000
Concluded
 Licenciatura em Gestão - Concentração de Gestão de Hotelaria (Licenciatura)
Universidade da Madeira, Portugal
"Gestão" (THESIS/DISSERTATION)
 13
1998
Concluded
 Licenciatura em Gestão - Concentração de Gestão de Instituições Financeiras (Licenciatura)
Universidade da Madeira, Portugal
"Gestão" (THESIS/DISSERTATION)
 13
Affiliation

Teaching in Higher Education

Category
Host institution 		Employer
2012/09/15 - Current Invited Assistant Professor (University Teacher) Universidade da Madeira Faculdade de Ciências Sociais, Portugal
Projects

Contract

Designation Funders
2025 - Current CIRCLTEX - Advancing Sustainable Business Models and Circular Fashion in the Textile and Apparel Sector
CIRCLTEX
Researcher
Universidade da Madeira, Portugal
Submitted
2023 - Current EGAMES
EGAMES
Researcher
Agência de Promoção da Cultura Atlântica, Portugal

Universidade da Madeira, Portugal
Ongoing
2020/09/01 - 2023/11/30 Sustainability Fashion Employability Skills (SFES)
Erasmus+ Key Action2: 2020-1-UK01-KA203-078925
Researcher
Universidade de Glasgow, United Kingdom

Universidade da Madeira, Portugal

Universitat Politècnica de València, Spain

Universidad Complutense de Madrid Centro Universitario Villanueva, Spain

EDHEC Business School, France
Concluded
2018/01/11 - 2020/08/31 Projeto Turismo: caraterização, impacto e sustentabilidade do turismo da Madeira
M1420-01-0145-FEDER-000007
Researcher
Universidade da Madeira, Portugal
Concluded
Outputs

Publications

Book
  1. Pedro Correia. Caminho para o Sucesso Online: Marketing Digital e E-Commerce Simplificados. Portugal. 2024.
  2. Pedro Correia. The Toolkit - 25 steps to sustainable fashion SFES (Sustainable Fashion Employability Skills). 2023.
  3. Pedro Correia. White Paper SFES (Sustainable Fashion Employability Skills). 2023.
  4. Pedro Correia. Atas do VII Edição do Congresso do International Forum on Management. Portugal. 2023.
  5. Entrepreneurship for Rural Start-ups. Routledge. 2021.
    10.4324/9781003057239
Book chapter
  1. Pedro Álvaro Pereira Correia. "Digital Marketing Strategies in Sustainable Tourism". In The Role of the Metaverse. 2025.
    10.4018/979-8-3693-5395-0.ch004
  2. Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia. "Esports Sponsorships: The Double-Edged Sword Effect of Having a Very Vocal Audience". 1-14. Springer International Publishing, 2022.
    10.1007/978-3-030-95305-8_1
  3. António Almeida; Pedro Correia. "When Economic Environment is Hostile: Entrepreneurial Intention in a Small Tourist Remote Economy". 2021.
    10.1007/978-981-33-4260-6_29
  4. Pedro Álvaro Pereira Correia; Irene García Medina; Zahaira Fabiola González Romo. "Entrepreneurship and Innovation in Tourism E-Businesses". In Their Relationships With Their Audiences, 159-176. {IGI, 2020.
    10.4018/978-1-7998-0365-2.ch010
  5. Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia. "How Society’s Negative View of Videogames Can Discourage Brands from Sponsoring eSports". 2019.
    10.1007/978-3-030-37983-4_11
Conference paper
  1. Correia, Pedro. "As estratégias e os efeitos do patrocínio e eSports [The strategies and effects of eSports sponsoring". 2018.
Journal article
  1. Marta Pulido-Polo; Pedro Álvaro Pereira Correia. "Eventos, relaciones públicas y turismo: el día de Madeira". European Public & Social Innovation Review (2025): https://doi.org/10.31637/epsir-2025-1492.
    10.31637/epsir-2025-1492
  2. António Miguel Martins; Pedro Correia; Ricardo Gouveia. "Heterogeneous stock market impact of Russia–Ukraine War for oil and gas companies". International Journal of Islamic and Middle Eastern Finance and Management (2024): http://dx.doi.org/10.1108/imefm-03-2024-0131.
    10.1108/imefm-03-2024-0131
  3. António Miguel Martins; Pedro Correia; Ricardo Gouveia. "War! Good news for defense firms? Analysis of the impact of Russia–Ukraine conflict". Journal of Economic Studies (2024): https://doi.org/10.1108/JES-11-2023-0667.
    10.1108/JES-11-2023-0667
  4. António Martins; Pedro Correia; Susana Cró. "Stock market reaction to the military conflict between Russia and Ukraine: an event study for the European tourism and hospitality industry". Journal of Applied Economics (2023): http://dx.doi.org/10.1080/15140326.2023.2261756.
    10.1080/15140326.2023.2261756
  5. Patrícia Margarida Farias Coelho; Pedro A. Pereira Correia; Andrea Nicole Pereira Carvalho; Irene Garcia-Medina. "THE IMPORTANCE OF EDUCATIONAL SERVICES AS PROMOTION STRATEGIES FOR MADEIRA’S MUSEUMS". REVISTA INTERSABERES (2023): https://doi.org/10.22169/revint.v18.e023tl4011.
    10.22169/revint.v18.e023tl4011
  6. António Martins; Pedro Correia; Ricardo Gouveia. "The impact of the Russia–Ukraine war on the world’s largest listed insurance firms". The Geneva Papers on Risk and Insurance - Issues and Practice (2023): http://dx.doi.org/10.1057/s41288-023-00305-w.
    10.1057/s41288-023-00305-w
  7. António Miguel Martins; Pedro Correia; Ricardo Gouveia. "Russia-Ukraine conflict: The effect on European banks’ stock market returns". Journal of Multinational Financial Management (2023): https://doi.org/10.1016/j.mulfin.2023.100786.
    10.1016/j.mulfin.2023.100786
  8. Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia. "The importance of incorporating relevant-added value into esports sponsorships". Journal of Contemporary Marketing Science ahead-of-p ahead-of-p (2021): https://doi.org/10.1108/JCMARS-03-2021-0009.
    10.1108/JCMARS-03-2021-0009
  9. Pedro Álvaro Correia Pereira; Irene García Medina; Patricia Margarida Farias Coelho. "Business Entrepreneurship And Education". Revista Organizações em Contexto (2021): https://doi.org/10.15603/1982-8756/roc.v17n33p211-224.
    10.15603/1982-8756/roc.v17n33p211-224
  10. "The role of promotion expenditures, direct flights and climate in island destinations". Journal of Vacation Marketing (2021): 135676672110204-135676672110204. http://dx.doi.org/10.1177/13567667211020492.
    10.1177/13567667211020492
  11. Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia. "Model of the Threats that Disreputable Behavior Present to Esports Sponsors". Contemporary Management Research (2021): https://doi.org/10.7903/cmr.20779.
    10.7903/cmr.20779
  12. "Identifying the pros, cons and tactics of eSports sponsorships: An integrative literature review". Comunicação pública Vol.15 n{\ (2020): http://dx.doi.org/10.4000/cp.7243.
    10.4000/cp.7243
  13. Marián Navarro Beltrá; Irene Garcia Medina; Pedro Pereira Correia. "The Dialogical Potential of Facebook: The Case of Fashion Brands". International Journal of Interactive Mobile Technologies (iJIM) 14 04 (2020): 30-30. https://doi.org/10.3991/ijim.v14i04.10892.
    10.3991/ijim.v14i04.10892
  14. Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia. "How Sponsors Should Bring Relevant-Added Value to Esports". Scientific Annals of Economics and Business (2020): https://doi.org/10.47743/saeb-2020-0019.
    10.47743/saeb-2020-0019
  15. Bruno Duarte Abreu Freitas; Ruth Sofia Contreras-Espinosa; Pedro Álvaro Pereira Correia. "Sponsoring Esports to Improve Brand Image". Scientific Annals of Economics and Business (2020): https://doi.org/10.47743/saeb-2020-0030.
    10.47743/saeb-2020-0030
  16. "Attractiveness of cultural events organized by hotels". International Journal of Culture, Tourism and Hospitality Research 13 1 (2019): 113-127. http://dx.doi.org/10.1108/ijcthr-07-2018-0090.
    10.1108/ijcthr-07-2018-0090
  17. Irene García Medina; Pedro Alvaro Pereira Correia; Leonor Alberola Amores. "How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business.". IROCAMM-International Review Of Communication And Marketing Mix (2019): https://doi.org/10.12795/IROCAMM.2019.v02.i01.08.
    10.12795/IROCAMM.2019.v02.i01.08
  18. Patricia M. F. Coelho; Pedro Pereira Correia; Irene Garcia Medina. "Social Media: A New Way of Public and Political Communication in Digital Media". International Journal of Interactive Mobile Technologies (iJIM) 11 6 (2017): 150-150. https://doi.org/10.3991/ijim.v11i6.6876.
    10.3991/ijim.v11i6.6876
  19. Correia, P.A.P.; Medina, I.G.; Romo, Z.F.G.; Contreras-Espinosa, R.S.. "The importance of Facebook as an online social networking tool for companies". International Journal of Accounting and Information Management 22 4 (2014): 295-320. http://www.scopus.com/inward/record.url?eid=2-s2.0-84913587897&partnerID=MN8TOARS.
    10.1108/IJAIM-08-2013-0050
Newspaper article
  1. Correia, Pedro. "Attractiveness of cultural events organized by hotels", International Journal of Culture, Tourism and Hospitality Research, 2019