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Identification

Personal identification

Full name
Teresa Sofia Amorim Lopes

Citation names

  • Lopes, Teresa

Author identifiers

Ciência ID
771B-103F-EAF9
ORCID iD
0000-0001-8096-0973
Education
Degree Classification
2019/10 - 2025/02/10
Concluded
 Marketing e Estratégia (Doutoramento)
Universidade do Minho, Portugal
"Understanding, assessing and managing the holistic patient experience for improving health care services and well-being" (THESIS/DISSERTATION)
 17 (Thesis defense: Very Good)
2023 - 2023
Concluded
 Qualitative data analysis with NVivo (Outros)
Universidade da Beira Interior Centro de Formação Interação UBI Tecido Empresarial, Portugal
 20
2022 - 2022
Concluded
 Scientific writing (Outros)
Universidade do Minho Núcleo de Investigação em Políticas Económicas e Empresariais, Portugal
2018 - 2018
Concluded
 Marketing and Sales 4.0 (Outros)
Squadra - marketing management consulting, Portugal
2017 - 2017
Concluded
 Key Account Management (Outros)
Squadra - marketing management consulting, Portugal
2017 - 2017
Concluded
 Effective Leadership (Outros)
Squadra - marketing management consulting, Portugal
2016/11 - 2016/12
Concluded
 Neuro-Linguistic Programming (NLP) (Outros)
Certform - Escola de Formação Prática, Portugal
2016/04 - 2016/06
Concluded
 Digital Marketing Management (Outros)
Oxford Learning Lab / Oxford College of Marketing, Portugal
2016/01 - 2016/04
Concluded
 Pedagogical Competencies Certification (Outros)
Certform - Escola de Formação Prática, Portugal
 Excellence (level 5)
2016 - 2016
Concluded
 International Health Care Services Marketing (Outros)
Yonsei University, South Korea
2015 - 2015
Concluded
 Sales Management (Outros)
Squadra - marketing management consulting, Portugal
2010 - 2013
Concluded
 Marketing (Mestrado integrado)
Universidade Católica Portuguesa Católica Porto Business School, Portugal
"How can a corporate brand of higher education benefit from social networks in its internal communication strategy?" (THESIS/DISSERTATION)
 17
2007 - 2010
Concluded
 Gestão de Marketing (Licenciatura)
Instituto Português de Administração de Marketing, Portugal
"Communication strategy for repositioning the brand “Nacional”: targeting a new healthy segment" (THESIS/DISSERTATION)
 17
Affiliation

Teaching in Higher Education

Category
Host institution		 Employer
2025 - Current Assistant Professor (University Teacher) Universidade da Maia, Portugal
Universidade da Maia, Portugal
2020 - Current Invited Assistant (University Teacher) Universidade Católica Portuguesa Católica Porto Business School, Portugal
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2026/05 - 2026/05 Visiting Professor (University Teacher) Iriarte University, Spain
2019 - 2025 Invited Assistant (University Teacher) Universidade da Maia, Portugal
Universidade da Maia, Portugal
2011 - 2012 Invited Assistant (University Teacher) Universidade Católica Portuguesa Católica Porto Business School, Portugal
Universidade Católica Portuguesa Católica Porto Business School, Portugal

Others

Category
Host institution		 Employer
2021 - 2025 Consultoria de Marketing Universidade Católica Portuguesa Católica Porto Business School, Portugal
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2022 - 2023 Consultoria de Marketing Universidade de Évora, Portugal
Universidade de Évora, Portugal
2013 - 2018 Consultora e Formadora em Marketing e Estratégia Squadra - marketing management consulting, Portugal
2010 - 2010 Trainee - Brand Manager Cerealis Produtos Alimentares, Portugal
Cerealis Produtos Alimentares, Portugal
Projects

Grant

Designation Funders
2018/10 - 2022/11 Understanding, measuring and managing the holistic patient experience for improving health care services and well-being
SFRH/BD/135668/2018
 Fundação para a Ciência e a Tecnologia
Outputs

Publications

Book chapter
  1. Lopes, Teresa; CARREIRA, RUI; Carlos, Vera Silva; Pereira, Rui Humberto Ribeiro; Alves, C.; Pratas, Joaquim; Marques dos Santos, José Paulo. "How Can Businesses, Low-Tech Businesses in Particular, Benefit from the Metaverse? A Delphi Perspective from Academics". In Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, 489-511. 2024.
Conference paper
  1. Sá, Maria Manuel; Pereira, S. A.; Silva, C.; Lopes, Teresa; Veiga, Pedro Mota. "From Profile to Digital Behavior: Predicting Cultural Preferences Using Machine Learning". Paper presented in XXXV jornadas luso-españolas de gestión científica, Salamanca, 2026.
  2. Lopes, Teresa; Simões, Cláudia; Machado, Joana; Costa, Patrício. "Digital Support Networks and the Well-Being of Patients with Chronic Ilness (forthcoming)". Paper presented in AMA Winter Academic Conference, Madrid, 2026.
    Accepted
  3. Carlos, Vera Silva; Lopes, Teresa. Corresponding author: Lopes, Teresa. "Dark Patterns and Mindful Commerce: Portuguese Consumers’ Perceptions and the Impact on Trust, Loyalty, and Purchase Intention". Valencia, 2025.
    Accepted
  4. Veiga, Pedro Mota; Carlos, Vera Silva; Lopes, Teresa. "From Clicks to Greener Trips: A Bayesian Map of Channel-to-Action". Paper presented in ICMarktech, Valência, 2025.
  5. Marques dos Santos, José Paulo; Lopes, Teresa. "Transforming Marketing Education: How PBL and Flipped-Classroom Improve Learning Outcomes". Paper presented in PAEE/ALE - International Conference on Active Learning in Engineering Education, porto, 2025.
  6. Lopes, Teresa; Simões, Cláudia; Machado, Joana; Costa, Patrício. "Enhancing Patient Experience: Insights into the Journey of Chronic Illness". Paper presented in Frontiers in Service, Montreal, 2025.
  7. Pratas, Joaquim; Marques dos Santos, José Paulo; Reis, J. L.; Lopes, Teresa. "Dual Influences: The impact of online and offline information sources on customer services interactions with companies". Paper presented in ICMarktech, Ilha de São Miguel (Açores), 2024.
  8. Marques dos Santos, José Paulo; Lopes, Teresa. "It works! Project-Based Learning (PBL) to Improve education in Marketing". 2024.
  9. Lopes, Teresa; CARREIRA, RUI; Carlos, Vera Silva; Pereira, R.; Pratas, Joaquim; Marques dos Santos, José Paulo. "How can businesses, low-tech businesses, in particular, benefit from the Metaverse? A Delphi perspective from academics". Paper presented in ICMarktech, Praga, 2023.
  10. Lopes, Teresa; Simões, Cláudia; Machado, Joana; Costa, Patrício. "Understanding the patient experience for improving well-being and service delivery". Paper presented in International Conference on Economics and Business Roads to Sustainability (ICBRS), Coimbra, 2023.
  11. Lopes, Teresa; Simões, Cláudia; Machado, Joana; Costa, Patrício. "“Understanding the patient experience across the patient journey for improving well-being and service delivery". Paper presented in First Service Research Doctoral Workshop, FEUP - University of Porto, 2022.
  12. Lopes, Teresa; Simões, Cláudia; Machado, Joana; Costa, Patrício. "Understanding the patient experience for improving well-being and service delivery". Paper presented in Frontiers in Service, 2021.
  13. Lopes, Teresa; Bernardes, J. P.. "Predictors of breast cancer patient experience - what really matters: evidence from public hospitals in England". Paper presented in 8th ICSR International Conference on Social Responsibility, Ethics and Sustainable Business, Braga, 2019.
  14. Lopes, Teresa; Simões, Cláudia; Machado, Joana; Costa, Patrício. "Understanding patient experience throughout the patient journey to improve health care services and well-being". Paper presented in 32nd EMAC Doctoral Colloquium, Hamburg, 2019.
  15. Lopes, Teresa; Machado, Joana. "How can corporate brands of higher education benefit from social networks in its internal communication strategy? The case of Católica Porto". Paper presented in 6th Internal Conference, Católica Porto Business School, Porto, 2015.
  16. Lopes, Teresa; Machado, Joana. "Exploring the potential use of internal social networks in higher education. The case of Católica Porto". Paper presented in Global Brand Conference, Hertfordshire, 2014.
Conference poster
  1. Lopes, Teresa; Machado, Joana. "Exploring the potential use of internal social networks in higher education. The case of Católica Porto". Paper presented in EMAC - EUROPEAN MARKETING ACADEMY, 2016.
Newspaper article
  1. Sarmento, Maria; Lopes, Teresa. "Lockdown Lives: A Consumer Culture Theory Perspective on Consumption and Moral Selves (forthcoming)", Journal of Consumer Culture, 2026
  2. Marques dos Santos, José Paulo; Carla Serrão; Lopes, Teresa; Rodrigues, R.; Duarte, Ivone; Marina, S.; Teixeira, A.; Castro, L.. "Advantages and disadvantages, concerns, and solutions for emergency remote teaching during COVID-19: Portuguese lecturers’' perspectives", SAGE Open, 2022, 13
    10.1177/21582440231221318.
  3. Lopes, Teresa; Alves, Helena. "Coproduction and cocreation in public care services: a systematic review", International Journal of Public Sector Management, 2020, 33
    10.1108/IJPSM-10-2019-0259
Activities

Supervision

Thesis Title
Role		 Degree Subject (Type)
Institution / Organization
2025 - 2026 Transformação Digital nos serviços de conveniência e pagamento: Caso de Estudo PAGAQUI
Supervisor
 Mestrado Transformação Digital (Master)
Universidade da Maia, Portugal
2025 - 2026 m-Health como Ferramenta de Transformação Digital na Diálise Peritoneal Domiciliar
Co-supervisor of Mariana Mendes
 Mestrado Transformação Digital (Master)
Universidade da Maia, Portugal
2025 - 2025 The Perception of Consumers (Portuguese) on Dark Patterns: Level of Awareness and Implications for Mindful Commerce
Co-supervisor of Rita Ribeiro Moreira
 Mestrado em Transformação Digital (Master)
Universidade da Maia, Portugal
2025 - 2025 Orientação de estágio curricular na E-goi
Supervisor of Tomás Oliveira
 Gestão Comercial e de Marketin (Other)
Universidade da Maia, Portugal
2025 - 2025 Orientação de estágio curricular na I Love Brides
Supervisor of Iara Biscaia
 Gestão de Marketing (Degree)
Universidade da Maia, Portugal
2025 - 2025 Orientação de estágio curricular na Super Bock Group
Supervisor
 Gestão de Marketing
Universidade da Maia, Portugal
2025 - 2025 Orientação de estágio na Wise Pirates
Supervisor of Filipa Brandão
 Gestão de Marketing (Degree)
Universidade da Maia, Portugal
2024 - 2025 Monitoring system as an aid to refereeing in roller field hockey modality
Co-supervisor of Joana Santos
 Mestrado em Transformação Digital (Master)
Universidade da Maia, Portugal
2024 - 2024 Analysis of the determinants in the choice of using e-commerce platforms in the Portuguese food retail sector
Supervisor of Luís Miguel Lima
 Licenciatura em Gestão (Degree)
2024 - 2024 Definition of a Process for Opening a Sports Retail Store: New Balance
Supervisor of João Miguel Santos
 Licenciatura em Gestão (Degree)
2020 - 2021 Quo vadis E-sports? Onde vão estar os Esports em Portugal em 2025?
Co-supervisor of Eduardo Cardoso
 Mestrado em Gestão do Desporto (Master)

Jury of academic degree

Topic
Role		 Candidate name (Type of degree)
Institution / Organization
2026/02/10 Online Healthcare Communities: Um estudo sobre a perspetiva do paciente
(Thesis) Main arguer
 Fátima Isabel Azevedo Nunes (Master)
Universidade do Minho, Portugal
2026 Estágio curricular na I Love Brides
(Thesis) Main arguer
 Bruna Dinis (Other)
Universidade da Maia, Portugal
2025/07 The impact of influencer marketing on charity organisations
(Thesis) Main arguer
 Maria Teresa Toscano Pinheiro (Master)
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2025/07 Invisíveis para as marcas? Inclusão da geração Baby Boomer na Comunicação Publicitária
(Thesis) Main arguer
 Inês Sofia Ferreira (Master)
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2025 Estágio curricular na Idb Inbound EI – Marketing Digital Lda.
(Thesis) Main arguer
 Daniela Sousa (Other)
Universidade da Maia, Portugal
2025 Estágio curricular na ADVISE2ACHIEVE
(Thesis) Main arguer
 Alexandre Pires (Other)
Universidade da Maia, Portugal
2025 Estágio Curricular na Salazar Concept
(Thesis) Main arguer
 Maria Clara Queiróz (Other)
2025 Estágio Curricular na I Love Brides
(Thesis) Main arguer
 Maria João Laroca (Other)
Universidade da Maia, Portugal

Ad Hoc journal article review

Journal title (ISSN) Publisher
2024 - 2024 International Journal of Health Planning and Management

Conference scientific committee

Conference name Conference host
2026/06 - 2026/06 SERVSIG 2026 CONFERENCE

Course / Discipline taught

Academic session Degree Subject (Type) Institution / Organization
2026/05 - 2026/05 Marketing Plan (Licenciatura)
Distinctions

Title

2018 Doctoral Scholarship
Fundação para a Ciência e a Tecnologia, Portugal
2010 Merit Scholarship
Universidade Católica Portuguesa Católica Porto Business School, Portugal
2009 Merit Scholarship
Instituto Português de Administração de Marketing, Portugal